An App Called Napster | System Shock Ep 1
ฝัง
- เผยแพร่เมื่อ 30 ก.ย. 2024
- Watch Parts 2 & 3 here: • System Shock
The music world was forever changed when an American teenager named Shawn Fanning started Napster in his dorm room. In doing so, he triggered a momentous shift in how media is consumed everywhere.
#SystemShock #MP3 #Music
--------
System Shock is an original series focused on the stories behind the technology that disrupted industries forever. See the full series here: • System Shock
Like this video? Subscribe: www.youtube.com...
Become a Quicktake Member for exclusive perks: www.youtube.com...
QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel QuickTake News for breaking global news and insight in an instant.
We’re launching a brand new series for 2021 called System Shock. This season is about the rise of the mp3, iTunes, streaming and the disruption of modern music industry. Watch Parts 2 & 3 here: th-cam.com/play/PLqq4LnWs3olWZfE2J2rlb-vOq0c-U23nZ.html
Have an idea for a future season? Let us know in the comments!
Amazing content 🙂
I really never understood the basic technicalities of mp3 until this video! TYVM!
Lots'a love, cheers, & Mabuhay, from tropical Philippines!
Amazing but can you do it for industries other than music? That'd be awesome.
Social from tribe to Friendster to MySpace to Facebook to Snapchat
Idea: Retail store front versus the digital store front: the great migration from the high street to the warehouse.
One dude with a computer vs teams of highly educated executives with billions of dollars. These stories are my favourite.
I’m sure this one is taught in business classes to this day, and will be for a while.
one dude... c'mon man.
Dont forget to note that those executives are still rich. The David Goliah stories please us, but they are not the final story
@@pakopepefdez185 It was literally one dude writing napster in a basement.
@@CesarPastorini Internet piracy sites have more content than all streaming sites combined. That's another part of the legacy.
Basically millionaires complaining that they can't be billionaires.
Edit: I'm not talking about the artists.
@absolute freedom of speech or death true artist
@absolute freedom of speech or death tks to how technology evolves, the artist now can truly own 100% what they havee created
Making more than 5 million dollars or 4 million British pounds a year is a diminishing on living a lavish lifestyle. You can still be a happy person with a 35,000 a year salary. They need to understand that money does not buy happiness.
@absolute freedom of speech or death it takes time. Rent and food like everyone else. They dont complain they arent millionaires. Maybe they complain a million hear their record and yet they got paid 5k split between four bandmembers, plus all the cut, and producer costs etc.
Does that even cover minimum food.
So next up: oh sorry, weve got to get jobs for a while no second album.
Only richkids get to do that.
@@davidperry4013 i'd love to know what artists earn 35k! How many tens of millions of streams is that?
I bet a fair few you think have made it get about 1/4 of minimum wage.
"We didn't see the change in technology coming" Actually years ago I read an article how in the late 90s they were given a tech demo of something that was very close to iTunes for downloading music. They were basically screamed at and told "We sell CDs we are NEVER going to do this!". Conversation over. They knew, they just dug in their heels and doubled down.
Indeed. I recall back in 2002-2003 many people were already pointing to the then business model in China (where selling CDs had never worked --- early 90s the market was too small for CDs and late 90s the cheap CD-R and mp3 are already out) and it is essentially what ended up happening in 2010s in the US: adverts and live concerts made up the 90%+ of the income of the music industry with CDs (even those with "bonus" contents such as behind-the-scene interviews) are only as promotion material.
It was a mix. Some were genuinely clueless or in denial, others realized the need for a legitimate alternative.
Sounds like when Netflix tried to sell itself to Blockbuster.
Exactly. The music execs doubled down and said, "Who in the right minds would want to download a single song?" Sometimes the CD album was wack and we only wanted that one song. They had the chance to be the first, they shut down Napster, but opened up Pandora's box in return.
@@AneudiD78 _Pandora's_ Box. I see what you did there.
Even before Napster, there were kids with CD-RW drive duplicating CDs and selling them for $5 at school. Napster, Kazaa, and others just sped that up by a thousand times.
Im sure we called it a program back then??
program...application...warez..fuck
you beat me to it.
An app is an app is an app. Been this way since the beginning of computer science.
Yeah, computer programs
I see houses of music executives, and i dont see how piracy impacted their income...
I was thinking the exact same thing...
So true
Nailed it.
Though artists income, that's a different story.
@@codyghind most of the artists that they represent are doing fine too... the smaller artist however...
yeah lol they are still rich
I was 18 years old in 99. Napster changed my life, I downloaded thousands of songs. It completely opened my mind to different types of music that I would have never listened to. It was a amazing time. Now days kids take for granted that they can listen to what ever music they want to. We were stuck listening to what the DJ on the radio played that day.
It also taught us all the value of patience. Does everyone remember how long it took to download songs on 28,8 and 14,4 kbs routers? If you had a 56k, you were golden 😂
@@cjm8160 ;p; yeah I had Kazza, took forever to download jamiroquai "Virtual insanity" music video. lol
I almost cried watching the vid and reading your comment. We sure lived to see the best times of the internet. I was 12 in 99, and it was EPIC!
Me too 😍
Ok boomer
Limewire was the platform I probably used the most.
James Alexander Barnett DP Same.
Kazaa here
@@intoam didn’t matter back in those days so much cause we didn’t have all our financial information stored on them, if I ever had a problem I just used to format the system and start again. Lol
@@jamesalexanderbarnettdp9479 never had that issue running Linux ;)
Winmx who remembers them?
In the '80s we listened to Casey Kasem's Top 40 countdown with a stack of blank tapes and a finger on the record button of our dual cassette boom boxes Same crap, different decade, it's just easier today.
Bloomberg your Quicktake's series is making me like you.
Continue.
Thanks
@absolute freedom of speech or death Maybe
Dont get your hopes up, you may get push off the cliff
@@brianlaroche8856 Why
@@osamabinladen824 lol ("screenname")
I have a feeling I’m gonna enjoy this new “System shock” series
Please do more of these series
There was a lot of struggle in downloading music that you want the most. Here's two of them that some of you might remember:
- Your mp3 is 95% downloaded. But then it stops to say "Needs more sources".
- You finally download a song you want. Hit play and you hear, "My fellow Americans. I would like to say once again that I did not have sexual relations with that woman....". I still have that mp3.
Lmao 😂
Those bastards😂😂😂
Lol
The original Rick Roll😂😂
And to this day a CD still costs 17$,yet a concert is over 100$,the music industry found a way to make there 💰 💰
@Mcillsonn here in las vegas we call those "intimate" shows and charge double, I haven't been to a small show that was less then 50$ in over 10 years.But I guess it depends where you live
Who else is an pre 2000 internet user??
I started in 1999
First heard about the internet in 95. Got my first AOL account in 1998. My first Amazon order = 2001.🤓😆
😸😸😸 i still use my old AOL email adress from 1999 ..... im 33 now 🤡
The RIAA and the executives were late to the party and then sued their way back in. A real sad tale for the industry stuck in the past with a revolution that could have helped all artists, big and small.
It was never called "App" . It was called Software /Application . And it should always be called software.
Program
@@RobertBryk yup or program!
Now people just simply called it app just like app in phone
it's true, it was program, software, etc.
It's short for APPlicaton. A guy named Joseph gets called Joe, what about it?
Based on what Larry Kenswil had to say in this, the music execs likely refused to collaborate with the tech partners and didn’t actually give them any useful info about the music business - and it’s precisely that smugness, arrogance, and gatekeeping that will continue to ruin the industry.
--" Start with the billboard top 200"
_"yeah i'll get right on that thanks"
doesn't.
lmao!
Back when apps (applications) were called programs or software.
Arhh i remember Napster like it was yesterday. Im now 32
I hear ya man. It hurts doesn't it. :-(
Yarh.. Yarh. 🏴☠️
Former music pirate shares 1000 cds.
Laughs in movie modern pirate sharing terabytes of data per day.
Thinking about all the money I wasted as a 90's kid buying CDs and DVDs....
@Nixon E why
If anything, the MP3 gave the artists their power back. The amount of music I found back then that still influences me today is incredible, while most of people had to listen to radio or mtv...
Not to mention that the napster generation is now buying CD's and vynil because we finally can afford it
I really love all those Bloomberg Quicktake contents...a few weeks ago, you guys did one for Pepsi cola scandal from Phillippines that was really interesting. Whoever is writer/producer for this content, you are doing a fine job. Thanks!
Napster changed the game. Great doc.
Back in the day off Napster I would type in a artist or song title followed by remix. I found so many good mixes back then
16:53 She still doesn't understand how internet works at this very day and age. Once something is on the internet, you can't delete it. They could've tried to delete all the top 200 billboard songs but people still had those songs as mp3 files on their computers and they could be found again
Napster was such a big part of my early teens, I even used the chat rooms on a daily basis, was so bummed when it was taken down.
Yeah I discovered alot of new music back in the day from the chat rooms
I discovered a lot of music. How else is an 11 year old going to afford CDs? I am musician and back then had an unmusical family who never listened to music, but was forming first bands then. I sometimes ripped cds from friends but then id never find the new band to tell them about or rely on all their nu metal.
Maybe if they didny destroy radio and MTV i wouldnt have. They were asking for it by killing genre diversity tbh. And then John Peel died few years later was about the only place to hear this stuff.
I love how hysterical boomers get over stuff like this
I'm a "boomer". I'm not hysterical. I love how the young dream up whatever they want to believe, and then believe it.
LMAO I'm far from a boomer, but just wait till some new piece of tech makes your job and life obsolete, and we'll see how well you take it.
The new zoomers or wtvr will be mocking you the exact same way.
@@d1p70 Amen to that dude. I'm just 21 btw. But I still clearly understand what a completely new piece of technology does to your bottomline. It is very easy to hate on them now, but wait until you are 40 and dating turns into Digital cash transfer sex requests, or people start wearing vr+ar stuff everywhere you walk on the street. Then let's see how the zoomers now will react like it's the end of the world.
@@d1p70 Especially this infertile Instagram generation totally impotent to create anything original.
These executives are really washing their stories now, some 20 odd years later.
You gotta love the audacity of record label executives calling somebody out for stealing.
At the same time sellinj JUNK as "music artist" that never wrote 1/100 of "their music"
my friend spent days downloading from Napster. we were still in high school. good times.
Yeh good days hey.
A song took days😂
we used schools internet because it was way faster :D. Then burned on cds and brought home.
@@TeeDee87 nice 😄
1:43 the dial-up tone took me back in time. 😳
It is a bit of a misnomer to say that Napster "invented" or that the Seans "created" peer to peer.
Peer to peer was already in use for file sharing before Napster.
Napster made it easy, accessible and attractive to the average user.
However. We were file sharing mp3s prior to 98/99 with other programs.
I feel really sorry for the pop stars and music executives of today, only 2 multimillion dollar homes instead of 10.
RIAA CEO: “we saw mp3 as an opportunity” same lady: yeah, that’s the app we’ve talking about this for YEARS. Let me make a friendly phone call and ask for a favor... Yep, CEO... and they labeled the Napster kids as Pirates. WTF
Did a Bloomberg video just include an Operation Ivy reference?
This brings back memories of my irc warez days.
irc still going strong
Napster was the 'TH-cam' back then.
Nobody used the word "app" back when Napster was around.
*ANGRY LARS ULRICH SOUNDS*
😂😂
He's pretty much know for his Rant on Napster.
remember when sony sent out rootkits on their cds?
and then released a program to remove the rootkits that actually installed more?
@@douglasrogers4675 Didn't recall this part though. But AFAIK soon after this rootkit mess the industry finally killed off CCCDs, even though not all affected releases got the non-CCCD reprints......
It wasn't called piracy back then, It was just file sharing, and before that it was just mixed tapes that were gifted.
This is such a fantastic video.. one of the best documentaries I have ever seen on TH-cam.
45 mins to dl a track in those days 😅
Its extremely ironic that a guy who apparently loved music and audio created MP3 format 🤣🤣🤣
I think Daft Punk - Around The World was the first song on Napster I ever downloaded as a kid. OMG 1:48 - THATS WINAMP! That mp3 player is nostalgic af to see featured!!!
If they’d sold the albums for 10 bucks instead of 20, they wouldn’t have been as exposed to what happened. I was paying 23-24 for an album before this. Now I still buy CDs but they’re 5-10.
I was born at the very end of 1999, so learning about the history of the mp3 and the popularity of Napster is really interesting me right now
It wasn't called an "app", it's a program.
Right...an executable
A great example of how the executives only had their eyes on the money and nothing else.
In 1999, my friend introduced me to Napster from his friend. On my 33.6kps dial-up, which only netted me a 2-3kps, 4kps on a rare day, downloading one song took me roughly about one to two hours! Then I introduced this to my cousin, then he introduced it to other people and so on. What I liked about Napster is that it allowed me to branch out into other musical genres when I was looking at somebody else's collection.
Never thought Indonesia mentioned there in early piracy era. I reckoned at the time Internet is luxury spared only in big company, and I mean tech company by that, not even government made internet readily available.
Im Happy to see another Indonesian watch useful documentary like this
@@manimnaHusna yeah, indonesian youtube content rarely have anything useful, usually just clickbait content or content from 'famous' local TH-camr that I didnt find interested. And as a millenial, Im obviously enjoying piracy back in the day, although its more of 'physical' piracy like bootleg cartridge for NESClone console, bootleg Playstation CD, and VCD because internet didnt even exist (AFAIK) back then in mid 90s until early 2000.
Top doc! The fact I was right at the forefront of this revolution will be with me forever. Used to use Napster all night long compiling different genre playlists, I would then burn them, create my own artwork and take them to school the next day and sell them. There'd be rival sellers at school as well and you had to make sure you had the latest tracks and the best artwork. What a time to be alive!
The one guy from Winamp started a facebook group like two weeks ago, telling his stories regarding their gangs exploits and stories. Very interesting.
I was the first in my neighborhood showing other kids how to use Napster 😂
Guy says he was young didn't know what he was doing. Me thinks he was lying. But whatever, technological disruption is inevitable. Been happening for as long as the existence of human history.
The big music corporations knew about MP3 and that it will eventually end the way music was sold and made. They were just trying to extend the income from their capital investment as much as possible. They were not a group of old men against progress, the problem was that they did not own the technology, that is the reason why they do not accept the change.
Just like the gas light fought against electric bulbs.
18:15 to be fair, back then most of those "Next week" releases turned out to be trojan horse and/or a virus. Because people are greedy.
10:34 His phraseology is really important here; file sharing was in most respects essentially the same process as tape sharing was in the prior decades. Metallica literally became the band they were due to the underground thrash metal tape sharing networks that took an early liking to them, if they had prosecuted those kids they would've been over before they even made The Black Album.
Napster was genius. In those golden years, it was pure magic downloading music you could never find or get anywhere else plus you could talk to the guys who had this music. I was talking to people all over the world who loved the same music as me. Then big business killed it.
I agree with the other commentors, this quick take series finally made me interested in you guys again
I am born in Europe in 1988. I have never paid for music or movie ever. Pirate for life. Pirated thousands of cracked softwares etc. I have maybe saved $50.000 in my lifetime compared to if an American heard saw or used all that I have....
So multi-billionaires that screwed over tons of artists complain that they can´t rip off musicians anymore?
Did i get it right??!!!
Well, they all looked quite hungry in their windy shacks
It still amazes me that a couple of nerds in a garage or basement can take down multi billion corporations with thousands of employees and nearly unlimited financial resources.
Brains and wits can be more important than resources sometimes
Those labels were backwards and didn't want to go with the times. It's easy to take down people who are not using the opportunities of their respective times.
Why nobody talks about the way poor people like me used to reproduce mp3's on slow machines of that age: Winamp. I had a Pentium 100 Mhz that I plugged to my also old stereo and then I had digital music reproduction on the cheap.
"2 words back street boys" um.... that is 3 words.... I'm i missing something....
Try to be greedy and you always get burned at some point.
I got the new Chumbawamba
I got knocked down, but I got up again.... ♪┌|∵|┘♪
Lars Ulrich needs his solid gold shark tank bar, but he’s gonna have to wait another few months... 😢😭
Y’all don’t know that Seth Green was the real inventor of Napster. Shawn and Sean stole it from him when he was napping, hence the name. Facts. Look it up.🤣
All he wanted was a stereo loud enough to blow a woman's clothes off.
11:10 Well I just had the realization that we're going to see TechTV clips in these retrospective videos from now on since TechTV (and ZDTV before it) were ahead of the curb in talking about those emerging technologies.
Cancelling of frequencies is a property of physics, not a flaw in our hearing system.
16:22 omg that UI game me nostalgia. Btw make sure you download the ones that have a green color. Most reliable.
An app and a program are quite different - both are sofware but an app/application turns a phone or device with basic features into desirable feature dependant on 'application'
Jimmy lovine defies longevity.
That's 🖨️
Who remembers trying to download a song but instead, its karpal talking about someones daughter kicking his dog?
MEEEE!
Why do these guys keep lying and make it seem like one of the first things that they tried to do, was to give the consumer legitimate ways to get music through the internet? We all know that that is a lie, the first things they tried to do was to scare and threaten consumers, they never tried to change, until some outsiders (like Apple) came in and offered them an alternative and then they reluctantly went with that option.
Zoomers will never know the struggle nor the wide eyed amazement of a new world opening.
Decentralization of power destroys any pyramid schemes
I used Napster back in the day. Back when it took 2 hours to download a 3 min song... I had a 300 song collection and a full hard drive😂 1999...
I can proudly say I bought ONE music CD in my entire life!!
We all know how Metallica sued them and they lost big time
System shock? Isn't that a video game??
Technology moves as fast as I go to the store for beer
Sorry that money printing culture was horrible for Music. Thus why it's called the Entertainment Business, nothing to do with artistry. Music Communities online like TH-cam & SoundCloud have created an entirely new generation of self A&R musicians. Not bound by stupid concepts like genre, radio structure and track lengths. The artistry of music has monumentally evolved since Napster killed the bad culture.
Woops i wrote this without having watched Ep3. Well done Bloomberg, this series is awesome.
Now the record labels use Spotify and other platforms to analyze your data, see where you're located, and find ways to promote their new artists. On top of that they pay these streaming platforms big money to make sure those are the singles that you hear first before smaller independent artists.
@Mcillsonn Why not, in the case of the labeled artists, put at least some of the blame on the labels? I mean, logically, the labels are the ones Spotify would need to negotiate with to be able to legally stream their music, and therefore are the ones who have all the power with regards to what royalties they pay, and the ones who probably are middlemen between Spotify and the artists, so they have to share at least some of the blame.
(I think the consumer shouldn't necessarily shoulder the blame for this - as it seems to fall into the purview of scummy business practices).
Superb! Makes miss the 90s even more when everything was so new and exciting. Such simpler times and a much less pervasive internet experience.
Now it just simply googling and download/stream lol
Dislikes are from the people still connected to the net with 56k dialup
This documentary is fantastic! Well done!
I prefer the new model of music: paying for streaming services. I benefit, the record company benefits and artist benefits.
The artist does not benefit from streaming, at all, whatsoever. Spotify pays one penny for 10k plays.
@@user-lb8do4ew6k I get 1 cent per 250 plays. Its better than nothing which is what it was on Napster.
@@NotKimiRaikkonen1 p2p was a marketing tool to get people to listen to your music before they decided to buy the concert ticket, shirt, and back then everyone was making money from cell phone ring tones. P2p helped many small bands get fans and make a living playing music
Glad this came recommended! 👍🏼
This should have many more viewers!
i had several mp3 players and an ipod. hell i remember when i got my first cd player that was so koooo
Napster and other P2P was revolutionary with the internet, long before iphone android google etc. It changed the game from music to dvds. Also P2P isn't stealing, it like saying if I help out a friend, then he must had stole from me coz I didn't get paid. Sorry it you are so uptight about getting things "stolen" then don't put it on the internet or release it. It is like also saying I open my door to my house and ask how did someone come in to the house and steal something. Also is like leaving your wallet in the street and expect it to be left alone and nobody would touch it. Also stealing and profitability are two different things. People just assume not getting paid means stealing. I didn't get paid talking to a friend does that mean he was stealing my time or money. If i helped my mate moved furniture and not get paid does that mean he is stealing from me. Sorry I guess this is what money does to people. Greedy and uneducated. Another thing is internet, electricity, computer, monitor, disks, harddrive, time and everything else aren't free but nobody is talking about it. Nothing was free as a fact, even if you are using P2P to download. TH-cam is also free, then shut down this site haha, so is google. so is air that we breathe.
I was just a kid when Napster came out but it changed how we listened to music. Then we got broadband and I went from taking 20 minutes to download a song to maybe 2. Needless to say I filled up my hard drive with songs.
I loved Napster. There was a lot of very obscure and underground stuff on there, including live shows that people recorded. I was able to discover lots of new music that wouldn’t have been possible in the same way. I also bought albums by artists I discovered that I really liked on Napster - usually directly from the record label if I could. I was also living in a place where very few musicians visited. It was a very different landscape in so many ways back then but Napster was a wonderful part of it.
Superb editing jobwork