Growing Profitability ft. Steven Borrelli of Cuts Clothing

In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.
He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.
Tune in as we unpack how to navigate unpredictable demand, refine cash flow models, and build seamless teamwork between departments. Learn about the importance of liquidation, ordering strategies, and the nuances of contribution margins. Whether you're a seasoned entrepreneur or just starting out, this episode is a goldmine of insights on building a successful e-commerce business that scales efficiently while minimizing costly missteps.
Show Notes:
-Get your free ticket to Make Ads That Convert: bit.ly/3JTlXxa
-The Ecommerce Playbook mailbag is open - email us at [e-mail] to ask us any questions you might have about the world of ecomm.

[@mertcanuslu7533]

We need part 2!!!
Would love if you go deeper into the topic of product categories.
From a strategical and tactical point.

[@poidog22]

great episode...shame that there's only 673 views...

[@loganbrown6041]

Great interview and appreciate the candidness. Also your candor about wanting to overstate your business success when speaking with MuteSix
One thing I'm curious your opinion on... Should we push the industry to stop talking about "increasing AOV" and instead swap that out with whether they were able to increase Contribution Dollars per order? Increasing AOV really only means increased topline revenue IF number of customers stays consistent or increases period over period. BUT, if you're jumping into new categories, COGS could also be increasing and AOV is only increasing as a proxy of desired margin %. But with the increase in CAC, are you really performing better? Maybe not when it comes to Contribution Dollars in the door.
Thoughts?

[@nickhammond8440]

Shots on goal > Everything