I cannot unhear the soft wind noise in the background, I think you got a game client open lmao - love the video tho, glad to see you back! ALSO, 14:11 callout.
One of my favorite TH-cam channels, thanks Devin 🙏 as a small TH-camr I’d love a similar calculator for video sponsorships! (60/90s ads or full dedicated videos)
That authenticity metric has always been something that has been stuck with me and made me think about some of the content creators I watch (or watched). To me its an especially deceptive metric because when someone takes an inauthentic sponsorship that I watch I don't instantly think " oh they're a huge sellout scumbag " , I always try to find a way to justify it by thinking "oh well, they're just trying to make their dough since streaming can be a fleeting career and its a smart choice to start storing acorns". While the former is similar to that of a dye bomb going off from the sponsorship heist on their audience, the latter is simply a stain on their shirt. Regardless of either interpretation, it really makes it feel like the creator is pulling the rip cord and preparing for an exit after they do it. It moves the spotlight off of their identity as "the genuine streamer personality" towards the unpleasant meta conversation of the streamer/viewer relationship and their taking advantage (for profit) absent the enjoyment of both people. That rip cord pull really makes me feel the transience of whatever view I have of the creator, and in a lot of cases I cannot really explain *why* seeing as how many creators pull it and continue to do well their channels. That being said, some viewers clearly don't see it that way. The best example for my watch history is kripparian, where after he settled down he started becoming a lot more chill about his content, and for a lack of better words "stopped trying". I was fine with that for the most part, but once he started with the blatant money grab sponsorships (im looking at you anything running through mobile) I couldn't watch anymore. Kripp still retained thousands of viewers playing a dead game regardless of this. While he definitely hindered his growth unnecessarily doing this (and likely had attrition viewers leave over time), authenticity doesn't appear to be the be-all-end-all, but is likely massively exclusionary for many viewers. This is not to mention the damage it can do to a lot of creators brains and sterilize whatever interest and enjoyment they got from streaming - turning it into a cost benefit analysis with a strong knock on effect to the way they stream. Building on that, it seems much easier on the conscience for the creator to reduce the content they make down to a "9-5 profit acquisition" model as opposed to holding yourself accountable, caring about the viewer, and the primary factor of someone appearing authentic, being honest. If you somehow read this essay of me trying to orient my thoughts on the topic, thanks for the videos devin! Your authenticity is the polar opposite of the sponsorship rat race (ironically from someone who does it as a job at NOVO lmfao) and accentuates the value to be gained from authentic creators.
I wish more people thought that much as a viewer as you do. Though sometimes creating content while doing a 9-5 sounds bad, it allows people NOT to take every sponsorship opportunity.
14:11 call-out. Not sure if you’ll get into later into the video but I’d be interested to know about agency competition and how streamers decided who to chose
oh my, Devin came back from training in the Mountains~! I actually really needed this right now as I was learning about it, your knowledge literally came from the Heavens~ I usually don't write the call-outs in the comments, but I'll do you one special today~! 14:11
Awesome, this helps me a lot since I own an ISP and have been doing small twitch sponsorship for streamers in my Country/State. My request is to remove the auto ticked 'Calls to Action' tick box from the calculator. For my use case we only care about 'On-Screen Rotation Timer', 'Info Section', and 'Chatbot Rotation Timer' at the moment.
So I am affiliate on twitch and also have a youtube channel. I do range about 5 to 8 viewers on twitch and really don't know how to transfer my youtube viewer to twitch. Now I had some sponsorship for mobile games for youtube and they were successful but for twitch not so much because the view count is lower. What would be the best way to get my youtube viewer to check on the twitch channel?
Thanks for another great look behind the curtain of how ads work. Although, I have had to pause the video multiple times to see if the wind noise was this video. I think it's Tarkov? Or maybe the focus extension you use. Mildly distracting, I would've assumed if this was my first video, you didn't know how to manage audio and clicked off (not trying to be mean! But it's honestly what I would've done).
How do the economics on this make any amount of sense? a 10k viewer stream has no chance of being worth 20k dollars per hour, that means every hour, every single viewer, is spending 2$ on that one product. If a streamer has say just 3 sponsors thats 6$ an hour, more than a twitch sub, and you pay that once a month, not once per hour. Theres no way this is profitable for those brands, even if you assume all those 10k viewers have 10 friends that they can word of mouth reliably get additional sales from. The viewers are not that invested in the sponsors economically for generate ROI. This seems inherently unsustainable. Even for small numbers this doesnt track or make sense, averaging 50 viewers and getting paid 100$ already doesnt, let alone a thousand.
U must be new to this. A lot of streamers and TH-camr get those typa deals. EA was paying around that type of money to streamers to play Battlefront 2042 when it came out and a lot of ppl played it. It’s an investment if anything
@@Anonymous-rc7kq its not an investment if the dollars spent dont turn into positive return on investment of profits on the other end. I'm aware streamers get these deals, but its a bubble based on very generous napkin math that it is unsustainable and not worth it for the companies
Of 10,000 viewers, maybe 5-10% buy the game, so 500-1000 viewers x 80 money equals 40,000-80,000 money immediately, then there are in-game sales on top of that, so among the 500-1000 viewers there are maybe another 30-60 “whales” who sink another 250 money each into the game, so another 7,500 to 15,000 money on top! These are just very amateurish estimates, maybe it's even more in reality...
Talk about the whole websites seems to be viewbots and twitch doesn't seem to care anymore. There are ppl who have been playing rerun videos that are getting thousands views with no one in the stream. Twitch is practically a scam at this point and they don't care.
it seems like most streamers/youtubers will take just about any sponsorships that are offered as soon as possible without any consideration for how this can impact their brand and potential growth. similar to how there are many people focused on trying to get monetized when that's short-sightedly putting the cart before the horse
I don't want to even know how many fail to disclose free products, or companies providing services or exclusive interviews paid for by a company which is pretty much an advertisement. Imagine being a content creator and receiving an entire game series or sim rigs and using it without any disclosure unless you happen to watch the 30s they go "Company gave me this for free and I can say whatever I want about the product so it's not a sponsorship." Free product, regardless of the arrangement from a company or value received, is still compensation that should be disclosed with an audience.
finally where has bro been
Bro be commenting
Babe wake up, Nash is improving the whole industry again 📈
It’s good to see another video from you, Devin 🙏.
I cannot unhear the soft wind noise in the background, I think you got a game client open lmao - love the video tho, glad to see you back! ALSO, 14:11 callout.
14:11 fam where you at?! It’s good to see you upload again Devin! Love your content ❤
37 minutes that feel like 8, once again a really good video with a lot of great information!
One of my favorite TH-cam channels, thanks Devin 🙏 as a small TH-camr I’d love a similar calculator for video sponsorships! (60/90s ads or full dedicated videos)
Another solid video full of transparent nuggets of info. Good to have you back!
glad to see you posting again
always a good day when there is a new Devin Nash video
Solid value from a vid that dropped 30 min ago 💯👍🏻
14:11 This is going to help me and people I know in so many ways. TY
That authenticity metric has always been something that has been stuck with me and made me think about some of the content creators I watch (or watched). To me its an especially deceptive metric because when someone takes an inauthentic sponsorship that I watch I don't instantly think " oh they're a huge sellout scumbag " , I always try to find a way to justify it by thinking "oh well, they're just trying to make their dough since streaming can be a fleeting career and its a smart choice to start storing acorns". While the former is similar to that of a dye bomb going off from the sponsorship heist on their audience, the latter is simply a stain on their shirt.
Regardless of either interpretation, it really makes it feel like the creator is pulling the rip cord and preparing for an exit after they do it. It moves the spotlight off of their identity as "the genuine streamer personality" towards the unpleasant meta conversation of the streamer/viewer relationship and their taking advantage (for profit) absent the enjoyment of both people. That rip cord pull really makes me feel the transience of whatever view I have of the creator, and in a lot of cases I cannot really explain *why* seeing as how many creators pull it and continue to do well their channels.
That being said, some viewers clearly don't see it that way. The best example for my watch history is kripparian, where after he settled down he started becoming a lot more chill about his content, and for a lack of better words "stopped trying". I was fine with that for the most part, but once he started with the blatant money grab sponsorships (im looking at you anything running through mobile) I couldn't watch anymore. Kripp still retained thousands of viewers playing a dead game regardless of this. While he definitely hindered his growth unnecessarily doing this (and likely had attrition viewers leave over time), authenticity doesn't appear to be the be-all-end-all, but is likely massively exclusionary for many viewers. This is not to mention the damage it can do to a lot of creators brains and sterilize whatever interest and enjoyment they got from streaming - turning it into a cost benefit analysis with a strong knock on effect to the way they stream. Building on that, it seems much easier on the conscience for the creator to reduce the content they make down to a "9-5 profit acquisition" model as opposed to holding yourself accountable, caring about the viewer, and the primary factor of someone appearing authentic, being honest.
If you somehow read this essay of me trying to orient my thoughts on the topic, thanks for the videos devin! Your authenticity is the polar opposite of the sponsorship rat race (ironically from someone who does it as a job at NOVO lmfao) and accentuates the value to be gained from authentic creators.
I wish more people thought that much as a viewer as you do. Though sometimes creating content while doing a 9-5 sounds bad, it allows people NOT to take every sponsorship opportunity.
14:11 call-out. Not sure if you’ll get into later into the video but I’d be interested to know about agency competition and how streamers decided who to chose
always a good day when i see a devin nash video
Thank you for letting us use this tool! I would love to see a tool like this for TH-cam channels as well, if at all possible.
Hello, glad to see you alive and kicking.
im expecting a stream from you when PoE 2 ea releases. You are someone to be missed man, hoping to see you like the old days.
14.11 callout gang! Thanks for all the really insightful and interesting content Devin.
THE MAN, THE MYTH, THE LEGEND
devin
oh my, Devin came back from training in the Mountains~!
I actually really needed this right now as I was learning about it, your knowledge literally came from the Heavens~
I usually don't write the call-outs in the comments, but I'll do you one special today~! 14:11
Fantastic value man, thank you
The league of legends client wind sound was kinda distracting but insightful video
Any chance you can make one of these for TH-cam Content Creators? (not live streamers)
always a nice day when a random devin nash appears in my feed
Awesome, this helps me a lot since I own an ISP and have been doing small twitch sponsorship for streamers in my Country/State. My request is to remove the auto ticked 'Calls to Action' tick box from the calculator. For my use case we only care about 'On-Screen Rotation Timer', 'Info Section', and 'Chatbot Rotation Timer' at the moment.
thank you so much for this man i needed this lol
The king is back.!!
So I am affiliate on twitch and also have a youtube channel. I do range about 5 to 8 viewers on twitch and really don't know how to transfer my youtube viewer to twitch. Now I had some sponsorship for mobile games for youtube and they were successful but for twitch not so much because the view count is lower. What would be the best way to get my youtube viewer to check on the twitch channel?
Thanks for another great look behind the curtain of how ads work.
Although, I have had to pause the video multiple times to see if the wind noise was this video. I think it's Tarkov? Or maybe the focus extension you use. Mildly distracting, I would've assumed if this was my first video, you didn't know how to manage audio and clicked off (not trying to be mean! But it's honestly what I would've done).
OMG, Devin rises up again.
6:40 Shockingly you can also buy ozarka in the ozarks
Can't wait for the TH-cam one!
Do all of this apply for streams in foreign languages(in EU)?
Thanks Devin as always!
Could your agency build a tool for creators non streamers for video sponsorships?
Heard and not skipped
call out time!!!!
thank you
Devin, what happened to that tool you shared for checking stream views, chatter bot or something, doesn’t seem to be working anymore.
i would subscribe to your patrion if you had some dnd on there, also andy milonakis sweating when devin started talking about scamming their fans lmao
How do the economics on this make any amount of sense?
a 10k viewer stream has no chance of being worth 20k dollars per hour, that means every hour, every single viewer, is spending 2$ on that one product. If a streamer has say just 3 sponsors thats 6$ an hour, more than a twitch sub, and you pay that once a month, not once per hour.
Theres no way this is profitable for those brands, even if you assume all those 10k viewers have 10 friends that they can word of mouth reliably get additional sales from. The viewers are not that invested in the sponsors economically for generate ROI. This seems inherently unsustainable. Even for small numbers this doesnt track or make sense, averaging 50 viewers and getting paid 100$ already doesnt, let alone a thousand.
This this this this this. Laughably inflated numbers.
U must be new to this. A lot of streamers and TH-camr get those typa deals. EA was paying around that type of money to streamers to play Battlefront 2042 when it came out and a lot of ppl played it. It’s an investment if anything
@@Anonymous-rc7kq its not an investment if the dollars spent dont turn into positive return on investment of profits on the other end. I'm aware streamers get these deals, but its a bubble based on very generous napkin math that it is unsustainable and not worth it for the companies
Of 10,000 viewers, maybe 5-10% buy the game, so 500-1000 viewers x 80 money equals 40,000-80,000 money immediately, then there are in-game sales on top of that, so among the 500-1000 viewers there are maybe another 30-60 “whales” who sink another 250 money each into the game, so another 7,500 to 15,000 money on top!
These are just very amateurish estimates, maybe it's even more in reality...
14:11? Not a single dance move... Yet. Info-dump is appreciated, in a consumable format.
Oh wow! This means even small people like me could make some money! I never knew this!
Would love to get the whole video for the section at 29:57 . I'll sub to the patreon for it
Absolutely make one for TH-cam!
NEW DEVIN VIDEO!
Id love to see a yt version of this and a gain boost on devins mic if sometimes he wants to speak lower.
he's alive!
14:11 call out
Talk about the whole websites seems to be viewbots and twitch doesn't seem to care anymore. There are ppl who have been playing rerun videos that are getting thousands views with no one in the stream. Twitch is practically a scam at this point and they don't care.
looking good Devin
Heard the call out, I’m still here
well well well. look who’s back in my sub feed
Long time no see Devin
He's baaaack
Devin Nash upload notification jumpscare
14:11 callouttt
Calculator doesn't work. Not even present on the linked website. just a blank white space.
I watched the whole damn video and I want a cookie
Came for the 25 min call out got the 14:11 instead :)
Did i spawned Devin to make a new video?
Is this guy related to Jason Nash, the guy on TikTok that begs for galaxies?
These numbers (mainly for small creators like 250 viewers or less) are wildly inflated.
it seems like most streamers/youtubers will take just about any sponsorships that are offered as soon as possible without any consideration for how this can impact their brand and potential growth. similar to how there are many people focused on trying to get monetized when that's short-sightedly putting the cart before the horse
I don't want to even know how many fail to disclose free products, or companies providing services or exclusive interviews paid for by a company which is pretty much an advertisement. Imagine being a content creator and receiving an entire game series or sim rigs and using it without any disclosure unless you happen to watch the 30s they go "Company gave me this for free and I can say whatever I want about the product so it's not a sponsorship."
Free product, regardless of the arrangement from a company or value received, is still compensation that should be disclosed with an audience.
Believe it or not thats not very common on TH-cam. Now on IG thats very rampant.
Was that thumbnail AI Generated??
The drought is over🙏
can you ditch the howling wind ambiance?
kinda annoying
hi
❤
Is Kai wearing a Templar’s vest cultural appropriation? (Sarcasm folks)
Most common question you get is where tf you been at woth the content
✨✨✨💜💯
14:11 callout
Please add a dark mode to your rate calculator XD
It's far too bright.
Also here for that 14 minute call out!
Why am I watching this ? I don't even play games or watch twitch anymore.
watched this video last night, but i think this thumbnail is really stupid looking.
Kai, if you watched this video, like this comment bro
Bad news, the Superman movie won’t be good. Dc doesn’t know how to make good movies anymore.
Yes indeed, Artosis streams RR special \m/
First
D: