The U and A also make up a Japanese Kabuto Helmet (which is a type of armour). The logo mark concept is actually brilliant and memorable Chris. Sure the logotype could use some work but its not as bad as you make it seem 🤷
I'm indifferent about the aesthetics of the UA logo, but Chris never mentions specifically what he dislikes about it. As influential as he is and as much weight as his opinion carries, I think his audience deserves to understand why he feels as strongly as he does. It almost feels like the UA mention was just clickbait for a side discussion about taste & trend. Just an observation.
@@thefutur That'd be valuable. From an objective standpoint, I think the UA mark satisfies basic logo criteria (simple, scalable, legible, distinctive). So I guess I'm just curious to know why Chris thinks it's in poor taste, and how he'd execute differently.
I personally like the UA logo. I think it's very clever. However, I did use to work for an in-house design team where I had to design a soccer ball design for a partnership with UA and it was awkward to design around the logo due to the shape of the logo.
I think the UA logo is pretty sick. Definitely memorable. I agree it could have been executed "better", but I like the weirdness of it. I think that's what makes it stand out.
Unpack the new Jaguar branding Chris! Everything, and I mean everything is wrong about it at every single level. In fact it makes GAP's rebranding nightmare look like genius.
I remember when Under Armour started to gain traction, the logo bothered me. Maybe it was because I didn't fully understand the brand at the time, but I couldn't grasp why an X would be prominent for a brand called Under Armour. Yes, I saw the U and A in the logo but aesthetically the X stood out and it felt "cheap". I'm not sure if it was because I have always gravitated and appreciated minimalist graphic design, so from a design perspective the UA logo didn't sit well with me as it's bulky and almost playful for being an athletic brand. It's know they're a billion dollar company so my opinion doesn't matter. I'm one of those people that will dig deeper into a company or brand that I don't know about if I see simple and clean design. For example, I didn't know what the GIAD brand was until I saw your hat. The minimalist typography design resonated with me, so I dug deeper into the brand and the brand spoke to me, so they gained a customer. On a side note, I know a lot of businesses lead with a value proposition but I've seen some strong value propositions but when I see the product it's terrible so I drop. I like to balance leading with design and value. I think they both support and need each other. I wrote a blog about this very topic on my site. Anyway, I agree with you on this one Chris.
The way Chris spoke about UA logo made me reconsider whether I just don’t see that this logo is somehow bad 😂 But I never had a problem with it. It’s simple, clever, looks kinda sexy, confident and sporty. It gives me this aggressive vibe. I like it, even though I don’t own any products by them. Remember, just because Chris says it’s butt doesn’t mean you can’t like it
Thank you! I have never liked the way the logo felt. I have in fact removed the logo off of a shirt because I loved the quality of the material. A Nike shoe compared to an Under Armour shoe? Not even close.
I usually love your content, but I don’t get your take on the Under Armour logo. To me, it’s genius-bold, fresh, and super recognizable. The abstract style makes it stand out compared to other logos. I honestly think it’s one of the best out there!
That's neat to hear. To me, the logo disappears and to be honest I never remember seeing it. Despite being in the stores that sell it, repeatedly, I just don't even remember seeing the logo.
Great insight on the fact that not having a process affects design work and strains the brain of thinking it's doing something new. Personally have no problem with the UA logo as design is subjective. Thank you sir for all you do
Would have loved more of a breakdown about why the Under armour doesn't work and maybe your take on what would make it better. Probably this element I noticed the most is the harshness of the curve to a straight line (boning effect) in the arches of the shapes. Which does throw me off. Also potentially feels too bulky for something that is thin and light under your clothes.
Liked it and would watch more videos with this format. Also, came across you video on personal style some months ago and it was an eye opener - have started changing my wardrobe. Thanks, Chris.
When you realise the background of the company is for layers to wear under the armour(of American football pads) you realise the U and the A intersect specifically to put an American football in there. It’s a vital consideration for understanding the logo.
As much as I love the long pods, these info packed shorter episodes are amazing! My mom is the Global SEO director for under armour, she agrees that design is the weakest part of the company
Noted Chris. I am indifferent about UA logo. To me it has most of the aesthetics + geometry used by old MASTERS of ART. Talk about dynamic symmetry, it passes!!! It's really a simple and yet amazing LOGO. Period. Thanks.
@@thefutur It maybe that all my tennis gear is UA and I win matches with it on. So there's probably some subliminal love for the logo rather than looking at it technically.
In a hurry, yesterday I quickly pulled out a top, perfect fit, unique material, and I thought: why does this terrible UA logo has to be on it?🤣 I really like this format and I also enjoy the discussion it sparks!
Thank you for mentioning the AI solution or option that people are considering. Many startups are doing this these days. They actually believe that AI gets the job done and don’t understand what goes behind branding. Perhaps you could make another video that really explores this problem further. Also I completely agree with the aesthetics of Under Armour. Compared to other sports brands I have never looked at Under Armour’s logo and thought, that’s a beautiful logo mark.
Ok so let's see - the Under Armor logo: 1. Harmony, Balance, Ratio etc. - yes, it's symmetric and balanced 2. Looks good when scaled down - yes, i've seen it multiple times scaled down, looks good, clear and readable 3. Not overly complicated - some logos can be complicated so i don't see that as a must have, but whatever - yes, it is not complicated 4. Very versatile - yes, like gucci logo can be used as a pattern and on different aplications. Not sure where does this come from, seems like a troll ai generated video to get people to comment (you got me lol)
nah. if following the rules made for a good logo, everyone would be good. there's beauty and harmony in forms, and this one falls short for me. feel free to buy all the under armour gear you like though.
I really love when you talk about logo Chris. As it's my passion and profession both. I am always curious to know your opinion about big brand logos and their usage of using the logo as a brand. I am glad to knowing that I follow the same process by putting my logo infront of bunch of other logos which are their competitors or better than them and then I do analysis. I really love what you said about trend and the difference between trend and fad. Totally agree with you on all of this. Thank you so much billion times for making this amazing video Chris 🙏🏻🙏🏻❤️❤️
Chris's comments about the Under Armour logo in the video really resonated with me, as I've always had mixed feelings about it. While some people may appreciate the design, I find its execution amateurish. Whenever I see it in shops or on people in the street, it gives off a distinctly cheap impression. As brand expert Marty Neumeier says, 'A brand is people's gut feeling about a company'-and my gut feeling about Under Armour's visual identity has always been underwhelming.
I wanna meet the persons who convinced Jaguar to do what they've done. These persons are psychology masterminds and I wanna learn from them - the art of hypnotizing clients.
Great video, but I think it's best if you don't call a logo a**. It's still your opinion, a lot of professionals love the logo for different reasons. And trust me, there are some professionals who would call your logo a**, based on their own opinions, which is not true.
He should have looked into the brand and the history of the logo... Palm Angles liked the logo in 2017, Balenciaga liked it enough to reach out for a collab that is out now. The UA logo has been mentioned as a premium logo in many studies for a long time and is tied to some of the best athletes like Tom Brady, THe Rock and Steph Curry who all have great style. Just a heads up. If you don't like the logo you should see who the new Chief Product officer is now. Also if you don't like the UA logo now... you're going to really hate it for sure in 2025 lol. Get ready.
@Chris: Are you doing sports? Do you talk to athletes? I do and I can tell you one thing: People who train, like this logo and the brand e.g. in Austria I see, how AU is getting more and more popular and the fact, that this logo looks cool, is one of the reason (many other brands with good stuff, but a shitty logo don't) - So don't get me wrong, but what you say here is just an opinion and has not much to do with design aesthetics. You show Nike so many times, but come on, there were times, when nike was way less popular than adidas etc. so it's not like the logo makes the job. And you know it, since you also follow Marty's approach to brand :) What I would wish from you: If you feel good enough to blame a logos aesthetics, maybe next time you explain it a bit more in detail? Or would you say, having 2.6m followers gives you the right just say it ant thats it ? :)
being a human gives me the right to have an opinion. you are sharing yours. we don't have to agree. I am a designer who has an opinion on things. you are entitled to an equal an opposite opinion and we don't have to be upset at each other right?
Come on, Chris ;) First of all, I would say, here on your channel, you speak as a professional designer. not as a human - because if you speak a out the logo and it's aesthetics as a human (and not a s a designer), then my answer is: you have no idea, so don't blame somebody's professional work in public :) Now, let's be honest and stay with the version, that you speak here as an experienced designer - don't you think, it would be cooler to give at least 2-3 reasons, why this logo is not well designed?
@@thefutur Btw. I'n not upset :) I'm just wondering, since usually your content is really good (I recommend you very often), but this opinion about the logo didn't convince me. I still would be interested, why it's not aesthetic for you. Btw. I often see very ugly User interfaces and also share my thought about it, even in public and to other designers, directly - but when doing this, I always explain why - I just believe, this is, how we, designers, should do it.
A lot of people backing up the under armour logo... personally I don't love the weird curves to straight edges on the inside, the thin inner lines next to the thin bit of negative space which won't scale too great, the fact it's edges make it feel encased in an invisible football shape... not a great shape... and the font 🤢 so many tiny cutouts and there's 3 copy paste R's. Pretty uninspiring tbh
I like Under Armour as a brand. I love their running shoes. They're the best for me cz i get everything I want from a pair of black UA sneakers. Would I wear their other Appearal? Not necessarily.
The UA logo seems to past the test of all the things tha you mentioned so in that sense it is a very good logo. It is a logo I like by the way even though I would not say I am a big fan of the brand. It it one thing to just not personally like a logo and that is fine, and I can respect that and your opinion. In this video though you never really get to what it is you do not like about it other then you just don't like it. I do like this quick 10 minute take on a logo video though.
I feel so sad when designers troll other designers. I feel that creativity has no direction. It doesn't mean that it is wrong if it is not the way you think.
bro, with all due respect, Butt is the greatest design of them all. So it doesn't help that you are comparing this to butt. Coz...day and night, apples and oranges, you know. It's great design when you want to turn around in public and look at it. So respectfully disagree with your comparision to butt. ua logo sucks though, agree with that. but dont you compare it to butt.
For the longest time I believed the Under Armour logo was an H (I didn't know the name). Then a friend told me about the brand and I had to force myself to see the U and A. Horrible design.
Most people (probably not those who comment or watch this channel) think the Nike logo is a check, and yet we don’t judge it to be horrible. Just a point to consider.
I sent Chris a DM on IG back in 2021 asking about our logo for our baseball/softball bat bag product. Someone liked a logo that more or less showed what the bag could do, but I liked the more abstract "athletic" feeling logo that I ended up choosing. My question to Chris back in 21 was, do you need to design a logo that describes what your product or service does? He was gracious enough to respond by saying: "Logos do not describe the product or service. They're about a feeling or idea." and thus, his statement/affirmation of how I was feeling towards our logo decision was validated. So, thank you for your kindness in responding to a random stranger back in 2021 :-) All the Blessings, Jeremy
@@thefutur This could actually be a decent video idea. How does it happen that sometimes not-so-great design decisions pass all the levels and get published, in corporations that certainly spend a lot of money on it and can afford any designer. Like this case with Jaguar, or in car design the current beaver teeth BMW designs (a blind man can tell those proportions are insane). You would think with all the people involved somebody high up would call it out looking wrong, yet it gets released. Is it just a lead designer overrunning everybody else's opinions? Is it nobody speaking up because they don't want to challenge the lead designer? I'm genuinely curious how this happens.
Want to learn more about logo design: www.thefutur.com/course/logo-design-01
The U and A also make up a Japanese Kabuto Helmet (which is a type of armour). The logo mark concept is actually brilliant and memorable Chris. Sure the logotype could use some work but its not as bad as you make it seem 🤷
Absolutely
I fought it was a bone 🦴
I'm indifferent about the aesthetics of the UA logo, but Chris never mentions specifically what he dislikes about it. As influential as he is and as much weight as his opinion carries, I think his audience deserves to understand why he feels as strongly as he does. It almost feels like the UA mention was just clickbait for a side discussion about taste & trend. Just an observation.
maybe follow up video?
shouldve explained it here... you lost me. sorry
@@thefutur If you criticize-propose
@@thefutur That'd be valuable. From an objective standpoint, I think the UA mark satisfies basic logo criteria (simple, scalable, legible, distinctive). So I guess I'm just curious to know why Chris thinks it's in poor taste, and how he'd execute differently.
You're also missing the genius in this design that it's part of 2 interlocking chain mail pieces that make up armor.
Oh man I can't wait until you check out the new Jaguar visual identity.
😂😂😂
Jesus Christ. It's horrendous 😅
We hate you, We can't un-see it now.
worst part is, someone in that company has convinced a whole board to give that rubbish approval 😂
And you guys call yourself professionals? Laughing about somebody's work? How many of you did even have a chance to work for a big brand like Jaguar?
I personally like the UA logo. I think it's very clever. However, I did use to work for an in-house design team where I had to design a soccer ball design for a partnership with UA and it was awkward to design around the logo due to the shape of the logo.
I like the Under Armour logo
I think the UA logo is pretty sick. Definitely memorable. I agree it could have been executed "better", but I like the weirdness of it. I think that's what makes it stand out.
I absolutely LOVE this format!!💓💓I would love to hear your insights on design and see more videos on design direction. Please keep them coming!🙌💓
Thanks again, Chris. Love listening to you while I work...
Appreciate it Dennis.
Love it. I thought I was alone thinking the same about a logo you’re gonna wear or have around to see.
Unpack the new Jaguar branding Chris! Everything, and I mean everything is wrong about it at every single level. In fact it makes GAP's rebranding nightmare look like genius.
I remember when Under Armour started to gain traction, the logo bothered me. Maybe it was because I didn't fully understand the brand at the time, but I couldn't grasp why an X would be prominent for a brand called Under Armour. Yes, I saw the U and A in the logo but aesthetically the X stood out and it felt "cheap". I'm not sure if it was because I have always gravitated and appreciated minimalist graphic design, so from a design perspective the UA logo didn't sit well with me as it's bulky and almost playful for being an athletic brand. It's know they're a billion dollar company so my opinion doesn't matter. I'm one of those people that will dig deeper into a company or brand that I don't know about if I see simple and clean design. For example, I didn't know what the GIAD brand was until I saw your hat. The minimalist typography design resonated with me, so I dug deeper into the brand and the brand spoke to me, so they gained a customer. On a side note, I know a lot of businesses lead with a value proposition but I've seen some strong value propositions but when I see the product it's terrible so I drop. I like to balance leading with design and value. I think they both support and need each other. I wrote a blog about this very topic on my site. Anyway, I agree with you on this one Chris.
Finally
Someone calls out the Under Armour logo
The way Chris spoke about UA logo made me reconsider whether I just don’t see that this logo is somehow bad 😂
But I never had a problem with it. It’s simple, clever, looks kinda sexy, confident and sporty. It gives me this aggressive vibe. I like it, even though I don’t own any products by them.
Remember, just because Chris says it’s butt doesn’t mean you can’t like it
I actually like the UA logo, it is memorable and unique. I'm curious how would you do it differently though. Perhaps your version or remedy to it.
do you wear any under armour merch w/ the logo?
@@thefutur I would have if I actually liked their clothes / brand. Let's say the logo was Acronym's logo. I would have rocked that easily.
And this whole time I'm waiting for him to say why the Under Armour logo is bad...
Thank you! I have never liked the way the logo felt. I have in fact removed the logo off of a shirt because I loved the quality of the material.
A Nike shoe compared to an Under Armour shoe? Not even close.
Not even close.
The UA logo is really the perfect example of function over form. It’s brilliant, but brilliant is allowed to be aesthetic. Cmon UA!
I'm so glad someone said the quiet part out loud, after thinking about it a little bit, that will be a really hard logo to design.
I usually love your content, but I don’t get your take on the Under Armour logo. To me, it’s genius-bold, fresh, and super recognizable. The abstract style makes it stand out compared to other logos. I honestly think it’s one of the best out there!
Yeah but if you try to scale-up the logo, you see Chris' point.
That's neat to hear. To me, the logo disappears and to be honest I never remember seeing it. Despite being in the stores that sell it, repeatedly, I just don't even remember seeing the logo.
we all have our own take on shapes. glad you like it.
Great insight on the fact that not having a process affects design work and strains the brain of thinking it's doing something new. Personally have no problem with the UA logo as design is subjective. Thank you sir for all you do
Would have loved more of a breakdown about why the Under armour doesn't work and maybe your take on what would make it better. Probably this element I noticed the most is the harshness of the curve to a straight line (boning effect) in the arches of the shapes. Which does throw me off. Also potentially feels too bulky for something that is thin and light under your clothes.
Liked it and would watch more videos with this format. Also, came across you video on personal style some months ago and it was an eye opener - have started changing my wardrobe. Thanks, Chris.
Waiting to see your take on new JAGUAR rebranding
When you realise the background of the company is for layers to wear under the armour(of American football pads) you realise the U and the A intersect specifically to put an American football in there. It’s a vital consideration for understanding the logo.
As much as I love the long pods, these info packed shorter episodes are amazing!
My mom is the Global SEO director for under armour, she agrees that design is the weakest part of the company
Well, maybe this is the reason, why she is director of SEO and not design :)
@@enterpriseuxa good SEO needs good design too
Trends vs fads, good point 🤘🏽♥️
people mix trends for fads. good to stay on top of trends. but don't chase fads.
Great video!! Wished you “fixed” the under armour logo to have a contrasting idea.
Next time!
Any discussion on how to adjust or correct said logo?
Noted Chris. I am indifferent about UA logo. To me it has most of the aesthetics + geometry used by old MASTERS of ART. Talk about dynamic symmetry, it passes!!! It's really a simple and yet amazing LOGO. Period. Thanks.
I love the UnderArmor logo.
you do Chris? you rock UA?
@@thefutur It maybe that all my tennis gear is UA and I win matches with it on. So there's probably some subliminal love for the logo rather than looking at it technically.
In a hurry, yesterday I quickly pulled out a top, perfect fit, unique material, and I thought: why does this terrible UA logo has to be on it?🤣
I really like this format and I also enjoy the discussion it sparks!
The logos' mood board comparison with our logo, it's an interesting approach! Thank you, Chris.
Agree with everything. Thank you. His logo however not sure follows those principles. Easier to teach than to do I guess. Could just be me though.
I loved this vid. It stood out to me because I got used to the conversational content 👍🏼
I thought for sure this was going to be about Jaguar
Thank you for mentioning the AI solution or option that people are considering. Many startups are doing this these days. They actually believe that AI gets the job done and don’t understand what goes behind branding. Perhaps you could make another video that really explores this problem further.
Also I completely agree with the aesthetics of Under Armour. Compared to other sports brands I have never looked at Under Armour’s logo and thought, that’s a beautiful logo mark.
Gosh thank youuuuuu! not a designer, but back in the early 00s the first time I saw the UA logo, I thought it was hideous!
Ok so let's see - the Under Armor logo:
1. Harmony, Balance, Ratio etc. - yes, it's symmetric and balanced
2. Looks good when scaled down - yes, i've seen it multiple times scaled down, looks good, clear and readable
3. Not overly complicated - some logos can be complicated so i don't see that as a must have, but whatever - yes, it is not complicated
4. Very versatile - yes, like gucci logo can be used as a pattern and on different aplications.
Not sure where does this come from, seems like a troll ai generated video to get people to comment (you got me lol)
nah. if following the rules made for a good logo, everyone would be good. there's beauty and harmony in forms, and this one falls short for me. feel free to buy all the under armour gear you like though.
@@thefutur Understand your point, cheers!
Thanks a lot Sir. It clarified a lot of things.
I appreciate chris for this impacting information 🙏
I really love when you talk about logo Chris. As it's my passion and profession both. I am always curious to know your opinion about big brand logos and their usage of using the logo as a brand. I am glad to knowing that I follow the same process by putting my logo infront of bunch of other logos which are their competitors or better than them and then I do analysis.
I really love what you said about trend and the difference between trend and fad. Totally agree with you on all of this. Thank you so much billion times for making this amazing video Chris 🙏🏻🙏🏻❤️❤️
first ! always the best with u guys . thank u chris do and the team
Love the video! Chris what do you think of new Jaguar rebranding ?
It’s bad
Chris's comments about the Under Armour logo in the video really resonated with me, as I've always had mixed feelings about it. While some people may appreciate the design, I find its execution amateurish. Whenever I see it in shops or on people in the street, it gives off a distinctly cheap impression. As brand expert Marty Neumeier says, 'A brand is people's gut feeling about a company'-and my gut feeling about Under Armour's visual identity has always been underwhelming.
Love to hear your take on new Jaguar logo...
I wanna meet the persons who convinced Jaguar to do what they've done. These persons are psychology masterminds and I wanna learn from them - the art of hypnotizing clients.
Awesome information I really needed to hear it.
Great video, but I think it's best if you don't call a logo a**. It's still your opinion, a lot of professionals love the logo for different reasons.
And trust me, there are some professionals who would call your logo a**, based on their own opinions, which is not true.
It's an opinion and a discussion, all good.
The Under Armor logo is the FIAT Doblo of Aesthetics. 🤗
you gave the right formula but came to the wrong conclusion with the under armour logo. it might not be a stellar logo but it is definitely not poop
I would’ve liked to see Chris’s interpretation of the Under Armour logo
like a redesign?
@ Yeah! Like a redesign. To learn how to fix the problems that Chris is addressing.
You should do on the Jaguar rebranding it's perfect for the algorithm and I wanted to know your take
the moment when the client wants a full illustration as a logo is the worst...
I love this!!💯❤
When can we cop those TheFutur shoes?! 🔥
He should have looked into the brand and the history of the logo... Palm Angles liked the logo in 2017, Balenciaga liked it enough to reach out for a collab that is out now. The UA logo has been mentioned as a premium logo in many studies for a long time and is tied to some of the best athletes like Tom Brady, THe Rock and Steph Curry who all have great style.
Just a heads up. If you don't like the logo you should see who the new Chief Product officer is now. Also if you don't like the UA logo now... you're going to really hate it for sure in 2025 lol. Get ready.
More of this please ❤
I don't know what to do, I like the UA logo. I think the designer got it right.
excellent. design is subjective.
Kinda funny how this came out just as Jag dropped their logo bomb.
I always thought their logo was a dumbell whenever i see it, but it could just be me
@Chris: Are you doing sports? Do you talk to athletes? I do and I can tell you one thing: People who train, like this logo and the brand e.g. in Austria I see, how AU is getting more and more popular and the fact, that this logo looks cool, is one of the reason (many other brands with good stuff, but a shitty logo don't) - So don't get me wrong, but what you say here is just an opinion and has not much to do with design aesthetics. You show Nike so many times, but come on, there were times, when nike was way less popular than adidas etc. so it's not like the logo makes the job. And you know it, since you also follow Marty's approach to brand :) What I would wish from you: If you feel good enough to blame a logos aesthetics, maybe next time you explain it a bit more in detail? Or would you say, having 2.6m followers gives you the right just say it ant thats it ? :)
being a human gives me the right to have an opinion. you are sharing yours. we don't have to agree. I am a designer who has an opinion on things. you are entitled to an equal an opposite opinion and we don't have to be upset at each other right?
Come on, Chris ;) First of all, I would say, here on your channel, you speak as a professional designer. not as a human - because if you speak a out the logo and it's aesthetics as a human (and not a s a designer), then my answer is: you have no idea, so don't blame somebody's professional work in public :)
Now, let's be honest and stay with the version, that you speak here as an experienced designer - don't you think, it would be cooler to give at least 2-3 reasons, why this logo is not well designed?
@@thefutur Btw. I'n not upset :) I'm just wondering, since usually your content is really good (I recommend you very often), but this opinion about the logo didn't convince me.
I still would be interested, why it's not aesthetic for you. Btw. I often see very ugly User interfaces and also share my thought about it, even in public and to other designers, directly - but when doing this, I always explain why - I just believe, this is, how we, designers, should do it.
the discussion on branding could go nuclear if 'Jaguar' has anything to do with it 😅
haha
Ur systemically true, Chris Do. Thanks.
I appreciate that
Hey Chris, can you please do a video on Jaguar rebranding.
A lot of people backing up the under armour logo... personally I don't love the weird curves to straight edges on the inside, the thin inner lines next to the thin bit of negative space which won't scale too great, the fact it's edges make it feel encased in an invisible football shape... not a great shape... and the font 🤢 so many tiny cutouts and there's 3 copy paste R's. Pretty uninspiring tbh
Wonderful!!
This post is great timing with the recent launch of Jaguar's horrible new identity lmao
do we need to do a video on this?
@@thefutur yes!
You have been saying that... pointing it out. haha
Sorry Chris, really disappointed by this video ;) You blame the UA Logo giving arguments, which kill your logo (thefutur) way faster, than UA :)
okay. kill away.
@@thefutur you did it yourself, by saying, a logo is not good, if it does not work in small size - btw. fully agree with you :)
@@thefuturcouldn’t agree with you more
Always finding value at The Futur.
I like Under Armour as a brand. I love their running shoes. They're the best for me cz i get everything I want from a pair of black UA sneakers.
Would I wear their other Appearal? Not necessarily.
on the other side, I rock Adidas logo all day long.
I get the logo, it just doesn't jump out at me like other logos do. I can miss it very easily
The UA logo seems to past the test of all the things tha you mentioned so in that sense it is a very good logo. It is a logo I like by the way even though I would not say I am a big fan of the brand. It it one thing to just not personally like a logo and that is fine, and I can respect that and your opinion. In this video though you never really get to what it is you do not like about it other then you just don't like it. I do like this quick 10 minute take on a logo video though.
Hi chris, did you wear Rudraksh bracelet?
oh yes. but I didn't know that's what it's called. I like it for the look.
@thefutur greate, its also calles lord Shiva's tears.
I thought I was the only one who hated that logo.
Let’s jump for the race then😂
Wow.. When did y'all get here? It's been like 5 minutes
The UA logo is more recognizable than any of the logos you have done.
Ok. Recognition = great?
my brain
I feel so sad when designers troll other designers. I feel that creativity has no direction. It doesn't mean that it is wrong if it is not the way you think.
No designer was mentioned in this video. Just a logo...
@thefutur I talked in general. Just shared my thoughts here in public
@@aj-lan284 Okay so did we...
go in Do🤭
Under Armour to get a new logo by the end of 2025
I don't get meaning a big deal out of a logo. How many customers have stopped using a company's service/products because they changed the logo?
we fall in love w/ the products and service. the logo is an identifier. unless it's fashion.
bro, with all due respect, Butt is the greatest design of them all. So it doesn't help that you are comparing this to butt. Coz...day and night, apples and oranges, you know. It's great design when you want to turn around in public and look at it. So respectfully disagree with your comparision to butt. ua logo sucks though, agree with that. but dont you compare it to butt.
That logo design is horrible without its intrinsic apparel quality.
I can't stand the Hyundai logo
I thought you would make a better UnderArmor logo.... fail!
haha
Under Armour logo is the ugliest logo ever! The logo alone stops me from buying their clothes.
For the longest time I believed the Under Armour logo was an H (I didn't know the name). Then a friend told me about the brand and I had to force myself to see the U and A. Horrible design.
Most people (probably not those who comment or watch this channel) think the Nike logo is a check, and yet we don’t judge it to be horrible. Just a point to consider.
This logo looks so cheap.
This guy is just marketing you don't even teach nothing valued sorry
new JAGUAR logo is utter trash
can't argue
First to comment😂😂
I sent Chris a DM on IG back in 2021 asking about our logo for our baseball/softball bat bag product. Someone liked a logo that more or less showed what the bag could do, but I liked the more abstract "athletic" feeling logo that I ended up choosing. My question to Chris back in 21 was, do you need to design a logo that describes what your product or service does? He was gracious enough to respond by saying: "Logos do not describe the product or service. They're about a feeling or idea." and thus, his statement/affirmation of how I was feeling towards our logo decision was validated. So, thank you for your kindness in responding to a random stranger back in 2021 :-) All the Blessings, Jeremy
I been using a logo for 7 years locally, guy made waterdown version selling garments... how to register logo...lmk
USPTO
Would love to hear your thoughts on the trainwreck of a re-design Jaguar just did
it's pretty bad.
@@thefutur This could actually be a decent video idea.
How does it happen that sometimes not-so-great design decisions pass all the levels and get published, in corporations that certainly spend a lot of money on it and can afford any designer.
Like this case with Jaguar, or in car design the current beaver teeth BMW designs (a blind man can tell those proportions are insane).
You would think with all the people involved somebody high up would call it out looking wrong, yet it gets released.
Is it just a lead designer overrunning everybody else's opinions? Is it nobody speaking up because they don't want to challenge the lead designer? I'm genuinely curious how this happens.