Experience Management (XM) and Customer Experience (CX) with Alicia Tillman, SAP (CxOTalk)
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- เผยแพร่เมื่อ 4 ก.ย. 2019
- Experience management (XM) and customer experience are core parts of modern business, explains Alicia Tillman, SAP's CMO.
How well do you really know your customers, and how confident are you that you are giving them the optimal experience working with your company? Customer experience and experience management are among the most important topics in business today. Excellent experience can mean the difference between a one-time transaction with a customer and a successful long-term relationship for your business. In this story, learn how being customer-centric can help your company win and keep loyal customers.
Read the complete transcript: www.cxotalk.com/video/experie...
Alicia Tillman, Chief Marketing Officer for SAP, explains that most companies are not in touch with their customers the way they should be. In this conversation, Alicia explores experience management as the natural evolution in customer experience. With the acquisition of Qualtrics, SAP brings continuity between what it calls operational data (O data) and experience data (X data). This combination lies at the center of SAP’s customer experience strategy, one that's based on gathering accurate, timely, and relevant data from customers.
#cx #CustomerExperience - วิทยาศาสตร์และเทคโนโลยี
I have done a certificate in marketing and she has consolidated everything in a 20 minute talk, she is absolutely amazing 👏👏👏
As someone that worked as a tour guide for years and is now learning more about big data analytics, I have so many interesting ideas about these concepts as they relate to providing custom tour experiences.
She emphasizes the gap a lot, but more crucially is for companies to create customer-centric CULTURES that naturally create an organization that is well suited to deliver better-than-average customer experiences.
Golden information right here, she is awesome!
Loved this! Alicia this was well explained and quite practical to implement
Thank you for the comment, we agree it was very clear and practical!
this is a fantastic talk. i wish if i could work for her to learn more.