Back then, the rule of thumb was, if you can’t pay for a car in 3 years, you can’t afford that car. Now, cars are priced so far beyond that, that most people can’t afford to pay for any car in less than 6 years. That means, most people are driving cars they literally can’t afford. I understood that years ago. So I never buy new. Always buy at least 2 years old.
Given Cadillac owners are theoretically great businessmen, it's surprising this film treats the first customer like he's an idiot. For example, it never dawned on the guy to sell the car privately given 'Cadillacs have such great resale value"? And why would he ever go back to the same dealer if they keep trying to gouge him each sale?
Cadillac is no longer the champion in holding their resale value. I bought a used Lexus five years ago. I priced similar used Cadillacs with the same mileage. The Lexus was more expensive but it has been very reliable. There is a guy I work with that wants to buy it from me but I am not selling at any price.
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My dad gave me a used 57 Sedan Deville for me 16th birthday. What an awesome dad.
My dad had a used 1959 Cadillac during the early 1970s. It was in excellent shape and fun to drive.
". . . and the prospect's wife must never be permitted to interject a comment during the sales talk . . ."
Agreed, seen but not heard. Doesn't know a lug nut from a cigarette lighter.😅
That’s why I never take my wife when buying cars. Because she’s smarter than I am, and usually talks me out of what I “want.” 😂
Anyone walking into a car dealer today will find the basic sales procedures outlined here 64 years ago have not changed.
I'll take your entire stock!
Back then, new cars were redesigned every year ,
so that owner s current car would look old fashioned
and care worn.
I wish I had any of these veh6
Back then, the rule of thumb was, if you can’t pay for a car in 3 years, you can’t afford that car. Now, cars are priced so far beyond that, that most people can’t afford to pay for any car in less than 6 years. That means, most people are driving cars they literally can’t afford. I understood that years ago. So I never buy new. Always buy at least 2 years old.
The "nickel-and-dimeing" are, in fact, small potatoes, compared to the 25%-30% a new car's value falls the instant the buyer drives it off the lot.
That's only relevant if you plan on selling it as soon as you drive it off the lot.
Oh, how the mighty have fallen.
Little has changed in 2024. It's still the same hustle. Rushing and taking advantage of prospective buyers. Another reason many avoid dealerships.
Hey, if you lose a few hundred on each car you'll make it up in volume.
everything about the trade in and nothing about the sales price markup...this was before the Monroney sticker
That showed up one year later in 1958
Keep the 55 Cadillac it's much better looking than the 57. Keep it in the garage till 1980 and it will be worth twice what you paid for it new.
The first guy might want to hold off on that new Caddy until his teenage son goes off to college or gets his own car.
always amazed me how bargaining started.. pick a price and stick to it.. No haggle. End of the game
Ok so I want a 1957 Cadillac eldorado brougham what can you do besides 13 grand
Should have gone with the Imperial - 392 Hemi
Given Cadillac owners are theoretically great businessmen, it's surprising this film treats the first customer like he's an idiot. For example, it never dawned on the guy to sell the car privately given 'Cadillacs have such great resale value"? And why would he ever go back to the same dealer if they keep trying to gouge him each sale?
This announcer sounds a little like George Fenneman but he worked for Groucho Marx & they were sponsored by Desoto so it's gotta be someone else
This dude is getting screwed lol
Imperial was a WAY WAY WAY better-engineered car by FAR
PETER MAINWALD If you say so. Chrysler workmanship was terrible in those years!
I have owned 2 Lincoln’s and currently have 2 Cadillacs. You buy Cadillacs for prestige. Prada shoes aren’t the best engineered shoes on the market.
@@craigjorgensen4637 I said better engineered.. not better. built
Those had a lot of problems and shoddy build quality severely damaged their reputation. The best engineering in the world won't help a shoddy product.
Smart buyers bought a loaded Oldsmobile
I agree. The smart choice was a loaded Oldsmobile 98. It was even called the poor man's Cadillac. Olds was also Cadillac's experimental division.
@@tommywatterson5276 NOT JUST CADILLIAC
BUICK
Cadillac was the top class auto in 1957. Buick and Oldsmobile were 2nd tier.
Put that coffee Down!
Cadillac is no longer the champion in holding their resale value. I bought a used Lexus five years ago. I priced similar used Cadillacs with the same mileage. The Lexus was more expensive but it has been very reliable. There is a guy I work with that wants to buy it from me but I am not selling at any price.
Lousybarber goodie for you. Who cares. This is a Cadillac video. Go to a Lexus video and run your pie hole idiot
@@politicalincorrect3368
Cadillacs have had poor resale for years...at least for the last 25 years
@@politicalincorrect3368 Why you gotta be so mean? His opinion is no less worthy than others here.
Cou-pay DeVille