Navigating the Luxury Leather Jungle: Unveiling the Matrix
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
- Dive into the world of leather goods with our latest creation - the Leatherverse Brand Matrix! 🌟
Join me as I unveil a groundbreaking methodology to plot and analyze the myriad of products and brands in the leather industry.
In this video, I'll take you through the thought process behind the matrix, designed to help you understand each brand's position in the market relative to others. From artisan crafts to exclusive masterpieces, from value buys to luxury splurges, we break down brands based on sophistication and pricing.
Watch as I dissect the vertical axis, representing the sophistication level of products, divided into three main segments: artisan crafts, fashion designs, and exclusive masterpieces.
Then, explore the horizontal axis, indicating the estimated price multiplier used by brands when selling their products, ranging from 2x to 15x. Learn why certain brands fall into specific categories and how pricing strategies reflect brand premiums and perceived luxury.
TITLE: Navigating the Luxury Leather Jungle: Unveiling the Matrix
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CHAPTERS/TIMESTAMPS
00:00 What methodology did I come up with to help you grasp leather brands?
00:23 How did I come up with this idea?
00:45 What is the Leatherverse Brand Matrix?
00:56 Axis and parts of the Leatherverse Brand Matrix
01:16 What is the fashion segment in the Leatherverse Brand Matrix?
01:32 What is the largest segment in the Leatherverse Brand Matrix?
01:59 The Pricing axis of the Leatherverse Brand Matrix
02:54 What represents the diagonal line in the Leatherverse Brand Matrix?
03:39 Where does Portland Leather Goods fall in the Leatherverse Brand Matrix?
04:00 Where does Saddleback Leather fall in the Leatherverse Brand Matrix?
04:16 Where does Crush fall in the Leatherverse Brand Matrix?
04:47 Where does Jacquemus fall in the Leatherverse Brand Matrix?
05:02 Where does Loewe fall in the Leatherverse Brand Matrix?
05:23 Where does Strathberry fall in the Leatherverse Brand Matrix?
05:36 Where does Polene fall in the Leatherverse Brand Matrix?
06:00 Where does Yves Saint Laurent (YSL) fall in the Leatherverse Brand Matrix?
06:25 Where does Chanel fall in the Leatherverse Brand Matrix?
06:54 Where does Louis Vuitton fall in the Leatherverse Brand Matrix?
07:23 Where does Hermes fall in the Leatherverse Brand Matrix?
08:01 What and who is the outlier in the Leatherverse Brand Matrix?
09:06 What am I going to do with the Leatherverse Brand Matrix?
09:33 Where can you find the Leatherverse Brand Matrix?
09:51 Outro
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SHOP LINK FOR MY BRAND
PEGAI (Buy our good-quality finished leather goods): www.pegai.com/.
- You may also buy them on Etsy: www.etsy.com/shop/PEGAI.
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SOCIAL MEDIA LINKS
Follow me on my social media pages where I post content regularly.
TikTok: / tanner.leatherstein
Instagram: / tanner.leatherstein
Facebook: / tanner.leatherstein1
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BRAND REVIEWS PLAYLISTS
Wallet Reviews: • Wallet Reviews
Bag Reviews: • Bag Reviews
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OTHER HELPFUL TH-cam PLAYLISTS
TH-cam Shorts (Watch leather tips and tricks in less than a minute): • TH-cam Shorts
Leather Savvy (Learn more tips and tricks about leather to help you save money): • Leather Savvy
20/20 of Leather Savviness (Learn more about the four phases you should consider before buying leather goods): • 20/20 of Leather Savvi...
Most viewed leather videos (Helpful and more entertaining content that viewers really loved): • Most viewed leather vi...
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HOW TO CONTACT:
You may contact me on any of my social media accounts above or send me an email at tanner@pegai.com.
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#matrix #brandcomparison #brand #tannerleatherstein - บันเทิง
I appreciate the term "perceived luxury".
it is a nuance I love in this space :)
Great visual explanation here. This is so helpful to see. I hope that you carry it forward with each review. And you need to trademark “Leatherverse” before someone else grabs it.
thank you glad you like it. And it was time to find a home for all these reviews to build a repository as a guide for our community. I will definitely carry this along and keep building it. thank you for your support
@@tanner.leathersteinSwiftleatherhammer Jerry van amburg amazing solo artists as well
@@tanner.leathersteinso helpful. Thank you. You know your stuff. For sure I can never afford one. But I love them
Oh my lord! You must be my brother! I use 2X2’s in most of my complex matters to simplify decision-making. Love love love this video!!
Hi Tanner!! Chanel vintage Vs Modern day leather is very different! I would please love to see you analyse a modern day seasonal Chanel bag comparing to a vintage one (like the tote in this video). Thanks for the amazing content!
I second this! Would be a great video.
Thank you!!!🙏 🙏 🙏
I’m surprised that coach is not here since you praised for their value.
I didn't want this video to go super long as it is to introduce this new idea. But I love coach and it will have a very nice place on this. I will plot all previous products I did in near future. And all new review videos will end with their place on the matrix. This one to show a range of brands in different parts of the plain
And I’d love to see vintage Coach (pre-Y2K) vs current Coach on this chart.
I think the intent was to focus on the perceived quality of luxury bags in that space and not contemporary.
Should do Marc Jacobs bag line, i have a few recommendations
just want to comment on coach bags, i used quite many coach bags, durable, fair price HOWEVER as mentioned the inner logo is not leather. so i have couple of my bags, inner logo is cracked, and create a mess inside my bag.
so dissapointed. whilst the outer bag leather and all still fine. but make me hate using them. really hope they either change the material or just don’t add those logo at all
You really make consumers smarter with this chart❤
I've always been a visual thinker. This is simply perfect!
Thanks. Lately I've been getting into vintage bags from the 60s and 70s and I've seen that for example Yves Saint Laurent had a very good quality that it lost over time, whereas Hermès was very basic and I'm referring for example to its Trim model compared to now❤
That's fascinating! It's intriguing how the quality of certain brands has evolved over time. It's great that you're exploring vintage bags from the 60s and 70s and noticing these changes in quality and design. ❤️
Great work Tanner! Making this visual truly helps making a tangible comparison.
Love your new concept. It will be very helpful to us visual people. A chart always helps. I hope that someday you will review a Dooney and Burke bag. I've always liked them and think they are underrated. Thanks Tanner.
WOW, Tanner, excellent work - thank you for getting up to write it down!🏆
I appreciate the honesty and everything you do! I have a suggestion, lalage Beaumont. Keep up the good work! 👏🏼
This is fantastic. I'd love to see you review Dior as well! Are they all glamor and low quality, or are they 'as expected' for the fashion luxury space?
I am curious about Dior as well. I have stopped by a few Dior stores to check the Saddle and Lady Dior but didn't have the budget to spare for a video yet. Hopefully soon :)
@@tanner.leatherstein i would recommend prioritize budget for the most popular brands first, local home brands later. That should drive interest & traffic and grow your channel a lot faster. Most popular doesn't always equal expensive, Polene for example
You could buy pre loved at a discount given that you dissect them anyways 😉 love your channel!
This graph is golden! I hope you keep adding to it.
Thank you! I'm glad you find it useful. I definitely plan to keep it evergreen and continuously updated. 😊
Love data and love graphics. This is a great idea and wonderful resource. Thank you.
Glad you enjoyed it! Thank you so much!!
Wow! The work you put into this video is amazing! Thank you!! As a visual person, this chart helps tremendously.
This is amazing !! Pls do Dior, Prada and coach as well
I love the new matrix. This puts in a logical format much of what I have been thinking about various brands after listening to your reviews. I like how it points out the best values at each level of leather work sophistication.
Colours and comparisons, this is awesome. Keep on thinking of new ways to share your insights. 😊
I love this concept is so simple and clear. Thank you very much for taking the time.
This is a terrific graph! Great for us visual learners. Thank you for organizing your reviews in this way.
My MSc in economics finally paid off! ;}
Great concept- you have opened my eyes so much to what really is good value within the leather goods space
How do Montblanc and Coach land on here, Tanner? And are we going to see more gentleman's brands? Very curious, keep up the good work. Also, I think your Turkish side is showing... "Egzotic" at the top of the matrix! Keep up the amazing work!!
Just bought my first Polene. Thank you 🙏
Amazing visual metrix!!!!!
I couldn't keep my eyes off that Chanel classic flap bag in the back there! Scared you're going to cut it up, ha ha.
I'm loving my everyday bag by saddleback. Thanks for reviewing them. I think you're going to take over the world 😊
glad you like your Saddleback bag. thank you for your nice words. And I am not sure about the world but I am interested in navigating everywhere in the "Leatherverse"
Very helpful, thank you!
Very thoughtful. No Goyard or Ferragamo which you have reviewed? Will you be updating your matrix?
Excellent video, brilliant!
Love! Great idea!
Ah regression chart, we use this a lot in engineering for statistic evaluation. Nice to see it being use here, thanks for sharing.
This is wild!! I adore organized thoughts! This helped me a lot! Thank You!
I'm glad you found it helpful! You're welcome!
This is great! I'm looking forward to more classes in the Leatherverse!!
More to come!
This was very helpful. I hope you will use this for each review.
Amazing! Great concept!!! 😍
Thanks! Great tool to use as a consumer.
Super cool video, love to see it all come together and you build a trustworthy comparision
Love the visual! It really helps put things in perspective
Awesome job, thank you so much for this information 😃
Fabulous! I love the graph. Very helpful.
That's great to hear. Thank you so much!
Much respect for your perspective and the thought you put into coming up with an easy to visualise your assessment of each brand's leather pieces. I think it makes it easy to understand and provides a reference point to measure new against previously reviewed brands against your key assessment points. Looking forward to more videos from your channel.
That's the goal and I am very excited to populate this matrix
What a great video!!!
Thanks so much for your good work! I find it so valuable that you provide handbag enthusiasts with such information. It's devastating to see on forums such as r/handbags how people spend unreasonable amounts of money for these brands in the perceived luxury segment.
Thank you for your kind words! I'm passionate about providing valuable information to leather and handbag enthusiasts like yourself. It's important to make informed decisions, especially when it comes to luxury purchases. I share your concern about excessive spending, and I'm here to offer guidance and insights to help navigate the world of leather and handbags more wisely.
Great video, more please !
You got it!
Great content, as usual! Never disappointed with your work 👏
Much appreciated!
Great idea!
This is a great idea! Super helpful!
Glad you think so!
Brilliant !!!
Thank you!!! 🙏
Awesome!
This graphic is very helpful, and I appreciate your commitment to continual improvement in your work.
Thank you! I'm glad you found the matrix helpful. Your support motivates me to keep improving and delivering quality content.
Perfect!
I aspire to create goods and apparel at the level that Peter does!
Great video! Super great to see this information, even if it's subjective
Thank you! It's wonderful to hear you aspire to create at that level. I'm glad you found the video informative. Best of luck with your creations! 😊
I would be really happy if you reviewed the Lerme brand. It's niche, luxury and the craftsmanship is outstanding
Thanks for all your videos. I love the look and quality of Peter Nitz but my budget will never allow so thanks for showing. :)
Thanks for watching! I appreciate your since comment
Bought a Portland bag recently. I agree, it is very basic and has no support so unless you have a lot of stuff in it it looks sloppy. But is was leather. Like your approach to the graph.
I love your own products so far. I have purchased 3 monogrammed belts and a wallet for my husband. Thank you for the education. Would you ever consider reviewing leather shoes?
I'm thrilled to hear that you're enjoying our products! Your support means a lot. Reviewing leather shoes is also on my list of ideas. Thanks for the suggestion!
❤ Volkan !
What a terrific, *exotic* idea ;)
Thank you for introducing this. I was certainly one asking for it! I suspect you’re going to see for mass market a plateau of quality and an acceleration in the price multiple.
You're welcome! I'm glad I could introduce it to you.
Interesting content. I have a Polene, Strathberry & Atelier Auguste bag and the quality and style is amazing. I am now keeping an eye on any other brands similar to those. I feel that they are more unique rather than all the usual bags by the big brands that you see everywhere now
Agreed, I love to see brands like those to offer a nice and fresh perspective with great value for price approach. will discover more of those and build this map of the land out
I love both Strathberry and Polene, but particularly Polene as their bags have such unusual and beautiful shapes.
Great video production! please continue improving, and if you could please review more products, such as Gironacci Pelletterie
Great stuff! Now it’s easy to explain to my friends how you make judgement on those brands. I hope you can dissect Hunting Season bags at one point. 😄
yes, I will develop this further as well so plotting is also easier to understand and you can always find each review results on this document which will live on my (currently in the making) website as your ever growing repository guide. And yes, later this year I will have the ability to speed up a bit and get serious on hot season bag reviews as they come out. that's the goal
@@tanner.leatherstein apologies. I didn’t make myself clear. I refer to the brand called Hunting Season. 🙂 celebrities like Taylor Swift carried this brand
Its good enough to know all about luxury brand of all high ends bags when i drop your vlog! I felt disappointed all of this facts of knowing when it cost too and the quality is not good as price they selling for people.I think i stop buying now and its better to save money in bank or buy stock market.
I would love a review of Moreau Paris. My favorite brand.
I already added it to my list! Thank you so much for your suggestion!
Hey there, love your effort in educating us about leather facts. Bought a product from your brand as a gift, so far so good. Thanks a lot!
Just curious on what you think of Joseph Duclos and Delvaux? Do they really live up to their name?
Would love for you to review Tusting. It’s a family owned English brand where the bags are made in England and on a small scale. I’m looking to buy one or two of their bags and compared to a brand like Mulberry, they’re very reasonably priced (about half). In fact they’re probably where Mulberry was about 15 years ago when I bought my first Mulberry bag - small, English brand, timeless design and reasonably priced. Unfortunately Mulberry has become a little too mass market for my liking so would love to know your opinion on Tusting
Wow, such a good visual on well known brands, thank you very much for your work! 👏
Could you please try these brands as well: Aspinal of London and DeMellier. TIA
Already reviewed those brand. You can watch my videos about it here: www.notion.so/015ef6274ea34a0094f8270d54e91c90?v=93157c7799ae4ad48f4a3b4c3e71ca47&pvs=4
I think having this graph is a really good visualization of some of the biggest houses for leather.
Something I would like to be added would be Coach and Marc Jacobs as I remember your opinion on Coach being mostly positive but with some caveats and Marc Jacobs being mixed, so being able to see how well you view them would be great 😊
Coach, MJ and all others I have reviewed will go in this matrix soon. I didn't want to drag this video to long as it is to introduce this concept. But very soon this will be a live tool on my website you can check out anytime you like for things I have reviewed.
Enjoy your content and opinions. Could you do a review of Ferragamo? Thanks!
I did one. It is on the channel
Good idea.
Glad you think so!
I recently stumbled upon your channel and love your content. Your content is helping us to make informed decisions prior to buying designer bags.Could you also please review Tory Burch bags.
I want to do a Tory Burch for a long time. It is overdue. I will fit it in somewhere as soon as possible. Thank you
Can you do a review of San Francisco leather boutique store April in Paris started by former Hermes artisan Béatrice Amblard and also her leatherwork school Amblard Leather Atelier? I think their bags are mostly bespoke but the small leather goods are more available online. They specialize in selling and teaching hand sewn leather items.
Love the content as always, wish the background music was softer, it is a bit distracting .
I watched your Crush bag video and loved your review so I ordered one from their website. However, not all colors were available and I think because a lot of people ordered the bags thanks to you! However, I went on Etsy and sure enough they were selling the bag for 40% less. Looking at the bag I realized that they were selling a fake bag... it looked horrible... please notify Crush like you did with Polane bag. I hate to see people buy a cheap bag when they can have the real thing. Love your videos, please do one on JW Adnderson. I love their bags.
You’re helping the consumers making a wiser decision in selecting choice of bags. I wonder where does Furla stand in your chart.
I'm glad my content is helping you make informed decisions about bags. Stay tuned to see where Furla ranks on my chart.
Great vid! i hope you can do Givenchy and Gucci soon.
Thanks so much! I'm glad you enjoyed the video. Givenchy is already on my list, and I've actually already reviewed Gucci. You can check out that reviews here: www.notion.so/Gucci-8e615532a0a240c8a5aa014273dad529?pvs=4
I really want to know where other brands land on the chart - the ones more affordable, less $$ and still designer like Kurt Geiger (very interesting, eye catching designs) or Pinko (it is extremely popular in my country, I'm not quite sure if the leather quality is that good). Thank you for always informative content!
Coach! Do Coach! 😁
10times 🙈or even 15 that’s huge
Hi! Great video as always! Where does Demellier land on this matrix? Could you please do a video on one of their signature bags like the Vancouver or Montreal? Thank you!
Very good review. I would appreciate a score on DeMellier also
Thank you so much! I'll definitely input all the brands I reviewed into the Matrix soon.
Peter nitz easy number one
Why is Balenciaga not ever included? I'm so curious what you think of their leather. Their bags are very expensive as well.
They will never get into my channel. I have seen their bags in the stores nothing special kind of between YSL and Jacquemus level. I don't think it's worth it unless you are into the brand. And given their shady mindset we all saw last year, I won't have anything to do with a brand coming from those minds
Could you do a review of a Zanellato bag especially the postina bag? I really like the brand and the leather
You are cool😎!!
Interesting video! When you dissect the bags do you keep a spreadsheet to rate the quality of the bag at a level of detail like the quality of the materials used on the project down to the level of the thread, leather, and hardware and also the craftmanship such as techniques used for area of the bag and functionality (don't know how to break this down) and aesthetics (maybe using design principles to rate the overall attractiveness of the bag)? It would be interesting to know what bag model of a brand is on par with a bag of another :)
Could you please do a review on Radley leather bags . I would really appreciate that thank you. Have been watching and am subscribed to your channel from the beginning love love . Irish fan
Radley is already on our list for review. While I can't give an exact timeline for when I'll cover them in a video, I'm committed to going through everything on my list. Thank you so much for your suggestion and ongoing support! 🙏
I wished you also had Aspinal of London
Amazing idea sir!!! I appreciate your reviews and shared it multiple times with my wife haha. Maybe Berluti is an option to review?
I don’t know if you’re ever going to review it, but i’m in the market for a biker jacket. In doubt between John Elliott or paying a big premium (but hopefully better) Cèline Homme. Did you came across a better brand for a biker jacket?
Ferragamo, Carolina Herrera, Butti, Lalage Beaumont, Furla, Lotusse. I'm curious about where these brands stand on the chart. Your work is a great tool to spot quality, thank you!
I will review and place at least one product from all those brands. I intend to make a well rounded guide for the leather market together with you all here
Love it! But what about Ferragamo?
Love your videos, Tanner! I'm seriously looking to get a small piece from Polene or Strathberry. I have a couple of pieces from Cuyana and wanted to know where this brand lands on your matrix. I liked your video on Cuyana but was a little confused because I didn't know if it was worth buying any pieces from this brand. Thanks!
Thank you Tanner, I suppose it makes sense to pay a premium for the perceived luxury leather goods based on all the advertising costs involved. Like you mentioned before, I suppose you are really paying for brand name versus the leather compared to the other leather options out in the market.
Some consumers will argue that Hermes is worth every penny too.
BTW; have you announced the winner of the ysl giveaway yet?
I really love these types of videos, can you review s zone bags crazy horse leater totes
glad you like it. let me peak online real quick first. the list is super long I don't know when I will be able to review all these but will die trying :)
ohh it is a brand on Amazon. very interesting. I was jsut thinking about starting a serious to comb through Amazon and Etsys of the world. This could be a great start. thank you for suggesting
Thank you. Interested in your opinion of “See by Chloe”.
Tanner, Can you talk about Dior leather goods?
Can you review Launer and Hunter Cooper? British brands seem to be good quality but not super popular.
👏