Why Companies Fail at Customer Experience | Yves Van Vaerenbergh | TEDxKULeuvenBrussels

Yves Van Vaerenbergh is an innovative professor of Customer Experience Management at KU Leuven and a keynote speaker at global conferences. Designing one of the first courses on customer experience in Europe at KU Leuven, he is also a frequent guest lecturer at universities and business schools around the world. He has published over 30 academic papers in leading scientific journals and seeks to better understand customer journey innovations, customer loyalty drivers, customer experience measurement, the role of employees, and customer dissatisfaction management, among others. As the co-founder of the Kalepa Group, a KU Leuven spin-off company, Yves inspires and assists organizations in attaining customer engagement leadership through designing and implementing successful customer experience strategies using evidence-based insights and approaches. Moreover, he has served as the Department Chair of Marketing at KU Leuven and a board member of the Faculty of Economics and Business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@tourismly]

I actually think this is an amazing talk and i learnt a lot from it. Thanks a million

[@RonaldThomas-c1r]

The little things mean a lot even just being courteous to the customers after all they are the ones that pay your wages.

[@yvesvanvaerenbergh8668]

Absolutely!

[@cxchronicles]

Amazing Talk 👏👏

[@yvesvanvaerenbergh8668]

Thanks!

[@KiranVarri]

By nature, no organization wants to disappoint their customer....but...

[@ChrisDownie-x4q]

Totally distracted by the guy messing about with his phone while the person was speaking.