This was a master move, back in 2003. Instead of going after consumers who downloaded music off Napster, Apple gave a viable and better alternative. That resonated with the users. It served Apple well for more than 10 years. With this store, Apple controlled both the source of music and the product (iPod).
Reminds me of Good Old Games and CDPR (yes CP2077 so buggy IKR) approach. They release their games 100 percent DRM free day one on Good old Games among the other usual digital stores (Steam, Epic etc) and include "goodies" like soundtracks, digital artbooks, backgrounds, PDF of the manual for older games etc. Because they believe the best way to fight piracy is to offer a better product/experience etc.
I really wish movie industry adopt this model rather than all that DRM stuff…maybe it’s too late now but, if that happened so many issues we have nowadays would’ve not be a case.
Ah man the mention of napster, kazza, downloading MP3's, burning CD's to listen to in the car. I remember those days of my childhood quite clearly, time sure flys!
People saying iTunes is dead now. To be honest they only removed the name and made it into separate apps...you can still buy music, movies, tv shows and podcasts. iTunes was all in one but they made it separate...but if you take one step back it's the same shit but separated.
that'd be true if the old library carried over seamlessly, but on my mac all my music appears as if it was added the day I updated to Catalina, plays were reset and such
iTunes music store was first launched here in India in 2012. I have bought maybe 1000s of songs since then. Even now with Apple Music, I prefer to buy a song that I really really like. But of course streaming is a lot easier now than it was in 2003. Plus, Apple has made a fortune from the Music Store but everything has an expiry date.
23:03 could you imagine hearing anything like that at any apple event now? With how hard they push their own subscription services. Mainly Apple Music and their bundle plan "Apple One". Not saying Apple is the only tech company pushing subscription-based services. All the big tech companies now have at least one subscription-based service they operate. Google with Google One, Microsoft with Office 365, Gamepass, Xbox Live Gold for console online multiplayer. I have and love Gamepass PC, not saying all subscription-based things are bad.
@@mashy712 as a matter of fact you can buy it completely DRM free off iTunes, since 2007. No limitations, just a plain AAC file. It’s actually a decent way of buying DRM free music.
Uploader has to do that or TH-cam's automated systems will most likely flag the video for copyright which would let the copyright holder decide to run ads, how many, and they would get all the money. IDK if the owner of this channel is running ads or not because I'm on a TH-cam Premium family plan.
so it seems like Rhapsody/pressplay were 10 years ahead of the competition by allowing subscriptions. Today nearly nobody is buying music anymore as every has their Spotify/AppleMusic subscription
They were and they weren't. The problem, of course, is that they had tiny catalogs and still required that you transfer songs between devices. Streaming only really makes sense when you can listen to anything you want, wherever you want, in a frictionless way. (Yes, I know this reply is coming months later)
2003 was different. No smartphones. No cellular data fast enough to stream music. So for that time, buying was the best way. Now in 2021, streaming makes more sense because devices have changed and internet has changed. By the way, if I find a song that I really really like, I still like to buy it. So that it doesnt go away with the subscription.
Apple was great when steve jobs led the company tim cook has made the company richer but it lacks the innovations that steve had to keep customers on board the ipod was innovative and could have still been around today if Apple found a way to innovate the ipod yes streaming took over the ipod market but Apple under steve jobs would have found a way to keep the ipod relevant
Omg.. where are we headed..? Watching an open presentation and half of it doesn't have the sound.. I just have one question: Why the hell is the video playing..? :D I believe that whoever is sharing this presentation doesn't own rights to it.. Guess youtube will be just a picture soon.. coz noone will own any sounds and noone will own any videos.
@@johnnyappleseed65 it’s simple. 😏 no one really has any right to play anything 🤷♂️. Most music people use wasn’t created by them 😒. On top of that, the instruments and the devices they used were created by someone else 😒. I think there is nothing worse than the crap of “rights” that people made up.
@@ian-checkmyaboutsection3961 because it’s stupid. Because, for example, no one in the current world has created/discovered electricity 🤷♂️ yet, we all use it and soo many people making money out of it. And here we are.. trying to watch a public presentation.. which isn’t here to make money but to share history with people.. but all we get is “silent presentation”, because it somehow violates something 🤦♀️. It doesn’t matter though.. according to what you write, there is no way I could explain to you the simple things I’m talking about. Take care 👋.
It's very interesting that subscription-based music services were already around back then. Ofc, for Apple, that was the "wrong path", selling music earned them a lot more money. It seems to me, it was Apple that made sure music stayed expensive until the streaming revolution came around at the end of the 2000s (which Apple avoided to jump on as long as possible). Without Apple stepping in, legal online music on a large scale might've become cheaper much faster.
Troublesome Apple event, since the iTunes Store counter attacked against the software applications of the time that let everyone download their favorite music without paying!
That's the benefit of having wireless communication devices as the most important music players, I guess. You don't have to worry about potential users that only burn what they want and don't pay for another month ever again.
@@Minarreal True, but it's still extremely easy to pirate music. Heck you can just search youtube for a song, use one of the 100's or more ways to download from TH-cam. There are even several sites and tools that support or focus specifically on taking a youtube video and downloading the audio in MP3 format in one click or by copy pasting the URL to a site. I don't listen to a ton of music, but I've been fine with the TH-cam music service that is included with our TH-cam Premium family plan (comes with the individual plan as well). Amazon prime members also get a music service with ~2 million songs.
@@ElderStatesman Why? People have never had so much cheap, easily accessible music in history, it’s all recently been upgraded to lossless cd quality or better, people have never had it so good, for the cost of less than one 90s album a month.
@@GR-ir2bu honestly I may be the weird one here, but I actually don’t have a Spotify subscription any more and went back to having my own collection. I find I seek out specific artists and tracks a lot more than I want to listen to a huge amount of different tracks, and I prefer being able to own and curate a collection over having access to a huge amount of music that’s not really “mine“ that will be gone as soon as I stop paying for it. I’d rather buy an album or individual tracks every now and then.
@@jonasdatlas4668 that’s like saying you’d rather pay £1000 to choose ham or chicken vs paying £10 for unlimited choice and quantity at Tesco. So yes, you’re weird, because it doesn’t make any logical or economic sense on any level. Stop trying to be weird, quirky, different, original, special, unique, hippie, or whatever buzz word you think makes you better from the masses and embrace the fact that you’re wrong. Those curated albums you talk about are also on streaming services and you can just add those to your library.
@@GR-ir2bu what I don't get is why you care so much? I personally enjoy the experience of building an actual collection piece by piece. That may be "wrong" and make no sense in your opinion, but I'm not forcing you to do the same, am I? It's just the way I prefer to enjoy my music. I like the feeling of outright owning my music and not renting it on terms dictated by somebody else with a catalog that may change or disappear.
@@josephtafur Exactly, CDs already existed for decades back then. Studios worked with pretty much the same setups as todays. 128 kbps was dogshit in 2003.
Steve can make you want to buy stuff you’ve already owned 20 years ago
This was a master move, back in 2003.
Instead of going after consumers who downloaded music off Napster, Apple gave a viable and better alternative. That resonated with the users.
It served Apple well for more than 10 years.
With this store, Apple controlled both the source of music and the product (iPod).
Reminds me of Good Old Games and CDPR (yes CP2077 so buggy IKR) approach. They release their games 100 percent DRM free day one on Good old Games among the other usual digital stores (Steam, Epic etc) and include "goodies" like soundtracks, digital artbooks, backgrounds, PDF of the manual for older games etc. Because they believe the best way to fight piracy is to offer a better product/experience etc.
I really wish movie industry adopt this model rather than all that DRM stuff…maybe it’s too late now but, if that happened so many issues we have nowadays would’ve not be a case.
Ah man the mention of napster, kazza, downloading MP3's, burning CD's to listen to in the car. I remember those days of my childhood quite clearly, time sure flys!
Watching this video in 2020. Hello y’all.
2024 😭
@@Voltechssame
People saying iTunes is dead now. To be honest they only removed the name and made it into separate apps...you can still buy music, movies, tv shows and podcasts. iTunes was all in one but they made it separate...but if you take one step back it's the same shit but separated.
AA WW if you use iOS instead of macOS it’s still all in one app.
that'd be true if the old library carried over seamlessly, but on my mac all my music appears as if it was added the day I updated to Catalina, plays were reset and such
You just repeated the same thing twice. You said one thing and then said it again the second time. You wrote the same message
Steve jobs by walter Issacson page 370
479
435
iTunes music store was first launched here in India in 2012. I have bought maybe 1000s of songs since then.
Even now with Apple Music, I prefer to buy a song that I really really like.
But of course streaming is a lot easier now than it was in 2003.
Plus, Apple has made a fortune from the Music Store but everything has an expiry date.
Yes, same with me.
Start! New music era~
23:03 could you imagine hearing anything like that at any apple event now? With how hard they push their own subscription services. Mainly Apple Music and their bundle plan "Apple One". Not saying Apple is the only tech company pushing subscription-based services. All the big tech companies now have at least one subscription-based service they operate. Google with Google One, Microsoft with Office 365, Gamepass, Xbox Live Gold for console online multiplayer. I have and love Gamepass PC, not saying all subscription-based things are bad.
i have a full 480p version of this video off one of my old apple magazines i will upload that to my youtube account
Oh wow!
When will it be up?
@@mashy712i already uploaded it but had to take it down due to copyright
Could you upload it elsewhere so i can hear what music he plays?
23:06 Just like nowadays...
You can still buy and own music.
@@mashy712 as a matter of fact you can buy it completely DRM free off iTunes, since 2007. No limitations, just a plain AAC file. It’s actually a decent way of buying DRM free music.
these are the old 128kbps m4p music files with the old fairplay drm
I wish the music didnt cut out, he played the cranberries!!!
Uploader has to do that or TH-cam's automated systems will most likely flag the video for copyright which would let the copyright holder decide to run ads, how many, and they would get all the money. IDK if the owner of this channel is running ads or not because I'm on a TH-cam Premium family plan.
@@sean8102 i wish there was a version that had it somewhere tho, apple doesnt host any officially before 2007
@16:06 What happened? Why was that blurred?
🎉🎉🎉🎉🎉🎉❤❤❤❤❤
so it seems like Rhapsody/pressplay were 10 years ahead of the competition by allowing subscriptions. Today nearly nobody is buying music anymore as every has their Spotify/AppleMusic subscription
@Dat Good Ol' Dik why does your pfp look familiar to me
@@dmitri8505 Filthy Frank
They were and they weren't. The problem, of course, is that they had tiny catalogs and still required that you transfer songs between devices. Streaming only really makes sense when you can listen to anything you want, wherever you want, in a frictionless way. (Yes, I know this reply is coming months later)
2003 was different. No smartphones. No cellular data fast enough to stream music. So for that time, buying was the best way. Now in 2021, streaming makes more sense because devices have changed and internet has changed.
By the way, if I find a song that I really really like, I still like to buy it. So that it doesnt go away with the subscription.
Er, no. I still love me some good vinyls.
Apple was great when steve jobs led the company tim cook has made the company richer but it lacks the innovations that steve had to keep customers on board the ipod was innovative and could have still been around today if Apple found a way to innovate the ipod yes streaming took over the ipod market but Apple under steve jobs would have found a way to keep the ipod relevant
20:28
Omg.. where are we headed..? Watching an open presentation and half of it doesn't have the sound.. I just have one question: Why the hell is the video playing..? :D I believe that whoever is sharing this presentation doesn't own rights to it..
Guess youtube will be just a picture soon.. coz noone will own any sounds and noone will own any videos.
It's simple. The uploader doesn't have the right to play the music that Steve is playing in the keynote.
@@johnnyappleseed65 it’s simple. 😏 no one really has any right to play anything 🤷♂️. Most music people use wasn’t created by them 😒. On top of that, the instruments and the devices they used were created by someone else 😒. I think there is nothing worse than the crap of “rights” that people made up.
@Jake Cronk uhm... the parts of presentation that don’t have the sound.. 😄 you can just read the comment you know 😏.
@@maxroman2010 so? If you didn’t make it, you shouldn’t have the rights to use it. It’s simple. Why you making a fuss?
@@ian-checkmyaboutsection3961 because it’s stupid.
Because, for example, no one in the current world has created/discovered electricity 🤷♂️ yet, we all use it and soo many people making money out of it.
And here we are.. trying to watch a public presentation.. which isn’t here to make money but to share history with people.. but all we get is “silent presentation”, because it somehow violates something 🤦♀️.
It doesn’t matter though.. according to what you write, there is no way I could explain to you the simple things I’m talking about.
Take care 👋.
The cheesy dock
Lol….a $3 Starbucks latte 😂
022p video
A poorly encoded video. Ironic.
It's very interesting that subscription-based music services were already around back then. Ofc, for Apple, that was the "wrong path", selling music earned them a lot more money. It seems to me, it was Apple that made sure music stayed expensive until the streaming revolution came around at the end of the 2000s (which Apple avoided to jump on as long as possible). Without Apple stepping in, legal online music on a large scale might've become cheaper much faster.
Troublesome Apple event, since the iTunes Store counter attacked against the software applications of the time that let everyone download their favorite music without paying!
Whew, those comments about subscription services really didn't age well.
That's the benefit of having wireless communication devices as the most important music players, I guess. You don't have to worry about potential users that only burn what they want and don't pay for another month ever again.
@@Minarreal True, but it's still extremely easy to pirate music. Heck you can just search youtube for a song, use one of the 100's or more ways to download from TH-cam. There are even several sites and tools that support or focus specifically on taking a youtube video and downloading the audio in MP3 format in one click or by copy pasting the URL to a site.
I don't listen to a ton of music, but I've been fine with the TH-cam music service that is included with our TH-cam Premium family plan (comes with the individual plan as well). Amazon prime members also get a music service with ~2 million songs.
And iTunes is pretty much dead now...
Absolutely ruined by the sporadic silent sections.
These are extortionate prices for 2020 standards let alone back then.
What?! 99¢ or $1.29 a song is "extortion"? Subscription services are the bane of any 90's kid's existence today, let alone in the 2000s.
@@ElderStatesman Why? People have never had so much cheap, easily accessible music in history, it’s all recently been upgraded to lossless cd quality or better, people have never had it so good, for the cost of less than one 90s album a month.
@@GR-ir2bu honestly I may be the weird one here, but I actually don’t have a Spotify subscription any more and went back to having my own collection. I find I seek out specific artists and tracks a lot more than I want to listen to a huge amount of different tracks, and I prefer being able to own and curate a collection over having access to a huge amount of music that’s not really “mine“ that will be gone as soon as I stop paying for it. I’d rather buy an album or individual tracks every now and then.
@@jonasdatlas4668 that’s like saying you’d rather pay £1000 to choose ham or chicken vs paying £10 for unlimited choice and quantity at Tesco. So yes, you’re weird, because it doesn’t make any logical or economic sense on any level. Stop trying to be weird, quirky, different, original, special, unique, hippie, or whatever buzz word you think makes you better from the masses and embrace the fact that you’re wrong. Those curated albums you talk about are also on streaming services and you can just add those to your library.
@@GR-ir2bu what I don't get is why you care so much? I personally enjoy the experience of building an actual collection piece by piece. That may be "wrong" and make no sense in your opinion, but I'm not forcing you to do the same, am I? It's just the way I prefer to enjoy my music. I like the feeling of outright owning my music and not renting it on terms dictated by somebody else with a catalog that may change or disappear.
Imagine calling 128 kbps AAC "CD quality" and "pristine encoding". Jobs was such a liar.
It was 2003
@@josephtafur Exactly, CDs already existed for decades back then. Studios worked with pretty much the same setups as todays. 128 kbps was dogshit in 2003.