Selling Prints
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- เผยแพร่เมื่อ 2 ต.ค. 2024
- I am selling a print. This video serves as a blatant sales pitch, but I also like to think that this video can help others who are thinking about selling their work. 53 prints sold in 10 days.
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I don't think 200 pounds is a lot for this level of craftsmanship.. Also it's very nice to be so honest and transparent with the pricing and how you came up with that number.
+Radu Andreyi That's very kind, thanks.
@@pixelside Jimmy Nelsons images and prints are in a VERY different LEAGUE! Of course he can price his images higher, since he is a true artist.
Yes I agree
"I could die next week."
Please don't. Think about your dog. And us viewers.
+AGH331 Hey, i'm just thinking about you guys. Have you any idea how much commodities go up in value when the creator dies.
Thomas Heaton So the clue to becoming wealthy is ... suicide?
+AGH331 It did work for Vincent Van Gogh. I'm pretty sure it isn't the only example.
+AGH331 Marilyn Monroe, James Dean, John Lennon, Jimi Hendrix, Kurt Cobain.
+Thomas Heaton Can I keep you Distagon for $500? :)
Could you make a video on how you make a living from photography please. I think that would be a really good video
+Elliot John
Yes would love to know as well!
+Elliot John second this! Was always wondering how you are able to pull that off as a Landscape Photographer!
Yeah same I would love this!
+M!MO He's works as a studio photographer, landscape is more of a hobby he's said, but hopefully if he starts getting recognition as a landscape photographer he might be able to transition!
Elliot John YES PLEASE
You're a famous photographer in my book Thomas. Best of luck with the sale.
Two videos in 24 hours ;-) I'm feeling spoilt. Love your work
+Tony Neat Thanks, but this is a total sales video. I released it immediately after the previous video so people didn't get too annoyed.
+Thomas Heaton I get that but believe me, I get to see some terrible sales techniques in my job so I stand by my comment, it's well executed in my opinion 👍🏼
Wow, you sold 53 in 10 days! That probably covered all of your costs including flights!! Well done!
Yeah, it did. I was so shocked, I couldn't believe it. I seriously thought I would sell about 10 at the most. I need to do this again!
JaeSwift - That's if all were A1. ;)
Thomas Heaton if you do I'd buy your work. I wasn't a subscriber back then
@@ThomasHeatonPhoto you should! you're knowledgeable, so candid with it and your work is great. One can't but wish you all the continued success.
So interesting, first time I saw the prices I thought WHAT!!! But then as per other comments people have made, as well as how you conducted explaining how you get to that figure, that made me think and does make much more sense to me now, so thanks to everyone the pieces of the puzzle come together so I understand these now much better. :)
Interesting, I was thinking "what!!!" as well, but in the opposite direction. Pricing is always a challenge, and so much goes into creating a strong image / print - a process that most people are never aware of, nor consider. For the US market, the pricing would be quite low in the professional art realm. However, as tmjcbs stated below, market forces will let you know if your pricing is on target. In which case, one may either adjust their pricing accordingly, or, adjust their target marketing :-).
I enjoy your honesty with the pricing mate!
+AlexBensonAlex Honesty is king.
Very honest about the pricing, will be interesting to see how many you sell
+Jack Hunter I love it when people present their pricing system , it makes you realise that the price isn't high at all.
Happy to follow you, But just now noticed & watched this video. Pricing is such a difficult decision. I have printed, framed & sold some of my own work....but using opposite sizing. I print very small....5 x5”. Just now getting into printing 8x10 & 11x14. You opened my eyes to just selling the print.....maybe matted but unframed.
You’re one of the really good guys on TH-cam!
Thomas you're unbelievable! What an inspiration you are! When I watch your videos I just motivates me to go and shoot. I might not be able to go places you go but if with a little thought and planning composition you can come up with some great shots.
Get out and shoot!
I appreciate the honesty about your pricing. Loved the image when I saw it in one of your videos and I'm glad to be a future owner of one of the prints :) Keep up the great work! Your videos always inspire me to go out and shoot!
+Daryl Maquiran Thanks a lot.
Just ordered mine in A3. I'm going to enjoy so much looking at your first print in my photography room in Australia. It will inspire me every time I look at it. I feel proud to own one of your first prints as it is a work of art. Its stunning Thomas.
+Christine Bilby Again... thanks a lot for your order. One of the first :)
+Thomas Heaton Now that's exciting!! Planning to collect all future prints you release and have a wall dedicated just to you... no pressure lol
I agree with your pricing process, it's not just the end product but what goes into making it.
Well, the last two week have been very hard without any video....but today has been special!
Great video and thank you for speaking about printing! Too often we don't print our images.
Good luck for the selling.
The claim that you are NOT a famous photographer...is debatable.
Er, no, he is NOT a famous photographer. No debate.
And here we go!!! Another poor thing in desperate need for attention.
Happy now?
If he wasn't famous then he sure is now. 400,000 people think the guy is good enough to learn from I'd say that's pretty famous.
The seller can determine his costs, add his mark up, and shipping and all that. But in the end it is the buyers that determine the price. There is no way to quantify the subjective valuations of a buyer. In reality your costs have nothing to do with the market value of your art. There are many less talented photographers selling art for much higher prices than you. You will know when you can raise your prices. If after selling your limited edition run there is still a queue of people begging for more you will need to raise your price. I learn a lot watching you fine videos and hope you sell a million pounds worth of your images; you probably will because you have talent.
"Everything in the world has the same exact price... as much as someone is willing to pay."
I've been watching a lot of your videos recently and I finally figured out what it is I like compared to others. It's not your drone or your B shots, ..... it's your personality. I find myself cheering for your success because you seem like a decent bloke. I'm a pro musician and what I've learned is being a great musician is vital BUT being a great entertainer is much more so. You have both. Well done. Much success. PS. (Some vids IMO r a tad long)
This helped loads. I just did my first framed print to test the water and see if its a path i might take. Time will tell but the pricing helped loads
Evening Thomas - Love your videos, you are my go to YT channel! Looking forward to more... especially your Lake District trips! I'm based there and you've inspired me to get out with the camera more!
Awesome video mate! Brilliantly filmed as well! Please keep them coming!! Love the work
What printer would you recommend for home printing display quality prints without breaking the bank on consumables? A3 is plenty big enough for me.
+Lee Hargreaves Epson P800. I've been using the older model (3880) for many years and it's a workhorse, does a great job on monochromes, and the ink comes in large containers (so is cheaper).
Hey Thomas, loved the video and your honesty! I am a great fan of your images & story telling. You gave me courage to Print and Sell wall calendars with my Australian landscape images. Thanks very much.
I love hand made things and over time I realised that by going on a journey through the process of how something was made whether it's a Swiss watch, a piece of clothing, wedding ring or a piece of art. My appreciation of the effort increases the value of that thing and what am willing to pay for it. So if it was possible to curate a video of how you take a specific photo whenever you want to make it limited edition, the passion that goes into it. Then pricing that reflects the proper value won't be a problem coz people won't see it as only a photo on paper but Art.
Sounds about right to me. I tend to sell signed, limited to 50, in a simple frame for about £250. But that's smaller than yours. And they all sell. But I take maybe a summer season to sell all of one design.
(Mine do have illustration in them too so slightly different I guess)
Very informative! I like your equation for coming up with your pricing! I'm looking forward to watching additional videos of yours! Keep up the great work!
Loved using Noritsu Printers at my old job, but nothing beats the large format epsom’s 👌🏻
It's a logical process to come up with that price, but in the end it's simply a matter of demand: if there's much demand you can easily increase the price. If there's little or no demand, you can reason all you want, but you'll simply not sell as many as you'd like.
Dude... I can't pay the price of 200 pounds, but I must to say to you... THIS PRICE IS ABSOLUTELY CHEAP!!! I was really waiting for something like... idk... 2000 pounds, because you are good and a kind of Star Photographer haha. But... you are a honest guy, congrats my friend, I am from Brazil and I really would like to meet you one day!
@9:20 "I could die next week and that might increase the value a bit." HAHAHAHA. You should win salesman of the year for that line. LoL. Great video and print by the way.
Thomas, you should look up Chase Jarvis and listen to some of his ideas about pricing creative work. You're selling yourself short, Mate. Really enjoy your videos. Keep up the good work.
I will do this in time for my next print sale. Thanks.
Years ago I was a new remodel contractor; I was 25 years old. I was only selling about 25% of the jobs I bid so l lowered my price and things got worse. I went to talk to an older retired contractor; "Son", he said, "you ain't chargin' enough. People like to pay good money for quality work so they can have braggin' rights." I raised my prices above what the average contractor was charging and was swamped with work. You can sell ten images for 50 pounds each or two images for 250 pounds each.
Love the honesty, thank you for taking your time and explaining this process.
Feedback on your price: Don't know how they think of "margin" in the UK, but I learned to look at margin as the percent of the total sales price that is above and beyond cost. In your case only 41% (153-90)/153 = 41.2%. Actually kinda low. Most products sold at low quantities (
I think you are the best landscape photographer
reassuring to see we share the same printing lab now im thinking of going into selling prints
I think you undersold the prints but £200 is a steal... I really hope you are successful with it. All the best from Germany.
Hi Thomas, I'm going to be printing my photos for sale soon for an artwalk that I'm participating in. I learned a lot about pricing my photos from this video! Thanks Thomas :) +1 sub
there is a formula..... most people just dont know what it is or how it works.... ist bassed on a price per square inch! just like a house and property is. yes you do include the cost into the image from travels and expenses... its part of your hourly rate. You also need to include your profit and get it up to 10x
Brilliant! Just what I've been wondering myself. This helps a lot. BEAUTIFUL print btw!. Nice choices.
You're one of my favorite photographers and damn, I love this photo, wish I had the money for it!
Very informative video overall, keep up the great work
From one photographer to another, your pricing makes logical sense; landscape photography isn't easy, Cheers.
Thanks for making this, I've been trying to figure out how much to charge for prints and this was a good way to think of it ✌
I think you are underselling your work. As you said, this is art and art's value is a "perceived value' - people will pay 4 figures easily for a unique ltd piece of art like yours.
I've struggled with the same thing with my photography. I've yet to sell prints. I'm curious about a few things about your approach? Why those particular sizes? Why you didn't look at selling them on metal prints / canvas, etc? Love your work and vlogs. Very inspiring.
It sure is one hell of a fine photograph! I would say my favorite of yours I've seen so far. Really liked the video! :)
+daneimp That's very kind, thank you.
Top video, thank you for taking your time to explain this process!
You should look into pricing guides for freelance web designers. Though I disagree with your logic on why you can't include the cost of doing the trip in the cost of the print. The simple fact is that while no one "asked" at the time, they're functionally asking for it when they purchase the print. Every person who buys the image is, from an economics perspective, asking for you to have created it. You could not have created that image without doing all of that stuff.
What do you do for margins? You should do a video about that as well. When you say these are 16x12" for example, does that include the margin? or will that disappear when its put into a 16x12 frame? I notice you also signed in the margin. That is also why I asked because some frames would make your signature half cut off. I'm curious to hear your thinking on that because I don't know what to do. I'm doing some prints in 11x14", and I give the image a 1/2" margin around the outside so that there is still a 1/4" margin showing in a standard 11x14 frame.
+SeanHodgins Typically, the bottom margin is a bit larger. So if you are doing 1/2" margins, you may want to think about making the bottom margin 3/4". This leaves room for a signature and helps the "weight" of the image so the frame doesn't seem overbearing.
SeanHodgins ^
Corbin Hubbard n
Hey there Thomas. Even as an artist I think that ALL OF YOUR COSTS MUST filter down into your end product some how, some way. So your Hotel costs, gas, airline tickets... ALL go into your product. You'd NEVER expect NIKON or Canon to say... that they're not going to put MANAGER travel costs into the end product... OF COURSE THEY ARE. YOU have a product... a commodity, bro!!! In the end, reality may stop you from GETTING the price that you want for each image but when ALL of the images are added up from each trip, AVERAGED OUT... they need to pay for ALL of your trips. The ONLY possible exception is if you are including family vacations. As I've noted in other comments, I'm a large-format printing tech and I print images for The Henry Ford Museum... You can BET that whatever they pay for the large 4ft by 8ft easel standees, they get that cost back in IMAX Theater ticket sales! Cheers, bro!
Catching this one late. Loved it.
Hi Thomas, I loved this image when I first saw it on your earlier videos. Excellent explanation of the printing / pricing process - I think you have been very fair with the pricing. Let us know how you get on. By the way you have inspired me to set off to Mam Tor at 02:00 this morning so that I can arrive in time (long drive) to try and capture a sunrise along the Great Ridge and valleys to either side. Thanks for your videos they are a great inspiration ...... my wife loved the image too so we have ordered an A3 print. Many thanks for giving us the opportunity to buy one of your prints.
If we subscribe to your vlog, can we be the first to know when you have a limited edition up for sale. I'd love to pic up one of your prints. This one was one of my favorite. I love the minimalist look to it.
Hey, yes of course. Before releasing any print for sale a TH-cam video will be released.
Thank you for the details you gave about the pricing :)
The photo looks amazing :)
Insightful and inspiring. Cheers
Great shot and the correct paper choice :) Greetings from Norway.
Don't sell yourself short. This is NOT a 70% margin. Margin is always done off the sales price, not the cost. You've got a profit of 63 pounds, over a price of 153. Thats 41% margin, not 70%.
You forgot to account for the 2nd markup of 30%.So the margin is calculated on 200, not 153.
That is a beautiful photograph and paper. I have been watching your videos for a few weeks. Great work!
How many of those did you sell may I ask?
The oldest and one of the first printers in Germany has just announced his bankruptcy.
After watching this video I went to his store to talk with him and saw that he just closed 2 weeks ago.
Really sad
Please let us know Thomas how you get on selling them, wish you luck
Hello Thomas, and other TH-camrs ... what I don't get is why anyone gives a thumbs DOWN. Your videos are educational, essentially not-for-profit, and seek to be edutainment. The business side, as you describe it here provides an insight that many of us I'm sure are unaware of as far as high quality printing is concerned. Rather than give a thumbs down, I'd much rather see 'their' take on the subject ... it's so easy to click a button ... it ain't so easy to actually do some work. Chris in Phoenix, AZ. (Actually from Leicester .. what a great week :)
+Chris Underhill Thanks for your support Chris :)
Have you sold prints through galleries? London, New York, Rome or Vienna? Would you believe the gallery just down the road? How about a video about how a photographer should develop a relationship with a gallery.
Hey Thomas, I feel like your print prizes are extremely cheap compared to what other Galleries charge. Photography Art Galleries like Yellow Korner charge for large prints in A1 size, of course including Alu-Dibond Print and Framing, easily 600-700 Euro
However, seriously your channel is amazing, stumbled upon it yesterday and am watching since, fantastic content, fantastic editing, fantastic photographs! I enjoy them a lot!
Can you provide a link for the paper please. Thanks.
+Craig Houdeshell www.photoprinting.digitalab.co.uk/about/giclee_fine_art_prints
You don't know how that paper makes the flaws of the image more acceptable?
That's easy; The texture of the paper is like adding noise, which just makes things blend better. This is true for both visuals and audio.
You can't compare calendars which are printed litho or digital to a large format inkjet (which use between 8-12 colours, depending on the printer). It basically comes down to quantity and finishing. It would be mental to suggest printing, trimming, wiro-bounding/stapling (aka saddle-stitch) etc a calendar on a inkjet printer. Litho or digital are used for producing large quantities of whatever it is you are printing. The downside is the quality is no where near as good as an inkjet printer.
Not charging enough in my opinion. Beautiful!!!
You're well within your rights to upload a sales pitch mate. You do enough legwork You need to receive something in return for the great work that You do. I've just watched this video in February 2017 else I'd be buying one just so I could show some appreciation. You should never do something You're that talented at and not be rewarded for it. All the best and keep the videos coming, good work.
Thomas you are under pricing your fine work.
This was really interesting. I have seen prints in shops for all sorts of prices, and very variable quality. i always wonder who buys them, and how many really get sold. Please do let us know how many you sell of this great image.
Keep up the vlogs
I like your formula :) I think it's perfectly reasonable, and an A1 of that shot is well worth Ł200. Fantastic image, anyone would be proud to have it on their wall. Congrats to those who didn't miss the 10-day window :)
Keep doing what your doing Thomas and you will be a famous photographer 🙂 love you videos on here and your photographs 🙂 gives me ambition and knowledge on my own journey 🙂👍
Have you ever visited in Finland or any plans to visit? There are awesome northern lights in Lapland! And lakes etc.. :)
Hi Thomas, really enjoyed this video, as usual very honest. Trying to price your work is a quagmire I have found it impossible. So it was great to see someone else do it and have the same difficulty. Hope the print sell well for you - all the best.
That is a superb image. If I had the cash (student here) I would order it right know.
Glad you sold so many prints but I see that business is not exactly your strong point. Some times it is to WHO you sell your work. I live in London and well, I see crap being sold at extremely high prices in the expensive galleries. Having watched some of your other videos I found them interesting and I will say thanks for that. But for this image, I do not like it myself but not everybody has the same tastes. And yes, I do like your honesty in your photography videos so I will watch more...
Hi Thomas,
Make sure that you do a follow up post to report on your success or otherwise. I would be really interested too in where you advertise etc and what the final number of sales were in this experiment.
Keep up the great work!
Just bought one. I've been watching photography channels on TH-cam for years and I think your videos and photos are outstanding. Love how the story behind the print is on TH-cam.
Interesting. I wrestled with all the same pricing questions that you have articulated and agree - there is no consistency out there but your cost+ and value-based assumptions seems reasonable and very similar to what I came up with.
Great idea doing this video, a brief talk about the proses and pricing!! I would love to see your editing proses next! Keep up the great work and excellent videos!!
Damn, too much money to buy it.
Amazing video Thomas.
Apologies for dragging up an old video but this is interesting.
I want to print my images for my own house and for family gifts.
Any tips for finding a good printing shop?
How do I start to ask questions as to what I want to achieve?
You are not a famous photographer? Are you aware that Flickr has on its main page your green light up tent? That says a lot!
There! Thank you! Everytime I saw that main page I always thought "where did I see that photograph before?"! Finally the mistery is solved! :D
Print cost, margins, and % increases shouldn't come into it at all, this is artwork and should be valued purely on how much you think it's worth.
A large photo and a small photo are a similar amount of work and shouldn't be that different in price, I just believe that some photos should only be printed in a particular size, not allowing the consumer to make that creative decision.
I agree. As long as the price isn't too crazy.
Not sure if it's already been said (I couldn't get through all the comments), but as you go more commercial it's worth being precise on terminology so you don't end up missing out. You talk about margins, but you're actually describing markup. Quite different and an expensive mistake if you were ever in a negotiation. e.g. £90+70% markup = £153. The margin in this price is £63/£90=41%. To get a margin based price from a cost calculate cost divided by 1-margin i.e. £90/(1-0.7)=£300. Which is a 233% markup.
Not sure how this will help others who are thinking about selling their work... unless, like you, they have a successful TH-cam channel with almost 92,000 subscribers... which is probably the only reason you were able to sell 53 prints in 10 days. Not knocking it because TH-cam and photography are a perfect match for marketing your work -- assuming you have the subscribers to pull it off. And building a successful TH-cam channel is no easy task. Some folks have a knack for it... some don't. You, quite obviously, have the knack. BTW, I applaud you on the clever way you incorporated a sales pitch into a, what, pseudo-teaching video? ;)
Well done! Love it!
+John Morris Thank you.
Wow, very useful for budding photographer. Just picked up your book as a small way to stay thanks. Look forward to digging in to it.
Excellent video. I hope by now you have a better formula for pricing prints. If it were me, I would split the cost of the journey and my time across the expected print run...like this: as a senior project manager, my company hire me out at £900/day - that would be at least a fair rate for your skill, so a 3 day trip tops out at £2700 - if you limit a print run to 100 copies., that is only £27 per print. Then you have say a flight from Edinburgh to Tromso, £240 and 3 nights hotel £360, Then add up meals, transport, sundries maybe £450 thats roughly £1k - so, only a tenner per print on a 100 run. You said the cost to you for an A1 print is around £70? So, you’re looking at £110 cost per print to get paid as a professional in industry...I think i would sell them at £150 each, so your £200 is a nice earner.
How do you prepare the files themselves? This video came just as I'm being asked to exhibit some of my photos, I need to figure out where to get prints and how to set up the files (What kind of export settings; DPI, colour space, sharpening etc.)
Last time I got prints done it was on someone else's dime and they were from SnappySnaps, they were ok I guess, some of the colours were a bit off in certain areas. I was expecting worse.
+Sid B I sharpen the image in Lightroom and export as a 16bitt Tiff file, which gives a marginally higher quality print. 300DPI SRGB. Tbh the printers do all of the magic when they send to print.
+Thomas Heaton What exposure comp. do you add in the Lightroom Print function? It's been a bit trial and error so far for me, so wondered what you did to make them 'print ready'?
So weird, I'm rewatching this video because I've got some prints up for sale that I need to price, and it just so happens to be uploaded exactly a year ago today.
You are doing your margin calculations wrong. You calculated GM as profit divided by cost to get your 70%. The correct way is profit dived by selling price or 63/153. Your gross margin is 41%. Good video though!
Like all art, it seems to me that pricing is really a totally subjective subject. My favorite example is a photographer I met as a teenager who took the first photo of Jackie Kennedy falling off a horse when she was First Lady of the US. LIFE magazine offered him $50,000 1960 dollars if the shot was even a vague image!
Loss or damage? Would it not be a case of the courier/insurance paying the customer, and they order another one? Surely that's the point of insurance.
I'm probably not understanding it properly....did you mean if YOU damage it?
Oh I'm thick 😄
Thing is, your demographic as well.
Customers in Bensham might not buy a print, customers in Hampstead, might buy four.
Dunno, but as an amateur photographer, who has a little seed of a dream, I wish you all the best of good fortune.
I think your thought process is very reasonable. :)
Thomas, I like your videos for many reasons and I have been lurking in the dark for some time. 100% upsale is not enough. Any retail store prices 3 to 4 times the cost of the product. I understand that if you don't make a living straight out of selling the prints, 100% feels like a lot. But consider this. Besides the costs, you also need to pay taxes, first on the sale and then on the income. You can easily knock down 50% of the "profit" just on that. So... is it worth working and putting all the effort for what's left? I don't think so.Because of all the reasons you gave on the video, and because of the fact that there is only one of you (although not every one would like to hang a "Thomas" on their living room and because you don't depend on it to put food on your table, you should price it accordingly. I personally prefer to sell one print at 500 that 5 prints at 100. If you price it in between, you fall in a large group of people pricing similarly. Go big, separate yourself from the rest not just because of what you do but by valuing what you do.My 2 cents... (oh... wait... my 1 pound!) ;)Cheers and good luck!
Useful, informative video.
My brother is a digital artist and sells signed limited print's in a similar way to you and earns a good living from doing so. As with many artists (and to me, photography is art; but using a different medium) prints are sold in limited "runs". Why would you limit your prints by setting a 10 day "window"? This doesn't make sense. Wouldn't it be better to limit your print runs to say, between 100 - 500 copies, since this gives you a better chance of sales from the same print for months to come?
My Opinion it's called the "scarcity principle" and is part of basic marketing. If you give the potential buyer unlimited time, there is no sense of urgency and most will not buy. Limiting the run might work but you'll have to create the sense of urgency differently, e.g. "Only 5 left". Lastely, from what Thomas wrote, he was expecting 10 sales. If he had doubled that to make sure, he would have still only made less than half the sales he ended up making.
Hello Thomas. I heard about you on a previous PetaPixel podcast, having found Peta... by accident and started watch and listening to their various daily links. They mentioned your "Selling Photos Online", but found this one first.
I am about to watch Selling Prints and then look for selling photos online. Thanks for -all- your postings.
You have to laugh at the 'opinions' shared that provide the whole 'what you should do' or 'this is how you should do it' arguments, based on opinions and what so many others do - a little like the rule of thirds really - not so much a rule, but a guideline, good in some circumstances and not others, but hey, that's just my opinion....
Great image Thomas, nice way of explaining your pricing and putting a value to it and the idea of a limited time limited edition sale has to add value to it - sounds like a great plan and I hope you get a few sales through in these last few days.
+Inspire an Image Photography Thank you. I expected to get a lot of feedback about what I should and shouldn't do, most of which can be constructive, some of which is nonsense.
i see now :
"Red Hut | Norway’ is printed on 310gsm German Etching paper and is available in 2 sizes: A1 & A3. Each print will have the title, a print number and it will be signed."
Love the insight. Very well thought out. Thanks for sharing!
Personally I think "limited edition" prints are completely at odds with the medium of photography.