ive done both and noticed that when you have a niche, people dont follow you for you. you think they're loyal followers, but they're not. they'll click unfollow the second you post something that isn't your exact niche. when you post whatever you want is when people will grow attached to you and watch all your stuff whatever you post
She is awesome! She really gets it. What she is saying you never know what content/ topics will be the next hit on your channel!! So why lock yourself down to a specific niche that may not make it!. It's best to get your feet wet and go for it! Be messy in the beginning for the practice. Remember practice makes perfect and be open minded 🥰
My coaches have told me for years to niche down *'the riches are in the niches'* .. if anything it's held me back *so* much! I came to realise that I was my target audience, so now I just create content that I'd like to consume :) *Great video as per Erin!* Thank you for sharing *xx*
I am finally realizing that creating content that I'd like to watch as an audience is the way to go. It helps gather like minded people as subscribers and grow a community that's supportive and engaging. It also helps to keep it so healthy for the mindset and keeps you motivated as well.
I have 10K on my main channel account. I don’t enjoy watching diy videos and I’m losing interest in MAKING DIY videos. When I post a video NON diy it gets so so low views compared to a diy. 😭🥺
If you’re doing TH-cam, you most definitely don’t have to niche. Even a lot of TH-camrs that do, they’ll do the same thing for 1-2 years and do the next thing for 1-2 years. TH-cam videos get a lot of engagement based on what EVERYONE wants to see not just your subs. Now with a Instagram business page and websites, it should be niched down. If you want to do multiple things think about constructing multiple pages. For instance: you want to sell all kind of candles. Have a page that sells ALL of your ideas. Then one that is Faith based and one that is funky/unique. Each IG page can target THAT particular customer.
What of twitter like I want to write about fashion business and lifestyle but what’s stopping me is that Everyone is making it seem I need to have only one niche that’s stopping me from starting
I agree! My niche was natural hair because I was always told the best way to be successful on YT is to have a niche. But after a couple of years that niche actually wasn’t beneficial for me creating consistent content because there’s no way I can wash my hair 3 times a week. So over the last few months I’ve been trying to dig myself out of that niche hole and incorporate my other interests such as makeup, fragrance and skincare. It can be discouraging because those videos don’t get as many views as my natural hair content because that’s what my channel was built on. But it’s a way for me to build a new audience that are interested in my other interests and allows me to create more content. So I’ll keep pushing to grow those views for makeup, fragrance and skincare. Because one thing I’ve learned about content creating, if you’re not doing the things you love you won’t continue to create. I always want YT to be fun and something I enjoy and not feel like just another job 😉
Thank you for this. I’ve stalled making content and giving it my all because of the whole “pick a niche” thing. It almost makes me not want to create because creating should feel free and I just felt boxed in
Niching down would crush my creative soul. When you create anything it has your signature and aesthetic because that's how you approach things. We all have certain preference's that consciously and unconsciously go into everything that we create.
Thank you I love this ! I'm a doctor and I felt like my content has to be only health but I love other things other than health, I also realized I want my socials to be an escape. I'm so much more than a doctor.
I’ve literally felt like this for years! Holding out on even trying in the first place because I could never decide on just one thing or category. I’m just now setting the intention to figure out how to go about expressing my creativity without limits. I was just on the phone talking to a friend about this exact thing, opened up TH-cam and this is the first video that popped up. Needed to hear this 🙏🏽
This! It’s been so discouraging to me to pick a ‘niche’ that I just post videos/shorts about nothing hoping I’ll figure it out. My brain doesn’t do just ONE thing. Good Luck! I’ll def come check your channel out :)
If YOU are your niche, then no need to niche down. But if people want the INFO that you provide, then you need to niche down. For MOST people, the niche is what draws people initially.
This title made me stop what I was doing and listen. I am more than just travel tips, or Y, or Z!! This content is so good, and delivered so clearly. Subscribed
Omg, thank you so much for this!! My ADHD takes me all over the place, (I’ve tried to fight it for years) but this perspective makes me so much more comfortable to simply create the content that I genuinely enjoy!
Same! I tend to obsess about a topic for a while and kind of burn myself out on it and then want nothing to do with it for awhile. I've hesitated to start a channel bc of this fact. This video has given me so much hope!
I can think of at least two different content creators that I follow who make a range of videos. One is Frugal Fit Mom who does budget meal challenge videos, regular cooking videos, and health and fitness stuff. Then there's an even more eccentric creator, Atomic Shrimp, who has done some really creative budget meal challenges, foraging videos, videos about exotic and strange canned foods, and videos about little inventions and experiments he likes to do as a hobby. I'm subscribed with notifications to both even though I only watch the budget challenge stuff for both. You could say that both have several different niches on one channel. But when they make a video, it clearly fits into one of their niches (and is clearly labeled for its niche, so I can tell immediately if it's one I want to watch or not), and they make a playlist that has all of their similar videos in it so you can run through their catalog of just the content you like. I think it can work just fine with you having several different niches that you create content for, just keep it well-labeled and organized so people can go in and grab what they want, like a convenience store.
Just started and I would say go ahead and post ur first video once u have done that just keep going n don’t listen to negativity… gonna subscribe to you so u can be encouraged 😁
I wish I brainstormed a little more before I started my channel. I just dove right on in and started uploading content and now trying to figure out how to grow. You will do great girl! Good luck.
Speaking of “feeling seen”, you are literally the ONLY person that has made me feel like that. I want to start a channel and/or a blog but my roadblocks have been everyone telling me to “niche down”, so thank you, thank you, thank you! You just offered me so much reassurance. Priceless input from someone who clearly just gets it! I will definitely be signing up for your course and be very much looking forward to it. I wish there was a way that I could buy you a coffee or something as a tip - you deserve it!
This was so necessary to hear! Ive had my youtube channell for 8 years and have always felt stuck with trying to find a niche to grow my channel. But in reality didnt want to get stuck in a specific type of video category either. I have always been very multi dimensional and have been trying to come up with a better plan to share and educate on those things.THANK YOU!
This has BLOWN. MY. MIND. I always heard "niche down" and knew what that meant, but as you said, I have always felt too restricted. I've also seen/read a lot about personas but no one ever explained how this REALLY can come into play when it comes to my niche, and how it actually helps me EXPAND my niche, without stepping too far out of it. Oh my goodness, thank you SO MUCH!
That's why I've been so hesitant to niche because of "running out" of ideas. There are highly successful channels that don't niche as much! Thanks for this video
You're amazing! I was definitely JUST talking about not niching down! So glad someone made a video about it -- I do target persona profiles with my branding clients and they always find it so helpful!! Great content + thanks for sharing!
Thank you so much Erin. Since I stumbled on your channel my idea about content generation changed. My biggest struggle with my channel is deciding on what type of content to creat because we have been told that on TH-cam niching is paramount. But hearing you now makes me really excited to go vast with my content ideas.
I’m a small TH-camr and I decided not too niche down. I want to offer a variety of content to my audience and from there I will get feedback from my audience and create content that my audience likes to consume. I loved the video. Thanks 🙏
I literally was just thinking about this topic the other day. People make you feel bad for not “inching down.” It has stopped me from doing some of the things that I really want to do. Thanks for this!
THANK YOU SO MUCH!!! This was definitely the clarity that I needed and will help me so much going forward! I was under the impression that I needed to niche and then find a specific target audience together and it just felt too restrictive. By only focusing on the target audience I feel less of a burden on selecting topics and also less stressed on being too restricted. I appreciate you taking the time to make this video as it hopefully impacts my channel for the better going forward. Take care!
Omg thank you for this. Trying to find a “niche “ has held me back quite a bit cause I have so many different videos that I want to create but I felt locked in to trying to find just one thing and because I couldn’t choose I’ve just been dragging my feet. I just want to make content that I want to see and build my channel with like minded people.
Your video on starting a channel in 2022 is literally the reason I’ve decided to not be focused on one or two niche areas as a new TH-camr. I struggled with the idea of that even after announcing it, so when I saw your video I felt so much relief. Why limit ourselves right?! Thank you for sharing!
"The whole goal of creation is to impact." LOVE IT. I'm applying this thought to whatever I create from now on. Thanks for producing such quality content!
This was so helpful to me! I go back and forth between home decor, shop with me and motherhood content... it is so hard to stick to one. Thanks for creating this. Love your content.
Thank you for your insight in this video! So helpful. I’ve been struggling with finding a specific niche but now creating a target audience persona is helping me not only further define my niche but also think more about the needs of the audience that I need to consider.
I was amongst those who requested this video! Target Audience Persona (TAP) makes so much more sense to me, than “niching” down super specifically. I thought of this before and glad that you touched on it. I will save this video to refer to later on. Great video👏🏿
Finally someone that says I don’t have to niche down, down, down feels good. I’m actually over 50 but I have subscribed to your channel b/c I really enjoyed your content.
She is awesome! She really gets it. What she is saying you never know what content/ topics will be the next hit on your channel!! So why lock yourself down to a specific niche that may not make it!. It's best to get your feet wet and go for it! Be messy in the beginning for the practice. Remember practice makes perfect 🥰
Love that you always think outside the box and go against the narrative when necessary especially when it has worked for you. Sometimes hearing the same things about growing on TH-cam (and it’s not working) it’s can be a lil confusing and frustrating. I love variety so this is helpful. Thanks Erin! ❤️🙏🏾
Hi Erin just wanted to let you know that at 3 different times I tried to order your Calendar Book and would have paid $60 dollars for it but each time I left a note to be placed on the waiting list for the next order and still never received the opportunity to buy one. Since then I went into Digital Planning and will never look back. Just wanted to let you know that because of the situation not being to buy your book it has opened up a whole new world for me in digital planning and not wasting paper. I thank you for the experience and many prayers for your business to continue to grow.
Thank you for your support, Miniece! I’m so glad you’ve found what works for you. The waitlist was on my website for months and everyone who was on the waitlist were first to be notified via email. Not sure where the disconnect happened but they’ve been in stock for the past 5 months. Regardless, I’m so glad you’ve found an effective method and I wish you continued success. Xo Erin.
Feel like I've been sitting on the sidelines waiting on someone to tell me I don't HAVE to be so niche down. Much love for saying everything we needed to hear 💚🙌🏾
I don’t know if you’ll ever see this but I have literally been sitting here BINGING your videos for the past few hours and now subscribed, lol. I feel like I have learned so much especially as someone who wants to brand myself and essentially make myself a business. I want to learn more and you have been so helpful! This is something I’ve wanted to do since I was child before it was even popular! You’re an inspiration to another Young blank woman who is also an aspiring entrepreneur. I want to start my channel now after watching you so THANK YOU! ❤️❤️❤️❤️
As a professional dancer,fashionista, and a girl who loves to rant this definitely helped me lol currently experiencing a burnout from trying to niche down. Being a small creator ain’t for the weak!!
Girl you said my name Alicia and I said wait Erin is talking to me. I am in the process of changing my target audience of my channel. I think I 'm just gonna go for it. I already have 13k subs but I think I left for a while and lost the attention of many so this would be a good time to change things up.
I have always stressed about a niche. I don't want to be "stuck" covering one topic. I seen a video from Garvee he said f*** a niche. YOU ARE THE NICHE!" I felt that! Keep going yall. 💪🏾💪🏾
This video is actually so helpful. I never thought to make a whole profile for the type of person I’m trying to reach. Just simply said “people like myself” expecting for other ppl to just know what that meant. thank you for this!!!
I needed to hear this. I have interests that are kinda different than most TH-camrs and wanna incorporate that into my content without feeling like I need to push my likes to the side in order to fit into one niche
This video was so helpful! I have been having trouble also and I have a lot of ideas. Just don't don't know how to go about changing to different things for youtube. Thank you so much for this video!
Wow... thank you SO much for this! First of all, just discovered you through Grow With Video Live! Great talk today! But this video... THIS video! Thank you! I am a multi-passionate. This is who I am. It's a way of life for me. I've done multiple niche businesses throughout my life and usually burn out HARD after about a year or so. My persistence (and stubbornness) will push me to stay with that niche for longer until I despise it. I started a podcast a few years back (and now TH-cam Channel!!) :D that is intended to bring more of a diversity of topics to the show. Sure, there's a target audience - people who are multi-passionate and also like nerdy and geeky things. We don't JUST talk nerd stuff, but it's part of it, along with other things we feel need to be shared and discussed. Everyone has told me I would fail and that it couldn't succeed. All of the advice was that I should talk about ONE topic, beat the dead horse, and be miserable. I decided not to take that advice. It's been a hard road, I haven't blown up or reached massive success, but I have discovered there are a LOT of multi-passionates out there looking for shows/content/channels that talk about a variety of things. That's been so cool and affirming. Your video (and all of the wonderful comments I read) also prove that there's a community of people looking for a variety of content, as well as wanting to create a variety of content. The tough thing now is - HOW do we multi-passionates grow our channels? How do we get noticed and still utilize the algorithm?
I don't think niching and building a target audience are mutually exclusive, both are necessary and can coexist. Also, I think there is a distinct difference between whether you are talking about building a TH-cam channel versus starting a business. With a TH-cam channel yeah have at it and explore your TAP's many different interests and passions but starting a business really needs to have more focus and skill. When I started my YT channel I followed Roberto Blake's make 100 crappy videos challenge and posted different videos from business educational sit down videos to day in the life vlogs to travel vlogs to tap into what I wanted to create, plus my audience responded to. But when I started my business it was based on my unique skills, talent, and education, who would most benefit from those skills, and how I could best serve those people.
@@j.flaner8506 I am aware TH-cam is a business as well but the approach is still different from a business providing products or services, especially when it comes to niching the way it was explained.
Thanks for this!! This is exactly what I plan to talk about on my channel this year! Sharing that it’s okay to not just talk about one thing/topic! I’m so tired of being told to be boxed in. It can be sooo intimidating and crippling! 😭
@@AmyChaos It’s easy for me. But I’m struggling converting my subscribers because alit of them just want hair tutorials. I’m going to keep doing what I’m doing and they will fall off and other will find me. I know it’s a process
@@damasterstylist As mainly someone who watches on TH-cam, I really like when creators start doing other things. It’s cool to know like hey this person is a human & versatile doesn’t just do XYZ all the time. Especially w/hair stylists, makeup artists, anything creative. You guys usually have some awesome stuff. I’ll have to check out your page :)
I’m a stay at home mom, I have a small baking business, I love fashion, traveling with my family, going to restaurants with my husband, idk if I should include all of that when I make my channel. I also don’t know if I should turn my personal I.G into my blog page or create a new one because honestly my family and friends and associates follow me at the moment and they may like what I’m doing but may not “like” it because I’m stepping out and doing something other than just posting pics.
Do you have a page for your baking business? If not, create one. As far as changing your person IG to a blogging page or creating a new one, it depends. But based on what you wrote, it sounds like you want to share lifestyle content-your interests, traveling, food, so it sounds like you’d have a personal brand. So I’d say use your current page. I had the same question and still do I guess I’m answering for the both of us in this response (I’m great with answering questions, I need to work on ‘taking my own advice’ -that’s my podcast name btw lol). Years ago, I created a separate page for like “TH-cam content influencing” and didn’t really see the need to use it and later I transformed it to my podcast page (it needs a refresh lol). Anyway, the content you’re creating is your life, so archive the current photos you don’t want on your page (if any) and start to transform your page into the content you want -one post at a time. If they love you, they’ll support you. For those who don’t, you didn’t need them around anyway. Take it from me, don’t allow those thoughts to stand in your way because time will go on whether you take action or not, so why not be proud of the steps you’ve taken 6 months from now instead of thinking “what if” or “I should’ve”?! I pray this helps 🙏🏿💕
Yes! Target audience persona is an awesome concept! You've done such an excellent job explaining it too! Thank you so much! I really needed this info so I can build my business and social media!
Way to break this ish down!!! Seriously!!! Thank you!!! U literally answered my questions!! From a mom of 2 autistic boys, fashionista, wife, horror movie buff, spiritual badass! I’m all over the place 😂😂😂 thank you for braking this down🥰🥰🥰🥰
Wow! This is me and wife! Our daughter is autistic, I’m a professional airbrush artist, we met in the movie industry, she definitely a badass! 😁 and I’m all over the damn place!! lol I paint all sorts of sh… I mean, stuff.. and I’ve struggling to decide on one niche 🤦🏽♂️. So, I’m narrowing it down to maybe a few…lol Good luck!! 👊🏽💥😎
I love your channel! Everything is so clear and straight to the point! Amazing job at breaking things down! This helped me so much because having a niche made me feel too restricted, so I haven’t started! I’m super nervous, but I can’t wait to start my channel!
I started my TH-cam channel in November...I'm struggling far as subscribers and views but I'm not giving up..Your video has truly inspired me..I won't give up😊❤💪🏾
This is amazing. It makes so much sense. Creating content around the idea of my TAP. I love the fact that I know what my TAP’s life and mind is like so I I can go back to that reference when I’m brainstorming. Thank you so much 🙏🏽
I’m a 41 yr old corporate woman watching your video trying to work on my you tube channel. I’m your alter-customer 😂. You’re speaking to me! Thanks for your video.
Halfway through the video and I’m shook because this video was right on time. Starting out i DID NOT want to niche but i felt like that was the only way for me to grow. I had so many ideas on just adulting as a whole. Thank you sooooo much for this. Thank you God for confirmation 🥲
I'm not 25, or black, or a woman but I found all of this very helpful. The persona shift really helps as I've recently dropped my old niche on my channel to a new one and it's been daunting trying to figure out what I want to make. I'm already losing subscribers but I realize it's necessary to progress my channel in the future as I was already burnt out from the old niche (personality psychology). Thanks!
Thank you so much for your videos, especially this one. I wanted to create my own TH-cam channel for a while now but whenever I asked myself about which niche I want settle in to, I immediately felt unmotivated and frustrated because I couldn't really imagine myself talking only about one niche over and over, it feels like I have to tame my personality :-D Being aware now, that niching down is neither the only right way nor the most effective way, makes me feel like a burden has been lifted from me. Thank you for your content :)
Thank you so much for talking about this subject! I can't tell you how much I was stressing over niching down for future content. Seriously...this video helped a lot! xo
I have been trying to get out of the Natural Hair niche for quite some time and I’ve been so discouraged by the constant advice to niche down, and overall my channel has suffered since I started experimenting with other content. I’m definitely gonna try these tips and see how it works out for me. Thank you! P.S I’ve been a viewer since before you hit 10k and you always come through with the helpful content! So happy to see your growth, you deserve it all!❤️
Hey! Natural hair is such a hard niche. I started off that way but didn’t even do 15 videos on it. But definitely keep trying! I found your channel 5 years ago from your natural hair videos❤️❤️🥰 if you don’t enjoy it, you won’t feel like creating it.
I needed to see this. As a non niche creator I found my growth has been very stagnant. 🥴 I thought about just focusing on one niche but it’s just not that enjoyable.
This is where I am stuck at. Because I am on a weight loss journey but I LOVE to clean and organize. But I’m also a working mom. I want to share every part of my life. That’s my problem. Lol!
Thank you so much for this. I just started my TH-cam and haven’t been posting because of trying to avoid being everywhere and sticking to a niche. So now I will just produce until I get an audience 💕
this was really helpful - I hadnt looked at the target audience through this lens before and have struggled with 'niching down'. This should hopefully give me a good way forward!
Finally, someone who agrees with me!❤😂 Erin is speaking to how I’ve felt for 3 years! There’s a time and place for “true niching” so, thanks Erin for sharing your thoughts on this very topic! I will finally target people like me and my interests and similar vision and goals! There’s likely thousands who have same/similar thoughts, ideas, goals, vision, and dreams!❤😊 You guys have value to share so let’s do this!
I finally get the whole target audience thing now! Well, I mean I have an idea how to proceed. I’ve been wondering how in the WORLD to figure that out! This is the best laid out explanation I’ve heard, the most understandable. Thanks!
Let me ask you a question that I've been confused about as to whether or not it matters: My target audience is 35 to 45 year old females that like to create/craft custom art on stainless steel tumblers; mostly for a side hustle and possibly a full business, especially for the stay at home moms that fit that description. My question is, I ,obviously, don't come anywhere close to fitting the description of my target audience and therefore they may not resonate with me. Most content creators I see are the majority same as their target - Do you think this matters or has any negative effects?
Hey Erin, this video was so super helpful. Your explanation was way more 'human' than any marketing readings and it made it easy to understand. Thanks so much!
This was so helpful! I was trying to figure out how to niche down for my podcast Extra Ordinary Black Girl and I was STRUGGLING! Now I’m going to work on my TAP and create content in that manner going forward. Thank you so much!
This is a very good video which really hit home. I've also been hearing about niches for ever. Although it may make sense on the surface, it's just that, the surface. I have checked out many TH-cam channels that are very niche specific and have been around for a year of more. if you look at many of their current videos they are essentially a rehash of their older videos, I did not want to end up in the same rutt. Trying to be niche specific has been one of the main stumbling blocks for me trying to set my channel up. This video has really helped me go with my original idea which was incredibly close to what is described in this video. Thank You.
Thank you so much for this!! I’m starting to expand my channel a lot more and I’m so happy that niching is becoming a thing of the past because I hate being boxed in!! The target audience persona is such a great strategy that I never heard, all of these strategies are so helpful and explained in a way I never heard before. You’re amazing & thank you!!
The age is where it gets funny. I make knitwear as a product and young girls are buying it…But teach fibre craft to older folks… so the product and content aren’t matching up… what do I do? This is the best video I’ve ever seen on this.
thank you for all of your tips Erin! I really want to start a channel and it's exciting but scary for me😭 one thing I really get stressed over is a lack of ideas... knowing I don't NEED a niche helps a lot but I still struggle coming up with good ideas... but this video helped put a few things in perspective :)
This was very helpful! As I feel the same exact way, I have so many different interests and niching down seems like I’d be forgetting about all my other hobbies. Thank you for taking the time to break this down, it definitely helped put things in perspective for me 🤍
ive done both and noticed that when you have a niche, people dont follow you for you. you think they're loyal followers, but they're not. they'll click unfollow the second you post something that isn't your exact niche. when you post whatever you want is when people will grow attached to you and watch all your stuff whatever you post
Interesting 🤔
I mean, do you still do it? (Niching down)
Interesting, I don't need to watch the video anymore. I got what I want from you
And yet the Algo won’t work well for you if you have misc content. That’s the whole point.
this is very true, and i think its alot more powerful when they like u for you. they will follow u everywhere
This is definitely the first time I’ve ever seen someone say to stop niching down. I gotta hear this!!!
Me too , this topic stressed me out lol
She is awesome! She really gets it. What she is saying you never know what content/ topics will be the next hit on your channel!! So why lock yourself down to a specific niche that may not make it!. It's best to get your feet wet and go for it! Be messy in the beginning for the practice. Remember practice makes perfect and be open minded 🥰
@@jayanarodriguez4963 she was so point, I needed to hear this today!
@@EricaJay928 definitely
Right! I was about to start a whole new channel!!!
My coaches have told me for years to niche down *'the riches are in the niches'* .. if anything it's held me back *so* much!
I came to realise that I was my target audience, so now I just create content that I'd like to consume :)
*Great video as per Erin!* Thank you for sharing *xx*
This 👆🏾 I’m a creator, period. I just like doing, making, and sharing what makes me happy.
Yes! That’s it for sure. Create what you would want!
I LOVE THIS EXPLANATION!
@@thismomof5 absolutely! That's what us creators do best :) x
@@jaieatsplants 100% xx
I am finally realizing that creating content that I'd like to watch as an audience is the way to go. It helps gather like minded people as subscribers and grow a community that's supportive and engaging. It also helps to keep it so healthy for the mindset and keeps you motivated as well.
YESS!
I totally agree I watch tons of different content on a variety of issues
I have 10K on my main channel account. I don’t enjoy watching diy videos and I’m losing interest in MAKING DIY videos. When I post a video NON diy it gets so so low views compared to a diy. 😭🥺
Yes ❤
Amen
If you’re doing TH-cam, you most definitely don’t have to niche. Even a lot of TH-camrs that do, they’ll do the same thing for 1-2 years and do the next thing for 1-2 years. TH-cam videos get a lot of engagement based on what EVERYONE wants to see not just your subs. Now with a Instagram business page and websites, it should be niched down. If you want to do multiple things think about constructing multiple pages. For instance: you want to sell all kind of candles. Have a page that sells ALL of your ideas. Then one that is Faith based and one that is funky/unique. Each IG page can target THAT particular customer.
Totally agree, there definitely should be a different approach whether you are starting a TH-cam or business.
I agree
I agree
Great advice
What of twitter like I want to write about fashion business and lifestyle but what’s stopping me is that Everyone is making it seem I need to have only one niche that’s stopping me from starting
I agree! My niche was natural hair because I was always told the best way to be successful on YT is to have a niche. But after a couple of years that niche actually wasn’t beneficial for me creating consistent content because there’s no way I can wash my hair 3 times a week. So over the last few months I’ve been trying to dig myself out of that niche hole and incorporate my other interests such as makeup, fragrance and skincare. It can be discouraging because those videos don’t get as many views as my natural hair content because that’s what my channel was built on. But it’s a way for me to build a new audience that are interested in my other interests and allows me to create more content. So I’ll keep pushing to grow those views for makeup, fragrance and skincare. Because one thing I’ve learned about content creating, if you’re not doing the things you love you won’t continue to create. I always want YT to be fun and something I enjoy and not feel like just another job 😉
TYSM for the Comments. Much
appreciated
Feel free to Text 📩 I have something
profitable for You....!!💫💗
Thank you for this. I’ve stalled making content and giving it my all because of the whole “pick a niche” thing. It almost makes me not want to create because creating should feel free and I just felt boxed in
I agree!!!!
It’s so difficult to create when you’re feeling boxed in 😖
Facts!!
Same
🎯🎯🎯🎯
Niching down would crush my creative soul. When you create anything it has your signature and aesthetic because that's how you approach things. We all have certain preference's that consciously and unconsciously go into everything that we create.
Just found this video 2024 and with the TH-cam pushing for new creators Niche down I feel isn’t necessary here. Thanks for the confirmation.❤
Thank you I love this ! I'm a doctor and I felt like my content has to be only health but I love other things other than health, I also realized I want my socials to be an escape. I'm so much more than a doctor.
Same
I’m reading this after 2 years & I’m happy to read that it’s not necessary to niche
I completely agree. If you're doing youtube as a passion long term, I think avoiding niching down is better. The channel can change as you change!
So glad TH-camrs are normalizing not having only one niche, thanks for this video !
Yeah, I'm too versatile to Niche Erin. I'm with you on this one.
It’s still gonna be targeting your audience, but in a more wholistic way! Xo
I’ve literally felt like this for years! Holding out on even trying in the first place because I could never decide on just one thing or category. I’m just now setting the intention to figure out how to go about expressing my creativity without limits. I was just on the phone talking to a friend about this exact thing, opened up TH-cam and this is the first video that popped up. Needed to hear this 🙏🏽
This! It’s been so discouraging to me to pick a ‘niche’ that I just post videos/shorts about nothing hoping I’ll figure it out. My brain doesn’t do just ONE thing. Good Luck! I’ll def come check your channel out :)
@@AmyChaos right! I appreciate that love and I’ll do the same!
This was helpful, we're not speaking to niches, we're speaking to and trying to reach real people
If YOU are your niche, then no need to niche down. But if people want the INFO that you provide, then you need to niche down. For MOST people, the niche is what draws people initially.
This title made me stop what I was doing and listen. I am more than just travel tips, or Y, or Z!! This content is so good, and delivered so clearly. Subscribed
aka I'm feeling seen because you took my persona into account with the content you create lol
Omg, thank you so much for this!! My ADHD takes me all over the place, (I’ve tried to fight it for years) but this perspective makes me so much more comfortable to simply create the content that I genuinely enjoy!
Same! I tend to obsess about a topic for a while and kind of burn myself out on it and then want nothing to do with it for awhile. I've hesitated to start a channel bc of this fact. This video has given me so much hope!
Me three!!!😂
We are in the same boat!
Same experience😅
I can think of at least two different content creators that I follow who make a range of videos. One is Frugal Fit Mom who does budget meal challenge videos, regular cooking videos, and health and fitness stuff. Then there's an even more eccentric creator, Atomic Shrimp, who has done some really creative budget meal challenges, foraging videos, videos about exotic and strange canned foods, and videos about little inventions and experiments he likes to do as a hobby.
I'm subscribed with notifications to both even though I only watch the budget challenge stuff for both.
You could say that both have several different niches on one channel. But when they make a video, it clearly fits into one of their niches (and is clearly labeled for its niche, so I can tell immediately if it's one I want to watch or not), and they make a playlist that has all of their similar videos in it so you can run through their catalog of just the content you like.
I think it can work just fine with you having several different niches that you create content for, just keep it well-labeled and organized so people can go in and grab what they want, like a convenience store.
This is exactly what I been saying and thinking all along !! Thank you for saying this
I am preparing with starting my yt channel and I’ve been brainstorming what kind of content I want to share. This video came right on time!
Just started and I would say go ahead and post ur first video once u have done that just keep going n don’t listen to negativity… gonna subscribe to you so u can be encouraged 😁
@@u4mizzle1 awww thank you ❤️ this definitely made my day
@@u4mizzle1 I subscribed to you too😘
@@MelissaKimm thanks gurl… now I’m just gonna wait on ur first upload… you got this🤗
I wish I brainstormed a little more before I started my channel. I just dove right on in and started uploading content and now trying to figure out how to grow. You will do great girl! Good luck.
Speaking of “feeling seen”, you are literally the ONLY person that has made me feel like that. I want to start a channel and/or a blog but my roadblocks have been everyone telling me to “niche down”, so thank you, thank you, thank you! You just offered me so much reassurance.
Priceless input from someone who clearly just gets it! I will definitely be signing up for your course and be very much looking forward to it.
I wish there was a way that I could buy you a coffee or something as a tip - you deserve it!
This was so necessary to hear! Ive had my youtube channell for 8 years and have always felt stuck with trying to find a niche to grow my channel. But in reality didnt want to get stuck in a specific type of video category either. I have always been very multi dimensional and have been trying to come up with a better plan to share and educate on those things.THANK YOU!
This has BLOWN. MY. MIND. I always heard "niche down" and knew what that meant, but as you said, I have always felt too restricted. I've also seen/read a lot about personas but no one ever explained how this REALLY can come into play when it comes to my niche, and how it actually helps me EXPAND my niche, without stepping too far out of it. Oh my goodness, thank you SO MUCH!
That's why I've been so hesitant to niche because of "running out" of ideas. There are highly successful channels that don't niche as much! Thanks for this video
You're amazing! I was definitely JUST talking about not niching down! So glad someone made a video about it -- I do target persona profiles with my branding clients and they always find it so helpful!! Great content + thanks for sharing!
Thank you so much Erin. Since I stumbled on your channel my idea about content generation changed. My biggest struggle with my channel is deciding on what type of content to creat because we have been told that on TH-cam niching is paramount. But hearing you now makes me really excited to go vast with my content ideas.
I’m a small TH-camr and I decided not too niche down. I want to offer a variety of content to my audience and from there I will get feedback from my audience and create content that my audience likes to consume. I loved the video. Thanks 🙏
i love how clear you are with your info - no fluff, just clear actionable gold!
This is the first for sure. I totally respect and value what Erin says, it’s exactly what I’ve been thinking.
This was soo freeing and helped release my anxiety around Niching because it just doesn't fit my persona!!
I literally was just thinking about this topic the other day. People make you feel bad for not “inching down.” It has stopped me from doing some of the things that I really want to do. Thanks for this!
THANK YOU SO MUCH!!! This was definitely the clarity that I needed and will help me so much going forward! I was under the impression that I needed to niche and then find a specific target audience together and it just felt too restrictive. By only focusing on the target audience I feel less of a burden on selecting topics and also less stressed on being too restricted. I appreciate you taking the time to make this video as it hopefully impacts my channel for the better going forward. Take care!
Omg thank you for this. Trying to find a “niche “ has held me back quite a bit cause I have so many different videos that I want to create but I felt locked in to trying to find just one thing and because I couldn’t choose I’ve just been dragging my feet. I just want to make content that I want to see and build my channel with like minded people.
Your video on starting a channel in 2022 is literally the reason I’ve decided to not be focused on one or two niche areas as a new TH-camr. I struggled with the idea of that even after announcing it, so when I saw your video I felt so much relief. Why limit ourselves right?! Thank you for sharing!
"The whole goal of creation is to impact." LOVE IT. I'm applying this thought to whatever I create from now on. Thanks for producing such quality content!
Thank you for watching Emily! I'm so glad it was helpful for you! xx
Thank you so much for this! It has given me a sense of direction in the way I want to go regarding self-care. Thank you so much!
You're so welcome Sheveta! I'm excited for you! xx
I used to reject TAP but the way you explained it actually is what I want. Erin, you really helped me!! Thank you!
This was so helpful to me! I go back and forth between home decor, shop with me and motherhood content... it is so hard to stick to one. Thanks for creating this. Love your content.
I’ve never heard of TAP. thank you for shedding light on this. I will def apply
honestly i never understood the concept of niching.. I have different interests. NICHING was never an option for me. thank you for the amazing video
Thank you for your insight in this video! So helpful. I’ve been struggling with finding a specific niche but now creating a target audience persona is helping me not only further define my niche but also think more about the needs of the audience that I need to consider.
I was amongst those who requested this video! Target Audience Persona (TAP) makes so much more sense to me, than “niching” down super specifically. I thought of this before and glad that you touched on it. I will save this video to refer to later on. Great video👏🏿
Yes Erin, exactly what I needed. I will be putting my TAP together. I feel so relief that I don’t have to niche down
Yes, such a relief!
Finally someone that says I don’t have to niche down, down, down feels good. I’m actually over 50 but I have subscribed to your channel b/c I really enjoyed your content.
She is awesome! She really gets it. What she is saying you never know what content/ topics will be the next hit on your channel!! So why lock yourself down to a specific niche that may not make it!. It's best to get your feet wet and go for it! Be messy in the beginning for the practice. Remember practice makes perfect 🥰
Love that you always think outside the box and go against the narrative when necessary especially when it has worked for you. Sometimes hearing the same things about growing on TH-cam (and it’s not working) it’s can be a lil confusing and frustrating. I love variety so this is helpful.
Thanks Erin! ❤️🙏🏾
Hi Erin just wanted to let you know that at 3 different times I tried to order your Calendar Book and would have paid $60 dollars for it but each time I left a note to be placed on the waiting list for the next order and still never received the opportunity to buy one. Since then I went into Digital Planning and will never look back. Just wanted to let you know that because of the situation not being to buy your book it has opened up a whole new world for me in digital planning and not wasting paper. I thank you for the experience and many prayers for your business to continue to grow.
Thank you for your support, Miniece! I’m so glad you’ve found what works for you. The waitlist was on my website for months and everyone who was on the waitlist were first to be notified via email. Not sure where the disconnect happened but they’ve been in stock for the past 5 months. Regardless, I’m so glad you’ve found an effective method and I wish you continued success. Xo Erin.
Feel like I've been sitting on the sidelines waiting on someone to tell me I don't HAVE to be so niche down. Much love for saying everything we needed to hear 💚🙌🏾
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Hey boo
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Thank you! I am trying to start a channel and I just can decide what niche to pick so I'll do a little bit of everything 😄
I don’t know if you’ll ever see this but I have literally been sitting here BINGING your videos for the past few hours and now subscribed, lol. I feel like I have learned so much especially as someone who wants to brand myself and essentially make myself a business. I want to learn more and you have been so helpful! This is something I’ve wanted to do since I was child before it was even popular! You’re an inspiration to another Young blank woman who is also an aspiring entrepreneur. I want to start my channel now after watching you so THANK YOU! ❤️❤️❤️❤️
As a professional dancer,fashionista, and a girl who loves to rant this definitely helped me lol currently experiencing a burnout from trying to niche down. Being a small creator ain’t for the weak!!
Girl you said my name Alicia and I said wait Erin is talking to me. I am in the process of changing my target audience of my channel. I think I 'm just gonna go for it. I already have 13k subs but I think I left for a while and lost the attention of many so this would be a good time to change things up.
I have always stressed about a niche. I don't want to be "stuck" covering one topic. I seen a video from Garvee he said f*** a niche. YOU ARE THE NICHE!" I felt that! Keep going yall. 💪🏾💪🏾
This video is actually so helpful. I never thought to make a whole profile for the type of person I’m trying to reach. Just simply said “people like myself” expecting for other ppl to just know what that meant. thank you for this!!!
I needed to hear this. I have interests that are kinda different than most TH-camrs and wanna incorporate that into my content without feeling like I need to push my likes to the side in order to fit into one niche
This video was so helpful! I have been having trouble also and I have a lot of ideas. Just don't don't know how to go about changing to different things for youtube. Thank you so much for this video!
OMG this video has been so helpful for me! I'm starting out as a virtual assistant and niching has been so hard! I love this strategy! Thank you!
Thank you so much for watching! I'm glad it was helpful! xx
Wow... thank you SO much for this! First of all, just discovered you through Grow With Video Live! Great talk today! But this video... THIS video! Thank you! I am a multi-passionate. This is who I am. It's a way of life for me. I've done multiple niche businesses throughout my life and usually burn out HARD after about a year or so. My persistence (and stubbornness) will push me to stay with that niche for longer until I despise it. I started a podcast a few years back (and now TH-cam Channel!!) :D that is intended to bring more of a diversity of topics to the show. Sure, there's a target audience - people who are multi-passionate and also like nerdy and geeky things. We don't JUST talk nerd stuff, but it's part of it, along with other things we feel need to be shared and discussed. Everyone has told me I would fail and that it couldn't succeed. All of the advice was that I should talk about ONE topic, beat the dead horse, and be miserable. I decided not to take that advice. It's been a hard road, I haven't blown up or reached massive success, but I have discovered there are a LOT of multi-passionates out there looking for shows/content/channels that talk about a variety of things. That's been so cool and affirming. Your video (and all of the wonderful comments I read) also prove that there's a community of people looking for a variety of content, as well as wanting to create a variety of content. The tough thing now is - HOW do we multi-passionates grow our channels? How do we get noticed and still utilize the algorithm?
OMGGGG!! this is exactly what i needed!! i have so much knowledge and didnt know how to go about it
Number 4 had me going crazy for a while, rewinded about ten times 😭 lol! Amazing value! thank you!
I don't think niching and building a target audience are mutually exclusive, both are necessary and can coexist. Also, I think there is a distinct difference between whether you are talking about building a TH-cam channel versus starting a business. With a TH-cam channel yeah have at it and explore your TAP's many different interests and passions but starting a business really needs to have more focus and skill.
When I started my YT channel I followed Roberto Blake's make 100 crappy videos challenge and posted different videos from business educational sit down videos to day in the life vlogs to travel vlogs to tap into what I wanted to create, plus my audience responded to. But when I started my business it was based on my unique skills, talent, and education, who would most benefit from those skills, and how I could best serve those people.
Here's the thing though, TH-cam is a business for millions of youtubers.
@@j.flaner8506 I am aware TH-cam is a business as well but the approach is still different from a business providing products or services, especially when it comes to niching the way it was explained.
Thanks for this!! This is exactly what I plan to talk about on my channel this year! Sharing that it’s okay to not just talk about one thing/topic! I’m so tired of being told to be boxed in. It can be sooo intimidating and crippling! 😭
I did only hair on here for yeeears. I wish I would have started out doing more. 😩
@@damasterstylist right!!
@@damasterstylist is it hard to change or expand once you’ve done one niche for so long?
@@AmyChaos It’s easy for me. But I’m struggling converting my subscribers because alit of them just want hair tutorials. I’m going to keep doing what I’m doing and they will fall off and other will find me. I know it’s a process
@@damasterstylist As mainly someone who watches on TH-cam, I really like when creators start doing other things. It’s cool to know like hey this person is a human & versatile doesn’t just do XYZ all the time. Especially w/hair stylists, makeup artists, anything creative. You guys usually have some awesome stuff. I’ll have to check out your page :)
I’m a stay at home mom, I have a small baking business, I love fashion, traveling with my family, going to restaurants with my husband, idk if I should include all of that when I make my channel. I also don’t know if I should turn my personal I.G into my blog page or create a new one because honestly my family and friends and associates follow me at the moment and they may like what I’m doing but may not “like” it because I’m stepping out and doing something other than just posting pics.
Do you have a page for your baking business? If not, create one. As far as changing your person IG to a blogging page or creating a new one, it depends. But based on what you wrote, it sounds like you want to share lifestyle content-your interests, traveling, food, so it sounds like you’d have a personal brand. So I’d say use your current page. I had the same question and still do I guess I’m answering for the both of us in this response (I’m great with answering questions, I need to work on ‘taking my own advice’ -that’s my podcast name btw lol). Years ago, I created a separate page for like “TH-cam content influencing” and didn’t really see the need to use it and later I transformed it to my podcast page (it needs a refresh lol). Anyway, the content you’re creating is your life, so archive the current photos you don’t want on your page (if any) and start to transform your page into the content you want -one post at a time. If they love you, they’ll support you. For those who don’t, you didn’t need them around anyway. Take it from me, don’t allow those thoughts to stand in your way because time will go on whether you take action or not, so why not be proud of the steps you’ve taken 6 months from now instead of thinking “what if” or “I should’ve”?! I pray this helps 🙏🏿💕
@@NicoleAllwood Thank you so much for the advice and encouraging words, I appreciate it. Best wishes to you. I’ll check out your podcast 💕
Yes! Target audience persona is an awesome concept! You've done such an excellent job explaining it too! Thank you so much! I really needed this info so I can build my business and social media!
I definitely agree with you. I don't want to get bored.
Way to break this ish down!!! Seriously!!! Thank you!!! U literally answered my questions!! From a mom of 2 autistic boys, fashionista, wife, horror movie buff, spiritual badass! I’m all over the place 😂😂😂 thank you for braking this down🥰🥰🥰🥰
Wow! This is me and wife! Our daughter is autistic, I’m a professional airbrush artist, we met in the movie industry, she definitely a badass! 😁 and I’m all over the damn place!! lol I paint all sorts of sh… I mean, stuff.. and I’ve struggling to decide on one niche 🤦🏽♂️. So, I’m narrowing it down to maybe a few…lol
Good luck!! 👊🏽💥😎
Omg...I LITERALLY just prayed to come across a video like this! Thank you!
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Feel free to Text 📩 I have something
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I love your channel! Everything is so clear and straight to the point! Amazing job at breaking things down! This helped me so much because having a niche made me feel too restricted, so I haven’t started! I’m super nervous, but I can’t wait to start my channel!
I started my TH-cam channel in November...I'm struggling far as subscribers and views but I'm not giving up..Your video has truly inspired me..I won't give up😊❤💪🏾
This is amazing. It makes so much sense. Creating content around the idea of my TAP. I love the fact that I know what my TAP’s life and mind is like so I I can go back to that reference when I’m brainstorming. Thank you so much 🙏🏽
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This is your best video in my eyes. You’re so succinct and the timing is immaculate.
I’m a 41 yr old corporate woman watching your video trying to work on my you tube channel. I’m your alter-customer 😂. You’re speaking to me! Thanks for your video.
Halfway through the video and I’m shook because this video was right on time. Starting out i DID NOT want to niche but i felt like that was the only way for me to grow. I had so many ideas on just adulting as a whole. Thank you sooooo much for this. Thank you God for confirmation 🥲
I'm not 25, or black, or a woman but I found all of this very helpful. The persona shift really helps as I've recently dropped my old niche on my channel to a new one and it's been daunting trying to figure out what I want to make. I'm already losing subscribers but I realize it's necessary to progress my channel in the future as I was already burnt out from the old niche (personality psychology). Thanks!
Thank you so much for your videos, especially this one. I wanted to create my own TH-cam channel for a while now but whenever I asked myself about which niche I want settle in to, I immediately felt unmotivated and frustrated because I couldn't really imagine myself talking only about one niche over and over, it feels like I have to tame my personality :-D Being aware now, that niching down is neither the only right way nor the most effective way, makes me feel like a burden has been lifted from me.
Thank you for your content :)
You have to niche. I was trying to do everything and was not getting the customers. When I pivoted and Niched, I know don’t lack for customers.
In the video, I said niching still works. I’m glad you’ve found what works for you! Xx
Thank you so much for talking about this subject! I can't tell you how much I was stressing over niching down for future content. Seriously...this video helped a lot! xo
I have been trying to get out of the Natural Hair niche for quite some time and I’ve been so discouraged by the constant advice to niche down, and overall my channel has suffered since I started experimenting with other content. I’m definitely gonna try these tips and see how it works out for me. Thank you!
P.S I’ve been a viewer since before you hit 10k and you always come through with the helpful content! So happy to see your growth, you deserve it all!❤️
TYSM for the Comments. Much
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Feel free to Text 📩 I have something
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Hey! Natural hair is such a hard niche. I started off that way but didn’t even do 15 videos on it. But definitely keep trying! I found your channel 5 years ago from your natural hair videos❤️❤️🥰 if you don’t enjoy it, you won’t feel like creating it.
I needed to see this. As a non niche creator I found my growth has been very stagnant. 🥴 I thought about just focusing on one niche but it’s just not that enjoyable.
This is where I am stuck at. Because I am on a weight loss journey but I LOVE to clean and organize. But I’m also a working mom. I want to share every part of my life. That’s my problem. Lol!
Stares at Atomic Habits and Becoming on my bookshelf. 👀😅 I love the idea of a target audience persona.
Thank you so much for this. I just started my TH-cam and haven’t been posting because of trying to avoid being everywhere and sticking to a niche. So now I will just produce until I get an audience 💕
the fact that the target audience persona you read out is literally me word for word xD
this was really helpful - I hadnt looked at the target audience through this lens before and have struggled with 'niching down'. This should hopefully give me a good way forward!
Finally, someone who agrees with me!❤😂 Erin is speaking to how I’ve felt for 3 years! There’s a time and place for “true niching” so, thanks Erin for sharing your thoughts on this very topic! I will finally target people like me and my interests and similar vision and goals! There’s likely thousands who have same/similar thoughts, ideas, goals, vision, and dreams!❤😊 You guys have value to share so let’s do this!
I'm a 30 year old white man from Italy, but I loved this video! Great content Erin, bravo! 👏👏👏
omg! finally someone made a video on my specific problem...thank you so much
Girl I clicked so fast. This is Literally me. 😩
I don’t think it fully popped up on my phone 😂
SAMEEEEE! 🤣🤣 watching now!
Same here but on my main channel. This one ive neiched down
Lol girl me too!
Yay!! I hope it’s helpful!
I finally get the whole target audience thing now! Well, I mean I have an idea how to proceed. I’ve been wondering how in the WORLD to figure that out! This is the best laid out explanation I’ve heard, the most understandable. Thanks!
Honestly, this is the best advice given on TH-cam.
Let me ask you a question that I've been confused about as to whether or not it matters: My target audience is 35 to 45 year old females that like to create/craft custom art on stainless steel tumblers; mostly for a side hustle and possibly a full business, especially for the stay at home moms that fit that description. My question is, I ,obviously, don't come anywhere close to fitting the description of my target audience and therefore they may not resonate with me. Most content creators I see are the majority same as their target - Do you think this matters or has any negative effects?
Just started Yt and don’t want to give up too soon… dis video just gave me hope…. Thanks gurl!
Hey Erin, this video was so super helpful. Your explanation was way more 'human' than any marketing readings and it made it easy to understand. Thanks so much!
This was so helpful! I was trying to figure out how to niche down for my podcast Extra Ordinary Black Girl and I was STRUGGLING! Now I’m going to work on my TAP and create content in that manner going forward. Thank you so much!
This segment has helped me so much. I'm just starting my channel and I plan on totally using this as a guide.
Thank you 🙏
This is a very good video which really hit home. I've also been hearing about niches for ever. Although it may make sense on the surface, it's just that, the surface.
I have checked out many TH-cam channels that are very niche specific and have been around for a year of more. if you look at many of their current videos they are essentially a rehash of their older videos, I did not want to end up in the same rutt.
Trying to be niche specific has been one of the main stumbling blocks for me trying to set my channel up. This video has really helped me go with my original idea which was incredibly close to what is described in this video. Thank You.
Thank you so much for this!! I’m starting to expand my channel a lot more and I’m so happy that niching is becoming a thing of the past because I hate being boxed in!! The target audience persona is such a great strategy that I never heard, all of these strategies are so helpful and explained in a way I never heard before. You’re amazing & thank you!!
The age is where it gets funny. I make knitwear as a product and young girls are buying it…But teach fibre craft to older folks… so the product and content aren’t matching up… what do I do?
This is the best video I’ve ever seen on this.
thank you for all of your tips Erin! I really want to start a channel and it's exciting but scary for me😭 one thing I really get stressed over is a lack of ideas... knowing I don't NEED a niche helps a lot but I still struggle coming up with good ideas... but this video helped put a few things in perspective :)
Just start and you will realize that content are all around you. It happens to all of us. But I finally took a leap of faith #newyoutuber2022 😀
@@tinashemashao thank you sm! I really want to start soon and that's been a big worry but fingers crossed I'll figure things out as I go💜
th-cam.com/video/BD1tbEUlSTs/w-d-xo.html
Y’all got this
This was very helpful! As I feel the same exact way, I have so many different interests and niching down seems like I’d be forgetting about all my other hobbies. Thank you for taking the time to break this down, it definitely helped put things in perspective for me 🤍