I chuckled. Rick "I played a short stint in Fleetwood Mac" Beeeato, when Stevie was so coked out that her new nose was still healing and the Lindsay Buckingham needed a stunt dick to take the heat off of him.
@@krmitt5 hi there!…..just so we’re clear, I enjoyed the comment, presumably a bit sarcastic in nature very much……I enjoyed this YT vid in its totality and hope that if Beato views it he’d have a sense of humor as well as be enlightened…..like many folks out there….apparently several million….I’ve found enjoyment in many Beato vids, however it seems to me….I mean, this is merely my perception, that he’s bought into his own hype a bit…..There is value to be found, that’s undeniable in many of his takes on music and musicians, however overall I get overwhelmed by his ….I dunno….arrogance?…ego?……and as a matter of constructive criticism, I personally feel his forte is not as a teacher….especially when compared to so many fine and focused teachers of all things music on the Internet…for free many times! It’s refreshing to see and hear someone being constructively critical of this YT *God*….with specific examples of his foibles…. And btw, like any earnest 71 year old music fan/musician, I definitely/sincerely would appreciate any recommendations of good contemporary music I should check out… Best of everything/ Craig
A lot of Beato's hot takes can be dismissed as 'Old man shakes fist at cloud', but if his main point is that there's a crisis in the music industry, he's right. He might not be adept at explaining the causes (it's all basically due to the progress of technology), but at least he gets people thinking and talking about music, which I guess is a good thing.
Exactly. And motion pictures did the same when RB was young... Movies like "Once upon a Time in the West" or "Jesus Christ Superstar" were of huge influence at the time...
95% of us are like Beato, at least _some_ of the time: We like to justify our own tastes, sometimes by condemning what we _don't_ like. Not many of us are secure enough to simply like what we like, and do what we do, without passing judgment on the rest of the world.
well put & spot-on IMO. Beato (& his thought processes) are about as offensive, difficult or controversial as a dish of vanilla ice cream. with each new beato -bashing i observe, i realize the negativity directed at him is born out of frustrations & difficulties that have nothing to do with his views & opinions on probably anything
@@Gorilla.Guitar Just to point out, I was saying _Beato_ generally justifies his own tastes (with elaborate analysis), is fairly judgmental - and that we're most of us a bit like him. Since he's kind of disdainful of what he doesn't care for, YT Commenters who _like_ what he disdains get defensive, and the less gracious ones snap back at him. I've done it myself.
@@pbasswil see, i'm waay more pessimistic & over-thinking than that. even if the obvious reality is on the surface for all to see, im looking for a shovel. my answers are always waaay below the surface. I'm always believing things are never simple & that humanity is deviate & complicated to the max.. to be fair, i often consider the possibility that it is I that posess all these traits & i work my ass off to bring the rest of humanity down to my level in hopes of feeling better about meself, lol... the truth probably lies somewhere in the middle. I've got no special sympathics towards beato & dont wanna appear as his guard dogg . To me he seems a convenient yet no more remarkable a target for bashing than you or I. I've noticed commonality amongst those who work to expose his "naughtiness" and i'm largely convinced I know what its about. being the pessimist, i've come to expect such behavior.
@@pbasswil we all have & its largely the point i'm trying to make. this analysis basically describes the human race. Ive never met anybody that doesnt have these tendencies from time to time & for some of us, all the time.
@@9002RPMSuhmmm, no? There’re actually some quite nice albums that came out between 2008 and 2014. But ok, maybe for your favourite genres it wasn’t that great, whatever 🤷🏻♂️
@Michael Ward the Grammy Awards are coming in February. It’s always fascinating to experience the ratio between good music and the vapid shite that just happens to be “popular”. I’m looking for something that moves me, period.
"I was playing games with my kids and they asked me if I liked the music, but I didn't even notice the music, I just cared about winning! And that's when I realized, these video games are so addictive and the kids don't care about music." Soooooo, the kids like the music, but Rick didn't even notice the music, but the kids did, and thus this proves kids don't care about music? I am so confused...
@@dr.emilschaffhausen4683 what makes it less valid lmao. the mario kart sax solo is more tonally colourful than any iron maiden song i can think of off the top of my head. what you're doing is just insulting an entire medium because you don't have the imagination to call it 'real music'
@@smidlem1117 You presume a lot without knowning anything about me. I know music in video games, and "music in video games is not the type of music he's talking about." That statement says absolutely nothing about my opinion concerning video game music. I was a music composition major in the early 90s if you need a reference point.
I think you hit the nail on the head when you talked about Rick obssession with the concept of the "ROCK STAR". I'm Gen X, a kid in the 80s', teen in the 90's. I cannot put into words the ethos that surrounded these bands. It was such a huge part of our identity and community. But, before the internet, everything was like that. Movies, movie stars, toy fads, game fads tv shows. There was more excitement and momentum around everything, because promotion and distrubution was so much more expensive and restricted. Companies and producers had to pool their resources behind fewer projects, because there was only so much space on cable or radio. Pop culture was a more collective experience back then, and I wish my kids could have experienced more things that way. I think memes are the only thing that come close today, and that's why every generation loves memes
As a Gen X kid, I was told so many times by late silent generation folks or early Boomers, that we didn’t know what music was. Rock ‘n’ roll had been destroyed and we all had “plink, plink“ keyboard, music. I think it’s just something one generation hands down to the other 🤣
pretty much. Memes and TikToks are only creative thing young kids do, top10 on spotify is 30-year olds that plugged into formula. They are not even sell-outs because they were never amazing. I remember watching Steve Vai in Crossroads when I was 14-15. I just saw an alien that night. Who can you watch today? Everybody is learning music behind a PC nowadays. Steve Vai learned from Zappa. We are fucked.
I think you make many good points here. Some Rick might even agree with. To try to distill this down: people have changed and music has changed, enormously! The world has changed enormously. I’m about Ricks age and I can understand everything he says. He is very insightful from the perspective of someone coming up in the 80’s and 90’s and he is trying to understand this next generations music. Good in him, most people his age are completely checked out. He is right about the quality of music suffering at the top. Much of what we hear, by the time we get to it, is corporate garbage. But a rock guy with jazz chops is just not a thing anymore. He’s right, there’s nothing like the music of the nineties, nor should there be. I think he is most interesting when he shows us what is great about his era, not what’s bad about now. We older guys love our era, as it should be, but nothing is the same as it was and never will be. Kids get together now and show things they’ve found on the web, their knowledge of things SEEN is encyclopedic or wikipedic. It’s just a completely different way to exist. We used to be value going to places, now it is what you have seen, not where you’ve been. But it’s just what it is. Rick is a good guy, trying to help, to inform, to relate. I bet his demographic is 40+ men. He’s not really getting in genZ’s business. He’s letting old Police fans marvel at a 70-something year old Sting. It’s good for something.
My son is currently composing music for a video game. It's going to be good. I've heard some of it. Things is though, he learnt how to make it from listening to the music that I grew up on, the music of the 60s until the early 2000s. I made sure he heard all the best so that they stayed with him. Didn't know then that he would be a composer and music producer. Thankfully, he has managed to put a modern spin on it all, while being imspired by the great ones of the past. Ironically, a few years after he started up, I tried introducing him to Rick Beato to tighten his technical skills. "But mom," he said, "How do you think I got so good?" It was Rick Beato. On TH-cam. Rick knows what he is talking about music wise. I think his rancour is with the music executives for effing the industry up and promoting cookie cutter songs and influencing tastes. He knows that there's still talent out there. He just wants to see it get its due audience. Because the stuff that makes the Top Ten actually does SUCK, including most of Taylor Swift!
Ricks videos are an articulation of his experience and knowledge as a professional musican/producer. Its his point-of-view, and I have never seen him claim his observations are some infallible facts about the world, just that he sees things have changed greatly and is theorizing on why, how, and what it means for the future. His thoughts often evolve, which is a good indicator hes allowing new info to guide him more than just relying on confirmation bias. Mostly, it seems Mr. Beato mourns heavily the loss of Music as a dominate cultural force. Advancing technologies has given the power of making and distributing music to the commoner, which is both good and bad, but mostly radically shifted and unstoppable; so there's going to be a period of untethered flux before things settle into a more uniting experience again. Who knows how long that may take? Rick seems to want to preserve and communicate some aspect of music that is being lost in the shuffle. I appreciate hearing the musings of someone much older than I who sincerely loves music in both its existence and creation.
There are some things I like about Beato, and some things I don't. But I think that what he means is that digital media has sucked away the attention of younger people that used to be dedicated to learning instruments and music. That's what he means by "they don't care about music". Maybe true, maybe not.
@@BillKurn I think that is correct. But also the “commitment” to music, whether it be a genre, a band, an entire album. Once the album “died” and youth began only buying a single song by a group, there has been a loss of a commitment to the art. I liken it to readers today only picking out quotes/memes from a literary work without ever reading the whole work, let alone reading several books by a single author/collaborative author pair. The construct upon which most of us Gen Xers, especially, built our memories upon were more solid, less fleeting, compared with a digital download or stream of one song at a time by lots of disparate artists/genres. Which is fine, that is like radio. But most people I know that have only a “need for background noise” are those that typically do not buy complete works and instead skim the radio or create an mp3 list or YT list of individual songs.
@@skiphoffenflaven8004 this is kinda just wrong (heavily anecdotal). albums are still a big thing, theyre just online now. people still "stan" artists and love them and have commitments to them
Maybe not but you should have enough common sense to know that the millions of people born between 95 and 2015 didn’t just magically stop liking music because internet. It’s ridiculous like all sweeping generalisations are.
@@dirtygirl2468 There isn't much common sense these days. Most people don't play music, because of, they either don't want to pay for it, or because of self-righteous whinging neighbors, who believe people shouldn't be seen, and not heard.
To be fair. Rick has many times talked about the rediscovery of old music through games and other sources on the internet. Many old songs have gone up the charts again 30, 40 or more years after it was first released. Alot because of youtube. My son likes alot of music that I liked some 30-40 years ago and it’s not because of me. It’s through youtube and games. That’s a good thing and Rick have been saying this time and time again.
which proves the point in this video: Rick is just rambling incoherent arguments because you are now pointing out that he is just contradicting himself on this topic.
Rick might be wrong about Gen Zs relationship with music, but you seem to be attributing a much greater attitude of criticism to the video than there actually was. He was just looking at differences in the generations without making value judgements.
Rick in general is right about the generational changes and how the internet has changed music and also how the internet and gaming have become more addictive. He doesn't need to be 100% correct. I feel that the younger generation is too picky and feels the need to throw criticism because thats what it wants to do.
A couple of things dude. I don't think Rick was trying to insult you. He wasn't even talking about you and he probably doesn't know you. Like you, I was born in the 90s. At the start of 1995. Jan 10th to be exact. But I think what Rick was trying to say is there's just no new bands that stick out from the norm. Not like they used to in the 70s, 80s, 90s, and To some extent the 2000s. The 2000s was probably the last good decade for music. He also wasn't trying to attack anyone who used tech or synthesizer to improve their vocals or instruments. He just said people over relied on it without using their own instruments and vocals to carry the song. I think that's what he was trying to say. He's worked in the music industry longer than these new bands. So he knows what he's talking about. I wouldn't write him off just yet. He's been around longer than us. So I think there's no harm in inviting him to your channel to discuss it with him. He seems like a more down to earth person. Like you can start disagree with him and have hot takes. But I wouldn't discredit him because he's been around longer than us. So why don't you hear him out before you just say he's wrong?
I love a lot of Rick videos and can relate to his desire to return to the glory days of rock, and we all get a little grumpy when we see the world we grew up in fading away. I was told to listen to KEXP when I wanted to hear new rock bands, and can say the current generation still makes incredible guitar based music, rooted in the old values while still taking it to new places.
It does not have to be guitar-based at all. KEXP is one of the best stations in the world. They play all kinds of music, from pop, jazz, blues, prog, punk whatever, even the occasional classic piece. And it is exactly that elaborate and knowledgeable mix which separates them from all the usual radio junk.
@@aquatichighs but depends on What you listen too. I mostly like extreme metal, but outside of that, there's Yves Tumor, Salami Rose Joe Louis, Nova Twins, Fleshwater, Just Mustard and Eartheater. All of them released albums the Last two years.
I mostly hear basically a bunch of the same old "indie" (i.e., "like 1964, but ironically") stuff I've been hearing most of my life. (OK, maybe crossed with punk, too.)
I have an 11 year old son that listens to music all the time and a 97 year old grandfather that couldn't care less about music. Generational gaps mean nothing.
I'm a gen X but had to sit through the bullshit of all the complaints about Millenials. Now that Millenials are older it's all bitching about Gen-Z. Everyone is trying to be so profound they don't realize they are just repeating the same cycle. It's like older generations want to blame younger generations for not having the same experience as them, but also will blame them if they make the same mistakes they did.
@@critiqueeverything3297 I think part of that has some truth to it, but I also think that the newer generations have such an abundance of music to listen to that the industry has become much more spread out. I personally grew up in the 80's and 90's, but most of the music I listen to is from the 40's, 50's and 60's (Jazz). At some point most people will grow out of their rebellious stage and just listen to whatever they want. But maybe that's just me.
I agree with Beato. It IS much different. Is that bad? Meh, I don’t care. I’ll stick with music and I’ll continue to happily ignore video games and play guitar all by myself if I must. I love it. Peace.
Rick in no way means what you're claiming. You're doing precisely what you accuse him of doing. Taking things out of context. NO ONE has more than a singular perspective. You included. Either as a critic or producer of music. I WANT to hear someone's singular style. Musician or critic. The difference in our music consumption techniques has nothing to do with "love for music". Thats not what Rick is saying. You are blind - and deaf - if you do not see the graveyard that is the music industry today. GEN ALPHA hates it. My son was born in 2012 and is a very gifted pianist/vocalist with a steady roster of gigs. He and most of his friends are fatigued on the cookie cutter productions available for consumption today. His aim is to return to real music and is dying to put out his first album. His favourite era? Late 70's, early 80's. Go figure. As a critical thinker, I set my mind to finding out if there was an objective reason vs the usual - music in my day was better (what every parent knee jerks to). Why was this 11 yo kid choosing THAT particular era. not 60's or 90's or beyond. BTW his go to for xmas music is the 50's. I just put that there for perspective. What I came up with was - the golden age of pop music occurred when recording production tech matured but electronic instruments hadn't yet become mainstream. Prior to '78, you can hear the lack luster, low fidelity in recordings still meant for AM radio. Highway To Hell vs Back In Black is a great example of the difference. That small window spanning about 5 years is the golden age. When REAL music got WELL recorded. THAT'S what Rick is talking about.
Interesting take. I watched that video and I thought he was making the point that the generation he grew up in was really into music mostly because that was the distraction of the day and Gen Z, on the other hand, might be less into music because there are other, more significant distractions surrounding them. If you look at the amount of money, time and attention that was thrown into the rock 'n roll and pop music industry in the 70's, 80's and 90's, it was HUGE and was rivalled only by the the Hollywood production machine. But since the age of the internet and the fact that it's pretty hard to make money in music anymore (at least not on the same scale) the focus is now on videogames. In fact, gaming is the top earning entertainment industry by a pretty massive margin. I don't know that Rick was criticizing Gen Z so much as he might've just been making a valid observation...which often sounds like complaining when it comes out of "old peoples" mouths and hits "young peoples" ears. Of course Gen Z isn't as into music as Gen X because media and money are no longer backing it like they used to. That said, musical performance by live bands has never been better because they can't rely on album sales to keep them going.
@@havable LoL... Well there's exceptions to every rule. You'd think growing up with the Beatles, the Stone's and Pink Floyd it'd be hard not to be into music 🤷♂️...
You are completely correct. Entertainment has been fragmenting more and more. However the cult like following that music can create still exists. Which is why successful bands still make it work financially. They somehow cut trough the noise or distractions and offer their audience a magical cultish experience. I believe this will become even more and more important over time.
I am 68. Pro guitar player. Good vid. Problem is lack of venue. I caught the tail end of the Vietnam era music scene which was everywhere and was glorious even though Vietnam was horrific. If you played in cover bands and had no ear training you would be hurting to learn songs because of lack of instructional base. Beato is right about that. You could and did develop your style in all that venue. Plus, you learned how to work audiences and club owners. Yes, the present offers great access to instruction and I love studying all kinds of theory not really all that available back in the day but........where do you now play live? What gig is there worth doing and how do you string them together to make a living? I used to play 7 days a week for hire whenever I wanted to, anywhere, any town. Not now....In your house in front of the camera red light is the gig? Musical yin and yang. Knowledge now, but no gig except the virtual gig. Not much dimension there, imo. So? Beato for general knowledge, but do your own thing because there is no real music profession, not that there ever really was like other jobs but now, no venue, no promotional industry, albeit mobbed up, leaves you entirely on your own, which...has its own unique opportunities. You can go from zero to hero on the net but it used to be a steady gig complete with the musicians lifestyle.........not now nomatter how good you are or better yet, how truly bad you are. Too bad though, the stories I can tell from being a 70's touring rocker just can't be relived today. Not just about sex and drugs but mostly about avoiding "the man" and the band of brothers and unspoken language music and how it transcends. This experience is a soul blessing that never leaves you. Computer games? I wouldn't know but if you have a real pin ball machine, can I come over?
Yeah man I think you hit the nail on the head. I’m 25 and just started getting gigs after covid. I don’t know the world you lived in. I’m from New Zealand so there’s not a huge population. But god, there just is such a lack of places to play with ears to listen to grow your ideas. A gig is a great litmus test of whether or not you’re going down the right path I feel. You get a sense of who you are in front of an audience and that BUILDS YOU. but when I only get that once in a blue moon it’s so hard to keep momentum building, to keep your band motivated, to keep fresh things happening. I don’t know what to do really, I just take every gig that is thrown at me and hope to god that someone there will hear the music and feel what is being created and that leads to more opportunities. It’s all you can do
There aren't enough people going to live local rock shows. The internet might be a part of the problem with it. Now we can listen to anything for basically free for hours on end with a smartphone and internet connection. I have around 75 GB of mp3 files, which is around 3 days of music. All of this is much more than your old record collection back in the day. Back in your day going to a local rock show was a great way to discover new music outside the classic hits. Keep on rocking Pinball wizard 🎸🤘
@@benl5341I feel bad for you man. You should find a city where there is a vibrant club/music scene. They are few and far between these days, but there are still a few.
Understood. In my large suburb of 100K people there are zero live venues. In 1980 there were probably about 15. And back then the city had one third the people. No places to play = no scene and no opportunity to develop the live music work ethic or to get known.
I've heard Rick say this and did get a little confused because I grew up playing a lot of video games and I think it went hand in hand in growing my obsession to music. I'm 19 btw
IKR. like especially the irony is that one of the most captivating parts of growing up on nintendo games not just the mk series, is the music that drew us as children.. im 19 as well
@@Kevinschart hahahahaha becoming a menace 🤣 He was wrong, clearly wrong... but, it wasn't a big deal. He was just obviously wrong. That's not very menacing hahaha
Right on! I was obsessed with the songs from my Super Nintendo/N64 games and it subliminally got me really into music. I got Tony Hawk's Pro Skater and it opened my world up to a bunch of bands I've never heard of, and I've been a music nerd ever since.
Even for us olds. I remember how much I loved some of the old NES music, TMNT, Ninja Gaiden 2, and even more elaborate stuff at our local arcade. You saw a lot of Nintendo rock cover bands popping up mid-2000s as a result, like Minibosses, The Advantage, etc. Video games were very musically inspiring from the first beep boop.
You know when it was that people started saying shit like "today's society sucks"? I will tell you because you probably don't, it was around 2000 years ago. And i say this because we only have the proof that it was happening at that time, but it's safe to assume that people have probably been doing it since way before. So, with that in mind, what exactly legitimates you or Rick into saying what you are saying? Have you been alive since the dawn of humankind? Were you able to experience every single era in which humans lived and evaluated that the time in which you were younger were objectively better? For some reason i feel like i can easily assume that the answer is no, so please just shut the fuck up. You, rick and all the people who still act like you in fucking 2024.
As a late Millennial, I do know and hang out with mostly GenZ people and as much as Rick's reasoning is flawed, his observations about lack of interests aren't too off in my experience. I rarely come across younger people these days who are into music.. like really into it. That number has always been small, but it's getting smaller I feel. In fact, this one time I was meeting a group of mostly new people, where one guy picked up that I played music and started talking about music. He asked everyone what they are listening to these days, and one guy just froze. Wasn't able to come up with answer. Then this other person says "you must be a podcast kinda person then". And he said yes, while many others echoed that sentiment. I think my heart broke a little that day.
Yeah I think this guy just took Rick's video personally because **he's** not disinterested in music. Most Gen Z kids don't really care that much about music the way prior generations absolutely worshiped it.
podcasts would just be called radio talk shows back then. some ppl just aren't really into music, and that's always been a thing. you haven't met every gen z person out there
That’s been my exact experience too. Sure there’s a few kids now that are Really in to music and say ridiculous things like music has never been better because they lack any real perspective but mostly it’s a lot of musical indifference I find.
There'll always be one guy. Honestly as a young-un I was that guy. My musical knowledge mostly extended to whatever was popular on the radio, and to this day I don't know who sings half the pop songs and could name maybe one Ed Sheeran song (shape of you?). I'm probably as musically knowledgable now as I've ever been, but I'd have definitely given crap answers in the early 2000s since my current interests tended to change often and I'm not a person that tends to have favourite-anythings.
@@bastetowl3258 it has not been always like that. In the 80ies (when i was a teenager) the release of a new album was an event and you would talk for weeks about it. a teenager would define him/herself about the music he/she listened to. Maybe not everyone but a big majority.
Yeah mr spotify, give me the statistics instead of dropping the most generic and impersonal opinion ever. Or shall we do the same way Rick does, going just by experience? Good then, you know what i did this afternoon while i was walking my dog? I was listening to an album. Not a playlist of songs, not a podcast, but an entire album. And the same i do almost every day. So, since we are basing our opinions on personal experiences, does that mean all of the gen Z spends their days listening to albums? If i follow the same logic as Rick's, the answer is yes.
For me, born in 1965, music of the late seventies and 80's/90's was the last era in which music was a much bigger part of people's lives. I believe, and this is JMO... that it's due almost exclusively from the influence of the internet. All of a sudden, the song on the radio that made you lose yourself for a little while was no longer as much of a release it once was. Now there's more ways than anyone could imagine to connect people and release tension. Back in the day it was music that connected people. likeminded music lovers would meet at concerts and bar dances more then than is needed nowadays to meet people.
I'm 66 years old and used to play in bands. I haven't gigged since 2000. For a number of reasons, band gigs dried up starting around the mid to late 80's. Rick was a band guy who transitioned very well into other things and I like his videos. Naturally bands still exist but it's nothing like it was in the 60's, 70's and part of the 80's.
Thems the facts. For every venue open today, there were a dozen in the 1970s. Factor in the invention of CD and digital formats which enabled every bar, cafe, event etc to cheaply provide what is essentially stolen performances, means that the live music industry has been gutted. The coin of the musician has also been debased by familiarity. A century or longer ago you had to make your own music or pay for professionals, accordingly good musicians commanded real respect. Whereas now, canned music is everywhere, in hairdressers, supermarkets, airport lavatories, malls, - everywhere -, all free of charge to the average punter. No wonder professional musicians struggle, and have seen real returns for effort shrink relentlessly over the past 50 years.
@@rjlchristie nah, im not paying to listen to music. whatever your argument may be. "stolen perfomance" bullshit, the artist provided their music to the digital platform thats not stealing. and if people like music being everywhere then so be it. its easier now to make music, that means more competition, a lot of genre has spawned, and now it is possible to make independent music as opposed to having to sign to a record label to have any form of success. you're just bullshiting
This was by far thee worst TH-cam clip I've ever seen. Crappy music is crap. Plain and simple. I've played drums for 45 years, guitar for 20. There's a reason bands are " unknown" and not " popular" because they suck! The NFL analogy is laughable. Most garage bands belong in the garage! Period!
I love video game music. I also love Mahler, Sibelius, Debussy and others. I think what Rick is experiencing is the sense of being overwhelmed. When you're not experienced with games, it's more difficult to take it all in. When you get used to it, then you start to notice more details, because you're not focused on playing well.
Bingo. You can't focus on anything else when you're trying to ride a skateboard for the first time. An elephant could literally shit at your feet and you'd hardly notice because you're unable to focus on secondary stimuli.
@@darcyperkins7041 He has said he isn't a seasoned gamer in his videos. I used to have a video game addiction and some games today still have a learning curve that distracts me from aspects of the audio-visual lustre.
So when they explicitly ask you to turn your smartphone off at classical music concerts they are basically wrong? They just need to get better at something?
@@orestezanardo4468 No. When you're sitting for the expressed purpose of listening to an orchestra play classical music, then that is what you need to focus on. Just like with a movie, the purpose of the music is different in games. For the most part, classical music stands by itself and doesn't need visuals or anything else to enhance it. Film and video games have visuals as a main component, but they are not necessarily the central focus. So the music is listened to in that context. For the most part, the music enhances everything and adds to the experience. That being said, a lot of music in games can stand up just fine by itself. Really enjoying the Skyward Sword soundtrack right now. th-cam.com/video/wDbyzcfBEu0/w-d-xo.html
The biggest difference BY FAR in my opinion is less of a focus on listening to full albums, or even learning artists names for that matter. I know this is anecdotal, but I worked with multiple people who were millennials (as am I) and couldn't even tell me a single artist they liked.The reasoning was all they listened to was Spotify EDM playlists while they played Rocket League. I still have plenty of friends and acquaintances who love music of all kinds and know tons of albums, but these are all musicians. The appreciation for music doesn't seem to be there for the general public as much as it used to, like if you look back music used to be everything to most of the youth, probably cause there was so much incredible music coming out in the 60s and 70s. I've even been told that being into music is considered cringy now by people from Gen Z. Video games definitely have replaced a lot of interest that used to be put into music, whether you want to admit it or not. It just is what it is, not shitting on the younger generation cause there's still fantastic music out there, as well as video game music (Celeste B-sides is one of my favorite soundtracks ever) and also a lot of the bands you mentioned are very artistic and fresh, like BCNR, Squid, FIDLAR, MGMT, Black Midi, Thee Oh Sees, Nolan Potter Nightmare Band, King Gizzard and the Lizard Wizard (specifically polygondwanaland one of the best albums of the decade), just to name a few. It just feels like music has become a lot more niche, but I still love finding new masterpiece albums. sorry i got a little carried away.. i'm very passionate about music
It's a sign of the times. I don't know if it's an under or even an over appreciation of music for that matter. Generations use whatever platform is available to them at the time they're living. Gen Z for example have the ease of using the internet where Spotify, Apple Music, Pandora, etc. are the thing. So they are exposed to a plethora of different music, performers, and genres making it hard sometimes to focus on one or two bands. Some of these platforms were available when I was in my teens and early 20's, but never as streamline or as easy to use as they are today. We had the local DJ on the radio and relied on learning new groups, performers, and songs, etc. based on what they felt like playing. Also, when I look back, I had to update my vinyl collection when cassette tapes became a thing to only have to do it again when CDs came out. It's all relevant. But to say any particular generation lacks appreciation for music is an understatement. I think Rick means well, but it reminds me of things like our elders would say to us, "I had to walk to school uphill both ways in the snow..." That's the stance I think Rick means by his statements. He's a good guy and a fine musician. Take the good with the bad from anyone or anything. That's what makes it all so interesting in life, music, and love.
@@bruh......2005 they were two tools/bros, and one hot chick. I think they're just haters and jealous more than anything lol 😂 oh and they were saying it about other musicians, they had never heard me play
I don’t like Beato, but I have to admit, he has a point. My evidence is the plethora of “Reaction Videos” where young people listen to rock classics for the first time. Their ignorance often blows me away. My 19-Year-old son LOVES The Who, Small Faces, Queen, Southside Johnny, Ian Hunter etc. Most of his friends think he’s from another planet. I picked an argument with Beato about how musicians will make their money performing rather than record sales. Record labels aren’t in charge anymore. Todd Rundgren understands this. Beato still thinks you can make money off of record sales. I say it’s MUCH more difficult now than in the ‘70’s or ‘80’s. Almost impossible unless you’re Taylor Swift.
But Beato is right. Rock music is not mainstream anymore. "There are still amazing musicians around!". Yes, but we'll never listen to them, because the younger generations are not interested in rock, which no longer appeals to the masses. That's what he means and you can't dispute that.
I'm not that much younger than Rick, but I'm trying not to close my mind and have strong opinions. In other words as we get older, it becomes harder to keep our minds open. Maybe being comfortable with not knowing about everthing and an attitude of exploration leads to a richer experience of not just music, but of life generally!
OK. But, these days just stating an obvious fact gets people so offended. That’s very different than it was decades ago. For a few years in the late 60s and early 70s radio DJs played anything they liked regardless of label, category, genre’, or description. So, we were exposed to a wide variety of music. And school had music programs that encouraged music appreciation and expanding our experience, expectations, through exploration. I hope young people are discovering and sharing the universe of offerings. OK?
@@ed.z. Maybe it depends on where you live. Here in Australia, radio stations have been pretty much the same for 40+ years. Even when we had things like MTV (here it was a TV show, not a 24/7 channel) it had a very narrow selection of music, mostly pop. Music is now more easily accessed if we want to put in the effort.
Guitar Hero. Great game, but ultimately that is all it is, a fun musical game. However, it is not the same as actually knowing how to play and create music just as painting by numbers is not the same as knowing how to draw or paint.
@@mikerivera9173games about music inspire musicians. I'm not sure if you knew, but the demand for guitars and other musical instruments is still growing. Instruments that aren't suspiciously really well represented in 40 hits because the top 40 isn't what people at large actually truly like, it's what people listen to more than 30 seconds of when it's served up to them by an algorithm.
I think your understanding of rick and video game music is wrong. You ignored how he said billy noticed the music. The point is about music fading into the background of society.
Honestly I think you missed a lot of Rick's points in this video. You are correct that he was wrong about video game music and it was a dumb take and a lot Beato is just Boomerisms, the dude is older and doesn't get younger generations. However he is right in his core messaging, that rock is essentially dead, it has gone the way of jazz and even if there are still people playing an innovating it's relatively boring and unpopular innovations to anyone outside of it's bubble. It is not the 60's, 70's 80's or even 90's where rock and guitar based music was being newly created by acts of that generation providing new and interesting music for the youth of that era in the mainstream. It's older rockstars still kicking, and newer niche (just like jazz became) artists doing stuff underground as you say. However this is not underground the way punk was underground, a new exciting sound that was going to change music, it is underground in a dead way, old and stale (again like jazz) where only the ones hanging on to this dated style of music really dig into. And at that these "innovations" aren't really all that exciting because rock has been tapped at this point. He also has a great point about not learning from ear, even as a millennial I suffer from the ease of tabs which meant I never developed a great ear and it hurts my musical ability. this ties into his point about newer guitar players not playing with others, it's not that they can't make a band it's that without an ear, they can't jam as well and by extension truly innovate because a lot of moderna guitar has become mechanical and scholastic. Hell half of the bands you rambled at the end are OLD AF SOUNDING. Joyce Manor, seriously, they sound like they came out of the late post-grunge 90's there is nothing new about their sound, they would have sounded old when my millennial self was in high school. Great band yeah but not at all innovative and instead exactly proving his point about the staleness of this "newer" rock music. I feel like you saw some truth in Beato's at times lame boomer takes, but you missed most of his points horribly and really need to re-pay attention and reflect because he is at least half right here and you're more than half wrong.
i agree. the problem with this guy(sorry that i don't know who he is, but people seem to know him) talking about Rick Beato, is that he is not such a good listener. Rick compliments gen Z several times about all kinds of stuff they can do better. Like gaming better than him, and playing/copying all kinds of music we the older generation probably weren't able to play that well, because we didn't had 'the YT tutorial'. So that is what Gen Z is really good in. Even 'virtuosic' We(the old guys) had the advantage of the repetition. Because we had to try so many times with the LP. or cassette tape winding back. That gave us other advantages. But this guy seems really angry and does also the ugly-face-video-stop-motion-trick with Beato. That is not an act of of great intellectual capabilities. That is just showing that you can't handle your emotions with well-chosen words.
@@steamboatwill3.367 yes bc I am a rationalist who is open to all kinds of thoughts instead of being an emotional fool who only wants to hear something which they want
I'm sorry but this video makes Ricks point. If video games are considered an art form, we're all in serious trouble. I work with about 60 gen Z'rs and the majority of them don't know the meaning of discipline and their work ethic is disgraceful. I'm sorry to say that but it's true. Have you noticed the amount of younger women married to older men?? I wonder why that is??? Food for thought.
I'd question that last point. When I was a kid (millennial) it seemed the norm that women would marry older men, and you see it commonly in older generations too. I could make conjecture as to why that is but I think it crosses generations.
@@willsteelrandall i too work with many gen z. They are some of the laziest and most ego driven people i know. It’s crazy to expect so much having done so little. They are also extremely unreliable.
@@davisworth5114As if old people weren't addicted as well. Old farts are constantly glued to facebook. To the point where sometimes, I the 21 year old, am the only one not on my phone. It's frustrating wanting to talk and they just mindlessly scroll through facebook. It's not even a good social media
I’m not sure who is right, though I hope Rick is wrong. That being said, your perspective is obviously grounded in your experience, but have you considered that you and your circle of friends may be an anomaly? Most of us hang around with others with similar interests and beliefs, so observing those around you could lead to a skewed point of view. I think Rick was speaking in terms of a general trend, and would acknowledge that there were exceptions if challenged on the point. That doesn’t necessarily make his criticism of the overall state of music any less valid, but I suppose it could. How mainstream (among Gen Z) are the groups and artists you listed? Would the average Gen Z (not musicians) know of their music? If the answer is no, then Rick may have a point. In any event, I enjoyed your video and thoughtful analysis.
Yeah this guy took Rick's video as a personal attack which clouded his judgment and led to him doing the exact thing he accused Rick of doing, just from the other side. It was pretty funny to watch actually.
The problem is not the younger generation. The problem is older generations not going out and seeing bands, not buying any new music. Not actively participating. Whoever has new music suggestions: let me have em. For considerations, I’m an old guy, who I actively still participating in music scenes. I don’t see any grey haired folks out there.
it's silly to complain about a 60 year old or so not being up on the underground bands of this generation.But he is probably more aware of your music than you are of his.And most of your music wasn't created in a vacuum.
I think I understand Rick's point of view. In past decades, going all the way back to the 50's, whenever music started to get bland something or someone came along and revolutionized it. We had things like grunge in the 90's, new wave, heavy metal and hip hop in the 80's, disco and the backlash in the 70's, all the way back to things like black sabbath, the beatles, elvis. They came along and brought with them music elements that hadn't yet existed in the mainstream, suddenly everything changed. A wide range of circumstances in culture, society, and technology have left us at a point where we have not seen a major musical shift in well over a decade, perhaps two. Instead of music expanding out and growing from new ideas, it seems to have spent the better part of two decades dumbing down. 4 chord chorus's were replaced by 3 chords, then 2, now its pretty common to hear songs where the verse or chorus are literally just riding 1 or 2 notes. We see all aspects of music from Rock, hip hop, country, pop all becoming more and more similar instead of diverging. At the same time a lot of groups are being very creative, they just never get the spotlight they used to. The shake up that bleeds into the mainstream isn't happening. All the "indy" bands you hear sound bland and similar, the pop songs are all just a beat, 2 chords, and a beautiful voice. No one is taking risks, no one is thinking about what's next. No one is diverging, and truly bringing a new form of expression. We just hear people following the safe paths that have already be laid for them, and it's very disappointing. Where are the Nirvana's, the Outkasts, the linkin parks, System of a downs, rage against the machines, think of how drastically different they all sound, and all rose up in the 90's. Here's a list of the top 100 albums of the 90's, there is some similar stuff in there, but look at the range of sounds, how varied popular music was. rateyourmusic.com/list/abyss89/the_100_biggest_selling_albums_of_the_90s__usa_/ sure there were a few dominant genres, but also plenty of popular sub genres and one off's. The amount of variation has shrunk drastically, music has become bland, and stated bland for a while. We need something to come along and shake the foundation!
You don't get it, I'll explain it to you. Gen Z listens to a much wider and varied amount of music than you ever did in many cases very experimental genres. The difference is that peoples listening tastes have become so unique and so personal that there isn't music sub-cultures anymore. What this means is that all these artists have relatively small listenerships apart from the few that appeal to large demographics like the ones you're talking about. This is of course all due to the internet.
As far as I'm concerned, Gen Z has created little or no interesting music. They removed talent from their music and just record piles and redundant piles of annoying crap.
Big rock stars like we had in the 60s, 70s, 80s and the 90s were possible only because the handful of record companies that could distribute records internationally were acting as gatekeepers. In the 80s I’ve seen bands getting rejected by record companies not because they were not good enough but because it would cannibalize the sales of one of the bands they already have in their portfolio. By doing that the bands that were signed had more space to grow to become huge. Nowadays anyone can produce a song in their bedroom and post it on social media. There’s no gatekeepers, once an artist can raise over the noise level of the pile of crap that is put online every day, they can build their audience that most of the time will be relatively small. Some of them eventually get signed but record companies no longer invest large sums of money to promote their artists, they expect their artists to already have a significant following on social media. They no longer invest to promote their artists because since there’s no gate keeping they can’t prevent another similar artist to become the flavour of the month and eclipse their expensive marketing campaign. The music industry has changed, nowadays we see more artists that have relatively small audience scattered internationally as opposed to big international stars with huge audience all over the world.
Social Media though will always keep music blander than it was, sadly. You now have to be attractive and have a salesman like personality/charisma. Being a salesman and being an artist are two different personality types. It's why, as open as the internet has made things, we have no great works of art from Gen-Z.
@@stinghouseproductions8502 Correct. I don't know what you're into. Why should I hold your hand? It's out there if you actually enjoy music and care to look.
Sorry but your analysis is totally lame. Typical of an inability to apply Critical Thinking analysis. If you want to do a piece on video game music, then go right ahead - in a positive frameset. No need to slag off on someone with decades more experience in the field. Thumbs down.
"Gen Z doesn't care about music" Most users on AOTY that I know are Gen Z's who are passionate and capable of being critical about music. They even enjoy the most experimental type shit and I discovered a bunch of fascinating artists and genre from them. Gen Z is probably the only generation who can passionately talk about artists like Kendrick Lamar, Radiohead, Swans, BCNR, JPEGMAFIA, Model/Actriz, to classics like King Crimson, Charles Mingus, Chick Corea, Frank Zappa, John Cage, Morton Feldman, Black Sabbath, Velvet Underground, etc. I even learned about genres like Musique Concrète and Onkyo from these kids!
Rick Beato expresses the same sentiments I hear from a lot of people, both educated and not. I personally both agree and disagree with him equally. Yes, I'm also not a fan of most of the stuff on the Top 40 charts - though there are some track I hear that I love. Simultaneously, there's never been a BETTER time to be a music fan. Social media has provided voices for countless phenomenal indie acts that are now near the top. Think of guys like Jack Stauber and Toby Fox, or even Joji with his roots on TH-cam. This also applies to the world of animation. Extremely popular animators like Zach Hadel and Vivziepop came from indie animation scenes online like Newgrounds.
Lots of running with assumptions in this one. Obviously he's not saying "no Zoomer is into music," but there's a lot of truth to the overall landscape in terms of fluff vs substance, especially in the mainstream. And as someone who's immensely frustrated with Boomers' effect on the world in general, I don't find his takes condescending or "pointing the finger" at the younger generation at all. A lot of this just makes sense. We don't fund the arts anymore, we don't incentivize music monetarily like we used to, the record and streaming companies suck the life out of musicianship and musical innovation-it's no wonder the quality of music, as a whole, is kind of objectively suffering right now. Look at production budgets these days compared to what they used to be. They're basically non-existent. By going full-fledged denialist is to discount the value of music education, production, songwriting, and healthy competition in a given "music scene." The fans aren't the ones making the decisions as to who becomes popular; the corporations, their algorithms, and money are. That's not to say there aren't individual exceptions of great new/young musicians, but the "meta" trend is undeniable.
In my day (boomer here) I had to walk to guitar lessons in the snow and take my lessons with frozen fingers and hear my guitar teacher tell me how I had it easier than he did because he couldn't afford to buy records (vinyl for those wondering what I'm talking about) when he was learning. I could complain that today's guitarists (musicians) can do everything from the comfort of their own bedroom but then I would be just like Rick in some respect. It's the same story because every generation stands on the shoulders of artists that came before them and exploits contemporary technology to leap ahead of those older artists. "Generational-ism", is a type of bias or prejudice against a group of people, based on when they were born and how that generation lived their lives or achieved their success. It seems to creep into conversations about how unfair it is that younger generations didn't suffer as much while learning their craft. Sorry boomers and X-ers, what makes younger generations life easier today also makes your life easier so you can live long enough to complain about even younger generations.
Nah, not really. It's not about working hard for the gear. I'm sure quite a few hours are spent today in front of TH-cam, practicing until your teenage fingers bleed, and begging for money on Patreon to buy that piece of gear you long for. However, what's missing today is the live interaction, meeting with fellow human beings three times a week. It produces better results than just one person trying to manipulate a sample in milliseconds to get it to "groove."
You are such a great example of what Rick is talking about... rewatch the video you're dissing and listen this time. I particularly loved the way you used a Boomer instrumental (Jan Hammer) to illustrate your claim that 'What, instrumentals can't be... blah, blah...?' You couldn't summon up ONE contemporary instrumental that *everyone* knows... because??? Rick isn't (ever) criticising young folk, just lamenting the fact that y'all don't have access (by virtue of 'no choice') to some of the constraints past generations had... being an artist or enthusiast (or in production) took much more effort, and a lot of attention - something you have demonstrated your lack of by assuming Rick is criticising e.g. you - when he's not. Listen, pay attention... you might learn something.
You just validated Ricks main point on the claims you complain about. Interesting ”new” bands doesnt get the respect and recognition they deserve. That is his whole take on the modern world of music. So i dont see why you are acting so offended. Your takes seem very biased as well and to be fair, you have literally no solution to any of your problems. I was sincerely hoping for lot better counters in this video, but now that i am at the end and ctually can make a valid and informed comment, this was just a shallow rant about problems but with no solution, which quite frankly made you come across as borderline triggered and offended rather than based. A 100% missed oportunity. Aw well, have a nice day 🙂☕️
20 years from now (20 minutes from now), this opinion piece will be dissed too - and so it goes with the passage of time. The need to fight back against not just bad things, but against everything is endemic to our times. If Beato is intimidating at all its because he's older, wiser, and educated. The golden age of pop music as a showcase for people playing their own instruments, their own songs, and speaking to a collective audience is over. There are fantastic musicians living right now, and perhaps some of the most uninformed and indifferent listeners of music as a technical, historical art form. To my ear, this video sounds like someone trying to gain attention by citing someone who already has earned it. Does music appreciation ala Rick Beato add to our rich music culture? I'll argue that it does.
Rick has his issues with wild generalisms and era-blaming, but I got the impression on that first line that he meant that games are so enthralling and require so much attention that they have so many fun things on hand that they aren't as likely to pick up and learn an instrument.
Rick is very open to hearing new music the thing is that with most modern pop there isnt much to hear,and you can see his sadness when there is nothing for him to champion.
Rick's generation grew up listening to the radio. Sound and music was channeled into his ears. Modern humans use their eyes, hands, AND ears when playing games. This multi-sensory experience is clearly more fun than being restricted solely to aural stimuli, and naturally means music is of less importance than it used to be, but I don't really see the point in moaning about it. Until nuclear war wipes out the internet and all our TV screens explode and survivors go back to bashing rocks together for pleasure, people are obviously going to be attracted to the most compelling forms of entertainment that modern technology enables.
This whole video is just one endless list of semantic gotcha's. "Rick says kids dont revere music like they used to, but Im a kid and I revere music, so there!" High school debate champion.
I think he was trying to say that kids have endless options now. I’m Gen X. We had 6 channels on TV, books, and a record player. That’s pretty much it. I’m sure you can see why less kids these days value music like we did.
Exactly. You were lucky to get exposed to really cool new music back then, unless you had an extra cool DJ on your local FM radio station taking it upon himself to push certain artists. The first time I heard punk rock was in the middle of the night on a pirate radio station that I could only pick up because I lived near the guy broadcasting it from his garage. Or you had to go to a little independent record store and take a chance, spending your small allowance on a random record or two from an artist you never heard of before and hope you picked correctly. The best places were those little record shops near the local college.
@@tomasom4497 Absolutely! It was the ritual brother!!!👍. We knew down to a penny how much we needed for a tape or record album. When CD’s came out we all started our collections over again. I remember K-Mart’s very first CD rack. They were all $12.99 (which was crazy high for 1986) and they had like ONE CD from each of the top 100 bands. Tapes were $6.99 so LOTS of people chuckled that they would NEVER pay double. Although I converted super quick, I could understand the resistance. Dudes had hundreds of tapes to replace 😂. I’ll never forget playing my first ever CD, it was Van Halen 1. I set up my stereo to show quick comparisons between tapes and CD’s for my friends. I played Running with the Devil on tape first. Then I played the CD. When we heard that HiHat “count in” with insane sizzle and clarity we just sat there laughing. We were really speechless.
I genuinely don't understand this argument - how is this a bad thing? As a 19 year old, most music I listened to when I was very young came from CDs and the radio in the car, but I never really enjoyed it that much. My parents liked ABBA and Adele, and of course the radio was pretty much just pop unless my dad was driving in which case it was classic rock. I never had any interest in music until I started using youtube when I got big into electronic, then after losing interest again for a few years I found modern instrumental progressive rock on spotify and I've been into music ever since, my interest mostly staying around prog metal. If streaming platforms didn't exist I probably would've stayed relatively uninterested (or at least I wouldn't be as invested as I am now), because these subgenres are relatively niche. Sure, electronic was popular for a while in the 2010s, but you sure as hell don't see MASTER BOOT RECORD in record shops. The closest thing instrumental prog rock has to mainstream is Polyphia, and I don't even really like them that much, especially their most recent album. The average person probably wouldn't recognise the name of a single prog metal band I like. My favourite band currently, Night Verses, only has 65k monthly listeners and it was half that before they were announced to support Animals As Leaders on their Europe tour. I don't think this is just me either. I picked up guitar because the music I found on spotify inspired me that much, and I know multiple other people who did the same. Music plays a huge role in pop culture for young people - I know the music taste of pretty much all my friends because we talk about it. I've been to festivals with multiple people my age and we share music we like with each other all the time. My friends that prefer more mainstream stuff like rap go to live shows too, and no they aren't just doing it for social media. We may not consume music in the same way as people did in the past, but I'm sure we value it as much as previous generations, or at least I do.
@@chimp_gaming. He means you can access anything on earth at a moment's notice. Not the same experience at all, and there isn't really anything better about it looking back and comparing both eras. You live in an age of sensory overload, and it really has done something to diminish society, not improve it. That doesn't mean you're not going to like what you hear as much when you hear it. It still just isn't the same experience at all, kid. Even learning an instrument is different now. I had to pay an old school guitarist 40 bucks a lesson to come over to my house to teach me. I couldn't take my pick of endless options of online classes for free. If you weren't born in the late 60s or earlier, you just have nothing to compare what we are talking about to understand the difference. I didn't even have a cell phone or the internet until I was in my late 30s. When MTV came along and especially by the time Live Aid happened, the soul dropped out of the bottom of the music industry never to return. That doesn't mean there aren't pockets of real creativity and talent out there. Something really has been lost that used to be there.
@@tomasom4497 First, I never said it was the same experience. I think Beato is coming from a place of deep misunderstanding about how people consume music now. Nobody uses things like top 100 charts nowadays, something he clearly seems to think is the case considering he referenced his spotify top 10 video in the follow-up to the most recent "modern music bad" video he made. The great thing about streaming services is that I get to listen to the music I like and discover new music regardless of how popular it is. You even mention that it doesn't mean I won't like what I hear as much, so I fail to see the problem. Sure, people don't really visit music shops as much and the process of consuming music has changed, but more people than ever are attending music festivals and learning instruments. People still sit and listen to full albums, and spotify makes it easier than ever before to share your music with friends both in person and online. Second, how are online classes a bad thing? I understand the "experience" isn't the same, but some people aren't economically privileged enough to afford music lessons. The cost of living is astronomically higher than in the 60s and still increasing, and young people have enough to worry about just making rent without having to pay every week to get an hour long lesson. Despite that, plenty of people do actually get lessons. Out of all my friends who play instruments, as far as I know I'm the only person who used online lessons instead of in person. I can't really comment on the "soul" part of the industry. I can speak for prog metal at least when I say the most popular bands (e.g. Opeth, Gojira, Meshuggah, Mastodon) are some of the best, most interesting acts in the scene, and I doubt anyone would argue they lack soul. I bet the same goes for a lot of other subgenres. I understand a lot of modern pop is transparently corporate, but I wish people would quit acting like this is a new thing and that streaming services caused it. Pop has been bland and uninteresting for decades, spotify really didn't do anything to change that. Surprise surprise, the genre specifically catered to the lowest common denominator of music listeners is bland. I think people should stop assigning blame to streaming services and young people supposedly not caring, and start pointing the finger at a music industry incentivised to put out noncontroversial slop.
Whilst Rick dwells mostly on the musicians of earlier decades, these are the ones that have stood the test of time. It's really too early to say which of the current generation of bands will leave a lasting legacy, but I am sure that the best of them will be as revered as our current heroes, and someone like Rick will be making videos about them in 30 years time.
I think part of the issue is that access to platforms used to be very minimal. Rick seams to bemoan the fact that anyone can make, share, gain notoriety and continue their personal creative output WITHOUT the big companies, the expensive gear, the private jets. I'm sorry but those days are OVER it seems, and I am not sad.
@@Terrible_Peril Rick is wrong and so is the video uploader. I'm sure Gen Z does appreciate music, the issue is that Gen Z is a victim of its own culture's musical bias. when the TV dishes you contemporary Pop and Hip Hop music, in some areas Country. Thats what social media is gonna dish out to you for reccomendations. There is no musical discovery. A lot of kids these days don't binge the local FM radio for rock. And if they did most of the time it wouldn't do them any good. My local rock station has been spinning the same set of songs and bands for the past 40 years. Also, theres no big time label focusing on pushing rock. The biggest labels even close to that is focusing on Heavy Metal. And Van Halen is sonically different from something like say Opeth or even say something like Sadus. I'm sure there is outliers, to all this. I'm sure there is some Gen Zer named Dexter thats discovered his dad's Black Sabbath and Led Zepplin vinyl collections and digs it. But it's the exception to the norm. If Gen Z wants things to change and bring rock back, pick up where the 80's bands were cut off and continue from there. They are gonna have to get their hands dirty, and start making music scenes in their cities and town like rock had in LA and San Diego back in the 80's. And push back against the label's modern pop barrage they are subjected to. Thats it. It changes when Gen Z does something about it.
@@tw19771 I'm sorry but as a Gen Z'er what you said is the complete and total opposite of the truth, most people my age that I know, even people outside my social circle, all listen to many different styles of music from across many decades. Classic rock, country, folk, indie pop, ambient electronic, you name it, my generation listens to it all, even the kids who mostly just stick to mainstream rap and pop will occasionally venture outside those confines. And ironically enough, it is largely social media platforms like Tiktok that have lead to this; I can name countless songs spanning across all kinds of different genres and decades that have become massively popular amongst people my age due to Tiktok. In complete contrast to what you claim, I would say--based on my personal experience--that Gen Z on average has far more diverse taste in music compared to any preceding generation.
@@blib3786 Do you? Because the last time I heard anybody listening to something like say Judas Priest besides myself was some old man I ran into on the street in Cali, who was blasting their Defenders Of The Faith record. I suppose you would have too, considering you would have had no choice not to as you walked by. I never said some Gen Zers don't have a wide taste and music, you lot seem to. As long as its not rock n' roll. And "country, folk, indie pop, ambient electronic, you name it" is not rock n' roll. You did mention classic rock, ...Okay but I don't hear you guys rocking out to something like Deep Purple. Although like I said in my first post, I'm sure theres a few of you who do. The closest thing to Rock n Roll ya'll seem to get and the heaviest you lot seem to get into. Is Lizzo Tiesto is not Rock, Daft Punk is not rock n' roll and so on. And heres the thing, we'd have actually new and popular mainstream rock acts rocking arenas. If the major labels thought there is a market to push that, but they don't. You know why they don't? They don't see the market for it. Ya'll aren't saying "Hey we wanna hear this." to them. Your generation aren't picking up guitars and sitting behind drumkits and writing rock songs. You guys aren't going out gigging, you aren't making Rock N' Roll music scenes. UMG and Spotify doesn't care that you listen to Bob Marley followed up by Rhianna. Or whatever trendy 80's pop song thats "cool" to listen to these days like Blue Monday, they are gonna give you Bob Marley and Rhianna. It's not rock, and they will give you what they know you want. This isn't even about your music taste, because nobody should really care whats on your Spotify's release radar. It's about your culture and your generation, and what music ya'll listen to the majority of. And saying you listen to everything just doesn't cut it. Practice what you preach, if you wanna hear Rock n' Roll, start some rock bands and start some music scenes. You even have a group already flying that torch its called Greta Van Fleet, those cats got the memo, too bad the rest of you guys didn't.
That is so odd... some of my favourite composers are videogame composers. I think it would be pretty easy to suggest he is incorrect purely by looking up the views and likes on a few video game OST's. When it comes to work like those of Akira Yamaoka or anyone who worked on the Castlevania games; really interesting covers by people really loved the music in the games.
Rick's right. The thing is the younger generation has no idea of the scene of old, the older generation has the benefit of living through both. This is just more boomer/gen-x bashing.
- "Our coming of age thing was buying records" It also was my thing being born in 2002. I wouldn't have known about it if it weren't from both my parents and the Internet. - "You could only buy a certain amount of records" I could only buy a certain amount as well since the prices went up by $15 on average - "And you would listen to these records all the way through" I do that too because the ritual is very therapeutic for my ADHD and I tend to pay attention more to the music when I play it on my turntable - "It was different music than what your parents grew up with, this was our music" It still applies. I don't recall my parents listening to industrial hip hop, indie rock, shoegaze, etc. Granted, my parents were into The Beatles as well.
But like Rick Beato, you are just you and you have a bias to your own experience. You are not like MOST young people. When I grew up in the '80s, the radio was switched on at 7.30 in the morning, and music was everywhere. One of the most popular TV shows was Top of the Pops. Today's kids spend far more time playing video games, or watching TH-cam or Netflix, or listening to podcasts, or chatting on social media than my generation spent listening to music. A lot of youngsters' experience of music is 30-second clips on TikTok. They don't listen to whole albums in the right order. The world has changed. You, I, and Rick Beato might not like the way that the consumption of music has changed, and we might not like that music's importance has been degraded by the rise of newer technologies, but it's just reality.
@@AutPen38 Dude, the point I was trying to make is that we still have access to older technology. The reason why it's not as common in my demographic is because it's not the only way to do so, and it's seen as old.
What you wrote above applies to young people who would watch Rick Beato Not to young people from 2002 in general. People born around 2000 had no need to ever buy records. By the time of 2015 most music was listened to on streaming. And that is exactly Beato’s point.
I disagree with you. You do know your side only, we know both. What Mr. Beato says about the way how many of us so-called boomers (how I hate these drawers!) experienced music is true. None of my son's friends (or anyone of young age I know) really care for music anymore. Everybody sits the entire day on a their chair, using their Wifi for games, Discourse and TikTok. I disagree with a number of things Mr. Beato is expressing, such as his views on Billie Eilish or Dua Lipa, which I disagree with resolutely. But here on this subject he is spot on. There is a reason why the charts are so full of shxt, there is a reason why there is no real music scene anymore, just a handful of super-hyped stars who dominate everything.
Millennial here and I haven't even heard of any recent top 10 pop acts until Beato showed them on his channel. I find his enthusiastic approach to the music as a whole inspiring, but even with that, I'm not hearing any pleasant sounding recent pop. Singers like Billie Eilish or Taylor Swift are as bland as a faded wallpaper, Dua Lipa and similar acts are creepy weird and not pleasant to listen to. There are indeed some musicians/bands that are great, but unlike 90' and earlier, I haven't seen them in top 10 pop. Top 10 for rock or metal that he showed have some nice songs, but not as much as I would hoped. I have to spent a lot of time hunting for bands online through recommendation lists on different sites to find just a few I like. And even those are mostly bands that started in 90'-early 00' and I've found them just recently.
I don’t know if you watched Rick beato videos a lot but Rick does analyze modern top 10 billboard chart hits and tells the audience what he thinks. He claims he likes some of them but then a lot of them don’t have anything interesting musically. I would say Rick has a point because gen z consumes music more through the internet but they don’t bother to research music other than top 40 because they like to go with what’s popular. He’s pretty open minded. When you mention his criticism of polyphia vs Van Halen, he means that polyphia isn’t hitting top 40 like Van Halen did. He’s looking for a rock band to hit top 40 and be mainstream. Ricks point wasn’t a criticism he was just analyzing the difference. Yea there are good underground bands but his point is he’s looking at it from a mainstream perspective. Mainstream has killed peoples perspective of other good music out there. Rick mentioned a band that he liked that I believe he helped produce that didn’t end up getting signed but they were big in Atlanta. Ricks point is Gen z doesn’t even know about the underground bands that you mentioned. Maybe if people did their research and looked at these bands they’d be bigger than what they are cause you never know what your gunna like. Gen z won’t bother to take the time to check them out. I don’t think what Rick is saying is an insult. I’m part of gen z. He’s saying Gen z needs to be more open minded. I don’t know too many kids who are that open to listening to different music other than top 40. Actually another good point is master of puppets reach top 100 charts because of stranger things. Literally people realized how good that song is but that song has been around for years. This is how kids don’t explore music like they should which is ricks point.
How many rock enthusiasts have researched about MC doom' s discography or the great citypop records? Is it fair enough for the hip-hop guys or other genre fans to call you uninformed or just shallow because you didn't research their music and just listen to rock and metal? Different eras had different music and trends will change. If you are using Spotify top 10 to say "Yea genz is bad" then you are just not open minded enough to actually see how people consume music. Go check out final fantasy scores and dragon quest scores to see how well orchestral music is respected and consumed by genZ or youngins. Youngsters idolise Hans Zimmer and his scores and are having them in their phones. It was always there but people refuse to check and just throw statements. And please don't say " well beato did like a few modern songs in his videos" . He always immediately compares it with rock songs and chord progressions he likes. Which is absolutely fine and I'd love to see how he interprets it. But then he trashes the ones that doesn't go with his idea. The thing is if a jazz musician listens to Slipknot and calls the vocals and guitars simple and tasteless because it's harsh or doesn't have a lot of keychanges then he misses the point of the genre and why people gravitate towards it.
Excellent comment and interesting insights. I’m 71 and played professionally and steadily, though high school and college. So many night clubs with large crowds in the 60s & 70s and the travel was great sometimes. After playing five sets a night the music gets really good. I am not aware of the number of night clubs that pay bands to play. Are there clubs, today??
@@kylekumar5846 Final Fantasy, Dragon Quest and Hans Zimmer aren't exactly pop music, are they? That's what he's referring to, hence why he's using the top 40 from Spotify... the most popular streaming app -- streaming being the most popular method of Gen-Z to listen to music. No shit there are exceptions. He's not saying *all* Gen-Z are like this. It's speaking broadly about the generation.
It’s not stupid to think as Rick explains how kids bought records and they meant more to them than some kid who can’t even make it through the first verse of a song before skipping to the next one.
Yet I knew teenagers who couldn’t wait to come home after school to put on Spotify, headphones on and drop in their bed for some intensive listening to their favorite rappers. Listening note for note and word for word.
@@hansmemling2311 Popular artists nowadays aren't as creative though, there is no depth to the song whether it is lyric wise, complex melodies, complex harmony even just a good rhythm. Not that you have to have all of these things, but without any of them a song just lacks something that makes it unique compared to everything else. Take for example blackbird by the Beatles, I have no doubt that Lennon and Mcartney took inspiration from others and the song was not difficult nor that complex, however the message that the song provides is meaningful. Unlike a lot of popular songs nowadays.
@@mrpotatohead2128 I see what you mean and I agree, it's just that times have changed. The innovation these days is mainly sound wise but that seems to have slowed down. I'm thinking perhaps soon a new era will break. Either shittier or better than this one (concerning popular music ). Time will tell :) Funny anecdote about blackbird by the Beatles is that Mccartney based it off a Bourrée by Bach but he messed up the notes haha. He transcribed it by ear but made some mistakes. This turned into Blackbird. For anoter rock song based on a Bach song: bourée by Jethro Tull. It's not that I disagree with you that popular music has grown stale but I still love a lot of popular hiphop so I still find music that I love. Which is why it doesn't bother me that much. If I want more depth in music I listen to classical music, I'm a classical musician/ composer. For complexity that's where I go.
Rick is right the barrier to entry is very low. Its not just music but movies and culture in general. In today's world it seems as if everything is just a remake with an agenda. It seems like the 90's were the last generation and even the youth are trying to relive it as some sort of nostalgia that they didn't experience
You are too young to get it now, but trust me when I tell you that the music and bands that are popular in thirty years will not be in your wheelhouse either. Growing up, it was always easy for me to know how old somebody was by their record collection. If I went to the home of somebody ten years older than me, I usually thought they were out of touch. Now I see kids on TH-cam saying they like [insert popular artist here] ‘old stuff’ better compared to what they do now. By ‘old stuff’ they often mean what they did two to four years ago. Most people have a tendency to focus on the music they liked when they first fell in love with music, plus or minus a few years. It just happens. People of the same age group as you tend to play it around you, they have a tendency to talk about it, there is comfort and familiarity in it. I also don’t like to hear people criticize modern things when they probably aren’t as knowledgeable on these things, so I get it. You will notice in basketball (or any sports) older players always say the best players played when they did, often criticizing modern players in really embarrassing takes. Young players can be dismissive of players form two or three decades ago for the same reason. It’s natural. Enjoy Rick’s love of the music he is most familiar with and the great deal of knowledge he does bring to the table. Younger people like you can hopefully do some of the great things he does but hopefully stay open minded to newer things also.
I don't share that relativism. There are things that have degenerated, indeed. Music is one of them. It is not all about tastes, there are objective measurable things which makes something well made or badly made. I didn't grow up in the 60's and I like many of the music from the 60's. I didn't grow up in Ancient China and I like traditional Chinese music, to mention two examples. And on the opposite, I hate many bands from the 80's and 90's, in which I grew up.
@@asamiyashin444Yes, I don’t disagree with you at all. But I do find some irony in that many people who love and appreciate ‘rock’ music from mostly the late 1960s to maybe around 2000 emphasize that what’s bad about today’s music is that it is so dumbed down, like smarter and more complex is automatically better. Yet of course they understand that most rock music isn’t as sophisticated as much classical music or jazz that was popular before or as rock music emerged. I guess they feel like rock music has just the right balance of smart/dumb, sophisticated/simple to be ‘good’. :) Rick Beato is really entertaining and knowledgeable in many ways, but I am surprised how often he presents subjective opinions as objective facts. It might be that is just necessary to gain traction in social media world. I’ll continue to watch and enjoy his videos, but I’ll always hope he will focus more on why *he personally (subjectively) likes or doesn’t like* something rather than stating what makes it *(objectively) good or bad*.
@@diegosotomiranda4107Yes, the people with the most wisdom are generally those who haven’t experienced nearly as much. 😁 Check back on your comment in twenty years. lol. My point was that Rick makes lots of interesting points but he doesn’t immerse himself in modern music the way he did when he learned to music, so his opinions are a mix of really knowledgeable music man and a guy who is biased towards what he likes. We all have age or ‘time period’ bias, although some more than others.
1:18 about the gen Z, he made a point about music is not the main form of art consumed in that generation. And it's not false. Of course, he generalise and you could bash him on that, but taking that personally is pathetic.
There isn't a problem about him, think the problem maybe you.
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It's a grift video: take some big youtuber and make a critique video. TH-cam might direct some fans your way and will rather likely direct some searches for $BIGTH-camR your way: $$$. Or so the thinking goes, although it didn't do much in terms of subs, apparently. 300k views and only 10k subs. It was worth a try… if you're cheap.
Rick has a TH-cam channel so he has to continually come up with things to talk about, and some of what he comes up with will be nonsense. He would be struggling to find things to talk about a lot of the time. The episode about "Gen Z doesn't care about music they only want to play video games" was dumb and I'm sure he knew it at the time, but he knew it would be controversial and create some debate.
Rick clearly isn't speaking in absolutes, he is formulating a hypothesis to the disparity of passionate musicians in mainstream society versus the decades of his youth. Clearly if he isn't a regular gamer, he's gonna be more distracted away from the music to embrace the learning curve and mechanics of modern games to engage with his family members in a meaningful way. Imagine trying to ride a bike, you block out other stimuli in order to fulfil the task at hand. Rick is a musical god and is an incredibly inspiring and remarkable teacher with a humble and likeable personality. He praises all his musical guests and gives credit to modern music all too often and sometimes just goes with a video title that is a bit more visceral representation of his thoughts to get attention.
I watched the vid when it came out and it felt like absolutes to me. Its why I started watching him a lot less. There is too much stuff on the internet to waste my time with trash talk about a generation the guy clearly has no clue about.
@@havable this is the problem with young people, cannot tolerate anything. Wonder where the world will go. Youngsters think everything will come easy to them. After the internet and social media boom there haven't been so many depressed young people ever. And not talking about over weight... lets see if you tolerate these facts. 😂
@rabarebra Bro I’m a classical musician and composer of 13 years and rock/hiphop for 15. I grew up with those genres before the internet and I can still see Rick Is full of bs. He doesn’t get it, the new way of things. Rather than accepting this and wanting to learn more, he does what every older generation does to the newer generations: keeping a distance and judging it all with a holier than thou attitude. Big mistake. Rick at some point was part of the youngster culture whose music sounded like noise to their parents.
Your trippin bro, Rick has a point. I’d be a way better guitar player / singer if I wasn’t addicted to video games. Just look at the top guitarists and players out. They spend thousands and thousands of ours working on their craft 8+ hours per day. I also agree with his TH-cam learning point as well. The whole timing and ear training point gets lost. Video games has contributed to a smaller talent pool for sure…..
When articulate, considered "Gen Z'ers" tell me they aren't interested in "dialog" with "Boomers" because "they've had their chance and messed up the World for everyone" (not making this up)...I'd say we DO have a "problem". Then, listening to bands like "King Gizzard and The Lizard Wizard"--easily as good as ALL the best bands Zappa EVER put together--I wonder why they aren't just MASSIVE by now. It's certainly NOT a question of "accessibility"...
As someone Rick’s age, I thought the same things you did when I saw the video. In a later video, he manages to lay the blame where it belongs, on the industry, while giving credit to the myriad talented young musicians out there. Maybe he just needs more Gen Zers in his life.
@@richardgrier8968 actually, no, even though we both grew up in little old Niagara Falls! We were of different clans. My Tedescos were from just across the Canadian border in St. Catherines, Ontario. A road in downtown Niagara Falls which leads to the old city market is named after him.
Nobody needs more gen z in their life. Gen z needs a whole lot of previous generations ideals to not be such an insufferable disaster of a generation. Basic biology coming back would be a good start 😂
As an older person who plays a video game occasionally, the music can be cool, but I'm there to play the game, nothing more. Also, Beato is right, back in the day, musicians were our heroes and our role models! Nowadays, games and internet personalities who consume games, are their role models and heroes! Also there are a lot of great independent musicians on TH-cam! But the record companies don't features them. BTW poster, if you were born in 1996, you're a Millennial. Gen Z starts in 1997.
speaking as someone born in 1988, the discovery of music was pretty monumental and personal. like rick pointed out, gen z didn't typically experience that. i was brought up on whatever was on mtv/muchmusic and what my parents had for cds tapes and vynil. i had a really broad spectrum of music to play with
"The discovery of music was quite monumental and personal. As Rick pointed out, Gen Z doesn't often experience that." If it's personal, you can't talk about other people's experiences, right? What do you think goes through the head of a Taylor Swift fan? Will it be similar to what was going through the heads of Beatles or Elvis fans? And the children/teenagers who play in orchestras? Isn't music as important to them as it was to people born in the 80s? It just only imprecise generalizations, from the subjectivity of one's own experience...
I will say this - music is far more disposable to young people today as opposed to decades past. They go crazy over a hit song and then move on to the next. In addition, young people are NOT listening to full albums to any great degree. Young people don't even know what deep cuts are on an album or the concept of having songs grow on you over time that are not the released singles. If a song doesn't provide instant gratification, they don't care to hear it again. Some of my favorite albums didn't click with me at first and took time to fully appreciate. Now people just stream the songs they want and couldn't care less about the 8 or 9 other tracks on an album. You are speaking for an almost negligible amount of young people that truly appreciate music and will go to vinyl stores and listen to classic albums, etc. Or will sit down and listen to a new album front to back. That IS indeed the difference between today's generation and say Beato's generation when it comes to the listening of music.
But nostalgia is a factor you are ignoring. They will ultimately always come back to songs they used to listen to and loved. Your point about albums is true, but before album rock became mainstream in the 1970s, most people bought singles. This is not a new phenomenon.
I think this video of yours is actually proving ricks point. You obviously didn’t listen to what he was saying and I think that is a big problem with this generation. You got butt hurt about some thing he said without fully listening and made a response video without all of the information. One day in the future, (if you mature passed this point) you will hopefully look at this video and see the immaturity in it.
A lot of people don’t know this, but Rick Beato invented music.
I chuckled. Rick "I played a short stint in Fleetwood Mac" Beeeato, when Stevie was so coked out that her new nose was still healing and the Lindsay Buckingham needed a stunt dick to take the heat off of him.
And video games
😂😂😂
@@craigsaxonmusic9372 you like that Craig. The internet is full of free entertainment. Happy to help.
@@krmitt5 hi there!…..just so we’re clear, I enjoyed the comment, presumably a bit sarcastic in nature very much……I enjoyed this YT vid in its totality and hope that if Beato views it he’d have a sense of humor as well as be enlightened…..like many folks out there….apparently several million….I’ve found enjoyment in many Beato vids, however it seems to me….I mean, this is merely my perception, that he’s bought into his own hype a bit…..There is value to be found, that’s undeniable in many of his takes on music and musicians, however overall I get overwhelmed by his ….I dunno….arrogance?…ego?……and as a matter of constructive criticism, I personally feel his forte is not as a teacher….especially when compared to so many fine and focused teachers of all things music on the Internet…for free many times!
It’s refreshing to see and hear someone being constructively critical of this YT *God*….with specific examples of his foibles….
And btw, like any earnest 71 year old music fan/musician, I definitely/sincerely would appreciate any recommendations of good contemporary music I should check out…
Best of everything/
Craig
A lot of Beato's hot takes can be dismissed as 'Old man shakes fist at cloud', but if his main point is that there's a crisis in the music industry, he's right. He might not be adept at explaining the causes (it's all basically due to the progress of technology), but at least he gets people thinking and talking about music, which I guess is a good thing.
Rick is not old.
The industry structured itself around mind control. That’s the real problem.
@@jamescotner2459you can be an old man shaking fist at cloud at any age
@@jamescotner2459He's 61. Maybe not elderly but still fairly old
@@jamescotner2459 that's good to know. He's 61, I'm 50. I guess I'm still a youngster.
GTA has introduced so many people to artists they would have never heard our wise and thats just GTA.
Exactly. And motion pictures did the same when RB was young... Movies like "Once upon a Time in the West" or "Jesus Christ Superstar" were of huge influence at the time...
very true. i wouldve never heard ot black flag or other punk rock bands if not for playing as trevor in gta 5
What is GTA ?
GTA, Donkey Kong Country, Tony Hawk (anyone else rip the music from the PS1 cd back in the day?), the list goes on...nice Lain av
@@zeljkoplavsic784,
Grand Theft Auto.
95% of us are like Beato, at least _some_ of the time: We like to justify our own tastes, sometimes by condemning what we _don't_ like. Not many of us are secure enough to simply like what we like, and do what we do, without passing judgment on the rest of the world.
well put & spot-on IMO. Beato (& his thought processes) are about as offensive, difficult or controversial as a dish of vanilla ice cream. with each new beato -bashing i observe, i realize the negativity directed at him is born out of frustrations & difficulties that have nothing to do with his views & opinions on probably anything
@@Gorilla.Guitar Just to point out, I was saying _Beato_ generally justifies his own tastes (with elaborate analysis), is fairly judgmental - and that we're most of us a bit like him. Since he's kind of disdainful of what he doesn't care for, YT Commenters who _like_ what he disdains get defensive, and the less gracious ones snap back at him. I've done it myself.
@@pbasswil see, i'm waay more pessimistic & over-thinking than that. even if the obvious reality is on the surface for all to see, im looking for a shovel. my answers are always waaay below the surface. I'm always believing things are never simple & that humanity is deviate & complicated to the max.. to be fair, i often consider the possibility that it is I that posess all these traits & i work my ass off to bring the rest of humanity down to my level in hopes of feeling better about meself, lol... the truth probably lies somewhere in the middle. I've got no special sympathics towards beato & dont wanna appear as his guard dogg . To me he seems a convenient yet no more remarkable a target for bashing than you or I. I've noticed commonality amongst those who work to expose his "naughtiness" and i'm largely convinced I know what its about. being the pessimist, i've come to expect such behavior.
@@pbasswil we all have & its largely the point i'm trying to make. this analysis basically describes the human race. Ive never met anybody that doesnt have these tendencies from time to time & for some of us, all the time.
Only children do not judge, because they lack the wisdom to do so. If you don't judge you've got the mindset of a child.
History repeats itself. It's bizarre to think but gen-Z will soon be doing the "back in my day" schtick as well. Call it the elitism of age...
I already hear that from people my age lol (I'm 18). Claiming music was better in the early 2010s lol and how 2008-2014 was the best era of music.
@@bw2937 that was honestly one of the worst periods of popular music lmfaooo rn is sm better
@@9002RPMSuhmmm, no? There’re actually some quite nice albums that came out between 2008 and 2014. But ok, maybe for your favourite genres it wasn’t that great, whatever 🤷🏻♂️
@Michael Ward the Grammy Awards are coming in February. It’s always fascinating to experience the ratio between good music and the vapid shite that just happens to be “popular”. I’m looking for something that moves me, period.
What a fantastic reply. You are so on point........
"I was playing games with my kids and they asked me if I liked the music, but I didn't even notice the music, I just cared about winning! And that's when I realized, these video games are so addictive and the kids don't care about music."
Soooooo, the kids like the music, but Rick didn't even notice the music, but the kids did, and thus this proves kids don't care about music?
I am so confused...
Music in video games is not the type of music he's talking about.
@@dr.emilschaffhausen4683 what makes it less valid lmao. the mario kart sax solo is more tonally colourful than any iron maiden song i can think of off the top of my head. what you're doing is just insulting an entire medium because you don't have the imagination to call it 'real music'
@@dr.emilschaffhausen4683 yes its often shittier
@@smidlem1117 You presume a lot without knowning anything about me. I know music in video games, and "music in video games is not the type of music he's talking about."
That statement says absolutely nothing about my opinion concerning video game music. I was a music composition major in the early 90s if you need a reference point.
He didn't say his kids asked him about the music he said his friend did.
I think you hit the nail on the head when you talked about Rick obssession with the concept of the "ROCK STAR". I'm Gen X, a kid in the 80s', teen in the 90's. I cannot put into words the ethos that surrounded these bands. It was such a huge part of our identity and community.
But, before the internet, everything was like that. Movies, movie stars, toy fads, game fads tv shows. There was more excitement and momentum around everything, because promotion and distrubution was so much more expensive and restricted. Companies and producers had to pool their resources behind fewer projects, because there was only so much space on cable or radio. Pop culture was a more collective experience back then, and I wish my kids could have experienced more things that way. I think memes are the only thing that come close today, and that's why every generation loves memes
As a Gen X kid, I was told so many times by late silent generation folks or early Boomers, that we didn’t know what music was. Rock ‘n’ roll had been destroyed and we all had “plink, plink“ keyboard, music.
I think it’s just something one generation hands down to the other 🤣
@@Saffron-sugar there's a lot of truth to that.
I think he's catering a lot to his boomer fanbase, too. Spews for views
pretty much. Memes and TikToks are only creative thing young kids do, top10 on spotify is 30-year olds that plugged into formula. They are not even sell-outs because they were never amazing.
I remember watching Steve Vai in Crossroads when I was 14-15. I just saw an alien that night. Who can you watch today? Everybody is learning music behind a PC nowadays. Steve Vai learned from Zappa. We are fucked.
Not sure I agree with the "every generation loves memes" but the rest is well said. Imagine what this generation will be saying to the next
Love ricks videos.
I think you make many good points here. Some Rick might even agree with. To try to distill this down: people have changed and music has changed, enormously! The world has changed enormously. I’m about Ricks age and I can understand everything he says. He is very insightful from the perspective of someone coming up in the 80’s and 90’s and he is trying to understand this next generations music. Good in him, most people his age are completely checked out. He is right about the quality of music suffering at the top. Much of what we hear, by the time we get to it, is corporate garbage. But a rock guy with jazz chops is just not a thing anymore. He’s right, there’s nothing like the music of the nineties, nor should there be. I think he is most interesting when he shows us what is great about his era, not what’s bad about now. We older guys love our era, as it should be, but nothing is the same as it was and never will be. Kids get together now and show things they’ve found on the web, their knowledge of things SEEN is encyclopedic or wikipedic. It’s just a completely different way to exist. We used to be value going to places, now it is what you have seen, not where you’ve been. But it’s just what it is. Rick is a good guy, trying to help, to inform, to relate. I bet his demographic is 40+ men. He’s not really getting in genZ’s business. He’s letting old Police fans marvel at a 70-something year old Sting. It’s good for something.
My son is currently composing music for a video game. It's going to be good. I've heard some of it.
Things is though, he learnt how to make it from listening to the music that I grew up on, the music of the 60s until the early 2000s. I made sure he heard all the best so that they stayed with him. Didn't know then that he would be a composer and music producer. Thankfully, he has managed to put a modern spin on it all, while being imspired by the great ones of the past.
Ironically, a few years after he started up, I tried introducing him to Rick Beato to tighten his technical skills.
"But mom," he said, "How do you think I got so good?"
It was Rick Beato. On TH-cam.
Rick knows what he is talking about music wise. I think his rancour is with the music executives for effing the industry up and promoting cookie cutter songs and influencing tastes. He knows that there's still talent out there. He just wants to see it get its due audience.
Because the stuff that makes the Top Ten actually does SUCK, including most of Taylor Swift!
@@mandyharewood886 ) people said the same about your so called "classics"
a lot of people did not Dylan or "race records"
Ricks videos are an articulation of his experience and knowledge as a professional musican/producer. Its his point-of-view, and I have never seen him claim his observations are some infallible facts about the world, just that he sees things have changed greatly and is theorizing on why, how, and what it means for the future.
His thoughts often evolve, which is a good indicator hes allowing new info to guide him more than just relying on confirmation bias.
Mostly, it seems Mr. Beato mourns heavily the loss of Music as a dominate cultural force. Advancing technologies has given the power of making and distributing music to the commoner, which is both good and bad, but mostly radically shifted and unstoppable; so there's going to be a period of untethered flux before things settle into a more uniting experience again.
Who knows how long that may take? Rick seems to want to preserve and communicate some aspect of music that is being lost in the shuffle. I appreciate hearing the musings of someone much older than I who sincerely loves music in both its existence and creation.
Excellent and wise take.
There are some things I like about Beato, and some things I don't. But I think that what he means is that digital media has sucked away the attention of younger people that used to be dedicated to learning instruments and music. That's what he means by "they don't care about music". Maybe true, maybe not.
@@BillKurn I think that is correct. But also the “commitment” to music, whether it be a genre, a band, an entire album. Once the album “died” and youth began only buying a single song by a group, there has been a loss of a commitment to the art. I liken it to readers today only picking out quotes/memes from a literary work without ever reading the whole work, let alone reading several books by a single author/collaborative author pair. The construct upon which most of us Gen Xers, especially, built our memories upon were more solid, less fleeting, compared with a digital download or stream of one song at a time by lots of disparate artists/genres. Which is fine, that is like radio. But most people I know that have only a “need for background noise” are those that typically do not buy complete works and instead skim the radio or create an mp3 list or YT list of individual songs.
Well said!!!!!
@@skiphoffenflaven8004 this is kinda just wrong (heavily anecdotal). albums are still a big thing, theyre just online now. people still "stan" artists and love them and have commitments to them
As an old fart, I haven't enough knowledge to know if Gen Z doesn't care about music. All I know is the whole industry has changed.
Maybe not but you should have enough common sense to know that the millions of people born between 95 and 2015 didn’t just magically stop liking music because internet. It’s ridiculous like all sweeping generalisations are.
Video games these days oftentimes have more intricate musical scores than block buster movies.
Do kids even have nightclubs and dance clubs and dance parties.
@@dirtygirl2468 There isn't much common sense these days. Most people don't play music, because of, they either don't want to pay for it, or because of self-righteous whinging neighbors, who believe people shouldn't be seen, and not heard.
No it’s just that most of the music they like, is utter shite!
Love all the prejudice you spill because he's 'old'. It totally clouds your other points. Great display of prejudice!
To be fair. Rick has many times talked about the rediscovery of old music through games and other sources on the internet. Many old songs have gone up the charts again 30, 40 or more years after it was first released. Alot because of youtube. My son likes alot of music that I liked some 30-40 years ago and it’s not because of me. It’s through youtube and games. That’s a good thing and Rick have been saying this time and time again.
which proves the point in this video: Rick is just rambling incoherent arguments because you are now pointing out that he is just contradicting himself on this topic.
ah yes the internet and video games are only good they redirect people to the music of Rick's time.
@@santibanks Exactly!
@@santibanksNot really.
@steamline432 Exactly because that was the only real music. According to Rick.
Rick might be wrong about Gen Zs relationship with music, but you seem to be attributing a much greater attitude of criticism to the video than there actually was. He was just looking at differences in the generations without making value judgements.
Rick in general is right about the generational changes and how the internet has changed music and also how the internet and gaming have become more addictive. He doesn't need to be 100% correct. I feel that the younger generation is too picky and feels the need to throw criticism because thats what it wants to do.
"Without making value judgements." "How computers ruined rock music." Sure there, bud.
@@TF_Tony Quote ke where he says something bad about Gen Z, or even says that's it's wrong for rock music to go out of style. I'll wait.
Yeah. Rick is Great.
i feel the same.
Rick is creating content, why so serious folks? His opinions are not absolute, who's are? Get over yourself already!
A couple of things dude. I don't think Rick was trying to insult you. He wasn't even talking about you and he probably doesn't know you. Like you, I was born in the 90s. At the start of 1995. Jan 10th to be exact. But I think what Rick was trying to say is there's just no new bands that stick out from the norm. Not like they used to in the 70s, 80s, 90s, and To some extent the 2000s. The 2000s was probably the last good decade for music. He also wasn't trying to attack anyone who used tech or synthesizer to improve their vocals or instruments. He just said people over relied on it without using their own instruments and vocals to carry the song. I think that's what he was trying to say. He's worked in the music industry longer than these new bands. So he knows what he's talking about. I wouldn't write him off just yet. He's been around longer than us. So I think there's no harm in inviting him to your channel to discuss it with him. He seems like a more down to earth person. Like you can start disagree with him and have hot takes. But I wouldn't discredit him because he's been around longer than us. So why don't you hear him out before you just say he's wrong?
I love a lot of Rick videos and can relate to his desire to return to the glory days of rock, and we all get a little grumpy when we see the world we grew up in fading away. I was told to listen to KEXP when I wanted to hear new rock bands, and can say the current generation still makes incredible guitar based music, rooted in the old values while still taking it to new places.
Audiotree is another great source
It does not have to be guitar-based at all.
KEXP is one of the best stations in the world. They play all kinds of music, from pop, jazz, blues, prog, punk whatever, even the occasional classic piece. And it is exactly that elaborate and knowledgeable mix which separates them from all the usual radio junk.
I’m still waiting for one of those “there’s still good music you just have to search for it” to give me an example.
@@aquatichighs but depends on What you listen too. I mostly like extreme metal, but outside of that, there's Yves Tumor, Salami Rose Joe Louis, Nova Twins, Fleshwater, Just Mustard and Eartheater. All of them released albums the Last two years.
I mostly hear basically a bunch of the same old "indie" (i.e., "like 1964, but ironically") stuff I've been hearing most of my life. (OK, maybe crossed with punk, too.)
I have an 11 year old son that listens to music all the time and a 97 year old grandfather that couldn't care less about music. Generational gaps mean nothing.
I'm a gen X but had to sit through the bullshit of all the complaints about Millenials. Now that Millenials are older it's all bitching about Gen-Z. Everyone is trying to be so profound they don't realize they are just repeating the same cycle. It's like older generations want to blame younger generations for not having the same experience as them, but also will blame them if they make the same mistakes they did.
@@kimmux Very true. In the words of Elton John ... It's the circle of life!
but wtf do you still care about when your 97??
@@zimonslot I hope I'd still enjoy music at that age, but my grandfather never really showed an interest in music. Even when he was young.
@@critiqueeverything3297 I think part of that has some truth to it, but I also think that the newer generations have such an abundance of music to listen to that the industry has become much more spread out. I personally grew up in the 80's and 90's, but most of the music I listen to is from the 40's, 50's and 60's (Jazz). At some point most people will grow out of their rebellious stage and just listen to whatever they want. But maybe that's just me.
I agree with Beato. It IS much different. Is that bad? Meh, I don’t care. I’ll stick with music and I’ll continue to happily ignore video games and play guitar all by myself if I must. I love it. Peace.
Rick in no way means what you're claiming. You're doing precisely what you accuse him of doing. Taking things out of context.
NO ONE has more than a singular perspective. You included. Either as a critic or producer of music. I WANT to hear someone's singular style. Musician or critic.
The difference in our music consumption techniques has nothing to do with "love for music". Thats not what Rick is saying. You are blind - and deaf - if you do not see the graveyard that is the music industry today. GEN ALPHA hates it. My son was born in 2012 and is a very gifted pianist/vocalist with a steady roster of gigs. He and most of his friends are fatigued on the cookie cutter productions available for consumption today. His aim is to return to real music and is dying to put out his first album.
His favourite era? Late 70's, early 80's. Go figure. As a critical thinker, I set my mind to finding out if there was an objective reason vs the usual - music in my day was better (what every parent knee jerks to). Why was this 11 yo kid choosing THAT particular era. not 60's or 90's or beyond. BTW his go to for xmas music is the 50's. I just put that there for perspective.
What I came up with was - the golden age of pop music occurred when recording production tech matured but electronic instruments hadn't yet become mainstream. Prior to '78, you can hear the lack luster, low fidelity in recordings still meant for AM radio. Highway To Hell vs Back In Black is a great example of the difference. That small window spanning about 5 years is the golden age. When REAL music got WELL recorded.
THAT'S what Rick is talking about.
Interesting take. I watched that video and I thought he was making the point that the generation he grew up in was really into music mostly because that was the distraction of the day and Gen Z, on the other hand, might be less into music because there are other, more significant distractions surrounding them. If you look at the amount of money, time and attention that was thrown into the rock 'n roll and pop music industry in the 70's, 80's and 90's, it was HUGE and was rivalled only by the the Hollywood production machine. But since the age of the internet and the fact that it's pretty hard to make money in music anymore (at least not on the same scale) the focus is now on videogames. In fact, gaming is the top earning entertainment industry by a pretty massive margin.
I don't know that Rick was criticizing Gen Z so much as he might've just been making a valid observation...which often sounds like complaining when it comes out of "old peoples" mouths and hits "young peoples" ears.
Of course Gen Z isn't as into music as Gen X because media and money are no longer backing it like they used to. That said, musical performance by live bands has never been better because they can't rely on album sales to keep them going.
And yet, despite all that, my boomer mom still has no interest in music.
@@havable LoL... Well there's exceptions to every rule. You'd think growing up with the Beatles, the Stone's and Pink Floyd it'd be hard not to be into music 🤷♂️...
You are correct and there's far more on the idiot margin that only like pop/rap.
You are completely correct. Entertainment has been fragmenting more and more. However the cult like following that music can create still exists. Which is why successful bands still make it work financially. They somehow cut trough the noise or distractions and offer their audience a magical cultish experience. I believe this will become even more and more important over time.
@@hansmemling2311
Except for videogames, which are multiple forms of entertainment wrapped together, including music.
I am 68. Pro guitar player. Good vid. Problem is lack of venue. I caught the tail end of the Vietnam era music scene which was everywhere and was glorious even though Vietnam was horrific. If you played in cover bands and had no ear training you would be hurting to learn songs because of lack of instructional base. Beato is right about that. You could and did develop your style in all that venue. Plus, you learned how to work audiences and club owners.
Yes, the present offers great access to instruction and I love studying all kinds of theory not really all that available back in the day but........where do you now play live? What gig is there worth doing and how do you string them together to make a living? I used to play 7 days a week for hire whenever I wanted to, anywhere, any town. Not now....In your house in front of the camera red light is the gig? Musical yin and yang. Knowledge now, but no gig except the virtual gig. Not much dimension there, imo.
So? Beato for general knowledge, but do your own thing because there is no real music profession, not that there ever really was like other jobs but now, no venue, no promotional industry, albeit mobbed up, leaves you entirely on your own, which...has its own unique opportunities. You can go from zero to hero on the net but it used to be a steady gig complete with the musicians lifestyle.........not now nomatter how good you are or better yet, how truly bad you are.
Too bad though, the stories I can tell from being a 70's touring rocker just can't be relived today. Not just about sex and drugs but mostly about avoiding "the man" and the band of brothers and unspoken language music and how it transcends. This experience is a soul blessing that never leaves you.
Computer games? I wouldn't know but if you have a real pin ball machine, can I come over?
Yeah man I think you hit the nail on the head. I’m 25 and just started getting gigs after covid. I don’t know the world you lived in. I’m from New Zealand so there’s not a huge population. But god, there just is such a lack of places to play with ears to listen to grow your ideas.
A gig is a great litmus test of whether or not you’re going down the right path I feel. You get a sense of who you are in front of an audience and that BUILDS YOU. but when I only get that once in a blue moon it’s so hard to keep momentum building, to keep your band motivated, to keep fresh things happening.
I don’t know what to do really, I just take every gig that is thrown at me and hope to god that someone there will hear the music and feel what is being created and that leads to more opportunities. It’s all you can do
There aren't enough people going to live local rock shows. The internet might be a part of the problem with it. Now we can listen to anything for basically free for hours on end with a smartphone and internet connection. I have around 75 GB of mp3 files, which is around 3 days of music. All of this is much more than your old record collection back in the day. Back in your day going to a local rock show was a great way to discover new music outside the classic hits. Keep on rocking Pinball wizard 🎸🤘
Let's face it; most Gen Z people are socially inept. It's just a fact.
@@benl5341I feel bad for you man. You should find a city where there is a vibrant club/music scene. They are few and far between these days, but there are still a few.
Understood. In my large suburb of 100K people there are zero live venues. In 1980 there were probably about 15. And back then the city had one third the people. No places to play = no scene and no opportunity to develop the live music work ethic or to get known.
I've heard Rick say this and did get a little confused because I grew up playing a lot of video games and I think it went hand in hand in growing my obsession to music. I'm 19 btw
IKR. like especially the irony is that one of the most captivating parts of growing up on nintendo games not just the mk series, is the music that drew us as children.. im 19 as well
final fantasy has a couple soundtracks that I like to play for back ground music. rick is becoming a menace.
@@Kevinschart hahahahaha becoming a menace 🤣 He was wrong, clearly wrong... but, it wasn't a big deal. He was just obviously wrong. That's not very menacing hahaha
Right on! I was obsessed with the songs from my Super Nintendo/N64 games and it subliminally got me really into music. I got Tony Hawk's Pro Skater and it opened my world up to a bunch of bands I've never heard of, and I've been a music nerd ever since.
Even for us olds. I remember how much I loved some of the old NES music, TMNT, Ninja Gaiden 2, and even more elaborate stuff at our local arcade. You saw a lot of Nintendo rock cover bands popping up mid-2000s as a result, like Minibosses, The Advantage, etc. Video games were very musically inspiring from the first beep boop.
Rick is correct. You're a music teacher, and you don't get it. Truth is truth, and you are proving his point.
Ricks right. Today's society in general is watered down.
You know when it was that people started saying shit like "today's society sucks"? I will tell you because you probably don't, it was around 2000 years ago. And i say this because we only have the proof that it was happening at that time, but it's safe to assume that people have probably been doing it since way before. So, with that in mind, what exactly legitimates you or Rick into saying what you are saying? Have you been alive since the dawn of humankind? Were you able to experience every single era in which humans lived and evaluated that the time in which you were younger were objectively better? For some reason i feel like i can easily assume that the answer is no, so please just shut the fuck up. You, rick and all the people who still act like you in fucking 2024.
As a late Millennial, I do know and hang out with mostly GenZ people and as much as Rick's reasoning is flawed, his observations about lack of interests aren't too off in my experience.
I rarely come across younger people these days who are into music.. like really into it. That number has always been small, but it's getting smaller I feel.
In fact, this one time I was meeting a group of mostly new people, where one guy picked up that I played music and started talking about music. He asked everyone what they are listening to these days, and one guy just froze. Wasn't able to come up with answer. Then this other person says "you must be a podcast kinda person then". And he said yes, while many others echoed that sentiment. I think my heart broke a little that day.
Yeah I think this guy just took Rick's video personally because **he's** not disinterested in music. Most Gen Z kids don't really care that much about music the way prior generations absolutely worshiped it.
podcasts would just be called radio talk shows back then. some ppl just aren't really into music, and that's always been a thing. you haven't met every gen z person out there
That’s been my exact experience too. Sure there’s a few kids now that are Really in to music and say ridiculous things like music has never been better because they lack any real perspective but mostly it’s a lot of musical indifference I find.
There'll always be one guy. Honestly as a young-un I was that guy. My musical knowledge mostly extended to whatever was popular on the radio, and to this day I don't know who sings half the pop songs and could name maybe one Ed Sheeran song (shape of you?). I'm probably as musically knowledgable now as I've ever been, but I'd have definitely given crap answers in the early 2000s since my current interests tended to change often and I'm not a person that tends to have favourite-anythings.
@@bastetowl3258 it has not been always like that. In the 80ies (when i was a teenager) the release of a new album was an event and you would talk for weeks about it. a teenager would define him/herself about the music he/she listened to. Maybe not everyone but a big majority.
He does have a point about the loss of people listening through a whole album
Yeah mr spotify, give me the statistics instead of dropping the most generic and impersonal opinion ever. Or shall we do the same way Rick does, going just by experience? Good then, you know what i did this afternoon while i was walking my dog? I was listening to an album. Not a playlist of songs, not a podcast, but an entire album. And the same i do almost every day. So, since we are basing our opinions on personal experiences, does that mean all of the gen Z spends their days listening to albums? If i follow the same logic as Rick's, the answer is yes.
At least I can watch a whole video by Rick Beato.
Agree. This is cringe … I’m out of here
I made it to 2:15 in this video.
I'm leaving too.
For me, born in 1965, music of the late seventies and 80's/90's was the last era in which music was a much bigger part of people's lives. I believe, and this is JMO... that it's due almost exclusively from the influence of the internet. All of a sudden, the song on the radio that made you lose yourself for a little while was no longer as much of a release it once was. Now there's more ways than anyone could imagine to connect people and release tension. Back in the day it was music that connected people. likeminded music lovers would meet at concerts and bar dances more then than is needed nowadays to meet people.
Boomer vs Zoomers
No, that literally still happens. You grew out of it.
Literally met my best friends at a show grandma lol. People still do things dude.
@@chain12bb You might have a point there, however the Billboard does not indicate that.
@@tombjornebark so because you personally dont like the music, you think thats the case for everyone? And that people can’t Connect through it?
I'm 66 years old and used to play in bands. I haven't gigged since 2000. For a number of reasons, band gigs dried up starting around the mid to late 80's.
Rick was a band guy who transitioned very well into other things and I like his videos.
Naturally bands still exist but it's nothing like it was in the 60's, 70's and part of the 80's.
In other words, Beato is right.
The same dumb comment, not once but twice 🤦🏻
Thems the facts. For every venue open today, there were a dozen in the 1970s.
Factor in the invention of CD and digital formats which enabled every bar, cafe, event etc to cheaply provide what is essentially stolen performances, means that the live music industry has been gutted.
The coin of the musician has also been debased by familiarity. A century or longer ago you had to make your own music or pay for professionals, accordingly good musicians commanded real respect. Whereas now, canned music is everywhere, in hairdressers, supermarkets, airport lavatories, malls, - everywhere -, all free of charge to the average punter.
No wonder professional musicians struggle, and have seen real returns for effort shrink relentlessly over the past 50 years.
@@rjlchristie
So well said and thank you!
@@rjlchristie nah, im not paying to listen to music. whatever your argument may be. "stolen perfomance" bullshit, the artist provided their music to the digital platform thats not stealing. and if people like music being everywhere then so be it. its easier now to make music, that means more competition, a lot of genre has spawned, and now it is possible to make independent music as opposed to having to sign to a record label to have any form of success. you're just bullshiting
i remenber you, you are the youtuber that did the essay video on the beatles, great, i like you, i will stay subscribe, keep up
This was by far thee worst TH-cam clip I've ever seen. Crappy music is crap. Plain and simple. I've played drums for 45 years, guitar for 20. There's a reason bands are " unknown" and not " popular" because they suck! The NFL analogy is laughable. Most garage bands belong in the garage! Period!
I love video game music.
I also love Mahler, Sibelius, Debussy and others.
I think what Rick is experiencing is the sense of being overwhelmed. When you're not experienced with games, it's more difficult to take it all in.
When you get used to it, then you start to notice more details, because you're not focused on playing well.
Bingo. You can't focus on anything else when you're trying to ride a skateboard for the first time. An elephant could literally shit at your feet and you'd hardly notice because you're unable to focus on secondary stimuli.
@@phil6899You think he just learned about video games last week?
@@darcyperkins7041 He has said he isn't a seasoned gamer in his videos. I used to have a video game addiction and some games today still have a learning curve that distracts me from aspects of the audio-visual lustre.
So when they explicitly ask you to turn your smartphone off at classical music concerts they are basically wrong? They just need to get better at something?
@@orestezanardo4468 No. When you're sitting for the expressed purpose of listening to an orchestra play classical music, then that is what you need to focus on. Just like with a movie, the purpose of the music is different in games.
For the most part, classical music stands by itself and doesn't need visuals or anything else to enhance it. Film and video games have visuals as a main component, but they are not necessarily the central focus. So the music is listened to in that context. For the most part, the music enhances everything and adds to the experience.
That being said, a lot of music in games can stand up just fine by itself.
Really enjoying the Skyward Sword soundtrack right now.
th-cam.com/video/wDbyzcfBEu0/w-d-xo.html
The biggest difference BY FAR in my opinion is less of a focus on listening to full albums, or even learning artists names for that matter. I know this is anecdotal, but I worked with multiple people who were millennials (as am I) and couldn't even tell me a single artist they liked.The reasoning was all they listened to was Spotify EDM playlists while they played Rocket League. I still have plenty of friends and acquaintances who love music of all kinds and know tons of albums, but these are all musicians. The appreciation for music doesn't seem to be there for the general public as much as it used to, like if you look back music used to be everything to most of the youth, probably cause there was so much incredible music coming out in the 60s and 70s. I've even been told that being into music is considered cringy now by people from Gen Z.
Video games definitely have replaced a lot of interest that used to be put into music, whether you want to admit it or not. It just is what it is, not shitting on the younger generation cause there's still fantastic music out there, as well as video game music (Celeste B-sides is one of my favorite soundtracks ever) and also a lot of the bands you mentioned are very artistic and fresh, like BCNR, Squid, FIDLAR, MGMT, Black Midi, Thee Oh Sees, Nolan Potter Nightmare Band, King Gizzard and the Lizard Wizard (specifically polygondwanaland one of the best albums of the decade), just to name a few. It just feels like music has become a lot more niche, but I still love finding new masterpiece albums.
sorry i got a little carried away.. i'm very passionate about music
Based comment
It's a sign of the times. I don't know if it's an under or even an over appreciation of music for that matter. Generations use whatever platform is available to them at the time they're living. Gen Z for example have the ease of using the internet where Spotify, Apple Music, Pandora, etc. are the thing. So they are exposed to a plethora of different music, performers, and genres making it hard sometimes to focus on one or two bands. Some of these platforms were available when I was in my teens and early 20's, but never as streamline or as easy to use as they are today. We had the local DJ on the radio and relied on learning new groups, performers, and songs, etc. based on what they felt like playing. Also, when I look back, I had to update my vinyl collection when cassette tapes became a thing to only have to do it again when CDs came out. It's all relevant. But to say any particular generation lacks appreciation for music is an understatement. I think Rick means well, but it reminds me of things like our elders would say to us, "I had to walk to school uphill both ways in the snow..." That's the stance I think Rick means by his statements. He's a good guy and a fine musician. Take the good with the bad from anyone or anything. That's what makes it all so interesting in life, music, and love.
nah man as a music instructor I completely agree with this take you spitting right here bro
Never heard anyone of this generation sayin "being into music is cringy"
@@bruh......2005 they were two tools/bros, and one hot chick. I think they're just haters and jealous more than anything lol 😂 oh and they were saying it about other musicians, they had never heard me play
I don’t like Beato, but I have to admit, he has a point. My evidence is the plethora of “Reaction Videos” where young people listen to rock classics for the first time. Their ignorance often blows me away. My 19-Year-old son LOVES The Who, Small Faces, Queen, Southside Johnny, Ian Hunter etc. Most of his friends think he’s from another planet.
I picked an argument with Beato about how musicians will make their money performing rather than record sales. Record labels aren’t in charge anymore. Todd Rundgren understands this. Beato still thinks you can make money off of record sales. I say it’s MUCH more difficult now than in the ‘70’s or ‘80’s. Almost impossible unless you’re Taylor Swift.
Not only does he have a point, he's CORRECT.
But Beato is right. Rock music is not mainstream anymore. "There are still amazing musicians around!". Yes, but we'll never listen to them, because the younger generations are not interested in rock, which no longer appeals to the masses. That's what he means and you can't dispute that.
I'm not that much younger than Rick, but I'm trying not to close my mind and have strong opinions. In other words as we get older, it becomes harder to keep our minds open. Maybe being comfortable with not knowing about everthing and an attitude of exploration leads to a richer experience of not just music, but of life generally!
OK. But, these days just stating an obvious fact gets people so offended. That’s very different than it was decades ago. For a few years in the late 60s and early 70s radio DJs played anything they liked regardless of label, category, genre’, or description. So, we were exposed to a wide variety of music. And school had music programs that encouraged music appreciation and expanding our experience, expectations, through exploration. I hope young people are discovering and sharing the universe of offerings. OK?
@@ed.z. Maybe it depends on where you live. Here in Australia, radio stations have been pretty much the same for 40+ years. Even when we had things like MTV (here it was a TV show, not a 24/7 channel) it had a very narrow selection of music, mostly pop. Music is now more easily accessed if we want to put in the effort.
@@ed.z. Uhh what being offended has to do with this?
It just feels like autotune has taken the talent out of a lot of music
@@hagars35 Yeah, but in the 80s people complained about synths, sequencing and vocoders!
Wait till Rick gets to 2006 and hears about Guitar Hero.
or God forbid, he gets to 10 years later and finds out about Nier Automata.
Guitar Hero. Great game, but ultimately that is all it is, a fun musical game. However, it is not the same as actually knowing how to play and create music just as painting by numbers is not the same as knowing how to draw or paint.
@@mikerivera9173 Then I present you... Rocksmith!
@@mikerivera9173games about music inspire musicians. I'm not sure if you knew, but the demand for guitars and other musical instruments is still growing. Instruments that aren't suspiciously really well represented in 40 hits because the top 40 isn't what people at large actually truly like, it's what people listen to more than 30 seconds of when it's served up to them by an algorithm.
I think your understanding of rick and video game music is wrong. You ignored how he said billy noticed the music. The point is about music fading into the background of society.
Honestly I think you missed a lot of Rick's points in this video. You are correct that he was wrong about video game music and it was a dumb take and a lot Beato is just Boomerisms, the dude is older and doesn't get younger generations. However he is right in his core messaging, that rock is essentially dead, it has gone the way of jazz and even if there are still people playing an innovating it's relatively boring and unpopular innovations to anyone outside of it's bubble. It is not the 60's, 70's 80's or even 90's where rock and guitar based music was being newly created by acts of that generation providing new and interesting music for the youth of that era in the mainstream. It's older rockstars still kicking, and newer niche (just like jazz became) artists doing stuff underground as you say. However this is not underground the way punk was underground, a new exciting sound that was going to change music, it is underground in a dead way, old and stale (again like jazz) where only the ones hanging on to this dated style of music really dig into. And at that these "innovations" aren't really all that exciting because rock has been tapped at this point. He also has a great point about not learning from ear, even as a millennial I suffer from the ease of tabs which meant I never developed a great ear and it hurts my musical ability. this ties into his point about newer guitar players not playing with others, it's not that they can't make a band it's that without an ear, they can't jam as well and by extension truly innovate because a lot of moderna guitar has become mechanical and scholastic. Hell half of the bands you rambled at the end are OLD AF SOUNDING. Joyce Manor, seriously, they sound like they came out of the late post-grunge 90's there is nothing new about their sound, they would have sounded old when my millennial self was in high school. Great band yeah but not at all innovative and instead exactly proving his point about the staleness of this "newer" rock music.
I feel like you saw some truth in Beato's at times lame boomer takes, but you missed most of his points horribly and really need to re-pay attention and reflect because he is at least half right here and you're more than half wrong.
He don"t say genZ utilize internet, he say GenZ GREW UP with internet, and that's a world of difference.
i agree. the problem with this guy(sorry that i don't know who he is, but people seem to know him) talking about Rick Beato, is that he is not such a good listener. Rick compliments gen Z several times about all kinds of stuff they can do better. Like gaming better than him, and playing/copying all kinds of music we the older generation probably weren't able to play that well, because we didn't had 'the YT tutorial'. So that is what Gen Z is really good in. Even 'virtuosic' We(the old guys) had the advantage of the repetition. Because we had to try so many times with the LP. or cassette tape winding back. That gave us other advantages. But this guy seems really angry and does also the ugly-face-video-stop-motion-trick with Beato. That is not an act of of great intellectual capabilities. That is just showing that you can't handle your emotions with well-chosen words.
@@dennisspaanstra5652 ) would you listen to someone who keeps saying your favorite music is ("objectively") "bad"?
@@steamboatwill3.367 yes bc I am a rationalist who is open to all kinds of thoughts instead of being an emotional fool who only wants to hear something which they want
I'm sorry but this video makes Ricks point. If video games are considered an art form, we're all in serious trouble. I work with about 60 gen Z'rs and the majority of them don't know the meaning of discipline and their work ethic is disgraceful. I'm sorry to say that but it's true. Have you noticed the amount of younger women married to older men?? I wonder why that is??? Food for thought.
I'd question that last point. When I was a kid (millennial) it seemed the norm that women would marry older men, and you see it commonly in older generations too. I could make conjecture as to why that is but I think it crosses generations.
@@willsteelrandall i too work with many gen z. They are some of the laziest and most ego driven people i know. It’s crazy to expect so much having done so little. They are also extremely unreliable.
@@Amusiastudio ) sounds familiar.....
@@willsteelrandall ) so just like you.
He is right Gen Z has less to offer music than any other since WW2
are you even listening to music from gen z?
Someone is but hurt. 😂
Anyway I always troll him by calling him Rick beat-o. He doesn't like it and removes my comment every time hahha
Well done. Exposing Your stupidity.
You're so hilarious. Not
The thing that he also may have forgot is everyone’s a lot more alienated so finding band mates your age is incredibly difficult.
Yeah right? If there was only some device where you can communicate with literally millions of people with similar interests.
It's being married to your phone and video games that makes it so.
@@davisworth5114As if old people weren't addicted as well.
Old farts are constantly glued to facebook.
To the point where sometimes, I the 21 year old, am the only one not on my phone.
It's frustrating wanting to talk and they just mindlessly scroll through facebook. It's not even a good social media
Well, the hip young kids will have to make it trendy & cool to meet IRL.
lol that youth in the seventies weren't alienated you just aint that unique
if rick beato was 14 he would be the annoying kid saying today music sucks
When I started to care about music around age 11 my level of love and caring for music has not wavered higher or lower in many decades😊
I’m not sure who is right, though I hope Rick is wrong. That being said, your perspective is obviously grounded in your experience, but have you considered that you and your circle of friends may be an anomaly? Most of us hang around with others with similar interests and beliefs, so observing those around you could lead to a skewed point of view.
I think Rick was speaking in terms of a general trend, and would acknowledge that there were exceptions if challenged on the point. That doesn’t necessarily make his criticism of the overall state of music any less valid, but I suppose it could.
How mainstream (among Gen Z) are the groups and artists you listed? Would the average Gen Z (not musicians) know of their music? If the answer is no, then Rick may have a point.
In any event, I enjoyed your video and thoughtful analysis.
Yeah this guy took Rick's video as a personal attack which clouded his judgment and led to him doing the exact thing he accused Rick of doing, just from the other side. It was pretty funny to watch actually.
The problem is not the younger generation.
The problem is older generations not going out and seeing bands, not buying any new music. Not actively participating.
Whoever has new music suggestions: let me have em.
For considerations, I’m an old guy, who I actively still participating in music scenes.
I don’t see any grey haired folks out there.
it's silly to complain about a 60 year old or so not being up on the underground bands of this generation.But he is probably more aware of your music than you are of his.And most of your music wasn't created in a vacuum.
I love the ironic inclusion of the Endtroducing..... album cover to show 'youths' in a record store....30 years ago 😂
Beato is right. Nobody cared about video game OST the way ppl do it now.
Someone is jealous
I think I understand Rick's point of view. In past decades, going all the way back to the 50's, whenever music started to get bland something or someone came along and revolutionized it. We had things like grunge in the 90's, new wave, heavy metal and hip hop in the 80's, disco and the backlash in the 70's, all the way back to things like black sabbath, the beatles, elvis. They came along and brought with them music elements that hadn't yet existed in the mainstream, suddenly everything changed. A wide range of circumstances in culture, society, and technology have left us at a point where we have not seen a major musical shift in well over a decade, perhaps two. Instead of music expanding out and growing from new ideas, it seems to have spent the better part of two decades dumbing down. 4 chord chorus's were replaced by 3 chords, then 2, now its pretty common to hear songs where the verse or chorus are literally just riding 1 or 2 notes. We see all aspects of music from Rock, hip hop, country, pop all becoming more and more similar instead of diverging. At the same time a lot of groups are being very creative, they just never get the spotlight they used to. The shake up that bleeds into the mainstream isn't happening. All the "indy" bands you hear sound bland and similar, the pop songs are all just a beat, 2 chords, and a beautiful voice. No one is taking risks, no one is thinking about what's next. No one is diverging, and truly bringing a new form of expression. We just hear people following the safe paths that have already be laid for them, and it's very disappointing. Where are the Nirvana's, the Outkasts, the linkin parks, System of a downs, rage against the machines, think of how drastically different they all sound, and all rose up in the 90's. Here's a list of the top 100 albums of the 90's, there is some similar stuff in there, but look at the range of sounds, how varied popular music was. rateyourmusic.com/list/abyss89/the_100_biggest_selling_albums_of_the_90s__usa_/ sure there were a few dominant genres, but also plenty of popular sub genres and one off's. The amount of variation has shrunk drastically, music has become bland, and stated bland for a while. We need something to come along and shake the foundation!
Technology has blown up the mashup remix game (look up DJ Cummerbund) and now we can do AI covers of existing music with different voices.
You don't get it, I'll explain it to you. Gen Z listens to a much wider and varied amount of music than you ever did in many cases very experimental genres. The difference is that peoples listening tastes have become so unique and so personal that there isn't music sub-cultures anymore. What this means is that all these artists have relatively small listenerships apart from the few that appeal to large demographics like the ones you're talking about. This is of course all due to the internet.
And yet…if you look in the underground, take a good long listen to those niche little artists nobody knows…you find the real art.
if you listened to a SOPHIE song you'd die instantly
As far as I'm concerned, Gen Z has created little or no interesting music. They removed talent from their music and just record piles and redundant piles of annoying crap.
So true
Big rock stars like we had in the 60s, 70s, 80s and the 90s were possible only because the handful of record companies that could distribute records internationally were acting as gatekeepers. In the 80s I’ve seen bands getting rejected by record companies not because they were not good enough but because it would cannibalize the sales of one of the bands they already have in their portfolio. By doing that the bands that were signed had more space to grow to become huge. Nowadays anyone can produce a song in their bedroom and post it on social media. There’s no gatekeepers, once an artist can raise over the noise level of the pile of crap that is put online every day, they can build their audience that most of the time will be relatively small. Some of them eventually get signed but record companies no longer invest large sums of money to promote their artists, they expect their artists to already have a significant following on social media. They no longer invest to promote their artists because since there’s no gate keeping they can’t prevent another similar artist to become the flavour of the month and eclipse their expensive marketing campaign. The music industry has changed, nowadays we see more artists that have relatively small audience scattered internationally as opposed to big international stars with huge audience all over the world.
Social Media though will always keep music blander than it was, sadly. You now have to be attractive and have a salesman like personality/charisma. Being a salesman and being an artist are two different personality types. It's why, as open as the internet has made things, we have no great works of art from Gen-Z.
@MurphysLaw996 Exactly, well said.
@@stinghouseproductions8502 You're clueless and out of touch. Music is getting weirder and better than ever.
@@joethompson9124 yet you cite no music for me to listen to in order to prove your point. You just insult.
@@stinghouseproductions8502 Correct. I don't know what you're into. Why should I hold your hand? It's out there if you actually enjoy music and care to look.
Sorry but your analysis is totally lame. Typical of an inability to apply Critical Thinking analysis. If you want to do a piece on video game music, then go right ahead - in a positive frameset. No need to slag off on someone with decades more experience in the field. Thumbs down.
"Gen Z doesn't care about music"
Most users on AOTY that I know are Gen Z's who are passionate and capable of being critical about music. They even enjoy the most experimental type shit and I discovered a bunch of fascinating artists and genre from them. Gen Z is probably the only generation who can passionately talk about artists like Kendrick Lamar, Radiohead, Swans, BCNR, JPEGMAFIA, Model/Actriz, to classics like King Crimson, Charles Mingus, Chick Corea, Frank Zappa, John Cage, Morton Feldman, Black Sabbath, Velvet Underground, etc. I even learned about genres like Musique Concrète and Onkyo from these kids!
I'm a Gen Z who learned about Genesis from other Gen Zs.
so pretentious artists
@@Miserere860You misspelled good.
@@garbandgulyberdimuhamedow4604 all anglosphere artists. very limited music taste
im 16 and you just described my music taste with chick corea, king crimson, frank zappa, radiohead, and kendrick lamar
Rick Beato expresses the same sentiments I hear from a lot of people, both educated and not. I personally both agree and disagree with him equally. Yes, I'm also not a fan of most of the stuff on the Top 40 charts - though there are some track I hear that I love. Simultaneously, there's never been a BETTER time to be a music fan. Social media has provided voices for countless phenomenal indie acts that are now near the top. Think of guys like Jack Stauber and Toby Fox, or even Joji with his roots on TH-cam. This also applies to the world of animation. Extremely popular animators like Zach Hadel and Vivziepop came from indie animation scenes online like Newgrounds.
Lots of running with assumptions in this one. Obviously he's not saying "no Zoomer is into music," but there's a lot of truth to the overall landscape in terms of fluff vs substance, especially in the mainstream. And as someone who's immensely frustrated with Boomers' effect on the world in general, I don't find his takes condescending or "pointing the finger" at the younger generation at all. A lot of this just makes sense. We don't fund the arts anymore, we don't incentivize music monetarily like we used to, the record and streaming companies suck the life out of musicianship and musical innovation-it's no wonder the quality of music, as a whole, is kind of objectively suffering right now. Look at production budgets these days compared to what they used to be. They're basically non-existent. By going full-fledged denialist is to discount the value of music education, production, songwriting, and healthy competition in a given "music scene." The fans aren't the ones making the decisions as to who becomes popular; the corporations, their algorithms, and money are. That's not to say there aren't individual exceptions of great new/young musicians, but the "meta" trend is undeniable.
In my day (boomer here) I had to walk to guitar lessons in the snow and take my lessons with frozen fingers and hear my guitar teacher tell me how I had it easier than he did because he couldn't afford to buy records (vinyl for those wondering what I'm talking about) when he was learning. I could complain that today's guitarists (musicians) can do everything from the comfort of their own bedroom but then I would be just like Rick in some respect. It's the same story because every generation stands on the shoulders of artists that came before them and exploits contemporary technology to leap ahead of those older artists. "Generational-ism", is a type of bias or prejudice against a group of people, based on when they were born and how that generation lived their lives or achieved their success. It seems to creep into conversations about how unfair it is that younger generations didn't suffer as much while learning their craft. Sorry boomers and X-ers, what makes younger generations life easier today also makes your life easier so you can live long enough to complain about even younger generations.
Nah, not really. It's not about working hard for the gear. I'm sure quite a few hours are spent today in front of TH-cam, practicing until your teenage fingers bleed, and begging for money on Patreon to buy that piece of gear you long for. However, what's missing today is the live interaction, meeting with fellow human beings three times a week. It produces better results than just one person trying to manipulate a sample in milliseconds to get it to "groove."
@@slydawwg yeah, shit music did not exist in the time of our grandfathers, I'm sure hahahaha
But do you have perfect pitch 😊
@@misterkite99 It certainly did but it rarely made it´s way up the charts.
@@Nick_CF You can learn perfect pitch.
It's not a problem. Rick knows your generation doesn't put the work in when it comes to music. Don't blame anyone but yourselves.
You are such a great example of what Rick is talking about... rewatch the video you're dissing and listen this time. I particularly loved the way you used a Boomer instrumental (Jan Hammer) to illustrate your claim that 'What, instrumentals can't be... blah, blah...?' You couldn't summon up ONE contemporary instrumental that *everyone* knows... because??? Rick isn't (ever) criticising young folk, just lamenting the fact that y'all don't have access (by virtue of 'no choice') to some of the constraints past generations had... being an artist or enthusiast (or in production) took much more effort, and a lot of attention - something you have demonstrated your lack of by assuming Rick is criticising e.g. you - when he's not. Listen, pay attention... you might learn something.
You just validated Ricks main point on the claims you complain about. Interesting ”new” bands doesnt get the respect and recognition they deserve. That is his whole take on the modern world of music. So i dont see why you are acting so offended. Your takes seem very biased as well and to be fair, you have literally no solution to any of your problems. I was sincerely hoping for lot better counters in this video, but now that i am at the end and ctually can make a valid and informed comment, this was just a shallow rant about problems but with no solution, which quite frankly made you come across as borderline triggered and offended rather than based. A 100% missed oportunity. Aw well, have a nice day 🙂☕️
Sounds like Ricks videos.
Rick does realise that millions of people enjoy listening to videogame OST's daily 😂
20 years from now (20 minutes from now), this opinion piece will be dissed too - and so it goes with the passage of time. The need to fight back against not just bad things, but against everything is endemic to our times. If Beato is intimidating at all its because he's older, wiser, and educated. The golden age of pop music as a showcase for people playing their own instruments, their own songs, and speaking to a collective audience is over. There are fantastic musicians living right now, and perhaps some of the most uninformed and indifferent listeners of music as a technical, historical art form. To my ear, this video sounds like someone trying to gain attention by citing someone who already has earned it. Does music appreciation ala Rick Beato add to our rich music culture? I'll argue that it does.
He has, without a doubt, the best music channel on yt, far above DavidBennett and Virgin Rock
Rick has his issues with wild generalisms and era-blaming, but I got the impression on that first line that he meant that games are so enthralling and require so much attention that they have so many fun things on hand that they aren't as likely to pick up and learn an instrument.
Rick is very open to hearing new music the thing is that with most modern pop there isnt much to hear,and you can see his sadness when there is nothing for him to champion.
Rick's generation grew up listening to the radio. Sound and music was channeled into his ears. Modern humans use their eyes, hands, AND ears when playing games. This multi-sensory experience is clearly more fun than being restricted solely to aural stimuli, and naturally means music is of less importance than it used to be, but I don't really see the point in moaning about it. Until nuclear war wipes out the internet and all our TV screens explode and survivors go back to bashing rocks together for pleasure, people are obviously going to be attracted to the most compelling forms of entertainment that modern technology enables.
@AutPen38- You just inadvertently proved Beato's point.
@@margaretedwards1366 It wasn't inadvertent.
Rick's only open to music of the genres he likes. He's only interested in championing that kind of music.@@craigusselman546
This whole video is just one endless list of semantic gotcha's.
"Rick says kids dont revere music like they used to, but Im a kid and I revere music, so there!"
High school debate champion.
From a snowflake generation kid who even sniggers as he comments,
I think he was trying to say that kids have endless options now.
I’m Gen X. We had 6 channels on TV, books, and a record player. That’s pretty much it. I’m sure you can see why less kids these days value music like we did.
Exactly. You were lucky to get exposed to really cool new music back then, unless you had an extra cool DJ on your local FM radio station taking it upon himself to push certain artists. The first time I heard punk rock was in the middle of the night on a pirate radio station that I could only pick up because I lived near the guy broadcasting it from his garage. Or you had to go to a little independent record store and take a chance, spending your small allowance on a random record or two from an artist you never heard of before and hope you picked correctly. The best places were those little record shops near the local college.
@@tomasom4497 Absolutely! It was the ritual brother!!!👍. We knew down to a penny how much we needed for a tape or record album. When CD’s came out we all started our collections over again. I remember K-Mart’s very first CD rack. They were all $12.99 (which was crazy high for 1986) and they had like ONE CD from each of the top 100 bands. Tapes were $6.99 so LOTS of people chuckled that they would NEVER pay double. Although I converted super quick, I could understand the resistance. Dudes had hundreds of tapes to replace 😂.
I’ll never forget playing my first ever CD, it was Van Halen 1. I set up my stereo to show quick comparisons between tapes and CD’s for my friends. I played Running with the Devil on tape first. Then I played the CD. When we heard that HiHat “count in” with insane sizzle and clarity we just sat there laughing. We were really speechless.
I genuinely don't understand this argument - how is this a bad thing? As a 19 year old, most music I listened to when I was very young came from CDs and the radio in the car, but I never really enjoyed it that much. My parents liked ABBA and Adele, and of course the radio was pretty much just pop unless my dad was driving in which case it was classic rock. I never had any interest in music until I started using youtube when I got big into electronic, then after losing interest again for a few years I found modern instrumental progressive rock on spotify and I've been into music ever since, my interest mostly staying around prog metal.
If streaming platforms didn't exist I probably would've stayed relatively uninterested (or at least I wouldn't be as invested as I am now), because these subgenres are relatively niche. Sure, electronic was popular for a while in the 2010s, but you sure as hell don't see MASTER BOOT RECORD in record shops. The closest thing instrumental prog rock has to mainstream is Polyphia, and I don't even really like them that much, especially their most recent album. The average person probably wouldn't recognise the name of a single prog metal band I like. My favourite band currently, Night Verses, only has 65k monthly listeners and it was half that before they were announced to support Animals As Leaders on their Europe tour.
I don't think this is just me either. I picked up guitar because the music I found on spotify inspired me that much, and I know multiple other people who did the same. Music plays a huge role in pop culture for young people - I know the music taste of pretty much all my friends because we talk about it. I've been to festivals with multiple people my age and we share music we like with each other all the time. My friends that prefer more mainstream stuff like rap go to live shows too, and no they aren't just doing it for social media. We may not consume music in the same way as people did in the past, but I'm sure we value it as much as previous generations, or at least I do.
@@chimp_gaming. He means you can access anything on earth at a moment's notice. Not the same experience at all, and there isn't really anything better about it looking back and comparing both eras. You live in an age of sensory overload, and it really has done something to diminish society, not improve it. That doesn't mean you're not going to like what you hear as much when you hear it. It still just isn't the same experience at all, kid. Even learning an instrument is different now. I had to pay an old school guitarist 40 bucks a lesson to come over to my house to teach me. I couldn't take my pick of endless options of online classes for free. If you weren't born in the late 60s or earlier, you just have nothing to compare what we are talking about to understand the difference. I didn't even have a cell phone or the internet until I was in my late 30s. When MTV came along and especially by the time Live Aid happened, the soul dropped out of the bottom of the music industry never to return. That doesn't mean there aren't pockets of real creativity and talent out there. Something really has been lost that used to be there.
@@tomasom4497 First, I never said it was the same experience. I think Beato is coming from a place of deep misunderstanding about how people consume music now. Nobody uses things like top 100 charts nowadays, something he clearly seems to think is the case considering he referenced his spotify top 10 video in the follow-up to the most recent "modern music bad" video he made. The great thing about streaming services is that I get to listen to the music I like and discover new music regardless of how popular it is. You even mention that it doesn't mean I won't like what I hear as much, so I fail to see the problem. Sure, people don't really visit music shops as much and the process of consuming music has changed, but more people than ever are attending music festivals and learning instruments. People still sit and listen to full albums, and spotify makes it easier than ever before to share your music with friends both in person and online.
Second, how are online classes a bad thing? I understand the "experience" isn't the same, but some people aren't economically privileged enough to afford music lessons. The cost of living is astronomically higher than in the 60s and still increasing, and young people have enough to worry about just making rent without having to pay every week to get an hour long lesson. Despite that, plenty of people do actually get lessons. Out of all my friends who play instruments, as far as I know I'm the only person who used online lessons instead of in person.
I can't really comment on the "soul" part of the industry. I can speak for prog metal at least when I say the most popular bands (e.g. Opeth, Gojira, Meshuggah, Mastodon) are some of the best, most interesting acts in the scene, and I doubt anyone would argue they lack soul. I bet the same goes for a lot of other subgenres. I understand a lot of modern pop is transparently corporate, but I wish people would quit acting like this is a new thing and that streaming services caused it. Pop has been bland and uninteresting for decades, spotify really didn't do anything to change that. Surprise surprise, the genre specifically catered to the lowest common denominator of music listeners is bland. I think people should stop assigning blame to streaming services and young people supposedly not caring, and start pointing the finger at a music industry incentivised to put out noncontroversial slop.
"He is so wrapped up in his singular perspective on things." Yep, I was just thinking that's how this dude (not Rick) comes across.
Whilst Rick dwells mostly on the musicians of earlier decades, these are the ones that have stood the test of time. It's really too early to say which of the current generation of bands will leave a lasting legacy, but I am sure that the best of them will be as revered as our current heroes, and someone like Rick will be making videos about them in 30 years time.
I don’t want to know the answer to that
I think part of the issue is that access to platforms used to be very minimal. Rick seams to bemoan the fact that anyone can make, share, gain notoriety and continue their personal creative output WITHOUT the big companies, the expensive gear, the private jets. I'm sorry but those days are OVER it seems, and I am not sad.
@@Terrible_Peril Rick is wrong and so is the video uploader. I'm sure Gen Z does appreciate music, the issue is that Gen Z is a victim of its own culture's musical bias. when the TV dishes you contemporary Pop and Hip Hop music, in some areas Country. Thats what social media is gonna dish out to you for reccomendations. There is no musical discovery. A lot of kids these days don't binge the local FM radio for rock. And if they did most of the time it wouldn't do them any good. My local rock station has been spinning the same set of songs and bands for the past 40 years.
Also, theres no big time label focusing on pushing rock. The biggest labels even close to that is focusing on Heavy Metal. And Van Halen is sonically different from something like say Opeth or even say something like Sadus.
I'm sure there is outliers, to all this. I'm sure there is some Gen Zer named Dexter thats discovered his dad's Black Sabbath and Led Zepplin vinyl collections and digs it. But it's the exception to the norm. If Gen Z wants things to change and bring rock back, pick up where the 80's bands were cut off and continue from there. They are gonna have to get their hands dirty, and start making music scenes in their cities and town like rock had in LA and San Diego back in the 80's. And push back against the label's modern pop barrage they are subjected to. Thats it. It changes when Gen Z does something about it.
@@tw19771 I'm sorry but as a Gen Z'er what you said is the complete and total opposite of the truth, most people my age that I know, even people outside my social circle, all listen to many different styles of music from across many decades. Classic rock, country, folk, indie pop, ambient electronic, you name it, my generation listens to it all, even the kids who mostly just stick to mainstream rap and pop will occasionally venture outside those confines.
And ironically enough, it is largely social media platforms like Tiktok that have lead to this; I can name countless songs spanning across all kinds of different genres and decades that have become massively popular amongst people my age due to Tiktok. In complete contrast to what you claim, I would say--based on my personal experience--that Gen Z on average has far more diverse taste in music compared to any preceding generation.
@@blib3786 Do you? Because the last time I heard anybody listening to something like say Judas Priest besides myself was some old man I ran into on the street in Cali, who was blasting their Defenders Of The Faith record. I suppose you would have too, considering you would have had no choice not to as you walked by.
I never said some Gen Zers don't have a wide taste and music, you lot seem to. As long as its not rock n' roll. And "country, folk, indie pop, ambient electronic, you name it" is not rock n' roll. You did mention classic rock, ...Okay but I don't hear you guys rocking out to something like Deep Purple. Although like I said in my first post, I'm sure theres a few of you who do.
The closest thing to Rock n Roll ya'll seem to get and the heaviest you lot seem to get into. Is Lizzo
Tiesto is not Rock, Daft Punk is not rock n' roll and so on.
And heres the thing, we'd have actually new and popular mainstream rock acts rocking arenas. If the major labels thought there is a market to push that, but they don't. You know why they don't? They don't see the market for it. Ya'll aren't saying "Hey we wanna hear this." to them. Your generation aren't picking up guitars and sitting behind drumkits and writing rock songs. You guys aren't going out gigging, you aren't making Rock N' Roll music scenes.
UMG and Spotify doesn't care that you listen to Bob Marley followed up by Rhianna. Or whatever trendy 80's pop song thats "cool" to listen to these days like Blue Monday, they are gonna give you Bob Marley and Rhianna. It's not rock, and they will give you what they know you want.
This isn't even about your music taste, because nobody should really care whats on your Spotify's release radar. It's about your culture and your generation, and what music ya'll listen to the majority of. And saying you listen to everything just doesn't cut it.
Practice what you preach, if you wanna hear Rock n' Roll, start some rock bands and start some music scenes. You even have a group already flying that torch its called Greta Van Fleet, those cats got the memo, too bad the rest of you guys didn't.
That is so odd... some of my favourite composers are videogame composers.
I think it would be pretty easy to suggest he is incorrect purely by looking up the views and likes on a few video game OST's.
When it comes to work like those of Akira Yamaoka or anyone who worked on the Castlevania games; really interesting covers by people really loved the music in the games.
Keyword: a few.
Nobuo Uematsu is my favorite, even if the series has gone downhill, the music is still great.
Let's not forget Koji Kondo (Legend of Zelda... Super Mario Bros. .). GOAT
Rick is mostly CORRECT.
It’s an “attention span” thing…
Rick's right. The thing is the younger generation has no idea of the scene of old, the older generation has the benefit of living through both. This is just more boomer/gen-x bashing.
- "Our coming of age thing was buying records"
It also was my thing being born in 2002. I wouldn't have known about it if it weren't from both my parents and the Internet.
- "You could only buy a certain amount of records"
I could only buy a certain amount as well since the prices went up by $15 on average
- "And you would listen to these records all the way through"
I do that too because the ritual is very therapeutic for my ADHD and I tend to pay attention more to the music when I play it on my turntable
- "It was different music than what your parents grew up with, this was our music"
It still applies. I don't recall my parents listening to industrial hip hop, indie rock, shoegaze, etc. Granted, my parents were into The Beatles as well.
But like Rick Beato, you are just you and you have a bias to your own experience. You are not like MOST young people. When I grew up in the '80s, the radio was switched on at 7.30 in the morning, and music was everywhere. One of the most popular TV shows was Top of the Pops. Today's kids spend far more time playing video games, or watching TH-cam or Netflix, or listening to podcasts, or chatting on social media than my generation spent listening to music. A lot of youngsters' experience of music is 30-second clips on TikTok. They don't listen to whole albums in the right order. The world has changed. You, I, and Rick Beato might not like the way that the consumption of music has changed, and we might not like that music's importance has been degraded by the rise of newer technologies, but it's just reality.
@@AutPen38 Dude, the point I was trying to make is that we still have access to older technology. The reason why it's not as common in my demographic is because it's not the only way to do so, and it's seen as old.
What you wrote above applies to young people who would watch Rick Beato
Not to young people from 2002 in general.
People born around 2000 had no need to ever buy records. By the time of 2015 most music was listened to on streaming.
And that is exactly Beato’s point.
I was born in 1986. When I left primary school I asked Eric Clapton's Reptile as a gift. According to Rick I shouldn't exist.
@@AutPen38 how do you know? I see kids with earphones everywhere. What are they listening to? Alex Jones?
I disagree with you. You do know your side only, we know both.
What Mr. Beato says about the way how many of us so-called boomers (how I hate these drawers!) experienced music is true.
None of my son's friends (or anyone of young age I know) really care for music anymore. Everybody sits the entire day on a their chair, using their Wifi for games, Discourse and TikTok.
I disagree with a number of things Mr. Beato is expressing, such as his views on Billie Eilish or Dua Lipa, which I disagree with resolutely. But here on this subject he is spot on.
There is a reason why the charts are so full of shxt, there is a reason why there is no real music scene anymore, just a handful of super-hyped stars who dominate everything.
at least he has some appreciation for "new artist" (unlike you)
and no, the charts are the same.
@@steamboatwill3.367 Absolutely not
Millennial here and I haven't even heard of any recent top 10 pop acts until Beato showed them on his channel.
I find his enthusiastic approach to the music as a whole inspiring, but even with that, I'm not hearing any pleasant sounding recent pop. Singers like Billie Eilish or Taylor Swift are as bland as a faded wallpaper, Dua Lipa and similar acts are creepy weird and not pleasant to listen to.
There are indeed some musicians/bands that are great, but unlike 90' and earlier, I haven't seen them in top 10 pop.
Top 10 for rock or metal that he showed have some nice songs, but not as much as I would hoped. I have to spent a lot of time hunting for bands online through recommendation lists on different sites to find just a few I like. And even those are mostly bands that started in 90'-early 00' and I've found them just recently.
@@juliannewarren5466 ) "bland a wallpaper"
so was Joni Mitchell.
"weird, creepy and unpleasant"
so like all 80s acts.....
(or did you mean the GOP?)
I don’t know if you watched Rick beato videos a lot but Rick does analyze modern top 10 billboard chart hits and tells the audience what he thinks. He claims he likes some of them but then a lot of them don’t have anything interesting musically. I would say Rick has a point because gen z consumes music more through the internet but they don’t bother to research music other than top 40 because they like to go with what’s popular. He’s pretty open minded. When you mention his criticism of polyphia vs Van Halen, he means that polyphia isn’t hitting top 40 like Van Halen did. He’s looking for a rock band to hit top 40 and be mainstream. Ricks point wasn’t a criticism he was just analyzing the difference. Yea there are good underground bands but his point is he’s looking at it from a mainstream perspective. Mainstream has killed peoples perspective of other good music out there. Rick mentioned a band that he liked that I believe he helped produce that didn’t end up getting signed but they were big in Atlanta. Ricks point is Gen z doesn’t even know about the underground bands that you mentioned. Maybe if people did their research and looked at these bands they’d be bigger than what they are cause you never know what your gunna like. Gen z won’t bother to take the time to check them out. I don’t think what Rick is saying is an insult. I’m part of gen z. He’s saying Gen z needs to be more open minded. I don’t know too many kids who are that open to listening to different music other than top 40. Actually another good point is master of puppets reach top 100 charts because of stranger things. Literally people realized how good that song is but that song has been around for years. This is how kids don’t explore music like they should which is ricks point.
Well put. This is the first School Zone TH-cam post I have seen and its tone and content make feel like vomiting.
How many rock enthusiasts have researched about MC doom' s discography or the great citypop records? Is it fair enough for the hip-hop guys or other genre fans to call you uninformed or just shallow because you didn't research their music and just listen to rock and metal? Different eras had different music and trends will change. If you are using Spotify top 10 to say "Yea genz is bad" then you are just not open minded enough to actually see how people consume music. Go check out final fantasy scores and dragon quest scores to see how well orchestral music is respected and consumed by genZ or youngins. Youngsters idolise Hans Zimmer and his scores and are having them in their phones. It was always there but people refuse to check and just throw statements.
And please don't say " well beato did like a few modern songs in his videos" . He always immediately compares it with rock songs and chord progressions he likes. Which is absolutely fine and I'd love to see how he interprets it. But then he trashes the ones that doesn't go with his idea. The thing is if a jazz musician listens to Slipknot and calls the vocals and guitars simple and tasteless because it's harsh or doesn't have a lot of keychanges then he misses the point of the genre and why people gravitate towards it.
Excellent comment and interesting insights. I’m 71 and played professionally and steadily, though high school and college. So many night clubs with large crowds in the 60s & 70s and the travel was great sometimes. After playing five sets a night the music gets really good. I am not aware of the number of night clubs that pay bands to play. Are there clubs, today??
@@kylekumar5846 Final Fantasy, Dragon Quest and Hans Zimmer aren't exactly pop music, are they? That's what he's referring to, hence why he's using the top 40 from Spotify... the most popular streaming app -- streaming being the most popular method of Gen-Z to listen to music.
No shit there are exceptions. He's not saying *all* Gen-Z are like this. It's speaking broadly about the generation.
@@TheJayson8899 he was not refering to final fantasy and dragons quest music.
Common now… haven’t you heard your father tell you to turn off your music? That it is just noise?
Rick is a Legend,The amount i have learnt from this guy is amazing!I can't big him up enough!👊
Hi Rick!
Rick Beato is right, Cheers Rick!!!
Hi Rick!
It’s not stupid to think as Rick explains how kids bought records and they meant more to them than some kid who can’t even make it through the first verse of a song before skipping to the next one.
Correct this guy this video is an idiot
Yet I knew teenagers who couldn’t wait to come home after school to put on Spotify, headphones on and drop in their bed for some intensive listening to their favorite rappers. Listening note for note and word for word.
@@hansmemling2311 Popular artists nowadays aren't as creative though, there is no depth to the song whether it is lyric wise, complex melodies, complex harmony even just a good rhythm. Not that you have to have all of these things, but without any of them a song just lacks something that makes it unique compared to everything else. Take for example blackbird by the Beatles, I have no doubt that Lennon and Mcartney took inspiration from others and the song was not difficult nor that complex, however the message that the song provides is meaningful. Unlike a lot of popular songs nowadays.
For example, Taylor swift writes all of her songs about teen breakups, which just gets tedious after a while
@@mrpotatohead2128 I see what you mean and I agree, it's just that times have changed. The innovation these days is mainly sound wise but that seems to have slowed down. I'm thinking perhaps soon a new era will break. Either shittier or better than this one (concerning popular music ). Time will tell :)
Funny anecdote about blackbird by the Beatles is that Mccartney based it off a Bourrée by Bach but he messed up the notes haha. He transcribed it by ear but made some mistakes. This turned into Blackbird. For anoter rock song based on a Bach song: bourée by Jethro Tull.
It's not that I disagree with you that popular music has grown stale but I still love a lot of popular hiphop so I still find music that I love. Which is why it doesn't bother me that much. If I want more depth in music I listen to classical music, I'm a classical musician/ composer. For complexity that's where I go.
It really seems as though you found a way to miss the point in anything he's "ranted" about.
Rick is right the barrier to entry is very low. Its not just music but movies and culture in general. In today's world it seems as if everything is just a remake with an agenda. It seems like the 90's were the last generation and even the youth are trying to relive it as some sort of nostalgia that they didn't experience
You are too young to get it now, but trust me when I tell you that the music and bands that are popular in thirty years will not be in your wheelhouse either. Growing up, it was always easy for me to know how old somebody was by their record collection. If I went to the home of somebody ten years older than me, I usually thought they were out of touch. Now I see kids on TH-cam saying they like [insert popular artist here] ‘old stuff’ better compared to what they do now. By ‘old stuff’ they often mean what they did two to four years ago. Most people have a tendency to focus on the music they liked when they first fell in love with music, plus or minus a few years. It just happens. People of the same age group as you tend to play it around you, they have a tendency to talk about it, there is comfort and familiarity in it. I also don’t like to hear people criticize modern things when they probably aren’t as knowledgeable on these things, so I get it. You will notice in basketball (or any sports) older players always say the best players played when they did, often criticizing modern players in really embarrassing takes. Young players can be dismissive of players form two or three decades ago for the same reason. It’s natural. Enjoy Rick’s love of the music he is most familiar with and the great deal of knowledge he does bring to the table. Younger people like you can hopefully do some of the great things he does but hopefully stay open minded to newer things also.
I don't share that relativism. There are things that have degenerated, indeed. Music is one of them. It is not all about tastes, there are objective measurable things which makes something well made or badly made.
I didn't grow up in the 60's and I like many of the music from the 60's. I didn't grow up in Ancient China and I like traditional Chinese music, to mention two examples. And on the opposite, I hate many bands from the 80's and 90's, in which I grew up.
Or maybe youre too old to get it...
@@asamiyashin444Yes, I don’t disagree with you at all. But I do find some irony in that many people who love and appreciate ‘rock’ music from mostly the late 1960s to maybe around 2000 emphasize that what’s bad about today’s music is that it is so dumbed down, like smarter and more complex is automatically better. Yet of course they understand that most rock music isn’t as sophisticated as much classical music or jazz that was popular before or as rock music emerged. I guess they feel like rock music has just the right balance of smart/dumb, sophisticated/simple to be ‘good’. :) Rick Beato is really entertaining and knowledgeable in many ways, but I am surprised how often he presents subjective opinions as objective facts. It might be that is just necessary to gain traction in social media world. I’ll continue to watch and enjoy his videos, but I’ll always hope he will focus more on why *he personally (subjectively) likes or doesn’t like* something rather than stating what makes it *(objectively) good or bad*.
@@diegosotomiranda4107Yes, the people with the most wisdom are generally those who haven’t experienced nearly as much. 😁 Check back on your comment in twenty years. lol. My point was that Rick makes lots of interesting points but he doesn’t immerse himself in modern music the way he did when he learned to music, so his opinions are a mix of really knowledgeable music man and a guy who is biased towards what he likes. We all have age or ‘time period’ bias, although some more than others.
I have to disagree with this entire video think you sponged it for views .
Nice to know you can make a specific criticism.
1:18 about the gen Z, he made a point about music is not the main form of art consumed in that generation. And it's not false. Of course, he generalise and you could bash him on that, but taking that personally is pathetic.
There isn't a problem about him, think the problem maybe you.
It's a grift video: take some big youtuber and make a critique video. TH-cam might direct some fans your way and will rather likely direct some searches for $BIGTH-camR your way: $$$. Or so the thinking goes, although it didn't do much in terms of subs, apparently. 300k views and only 10k subs. It was worth a try… if you're cheap.
Rick has a TH-cam channel so he has to continually come up with things to talk about, and some of what he comes up with will be nonsense. He would be struggling to find things to talk about a lot of the time. The episode about "Gen Z doesn't care about music they only want to play video games" was dumb and I'm sure he knew it at the time, but he knew it would be controversial and create some debate.
He does this way too much.
Rick clearly isn't speaking in absolutes, he is formulating a hypothesis to the disparity of passionate musicians in mainstream society versus the decades of his youth. Clearly if he isn't a regular gamer, he's gonna be more distracted away from the music to embrace the learning curve and mechanics of modern games to engage with his family members in a meaningful way. Imagine trying to ride a bike, you block out other stimuli in order to fulfil the task at hand. Rick is a musical god and is an incredibly inspiring and remarkable teacher with a humble and likeable personality. He praises all his musical guests and gives credit to modern music all too often and sometimes just goes with a video title that is a bit more visceral representation of his thoughts to get attention.
I watched the vid when it came out and it felt like absolutes to me. Its why I started watching him a lot less. There is too much stuff on the internet to waste my time with trash talk about a generation the guy clearly has no clue about.
@@havable this is the problem with young people, cannot tolerate anything. Wonder where the world will go. Youngsters think everything will come easy to them. After the internet and social media boom there haven't been so many depressed young people ever. And not talking about over weight... lets see if you tolerate these facts. 😂
@@rabarebraSeems you got a bit rattled snowflake.
@rabarebra Bro I’m a classical musician and composer of 13 years and rock/hiphop for 15. I grew up with those genres before the internet and I can still see Rick Is full of bs. He doesn’t get it, the new way of things. Rather than accepting this and wanting to learn more, he does what every older generation does to the newer generations: keeping a distance and judging it all with a holier than thou attitude. Big mistake. Rick at some point was part of the youngster culture whose music sounded like noise to their parents.
@@rabarebra ) sounds familiar
ROFL at all the teens in this comment section ... Look back at your own comments in 5 years 😅🤣😂
Your trippin bro, Rick has a point. I’d be a way better guitar player / singer if I wasn’t addicted to video games. Just look at the top guitarists and players out. They spend thousands and thousands of ours working on their craft 8+ hours per day. I also agree with his TH-cam learning point as well. The whole timing and ear training point gets lost. Video games has contributed to a smaller talent pool for sure…..
When articulate, considered "Gen Z'ers" tell me they aren't interested in "dialog" with "Boomers" because "they've had their chance and messed up the World for everyone" (not making this up)...I'd say we DO have a "problem". Then, listening to bands like "King Gizzard and The Lizard Wizard"--easily as good as ALL the best bands Zappa EVER put together--I wonder why they aren't just MASSIVE by now. It's certainly NOT a question of "accessibility"...
You think King Gizzard are as good as Zappa's 1973 band?!?!
@@brodjefferson3513 Well, Brod...the proof may be "in the pudding"...but there's no accounting for "taste"!
As someone Rick’s age, I thought the same things you did when I saw the video. In a later video, he manages to lay the blame where it belongs, on the industry, while giving credit to the myriad talented young musicians out there. Maybe he just needs more Gen Zers in his life.
I agree. Are you any relation to Tommy?
@@richardgrier8968 actually, no, even though we both grew up in little old Niagara Falls! We were of different clans. My Tedescos were from just across the Canadian border in St. Catherines, Ontario.
A road in downtown Niagara Falls which leads to the old city market is named after him.
@@NicoleTedesco Wow, that's interesting! Thanks!
Nobody needs more gen z in their life. Gen z needs a whole lot of previous generations ideals to not be such an insufferable disaster of a generation. Basic biology coming back would be a good start 😂
@@Mewtwosmrmime ) what has this got to do with anything?
As an older person who plays a video game occasionally, the music can be cool, but I'm there to play the game, nothing more. Also, Beato is right, back in the day, musicians were our heroes and our role models! Nowadays, games and internet personalities who consume games, are their role models and heroes! Also there are a lot of great independent musicians on TH-cam! But the record companies don't features them. BTW poster, if you were born in 1996, you're a Millennial. Gen Z starts in 1997.
wait!!! so gen z is actually interested in quality music and not just saturated pop and trap music?
speaking as someone born in 1988, the discovery of music was pretty monumental and personal. like rick pointed out, gen z didn't typically experience that. i was brought up on whatever was on mtv/muchmusic and what my parents had for cds tapes and vynil. i had a really broad spectrum of music to play with
Yep while nowadays it’s only mumble rap and cheesy pop, no wonder they don’t want to listen to that industrial crap
"The discovery of music was quite monumental and personal. As Rick pointed out, Gen Z doesn't often experience that."
If it's personal, you can't talk about other people's experiences, right? What do you think goes through the head of a Taylor Swift fan? Will it be similar to what was going through the heads of Beatles or Elvis fans? And the children/teenagers who play in orchestras? Isn't music as important to them as it was to people born in the 80s?
It just only imprecise generalizations, from the subjectivity of one's own experience...
Yes, the maker of this video has no idea
I will say this - music is far more disposable to young people today as opposed to decades past. They go crazy over a hit song and then move on to the next.
In addition, young people are NOT listening to full albums to any great degree. Young people don't even know what deep cuts are on an album or the concept of having songs grow on you over time that are not the released singles.
If a song doesn't provide instant gratification, they don't care to hear it again. Some of my favorite albums didn't click with me at first and took time to fully appreciate. Now people just stream the songs they want and couldn't care less about the 8 or 9 other tracks on an album.
You are speaking for an almost negligible amount of young people that truly appreciate music and will go to vinyl stores and listen to classic albums, etc. Or will sit down and listen to a new album front to back.
That IS indeed the difference between today's generation and say Beato's generation when it comes to the listening of music.
But nostalgia is a factor you are ignoring. They will ultimately always come back to songs they used to listen to and loved. Your point about albums is true, but before album rock became mainstream in the 1970s, most people bought singles. This is not a new phenomenon.
@@iammrbeat ) EXACTLY.
Also, you've never met Swifties.
I think this video of yours is actually proving ricks point. You obviously didn’t listen to what he was saying and I think that is a big problem with this generation.
You got butt hurt about some thing he said without fully listening and made a response video without all of the information.
One day in the future, (if you mature passed this point) you will hopefully look at this video and see the immaturity in it.