Are You Hooked On Food? | Interview with Michael Moss
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- เผยแพร่เมื่อ 27 มี.ค. 2021
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For more information and to get the books, please go to www.MossBooks.us
From the #1 New York Times bestselling author of Salt Sugar Fat, a powerful exposé exploring the science of food addiction and how the processed food industry exploits our evolutionary instincts and legal loopholes in the name of profit over public health comes HOOKED -
Food, Free Will, and How the Food Giants Exploit Our Addictions by Michael Moss.
Because what we eat has never mattered more.
In 2013, Pulitzer Prize-winning investigative report Michael Moss
shocked the world with his #1 New York Times bestseller Salt Sugar Fat,
which has sold over 260,000 copies, by illuminating how the giants in the
food industry deployed those three essential ingredients to addict a
nation. Now, Moss explores the latest research on addiction in
HOOKED: Food, Free Will, and How the Food Giants Exploit Our
Addictions (Random House; On Sale: March 2, 2021) to uncover what
the scientific and medical communities-as well as food manufacturers-
already know: food can, in some cases, be even more addictive than
alcohol, cigarettes, or drugs.
Everyone knows how hard it can be to maintain a healthy diet. After all, many of the decisions we make about what to eat are beyond our control, especially given how our bodies and brains have
evolved over millennia. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying. We’ve evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods.
Moss goes on to show how the processed food industry-including major companies like Kraft Heinz, Nestlé, and PepsiCo-has not only tried to evade this troubling discovery about the addictiveness of food, but to exploit it. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. Obesity and diabetes rates continue to rise despite the fact that we are told repeatedly that fast food is bad for us. So why hasn’t that knowledge about nutrition resulted in a healthier population? With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. Where Salt Sugar Fat exposed the marketing trickery that food corporations use to ensnare us, HOOKED reveals the physiology and brain chemistry that leads us to become addicted to processed foods.
A gripping account of the legal battles and cutting-edge food science that have brought us to our current public health crisis, HOOKED lays out all the ways that the food industry exploits and deepens our troubling eating habits. But like a true David-and-Goliath story, Moss also shows us what we can do to retrain our brains to change what we value in food and seize control of our health.
Michael Moss is the author of the #1 New York Times bestseller Salt Sugar Fat: How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with The New York Times, a keynote speaker, and an occasional guest on shows like CBS This Morning, Dr. Oz, CNN’s The Lead, All Things Considered, and The Daily Show. - บันเทิง
I started a gourmet popcorn chain in 2014. I quickly realized how addictive and terrible the ingredients used in my products are for the health of my customers. I wouldn't eat most of my products, especially the sweet products and products with trans fats (that was almost every product I sold), and I still put on 40 pounds! I went from fit to fat fast and I didn't even eat the worst of the products! After 3 years of running and growing my business across the country, I walked away. I could no longer knowingly harm people and profit from it. I had to figure out a new way to make money and support myself, which was challenging, but it was worth it x1000! I've switched to a whole food, plant-based, SOS-free diet. I've lost just over 40 pounds from when I owned my business. I am thankful for all of the work Chef AJ, and others in this community, are doing!
Wow--that's amazing! Thanks for sharing your story.
Whoa that’s AWESOME 😎!
"Changing how we value food instead of letting companies tell us... " great discussion. Thank you for having this guest!
Michael Moss!!! One of my favorites!!
I was so excited to learn he would be a guest on your show. Nothing and no one gets by you, AJ. Your audience today was brimming with All Stars!!!!
Thank you♥️
In post-pandemic America, my newest struggle is getting home without placing that curbside order for a sugary drink. I'll get there.
Thank you Chef AJ and Mr. Moss!
Agree with you Chef AJ. He should have read his own book on Audible. His voice is mind blowing
Agreed, love his distinctive voice, and could easily listen to him read for hours.
For some reason I missed this TH-cam when it was current! Another great interview, and I am so happy that you strategically included questions from our fabulous plant-based docs for Mr. Moss, for whom I have great respect. His journalistic integrity is a rare and invaluable quality, and it's my fervent hope that he will be inspired to cover and embrace the plant-based movement in the near future! Again, thanks, Chef AJ!!
This is wonderful. I now understand why so many young adults eat mac and cheese in a restaurant.
Awesome conversation with Michael Moss! Now I will link this video when people ask related questions😎
Awesome thank you!
Precious and valuable information!!!!❤
Thank you Chef AJ for a very interesting interview! I sure am glad I don't eat Fritos's anymore. LOL
Than you AJ - these talks are so awesome and helpful. Thanks to Michael Moss also, cannot wait to read his new book
My pleasure!
I LOVE this man! He is phenomenal and wise!
Great interview! I cant wait to read the book.
Thank you so much, Chef AJ, for featuring this amazing writer on your show! I own and have read “Salt, Sugar and Fat” a few times. It was a real eye opener and, with “The Pleasure Trap,” has played a huge part in tamping down my own food addiction. This was a wonderful interview, and I am really looking forward to reading “Hooked”!
Thank you Michael- you are a hero!
He looks like Anthony Bourdain. His message, though, is more hopeful in that we can educate ourselves about food and addiction and do something about it.
It's a very interesting interview . I definitely need to read some of his books
Hi AJ! The Medical Medium (Anthony Williams) said "natural flavors" are MSG.
I've heard you mention how badly and for how long you've been wanting to interview him, so I'm glad you finally got the chance to!
Years ago one of the employees at Burger King told me the salt shaker they use on their French fries has salt AND sugar in it. There's that unholy combination again.
Just watch him on my local news station I definitely gotta get his book I just recently had to change my food habits!
Fantastic segment, thanks!!
Glad you enjoyed it!
Wow, that was fantastic. Thank you SO much Chef AJ, and it's so wonderful that he came on! People really do need to know this
How did I miss this one! So glad that you interviewed him.
Fantastic interview! Love Michael Moss and his work. Heat to hear him elaborate on his latest book-and I’m grateful to see that there are people delving intro this topic and asking the hard questions about our messed-up relationship with food!
Glad you enjoyed it!
Great interview Chef!!! Learned a lot!!!
Glad to hear it!
Thank you so much for this interview! Awesome 👏 I read his first book and I will definitely be read his second! Wonderful Chef AJ!
Glad you enjoyed it!
AJ your interviewing skills are excellent. I really enjoyed this and your birthday interview with the McDougalls.
Glad you enjoyed it!
Fascinating. Will be getting both of his books.
Wow...great interview....I love chocolate BUT I am happy with ONE square of 90% dark and it does NOT have to be EVERY day..... sheesh! thank you!
It all comes down to the almighty dollar for the large food companies. They don’t give a darn about our health. 🙁
A few years ago I read a book called “The End of Overeating” by Dr. David A Kessler, which deals with this subject.
Once I understood the science behind the foods and what companies were doing, I found it much easier to start making better choices. I’m also putting this book on my list. Great conversation AJ, thanks!
You're welcome!
Great interview. Looking forward to reading the book. Excellent content as always Chef AJ!
Hope you enjoy it!
Fantastic. I am changed because of this information. Deep thanks.
You're most welcome
Chef AJ, thank you once again for offering us such a wonderful educational opportunity by interviewing Michael Moss about his new book "Hooked." I recently read "Salt, Sugar, Fat:..." It made a strong impact on me and I have recommended it to others. I will definitely read his new book, too. I am grateful for and most appreciative of your efforts to find and interview knowledgeable, competent, and committed individuals who care about the fact that the natural, basic health of average people worldwide is being actively destroyed by the industrially-manufactured food industry and the public's misguided use of its products. The only way this will be remedied is through public education and active efforts to change individual and group culinary habits. Under no circumstances should investigative journalist Michael Moss apologize for enthusiastically and actively promoting his hard-written books. He is a professional author and is in the midst of promoting a new oeuvre. It is our very good fortune that he agreed to be interviewed by you and to share his unique perspective and accumulated expertise in the subject matter. Sincere thanks to both of you.
You are most welcome!
And loved Sugar,Salt,Fat!
Chef AJ, thank you for introducing us to this mans work! I’m going to read your books & his books.... I’m a sugary food addict since forever, do you recommend one book to start with?! I’m at a good weight now because of whole food “Low fat high carb” life BUT sugar keeps tripping me up into the hole 🕳!!!! I need help!! Do I read hooked first??
I would say whichever book you will read is a good one to start with,
Thank you so much Chief AJ!! I can’t wait to read both books. I sometimes eat Ritz crackers on the weekends and feel like I can’t stop eating them. I’m not going to buy them anymore 🤗!!
Out of the house---out of your mouth!
@@CHEFAJ yes, so true!!
I'm hooked 👩🦰🧒 great I'd just discovered that you can get a 15cm flame from a single Pringle...and was just burning potatoe crisps (chips ;0)) yesterday.
Love Scott Brick
❤️
Is he the same Michael Moss from The Night Flier?
I love all food, and can be a vegetarian or vegan, with supervision. If I eat any sugar or starch, it's all over. I can lose weight, but after a certain amount, it's as if a switch is thrown and I eat everything. That "fat organ".
I got nothing new from this interview except that Doritos have enough oil in them to be lit on fire. Even if Michael Moss understands what the food industry is doing to make and keep consumers addicted to their products, he writes about it for his own profit, and he doesn't abstain from consuming things like potato chips. He may believe he has avoided the deleterious effects of highly processed food but his insides will prove different eventually.