Best Selling Secrets Galleries Won't Tell You - The $5000 Rule
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- เผยแพร่เมื่อ 27 ก.ย. 2024
- Free Art Fair PDF guide for selling your art: forms.gle/RfPZ...
Drowning in unsold pieces, selling secrets galleries won't tell you: • Drowning in Unsold Pie...
Discovery and Dialogue at the London Art Fair
In this video, I share a profound secret from the art world that can skyrocket a $300 artwork to a valuation of $5,000, significantly boosting sales with just two minutes of effort. This secret was revealed during an art fair in London, an eclectic mix of independent artists and galleries. While wandering the fair, I was drawn to one artist whose stunning creations were undeniably the highlight of the event. Despite his evident talent, he shared with me, in a tone mixed with realism and disappointment, that he hadn't sold a single piece. The sadness in his eyes was palpable, reflecting the harsh reality of his experience at the fair. He even joked, albeit with a hint of regret, about ignoring his father's advice against leaving art school to pursue a full-time career in art. His pricing strategy, he revealed, was modest: $300 for one piece, $900 for another. This stark contrast with other galleries, which were selling lesser quality art for anywhere between $5,000 and $110,000, highlighted a common pricing pitfall.
The Psychology of Pricing and Art Market Perceptions
Recognizing a teachable moment, I posed a question to him about the perceived value of products, using coffee machines as an analogy. If presented with various options where most are priced between $100 and $650 and one at only $30, the automatic assumption is that the cheapest is of inferior quality. This mirrors the predicament on the art fair floor: his superior art, underpriced, likely led potential buyers to undervalue it, assuming something was amiss. Before parting, I advised him earnestly to quintuple the prices of his artworks at the very least, to stand a chance in the competitive art fair environment. As I left the fair, thoughts of whether he would take my advice and its potential impact lingered with me. This introspection drove me back to the fair at its conclusion, where a poignant scene unfolded: the artist was embraced by his parents, a moment of familial pride possibly ignited by his newfound success following the pricing adjustment.
Reflections on Art, Value, and Market Dynamics
The subsequent message from the artist confirmed the efficacy of the pricing strategy: his art had sold, bringing not just profit, but also validating his artistic pursuit in the eyes of his father. This incident underscores a broader commentary on the art market's dynamics-how pricing influences perception and, by extension, sales. Furthermore, the video explores the alarming statistic from the Fine Art Expert Institute estimating that up to 50% of art in circulation could be forgeries, adding a layer of complexity and deception to the market. This revelation, along with discussions on gender disparities and the impact of restoration errors on historical artworks, paints a comprehensive picture of the challenges and manipulations within the art world. By dissecting these elements, the video not only educates about strategic pricing but also delves into the psychological and ethical intricacies that define the art market landscape.
This detailed exploration at the London art fair provides not just a strategic revelation for artists but also a critical reflection on the broader implications of market perceptions and ethical practices in the art industry.
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Free Art Fair PDF guide for selling your art: forms.gle/RfPZf5GcoubJNzm5A
First. Shalom. ;3
:3 This is true with the mints given by waiters to get more tips, and it's even sophisticated.
I have been in many galleries, some good, some not so good, I've done art shows across the US/Canada and my take is always the same: 50% of the viewers are just there to look at art, to browse and not buy, 25% are artists themselves and the remaining 25% are the classic "art holes" the shmoozers, the posers, know-it-alls and the designer set who sip on free wine and comment on how the pile of garbage on display addresses the overall structure of the disenfranchised the struggle the artist had to overcome, blah blah blah. I have overheard things like "I could have painted that" many times and I've even been guilty of it myself. As for pricing my art I just set a base number perhaps $3k then add in another 50% for materials, hours of work, gallery percentages etc, but I have sold pieces for almost 10k privately, those ones took a very long time.
Love the mad scientist hairstyle.
Took a couple of minutes to tell myself that he didn’t film himself hanging upside-down like a bat.
@@JustTiisLeagueTrue. Dexter's Laboratory. Haha. I was born in 89. I found out I'm part French, too.
You nailed it.
I worked in a business where sales people will come and buy lunch for the department.
Yes, there was something that we were looking to purchase.
I told the staff to ask themselves if the salesperson would come with a free lunch if the salesperson's company wasn't picked as the supplier.
They didn't get it. They enjoyed the free lunch.
Sales uses this technique to influence.
Drug dealer, art dealer, gatekeepers, private buyers and investors, starting to see a lot of parallels. Lol
Right!?
Right!! This is whats keeps me from continuing my art... Ugh. 😓 I wish to find a way to have very high value during my life, but once gone, my art will only be in museums, and with kind collectors. Won't be able to be sold. Just exchanged. Anybody have an idea how to install this theory into practice ?
Yeah, they're not stuck going through the gauntlet of a constant monotonous rat race, that treats people like disposable plague rats, while they break their back for peanuts for suits behind multimillion dollar corporations that don't give a shit about you, your well being, or anything I your life other than how much labor you can give them for how cheap.
You don't have time to pursue your own passions and dreams because the indoctrination station we call public schools spent every ounce of energy brow beating the creativity and natural curiosity out of you, with a prison atmosphere and you would never be able to imagine in adulthood you don't have to think inside the box.
You don't have to drive a fancy box to a bigger factory box with smaller cubicle boxes, only to drive home to another box and have dinner out of a box and sit in front of a box until you are so tired all you can do is rinse and repeat. You can do what that little voice tells you is just for you, and avoid the pain and suffering that comes from being a cog in the machine, and instead accept and lear to reduce other minor discomforts of living a different lifestyle. I have a tiny space now. I don't have extra spending money...ever, everything is well planned, I have to make everything fro my scratch every day, make my own medicine, cut my own hair, do my own nails (when they're not in dirt or art), work on my own vehicle, do my own appliances/ home, do manual labor such as occasional roof repair, interior and exterior paint, landscaping, etc, those are sacrifices I made, but we'll worth what I got in return.
I don't set an alarm. I am pretty much on a schedule I set for myself. I can walk less than a mile and fish daily, I am surrounded by beautiful landscapes, wildlife, weather, and have peace of mind and soul. I don't have to talk to or deal with anyone I don't want to and have as much time for my hobbies as I do for work because they are my work now. It took a long time of making small changes as I could, but you just have to be willing to think outside the box, and know what's important, and what you could do without to align with that goal
I have found that artists offering a wide selection of art options at different prices tends to work well and drive value for original pieces.
For instance, making stickers of your artwork, prints, post cards and letters, textured replicas. Having these options at a variety of scaling prices makes you more appetizing to a buyer with lower purchasing power, gives you greater exposure and name recognition, and can create a greater desire for your original pieces as collectors items and your stand alone pieces.
I am starting to think in the identical way. I will change the price of originals and sell prints. I am doing sacred geometry, mandala, and this style go well on many different items. karma. have a nice life.
Dries, Great video as always. As financially compromised art students we used to go to all the openings at the rich galleries in the city - just to have the free wine. The galleries hated us but couldn’t appear nasty to the crowd. I liked the guy who just told us to get lost. But it did educate us and we saw some really good art by people we were studying. I miss those days. Topsy x
Art is often used for money laundering, let's not forget that. The totally random prices as well as insanely high prices attract that. There are no rules for how much a painting costs, so everything is possible and it's hard for authorities to figure out if a deal is legit or just money laundering. I wonder how many insane deals actually are legit.
May I suggest contacting interior designers and their schools? You're needing a middle man to break into an industry that would surely appreciate the additional options for unique home decor and selling opportunities. Let me know how it works out for you! I've seen this work and would love to do it myself! If you get overbooked, let me know!
@@evilbarbie2160 Are you a bot or drunk? wtf are you talking abou?
@@chrissiesbuchcocktail my comment was meant to be on another post, I must have clicked the wrong comment box, scroll a little and you'll find it. That was an accident, your asking me if I was drunk was accusatory and rude. Asking if I was a Bot I can understand, however being insulting and assuming it's appropriate while questioning me like that -tells me you missed the class when they were teaching in productive, healthy communication manners.
Yes, I agree with the original poster here that art is a racket. ---My apologies for posting in the wrong comment.
@@evilbarbie2160 I don't see being drunk as a problem - it happens...sorry if that offended you. Thx for the explanation.
I think that too
Love your commentary Dries, but the Ecce Homo “restoration” you showed first was not done by an institution. It was in a church of a small town in Spain, called Borja, and was done by a well meaning elderly woman who often attended mass and was concerned with the peeling of this modest mural painting. She took it into her own hands and the result was so obviously botched it made headlines all over the world. She claimed she had not had the time to finish her “restoration” and had a nervous breakdown, but soon became a local celebrity as people flocked to see it and were more bemused or interested in her “work” than the original.
That first restoration piece you showed was by an amateur who did it without permission. Do you have sources/background context for the other bad restoration jobs you show?
Feels like obvious logic that art that’s truly valuable wouldn’t need free wine. And I absolutely have no idea abt galleries I never go but to an extent that’s what museums do. They charge you to even look at it instead of paying you to compliment it
Art is also used to launder money and assets so there is a dark underbelly in the art trade that has little to nothing to do with creating art. Of course we need money in order to pay for our studio as well as keep an apartment or house and living expenses so we can keep making art. This is phenomenal advice!
The fact that art is used to launder money is the reason I gave up being a painter when i discovered this.
Super Video, I got so much out of it. I paint but don't sell anything but instead concentrate on perfecting a unique vision but eventually want to get representation. Your video is info I can use in my goals. So grateful.
Minor correction, the sheep wasn't a bad restoration as that was how it originally looked and was done by conservators, the arguably better looking sheep was a restoration itself and someone painted over the original face to improve it. The conservators decided to revert it back to the original after much debate.
Additionally, the first restoration shown is quite certainly not a "portion of the Cistine Chapel painted by Michelangelo, a masterpiece" nor was it a restoration by one of "the biggest institutions in the world" (unless he refers to the Catholic Church). "Ecce Homo" was an almost century-old fresco of Jesus crowned with thorns in a local church in Borja, Spain. The restoration was undertaken voluntarily by Cecilia Giménez, an 82-year-old widow and amateur painter. Whether Dries was aware of that and prevaricated to make a point, or was not aware of that in a video purporting expertise, are worrying options.
@@oudein a lot of what he has said in a lot of his videos seem to be false information, i also can't find much on his art sales like he claims, I have seen sales for his art but most of his canvases have sold for 200-400, a few for higher.
It’s not better. The restorer put the eyes on the front of the head like a human. If you understand frescos you know that there cannot be an image under a fresco because it’s more akin to a watercolor - it is transparent and the pigment soaks in to the plaster. The original was beautifully rendered and the restorer ruined it. Smh.
What an eye-opening revelation! 💡 The $5,000 rule could indeed be a game-changer in the art world, challenging perceptions of value and authenticity.
I could listen to you speak all day and find you mesmerizing.
Love to all💜
Great information. I loved how you actually used the selling technique (giving something away) that you were teaching in this video to sell more information. Thank you for demonstrating the principle.
You make some very good points about the art of persuasion and factors that influence perceived value. However, I found the example of the Hare Krishna "fundraising" was poorly chosen. I encountered their disciples many times in the 70's, and their techniques were consistently deceptive and manipulative. Maybe they've cleaned up their act since then, but it was very unsavory in the past.
I actually LOL'ed when you said, with a zoom "I will give it away, for free, at the end of this video..."
A great podcast, this was my first time here. Thank you so much. The advice was extremely valuable. I look forward to more.
I don't know if im discouraged or inspired haha
Considering 75% of countries people are struggling to pay rent and utilities Try doing that anywhere else but in a western Empirical Country is ludicrous. Unless you have access to billionaires on vacation, which is harder than buying tickets to a Taylor Swift Concert directly from the venue.
They are Gatekeepers who don’t allow Locals access. I know because I tried and got arrested for merely walking with my artwork. They arrested me for Loitering, vagrancy, selling petty goods without permission (no vendors), “Resisting”arrest (argumentative) and I spent 3 days in jail because I couldn’t afford to pay the fines.
Very interesting video masterclass in marketing...wharol and Picasso knew perfectly how to price their art they were great artists but had also a good knowledge in marketing.
Brilliant man... with a generous heart.
Hello! Thank you! A very interesting video! I completely agree that much of the art at auction (especially on liveauctioneers, eBay, and the like) have many fake pieces of art listed. Most of the fakes include a "COA" ironically! Funny enough, these "Certificates of Authenticity" are worth less than the paper they are printed on! I am a long time artist, art collector, and a 2 time art Gallery owner (both closed). It's safe to say I've been paying attention to art art investment for most of my adult life. I was an early fan of Keith Haring's particular version of Pop art (going all the way back to my high school days)! Haring has far more fake art being offered in the market, than he ever produced while he was alive! Fakes everywhere! I will give your theory a try when I open my next art gallery...but how to apply the ideas when a galley isn't brick and mortar any longer? How to apply the concepts to an online gallery?
Thank you! I rent space at a gallery. I’m headed there shortly and I’m going to follow your suggestions. I’ll let you know how it goes.
How did it go? :)
The sheep restoration is actually backwards. Oddly, the left image was an older alteration. The second image was Jan van Eyck's intended face for the sheep.
Im sure someone though it was a very odd sheep face and had it altered.
I love taking books off Hari Krishnas and I keep walking and put it directly in the bin behind them and make sure they see me do it. They usually go fishing in the bin to get it out and give it to the next sucker. ( mainly because I've already read it. )
He uses the exact technique with his offering the free pdf. Later will be the real offer after the pdf
That is absolutely correct! Do what you preach of course.
I really like your content. I think you have the greatest viewpoints and thoughts on art. well done keep it up
Thank you so much 😀
I like your direct ways of challenging the ways we understand the symbol of Art - for me it is about “ serendipedy” and “listening to the secret songs of a heart” 🙃♥️♥️♥️
Very true!!
This happened to me.
I have to triple what I would charge and then it sells.
And at the cultural festival I gave demonstrations and taught kids to do aboriginal dot painting on small stones.
I sold so much of my own work.
But it made my fellow demonstrators upset and I wasn't allowed to do that with the kids anymore.
I stopped going during over covid and haven't gone back.
What? They where jealous or it was too loud with the kids or something? Don't be afraid of trying the same on another fair or something. Kids need some aboriginal dot painting skills!
@@driesketels I believe it was jealousy. My table was always packed with people.
Probably a very good way to gather a crowd is a demonstration and an interactive demonstration is best. But it has to be very quick and easy.
I tried bookmarks of adult coloring designs once but that was ignored. Too time consuming but I did give away a few for people to take home.
@@carrikartes1403. Do you do Aboriginal art ?
@@straitarrow5784 funny story.
I was asked to demonstrate art at the Stevens point cultural festival and I assumed I would be demonstrating watercolor, but after I said yes they told me I was to do aboriginal dot painting because they didn't have any representation for Australia.
So I demonstrated dot painting.
Definitely not authentic aboriginal but very enjoyable to learn and do.
I did it for about 4 years.
@@carrikartes1403 classic !
Thanks never sold a thing, give them away to good people
was thinking of selling cheap but your genius taught me otherwise.
subbed
This is brilliant and incredibly fascinating! Both the art selling tips and the observations on human nature! Thank you! New sub here
I've heard this said before about the proper valuing of artwork. It's not unlike doing TH-cam videos and making sure you have a guitar on the wall behind you, and sometimes trendy simply sells when nothing else will.
It's sad when people don't understand percieved value and the affect it has on purchases.
Even I, knowing about it have failed to actually implement it myself properly. This is a great video, thanks!
money is energy. more money, more energy.
To be fair the Jesus painting restoration was done by some random lady who had no art skills what so ever she just talked her way into that position and botched it royally. She wasn’t associated with anyone but she also wasn’t looked into appropriately. The other examples I agree with you on. ❤
Well thought out and full of practical wisdom. Subscribed.
The 'restaurations are diabolical......and Hari F****** Krishna I have no time for, realised this in London, a guy wanted to give me a book, I said thank you and took it and then he wanted money for it, gave him back the book and told him to F right off, what a dooda. Going back to the restorations, OMG, they have totally destroyed the artwork. The sheep does not look anything like the original. Love the way you explain things, all the best. x
Why the wine is flowing at every art show. 🍷
Hi, thank you for continuing to make videos related to financial success as an artist. I've been an artist all my life, and I want to pursue it as a career. I've never had a showcase, been featured in a gallery, or even attended an art school. So what are the first steps I should take to come out of the gate running, so to speak?
Step one. Watch my videos.
Step two. Take action on the things said in the videos.
It's because he didn't sell anything yet, not sold, thanks for the tip!
Very insightful information! Just in time for me to prepare my work for my show in June. But I almost feel guilty pricing higher? Like, who do I think I am 😂
Totally understand. The short answer. Price higher, you are worth it! Good luck with the exhibit.
P.S. I talk about ways to sell at any price point without feeling like 'a fraud' in the 'prize-doesn't-matter-formula'. check it out. It might be the solution that you are after. www.driesketels.com/Artist-Residency
@@driesketels Thank you! I will check it out!
@@GirdaBerzerker I'd love to hear how it goes.
just brilliant ❤ thank you so much.
Great ideas and secrets! You'd make an interesting portrait, btw ;)
As an artist I have known from the beginning the "exclusive" gallery aura of expertise is complete bunkem... They put promote rubbish in galleries whose interior designer has more talent than the crap on the walls... That's why they sell fakes... there are only so many fools that will nonsense just because the gallery says "its wonderful - so unique - so expressive". Okay - there are honest vendors and there exists wonderful pieces of art representing real talent and craftsmanship... but it sells at reasonable prices and cannot finance the gallery "lifestyle, prime position and glossy expenses" The Galleries have trapped themselves. So they are constantly desperately looking for the "NEXT BIG THING" - grasping at straws and elevating childish daubs to masterpiece status. Its really quite ridiculous and fortunately for these galleries there are many fools who buy for investment and zero appreciation who will shell out good money for this crap. And so it goes... many journeyman artists are trapped trying to produce work under ridiculous deadlines. Like any business there is a LOT of luck involved, right place right time... right connections... sometimes its pure dedication to keep going while others simply fade away.
if his art was so good- why you did not buy one of his pieces for a price you adviced him to sell it and made a video about him =) what was his name ? ? ?
Best video on selling art I have seen thanks
The way you explain these things helps me understand. I struggle a lot with not truly understanding others when they explain things.
You have a gift of teaching. Thank you for teaching us. ❤️
The Ecce Homo (Latin: "Behold the Man") in the Sanctuary of Mercy church in Borja, Spain, is a fresco painted circa 1930 by the Spanish painter Elías García Martínez depicting Jesus crowned with thorns. Both the subject and style are typical of traditional Catholic art.[1]
While press accounts agree that the original painting was artistically unremarkable,[2][3][4] its current fame derives from a good faith attempt to restore the fresco by Cecilia Giménez, an untrained amateur artist, in 2012.[5][6] The intervention transformed the painting and made it look similar to a monkey, and for this reason it is sometimes referred to as Ecce Mono (roughly Behold the Monkey, "mono" being Spanish for "monkey").
Such a incredibly interesting way of thinking
Great ! Thanks a lot ! I will consider your advice before selling my firts painting
Learning so much.
Thank you for encouraging us!!! Love your videos...
Best DEAL + Best Complicit with Critics / Gallerist = Best SALE
Less is more. Thank you💪🏽❤️🎨
I think the perceived value thing is totally true but not the reciprocation thing
Interesting. And so what do you think about serving wine and champagne during openings?
@@driesketelsI agree with the previous comment. Perhaps the wine is more of the Las Vegas casino strategy of losing judgement to do things you otherwise wouldn't do.
thanks buddy
So inspiring! Thank you! ❤
❤ I like this explanation thank you 🙏
thank you so much for this pricing tip. Now I realize my prices were low. I'm going to fix it right now.
💙 I appreciate this video, thank you for that 🤗
Great advice!
Nice (first for me video) video.
Hope to meet you one time in the future.
Mvg Michel
Sweet Telecaster
iris aunty❤ 👌 Super 👌 Super 👍 Superb ⭐⭐⭐⭐⭐⭐👍👍👍👍
I truly thought he was hanging upside down at the start of the video 🤦🏼
Really great video!
Thank you!!
I like your sweater
Umm.. that info on Ecce Homo restoration is wrong, but I hope the rest is more or less on track...
Great insights 🔥
Amazing ❤❤❤
I signed up!
Dude, who are you? I've never heard anyone riff so much practical knowledge with such alacrity in my life.
If you are afraid of fakes, buy a watercolour painting. Watercolour is very difficult to fake. Almost impossible if they buyer has an image of the original to compare.
Such an obvious mark for Apple.
OMG! You need to not get so close to electrical objects...
And how can an artist live that scam ?
Magnifico
When you buy a piece of art and you mark it up and you sell it that’s called business it doesn’t matter your percentage mark it up it doesn’t matter if you do you know if he would ask double what he paid for it because it’s his name to mark up and sell that’s business do you think Walmart buys a pair of shoes for $10 and put them on the shelf for $10 no they have to put a mark up on it they’ll take that $10 pair of shoes and they’ll market up by five times because that covers their storage fees travel fees and any other fees it to keep the business open that’s how it works it covers lol it’s called business so that part I don’t even get what you were talking about like I’m gonna get what you’re talking about but to sue someone because they mark OK painting Denison in the system he should’ve been allowed to do that so if you were agreed that that’s kind of wrong and the restoration so you shouldn’t let people that are shitty artist do the restoration work on them and run them but the thing is at the same time Warwick right why restore them why are you going against the OR with her even restore them to start with when they could just preserve them and keep them how they are instead of trying to eat cause you cannot re-create the original look no matter what but those artist may not actually not care they really care about their art they just may not be good at restoration of art in the mail and put in that position and they may think they are good at it but they’re not that doesn’t mean they don’t care about what they do that doesn’t make them not respect art something is only worth the amount that someone is willing to pay for it whether it be one dollar or whether it be $90 whether it be $5000 it’s only as much as someone wants to pay and I say that all the time because I see that all the time it’s not worth anything if nobody wants it you know and you should have a hell of a mark up in that guy should’ve put 40s he should’ve got $40 million that’s only right because that’s what he wanted nobody had to pay his asking price but they did until they shouldn’t be around able to turn around and sue him for that because if you got that much money to spend on a piece of art what is $40 million that’s nothing if you got that much money so the markup should not matter if you can spend as much as he spent on it then greed makes you go back and try to want more buyers regret which is not right art has no flaws and there is no rules in ark it’s those who make those rules and those who point out flaws and create those walls in our minds to where we start believing it that hurt the art world art is all perfect every single piece of art in this world is absolutely perfect for someone and we are all works of art by the way I’m just gonna sit there and if we are all works of art that means we are perfection because we have no flaws either neither does art people who say art has flaws is wrong because art has no flaws because you don’t know what’s coming out of that artist or what it’s supposed to look like people do not know what they like until you tell them and that is exactly the truth if you don’t want to sell it don’t like it and nobody by if you’re excited about it don’t want it nobody knows what they want until you tell him thank you for your keep it up :-) love ur videos
click circle for ears
Pretty sure this guy is an anime character
Advice like yours is one of the reason why the art world is full of overpriced garbage …🤦♂️
🤔 “free” pdf, I see what you did there 😂😂😎
Do you like to sell my art? I am a genius! :)
The value in your videos is ridiculous. Thank you. Do you offer guidance? I would like some personal coaching.
Windows, Android, and Linux > MacOS and iOS
BANKSY. 😂
02:31 . That young artist has a horrible father … And unfortunately he is not realizing that … Basically his father not actually proud of his son , but he is proud of his son when his son sell the painting for $5,000 … It is just matter of time ‘till that “proud father” is going to shame his son for not selling his paintings for $10,000 and so on …. That young men should run far of way from his psychotic father …🤦♂️
Behave 🙄
This guy looks like he's hanging upside down.
Lol. make art to be proud..:D or rich..:D BUt the Parralel with coffe machines is good.
You need to wash and comb your hair !
I don't kiss their A__
Very informative ~ thanks bro!
🤍thanks
Value You.
LatchPrime was here.
-LoL
;)
,
Profoundly helpful🫡🙌👽
I don’t know about all of your examples of restorations, but that first one was not done by a professional… it was on display in a small town in Spain when a local 81 year old woman “restored” it… it was not a true restoration by any means.