The Revenue Room™ Podcast with Denise Medved, Chief Commercial Officer, Informa Markets

Heather welcomes Denise Medved, the Chief Commercial Officer of Informa Markets North America, in this exclusive interview. Denise brings a wealth of experience in B2B and B2C events and trade shows, having held executive roles at notable organizations like Money 2020 USA and the Consumer Technology Association. She is also the founder and former CEO of the Metropolitan Cooking and Entertaining Show.
Denise's advanced understanding of data-driven revenue and profit acceleration makes her a trusted advisor and expert in multi-sided business environments. In this engaging conversation, Heather and Denise discuss:
Denise's diverse career journey and insights from her roles across different sectors: They explore how data has played a crucial role in shaping her career and driving decision-making processes.
The challenges and strategies in driving sales excellence and data integration at Informa Markets: Denise shares specific examples of how data integration has enhanced sales performance and operational efficiency.
The impact of generational differences in the workplace and the importance of learning from younger generations: They discuss how data analytics can be used to understand and bridge generational gaps.
The significance of data in transforming sales and achieving business growth: Denise elaborates on the various data strategies employed at Informa Markets to drive growth, including predictive analytics, customer segmentation, and personalized marketing.