Marketing Color Psychology: Use Colors To Win Customers
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- เผยแพร่เมื่อ 2 ก.ค. 2024
- Contact us: www.lyfemarketing.com/digital...
Humans are visual creatures, and we're so visual that colors can play a vital role in influencing our purchasing decisions. In this video, we're explaining marketing color psychology, what brand colors mean, and how to pick the right colors for your branding.
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In fact, in a study done by performable, where they tested which color button between green and red would have the highest conversion rate.
They found that red buttons increased their conversion rate by 21%.
In other words, they increased their conversion rate without changing anything about the page except for the color of the button.
That’s the power of marketing color psychology.
But why is this? What is it about certain colors that spark people to take more action.
And how do you know which colors to use, so you can improve your marketing?
Well in this video, we're going to touch on the psychology of marketing colors.
Video Outline
Intro: (00:00)
Blue: (3:25)
Red: (4:32)
Yellow: (5:18)
Orange: (6:23)
Green: (7:25)
Black: (8:28)
White: (9:14)
How To Improve Your Marketing With Colors: (10:05)
// LYFE Marketing
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➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
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Your videos are so amazing! - You put so much work and effort into your posts! - this needs more publicity!
Thank you so much!! We take a lot of pride in the content we put out, and we hope to provide value for more people in the near future!
This level of editing takes work and the writing of the video is well done in a quick but smooth way. Definitely this video should be seen by more people who are interested in brands and business.
Great video man! You can tell you're having fun with it which instantly makes the lessons more engaging. We appreciate your work!
Thank you so much! We do have a lot of fun putting these together, so we're glad it shows through and makes it more engaging :)
Wow! So happy to have connected with you! Your editing is insane! The value is the cherry on top
Wow, thank you so much! We're glad you've found our channel useful, and we appreciate your support :)
Every video I've seen is absolutely TOP notch. Wow! You guys truly demonstrate the value of content marketing. It builds brand affinity, trust, and your generous value-driven contributions to your community makes us see you as a fave authority that we'd have top of mind when we need to reach out to an agency for support. GREAT job per usual. Lots of effort, thought, and clarity in how info is presented. 👍🏽
Wow, thank you!
Wow, great balance of educational content while making it entertaining. The music, edits and presentation were supreme. Thank you!
Glad you enjoyed it!
Hey man, dope video! Also, props for the nice transitional effects and the physical verbal & nonverbal effort! Suscribing!
Wow, thank you so much! We're really proud of the work our editors do and we're so glad to have your support :)
agreed!
This was a great video! One important thing you mentioned was the using colors outside of your personal preference. We do tend to use what we like or what we are comfortable compared to what we should be using professionally. If one were to create a brand for creativeness, what would be the best colors to use for it?
One of the best colors to use for creativity is yellow! You definitely should incorporate yellow into your brand colors!
Loved the video, clearly a lot of effort put in and it paid off!
Thanks a ton!
I was looking for inspiration on which colors to choose for a website I’m developing. This helped a lot. Good video 👏🏼
Thank you! Glad you found us :)
Color Psychology has finally become real to me thanks to you! I'm glad I decided to watch this video.
That's so great to hear! What colors are you thinking of using for your next project?
@@LYFEMarketingAtlanta im still trying to figure that out that's why i watched this video. Lol
I cracked up seeing you in the middle of the ocean. haha. Good video, Thank you!
Glad you enjoyed it!
Great, fun, and helpful video! Thank you!
Glad you enjoyed it!
Your vids are awesome on super helpful!! thank you!!
Thank you so much! We're so glad you've found them helpful :)
Love your video.... good information and fun!
Thanks so much!
Great video. Very helpful. Thank you :D
You're very welcome!
Thank you, I thoroughly enjoyed this video
Glad you enjoyed it!
The color PURPLE, very powerful and positive!
Yes, it is!
This is such an amazing and informative video!!!! Thanks so much!
You are so welcome!
Wow, had no idea about this channel. I guess I never really paid attention while on LYFE Accounting. Nevertheless, I'm in the process of logo design and color choices for 2 important projects... and guess what recommended video pops up. Sean, my guy! 👍 Awesome video, per usual.
Welcome to the channel 😄
Thank you so much ,lesson learned :)
Great to hear :)
Thank you! You just helped me choose my brand colors in no time!
We're so glad we could help! What colors did you choose?
@@LYFEMarketingAtlanta My husband and I started a reselling business. I chose Blue, Yellow, and Orange!! People will believe they can trust us and that they'll be getting a good deal!!
Thank you for this!
I personally really like red and black I'd say
Glad you found it helpful!
Great insights. Thanks a lot
You're welcome! Thanks for watching :)
Thanks for the information good to know. At the end when you were showing the comparesents it looked like you have a greenish hue to your skin tones? It looks fine when the side panel was taken away.
Glad you found it helpful, thanks for watching!
I use yellow, blue, red, green and i have excellent brand conversion 😍👌
Good choices!
You the ish bro
Very good video! I learned something new
Thank you! We're so glad our video was informative :)
Great editing!!
Thank you!
Fav is orange
Fantastic job on this video!
Thank you very much!
Loved it!
Thank you! We're glad to hear that :)
The ocean scene tho lol :D
😂😂 tried to set the scene
That's great ! To implement
Do good!
Thank you so much.
You're welcome!
This is a Great Content . #ColorMarketing #Marketing #BestVideoForMarketing
Thank you!!
Awesome video!!
Glad you enjoyed it!
Thank you.
You're welcome!
oh, wow. This is super helpful. I'm thinking blue or yellow for my swimwear brand. Which one should I choose?
Liked and subscribed coz of this vid.
Thank you so much for watching and subscribing!! Maybe we're a little biased here, but we LOVE that you're thinking of using blue and yellow for your swimwear. We suggest creating some mockup logos/designs with each color (and maybe try some combinations too!) to see which one you like better and see which fits the goal of your brand specifically :)
Thanks so much for the video. Really interesting stuff. Curious about what you said regarding the color orange. There are luxury brands whose logo color is orange, Louis Vuitton and Hermes.
Orange can also be associated with the "sun" and the "fall" which gives off a feeling of warmth!
Great insights 💪
Glad it was helpful!
Thanks
You bet!
Thanks!
You bet! Thanks for watching :)
Learned a lot how to pick color.
Glad to hear it!
Great video!
Glad you enjoyed it! Thanks for watching :)
Great video.
Glad you enjoyed it
Love this video, very informative. How about gold or silver?
We're glad you enjoyed! Gold is seen as the color of success and gives off masculine energy. Silver is the color of grace and elegance and gives off feminine energy.
I needed thie
Thanks for watching!
Good info!
Glad it was helpful!
Your videos are very interesting so your style of talking
Glad you like them!
Very Well Done Video
Thank you! Which colors are you / will you be using in your brand's design?
Red is the strongest and my personal favorite.
Great choice!
Great video!
Can you please share in which program you edited your videos?
Thank you! We use Adobe Premiere!
great video
Thanks for watching!
😍😍😍
😁
The automotive industry & the gambling industry have done a ton of research on colors... In some cases, different colors were used in select businesses to attract one gender over another and one race over another... Years ago certain Casinos in Vegas used Reds & Purples in their equipment & decour to attract gamblers from Asia...Other products target women or men...Any opinions?
That's very interesting! Even more proof that the colors you choose to use are super important!
Awesome! You should make movies!
Haha I’m flattered
Your videos are super helpful....but what happened to grey and purple?
Hello! Check out this site: www.oberlo.com/blog/color-psychology-color-meanings We hope you find this helpful!
@@LYFEMarketingAtlanta thanks!
worthy video
Thank you! Be sure to subscribe if you haven't already :)
Def blue
Great choice!
Thanks for how abouth the purple
A combination of the red and blue benefits!
Can you advise the cons of the colors Purple and Pink?
While purple usually represents wealth and royalty, dark purple may end up representing sadness and frustration. Pink may be seen as not taken serious enough.
Hermès is primarily orange, but it is true that not many brands use orange
Yes, we agree!
Which software do you use to collate all the slide with this cool animation?
Our editors use Adobe Premiere and After Effects!
@@LYFEMarketingAtlanta is there any free website or site to has these transitions other than any software as my laptop doesn't support high end editor. I use canva but canva is very popular and everyone comes to know that it has been used and designed by Canva. So i need different websites
What about purple? How do you feel that works?
Blue and red make purple, so I would think its a mix between them! Go back and watch the blue and red parts
I am opening a supermarket, what color of sign board will be good ,please reply to me. Thank you
It all depends on what your goal as a business is. We recommend taking into account the kinds of products your selling and how you want your customers to feel! This video has a lot of great insights on how different colors might influence your customer!
Starts at 3:25
Our color breakdown does start there, but we do have that intro for people who want a background on why marketing color psychology is important!
Love the video, but no purple or pink?
Purple is often associated with wisdom, dignity, and independence. Pink is often associated with femininity, playfulness, immaturity and unconditional love.
@@LYFEMarketingAtlanta Thanks!
Nice
Thank you!
GREEN is the best ! That’s just me.
Love it! Green is a great color 👍
Brown
Hmm interesting color to go with. Why'd you choose Brown?
@@LYFEMarketingAtlanta An unusual color to make heads turn twice.
i said menu log
What about brown?
Brown is said to be associated with "reliability, dependability, and nurturing."
@@LYFEMarketingAtlanta thanks 😊
Why no purple?
We're sorry we missed purple! Purple typically is used to represent wisdom, dignity, independence, creativity, mystery, royalty, and wealth!
this man is the shit
Haha thank you!
epic
Thanks!
Where’s pink??
Pink is used to represent femininity. It shows softness, kindness, nurturance, and compassion.
You didn’t do pink!
Pink tends to represent femininity, playfulness, immaturity and unconditional love!
Why that message LYFE with that noise ? I stop the video because of that
What message are you referring to?
I see that blue yellow white & black are your colors lol
what no Purple!? why did you forgot my fav color
Don't worry, there's still research on it related to marketing!
Was forced to watch it by Alica
Thanks for watching, we hope you got some use out of this video!
I just watched 9 TV commercials. 8 had people of color. One happened to be three white people. Given the current population ratios, that is not a true representation of national makeup. SO, why are the advertisers doing this ? (MONEY).
So, are the companies marketing to people of color ? Or are they social warriors ? And MANY ads have a black guy with a white woman, often blonde ? Never the other way.
The people are just actors, probably don't even know each other. What do the advertising company psychologists know that I don't ? Do people purchase because of this ? Thanks.
There are many reasons but overall they want to have representation of different individuals!
@@LYFEMarketingAtlanta Okay. I get that. Now models don't need to rail thin. Ok to even be rotund. But what are the reasons for the racial stuff ?
Ffs man it took you 3:24 min in a 12:57min video to begin. I never subscribe or like anything with more than 30 sec of introduction. Shame because the rest of it is good material
We totally understand. Thanks for the feedback, and we'll do what we can to improve our timing going forward!