1957 Desoto vs Buick Dealer confidential film, Colorized

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  • เผยแพร่เมื่อ 23 ธ.ค. 2024

ความคิดเห็น • 97

  • @jgrothou
    @jgrothou ปีที่แล้ว +5

    Thanks for colorizing this.

  • @TheYouTubeTeam
    @TheYouTubeTeam 2 ปีที่แล้ว +18

    I'm going to visit my local DeSoto dealer right away!

    • @matrox
      @matrox ปีที่แล้ว +2

      60 years too late.

    • @MarinCipollina
      @MarinCipollina ปีที่แล้ว +2

      Good luck with that.

    • @philojudaeusofalexandria9556
      @philojudaeusofalexandria9556 7 หลายเดือนก่อน

      Sorry, I just went. The '57s are all sold out! But wait 'till you see the '58s!!

  • @BIGLOVE4TRUTH
    @BIGLOVE4TRUTH ปีที่แล้ว +5

    I drove my late grandfather’s 57 DeSoto Fireflite when I was in high school in 1971. Good times 😊

  • @AJ67901
    @AJ67901 2 ปีที่แล้ว +16

    The 57 DeSoto was a great looking car, especially where you could get quad headlights. Sadly they had lots of issues with the torsion bars breaking and rust issues in the first year. I'm going to bet the Buick owner would be much happier than the DeSoto owner when it came time to trade the '57 in for his next car.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +5

      yeah, a little rust on the bottom of the torsion bar would cause it to fail. They added a cover in 58 to protect them from water entering the torsion bar. The Desoto is the rarer beast but i think they about equally valued for a basic models. The adventurer is super rare though and really high priced.

    • @mikeandhisdogs
      @mikeandhisdogs ปีที่แล้ว +2

      Indeed, my mother had a '57 two door Fireflite. She traded it for an Olds in 1960, never purchased another Chrysler and in 1989 told me I would regret purchasing a LeBaron convertible.

    • @scottmeeker9971
      @scottmeeker9971 ปีที่แล้ว +5

      The Buick was ugly in comparison, and less powerful.

    • @andrewwanner6855
      @andrewwanner6855 ปีที่แล้ว +2

      In late 1960 when it was discontinued, DeSoto trades were probably 50% or so under other 57 makes.

  • @THROTTLEPOWER
    @THROTTLEPOWER 2 ปีที่แล้ว +8

    Love the vintage advertising films, the way they show new cars now sure has changed. 👍🙂

  • @fubarmodelyard1392
    @fubarmodelyard1392 ปีที่แล้ว +4

    I love these unbiased comparison tests

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +4

      lol wait are you being sarcastic? :) These Roy Ross guys too their job seriously and wouldnt fudge the numbers at least and the magazines backed up the results.

    • @fubarmodelyard1392
      @fubarmodelyard1392 ปีที่แล้ว +3

      @@autochronicles8667 not at all. Those guys didn't show a preference and were interested only in the results. They did have a reputation to uphold

  • @davidbachim7891
    @davidbachim7891 ปีที่แล้ว +4

    It would have been so fun car shopping back in these days.

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +4

      cars were affordable... you could get one every 2 years... In today's money cars ran about 15-20k, of course they didnt have air bags and power everything.

    • @ciro356
      @ciro356 ปีที่แล้ว

      ​@@autochronicles8667But they did not have those things because they were not available yet, like today's steel that is far stronger than in the 50s. However, those cars were the best that technology could produce back then just as cars are now, but today cars have become much more expensive. Today everything is more expensive compared to wages, for example theoretically in my country olive oil should be a staple but its price doubled in a year while salaries... not really 😢

  • @mikedrown2721
    @mikedrown2721 2 ปีที่แล้ว +8

    Did the Buick use Low gear? Heavy duty shocks and springs were an option on the Buick. I saw a Buick Super besides the Century in this video

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +2

      i think they typically just put them in them drive, didn't put the cars in low...

    • @peterkarbowski9375
      @peterkarbowski9375 2 ปีที่แล้ว +1

      The Buick's Dynaflow only had one gear. It was designated as "M" on the selector meaning "mush".

  • @andreg4460
    @andreg4460 2 ปีที่แล้ว +6

    Love the "Suddenly it's 1947" jab at that 3-piece rear window on the Buick. Looking at pictures online though, I'm noticing that some '57 Roadmasters have the 3-piece window, while some don't. Did they make the change to a 1-piece at some point in the middle of the '57 year on the C-body, I wonder?

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +3

      Chrysler was pushing the big windows thing, i think the whole industry was about visibility.. Ford in 52 (Putting out video tonight was dissing Plymouth and their small windows).

    • @danielulz1640
      @danielulz1640 2 ปีที่แล้ว +7

      Buick offered both versions on the 57 Roadmaster. The divided rear window was just trim strips overlaying the glass and the roof. Buick thought that this would differentiate the Roadmaster from the Super and Cadillacs but most people did not care for it and few were built that way. Dealers did not like them and thought that they made the expensive Roadmaster look like the cheaper Special. That is why both versions were offered after preproduction dealer preview. The Century was supposed to have those trunk to windshield chrome strips too, following the creases in the sheet metal. But since the dealers did not like the three piece rear window and the trim strips only emphasized it, they were never installed on regular production cars.

    • @hilbornnailhead9906
      @hilbornnailhead9906 ปีที่แล้ว +2

      ​@@danielulz1640
      Both the Roadmaster and Supers had one piece rear windows but early year models were available with the chrome strips. The Special and Century models both had actual three piece rear windows.
      It was one of the features that attracted me the most when I bought my '57 Special.

  • @scottmeeker9971
    @scottmeeker9971 ปีที่แล้ว +7

    The DeSoto for me, please. Hands down.

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +2

      Looks wise Desoto was great for the 57, I think most FWL cars looks were refined in 58, but the 57 Desoto was the best year.

  • @mikes2460
    @mikes2460 2 ปีที่แล้ว +8

    Very cool stuff.... I wan't to see the GM version :)

    • @showmyride2824
      @showmyride2824 2 ปีที่แล้ว +1

      The GM responses were kind of fluff...

  • @jimzone8153
    @jimzone8153 3 หลายเดือนก่อน +1

    That DeSoto is delightful and delovely!

  • @area51isreal71
    @area51isreal71 2 ปีที่แล้ว +12

    The Buick looks five years older.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +3

      the single headlights...

    • @kirbywaite1586
      @kirbywaite1586 2 ปีที่แล้ว +2

      Chrysler ditched their planned models for 1957 and instead rushed their 1960 models into production for the 1957 model year. That's why they look so modern.

    • @peloi111
      @peloi111 ปีที่แล้ว

      Any link where I could see evidence of this? - genuinely interested @@kirbywaite1586

  • @monkmchorning
    @monkmchorning 2 ปีที่แล้ว +10

    In 1957 I would have chosen the DeSoto, if I was old enough to drive. Over the years we learned the GM bodies were built better, though.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +7

      eh that's subjective... i think the 57 Mopars certainly had no rust protection... they tried to do an addon for the dealers... but the rockers were bare steel inside.... Chrysler would start dipping their car bodies in 1960

    • @monkmchorning
      @monkmchorning 2 ปีที่แล้ว +2

      @@autochronicles8667 The rest of the story. Thanks for filling me in.

    • @TheOzthewiz
      @TheOzthewiz 2 ปีที่แล้ว +1

      The late '50s Chrysler Corporation had the WORST build quality in American cars. They have creaks and rust when they left the factory. Chrysler/Fiat/ Stallentis, even to this day, have quality control issues! They DO HAVE great engines and drive trains.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +5

      @@TheOzthewiz the build quality was about on par... Chevy/Ford were not pefect at all... The 57 Mopar's were troublesome because of moving up the production and the rush to get more sold. They worked a lot of bugs out in 58-59.. they were often sold completely out of stock... making them as fast as they could in 57...

    • @RapperBC
      @RapperBC ปีที่แล้ว +3

      ​@@autochronicles8667 it always seemed a shame that Chrysler, until '57 possibly the best-built of the Big Three, rushed the '57s into production so quickly. Even if they'd waited 'til '58 to roll out the designs they debuted in '57, they would *still* have looked years ahead, and would've been built much better.

  • @johnlawfourtyfyve
    @johnlawfourtyfyve 10 หลายเดือนก่อน

    The Desoto started as a four door at the beginning and suddenly turned into a 2 door half way through the test. Did the back doors fall off?

  • @1940limited
    @1940limited ปีที่แล้ว +4

    Despite DeSoto's claims of superiority, Buick outsold them. Driving tests for 1957 Buicks when new did register complaints about poor brakes. They went through them pretty fast.

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +5

      Well sales numbers don't equate to quality. The 57 Desoto was updated with more modern equipment though and more powerful engine. GM was planning on selling the same tech for 58 but revamped quickly because of the 57 Mopars... Then again in 59... it scared GM and took marketshare.

  • @williamg2552
    @williamg2552 ปีที่แล้ว +4

    THAT’S CAUSE DE SOTO’S GOT A HEMI !!

  • @Wiencourager
    @Wiencourager ปีที่แล้ว +4

    The desoto had a much better transmission, better power steering, better brakes, and better handling. The Buick was probably smoother, but mushy suspension

    • @karlpiepenburg127
      @karlpiepenburg127 2 หลายเดือนก่อน

      It seemed like the Chrysler cars of that era rusted far more than the GM brands

  • @sketchydustin8372
    @sketchydustin8372 2 ปีที่แล้ว +7

    Look at that buick BOUNCE! :)

    • @kirbywaite1586
      @kirbywaite1586 2 ปีที่แล้ว +3

      The rear windows of the 1957 Buicks and Oldsmobiles we're very much influenced by the Mercedes 300 gullwing which was first being seen in the US in the mid 1950s.

    • @sketchydustin8372
      @sketchydustin8372 2 ปีที่แล้ว +2

      @@kirbywaite1586 yeah but they do block vision ...

    • @1940limited
      @1940limited ปีที่แล้ว +2

      ho the hell goes over raised railroad tracks at 30 MPH anyway?

    • @hilbornnailhead9906
      @hilbornnailhead9906 ปีที่แล้ว +2

      ​@@sketchydustin8372 They don't. I have a '57 Buick Special with the three piece rear windows and the visibilty is incredible, like driving in a bubble.

  • @albertcarello619
    @albertcarello619 2 หลายเดือนก่อน

    The Torque flight Automatic Transmission is definitely superior to the Dynaflow and other GM automatic transmissions. Having 3 speeds with a torque converter definitely gives this transmission a performance edge. The Hydramatic although 4 speeds has only a fluid coupling rather than a torque converter. The 2 Speed Powerglide wasn't too efficient and earlier Powerglide transmissions were like a single speed in Drive range back in this era

  • @TheXJ12
    @TheXJ12 ปีที่แล้ว +2

    Production figures are cruel : for 1957 : DeSoto : 126,514, Buick : 405,086 and the ratio is gonna worsen the following years... And 5 years later, DeSoto was history... Sad, cruel but true...
    7:04 Especially for a drum brakes equipped car that could stop from 60mph within about 100' at least 6 consecutive times !!!

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +2

      Buick only survived through attrition and China market... And Desoto was a whole separate plant making the same similar vehicle.... Ford meanwhile foolishly thought the extra mid upper line was a mistake and spent insane amounts of money bringing Edsel online... only to fail due to the recession and awkward design... But the Buick was a cheaper car than the Desoto... Desoto was right up there nearly with Chrysler... Olds was probably more comparable to Desoto.

    • @tomservo56954
      @tomservo56954 ปีที่แล้ว +1

      But that number for Buick was nearly 50% off their record in 1955

    • @MarinCipollina
      @MarinCipollina ปีที่แล้ว +2

      @@autochronicles8667 There was a lot of price range between a 1957 top of the line Buick Roadmaster, and the entry level Buick Special. Buick slotted between Oldsmobile and Cadillac.

    • @stephenholland5930
      @stephenholland5930 ปีที่แล้ว

      ​@@autochronicles8667Ford's Edsel "experiment" cost them $2.5B in today's money.

  • @alanmaier
    @alanmaier 2 ปีที่แล้ว +4

    Yep, the DeSoto was a good performer. But 10 years later what parts didn't fall off, rusted off.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +1

      Mopars got a horrible rust reputation from the 57-59 cars... Chrysler would start full dipping their cars in 1960... but the rusting reputation still stick around today. The dealers were supposed to offer rust proofing as an upsell option but they half a$$ed the jobs and usually made the problem worse. They started offering it as a factory option pretty quick but the rubberized rust proofing also often captured moisture behind it... making it worse.

  • @errorsofmodernism7331
    @errorsofmodernism7331 ปีที่แล้ว +6

    The Buick looks hopelessly outdated by comparison here

    • @1940limited
      @1940limited ปีที่แล้ว

      Matter of taste. 56 DeSotos were a lot nicer looking than the 57, IMHO.

  • @MidKid61
    @MidKid61 2 ปีที่แล้ว +8

    Judging those two cars, I'd go out a buy a 1957 Mercury instead of either.

    • @mikes2460
      @mikes2460 2 ปีที่แล้ว +1

      the turnpike cruiser??? that thing was pretty ugly :)

    • @mikedrown2721
      @mikedrown2721 2 ปีที่แล้ว

      @@mikes2460 and nosedive

    • @TheOzthewiz
      @TheOzthewiz 2 ปีที่แล้ว +4

      Make mine a '57 Studebaker "Golden Hawk". Very fast and beautiful car!

    • @mikes2460
      @mikes2460 2 ปีที่แล้ว +1

      @@TheOzthewiz they are starting to show up... and get more expensive now...

    • @1940limited
      @1940limited ปีที่แล้ว +1

      I like Turnpike Cruisers!

  • @randymills9531
    @randymills9531 ปีที่แล้ว +1

    You'll never get me to believe a Desoto is faster then a Buick.

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +4

      multiple films showed it.... the desoto was fast, the GM transmission didnt do any Buick any favors.

    • @kipbrown1549
      @kipbrown1549 ปีที่แล้ว

      Mills Do your research and you will find the Desoto faster ////////////////

  • @edwinrouse511
    @edwinrouse511 ปีที่แล้ว +2

    I had a 57 DeSoto also had a 56 Buick the Buick would run off and leave the DeSoto Buick all the way !!!

  • @jamesslick4790
    @jamesslick4790 ปีที่แล้ว +1

    Weird marketing spacing. Typically, DeSoto was competing with Oldsmobile while Chrysler was competing with Buick. While Imperial was competing with Cadillac.🤷‍♂️

  • @jamesslick4790
    @jamesslick4790 ปีที่แล้ว

    The MoPar cars were awesome, But I am a hard-core Buick guy. Buick for '57! BTW only ONE of these cars will still be not uncommon on the road in 1975! Can you guess? "... a lot of 1947 cars had THAT feature..." Yah those old, outdated 1947 cars had WHEELS too. Can you believe that EVEN today(2023) BUICK is STILL using...Wheels?!?!.

  • @karlpiepenburg127
    @karlpiepenburg127 2 หลายเดือนก่อน

    Jack Benny theme in the intro

  • @HC-cb4yp
    @HC-cb4yp 14 วันที่ผ่านมา

    I like Buicks but I do prefer the Desoto's look. Looks much more 1960s.

  • @matrox
    @matrox 2 ปีที่แล้ว +6

    Actually the 57 Buick still looks better than the DeSoto. The Fuselage on the DeSoto just swoops up to much in the rear and the car looks unbalanced visually and awkward.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +3

      That's a tough call... to pick one over the other? Buick always had some great attributes... the Desoto pulled off the dual headlights though. I got a 57 Buick film this weekend...

    • @1940limited
      @1940limited ปีที่แล้ว +2

      Buick has the looks hands down. 55 and 56 DeSotos were nice looking cars, but they fell off the wagon for a couple years thereafter. 1960 DeSotos were nice.

    • @MarinCipollina
      @MarinCipollina ปีที่แล้ว +3

      Looks are subjective, and opinions vary.

  • @glennso47
    @glennso47 2 ปีที่แล้ว +3

    But Buick is still being made. DeSoto is not.

    • @autochronicles8667
      @autochronicles8667  2 ปีที่แล้ว +3

      Desoto was like Olds/Pontiac... too many brands... not that it wasnt cool...

    • @glennso47
      @glennso47 2 ปีที่แล้ว +3

      @@autochronicles8667 on another channel on TH-cam there are episodes of Highway Patrol featuring Broderick Crawford and featuring a lot of cars from the 50s and early 60s. I remember seeing some DeSoto cars. If you get the chance look up “Highway Patrol “ on TH-cam and enjoy seeing the old cars. 😁

    • @1940limited
      @1940limited ปีที่แล้ว +1

      Buick way outsold DeSoto in 1957.

    • @geodot595
      @geodot595 ปีที่แล้ว +1

      in china..

  • @stevedeleon8775
    @stevedeleon8775 ปีที่แล้ว

    The acceleration speeds were Rigged Those Buicks were FAST ..You can't convince me Desoto could out perform Buicks..

    • @autochronicles8667
      @autochronicles8667  ปีที่แล้ว +1

      I'll look up the magazine tests... I think they all confirmed this... The Buicks were the fastest GM cars of the year and they only beat them by a little.

  • @chrisjeffries2322
    @chrisjeffries2322 2 ปีที่แล้ว +5

    I don't want either of them.

  • @johnlawfourtyfyve
    @johnlawfourtyfyve 10 หลายเดือนก่อน

    But my cars fins are bigger than your cars fins!