The Art of Smart Brevity - Write Less, Say More | Jim VandeHei | TEDxOshkosh
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- เผยแพร่เมื่อ 23 ม.ค. 2022
- Never have humans talked, tweeted or texted more words - and found it more difficult to be heard. Veteran journalist Jim VandeHei, having come from traditional long-form journalism roots, created Axios to be an audience-first solution to today’s chaotic news and communication climate. The need for a new, effective, way to communicate isn’t confined to journalism, however, and any modern communicator can benefit from smart brevity. The more noise and distraction, the more precision and efficiency matter in being heard - and remembered. This talk shares the lessons VandeHei learned from running a media company that you can use to bust through the noise.
Jim VandeHei is a co-founder and CEO of Axios, a media company focused on breaking news and invaluable insights across politics, tech, business, media, and the world. Axios was created to help readers and viewers get smarter, faster across the topics reshaping our country and lives. VandeHei also serves as executive producer on "Axios on HBO".
Before Axios, VandeHei co-founded and was CEO of POLITICO, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and highly successful business model. VandeHei spent more than a decade as a reporter, covering the ins and outs of Washington politics and power, working at legacy publications such as Roll Call, The Wall Street Journal, and The Washington Post.
VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
3 ways to be more communicative:
Number 1: stop being selfish (11:20)
Number 2 :Grab me!! (12:25)
Number 3: keep it simple (12:50)
Number 4: Be human (13:30)
@@justinwagner6475 I won't pepper is expensive you don't worth it bro
I like to grab them with a painful truth.
I’m surprised this was a full 15 minutes long!
great point!!!!!!!!
Yeah our thoughts are in accord ✋
He could have said the whole same thing in one minute. And then point to the research info for whoever needs to know more. I used this same principle when I was learning English. I needed to focus only on what was important if I needed to communicate effectively.
same 😂
Summarizing sentence:"use as few words as few sentences as humanly possible so that person gets the message you want and you both get the time back that you deserve
Be succinct.
@@VeryAnnaBerry Yes this what it stands for
@@VeryAnnaBerry brevity is the sou..
Can't help but wonder why it took him 15 whole minutes to tell us that.
In a world saturated with words and pleas for our attention and energy, it's essential to be able to be concise, clear. But may we never lose the artistry of beautiful or clever wordsmith-ing, and lyrical communication that touches the soul, deeply.
Things you can do:
1. Stop being selfish. Audience first.
2. Grab me. What’s the most important thing you want me to remember about what you are writing.
3. Keep it simple. Use simple strong words.
4. Be human. Write like a human. Stop using those big terms.
5. Just stop. Use as few words and sentences as possible.
Thank you.
I've been saying/thinking this for 40 years! cheers
Couldn't agree more! Conscise and simple writing is definitely a valuable skill.
Most people are too emotional to interpret brevity.
Good point
Great talk Jim. The truth IS humbling, especially when you are a professional communicator. But awareness is the first step. Be brief, be bold, and be gone!
What a talk!
AMEN! AMEN! AMEN! BEST COMMUNICATION TEDx EVER - except for mine :-) Jaw-dropping data, vital tips, and despite us all knowing this, we all need to hear it.
As my dad used to say, brevity is the soul of wit.
Be precise and get on the point =minimize time and energy
Well, you know, I have a bunch of thoughts about that video. I feel that might be prudent to go ahead and write an extremely long comment here and speak with veracity, so that I can elucidate, as regards my feelings that… Oh!!
I mean: good video!
😂😂😂😂😂🔪🔪🔪🔪🔪🩸🩸🩸🩸🩸🙉🙉🙉🙉
Great speech! At my job I answer questions from coworkers and two techniques that help me achieve what he describes:
1. After I've written everything I want to say and explain, my next goal is to cut it in half. If I've written a page, can I get away with a paragraph? If I've written a paragraph, can I get away with a sentence? Then let the reader ask me for details if they're curious or need it to do their job.
2. After my greeting or 'thanks for reaching out' or whatever, I say 'bottom line is' or 'short answer is' and write a couple sentences or a few bullet points. Then I give them the play-by- play, in case they need it to do their job.
👏👏
Perfect timing! Thaaaaankyou
Great advice for all.
Universal.
Just outstanding and true. And the problem is that Academia will never teach brevity so it's a skill that we have to figure out ourselves.
Nuance where warranted, expression when needed, Thanks.
Great talk, Jim! I agree 100%. Whenever possible, be brief!
I paused this halfway through to watch cat videos...I really need to watch and study this entire TED talk.
I’ve been using brevity instead of big words forever. I could teach this guy.
Let's go watching now
Perfect channel
Totally agree ! One needs to use the words which is understood by all masses . Idea is not to promote or prove one’s knowledge about high end vocabulary. Keep it short and simple is the way to share information for maximum benefits to be gained by the seeker .
Will appreciate a 5-min version of the same content focusing only on what's important. Thanks in advance for saving time for audience.
I agreed that brevity is a wonderful thing and I especially wish that more book authors which stop with the four 500-page books and the 15 hour-long audiobooks. If you cannot say it in a couple of hours you shouldn't say it at all
This book is amazing.
« Smart Brevity »
Omg, I remember those click-through articles.
They were SO annoying that I eventually boycotted them, and intentionally didn't read past the first page.
I hated that you couldn't see how long they were, and how much time they'd take to read.
It's not like the sites/servers were incapable of loading the whole article in one go....
And you got a LOT more ads spaced in between it all.
So glad those days are over!
What an insane business idea that was...
If you applied 'smart brevity' to the maxim 'smart brevity', you'd just call it 'brevity'. Thank you for coming to my TedTalk.
Brevity with levity!
Loved it … downloaded the app …
I never EVER share a story that I haven't read myself!!!!!!!!!!!!!!!!
I wonder if his first draft for this speech was 45 minutes
Ha!
Nice one, I like that.
Say less and do more action
Explains why TH-cam shorts & Short forms on Medium are popular.
Good.
brevity is the soul of wit, and this guy gasses for 15 minutes!
I got it and I didn't finish listening.
Great video. What about a little humor? Does it depend on the target?
Oh yeah. Absolutely it does.
White people get very uptight about that.
@@tocolitic pantomime? Sorry, I didn't sleep last night. 😅
Well now I would love to work at Axios. This talk led me to look at the website and I couldn't ask for a more perfect fit for me, except for the locations (I'm nowhere hear any of them)
Maybe someday .. 🙁🤔
como hago para ver en español??? no hay esa opción???
There should be a way
Bummer compadre. Hope they fix that. 🤔
I also get impatient about stuff that is too wordy and with too many precautions and so on. So I like this initiative, and I will read the book.
But one thing to keep in mind is that this was born out of a news & social media context. Where the competition for attention etc. is notoriously higher than other domains. You need to sell the reader each time - about opening and reading your stuff.
In many other contexts we already have a "position" with the recipient. I will argue that not all emails need to have a disruptive / provocative headline and all the punchpoints in the first 1-2 sentences.
The backstory of this talk is so funny.
Say less, Do nothing more -JACK
Thought about checking my phone 5 times during this
So who reads best sellers anymore? Novels? Textbooks? Just us old fogies?!
I do
Shut-ins. Everyone else just listens to a youtubers book review or, if one is really ambitious, listens to the first half of the audiobook.
could anybody please the article he mentioned in this talk? Thanks
THESE PEOPLE PUT ADS EVEN INSIDE TEDX TALKS. I did not learn anything for the 1st 10 minutes watching the talk vs reading title of this talk except how great he is and his company etc. :P
Save time just read title and start from 11:00 minute :P
good
I just heard about this book on Morning Joe. What I got out of it has nothing to do with brevity as an asset. I got from the discussion is people have the attention spans of a gnat, cater to them. Sorry Smart Brevity! I don't talk in three grunts or write in three grunts or stop listening after three grunts. Someone asks me something I'll answer and depending on what it is, is my answer length. If people are too lazy to read or listen to more than three words then don't talk to anyone or read anything.
My book on Aphorisms is on Amazon.....🙏🖐
I played this at 1.5 speed, smart smart brevity
While I appreciate him to start a talk "the truth is..." Catches me and philosophically offends. I am interested in formatting that draws readers inward to themselves and the words...pictures. Yes we skim. Sometimes. I grew up snuggled up with encyclopedias between solo bike exploration.
Agreed!!!!!
Good advices, unless you want to filter out those who can't put enough effort to go and read a simple article about a topic they are interested to. Details needs to go somewhere at some point
True
A philosopher (Nietzsche?) once wrote: "I don't have much time therefore I'm writing you along letter."
Jordon Peterson would do well to listen to this.
Well if you're going to do a lecture you better bloody well fill that half hour with a lot of "bloody wells". 😄
Ah but he would lose the fire and brim .
I count syllables.
Brevity...wit.
(I wish I'd thought this up but I didn't!)
100% agree. Twitter made me a better writer.
Interesting, he could have started his speech at 11:03 and would have made the same points.
Hasn’t this being around since Hemingway?
I am a speed reader. I scan and skim whatever information comes to me. Now, I know I am not the only bad person. Can you check for me from your data whether anyone learns new things from animative videos? During your 15 minutes speech, I cleared all the notifications from my mailbox, mobile phone, news, and social media.
This talk about the importance of being concise took like 11 minutes to get to the point of how to DO that 😂 He made the point about "smartphones, Google, distracted world" like 5 times before moving on....
Anytime write many and don't do esence of has written⁉👍
Save time just read title :P
No heck
I’m really good at this, but how do you make money from concisely writing? Nobody reads anymore
S
I have a deep and abiding interest in the topic but here I am typing this at the 7 minute mark. Add ADHD to what that fella's talking about and you get the attention span of a hummingbird. 😆
this talk could have been shorter
And then...
he looked at the data!
It’s more efficient to not repeat yourself every three sentences .
Good info BUT Don't mean to be a D but he's using a lot of words to describe something basic and could be summed up in 3 minutes. Practice preaching how you write broski lol
You spent several minutes repeating the same themes
This talk is way too long
I don't have 15 minutes, just give me the bullet points.
Why did he take up all that time before getting to the point of brevity?...
Says most people dont even listen to most of what your saying then goes on his qualifications nobody cares
Why waste time say lot word when few word do trick
yea reading sucks... xD
Jesus loves you he died on the cross for your sins. All you have to do is believe in him and you will be saved. ❤ ✝️
Does he come off as a scammer to anyone else?
Terrible video. Does NOT help market this product.
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I checked it out. 🤔 Didn't understand a word but Holy Lord 😳 did you marry well.
Top marks my friend, she's a keeper. 😅