How to Niche Down as a Designer

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Should I niche down as a designer? 😍
We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this video, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he LOVES.
In this video, Giuseppe and Hayley discuss:
✅ How to decide on a niche
✅ The importance of understanding your niche’s community
✅ How to find clients in your niche
✅ Why you should focus on awareness rather than leads
✅ When it’s the right time to niche
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Episode 101 - Giuseppe Forestieri | motionhatch.com/101
Motion Aptitude | motionaptitude.com
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[@MotionHatch]

Will you be thinking about niching down after watching this video? Let us know below! 👇🏻

[@MotionHatch]

Do you have any questions about niching down as a designer? Let us know in the comments below!
While you're here why not listen to our top tips on becoming a freelancer: th-cam.com/video/FHs_SnHydW0/w-d-xo.html

[@wotntarnation3012]

The podcast is finally back 🙌

[@MotionHatch]

It is! Have you listened to it yet?

[@mrk0per]

ty

[@adamzen3905]

Still building my portfolio but I'll keep this in mind when the time comes. Thank you for sharing this.

[@MotionHatch]

Thanks Adam for your comment! Let me know what other video topics you would find useful? Have you checked out our portfolio video? th-cam.com/video/pLAmIhcBpKI/w-d-xo.html&t

[@MCKIBILLO]

Lot's of good nuggets in this one.

[@MotionHatch]

Thanks Josh! Anything stand out in particular for you?

[@stvmccrthy]

This is really helpful! I've been thinking for a long time that I want to niche down my clients towards more charity, third sector, educational etc rather than commercial. I'll definitely be trying a few of these tips out.

[@MotionHatch]

That's great! So pleased to hear they have helped you. What is it that makes you want to work with these sectors?

[@stvmccrthy]

@@MotionHatch Mostly that I want to feel that my work is contributing to good causes, that I'm putting my skills to use with things that I feel make the world a better place, rather than to make more profits for big businesses. I guess it's about putting my own ethics I to my work where I can.