What The HELL Is Happening At YSL?
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- เผยแพร่เมื่อ 8 มิ.ย. 2024
- WHAT in the WORLD is happening at YSL?! For the first time in YEARS we have just seen one of the first PRICE DECREASES from a luxury brand, here's my take on the topic. Watch next 👉 • CLEARING OUT & SELLING...
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What do you think of this bold move from luxury fashion house Saint Laurent? The wildly popular LouLou bag including the small and medium toy have all seen around a £300 / $300 DECREASE, as well as the envelope wallet on chain bag. Does this make you want to buy from YSL more? I must say, I love my YSL bags and the price reduction is welcome. I wonder if more luxury brands will follow suit.
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What a STRANGE turn of events at Saint Laurent, the first time we've ever had to chat about a PRICE DECREASE from a luxury brand! What's your take?
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This actually makes me respect YSL more. I've probably completed my bag collection already, but I would buy YSL just to support them. They respect the times, and I feel the other brands have become so greedy. Even thinking of selling my chanel bags.
I agree with your respect sentiment. I feel like, finally, someone is *lowering* some of these insanely high prices.
I would feel that too if they hadn’t increased their prices almost 30% in the last couple years. It seems like they’re just correcting their own mistake
Lol sell your Chanel before it starts falling apart like mine has and it's only less than a year old! Meanwhile I have a Lulu from 2018 that looks pretty new
Don't respect them too much. They see the writing on the wall and you can best be sure the rest of the "brands" will follow. We are headed for the worse recession this country(America) has EVER seen. If you've purchased your bag thinking you can resell it down the line, well that's going away too. I never once purchased an accessory for its resale value. But if this is you, sell now!
They had to decrease the prices because they stopped doing sales and the bags are not selling well at full price. The regular customers who used to buy YSL during sales has no intention of paying full price. Glad I've stocked up on YSL , which is actually my favourite brand, during their sales. The items are classic and never age.
I think that lots of people look down on YSL for some reason but if you dig in the history it's one of the pioneering luxury brands. Yves Saint Laurent was a genius, together with Gabrielle Chanel of course. 😉
No, LV and Hermes are pioneering luxury brands. They were founded in the 19th century.
YSL was a fashion genius, no question, but it's not like he was known for his handbags. That's why YSL handbags will never have the prestige of some other brands. You're mostly paying for the brand name and not necessarily the best luxury as Tanner pointed out in his review.
YSL.. my fav designer brand. Since timeeeeee!
I love YSL. Couldn’t believe their recent price increases. I think they found they couldn’t pull what LV and Chanel have been doing. And yes if we could get it on sale I wouldn’t even think of paying the inflated retail prices
Fully agree when i got into luxury bags 4-5 of my top picks were ysl .. the gowns have been fantastic in the og times and still are . Blazers are tdf too
@@longchampedthose brands did amazing utility goods (luggage and horse stuff ) for the rich and noble. Quite different from fashion pioneers like Yves Saint Laurent or Christian Dior who made the most stunning gowns and suits !!
The price decrease makes me want to look at this brand. The price increases are out of control. I am gonna look at this brand
You should see the price increases of these quiet luxury brands. Several price increases in 1 year a lone. Its crazy.
If you’re buying a bag that is $2k plus, $300 isn’t a major decrease to sway a decision in the bag.
The price decrease is great news. This would attract more clients like us who avoids ridiculous, unacceptable price hikes such as those in other luxury brands with high price tags and low quality
Off topic: what’s with the sudden glow up Steph? You look amazing! This hair style and makeup suits you a lot!
Oh thank you! I wasn't sure what everyone would think to the new hair style, glad you like
I think you look fabulous with this hair style and your skin is GLOWING! 🩷
I second that. This hairstyle suits you Steph 😊
I agree , was just thinking the same thing
I agree was just thinking that !
I totally agree with you. By lowering the price of an entry level bag, Saint Laurent is hoping that the people who buy the cheaper bag today are going to be the people who buy a more expensive bag 'tomorrow'. It will be very interesting to see what the other luxury brands choose to do re price point for the remainder of this year.
The brands are starting to realize that people are rethinking how they purchase. I sold 12 bags and kept 1 because it was a push present. I used to buy without thinking as long as I should have but now I am focusing more on retirements, savings, travel, and investments. I want to retire early and pay for my son's education. I am planning on purchasing at least 1 new bag next year as a celebration of a goal I am working on now and another one for another goal I am working to complete next year. However, with my travel plans I have now with my son it doesn't make sense for me to have so many bags like I had before. I will probably stop at 5 this time.
While I appreciate the craftsmanship of designer brands for me priority is a priority! And designer handbags are just on that list !
No bag is worth 2,000-5,000. Getting your money back by selling your bag, you will never get full price as it has depreciated 🧐
I never buy YSL full price. You can get them for so much less in outlet or preloved! They dont hold its value.
Omg exactly! There wear and tear is just ridiculous. Should never buy brand new . Not worth it for sure !
Loved listening and reading the comments. You're the best! Plus the clothes, love your style. I know I always say this, but it's true. And the ladies are right, you are glowing. Have a wonderful week, and be safe!
Finally they realised they are losing customers 🌸
Really enjoyed this Steph. Very interesting times....
I used to love them, but they did multiple price increases in 2023 and they completely lost me. Love the history of the house - Yves was incredible.
Same. I think they got too big for their britches. They are nowhere near my radar at their current prices, even with those couple bags they “reduced”, they are still at over inflated prices. Maybe if those small loulou’s came back down to reality around $2100 like they used to be. But nearing $3k, they’ve lost their minds
@@2FrenchiesItsCrazyAllTheTime the same. They may now drop the prices, but since covid their prices skyrocketed!!! I lost any desire to buy one for 30% or more increase
I agree with your analysis. I also think social media, especially Instagram & You Tube, introduced a luxury lifestyle to the masses, who then started buying high end luxury items that were previously not on their radar and the demand for these items skyrocketed. The resale market also made hard to get in store luxury items accessible to anyone who could afford it. If you’re Chanel or Hermes all you can do to remain exclusive is raise the prices and/or limit the quantity.
Yes you’re right. I’m currently doing some research on the history of the luxury market and houses and it’s fascinating. I’ll be sharing some insights soon. They call these brands ‘democratised luxury’ and the aim of many is to actually target the working / middle classes for the first time in history
@@Handbagholic Very interesting! I look forward to that video!
Chanel and Hermes prices will fall too.
i think it’s genius marketing for ysl!! especially with the rise of super fakes and pre loved bags especially amongst the younger generations like gen z & millennials (like myself) they are lowering their prices and have true entry level prices/pieces which is getting harder to come by these days! it’s almost like a fuck you to chanel and i’m here for it! i also think the public is outraged by all the price increases with chanel in addition to the quality going down so we are turning to (and respecting) brands like ysl that are actually lowering their prices during times like this!! definitely makes me want to buy from them more!
No need for the foul language..Keep it classy!
Look at you with your hair parted in the middle - love!❤Your new look really suits you.👍💟🌻
Loving your look today, Steph! Giving very effortless chic vibes!
Aww why thank you!
Loving your new hairstyle Steph, you look fab❤. If YSL are reducing their prices then I’ll definitely be buying 🤞💜
Wonderful video Steph!! Very interesting that YSL has decreased their prices on some but increased on others. And I agree, they are being very strategic. It also gets people talking, which is free marketing for them as well!
Very informative and educating thank you!
Interesting! Really like the structure of this video. Great job Steph!
Thanks so much!
Very, very interesting video. Lots of food for thought! Thank you Steph.
Glad you enjoyed it Kay
LOVE your videos, just gobbled up a bunch in a row. Love that you're direct, give us the vital deets only, and have topics that you know we want to hear about designer bags! Thank you from a new subscriber 😊
You're the sweetest Kimberley! Thank you for your kind comment, you've made my day. So glad to have you here
Amazing video, love the information and how well it’s put together. These are the type of videos I enjoy, I own a business so I tend to look at most things this way. Lovely! I won’t buy the Lou Lou since it doesn’t retain value, even if it’s lowered in price, I rather spend more to get better quality/value.
Mind you I do have 7 YSL bags in my collection as well as 7 chanel bags, I just try to add pieces that are unique. Thanks Steph, your videos are great!
I feel like this price decrease is just a gimmick. It’s not that much less, doesn’t change the bulk of the money you need to spend on a bag. I don’t understand how $300 makes you change your mind on a $2500 bag. To me, if all of a sudden we are talking $1000 less then it makes a difference. That’s also why I don’t buy used, the prices are way too high. If I need to spend $2000 in a used bag I prefer to spend $3000 in a brand new one at the boutique with the experience that comes with it. I do have a lulu and a woc from YSL which I bought last year and this price decrease means not much to me. I really want their sac du jour and their manhattan bag
I am surprised sac de jour has an increase. Ppl keep saying its out of trend now, but it's design is so classic
I liked this more analytical style of video! hope you do more of them :)
So glad you like it Liena, a little more topical chat so I hope everyone enjoys.
Steph I am so so so sorry I am late because I was not well and you really really made my day you are my truly truly inspiration🥹🩷✨😭
They have had bad earnings and projections are down. Lower foot traffic. I think they assessed that they overpriced some goods. I think they are trying to drive volume.
Yes definitely trying to drive volume
Awesome video and analysis. I really enjoyed listening to you. I love YSL, and i will be buying the Icare next. it is on my wish list. I do agree with you regarding the YSL strategy.
Enjoyed your analysis! Always enjoy your videos! I am just glad Icare gone up as I purchased it in 2022 :P I think this price decrease makes me respect the brand more
This hair is a vibe! You really suit it! ❤
Thank you so much 😀
Very interesting explanation! ❤
Love your hair today. Suits you so much better!💝💝
Thanks Kate! Good to know I’m going to wear it like this more often 😄💖
$300 Chile Please that isn't enough in this economy
That is great!!! Finally that may be realising that those price increases are unjustified at any given level and in the long run does not make sense. Hope with also inflation getting sorted things will become more reasonable
Gucci recently increased the price of some of the bags too!
OPHIDIA SUPER MINI SHOULDER BAG was $1300 just two days ago and now is $1400!
Very interesting perspective on what strategies might lie behind these changes.
Thanks Steph for the info it 's not so much though but at least there is a decrease in their current Price,nice Hair msn Steph i like it.
In the US they have gotten rid of a lot of their managing staff. So they might be trying to get ready is getting ready of a recession.
This is exactly what's happening.
Great video. I wonder if they gonna do “sales” again 😅
Very interesting content and perspective! I personally have money to spend on luxury bags etc. I like the look of the college bag in ysl. I only own Chanel, LV, and Fendi as of yet but might look at YSL in the future.
I think designers might be getting wise to the impact of the preloved market. There isn’t the market for paying new prices in the current climate when you can pick up some amazing preloved bags
Love your new look! Center part suits you
I am so excited to hear this and hope prices hold steady for my European visit In September. Planning on going to outlets in either Paris, Milan or Florence. $aving$!!
Girl save your money.
I don’t pay super close attention to price changes, but I noticed Fendi seems relatively stable (I think the last price increase for mini peekaboo was 2 years ago), and actually the LV Noe bag was recently redesigned with added feet and the price decreased $100. Looks like the toy loulou decreased about $200 as well. I agree with your marketing thoughts. Thanks for the awesome vid!
I saw a table at Neiman Marcus full of YSL, Bottega Veneta, and Louboutin at 50% off. They're not going to put these prices online just yet but if you go into the stores you'll def see them.
Definitely running to YSL to purchase more pieces! And you look stunning Steph ❤
Your hair and make up looks very pretty today. Great topic ❤
Thank you so much!
As a YSL girlie I am very happy the prices are going down I will be taking a trip to Europe I think for a little birthday haul for some pieces on my wishlist 😁😁😁
I’ve had my card holder for over 10 years and it still looks new whereas my LV Cles and key holders have been in for repair or are in such a bad state they are not worth repairing.
I bought a small envelope black matte bag on sale at Neiman Marcus back in 2018 for $1300 it’s now $2750!!!!!
I later bought a Medium envelope reg price for $1950 in 2020 that bag is now $3050
… safe to say I got my moneys worth still have them and love them but would never pay that price now.
It was out of control! I was glad to get my Lou Lou when it was like $2,200
Its crazy! So talking about “decrease” of 300$ is just ridiculous. 😅
Love the new hair
Love your thoughts on what is happening in the luxury bag market. It’s refreshing that there are brands that are not following suit with the price increases. I think those brands are thinking about the long term and building relationships with new customers which will create return purchases in the future all while sustaining current loyal customers.
I see som comments about you looking extra pretty here. I think its the the middle parting of your hair ❤ it makes you look so elegant
Oh thank you! 💖
The Chanel WOC actually starts at $3,350. With a base shaper, it’s an excellent multi-purpose bag but with its $3,700 after tax price tag, it’s not marketed for the masses to afford.
Great video as always, Steph!
Your hair looks stunning ❤
Thank you so much 😀 I'm testing out the new beauty works clip on bangs in this video
Hey Steph! So I have plenty of luxury bags and always loved the Loulou and the College bag but my husband was always insanely underwhelmed by them so I never got it at the end. He loved Tanner’s review and was happy that he was right 🤣 I still love them though and maybe finally will purchase one - I love colours so it has to be a colourful one. Hopefully the price decrease doesn’t mean they are going bust 🤞🏼
This is a really interesting strategy so I will be sitting back and seeing what happens. It could swing either way in my opinion
I think saint laurent aren't afraid to experiment with their pricing. There was a time at the start of 2022 in singapore where the price of the small loulou breached the SGD4000 mark (which meant a 30% increase from 2020 prices), but I think the sticker shock was so great that they swiftly put it back down to SGD3600. Seems to me that they aren't afraid of pegging their entry tier pricing to market conditions, which is nice because the pricing of the bags won't run away and suddenly become inaccessible overnight (unlike chanel, where no matter how hard I work, the price of a medium classic flap has always managed to outpace my monthly income 😅)
I agree with your thoughts. While I was always a Chanel buyer ( since the late 90’s), I am priced out of Chanel. These days I am loving Saint Lauren- my favorite , Sac du jour, especially Supple! But if the Chanel Grand Shopping Tote makes a return, I will spend to get another.
I love YSL. I’m a YSL girlie. However, I refused to buy new. I’m buying pre loved. So much more savings.
You look amazing today❤ love the hair 🥰
Thank you so much
That was their first mistake imo, renaming the brand.
Youre hair look so great like that. Beautiful change. ❤
Thank you! It's a little clip on fringe from beauty works
Quality, I bought a medium puffer in cream lamb leather last year in Brown Thomas Dublin. After a week the leather came off all four corners and peeled badly; Google told me this was happening worldwide. This hasn’t happened with my Chanel 19 lamb
YSL HQ wouldn’t exchange the bag, Brown Thomas did as I’ve a good purchase history with Chanel YSL & Gucci and I choose a 5 a 7. It’s put me off buying from YSL and I’m going to sell my 5 a 7
Your hair looks GREAT!!!!
Thank you!!
Just noticed in Australia price has decreased too on the small lou👏🏻
i agree! You look amazing ! So much younger ❤️
Great content. Thank you.
I sold all of my CHANEL bags in November- February 2023/2024 and am super satisfied with 5 Hermès bags in my collection.
I remember selling all my LV bags in 2014 to help fund my start-up. I also remember buying the never-full when it was released in 2008 at 375 euros.
Been eyeing LOU LOU in medium for couple of months, and almost treated myself on a trip to Paris the other week. To my pleasant surprise learnt about price drop from sales associate at Selfridges today. It's a classic ecstatically pleasing bag that will last and I absolutely adore YSL!! (my 2nd bag form them)
I hadn’t checked but I thought they had decreased from memory. I’m happy this is the case and would buy more from them !!! I already have a few YSL pieces. Yay
Thank you! I was waiting for a video about this.
You're welcome Jen hope you enjoy it. Does it make you want to buy from YSL more?
I think I’d still be happy to buy from them. Still love Le 5 a 7, it’s next on my wish list 🥰
@@Handbagholic I think Gucci is going the same way. A good few bags under £1000 recently
Steph, love the new hair ❤
Thank you!
It is also to target the buyer of the vintage/pre-loved pieces from YSL itself or Chanel, LV, Hermes. They can get new for the price of pre-loved. When the market is unpredictable you try to strengthen the share. It's a red ocean strategy but when the overall market growth stagnates this is going to happen.
I have been a real estate pricing strategist.
I think it’s a great strategy. I hope others either hold steady or reduce. I recognize there is an element of exclusivity.
I have the small LouLou flap bag Matelasse in natural tan and its quality is amazing it's one of my fav. I love the brand I have a few pieces from them and the quality is not at all mediocre.
*immediately adding that cardigan to my cart 😂 😅 thanks..
haha I've hardly taken mine off since it arrived! So cute, very Chanel vibes
I agree with your marketing thoughts, makes sense.
YSL doesn’t particularly appeal to me, except the iCare.
There seem to be a fair number of capucines going through the auctions in Japan.
There are news articles about the Kering’s group high revenue decline in 2023 so it’s the reason for ysl to reduce prices.
They simply finally woke-up and saw sales was in decline and no one is buying anything at the moment ., people buy more pre-loved right now more then ever So they decided to decrease by little their price $ to « survive » and brings sales IN.
Love this for me and YSL❤
I’ve noticed that Louis Vuitton “quietly” decreases the prices on certain items often. People just aren’t aware of it. I think it’s great that YSL has done the same. Especially because the Lou Lou has been one of their most popular bags and their sales dropped drastically because of the huge price markups.
Which LV bags have you noticed decrease out of interest? Yeah it's nice to see the decreases
Saint Laurent is looking to pick up those lux-lovers who've been priced out of Chanel, I reckon. ❤
I will never order YSL again. I ordered and received an uptown clutch, and it was for a wedding so I didn’t even really take it out until the wedding. It smelled terrible! It smelled like marijuana or a skunk or something terrible. Anyway it was past the return time, and they didn’t even fix it. Thankfully it wasn’t too expensive, like $725 but still. I can’t use it at all. The more you take it out and move it around the more horrible it smells, and I ordered it directly from YSL. I’ve tried everything to get the smell out but I can’t. So I’m so unimpressed with them and their customer service. Never again.
You sound like a Karen. I don't trust your conplaint. 😂😂😂😂
I used to love YSL and wanting to build a YSL collection. But the service was so bad during my first visit. It could be just the particular SA or the store.
I used to love them, but they did multiple price increases in 2023 and they completely lost me. Love the history of the house - Yves was incredible. Not surprised that greed is hitting them hard.
I have the medium cassandra quilted nwt never used i feel it looks too fancy for me although beautiful. Is it out of style?
Just as i clicked on this vid i got a ad for the brand lol
Would you recommend buying a vintage chanel or a new ysl as a beginner?
I really did see suche price devrease. on November bought one Black Cassandra in Oslo at 1200 euros (same price in Paris) and I’ve just bought one beige in Italy at 1290 euros.
I’m loving this. Love the brand but I never want to pay more than $3,000 for the bag.
It makes me more interested in this brand 😍 I mean I was already interested in this brand before but now I’m putting all my energy and money towards YSL and give up on Chanel it’s just to out of range 😍🥰
It will turn me on buying one. Makes them look like they are not greedy.
I’ll probably never buy a Saint Laurent bag at full price. I bought my large envelope bag for around $1800 on Fashionphile and it was in perfect condition. I did buy my Saint Laurent wallet directly from the store for around $650 but I think it was worth it because I’ve used it every day since then.
Not here in Japan though 😢 yet the prices increases more
Oooo i would be annoyed if I paid the higher price 😅😂
I know me too! Luckily I got all of mine at the lower prices so it hasn't stung me too bad but frustrating for anyone who did get one at a higher price point.
Finally, thank God, is my reaction. Bravo to YSL
I actually aim to get my first ysl which is the manhattan shoulder bag. but i cant seem to remember their old price of the manhattan bag after their current decrease.
In 2018 I bought my medium loulou for $1900. Crazy how the price grew to $2900 and for small, medium is probably more.