The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:
‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Srl

[@licoricebubble3760]

Måneskin was the perfect choice of artist to this campaign

[@akkaratk.8369]

Yea, totally agree. I came to this section to say this as well.

[@ephemeralmiracles]

Perfection, Gucci and Måneskin together is always Chef's kiss! 🖤❤️💙💜

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@futurelover07]

Madonna + Massive Attack + Gucci + Maneskin = perfection.

[@MagicalCinnamon]

I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE!

[@alessandroprado1467]

This song is amazing, but it is a cover from Marvin Gaye.

[@eleni_alexopoulou]

It was a shock at first when I realized the song I was listening. The advertisers for this campaign made the best choices😌

[@danielhinojosa5346]

Es del álbum something to remember , I want you

[@shapivideo268]

sample Marvin Gaye

[@UnTiempoParaRecordarHD]

Madonna + Gucci = Heaven. 🔥❤️👌🏻

[@ReginaTrans_]

The video also reminded me of Madonna’s 1991 “justify my love”, it was groundbreaking for its time, and this ad was a reminder, Gucci is the best, educating people better than any other school

[@user-kp4kj8xe1x]

Exactly

[@CeliaOrientacionFamiliar]

ETHAN is perfect

[@margalidapascual]

Now put måneskin and harry styles together

[@kamilakozowska7878]

Y e s s s

[@licoricebubble3760]

Imagine how iconic it would be

[@pamy6955]

yes yes yes

[@hashtagspandas4070]

🙏 make 🙏 it 🙏 happen

[@maddisonwashere2642]

That’s a big yes

[@hagglemyivan]

Yes please. Love a Gucci campaign that starts with a warning.

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@santoitaly]

Gorgeous shot... the choice of our European winner band is so cool

[@joeyyears]

Madonna with Massive Attack 🎧🖤

[@alexgiron8148]

Madonna feat. Massive covering Marvin Gaye, wow! That song is one of her most underrated. And they can’t deny this campaign is sort of an homage to “Justify My Love”. MadonnaXGucci anyone?

[@MiguelMikeLopez]

The most underrated Madonna's song ♥. I loved it 😍

[@mariochong686]

Madonna + Gucci = perfection

[@imeeguri]

Finally this song has the visibility it deserve! Madonna / Massive attack / Gucci are just perfect. 💙 Te amo mi reina

[@Nobody-uq9bq]

Absolutely!

[@rajunathraju8182]

Good 👍

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@marvinraphaelmonfort8289]

lots of Ethan! 😍 and kristen is just fabulous as always!

[@i.c.s.8531]

Song: "I Want You"
Year: 1995
Album: City Blues -
Tribute to Marvin Gaye
Complication: Madonna - Something To Remember 1995
Singer: Madonna ft.
Massive Attack
Original by: Marvin Gaye (1974)

[@alexknwaxyziiqz]

Love the provocative approach from a prestigious brand

[@asadkhan-mk7tb]

Gucci always win my heart!
I LOVE IT!

[@htimseyllib1439]

Now I’m going to stream and view the video by Madonna and make it chart on the Billboard charts ♥️

[@emilymacarska5141]

Can we help you somehow ?

[@user-jo7ju3ex5d]

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[@francabrilli3591]

Magnifico!💫

[@user-mk2qh1sw4u]

1 ปีที่แล้ว
I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE

[@iamedyson]

I love Gucci commercials more than the products they sell!

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@albertomazzotta9650]

Madonna and Massive Attack... It'd be amazing a new collaboration

[@amberm4626]

Yasss 📸✨✨✨
Balmain & Balenciaga & Gucci
Are really having their extra moment in the spotlight📸📸📸
To me these new collections.Are Cutting edge.I feel this is a turning point in fashion.✨✨✨✨📸

[@axi8013]

This campaign is 🔥🔥🔥🔥

[@Matuteilcapo]

Amazing!!! Love Madonna's voice in this song!!

[@xanderdesignshop]

YES TO ALL OF THIS GORGEOUSNESS!!!

[@MrALUSIL]

Madonna & Massive Attack. ❤️❤️❤️❤️❤️❤️

[@jhonnbranny]

Exelente video 📹
Saludos desde Ecuador 🇪🇨

[@malikabouheniba344]

Trop Classe et trop chique ♥️♥️♥️♥️

[@superguy72]

Queen of Pop!

[@The19091989100]

I love it, the best ever.

[@tianrun_li.3dm]

Why is this sooo hooottttttt!!!!!!

[@francescaabate3113]

Ammazza che festino! 🥰👍🏽😍🥳💋🙈

[@antoniovila4952]

Gucci is always the best nothing can top it thank you

[@rebelblue]

Madonna I Want You ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

[@vi._slayed]

Omgggg måneskin

[@user-ol2rt9wx5m]

Madonna 😍

[@nadiamakri]

Gucci is the only way to look fabulous

[@tridibbaruah2077]

I ❤ BRANDS YOU KNOW,GUCCI IS ONE OF THEM.

[@mistertee5000]

omg madonna and kristen? such legends.

[@xavi.zurita.4]

Beautifull ✨

[@cr.6304]

Madonna in here.

[@RohitGupta-me3hd]

So beautiful

[@Drezzedtokill1]

Massive attack Madonna ! One of my favs

[@user-yg2te4bu1u]

Es una muy buen campaña la recomiendo 10/10

[@JohnnyMadder]

#Madonna brought me here! ❤

[@franbellvermp5211]

Precioso 💖 💖 💖

[@andreff8702]

PEREFEITOOOOOOOOO 💖💖💖

[@robertasnavickas7256]

The Shade. The shade of it all.

[@alessandroprado1467]

No T no shade!!!!!

[@MissAngie25]

What shade?

[@Roberto_Lucio]

Music perfect

[@MrKomninakis]

So Good!!!!

[@alejandroluciani2848]

Gucci is great and madonna is always perfect!

[@yoanaclr.gonzalez5698]

❣️ GENIALES

[@jackrussell5130]

Palanche anche qua' 2021 magico!!!!

[@catherinemeyer9904]

The next campaign song will maybe "justify my love"

[@genesislilibethcollinszamb4676]

Excelente 😮❤

[@derbybeautyspot9056]

Amazing 💕

[@derwisz1980]

Awesome! I want you and Justify my love by Madonna in one :)

[@DavidCaicedo-rl8qk]

Perfec❤

[@brijmohan3316]

Gucci is worldwide favorite Brand and I love the Madonna Song

[@YajairaChiquito]

Hermosa ❤️

[@JairJrx-wi1mp]

Excelente video ❤️

[@moulinRED]

Gucci and Madonna 🧡

[@kakilino]

MADONNA! 👑

[@andreamaddy]

I adore Madonna's version of I Want You with Massive Attack...great choice!

[@safrajkp8339]

Super

[@adrianavasquez3225]

Super genial Gucci lo.mejor

[@jacquelinedimattia774]

Yeahhhh Maneskin

[@leticiavdal]

now you better do a campaign with madonna

[@sylwiagrzankowska4205]

Amazing!

[@carlossantiagovictorbarcos1174]

excelente trabajo

[@denilsondavidmorapenafiel3234]

Excelente marca

[@user-grace154]

The perfect song for all. Wow.

[@Morgan28osh]

Maneskin

[@diegovillanueva6642]

Madonna ❤️❤️❤️

[@silvercoin-mq6hl]

Amazing work

[@jenniferthomson5586]

Love it.

[@mariomoreira9504]

AWESOME!!

[@wilsoncamacho-wv7qq]

Buen video❤

[@CarlosAguirre-vu5ut]

Bonito Video❤

[@mauricioalcazar2472]

Festival de fenómenos, nada como el antiguo Gucci donde Tom Ford y Frida Giannini dieron cátedra de lo que es la elegancia y el estilo...

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@evelyncruz225]

Magnifico

[@edgarjuela6821]

Que buen video

[@yandryjaviercedenointriago3508]

Muy bien video ❤

[@cristoferchanimak]

So much to look at!

[@officialswagsy]

love it 😍😍😍😍😍

[@ttran2031]

madonna- hot ad!

[@marinalopezmarina8577]

Me encanta la canción ☺️

[@thevampirecielphantomhive2342]

Gli abiti stampati con brillantini di Gucci sono perfetti.

[@kaciwilson7933]

Yes!!!

[@AngieRomero-lm3bh]

Excelente 👌

[@parwezalam8410]

Gorgious video

[@marislliguin8496]

Buen vídeo ❤

[@SusanaSimbana-mf4ng]

Muy buen video 💪

[@etlproduccionesedgartipola9686]

Excelente video

[@user-hr4zj7zs3p]

Really great

[@golfprostaff6522]

Yes

[@carlomontecarlo7881]

Madonna is so iconic.

[@kevinballa916]

Increible

[@missasa3566]

Madonna se escucha wooow ❤️❤️