Hearthstone Will Make YOU PAY! Record Low Revenue and High Expectations

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  • เผยแพร่เมื่อ 3 ต.ค. 2024
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    🤖💬 We are forced to return to discussing the Hearthstone monetization crisis, as the situation is changing very dynamically and we are receiving more and more alarming signals and ambiguous news. Microsoft is cutting its gaming business piece by piece and the question of profitability of projects is more acute than ever.
    The next few months will be crucial in determining the future of Hearthstone. We have very positive expectations but management's actions only confirm that the game has revenue problems.
    In this video we will tell you how Hearthstone management plans to make players pay more money. How effective is the new strategy of selling premium cosmetics, including mythic skins. And what does the future hold for the game?
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ความคิดเห็น • 199

  • @johantitulaer1052
    @johantitulaer1052 7 วันที่ผ่านมา +86

    I seriously don't understand why they up the prices so much. Back when the prices were lower. I was buying stuff all the time. But since they became so expensive I haven't bought a single thing. In total I probably spent like 120 euros on Hearthstone, buying 5-6 different items. But if the items are 60 euros per piece. They're not getting a dime out of me. So do they really, really think that they can rely on whales only instead of the average player that maybe buys one product every once in a while?

    • @PenguinWithInternetAccess
      @PenguinWithInternetAccess 7 วันที่ผ่านมา +5

      it probably was more profitable to attract big spenders than occasional ones, even if the amount of people is smaller

    • @ROTMGmimighster
      @ROTMGmimighster 7 วันที่ผ่านมา +2

      The meta is so degenerate and boring. Haven't bought the mini set and have no interest in playing for the first time since stormwind/barrens. All I do is afk some games once or twice a week for quests.

    • @dariuszzagorski4776
      @dariuszzagorski4776 6 วันที่ผ่านมา +2

      They explained why the prices are like that. There are rich people, so-called "whales", who care about cosmetics. Thanks to this, in the future, regular players will have free content, new players will have an easier threshold for entering the game. This is not an offer for you or me, but for the richest, who maintain this game.

    • @tarille1043
      @tarille1043 6 วันที่ผ่านมา +3

      You have think about numbers.
      They need 1 whale to buy a $60 skin or 10 casual spenders buying a $6 skin.
      Whales are consistent in that they buy pretty much everything when it comes out. While your casual spender "Maybe buys one product every once in a while"
      Thus you have to factor in how frequently these casual spenders actually buy something and then determine exactly how many more of them you need per single whale (We're looking at least 10x the amount if we assume every casual player buys every $6 cosmetic that gets released. "Buying one product every once in a while" can mean you need 20x, 30x, 100x the numbers depending on the frequency of spending)
      Overall, it's simply easier to cater to whales. Since you need significantly higher amounts of non-whales to make up for them.
      Of course, one could argue that you'd HAVE that many more players if you spend resources on you know... Making the game fun and interesting and getting people used to supporting the game by purchasing cheap cosmetics rather than putting every resource into making shiny cosmetics for the whales...

    • @Poli-uu6zh
      @Poli-uu6zh 6 วันที่ผ่านมา +1

      because the whales will still buy

  • @alonkob2127
    @alonkob2127 7 วันที่ผ่านมา +48

    The biggest problem, in my opinion, is that blizzard is putting too much effort into overpriced monetization, but barely put any effort into improving the quality of the game. Power creep has gone too far, the design philosophy encourages every turn to be as explosive as possible so the entire dimension of setting up future plays is hardly present, and it feels like the only real form of decision making and interaction between the players is disruption, which is a very telling sign that the game is in a bad state - in my opinion, at least. Unless blizzard somehow wakes up and turns everything on its head, I don't see myself playing Hearthstone in a year's time. And since we have already seen from blizzard so many pathetic manipulations, fake promises and straight up lies, I don't feel optimistic here.

    • @adalwolf8328
      @adalwolf8328 6 วันที่ผ่านมา +2

      They're catering now to the brainless mobile game audience who demand bright colors and explosions every 0.1 seconds to not get bored.
      Each deck needs to be "overpowered" in some way just to keep players interested. Control and fatigue are completely dead, because we can't have matches lasting more than 5 minutes. Cards and portraits are cartoony and sugary and stray further from WoW every expansion.
      Modern Hearthstone is a sick joke.

    • @DavidSmith-cr7mb
      @DavidSmith-cr7mb 6 วันที่ผ่านมา

      ironically, I think alot of PC gamers are more "tourists" than mobile players. I have only ever playedon mobile (deck trackers are cheat)

    • @ElementVoidX
      @ElementVoidX 6 วันที่ผ่านมา

      my thoughts exactly.

    • @graysaltine6035
      @graysaltine6035 6 วันที่ผ่านมา +1

      Power creep is tied to monetisation. Making Highlander a viable/meta archetype in any rotation forces people to buy more packs and craft more legendaries in order to finish a deck because second copies are functionally duplicates for those decks and they rely on running as many leggos as possible. They print busted neutrals so they can sell diamonds/signatures to the widest possible audience. It's really weird because stuff that I used to spend money on like the premium battlepass and mini-set have been really bad lately - this is the first time I have been actively playing at the release of a mini-set and just straight up skipped it (didn't even spend the gold), and the premium rewards path has some of the most sparse and boring rewards I've seen yet so I haven't bothered with that either. I don't understand how they can expect to make more money off of a 60 EUR hero skin (that I haven't seen once in all my games, and I see _a lot_ of warriors right now) than the obvious stuff that I can only assume the majority of the playerbase usually buys.

    • @warlock-nk7vq
      @warlock-nk7vq 6 วันที่ผ่านมา +1

      and the failure to nerf problematic decks in wild for years, 6-7 banned/nerfs would make it playable, but they want to keep standard their priority, so we either play scam decks in standard, or don't play any other format. I barely even play hs anymore and won't spend money anymore in the future.

  • @NProject18
    @NProject18 7 วันที่ผ่านมา +38

    How do hearthstone expect me to pay something, if the pre-order bundle cost 1/4 of Brazilian minimal wage…

    • @Lordjunimon
      @Lordjunimon 6 วันที่ผ่านมา +5

      Brazilian moment

    • @medivify
      @medivify 6 วันที่ผ่านมา

      dont be poor man!

    • @EasterBunnyMurder
      @EasterBunnyMurder 6 วันที่ผ่านมา

      So it costs 15 minuets of work?

    • @emilydopicadinho7803
      @emilydopicadinho7803 6 วันที่ผ่านมา +2

      ​@@EasterBunnyMurder it's a month so more like 8 days of work

    • @emilydopicadinho7803
      @emilydopicadinho7803 6 วันที่ผ่านมา +2

      the minimal wage is like 1200BRL per month and the bundle almost 300BRL, if the average in US is 4000 dollars imagine having to pay 1000 Dollars for a bundle

  • @UnconciousObserver
    @UnconciousObserver 6 วันที่ผ่านมา +13

    I play since GvG and have spend a lot an preorders and tracks. But who in his right mind spends 60 (!) bucks for a skin?? And worse, who thought that was a viable price for it? It’s insane.

  • @MrFlame-zk5cy
    @MrFlame-zk5cy 7 วันที่ผ่านมา +16

    I'm willing to bet the monetization problems aren't even all that bad. They've definitely dipped below their expected profits, but I think Microsoft just expects infinite growth, which is something that will never happen. Most of these bad decisions are driving away players, including many dolphin level spenders. Dolphins should be part of the driving force of a game's monetization style, and the fact they're driving them away to focus on whales is not a good sign at all.

    • @N3mdraz
      @N3mdraz 6 วันที่ผ่านมา +1

      What is a dolphin?

    • @MrFlame-zk5cy
      @MrFlame-zk5cy 6 วันที่ผ่านมา +6

      @N3mdraz in monetization terms if a whale is a large spender, a dolphin is a medium spender

    • @N3mdraz
      @N3mdraz 6 วันที่ผ่านมา

      @@MrFlame-zk5cy ok thx for explaining :) I agree with you

  • @yaj1979
    @yaj1979 6 วันที่ผ่านมา +10

    Monetization is not so much the problem. We know people and companies need to make ends meet. The problem is that a lot of the monetizing is done poorly. I think over 90% of people who play would be willing to purchase things if they were not ridiculously overpriced. Even if I love playing the game I am not going to pay 70 dollars for a bundle or a skin. That’s how much a whole game costs!! That is not reasonable to ask a player base to do that. That’s not loyalty that’s fanaticism .

    • @HearthstoneMathematics
      @HearthstoneMathematics  6 วันที่ผ่านมา +1

      As a player you are right, but my table based on the voting results shows the opposite. Patch 30.2 was very successful from a commercial point of view only because of very expensive, although not so popular options.

    • @lastbestplace8112
      @lastbestplace8112 6 วันที่ผ่านมา

      "make ends meet"...hilarious

  • @chaninakosovske6567
    @chaninakosovske6567 6 วันที่ผ่านมา +9

    The idea that in order for a company to be successful it should be ever expanding and increasing profits is a harmful and wrong idea. Unless the owner actually feels it’s unsustainable for them at current profits, the goal should be to find a stable balance of profits, so all the company employees have stable jobs, and the owner has a stable source of income.

    • @kstun1509
      @kstun1509 6 วันที่ผ่านมา +3

      Welcome to capitalism my king 👑

    • @Collisto2435
      @Collisto2435 6 วันที่ผ่านมา +3

      Make record profits, line CEO pockets, make the company go bust, and pick up another company to milk.

    • @HearthstoneMathematics
      @HearthstoneMathematics  6 วันที่ผ่านมา +1

      This is the philosophy of most indie gaming companies. he less you invest in the game, the less you depend on income. But this approach cannot be applied in big business. Most likely, Hearthstone is the most expensive card game in the genre in terms of support. In this case, income is the main factor that directly affects the future.

  • @kristianfagerstrom7011
    @kristianfagerstrom7011 7 วันที่ผ่านมา +5

    When the devs gives out a poll that essentially asks "Hey, how would you like this to be the last year of this game?" things are not going in the right direction.

  • @maks_8902
    @maks_8902 7 วันที่ผ่านมา +16

    I started playing since old gods. Have been playing consistently since then, moved to wild 4 years ago, payed quite a lot of money to have golden decks and signature cards. I quit hearthstone roughly a year ago. What's the point of me having all those shiny cards when I die on turn 4-5 and have no chance of playing them?

    • @Natertron24
      @Natertron24 6 วันที่ผ่านมา +1

      Similar story for me, I picked up the game just before Old Gods dropped and hit my stride when I made a Shaman deck I really liked. I stuck with the game long enough to begin preordering expansions, making fun decks that were still competitive enough to get me to close to Legend or Legend every month. This started to change when Stormwind came in, where the control deck strategies felt miserable to play. I stopped buying the preorder bundles, eventually stopped even buying the tavern pass. The only class I had any fun with with Death Knight with my Triple Blood control deck, which I then changed to 2 Blood and 1 Unholy when the next year came around.
      Before the last expansion, I actually still managed to have fun every 2/5 games with my DK deck because I tuned the deck to fight against the toxic Highlander Warrior deck and could win a battle of attrition like in years prior. But with the latest expansion, my ratio of enjoyment plummeted to like 1/10 games, and came to realize even 2/5 games where I had fun wasn't even that grate of a ratio to begin with. Why was I still playing a game I wasn't having fun with more than half the time? Because I spent money on it?
      I have now entirely dropped the game, and don't plan to come back until significant changes are made to card design philosophy, and even then it might be better for me in the long run just to stay away. I've had time to do other things, and try new games during the times I would normally play Hearthstone. Death Knight theory crafting would likely be the only reason I'd even want to come back.

    • @Campaigner82
      @Campaigner82 6 วันที่ผ่านมา

      A fast META is good. Matches cannot be allowed to take forever.

    • @maks_8902
      @maks_8902 6 วันที่ผ่านมา

      @@Campaigner82 why do 10 mana cards exist then? There should be balanced meta, not fast

    • @Campaigner82
      @Campaigner82 4 วันที่ผ่านมา

      @@maks_8902 Unfortunately, control is still strong. It’s all I face and it’s miserable. Marches take atleast 15min.
      I played Reno Shaman today and always got to 10 mana. The fast decks must be in Diamond and Legend

    • @warlock-nk7vq
      @warlock-nk7vq 4 วันที่ผ่านมา +1

      and their excuse of that, well maybe if we made mass nerfs in wild there will be other broken cards, and that's how stupid they are. I would be able to nerf wild and make it much slower to turn 10 with 9 nerfs and make every deck either agroo or renathal, just remove the damn combo decks that cheats +10 mana on turn turn 4 isn't that hard, and for those 5 years of experience in card design teams, that's the sad part when you know you can improve something than the actual dev team that are stupid

  • @chipchippahson
    @chipchippahson 7 วันที่ผ่านมา +33

    I've said this for a LONG time now and people act like I'm crazy who still want to stick around for it. They have literally priced out their audience. You have to spend ONE HUNDRED AND 50 DOLLARS every 4 months to not even get every card that gets released. For a digital card came that has no in real life value. Jesus they even released a literal 60 dollar Ragnaros skin. Their greed caused the downfall of this game . Point gd blank.

    • @Piterix21
      @Piterix21 7 วันที่ผ่านมา +3

      nothing more to add really. If they were to make a deal that for 10 dollars you could get all the cards in the expansions, bunch of new people would gladly buy it every 4 months. It's like with the Laffer's curve. The higher the tax (in this situtation the prize) the less people will actually be buying stuff

    • @chipchippahson
      @chipchippahson 7 วันที่ผ่านมา

      @@Piterix21 100 percent.

    • @filipvadas7602
      @filipvadas7602 6 วันที่ผ่านมา

      Even worse is that if someone just happens to dicover a broken combo 75% of the cards you spent that money on will be useless as everyone will just devolve to play that handfull of decks.
      Then they'll nerf those decks , release the next expansion, revert most of the changes and just repeat the cycle.

    • @shadere2434
      @shadere2434 6 วันที่ผ่านมา +3

      this has been true for all of HS's lifespan. I forsake every mode but battlegrounds years ago for that reason.

    • @dariuszzagorski4776
      @dariuszzagorski4776 6 วันที่ผ่านมา +1

      You're right. There should be a "all cards" bundle.

  • @bradencluster4739
    @bradencluster4739 6 วันที่ผ่านมา +3

    How badly do you need to mismanage Hearthstone to have millions in revenue over 10 years with the backing of one of the riches entertainment companies in the world and still stuggle with income? And now we talk like it's the players that have to bail them out? I didn't put them in this situation. I've been preordering for over a decade. 😤

  • @darkoshadowfury
    @darkoshadowfury 6 วันที่ผ่านมา +16

    9:05 what is this statement? Players don't have to buy anything, it's not like we refused to buy the bundles, we decided not to because they are bad deals. Sell 50 packs + 3 legendaries for 10 euros and people will gladly buy the offer.

    • @HearthstoneMathematics
      @HearthstoneMathematics  6 วันที่ผ่านมา

      The number of players who pre-order is quite stable. PIP pre-orders have not changed, but the number of players who have purchased them has decreased significantly. This is the worst expansion from a commercial point of view.

  • @THEpicND
    @THEpicND 6 วันที่ผ่านมา +4

    I think they forgot about the micro part of the microtransactions

  • @LanceyAce
    @LanceyAce 7 วันที่ผ่านมา +25

    I left Hearthstone a while back. Hadn't looked back.

    • @Zhtrik
      @Zhtrik 6 วันที่ผ่านมา

      For me it was *Shudderwock, went back to Yugioh of all things.

  • @sonicmarsh232
    @sonicmarsh232 7 วันที่ผ่านมา +4

    their strategy for monetization sucks and is going to slowly choke whatever life is left in the game OR push more players to F2P
    Why would you keep making things more expensive if people are buying less? Thats the reverse of supply and demand, the demand is low so lower the price? and then if they add P2W options in ANY game mode it dies immediately as we have competitive options that dont do that, and it would further the issue. This would be like if magic the gathering decided to allow people to just spend money to guarantee mana, or if yugioh allowed you to draw cards for money, it would just kill the game unlike games that are designed to be P2W. Clearly they are not being creative or steadfast in how they monetize and promote the game.
    Ironically blizzard Id spend $20 3 times a year on your game every year if I could still buy the fucking adventures again, THAT was fun and a fun way to get some cards, and I still go back to play dungeon runs, I used to do preorder packs when everything (including tavern pass) was included and you separated it and the value was lost. You keep finding out there is a limit to what people are willing to spend the hard way...

  • @Laku-
    @Laku- 6 วันที่ผ่านมา +2

    Ok here's a crazy idea that could totally fail. Personally my main issue with spending money on this game is that packs give you random stuff, I don't want random stuff. I like a specific type of deck and if I open a pack and get 5 cards that don't fit that kind of deck, I just essentially wasted money because dusting cards is awful value. What if they added an in game player to player marketplace to trade cards with premium currency. You want a Skyla? It's for sale for €2. Then they take a small cut of that currency as tax, maybe 5% on each transaction to essentially remove it from the economy. This is somewhat the same model as Counter Strike and Valve marketplace.

    • @belafeldbusch3397
      @belafeldbusch3397 6 วันที่ผ่านมา

      They tried something like that with the Auction house in Diablo III

  • @YawnGod
    @YawnGod 6 วันที่ผ่านมา

    The fact that I got this video in my feed means that I only get recommended videos from this channel when it's about money.
    Nifty. Thanks, The Algorithm.

  • @steveluna1627
    @steveluna1627 6 วันที่ผ่านมา +2

    If card packs and/or skins were cheaper many people would buy them, why pay 50 dollars for a bundle that might give you at best two legendaries that will become obsolete in the next year when you can buy a physical or digital game or more depending the game

  • @reub456
    @reub456 6 วันที่ผ่านมา +1

    The monetizing is getting worse because profit lines must go up all the time. It can never level off and just be profitable.

  • @TrimutiusToo
    @TrimutiusToo 6 วันที่ผ่านมา +1

    $600k per month? Is probably barely enough to pay employees and server maintenance, it is not an indie group of 4 people with one cloud server afterall...

  • @michaelbruso
    @michaelbruso 6 วันที่ผ่านมา +1

    The Ragnaros mythic skin is great! As soon as I see it I can laugh at how much money my opponent wasted and imagine what other poor life choices they've made.

  • @vincentp.2280
    @vincentp.2280 6 วันที่ผ่านมา

    No way am I going to buy a skin for 60 euro. But the bad thing is that there are people - who cannot think clearly enough or are easily addicted - and then buy the entire store empty. I think it is very bad that companies are milking these people, who can get into financial problems as a result.

  • @warlock-nk7vq
    @warlock-nk7vq 4 วันที่ผ่านมา +1

    I stopped playing hearthstone after a 4 years break since 2020, felt it was worse than before, and the wild community is dead so no point in playing the game anymore or spending money to failure's that run team 5 in this game.

  • @mhdualbladesonly
    @mhdualbladesonly 6 วันที่ผ่านมา

    Why cant gaming companies figure out that we just want a fun game? People will pay for whatever price, just make the game fun, not whatever it is rn

  • @jare3459
    @jare3459 7 วันที่ผ่านมา +8

    hath hearthstone thought oh i don't know making PVE modes again? (you know the game mode people play when Metal Toxic and Unfun till a meta shift)

    • @sathrielsatanson666
      @sathrielsatanson666 7 วันที่ผ่านมา

      Yes, they even did it with Mercenaries and we all know how that went 😂

    • @PenguinWithInternetAccess
      @PenguinWithInternetAccess 7 วันที่ผ่านมา

      these don't bring enough new players or money to be worth it probably

    • @PenguinWithInternetAccess
      @PenguinWithInternetAccess 7 วันที่ผ่านมา +1

      @@sathrielsatanson666 i mean mercenaries was definitely very different from the classic solo content we got before (either adventures like Naxxramas or dungeon run stuff)

    • @jare3459
      @jare3459 7 วันที่ผ่านมา +1

      @@sathrielsatanson666 Mercenaries was not what people. Dungeons with Fun hero powers now and special cards now that is Fun playing a worst version of pokemon now that not fun.

    • @sathrielsatanson666
      @sathrielsatanson666 6 วันที่ผ่านมา

      @@jare3459 of course it wasn't, that's why it failed. What is the lesson Blizzard execs will take from it? People are not interested in single player content.
      I was advocating HS's "Slay the Spire" since Dungeons were introduced. But Blizzard first tried to make multiplayer Dungeons with Duels and then they tried to appeal to gacha crowd with Mercenaries. Both failed so another try at single player content is very unlikely.

  • @-XeloX-
    @-XeloX- 7 วันที่ผ่านมา +2

    If they make pre-orderes and the tavern pass have pay to win features then it will just make me not want to buy them

  • @Banaanivatkuli
    @Banaanivatkuli 6 วันที่ผ่านมา +1

    Hearthstone is not profitable ENOUGH for the managment board. Yeah, it does make money, but how about more? Squeeze out every "unneccessary" thing by firing workers and just sell more, no matter what, just sell more! No need for good voice actors or new voice actors at all, no need for boards, trailers, keywords, mechanics, balance, lore, story, single player, hype or anything just make more of same thing to sell! Force the players in by making the quest grind harder and make them pay for new cards with power creep! Gotta achieve infinite growth this fiscal quarter or investors might drink our milks! Fun, focus, fearless!

  • @N3mdraz
    @N3mdraz 6 วันที่ผ่านมา +1

    The 80 euros pre bundle is most efficient but most of us cant afford that every 4 months.
    They should reconsider prices of legendaries, 25 euros for 1 golden legendary is too expensive to get 1 specific legendary.

  • @gurunext
    @gurunext 6 วันที่ผ่านมา

    The moment we care about "management" and "greed" and lack of problem solving - the game is dead...
    And something spectacular has to happen - like Twist not being locked - for it to come to life again

  • @JustDalton
    @JustDalton 6 วันที่ผ่านมา

    This is why I stopped playing. The last many expansions felt like a way to generate revenue and nothing more.
    I am ok with businesses making money, but this felt different.

  • @MoRoMeTe_
    @MoRoMeTe_ 6 วันที่ผ่านมา

    They should make subscription tiers. One tier for ALL STANDARD CARDS ( no more then £10/month) and a second tier for ALL THE CARDS ( no more than £20 ).

  • @sathrielsatanson666
    @sathrielsatanson666 7 วันที่ผ่านมา

    The cinematics thing is funny: I rarely see people ASKING for ads 😂

  • @kilerinsticnt5817
    @kilerinsticnt5817 7 วันที่ผ่านมา +2

    At this point you need a full te job to play hearstone, or sell your kidney

  • @runes.nielsen2084
    @runes.nielsen2084 5 วันที่ผ่านมา

    I think it fairly simple. I used to spend more money because each item I purchased was much cheaper. I play just as much, but I don't buy anything as everything is so expensive.

  • @Pedroz0r
    @Pedroz0r 6 วันที่ผ่านมา

    Microsoft bought blizzard in order to have billion dollar worth franchises. Sadly that is not the reality. Rumble, hearthstone, StarCraft are franchises that have been deemed not billion dollar worth and hence abandoned

  • @Izelor
    @Izelor 4 วันที่ผ่านมา

    I've never spent a single cent on the game. Cosmetics are stupid because most of the time they are just annoying distractions or you stop noticing them after a few minutes. What Hearthstone needs is a solid PvE mode which can be a 5-people dungeon or a 10-people raid. You could have this mode be accessible through arena tickets or special tickets that can be bought with real money and the rewards could be various cosmetics or even ranked mode boosts for those players who prefer cooperative content over competitive. I mean, how difficult is it to think stuff like this?

  • @iHunger73
    @iHunger73 6 วันที่ผ่านมา

    We need a well functioning standard mode, BGs and Arena. All other modes are in my opinion not neeeded. Cosmetics should be bought with money, if one chooses to (mythic skins as well as boards) AND the most important thing: tournaments need to be pushed again. We need to have a carrot to chase. There need to be a stake in playing the game and also more reasons to watch it on twitch etc. With investing more in standard and in esports, this implies that insane game changing cards should not be printed or at least tuned down

  • @zsoltsimon5876
    @zsoltsimon5876 2 วันที่ผ่านมา

    Why do Blizzard expect a high profit from a FREE 2 PLAY game anyway? Most of free 2 play players don't want to pay at all.. because thats why they are playing.. because they like it and it is free.. it is nonsense..

  • @filipvadas7602
    @filipvadas7602 7 วันที่ผ่านมา

    Them increasing the prices so much ironically has the *exact opposite* effect from what they want. It discourages people from buying tbh

  • @LordShaxx1335
    @LordShaxx1335 7 วันที่ผ่านมา +1

    I hate the fact that I have to spend money to have fun or verity.

  • @AnAngelineer
    @AnAngelineer 7 วันที่ผ่านมา +1

    The free-to-play model as a whole might slowly be dying.
    Very specific economic and growth contexts allowed for the rise of that model in the 2005-2020 period, but now the situation has completely changed (inflation alone changes the problem completely, and it's far from the only change since the late 2000's!). The most entrenched free to play games might be able to last a few more years, but this is becoming harder and harder to make it actually profitable. Especially for newcomers and maybe older games that don't require total commitment (like, say, MOBAs do). ...And that would include Hearthstone.

    • @bigboss-qv7pe
      @bigboss-qv7pe 6 วันที่ผ่านมา

      Thank you although a bit vague. Could you elaborate on the biggest contributors?

  • @Dre2Dee2
    @Dre2Dee2 7 วันที่ผ่านมา +5

    STOP SELLING PORTRAITS! They are the LAST thing I want to pay money for! All they do is offer PORTRAITS, PORTRAITS, and PORTRAITS. I havent wanted a portrait for years, how about something else?
    Blizz has tried nothing and theyre out of idea,s lol

    • @N3mdraz
      @N3mdraz 6 วันที่ผ่านมา

      What do you want then if I may ask? (Not to attack you just curious :)

    • @bobby31723
      @bobby31723 6 วันที่ผ่านมา +1

      @@N3mdraz Things i wants that coud be sold for money:
      Hero power animation(and only that, so no portrait change)
      Hero power/hero portrait customization combination , so you can select any hero portrait with any hero power animation you own as combination. Restrict it to the same class ,probably.
      Selling specific cards/buy dust directly for money
      Sell the right to make a certain card golden for money
      The ability to not change hero portrait when using a Hero card, at least for you ( Main reason i don't buy premium portrait, because i know when i use a hero card, i lose my money bought super portrait for the rest of the match). Opponent would see things as normal to not confuse them.
      Ability to select music and board .
      Finish/death animations. Nothing as fancy as the ragnagna skin , but yknow , SOMETHING other than your portrait exploding. Variety man.

    • @Dre2Dee2
      @Dre2Dee2 6 วันที่ผ่านมา

      @@N3mdraz BOARDS
      BATTLEGROUND CARD SKINS

  • @TheLichkingMaster
    @TheLichkingMaster 6 วันที่ผ่านมา

    Please let Blizzard introduce new tab for fair price monetization: like 1 item for 1 $, 1 item for 3 $, 1 item for 5, 7 and 10 $. (it could be even some kind of bundle)

  • @graysaltine6035
    @graysaltine6035 6 วันที่ผ่านมา

    I don't get it, cos the more they jack up prices, the less I spend. I have spent zero dollars this rotation, only getting packs with gold and climbing with elemental mage - a deck with zero legendaries that can be crafted for less than 1000 dust.

  • @anthonyrobichaud8681
    @anthonyrobichaud8681 6 วันที่ผ่านมา

    You can tell this game is not what it used to be. It feels corporate and cold, trying to squeeze money out of players without giving anything back but useless cosmetics. When you put money first, nothing ever works out. I have been playing this game for 10 years and am skeptical of its future!

  • @medivify
    @medivify 6 วันที่ผ่านมา +1

    i mostly only do quests, i mad over 10k gold already in this era.. u can buy everything with gold in hs (except some cosmetics).

  • @mr.chimichanga6947
    @mr.chimichanga6947 6 วันที่ผ่านมา

    It’s not complicated at all. The charge way too much for everything in the store while also not doing anything to improve the quality of the game. There’s almost no incentive to invest in the game.
    It’s basic economics. People buy more at lower prices. With the current strategy you can only hope to monetize the whales. Current prices are just too unreasonable for regular people

  • @DaryllM-pt4vh
    @DaryllM-pt4vh 5 วันที่ผ่านมา

    As a mobile phone player I now refuse to pay for this game, they want money but refuse to fix it's endless issues. If they want money from mobile gamers then make it playable to mobile gamers

  • @mert41994
    @mert41994 5 วันที่ผ่านมา

    I think Hearthstone Dev team crazier than ever. The game expects you to pay a new AAA game price for every three months. This is the point where people going to think about for should I buy Wu Kong or new Hearthstone expansion? All the Hearthstone players doesn't care of AAA games but I gave this example I think this is easier to compare the craziness. Even if you buy the bundle, game doesn't promise to give all the cards which exist on expansion, you have to play more to get all the cards.
    I think they have to make Hearthstone more accessible, I think every player should access the cards easier than today. If they want to increase active player counts, they might hide the cards behind the challenge system or extra content. But premium and diamond versions will be more premium than today, if the players want more unique visuals, they should have to pay. Variants or some other things only meaningful for players who already plays the game and wants to pay more. I think they're really small part of the people.
    Like before, they have to create new ways to play Hearthstone. Demon Hunter and Death Knight are good additions for the game, also Roguelike mode and Battlegrounds also the good additions and when they've released, people turned back to game. Right now, nothing new happens, they're still supporting the game at least but requesting money without doing something special.
    I'm not sure people acts against these prices but for me, I'll definetly but a AAA game instead of 70-80 packs of new Hearthstone expansion.

  • @shoresy6927
    @shoresy6927 6 วันที่ผ่านมา

    Isn't more people buying something good? The lower the price more buyers...

  • @DavidSmith-cr7mb
    @DavidSmith-cr7mb 6 วันที่ผ่านมา +1

    this will bethe first rotation where I havent finished the reward track too... ooooooooof... i HATE THIS GAME RIGHT NOW

  • @nathaniel1940
    @nathaniel1940 6 วันที่ผ่านมา

    i was playing since TGT and dropped off fully right around when the battlepass came out. i really didn't like where the gameplay was going at that time and it felt harder and harder to enjoy the game as a free to play player and in this best chance to be more generous they ended up keeping a free player's access to cards the exact same. i felt like i wasn't allowed to fully enjoy the game because i was unable to fork out a few hundred bucks for cards,
    i came here to see how things were going and it seems like it never really got better. it's a shame really...

  • @matsamushi
    @matsamushi 6 วันที่ผ่านมา

    The items and prices are way out of hand. I can justify buying packs or portraits at $10 here and there, but $60 for a card? That is more than the price of a Warcraft expansion. Seems a bit weird to me. They need to focus on what made the game fun and on lower price offers. Bring Twist back. I spent the $20 on those hero cards I was missing just to play the format and they took it away.

  • @thealchemist3575
    @thealchemist3575 4 วันที่ผ่านมา

    I expect little to noting from Blizzard and still they disappoint me. I would feel bliss if they go out of business and close every game they own. I literally would scream of happiness on the streets. I feel nothing but disgust for Blizzard and his employees.

  • @Tialian
    @Tialian 4 วันที่ผ่านมา

    Been playing since beginning and have never spent any money. I've never gotten to legendary because I just play casually, but constantly spend 5k gold (50 packs) on each expansion and grab each mini-set. I just hoard all my dust since I like to just see what I can build based on what I've opened. Never net deck either.

  • @Schlavius
    @Schlavius 6 วันที่ผ่านมา

    What if they offer a fee to play the game? I don't play wow but my friend told me, its like 13€ per month. In exchange people could get all the cards available, while spending a regular amount if money in game. They could also offer hero skins for a lower price and get rid of the gambling experience of opening packs.

  • @RollzRoyce199
    @RollzRoyce199 6 วันที่ผ่านมา

    I buy pre-order bundles but will never spend on cosmetics.

  • @reidbrinkley8652
    @reidbrinkley8652 6 วันที่ผ่านมา

    When you went to 11 classes and 800 year for cards while steadly increase power creep. Add the fact that botting has been awful and warcraft rumble has been repeatedly called out due to poor game design .

  • @digbydark9313
    @digbydark9313 6 วันที่ผ่านมา

    If they want people to spend money they need to make the product cheaper not more expensive.

  • @SenhorTodi
    @SenhorTodi 7 วันที่ผ่านมา +1

    Shout out to everyone that translated to some of the languages

  • @jaymercury651
    @jaymercury651 6 วันที่ผ่านมา +2

    Since they changed ranked matchmaking, a complete new player can comfortably reach legend rank by conceding until facing bots then playing until they reach a new rank floor, rinse repeat. I'd argue this is a reason why there's more legend players. Just play a better game, this is pathetic. Sounds like a woman staying with an abusing husband because they think they can fix him and go back to how it used to be.

  • @zeleros4027
    @zeleros4027 6 วันที่ผ่านมา

    I think there are a few layers to the issue that Blizzard faces with its monetization. The first and foremost is the game itself. Standard has been suffering for quite a while, and the devs seem to be dead set on pushing awful designs and play patterns. They essentially say it with every single patch. They nerf something by 1 mana to "slow" it down when the speed at which something happens is rarely the problem. Almost everything they push is awful to play against regardless of when in the match it happens. The amount of players reaching legend I feel is more indicative of the stale state of the game rather than the amount of people playing it. Everything is the same because there's no room for experimentation. Archetypes are forced by the developers instead of allowing players create strategies themselves. Blizzard hard forced Big Spell Mage in the mini-set, and when the devs are forcing not just the way to play the game but the awful play patterns and experiences, what incentive do I have to buy anything at all? The Ragnaros skin could cost 5 dollars and I still am not going to want to spend anything because the game isn't fun to begin with.
    Another issue that they have is they are allergic to supporting themselves. If something isn't an unbelievable success out the gate then they drop it immediately. You went through the list of all the failed modes, but these modes fail because of blizzard not because they were bad ideas on their own. Twist is the biggest disappointment in hearthstones history. It's like they went out of their way to make it fail. Twist has so much potential and could be the games biggest mode easily. The possibilities of changing the rules and creating unique experiences would be endless. They are afraid that it'll eat into standards profitability and popularity, which is silly because if they supported their modes they'd make more money because people would be far more engaged in their game overall. I believe one of the reasons Magic the Gathering has been so successful for so long is the great many ways the game can be played. It has 7 formats that are the most widely known with even more niche formats. There are so many ways to play Magic that most people can find something that works for them or lets their collections find a use. Hearthstone has Standard and Wild, where they actively ignore Wild. The moment a problem pops up there is no other option. If standard suffers from, oh idk, issues with massive mana cheating for a random example, there isn't anywhere to get away from that experience. The game NEEDS alternative ways to play and utilize a collection. Twist creating unique rules to experiment with or having a Pauper(commons only) kind of format would greatly increase peoples ability to engage with hearthstone in general. If I had more than just standard it would give me more reason to support the game and buy things because I could use them in more places.
    There is also the fact that these heavily pushed monetization items aren't just over priced they are actively taking things away from players for no reason. They can't just say something is "mythical" and it actually be that way. The Ragnaros skin literally takes away the interactable board that would be there. So people lose the new board that would come with an expansion, something that has happened for literally every single new release, even adventures! It's pathetic! Furthermore, they downgraded the Diamond card gained from collecting the set down in quality. Instead of getting the Legendary for playing the game and collecting things you have to buy that Legendary now. It's an incredibly scummy practice.
    They need to give me a reason to even play the game at this point, let alone buy anything.

  • @persevere6326
    @persevere6326 9 ชั่วโมงที่ผ่านมา

    Best game in the world. I have no problem with supporting. You shouldn’t either. The amount of replayability is infinite. Try that with any other game

  • @ForGeUT
    @ForGeUT 6 วันที่ผ่านมา

    I haven't faced anyone yet with the new Ragnaros skin. And I play quite a lot. Surely that's a sign it didn't sell too much.

  • @matrixcom69
    @matrixcom69 6 วันที่ผ่านมา

    I haven't followed hearthstone in a while.. Are they really doing early access cards? How does that work? It sounds so ridiculous.

  • @luckasneo2089
    @luckasneo2089 6 วันที่ผ่านมา

    They should offer something for everyone. A better battlepass that is very cheap would be great for profits.

  • @yourbranman
    @yourbranman 6 วันที่ผ่านมา

    They made the actual main gamemode suck for years now, battlegrounds is so good but they dont seem to know how to make more money off of it.

  • @Mikach066
    @Mikach066 6 วันที่ผ่านมา

    Pay 60 dollars for 3 legendaries in a dying game? Oorr you could just use all that money on any game that you could have way more fun in, and possibly play forever.

  • @ayatomisubi5156
    @ayatomisubi5156 6 วันที่ผ่านมา

    the prices are def getting more insane and i really dont like it, i honestly would buy more bundles and such if they just staying in the 10-25 range

  • @_hunu
    @_hunu 5 วันที่ผ่านมา

    On the potential introduction of pay to win elements in Battlegrounds: Blizzard are shits for even considering this, no doubt, but there are too many people out there with FOMO, or weak will, or not considering the slippery slope of accepting these mtx, or more money than most who will buy and lap this up. Nearly all games with pricetags outside of the initial purchase are like this and now kind of normal because (at least some) people are buying it.

  • @Zkeleton969
    @Zkeleton969 6 วันที่ผ่านมา

    I broke off my streak of buying stuff at least 3 years ago. The only thing I bought since is c’thun (guilty impulse buy)

  • @FritsNMae
    @FritsNMae 6 วันที่ผ่านมา

    This is so wrong, in chile i used to buy tavern pass, and a couple of bundles with packs and legendaries each expansion, since they double the prices here i have not spend a cent anymore :(

  • @StRanGerManY
    @StRanGerManY 6 วันที่ผ่านมา

    Holy shit...
    I love playing bg's. I gotta admit, it will be paintful to let it finally go. It will be a sad day, if they will go for that 'self-destruct' option (pay-to-win tokens). But yeah, everything good has an end, it is just a circle of life. Maybe I should prepare for that day and find something else in advance

  • @Loklak59999
    @Loklak59999 6 วันที่ผ่านมา +1

    Seriously it's because of the game performance and technical problems of the game and bugs is ramping down the players with little bugs have been fixed for each patch release even my new pc just bought for 1k$ other games that I played is working well with higher graphics settings but hearthstone? 😂😂😂 it's ridiculous you know

  • @Xzbit1200
    @Xzbit1200 6 วันที่ผ่านมา

    I use to buy a lot of the card backs and skins for bgs back in the day before the prices went up too much as well as rainstorms came in. I think if they offer thr bg things again at a cost thay made sense I would buy them as buying ruinstones does make sense.

  • @sathrielsatanson666
    @sathrielsatanson666 7 วันที่ผ่านมา

    Well, considering I quit just before the miniset I'd like to see them try 😂

  • @relyks286
    @relyks286 6 วันที่ผ่านมา

    Not bragging here, I’ve got a problem lol I’ve spent over 15k usd in this game since its inception. And even I, refuse to pay money for skins, I hesitate to even preorder anymore, just use my gold or craft when I need it

  • @Campaigner82
    @Campaigner82 6 วันที่ผ่านมา

    I’m an active player and I’d like faster matches.
    For buying the Mega bundle I’d like a 2x starbonus when my regular starbonus runs out.

  • @schneeluchsalpha2966
    @schneeluchsalpha2966 6 วันที่ผ่านมา

    Lately I transfer the prizes of hearthstone bundles into Nintendo Switch Games (other consoles work as well of course, even better, their games tend to get cheaper over time) - people could have gotten the best games for the prize of one Ragnaros skin, or a few golden/signature legendaries plus some packs respectively!

  • @michaelkelley7826
    @michaelkelley7826 6 วันที่ผ่านมา

    Thats okay. They wanted to hunt whales so bad now they can just live with it.

  • @bigboss-qv7pe
    @bigboss-qv7pe 7 วันที่ผ่านมา

    The china server bundle is quite pricey at $125. I agree that they want to increase average spending.

  • @yemapu
    @yemapu 6 วันที่ผ่านมา

    I didnt buy Ragnaros skin, nor any skin, ever. Im a 95% free players (excepto for those only with money adventures from a few years ago). Still, I would rather have a very special skin as an opponent sometimes, than one more battlefield that does nothing new.

  • @adiddevil
    @adiddevil 7 วันที่ผ่านมา

    Never paid. Never will

  • @redblasphemy9204
    @redblasphemy9204 7 วันที่ผ่านมา

    the new bg design proposals are absolutely depressing. people hardly swallowed a separate season pass, if they make the mode directly pay-to-win, the audience will leave. no offence but hearthstone has more mature and logical audience than most mobile games, and people won't buy it.
    what next, 3 energy per day then you need to cough up to continue playing at all?

    • @GiegueX
      @GiegueX 6 วันที่ผ่านมา

      "no offence but hearthstone has more mature and logical audience than most mobile games" I beg to differ

    • @redblasphemy9204
      @redblasphemy9204 6 วันที่ผ่านมา

      @@GiegueX while I do know that not all the players are reasonable and mature adults, I still think that there's a huge difference in target demographic between HS and, say, Brawl Stars

  • @PenguinWithInternetAccess
    @PenguinWithInternetAccess 7 วันที่ผ่านมา

    honestly, i don't care about the prices of stuff like skins and sig cards, I don't buy them and I still wouldn't if they were cheaper. The game however seems to be stuck in a decline, like really ? twist wonders after months of downtime ? Sell expensive af skins all you want, but if the state of the game feels shaky it's gonna be tough to convince a lot of people

  • @Cainsultimategarage
    @Cainsultimategarage 6 วันที่ผ่านมา

    I never bought a cosmetic. I'm honestly ready to abandon HS. I ve been a BG fan since release but slowly getting bored with the fast pace meta

    • @Campaigner82
      @Campaigner82 6 วันที่ผ่านมา

      You can play Ctrl decks. Just don’t expect them to be dominant

  • @thefartmachine3017
    @thefartmachine3017 7 วันที่ผ่านมา

    I’m not buying things in a game when the game is dogshit, maybe they should balance their game first.

  • @EnjoyGengar
    @EnjoyGengar 5 วันที่ผ่านมา

    I left sinking ship 4 months ago freedom! You nerf my exp gain i never will look back. ;)

  • @eugenegoh1641
    @eugenegoh1641 5 วันที่ผ่านมา

    Bet a Monk class is still in development in there and when it does, there is definitely going to be whales who will preorder. After that, perhaps they'll introduce new mechanics for the Evoker class. It's a massive waste of potential if these 2 classes do not get implemented before HS dies. It should survive for the next 5 years or so

  • @kennethjohannessen7772
    @kennethjohannessen7772 6 วันที่ผ่านมา

    I was a loyal buyer of expansions since the beginning.. I was always excited when I heard of a new expansion.. new mechanics new cards..not neccesarily stronger cards.. but DIFFERENT cards..
    Now theres very little creativity in card design.. a max of 2 mechanics each expansion and the abhorrent proposal to mobile players who apparently prerer shorter games..
    And now what we are left with are games that are over before they have begun.. planning has been left to streamers who create the best decks even before the expansion is released and people netdeck the strongest/obnoxious/fastest decks on day 1 of expansions.. finally each expansion has 1-3 auto include neutral legendaries effectively making the game more p2w
    This is why I stopped supporting the game..
    The hearhstone I came and stayed for are sadly dead and buried.

  • @psychoinferno4480
    @psychoinferno4480 7 วันที่ผ่านมา +2

    Oh no you dont
    **Burns 50 dollars rather than saving it for pre-expansion **

  • @favillionbellarion9655
    @favillionbellarion9655 7 วันที่ผ่านมา

    sucking fun out of a game to cater to e sports? and then overcharging cosmetics isnt working....who da thunk it.

  • @ConsoleCleric
    @ConsoleCleric 3 วันที่ผ่านมา

    Hearthstone got beaten out by Magic Arena on mobile? ☠

  • @bmdshred77
    @bmdshred77 7 วันที่ผ่านมา

    Where is our free shit for being gamepass ultimate subscriber? This is a predatory game and should be banned anyway

  • @eduandino2495
    @eduandino2495 6 วันที่ผ่านมา

    If the game was as fun as it used to be, I would be eager to spend money on it just like I did years ago, but now?
    It's a skin gallery with a card game attach to it which btw is full toxic mechanics, powercreep out of hand and ingame currencies.
    The old T5 left a treasure that new pseudo devs managed to ruin it

  • @jensjensen5231
    @jensjensen5231 6 วันที่ผ่านมา

    Nope price to high now, use to pay but not again for that price.

  • @ferluisch
    @ferluisch 6 วันที่ผ่านมา

    I'm 98% a free play I ocasionally buy the $10 for 20 packs on the shop or the $1 for 5 packs which are a deal for me! But never buy anything else

  • @Lu-KN
    @Lu-KN 6 วันที่ผ่านมา

    9:41 I am against the Mythic skins.

  • @mathiasrojas2712
    @mathiasrojas2712 6 วันที่ผ่านมา

    riot killed lor i have no faith in any computer tcg

  • @ChromaToneMusic
    @ChromaToneMusic 7 วันที่ผ่านมา

    Just tooo boring to play now and like a chore 😢