Exactly How Twitch Ads REALLY Work (How Much Streamers Make from Ads)
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- เผยแพร่เมื่อ 28 ส.ค. 2024
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/ devinnash - Over 70 videos, more than 30 hours of content
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Twitch has updated its ad revenue and how much Twitch pays streamers. How much money streamers make from ads is an important metric to understand. In a recent blog post, Twitch said it was changing creator revenue from ads to a 55% split for affiliates and partner broadcasters. But is it actually 55%? How much money do streamers makes off of ads? This video explores and explains this topic.
We also cover how much small streamers make on Twitch and how Twitch ads work. We explain exactly how the Twitch ad system worked before and how it worked now. Hopefully no one will have any questions on how Twitch ads work after this video!
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23:45 I try and watch every video you put out. They are very informational and I enjoy watching them. I personally will never be a streamer or ytuber or anything of the sorts but seeing this "behind the scenes" stuff helps me understand what my favorite streamer persons have to deal with to make a living
Ex-twitch staff and decently successful streamer and TH-camr reporting in. Just got to the “leave a comment” callout and this is all very on point so far. Great video as always Devin, ty for breaking this down🙏
So if i get this straight. Twitch's plan by switching from a flat rate to a percentage rate, is it allows them to sell more ads. Which means as a user, they are going to show more ads.
While continuing to pretend that Twitch Turbo doesn't exist and refuse to market it, unlike TH-cam with Premium, yes.
I appreciate this video a lot, ads always felt like they screwed over content creators but it's nice to know just HOW badly it affects them.
Hey, Devon! Still here at the special 23:00 deep dive shout out ;) Thanks for all your amazing work on YT and for all the perks I get as a Patron of yours. As a restreamer, I am watching this wondering: will the ad-splits ever matter to me on Twitch? Are they ever going to allow non-exclusivity? Probably not, and now I'm watching this video more out of curiosity on whether or not Twitch will be around in 5 years to see the "Grand Plan" realized, haha :D
23 minutes 45 seconds HandsUp
Thank you for explaining Twitch's Ad Revenue plan! As a new content creator, it's hard to understand what to do. Thank you for creating helpful and informative videos c: 23:45
Made it! As a new streamer, I have been appreciating your analysis on the space! Been working my way through most of your backlog
Always enjoy your long deep dive videos Devin & always watch to the end. Twitch Turbo is well worth it IMO as the long ad breaks are especially intrusive during live content. And pre-rolls really dissuade you from checking out new streams.
Thank you for your insight always Devin. We appreciate you
Getting adds in the middle of this video is chef's kiss XD
Also 23 mins in for the great plan. :)
Made it to 23 and going until the end. Always love your analysis/insights.
Thanks a lot for this video! Helped me greatly on writing a report about Twitch for an assignment, when there aren't many scholarly articles on recent events regarding Twitch. Hearing word from someone who works closely in this space was pivotal to me forming necessary arguments needed for my report. Thanks again!
I use ads as a health check reminder to take a stretch break every hour. My chat are usually very understanding and know they can come back after the ad if they don't wanna watch
I lost it at 38:16 “the alien explaining the internet to 900 year old vampires” 😂😂
Succinct as always Devin! I really do enjoy your content, it's fascinating the entire industry as a whole.
That being said, I moved back to pre-roll ads because at one point, Twitch recommended and then decided it knew better and moved it to the recommended with no input from me, the creator, at all, to running 1:30 of ad time every 13 minutes.
My viewership was inr eal time going 10-15 -> 4 -> 10-15 -> 4, and every time the ad break was done and I was at 4, it would SLOWLY climb back up to that 10-15. Nah, I'll just run the pre-rolls, have 'em watch once, and call it good.
Can we take a moment to appreciate how Devin fr just made a 40 mins long video in one sitting with no cuts?
23:45 Nice MizKif thumbnail btw ;D
I'm always here at the 23 mins mark...! I was almost looking daily at when you would post your next vids...It's been like 2 months! 🤯🤣
The only ads I run on my channel are preroll ads because they’re necessary if scheduled ads are turned off. I’d rather someone sit through one ad and have an ad free experience for the duration of my stream than make a few extra bucks.
Thanks for putting this video together! As a full time streamer and content creator I really appreciate knowing the metrics of my profession.
as a smaller partnered streamer thats sort of growing(?) i really appreciate this video breaking everything down.
Just fyi, I’d be between small & medium with 650 avg viewers. I got offered $850 for 82 hours this month, so that’s more than your estimate
Finally had time to listen, made it to 23:45 so far. Loving the content as always. Going to resub to the patreon when I can!
awesome video devin, great to see you back! I would love to see a breakdown about tiktok live and its benefits and such. they just released a live studio for creators and are expanding insanely fast into the live market.
great content i appreciate these videos
I found this to be a VERY informative video thank you for breaking this down for us!
I enjoyed that 900 y/o vampires from Transylvania joke a little too much 🤣
Also I'd be interested in a video on how much info Tiktok gathers from you and how. Their algorithms are kind of a mystery to me.
Great video as always, I watch these while I work and end up getting to the end of them before I know it
Saturday morning video. Welcome back Devin!
24:00 Lets get it, you do good work
23, still here, love a little dash of the Nash keep up the good content
23 minutes deep! Very insightful thank u Devin!
Always making it to the secret callout. I look forward to your future videos!
23:45, really good info so far, love the content
still watching at 23 minutes, you're awesome!
23:45 yea i now realize it was the right decision to disable all the ads i could since i only get 1-5 concurrent viewers. im a very small streamer.
23:45 really good stuff. ALSO: I had no idea tiktok was so invasive.
i just discovered your channel and its really dope. so i have a question if small streamers used view bots would that produce a higher revenue?
watched it all through. thanks for your talk.
The Guru is back! 👏😎😎
23 min, still here. Still on Patreon. Appreciate you.
Thanks to you 23:50 ♥ nice analysis!
23 minute Andy. I got here. Enjoying it fo sho
sooooooo helpfullll, thanks alot for this video, litrally the only one who actually gave me any useful information❤❤❤❤
23:00 I always watch your video in full, but in 2x speed. Its very interesting as someone who wants to try to get into the business and probably fail
Reached the secret call-out. Appreciate the informative videos.
So pretty much what I am taking away from this is. Don't rely on AD revenue to make your money. Build your brand. Make deals outside of twitch to make money. SOUNDS GOOD!
23:45. so glad we can see the notepad this time 😅😅
IM HERE DEVIN I GOT TO 23 MINUTES MARK. I AM ACTUALLY ENJOYING THE VIDEO WHILKE EATING SOME MAC DONALADS. THANKS FOR THE CONTENT.
so helpful!
23:45 I'm here and all the way, as always. Thank you so much for your work and content.
im here - love the work
Still here and enjoy it as always :)
I almost didnt click this video bc the thumbnail made it look like mizkifs clickbait spin wheel videos.
23:45 must be a sign -- Very informative! Thanks!
So basically Twitch is screwing the streamers yet again.. P.S. I never got an incentive from Twitch for this ad revenew change. It just suggested that I run more ads to get 55% more ad revenue without giving me a scale of what I might make.
it said on the agreements page that it is location independent when it comes to payout... that would include serving i believe in the adds industry... very unique to that industry... they got a good provider it seems...
23:45 I find your videos super fascinating! I hope one day I can create good informative content like you do.
This should have so much more views.
Excited to see how the next few years will play out.
I made the deep analysis checkpoint!
Shoutout to the Windows 11 Notepad!!! Did you know you can spin the settings wheel on it?
If someone can't take 23 min out of there day to learn....they don't truly want success. Keep up the content 👌
got to 23:00 mark 🔥 and this is the content I was looking for coming from a streamer
Still here, even after 23:45 and I’m loving it!
devin nash what kind of milk do you buy? do you buy milk? 0% fat? 2% fat?
"Tzeentch-level plan" really resonated with me. Fantastic.
I dont get the ad system at all. I am affiliate since August and stream 4h 5 days a week and the unique viewercount fluctuates between 12-50. The thing is that days with lesser viewercount and lesser watched ad time get way more payout than days with high numbers. Even 68% of viewers from germany does nothing good.
We here one year later
Do the pre-roll ads count as revenue towards your channel, or just the ads you run manually?
Commenting for the algo to give my boy dev the boost
I am listening to your deep analysis! xD
I dove into streaming feet first, no clue about what I was getting into, and its been a really interesting journey. I haven't exactly "cracked the code of success" haha, but your vids are packed full of useful info and have been really helpful. For better or worse, I just want the straight dope on what I'm really dealing with so I can like, ya know, live in reality and stuff. This is industry is hazy at best. Your insights are much appreciated, thanks!
It's been reported recently that Twitch posted a notification that they will no longer be doing premium contracts anymore. 🤷♂ so there is that.
Always here at the callout Devin. Love it.
23:45. I Am here! I'm a zero view streamer learning to get better and understand stand the system.
Another major asterisk to the 55% revenue split is this caveat… even without taking an incentive you MUST pre-schedule at least 3 mins of ads an hour to get the new 55%.
From Twitch:
“Starting in August, just set Ads Manager to three minutes (or more) per hour. That’s it, that’s the end of the list. Do that? BAM. You’re qualified and you get a 55% ad revenue split on your payouts.”
23:45
why do I get the feeling that some of those undisclosed fees are going to be used to pay out the bonuses. after all thats an expense of running twitch.
he's back
Regarding the grand plan, it sounds like Amazon want to run personalised ads across Twitch, Prime Video and Music like their competitors. It would be interesting to know the percentage of viewers on Twitch who are Prime members to see if this is feasible, as the only way I can see Amazon collecting enough data on demographics is through Prime accounts and their purchase / viewing history.
I'm here brother
23:51 Still here, of course!
Got to 23:00 -- great content as always, Devin!
23:45 here’s your engagement sir
It’s soooo true! I use to watch Twitch all day at work, with ads ALL THE TIME I got so sick of it! I don’t remember the last time I watched twitch. TH-cam runs 8 hours plus a day. Deep in at 23 mins!
we be here
still here
Someone correct me if I'm wrong. 23 minutes in and I'm suspicious that Twitch is misrepresenting their server costs, pocketing Ad revenues, and giving smaller creators the shaft to increase their profit margins. I know they pay a fraction for hosting their servers, since Amazon owns the servers they use. With these worse contracts, it seems like streamers, especially smaller ones, are getting exploited.
20% of ads come from bing because generally most big corporatesuse edge as their default browser and edge uses bing by default. Most desk jockeys have no idea how to change the default search
23:45, still here
7:55 I thought most people were just taking a net value and multiplying the gains to determine their true value. This makes an assumption that the fees/ad "charges" are % and not a flat fee.
11:25 Probably will be mentioned, but it was inferred you are giving up the ability to run your own ad timings and switch to an automated system.
21:00 that graph seems dodgy, unless they have a way to grab everyone's revenue information (which I figured would be private) even those who never receive a minimum twitch payout. Also "Excludes users who didn't make any revenue" but the graph does start at $1
Personal opinion on ads, I love ads... I hate the ads in which twitch personalities make an appearance, they are so bland, so uninspiring, and most are literally them in their studio with zero effort and are 100% zero interest in actually checking the product out. Other than that, decent video.
Here for the callout 🙋🏽♂️
23:45 Pog im here
I hope none partnered and none affiliate streamers still don't have ads on their streams.
Always love the secret call out... 23:45
23.45 and still here
23:45 in, I'm still here dad
yes im still here
I average 50-100 viewers and 1st month offer was $300+, 2nd $75, 3rd $450+
deep analysis shoutout