You know something? This trailer for the Paralympics has been the highlight of the Tokyo Olympics for me! It's just brilliant... inspired choice of song and completely unique (and funny) take on what it takes to compete at the highest level in sport... any sport. Maith thú from Ireland!
I’ve been watching the trailers (and Paralympic Games) since the Superhumans w/ Public Enemy soundtrack. I’m glad it got my attention. I watch both Olympic Games equally.
how is it warm? “to be a paralympic there’s got to be something wrong with you” or their other slogan “it’s rude to not stare” benifits of switching ableist phrases to being good and inclusive. people with disabilities *are* stared at and ridiculed for something they can’t change nor is their fault. channel 4 are trying to capitalise off of the trauma disabled & neurodivergent people experience by turning the negative phrases that are so often thrown at them into marketing campaigns, which is not warm at all. telling people there is something wrong is not going to drive acceptance at all.
@@harryh1484 I think you are taking this the wrong way. The way I see it, they are showcasing the struggles of becoming a Paralympic athlete, even in daily life, which obviously isn’t easy.
This promo is so well put together and represents the athletes in such an interesting way it has now been chosen as a set text for one of the A level media studies exam boards in England. Congratulations to the production team.
I'm genuinely not saying this for kudos or for people to say "oh look at you, how inclusive you are!!", but I can't wait for the paralympics to start, the athletes who compete in these games really are super human. Well done channel 4 for another great advert and for covering things that other networks are apparently not willing to cover. Come on team GB!!!!!!
The whole point of this advert is not to portray them as 'super human' lol they're just normal people who have struggles like everyone else. That's literally the point of the advert.
This is great! I love seeing Boccia here too, because the disabled people at my school used to do it for PE. My friends had disabilities including blindness and cerebral palsy as well as things like autism but it was something all of us could do that was accessible! We just needed someone to clap or have a ball with a bell or something in it for the blind girl! We even went to a local competition with other schools!
I love this!!! So inspiring! I've calipers and crutches due to Covid and my aim is... I'd to be like them! But... Bloody heck... steps and stairs and other things like just taking your own bins out! 😄 It's fine! I'll find a way! 👍😉
Absolutely fantastic add that gets straight to the point but with great humour. Lovely to see, without being made to feel sad or guilty. Good luck to all athletes. xxx
Actually this ad acknowledges they made a mess of previous paralympics ads and they have taken on the criticism. eg. The ball smashing the word super abs leaving it just as human, because for some reason they used the tagline superhuman (when disabled people are anything but)
Like the fact the women in the wheel chair swears , just had to hear it on here to be sure. Just saw the advert now at 1.45 pm complete with swearing lol
Brilliant. Just saw this on Last Leg. Love the use of So You Wanna Be a Boxer from Bugsy Malone and the clever cut edits. Looking forward to the Paralympics.
my school had David Smith come to our school to meet our Boccia team. We're one of the best school teams in England (St. Georges academy). David Smith is definitely inspiring for me. Go on teamgb! Go on David
Looking back for nostalgias sake and believe me… even if the campaign intends to explain the human side of athletes in training and determination at its grittiest. Lots of thought went into this, even at the “might as well quit” line worth defying for greatness. Strength, always!
They are not super humans. In the ad a ball smashes the word “super”, leaving it to read “humans” to show we need to stop thinking of them as super humans, we need to stop thinking of them as inspirational. Disabled people have to battle against the obstacles put in their way by abled people. Branding them as “super humans” is in poor taste
@@cking5530 they're super human to me and inspirational. I've had Covid and been left with crutches and calipers... Because I couldn't walk at all at first. It severely affected my spine. Every single time this comes on during the day? I'm inspired, even if it's just taking my bins out or doing my own shopping because you've no idea how hard it is for some people. But we fight and live life to our best 👍😉 So be grateful for your active physical life because it could change in a heartbeat. 💜
@C King has a point. After the 2012 Olympics in London when Paralympians were first branded as "super" human, disabled people, of which I am one, got a LOT of abuse be it straightforward or underhanded. The thinking was that "if Paralympians could do it, than why do you need extra help mate?" I had taxis refuse to stop for me, many doors I was unable to open because of spinal issues, constant questioning of my disability even though I could barely breathe as well. I LOVE the fact that they smashed the "SUPER" part. After all, no one was calling Olympians "super" human. All of them are humans at the top of their skills.
If we generally think peak athleates who go on such exraordinary lengths then olympians and paralympians are superhuman . Not because they are disabled they are not angels sent from the heaven or every shit i hear . We all are humans with diferrences and they should be helped as non disabled people have needs and they are helped Like with airplanes instead of your own wings or cars ...
Only advert I've actually searched for and can't stop watching. Cracking song. Big fan of Ellie and I haven't stopped bloody singing this since it came on the telly. Go champs we've got a lot to be proud of xxx
This video has been added to the media studies A level this year. it has replaced " Claudia sings Sunshine on a Rainy Day (Full Version) | WaterAid" this is an outrage. the community we built up in that comment section so Claudia could get some water has been demolished. I would greatly appreciate if you watched that video as a tribute to Claudia. Gone but not forgotten. the new media students will never get to appreciate her soft voice. thanks for your time Josh xx
This as is not supposed to be inspirational, because disabled people should not be your inspiration when they have to fight against obstacles put in place for them by ableds. eg the ad actually shows a wheelchair user unable to get into a shop because of one step.
@@cking5530 You just stated it wasn’t inspirational and then proceeded to explain exactly why it’s inspirational. Seriously, listen to what your saying, man.
Какое шикарное видео! Без этой сраной грустно-пафосной музыки, которая выдавливает из обычных людей слезу, заставляя восхищаться такими людьми, но в глубине души жалеть их. Сплошной позитивчик🤟🤟🤟🤟
I thought it meant in a ‘it’s so intense, tough and exhausting that you must be mad to want it so much and put your body and mind through it’ type thing. Kind of a exhilarating, determined sort of desire. But equally I see how it can be taken the other way too.
Really looking forward to seeing our TeamGB athletes competing in Tokyo. I know a lot of disabled athletes hate the 'inspirational' label, but putting aside their disabilities for a moment, what other word can you use for someone so dedicated, who has worked and trained so hard to reach the peak of their sport, and also had to overcome all the financial and other barriers put in front of them by society? They are badass.
I think that it's a lot of people being offended on behalf of other people. The Paralympic's is a big thing in the U.K. and it ran with the tag line 'To be a Paralympian their must be something wrong with you', to be a Paralympian it's all a bit tongue in cheek so I don't see what the issue is.
@@terry.chootiyaa You could just use your brains a little bit, ya know?😐 Or at least google first?? First of all, artists often use pseudonyms. Dee doesn't sound much like a last name. If could PERFECTLY be either a middle name or Dee like the letter "D", for Doevendans, which is the OP's last name as well. It's honestly not that hard to think or at least to google, before basically calling someone a liar.
Basically there's a song ( which I can find the lyrics for you) and characters are not speaking. Well almost. You can hear some groaning sounds and the lady at the end arriving at the restaurant saying FFS at there's no special entry or steps being built for people using wheelchair. The rest is just about ironic scenes of people trying to get normal but they can't. If you need any help ask me! Xxcc
Knuckles: Are you sure this is going to work boss? Sam: Of course it’s going to work. It looks like a Splurge Gun doesn’t it? Knuckles: Sort of, boss. Sam: Nonsense! Anything Dandy Dan can do, I can do better. You know that. Alright Knuckles, are you ready? Knuckles: Ready. (Cracks knuckles) Sam: DON’T DO THAT! Knuckles: Sorry boss. Sam: Alright take aim. (Knuckles starts up the gun) Sam: Ready. Set. FIRE! (The gun backfires and kills Knuckles) Sam: MISSED! It’s back to the drawing board Knuckles. Knuckles? (Sam sees the dead body) Sam: KNUCKLES SPEAK TO ME! (Starts ranting in Italian) THIS IS ALL YOUR FAULT! DO YOU HEAR ME? IT’S ALL YOUR FAULT! (Knocks down a cardboard cutout of Dandy Dan)
This song is from Bugsy Malone!!! I love that movie, though Scott Baio can take a flying leap off a tall building. Edit: This was amazing, y'all! Got my pumped for the Games.
Does anyone know what the tune for the other/ shorter paralympic advert is? Can't really explain how it sounds. There's no lyrics and I can't even find a copy of the advert anywhere.
![ตีสิบเดย์ [FULL] | อาจารย์โอเล่ ญาณสัมผัส ผ่าดวงคนดัง ประเทศไทยจะเป็นยังไงหลังจากนี้!](http://i.ytimg.com/vi/gszT2O76fL4/mqdefault.jpg)
Good luck fellow media students
Who’s here for the media at school lmao
hahaha
got me lolling
0:49
Right here buddy 🎉
Yes
gotta learn this for media studs 2023!!
You know something? This trailer for the Paralympics has been the highlight of the Tokyo Olympics for me! It's just brilliant... inspired choice of song and completely unique (and funny) take on what it takes to compete at the highest level in sport... any sport. Maith thú from Ireland!
I’ve been watching the trailers (and Paralympic Games) since the Superhumans w/ Public Enemy soundtrack. I’m glad it got my attention. I watch both Olympic Games equally.
a level media studies
well done Channel 4, you've done it again - warmth, wit and a serious message
how is it warm? “to be a paralympic there’s got to be something wrong with you” or their other slogan “it’s rude to not stare” benifits of switching ableist phrases to being good and inclusive. people with disabilities *are* stared at and ridiculed for something they can’t change nor is their fault. channel 4 are trying to capitalise off of the trauma disabled & neurodivergent people experience by turning the negative phrases that are so often thrown at them into marketing campaigns, which is not warm at all. telling people there is something wrong is not going to drive acceptance at all.
@@harryh1484 I think you are taking this the wrong way. The way I see it, they are showcasing the struggles of becoming a Paralympic athlete, even in daily life, which obviously isn’t easy.
This promo is so well put together and represents the athletes in such an interesting way it has now been chosen as a set text for one of the A level media studies exam boards in England. Congratulations to the production team.
I'm doing that currently
same@@glonko_yt
so everyone is just here revising ?
Yes 😂
"To be a Paralympian, there's got to be something wrong with you." What a line! And what a video! Amazing!
Totally agree! 😁
I'm genuinely not saying this for kudos or for people to say "oh look at you, how inclusive you are!!", but I can't wait for the paralympics to start, the athletes who compete in these games really are super human. Well done channel 4 for another great advert and for covering things that other networks are apparently not willing to cover. Come on team GB!!!!!!
The whole point of this advert is not to portray them as 'super human' lol they're just normal people who have struggles like everyone else. That's literally the point of the advert.
This is great! I love seeing Boccia here too, because the disabled people at my school used to do it for PE. My friends had disabilities including blindness and cerebral palsy as well as things like autism but it was something all of us could do that was accessible! We just needed someone to clap or have a ball with a bell or something in it for the blind girl! We even went to a local competition with other schools!
What the sigma! Anyone else doing this for media studies A-level?
I love this!!! So inspiring!
I've calipers and crutches due to Covid and my aim is... I'd to be like them!
But... Bloody heck... steps and stairs and other things like just taking your own bins out!
😄
It's fine! I'll find a way!
👍😉
This makes me fall back in love with advertising. Fantastic! The perfect ad. Gonna clean up at the award ceremonies and rightly so.
Great ad, one of the few I've watched multiple times!
I've never taken so much joy from watching an ad before. F*cking superb Channel 4👏🏼👏🏼👏🏼
i@Glen More tteadidad
You on crack mate?@kortneyjane4555
I LOVE THIS ADVERT!!!!!! doing it for a-levels ;)
Rina Yang and Bradford Young on the same project. This is what you get👏🏻❤️💪🏼
Absolutely fantastic add that gets straight to the point but with great humour. Lovely to see, without being made to feel sad or guilty. Good luck to all athletes. xxx
Channel 4 coming back once again with an amazing Paralympics trailer
Actually this ad acknowledges they made a mess of previous paralympics ads and they have taken on the criticism. eg. The ball smashing the word super abs leaving it just as human, because for some reason they used the tagline superhuman (when disabled people are anything but)
@@cking5530 No…
@@cking5530 no.
This is amazing, I'm so happy that the team at Channel 4 did a vid for Tokyo 2020.
I watched every moment of the olympics, and now I can't wait for the Paralympics. It's addictive to watch people do improbable things.
This is one of the best ever intros I have ever seen absolutely well done Channel 4 👏👏
I cannot wait to see all the athletes show us what they've been working on for 5 years! So excited to cheer everyone on
Like the fact the women in the wheel chair swears , just had to hear it on here to be sure. Just saw the advert now at 1.45 pm complete with swearing lol
Brilliant. Just saw this on Last Leg. Love the use of So You Wanna Be a Boxer from Bugsy Malone and the clever cut edits. Looking forward to the Paralympics.
Fantastic, can't stop watching and singing this . Funny, serious, witty, courageous... Can't wait to watch the para Olympics.
I absolutely LOVE this advert. It's really hard hitting and inspiring. Well done Channel 4.
When a TV channel does a proper job - Channel 4 take a bow
my school had David Smith come to our school to meet our Boccia team. We're one of the best school teams in England (St. Georges academy). David Smith is definitely inspiring for me. Go on teamgb! Go on David
Looking back for nostalgias sake and believe me… even if the campaign intends to explain the human side of athletes in training and determination at its grittiest. Lots of thought went into this, even at the “might as well quit” line worth defying for greatness. Strength, always!
Can't wait for the Paralympics to start!
I'm cheering on every single one of these superhumans.
They are not super humans. In the ad a ball smashes the word “super”, leaving it to read “humans” to show we need to stop thinking of them as super humans, we need to stop thinking of them as inspirational. Disabled people have to battle against the obstacles put in their way by abled people. Branding them as “super humans” is in poor taste
@@cking5530 disagree, all athletes who reach the olympics/paralympics are pretty inspirational to me. They may not be to you, but they are to me :)
@@cking5530 they're super human to me and inspirational.
I've had Covid and been left with crutches and calipers... Because I couldn't walk at all at first. It severely affected my spine.
Every single time this comes on during the day? I'm inspired, even if it's just taking my bins out or doing my own shopping because you've no idea how hard it is for some people.
But we fight and live life to our best
👍😉
So be grateful for your active physical life because it could change in a heartbeat.
💜
@C King has a point. After the 2012 Olympics in London when Paralympians were first branded as "super" human, disabled people, of which I am one, got a LOT of abuse be it straightforward or underhanded. The thinking was that "if Paralympians could do it, than why do you need extra help mate?" I had taxis refuse to stop for me, many doors I was unable to open because of spinal issues, constant questioning of my disability even though I could barely breathe as well. I LOVE the fact that they smashed the "SUPER" part. After all, no one was calling Olympians "super" human. All of them are humans at the top of their skills.
If we generally think peak athleates who go on such exraordinary lengths then olympians and paralympians are superhuman . Not because they are disabled they are not angels sent from the heaven or every shit i hear . We all are humans with diferrences and they should be helped as non disabled people have needs and they are helped Like with airplanes instead of your own wings or cars ...
Absolutely bl**dy brilliant! Kudos to the creative geniuses who dreamt this up.
This is the best ad I've seen in years. Love it!
now this is the standard of what is a great advert. bravo
Fantastic promo. Can't wait for the games, just hope everyone stays safe and has a brilliant experience without any covid issues. Good luck everyone
Just saw this in an ad decided not to skip, one of the good decisions I’ve made today
Probably the best advert I've seen since the Guinness surfer. Outstanding.
hiya media students
heyy
Only advert I've actually searched for and can't stop watching. Cracking song. Big fan of Ellie and I haven't stopped bloody singing this since it came on the telly. Go champs we've got a lot to be proud of xxx
Would you know who did the song?? Its awesome
@@nomi007123 no I'm afraid I don't know who is singing this version? It's so catchy though isn't it? I can't stop singing it 😁🤦♀️
Actually i found out, its from bugsy malone soundtrack
@@nomi007123 yes it is, sorry I didn't mention that before because I thought you meant the singer of this version. It's a fantastic song 🎵
This video has been added to the media studies A level this year. it has replaced " Claudia sings Sunshine on a Rainy Day (Full Version) | WaterAid" this is an outrage. the community we built up in that comment section so Claudia could get some water has been demolished. I would greatly appreciate if you watched that video as a tribute to Claudia. Gone but not forgotten. the new media students will never get to appreciate her soft voice.
thanks for your time
Josh xx
Agreed. It's a sad reality that she is no more in the media spec. I would greatly appreciate it if you listen to her heartwarming song
I am doing media Studies A level and do not like this one as it feels like a personal attack with my autism
Excellent. Respect to all the athletes and also those involved in making the trailer.
Great advert, good to see some recognition for Boccia too! My brother is travelling out to Tokyo to referee the sport!
Never knew Dan had a brother! He’s flying the flag for Boccia England’s officials 🥳
Absolutely inspirational....love this promo, love Bugsy Malone and love our Olympians especially our Super humans. Time to kick ass and take names...
This as is not supposed to be inspirational, because disabled people should not be your inspiration when they have to fight against obstacles put in place for them by ableds. eg the ad actually shows a wheelchair user unable to get into a shop because of one step.
@@cking5530 You just stated it wasn’t inspirational and then proceeded to explain exactly why it’s inspirational. Seriously, listen to what your saying, man.
This is chaotic and I love it.
Media exam tomorrow
Completely awesome video.Spine-tingling and inspiring. Congratulations to the creative brains and heart behind this.
Какое шикарное видео! Без этой сраной грустно-пафосной музыки, которая выдавливает из обычных людей слезу, заставляя восхищаться такими людьми, но в глубине души жалеть их. Сплошной позитивчик🤟🤟🤟🤟
in a year or so time, this whole comment section will be dominated by eduqas a-level media students. good luck everyone
first time watching 🥲
You need to drop that sentence... “to be a Paralympian, there has to be something wrong with you”. Nothing is wrong about them ya’ll
I thought it meant in a ‘it’s so intense, tough and exhausting that you must be mad to want it so much and put your body and mind through it’ type thing. Kind of a exhilarating, determined sort of desire. But equally I see how it can be taken the other way too.
No captions? Where is the accessibility?
I absolutely fucking love the 2012 ad with Public Enemy in it
Really looking forward to seeing our TeamGB athletes competing in Tokyo. I know a lot of disabled athletes hate the 'inspirational' label, but putting aside their disabilities for a moment, what other word can you use for someone so dedicated, who has worked and trained so hard to reach the peak of their sport, and also had to overcome all the financial and other barriers put in front of them by society? They are badass.
I think that it's a lot of people being offended on behalf of other people. The Paralympic's is a big thing in the U.K. and it ran with the tag line 'To be a Paralympian their must be something wrong with you', to be a Paralympian it's all a bit tongue in cheek so I don't see what the issue is.
I finished media months ago and this is still engraved in my brain 😭😭😭
who ever made this is a fucking genius this is real this is true this is perfect
You nailed it. Again. Love it.
This advert is a work of art. Brilliant.
Excellent advert and well chosen song
Humbled. Inspired.
HELLO MEDIA HI CAROLINE
Great Advert, love the editing and copywriting. Full of personality!
You knocked out the park again channel 4
Always love these ads
My brother was the singer for the 2016 Paralympics commercial (Tony Dee)
That's awesome! Even as a huge fan of Sammy Davis Jr., I still have to admit that I preferred your brother's version of that song 😄
@@ranigee thank you, He will be thrilled to hear that
*So how come your surname is different then ? 😐*
@@terry.chootiyaa You could just use your brains a little bit, ya know?😐 Or at least google first?? First of all, artists often use pseudonyms. Dee doesn't sound much like a last name. If could PERFECTLY be either a middle name or Dee like the letter "D", for Doevendans, which is the OP's last name as well. It's honestly not that hard to think or at least to google, before basically calling someone a liar.
sigma rizz lord
Very frustrated that I have no idea what's happening in this trailer as there's no audio description, and can't find a described version!
Basically there's a song ( which I can find the lyrics for you) and characters are not speaking. Well almost. You can hear some groaning sounds and the lady at the end arriving at the restaurant saying FFS at there's no special entry or steps being built for people using wheelchair. The rest is just about ironic scenes of people trying to get normal but they can't. If you need any help ask me! Xxcc
There’s a link to one in the description! Comedian Adam hills has done it!
Well while you're right about it not having captions, what's happening is exactly what you're seeing. It's an ad for the Paralympics with a song.
There is one audio described in the description !
Powerful ad!! Congrats 👏🏻
Brilliant well done all involved in making this, awesome advert
Can’t wait to see you all in action 💪🏽
Knuckles: Are you sure this is going to work boss?
Sam: Of course it’s going to work. It looks like a Splurge Gun doesn’t it?
Knuckles: Sort of, boss.
Sam: Nonsense! Anything Dandy Dan can do, I can do better. You know that. Alright Knuckles, are you ready?
Knuckles: Ready. (Cracks knuckles)
Sam: DON’T DO THAT!
Knuckles: Sorry boss.
Sam: Alright take aim.
(Knuckles starts up the gun)
Sam: Ready. Set. FIRE!
(The gun backfires and kills Knuckles)
Sam: MISSED! It’s back to the drawing board Knuckles. Knuckles?
(Sam sees the dead body)
Sam: KNUCKLES SPEAK TO ME! (Starts ranting in Italian) THIS IS ALL YOUR FAULT! DO YOU HEAR ME? IT’S ALL YOUR FAULT! (Knocks down a cardboard cutout of Dandy Dan)
HI CAROLINE
Outstanding. Well done C4 as always
this advert makes me sewerslidal
😭
Simply amazing!
This hits hard Wallahi. FREE YUNGTHUG
Je suis la seule à être là pour mon cours d'anglais ? 😭
Best thing I have seen this year!
An AD version and fix the captions please... they are a bit broken.
How good is that funking video.Tops to the production team.
no need for the funking nick
Semiotics?????
*Song from film: "BUGSY MALONE 1976"* 😁
This song is from Bugsy Malone!!! I love that movie, though Scott Baio can take a flying leap off a tall building.
Edit: This was amazing, y'all! Got my pumped for the Games.
great vid
Paralympians motivates me 🎉🎉🎉🎉🥇✌
Wow. Wow. Wow. That's absolut EPIC.
Who’s here revising for A-level media
I have no words!!!! EPIC!!!!
It's such a sweet advert
Brilliant piece of advertising! And hopefully this will get people watching the movie the song is originally from: Bugsy Malone
we are all cooked, good luck lmao
Bravo Channel 4
Absolutely brilliant, well done C4! And wow, those athletes! xx
Absolutely brilliant
Such a great video, cant wait.😍
Does anyone know what the tune for the other/ shorter paralympic advert is? Can't really explain how it sounds. There's no lyrics and I can't even find a copy of the advert anywhere.
I love the smashing of the super.
Such a superb video!
THAT IS GORGEOUS
CANNOT WAIT.