I'd tell that client that views mean nothing, quality clicks means everything. Click quality depends on the keywords we're targeting. And any number I tell you right now is a lie until we find out what keywords we're targeting. & until then, let's focus on the maximum you're willing to spend to generate the maximum amount of results.
@@LYFEMarketingAtlanta and is it the same case with cpv/ cpm ? We’re supposed to focus on the ad rank, quality score and the max. Amt. we are willing to pay? Rather than focusing on a set budget?
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
This only talk about 1 bidding strategy, how about other automated bidding strategies and how do they affect your budget? TROAS, Maximize Clicks, Impressions, TCPA etc? I'm sure they behave differently! I switched from manual to automated and it has worked wonders!
We'll add that to our suggested video list! In the mean time, here is an article from Google about those topics support.google.com/google-ads/answer/2472725?hl=en
You'll end up putting a bid on each video ad you want to put out. The cost per view will depend on whatever amount you want to bid. If you'd like to learn more about how CPV bidding works, we recommend checking out this Google article: support.google.com/google-ads/answer/2472735
In-stream ads tend to be around $0.10 to $0.30 per action on average. The average cost per click on display ads tends to be under a dollar. They are both effective, but you should consider where your audience is seeing you the most if you choose one over the other. If your target audience tends to watch more videos, then in-stream ads might be the better option. Or if you get a lot of traffic from search engines or web pages, then having your ads show in the Display Network might be the better option.
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
Google will optimize your campaign spend for days of the month when you’re more likely to get clicks and conversions, like when search traffic is higher or when we predict higher ROI for your ads. This means that on some days you might not reach your average daily budget, and on others you might exceed it. Google answers in more detail here: support.google.com/google-ads/answer/2375423?hl=en
They shouldn't exceed your monthly budget, they just might spend more on some days and less on others. But by the end of the month it should be the equivalent of having spent $2 every day. So they will charge you for all of it.
Right now google ads are just so not worth it for indonesia. With a cpm of $0.3 for youtube i have to spend way more than 1% for cpc not to mention the cost to have you marketer as a middle man not feasible i say. Google ads are just now not at all feasible for countries with cpm below $1.
That's frustrating and thank you for the information! SEO is one way to increase organic traffic to your website and the avoid high costs you might be experiencing. Here is a link to a few of our SEO videos to help you out! th-cam.com/video/7lZc_fsw-JU/w-d-xo.html
Kudos, man. What an impeccable way to not only run an ad for your business but also make a clear and concise tutorial for people trying to do it on their own. Incredible and thank you SO much for all the info!
hello, can you help here for those who are just starting out, from which platform would you advise to start studying? Google, Yandex seem so complicated ((
good afternoon, can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?
You can check out this site for free marketing analytics software: www.g2.com/categories/marketing-analytics/free indicators of efficiency include: an increase in number of clicks, CPC, a higher conversion rate, etc.
Hello! Try visiting this site: www.solutions.kompass.com/blog/what-are-the-b2b-buyers-preferences-today/ they share different tips to keep in mind to help you understand purchase preferences.
Yes, that is correct! If you set a lifetime budget, or even a monthly budget cap, then Google will automatically stop your ads so that you do not go over that budget
Hello! Check out this free keyword extension tool that helps you find some of the best keyword extensions: www.semrush.com/lp/keyword-magic-tool-1/en/?kw=keyword%20adwords&cmp=US_SRCH_Keyword_Magic_Tool_EN&label=keyword_magic_tool&Network=g&Device=c&kwid=kwd-299309623598&cmpid=11126975927&agpid=112799975007&BU=Core&extid=&adpos=&gclid=CjwKCAjwquWVBhBrEiwAt1KmwjxcXO2nfWZely2EZ6lZJCWXKA4nmMzsrBn8nMoL0ekK5slYamw67hoCY7QQAvD_BwE
Hello , very useful informations! Can you please also make a video like this about IG ads costs, usually i made ads with 0,36 CPA and with my last i had 5$ cpa...did something changed in their pricing? Best regards
Ultimately, you have control over your CPM bidding and costs just like you would with CPC. But if you'd like to learn more about CPM, Google has a great article explaining how bidding for it works compared to CPM: support.google.com/google-ads/answer/2630842?hl=en
We totally hear you! We really do think it's worth the investment, but if that's not something you can afford yet then that is totally okay. There are still testing methods you can perform on a smaller budget, as well as plenty of free analytics tools that can help you see what's working for your Google ads!
Since I feel it’s going to be my go to reference tutorial for any doubts related to Google Ads - let me just ask you what If someone asks me how to analyse campaign effectiveness , what are metrics to talk about .. please suggest ! Also tell me how can I connect with you all
When you say “your 1st 100 clicks”, I guess you mean 100 clicks a day, don’t you?
Really helpful, one question though. What would your answer be if your client asks you to draft a budget that is required to get 10k views/ day.
I'd tell that client that views mean nothing, quality clicks means everything. Click quality depends on the keywords we're targeting. And any number I tell you right now is a lie until we find out what keywords we're targeting. & until then, let's focus on the maximum you're willing to spend to generate the maximum amount of results.
@@LYFEMarketingAtlanta right, thank you. Would love to see more videos on digital marketing.
@@LYFEMarketingAtlanta and is it the same case with cpv/ cpm ? We’re supposed to focus on the ad rank, quality score and the max. Amt. we are willing to pay? Rather than focusing on a set budget?
Very helpful, how can I contact you
*Thanks for clarifying the costs involved with Google Ads!*
You bet! Glad the video was helpful.
After 8 sey up my Google add. I got a messages from google that tells me my add cannot be seen.. how is that possible please?
Hey there! This support article should help you: support.google.com/google-ads/troubleshooter/1711301?hl=en
Awesome tutorial man. It really helped me alot.
Thank you! We're so glad our video was helpful :)
And please tell me how to use negative words correctly? can you tell me?
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
This only talk about 1 bidding strategy, how about other automated bidding strategies and how do they affect your budget? TROAS, Maximize Clicks, Impressions, TCPA etc? I'm sure they behave differently! I switched from manual to automated and it has worked wonders!
We'll add that to our suggested video list! In the mean time, here is an article from Google about those topics support.google.com/google-ads/answer/2472725?hl=en
how much biding needed in usa location while we use TH-cam ads though Google ads?
You'll end up putting a bid on each video ad you want to put out. The cost per view will depend on whatever amount you want to bid. If you'd like to learn more about how CPV bidding works, we recommend checking out this Google article: support.google.com/google-ads/answer/2472735
How much will TH-cam charge for ad
Hey there! It can vary, but on average TH-cam video ads range in price from $0.10 to $0.30 per view or per click.
and what aboout instream ads are they more effective than display ads and are they more expensive?
In-stream ads tend to be around $0.10 to $0.30 per action on average. The average cost per click on display ads tends to be under a dollar. They are both effective, but you should consider where your audience is seeing you the most if you choose one over the other. If your target audience tends to watch more videos, then in-stream ads might be the better option. Or if you get a lot of traffic from search engines or web pages, then having your ads show in the Display Network might be the better option.
man much respect bro! i love you guys content!!! i run an agency and you inspire me !!!
Thank you so much!
hello, please tell me I do not understand the meaning of negative words, do they even need them?
This is noted for a future video. Thanks!
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
So they get paid per click not per call?
Correct! Google ads are typically pay per click
hello, how to use negative words correctly? can you tell me?
Noted for a future video. Thanks!
@@LYFEMarketingAtlanta thank you
Hello! Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). For instance, if you sell eyeglasses, you may want to add negative keywords for search terms like “wine glasses” and "drinking glasses" so that your ad doesn't appear for irrelevant searches. You can learn more about negative keywords here: support.google.com/google-ads/answer/2453972?hl=en
i put a daily budget of $2 a day it is day 2 and the cost is 21.57
Google will optimize your campaign spend for days of the month when you’re more likely to get clicks and conversions, like when search traffic is higher or when we predict higher ROI for your ads. This means that on some days you might not reach your average daily budget, and on others you might exceed it. Google answers in more detail here: support.google.com/google-ads/answer/2375423?hl=en
@@LYFEMarketingAtlanta do I have to pay for it all or do they fix it with credit?
They shouldn't exceed your monthly budget, they just might spend more on some days and less on others. But by the end of the month it should be the equivalent of having spent $2 every day. So they will charge you for all of it.
Right now google ads are just so not worth it for indonesia. With a cpm of $0.3 for youtube i have to spend way more than 1% for cpc not to mention the cost to have you marketer as a middle man not feasible i say. Google ads are just now not at all feasible for countries with cpm below $1.
That's frustrating and thank you for the information! SEO is one way to increase organic traffic to your website and the avoid high costs you might be experiencing. Here is a link to a few of our SEO videos to help you out! th-cam.com/video/7lZc_fsw-JU/w-d-xo.html
Kudos, man. What an impeccable way to not only run an ad for your business but also make a clear and concise tutorial for people trying to do it on their own. Incredible and thank you SO much for all the info!
So glad it was helpful!
hello, can you help here for those who are just starting out, from which platform would you advise to start studying? Google, Yandex seem so complicated ((
Hello! Have you taken a look at either Facebook, Instagram or TikTok?
So I would like to know.
How much is a 30 second unskippable ad (I want to know the cost per view, just one.)?
Hello! Check out this site: support.google.com/displayvideo/answer/9224914?hl=en we hope you find this helpful!
good afternoon, can you tell me the common mistakes for which an advertising account can be blocked?
Hello! Check out this site: support.google.com/google-ads/answer/9841640?hl=en
good afternoon, can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or do you just count yourself?
You can check out this site for free marketing analytics software: www.g2.com/categories/marketing-analytics/free indicators of efficiency include: an increase in number of clicks, CPC, a higher conversion rate, etc.
hello, can an account be blocked for some settings or their absence? I don't know what to do with the account anymore
Hello! Can you explain to me what specifically is going on with your account?
Kindly share PPC checklist. I am watching your videaos they are all great great .Please share ppc checklist...Thanks
Sorry, do you mean our PPC playlist?
th-cam.com/play/PL-DAplYj3NS-z63KY04BguIzGMSHbuTAg.html
Hello, is it possible to see where the preferences of buyers? What are they buying now?
Hello! Try visiting this site: www.solutions.kompass.com/blog/what-are-the-b2b-buyers-preferences-today/ they share different tips to keep in mind to help you understand purchase preferences.
Great video! What's the average cost of it's a Remarketing Google Display Ads?
Hello! Check out this link: www.webfx.com/ppc/pricing/google-remarketing/
Thanks Big bro
You're welcome!
Very informative brutha man I appreciate that alot!!
Thank you for watching! So glad it was helpful :)
if i put my total lifetime spend in the google ads account as 50 dollers will google charge me more than that?great video man🔥
Yes, that is correct! If you set a lifetime budget, or even a monthly budget cap, then Google will automatically stop your ads so that you do not go over that budget
If I was to start making ads for people who would pay the budget ? And secondly would my pay be included with the budget (if they did pay it) ??????
Client pays, you charge a management fee
Interesting stuff, but I have such a question, can you also suggest effective ways of promotion, not expensive?
Hello! Have you tried Facebook, Instagram or TikTok?
good afternoon, can you tell me where to study the sales funnel for an online store in more detail?
This link has some helpful information on sales funnels: www.crazyegg.com/blog/sales-funnel/
Great video with great info for a noob business owner like me. Thank you for making this video.
Very welcome!
How to choose the right keyword extension?
Hello! Check out this free keyword extension tool that helps you find some of the best keyword extensions: www.semrush.com/lp/keyword-magic-tool-1/en/?kw=keyword%20adwords&cmp=US_SRCH_Keyword_Magic_Tool_EN&label=keyword_magic_tool&Network=g&Device=c&kwid=kwd-299309623598&cmpid=11126975927&agpid=112799975007&BU=Core&extid=&adpos=&gclid=CjwKCAjwquWVBhBrEiwAt1KmwjxcXO2nfWZely2EZ6lZJCWXKA4nmMzsrBn8nMoL0ekK5slYamw67hoCY7QQAvD_BwE
Hello , very useful informations! Can you please also make a video like this about IG ads costs, usually i made ads with 0,36 CPA and with my last i had 5$ cpa...did something changed in their pricing? Best regards
Noted! Thanks for the Idea.
what about cost per mille campaign?
Ultimately, you have control over your CPM bidding and costs just like you would with CPC. But if you'd like to learn more about CPM, Google has a great article explaining how bidding for it works compared to CPM: support.google.com/google-ads/answer/2630842?hl=en
Thanks for sharing your tutorial be safe
You are very welcome! Are you planning on running Google Ads?
awesome
how to attract potential customers to the site?
Check out our video here: th-cam.com/video/z2145u9MWuc/w-d-xo.html
hello, and how to make substitutions of headers for requests?
Hello! Noted for a future video. Thanks!
@@LYFEMarketingAtlanta thank you
How about the cost of non skippable and skippable ads on TH-cam?
TH-cam ads have an average cost-per-view of $0.010 - $0.030!
@@LYFEMarketingAtlanta Thanks Mate
This video just earn you a subscriber
Awesome! Thanks for the sub!
And can you answer, do you arrange individual classes?
Hello! We offer training courses that you can check out here: www.lyfemarketing.com/social-ads-training/
@@LYFEMarketingAtlanta Thank you very much, it's just hard to figure out from the video (
Fantastic intro, sub'd!
Thanks for the sub!!
Thanks for tutorial! Its really nice!
You are welcome!!
$1500 is a very expensive experiment
We totally hear you! We really do think it's worth the investment, but if that's not something you can afford yet then that is totally okay. There are still testing methods you can perform on a smaller budget, as well as plenty of free analytics tools that can help you see what's working for your Google ads!
he says real good thinks
Thanks!!
Very interesting...
Glad you think so!
Thanks for sharing
Our pleasure! Thanks for watching!
Thanks really helpful
Glad to hear!
thanks for content!
No problem!
Nice video
Thank you!
Awesome tips!!!
Glad they were helpful!
Great video! 😊
Glad you liked it!! Thanks for watching :)
Awesome
Thank you!
Since I feel it’s going to be my go to reference tutorial for any doubts related to Google
Ads - let me just ask you what If someone asks me how to analyse campaign effectiveness , what are metrics to talk about .. please suggest ! Also tell me how can I connect with you all
CTR (click through rate) is one of the most effective ways to measure effectiveness. You can contact us here: www.lyfemarketing.com/contact-us/