Holy shit no lie my cigarette of choice became Lucky Strikes in the military and I would brag how they're cigarettes are toasted making them somewhat better in my mind as far as quality. This goes to show me I've been a pawn of advertising, my life is a lie.
Ironically Pete's idea became what cig advertising ended up as. The Marlboro Man and whatnot, rugged/dangerous individualism. The idea that cigs might be dangerous became part of the appeal. Talking about the Freudian death wish took it too far, but his idea wasn't entirely bad.
@@offensivearch Yeah, its all fun and games, now all of a sudden the health care system is over burdened with Boomers that are suffering from COPD now, my stepmom works as a nurse, and you would be surprised as to how many people over 60 are having COPD issues, and they still won't quit.
But it never advertised come die with us. Thats absurd. It tried to tap into the cowboy culture and general masculinity. It rode on the coattails of the spaghetti western.
It's interesting that Pete was absolutely right. The Marlboro Man became a massively successful campaign because it embraced the same themes of danger and manhood that Pete described. Very sophisticated writing, giving Pete a reason to be resentful later on in the series.
pete isn't wrong but he also absolutely does not know how to sell that idea to an old man who doesn't want to acknowledge the problems with his product
I duno, Petes idea was actually terrible, the Malboro Man campaign would have already existed for years at the time this scene is set in, his idea was derivative while also drawing attention to the thing people are criticizing cigarettes for... His idea only served to juxapose how good Dons idea is, where Pete is trying to fight against the health claims, Don is redirecting the entire discourse
@@stevelewza given that don pitched a slogan that had been in place for decades irl i don't think we can assume that their timeline fits perfectly with ours
@@stevelewza Pete is referencing Freud’s framework on subjectivity. Both the “death drive” and “happiness” are closely interrelated. They are both talking about aspects of the same thing “desire”, which is always a desire for itself
Pete wasn’t right. He got that information from a study he pulled out of Don Draper’s trash, a study a psychologist presented to Draper before Draper threw it in the trash. It might have been valid psychology but it wasn’t good advertising to present to that client.
its funny b/c happiness is the smell of a NEW car. once you start driving it, it loses that smell. and then corp is showing off new models and you need that high yet again.
well reality is that most companies, pharmaceutical and any other products, funds the study and hires people to do the research. The study is then reviewed by FDA or appropriate parties.
such a great scene on so many levels. at the onset of his epiphany everybody is standing but Don; by the end he's the last man standing. the way he takes Pete's car scenario, flips it, and runs with it is genius. forget about the fact that driving is dangerous - new cars smell like success and the billboards you pass reinforce the fact that you're ok, everything is going to be alright. so go on and smoke your toasty little smoke...bad things may happen in this world but they're not going to happen to You. advertising in its purest form.
Mad Men is a very good show to understand the world of advertising and marketing. Don Draper has inspired many viewers to explore the world of marketing as a career and their way to make history.
Don Draper is a great character because so many (particularly male) viewers fell in love with his charisma and style, and emulated him in their own lives and lynchpinned their entire personalities on the archetype, only to discover late in the series that everything about Don is a complete fraud and he's a shallow and shit person, and another character sums his whole career perfectly: "you don't have character, you're just handsome".
A great first episode to let you know what the show is going to be about. Even the scene with the fly stuck in the corner of the light. Don is a fake selling fake happiness. He falls apart as he seems to be the rainmaker for the firm. Pitching tobacco was the best product--literally selling slow, painful death as wholesome as mom's toast. Had they begun with Menken's, it wouldn't have had the cynicism. Meanwhile, there's all the office power games going on--this isn't a crew who works together, they stab each other in the back and sometimes the front as well. It was a "man's world", or really, a man's jungle. Every day is "What have you done for us lately?" with as much intrigue as any royal court
This is exactly what Anheuser-Busch Inbev did with their superbowl ad this year, with making it known that other major brands brew their products with CORN SYRUP, but not us. It's actually quite brilliant.
Very nicely played by Hamm, but this is pilot Don. Once the character was more developed we came to know him as a man who'll take uncalculated risks with women but only calculated ones in business. He wouldn't show up unprepared at a meeting with his most important client.
I think the implication was cigarettes problem was a big one, and it took a real stroke of genius for Don to get them out of “the public finally realises it’s bad for you” problem.
@@anaussie213 i think what he's pointing at is the fact that he had no words at all when they asked him. thing which doesn't happen throughout the rest of the series. even if he doesn't have the answers at all he always had a way to deflect the conversation or else. perhaps if he had come with a solution, they said no and pete continued would have been more appropriate to his character. but i still see your point, maybe it's just a way of saying "even the great don draper didn't have a solution up until the last moment" or something like that
Don is smart enough to know that the “death wish” angle is advertising suicide, but beyond that, where do you go logically? I think he was truly just stumped, as out of character as it may seem. Plus, having him come up with the answer via an off-the-cuff epiphany as the client is about to walk out is a great way to build the mystique around Don’s character.
Flawless writing here. You can study this scene again and again for why, but it comes down to what Clifford Odets used to call “orchestration”. A band with multiple instruments all playing in harmony. Everyone in this scene has a part to play, a conflict, stakes and crucially and perhaps best of all, it’s not overly dramatic. People aren’t shouting at each other over some obvious conflict. It’s subtle, like a kettle over a flame, drama slowly rising from simmer to a boil. The acting is pitch perfect, the blocking, the shot selection, lighting. A maestro class in every way.
Completely agree. Moreover, it perfectly encapsulates who Don Draper is, he is nobody, and everybody at the same time. He has no identity, he is nothing but his own marketing creation. He is whatever or whomever he tells everyone else he is. And, in fact, he tries to manufacture his own happiness via his own marketing. He understands advertising as he 'is' whomever he needs to be. Unfortunately, he is ultimately empty inside, as is blind consumerism. It is, in the end, all an empty facade.
I think it’s amazing how with this scene we are rooting for Don to save the day… which means millions of people being manipulated and lured to a slow, brutal death. Actually, I found myself debating what the slogan would be before Don settled on “it’s toasted”. I came up with “luck at first strike.” My guess is that I probably would’ve been fired on the spot.
Thats the way advertising works. It does not matter what Don thinks, what maters is what the client thinks and what the client wants. Lucky Strikes wanted to hear this and Ed Baxter wanted to hear the season 5 quote, and that is what Don said.
I had a Lady Freind. She thought it was the coolest thing's. Don Draper, pretty much screwing everything that walked. Her & I must have watched every episode of MadMen. In-between doing our own thing. Brings it all back.
@Jacare 1 Yeah it's just that the owners didn't like that... like the more stupid shit you do as a man, the more "manly" it makes you, just look around at the idiots acting "internet alpha male" and listen to what they are saying, they are 100% of the time suggesting you do something to shorten your life span but that "makes you a man". I think that's what he was trying to do here, "It's dangerous? So what, Imma still be a free man, I ain't gonna let you tell me what to do!" Which is basically the mentality of smokers we have today, you tell them about how bad it is for them and the ones around them, and 100% of the time they will tell you this. The owners just haven't got it yet...they thought they could spin the whole thing around( by convincing people it's not dangerous or distracting them) and keep on getting the same amount of smokers but it wasn't possible anymore, once the real science talks. In the end, only the ones with this mentality will keep smoking, and if they had went in this direction earlier, they would've lost less smokers, but hey, they still wanted the majority to smoke so they didn't go with that, they thought the organizations they funded were enough to turn this thing around so all they wanted was damage control.
Well written and well played scene. Both sides of the table are capitalists who are in survival mode, but from different angles. The Lucky Strike executives are trying to stave off what they perceive to be a totally external attack on their product. The advertising executives are trying to keep a profitable account. To strike (pun intended) a mutually beneficial solution, they both engage in massive denial that the problem is the product itself. The subtle almost hidden sigh of relief from Don says, "We saved this account. For now." But he interiorly he knows the battles to keep a cigarette marketable are only beginning.
I loved this show. It was beautifully detailed and done. When I was a kid, I had a very short attention span. I could pay attention to an ad - but that was about it. And no - I'm not talking about just the toy ads. I mean the Colt 45 Malt Liquor ads. The Alka-Seltzer ads. All the rest.
When people see cigarettes, they first thing that pops up their mind is "cigarette is poisonous" Don is trying to impose a different impression on the objective audience. Typically, their think process is Lucky Strike -> Cigarette -> Cigarette is poisonous. When people read the "Lucky Strike is toasted" slogan for enough times, they will eventually change their think process to Lucky Strike -> Lucky Strike is toasted. Its similar to hearing a song so many times its stuck in you head.
This show is so smart, Don was buying time before he could hit the mark on his epiphany by writing Lucky Strike on the whiteboard while the Father spouts things about his company. Everyone knows the name of the company but by Don physically moving/ performing an action, it increases the excitement of his new found idea, erasing his previous shortcoming.
I was rewatching season 7 and its strange to see how this confident and dashing Don Draper turned into a shell of a man he used to be. He has always been just a vessel with internal problems
Yeah, they basically created this guy who was the "James Bond" of Madison Avenue. As time went on, they slowly peeled back the layers to reveal that he's just an ordinary man with the same problems as the rest of us.
@Edward Walker and you can be proud of this accomplishment my man. a few years from now there's a 30% chance that you form some sort of lung cancer or your legs start hurting and falling off, or you get a few heart attacks. you'll cost the non smoking tax paying community hundreds of thousands of dollars / euros and will die a slow or maybe fast painful death :) wake up brother ;)
@@shikeridoo The more important part of what you just said is .... why the fuck would tax payers be paying for someone else's healthcare? Get the government out of that business, and people can do whatever the fuck they like with their own body.
Two things I like in this clip. First, Pete saying "Cars are dangerous. There's nothing you can do about it." So much for American know-how and ingenuity! Second, the idiotic but well-dressed son. Perfect casting for the guest actors!
When I smoked many, many years ago I could buy a carton of Lucky Strikes for $2.00 including tax. Late 1950’s. You could smoke ANYWHERE! Even in hospitals. How things have changed. In this case, for the better.
I like at the end Roger taps his fingers signaling "we got 'em, we're in". This scene encapsulates the true meaning of the series. Manipulate the masses by any means necessary for personal gain and wealth....
WAYTOGO DON👍!! via THAT last minute slogan ya saved account and DOOMED MILLIONS to early death who would have otherwise quit after study released! good job!
Well, in this scene its kinda pointed out that people really dont care about the study, or anybody else saying that Tabacco is bad. It is bad of course, and everybody knows that, even the people back then. All they need is someone to tell them it isnt, so they can choose to believe that instead and still do it. People just need a reason, someone telling them its okay. Thats why this commercial worked in selling THEIR smokes. Cause those people that were smoking then still would have, but now they know whose sigarretes to smokes. Lucky strikes. Because lucky strikes are toasted
But, it’s totally, TOTALLY fine to smoke the wacky tobbacky! Made totally legal now in Washington, Colorado, Alaska, and Cali. Brought to you by the oh so hypocritical, follow on, boomer generation! Like they say now: “Ok, boomer!” LOL
Heh, Roger says "I don't have to tell you what you just witnessed" but when Lee responds "I think you do", Roger didn't expect it I think? He is not sure himself what Don's saying I think :D Maybe not, but his expression was funny.
No, he wasn't expecting it, because what Don did should clearly speak for itself. Did Roger really know what Don was saying, I don't know, probably not, but that doesn't matter, what mattered is that he knew that Don brought them back to the table with a great piece of bait, his spur of the moment genius pitch, and now he has the opportunity to reel them in(just as they were about to get away).
i think one of the points is that the public don't know that all cigarettes are toasted and no other cigarette company can use that slogan, so what the health issue did was level the playing field. the slogan addresses what the cigarette is- for the rest of the brands the public will think cigarettes are poisonous. for luck strike the public will think the cigarette is toasted.
Exactly. It doesn't matter that every cigarette manufacturer toasts their cigarettes, because the average consumer doesn't know how they are made. So the FIRST company to say theirs is toasted, is what grabs that share of the market in the consumer's mind. Even if other companies claim theirs are toasted, people will remember Lucky Strikes for being toasted because they were first.
Pay attention at 0:32 when roger is saying "through manipulation of the the media, the public is under the impression your cigarettes are linked to certain fatal diseases" Don is trying to use the same channel to impose the lucky strike is toasted impression to the public.
Pete talks about car and going about it. Gets shot down. Don creates a context and gives the same example. Gets lauded. This scene is a masterpiece. Love this more than the Carousel pitch.
@Lattamonsteri well that's the base concept of every ad campaign ever. you don't make the product better by advertising it, you just differentiate the "experience".
When Don didn't say anything I thought he was bad at his job. But then later on he said something that was good, he wrote it on the blackboard too. In the middle bit, Pete said something about research but I was like 'whoa' nobody cares about your research, this is going to end badly! But then when Don said about it being toasted I think he saved the day and the meeting was adjudged to be a success.
@DSchruteBeets Yea, I've understood that some ad campaigns in Mad Men are based on real campaigns. But, as Don himself pointed out, all cigarettes are really the same. All of them are toasted, so declaring that Lucky Strike is toasted instead of being sun-dried, while it may have given a more luxurious image to the product, certainly didnt make it any different from other deadly cigarette brands. Maybe it's just that I can't quite digest the use of a 20s ad in the 60s. But that's just me... :P
It makes it different in the mind of the consumer because the average consumer doesn't know how cigarettes are made and that all of them are toasted. All they know is Lucky Strikes are toasted.
I always felt like Pete had this idea before Don but presented it poorly. Essentially Don said the exact same thing--who cares if it will kill you? Be happy. I think the writers wanted to point that out because they show a quick shot of the disgust on Pete's face.
If only the cigarette industry had developed an e-cig by the 70s or 80s they could have saved themselves. I am so grateful that I don't have to breathe 2nd hand cigarette smoke. The smokers ruined their pleasure of public smoking because they couldn't be polite enough to keep their smoking away from everyone else.
You are reason why TV/movie producers and executives shouldn't complain when youtubers put up fan appreciation clips. These clips make $ for the producers for crying out loud; please stop the demonetization racket!
Hey there @aclydefrog! Thanks for uploading this. My ultimate favorite scene from Mad Men. Can I request permission to use this video in one of my e-learning courses? I'm teaching about voice acting for commercials and I can't think of a better way to illustrate that advertising is all about creating a feeling.
In my famous town, the metrosexuals or whatever, the downtown boys who dress up for work, look smart from the waist up, but they're wearing pegged pants. Pegged pants belong on teenagers. They don't look right when you're dressed up. You look like an oingo boingo. Big shoes popping out the bottom of them... that Cary Grant persona included slacks. Just breaking at the foot. All the cool stuff was figured out by the fifties. For men and women. If Brioni starts making jeans, well, then it's time to take a dirt nap.
I much preferred Campbell's pitch because it made sense. The writers on this show should have known that anyone watching could look it up and learn that Lucky Strike's its Toasted slogan dated back to an era long before anyone suspected cigarettes of causing health issues. Once you know that, only a die-hard stubborn fan of the show would deny that Don's pitch doesn't make sense and is kind of dumb.
I like that the son immediately stops the meeting once his dad said that shit about the Native Americans. It would be a PR bust for them if his dad went on and on from that point.
The slogan for *blu* E-Cigarettes is: "take back your freedom". Basically all the E-Cigarette products are using the fact that society views regular cigarettes as cancer sticks. Smoke without feeling guilty. You can finally smoke and be happy about it. It's healthier (or less unhealthy to be more accurate).
BLU is owned by big tobacco, who in my opinion is responsible for trying to put JUUL (Which is what I used to stop smoking) out of business. Funny, flavored JUUL pods get banned in stores but BLU flavored juice is still available. Anyways, just a little tidbit.. I've done a ton of research and e-cigs are nowhere near tobacco when it comes to the health risk. I mean, you're inhaling something so yeah its not gonna be 100 percent healthy.. but compared to tobacco its nothing.
Holy shit no lie my cigarette of choice became Lucky Strikes in the military and I would brag how they're cigarettes are toasted making them somewhat better in my mind as far as quality. This goes to show me I've been a pawn of advertising, my life is a lie.
The advertising was a lie. You... are OK.
Ask me why your wife sleeps all day ;)
@@godskygaming3379 I dont get it, is this a sexual remark?
Great use of profile pic for that comment.
I once saw a dyson vacuum cleaner advertise, which said "lower carbon emmision due to bldc motors". I was like wtf?
When the old man tells his son "shame on ya" for not knowing how their product is made lmao, he's a real old fashioned tobacco baron.
"That's your slogan? You're gonna die anyways, die with us?"
Lol, brutal.
but honest
Ironically Pete's idea became what cig advertising ended up as. The Marlboro Man and whatnot, rugged/dangerous individualism. The idea that cigs might be dangerous became part of the appeal. Talking about the Freudian death wish took it too far, but his idea wasn't entirely bad.
@@offensivearch Yeah, its all fun and games, now all of a sudden the health care system is over burdened with Boomers that are suffering from COPD now, my stepmom works as a nurse, and you would be surprised as to how many people over 60 are having COPD issues, and they still won't quit.
But it never advertised come die with us. Thats absurd. It tried to tap into the cowboy culture and general masculinity. It rode on the coattails of the spaghetti western.
It's interesting that Pete was absolutely right. The Marlboro Man became a massively successful campaign because it embraced the same themes of danger and manhood that Pete described. Very sophisticated writing, giving Pete a reason to be resentful later on in the series.
pete isn't wrong but he also absolutely does not know how to sell that idea to an old man who doesn't want to acknowledge the problems with his product
I duno, Petes idea was actually terrible, the Malboro Man campaign would have already existed for years at the time this scene is set in, his idea was derivative while also drawing attention to the thing people are criticizing cigarettes for... His idea only served to juxapose how good Dons idea is, where Pete is trying to fight against the health claims, Don is redirecting the entire discourse
@@stevelewza given that don pitched a slogan that had been in place for decades irl i don't think we can assume that their timeline fits perfectly with ours
@@stevelewza Pete is referencing Freud’s framework on subjectivity. Both the “death drive” and “happiness” are closely interrelated. They are both talking about aspects of the same thing “desire”, which is always a desire for itself
Pete wasn’t right. He got that information from a study he pulled out of Don Draper’s trash, a study a psychologist presented to Draper before Draper threw it in the trash. It might have been valid psychology but it wasn’t good advertising to present to that client.
"We're selling America. The indians gave it to us!"
Too funny.
Worlds worst dinner party guests.
Happy thanksgiving tomorrow y’all
Respectful tho lol
Brilliant on umpteen levels.
@@TheChupacabraThose who say, "y'all" don't get to eat.
was "it" referring to America (the land) or tobacco?
Season 1: "Happiness is the smell of a new car"
Season 5: "Happiness is a moment before you need more happiness"
I agree with 5
those aren't exactly conflicting statements
1=normal people happiness(consumers)
2= greedy business people happiness(manufacturers)
The presentation to Dow.
its funny b/c happiness is the smell of a NEW car. once you start driving it, it loses that smell. and then corp is showing off new models and you need that high yet again.
3:34 _"I don't know, Don... can you?"_
LOL! Good ol' Rodge.
4:30
"Well gentlemen, I don't think I have to tell you what you just witnessed here. "
"I think you do." 😂
@Addy Adds 10 can’t look at lee without thinking about the Christmas party 😂😂
The foreshadowing of the sons future disdain for advertising is brilliant
"We funded our own research facility to put that to rest"
Most underrated comment here
oh shit
That rumor
pretty much what big oil companies do to fight off climate change
well reality is that most companies, pharmaceutical and any other products, funds the study and hires people to do the research. The study is then reviewed by FDA or appropriate parties.
such a great scene on so many levels. at the onset of his epiphany everybody is standing but Don; by the end he's the last man standing.
the way he takes Pete's car scenario, flips it, and runs with it is genius. forget about the fact that driving is dangerous - new cars smell like success and the billboards you pass reinforce the fact that you're ok, everything is going to be alright. so go on and smoke your toasty little smoke...bad things may happen in this world but they're not going to happen to You. advertising in its purest form.
Every time I watch this, I wonder why Lee Jr.'s 95-year old grandad was in the middle of the road.
"How do you make your cigarettes?"
"I don't know" 🤣
But Lee Jr. did know how to corner men in a room
shame on you
Mad Men is a very good show to understand the world of advertising and marketing. Don Draper has inspired many viewers to explore the world of marketing as a career and their way to make history.
Definitely for me
I thought it was precisely the opposite, but I guess everyone has their own takeaway
Don Draper is a great character because so many (particularly male) viewers fell in love with his charisma and style, and emulated him in their own lives and lynchpinned their entire personalities on the archetype, only to discover late in the series that everything about Don is a complete fraud and he's a shallow and shit person, and another character sums his whole career perfectly: "you don't have character, you're just handsome".
AI will replace most marketing departments expendable.
A great first episode to let you know what the show is going to be about. Even the scene with the fly stuck in the corner of the light. Don is a fake selling fake happiness. He falls apart as he seems to be the rainmaker for the firm. Pitching tobacco was the best product--literally selling slow, painful death as wholesome as mom's toast. Had they begun with Menken's, it wouldn't have had the cynicism. Meanwhile, there's all the office power games going on--this isn't a crew who works together, they stab each other in the back and sometimes the front as well. It was a "man's world", or really, a man's jungle. Every day is "What have you done for us lately?" with as much intrigue as any royal court
This is exactly what Anheuser-Busch Inbev did with their superbowl ad this year, with making it known that other major brands brew their products with CORN SYRUP, but not us.
It's actually quite brilliant.
Later Busch was proudly brewed "with corn from the heartland" no joke. 🌽🌽🌽🌽🍺
And now they’re in the tank for hiring a grating cosplayer…
I just spent £70.00 buying the entire 7 seasons and what a hell of a show. Mad Men is toasted, I get it
Enjoy:)
Its on netflix
Jack Kanoff, M.D. Lmaoooo
Best $70 you ever spent.
@@MusicLov3rPT American Netflix.
Very nicely played by Hamm, but this is pilot Don. Once the character was more developed we came to know him as a man who'll take uncalculated risks with women but only calculated ones in business. He wouldn't show up unprepared at a meeting with his most important client.
keithsmd1948 excellent observation
I think the implication was cigarettes problem was a big one, and it took a real stroke of genius for Don to get them out of “the public finally realises it’s bad for you” problem.
@@anaussie213 i think what he's pointing at is the fact that he had no words at all when they asked him. thing which doesn't happen throughout the rest of the series. even if he doesn't have the answers at all he always had a way to deflect the conversation or else. perhaps if he had come with a solution, they said no and pete continued would have been more appropriate to his character. but i still see your point, maybe it's just a way of saying "even the great don draper didn't have a solution up until the last moment" or something like that
Don is smart enough to know that the “death wish” angle is advertising suicide, but beyond that, where do you go logically? I think he was truly just stumped, as out of character as it may seem. Plus, having him come up with the answer via an off-the-cuff epiphany as the client is about to walk out is a great way to build the mystique around Don’s character.
The Hersheys story was pretty uncalculated
Flawless writing here. You can study this scene again and again for why, but it comes down to what Clifford Odets used to call “orchestration”. A band with multiple instruments all playing in harmony. Everyone in this scene has a part to play, a conflict, stakes and crucially and perhaps best of all, it’s not overly dramatic. People aren’t shouting at each other over some obvious conflict. It’s subtle, like a kettle over a flame, drama slowly rising from simmer to a boil. The acting is pitch perfect, the blocking, the shot selection, lighting. A maestro class in every way.
your comment is in itself a master piece also.
Exactly!
Completely agree. Moreover, it perfectly encapsulates who Don Draper is, he is nobody, and everybody at the same time. He has no identity, he is nothing but his own marketing creation. He is whatever or whomever he tells everyone else he is. And, in fact, he tries to manufacture his own happiness via his own marketing. He understands advertising as he 'is' whomever he needs to be. Unfortunately, he is ultimately empty inside, as is blind consumerism. It is, in the end, all an empty facade.
Hell yes. Pick out pretty much any scene from Sopranos and you will see something similar...th-cam.com/video/1gyncMcVkCE/w-d-xo.html
Not much of this kind of television anymore.
I think it’s amazing how with this scene
we are rooting for Don to save the day…
which means millions of people being manipulated and lured to a slow, brutal death.
Actually,
I found myself debating what the slogan would be before Don settled on
“it’s toasted”.
I came up with “luck at first strike.”
My guess is that
I probably would’ve been fired on the spot.
no that's actually gold
@@goalsquad8400 Thank you!
I don't think Jon Hamm was even made out of ham
false advertising amirite
He's 100% beef
He was, but also that weird gelatin and water sufficient for processing.
Wouldn’t it be funny if his first name was honey baked
He's toasted
Young Mr. Campbell gave it the old college try
Well gentlemen I don't think I have to tell you what you just witnessed here
I think you do..
Thats the way advertising works. It does not matter what Don thinks, what maters is what the client thinks and what the client wants. Lucky Strikes wanted to hear this and Ed Baxter wanted to hear the season 5 quote, and that is what Don said.
I had a Lady Freind. She thought it was the coolest thing's.
Don Draper, pretty much screwing everything that walked.
Her & I must have watched every episode of MadMen.
In-between doing our own thing.
Brings it all back.
The best people in sales, comment just enough to convince the client of their own brilliance. The "Greats" are master's of nuance and understatement.
He coughs, they cough. He tells Roger Sterling to wear a Christmas suit, and Rodger Sterling wears a Christmas suit!
One of the best scenes from Mad Men. Period
"What the hell are you talkin' about, are you insane??"
Alex Thompson
Cool comment, bro.
Could you also transcribe other lines of dialogue that I just listened to?
@@brentcrude8153 What the hell are you talking about are you insane?
If I only had a nickle...
The old man is really smart and only Don can challenge him, great clip, great show.
Lol Campbell's stupid pitch was what triggered Don's genius here
That was Don's idea....
@Jacare 1 Yeah it's just that the owners didn't like that... like the more stupid shit you do as a man, the more "manly" it makes you, just look around at the idiots acting "internet alpha male" and listen to what they are saying, they are 100% of the time suggesting you do something to shorten your life span but that "makes you a man". I think that's what he was trying to do here, "It's dangerous? So what, Imma still be a free man, I ain't gonna let you tell me what to do!"
Which is basically the mentality of smokers we have today, you tell them about how bad it is for them and the ones around them, and 100% of the time they will tell you this. The owners just haven't got it yet...they thought they could spin the whole thing around( by convincing people it's not dangerous or distracting them) and keep on getting the same amount of smokers but it wasn't possible anymore, once the real science talks. In the end, only the ones with this mentality will keep smoking, and if they had went in this direction earlier, they would've lost less smokers, but hey, they still wanted the majority to smoke so they didn't go with that, they thought the organizations they funded were enough to turn this thing around so all they wanted was damage control.
nah it's the Jr saying that at least if we know we've got this problem, everyone's got this problem
Cambells pitch became Marlborough, slogan, with cowboys.
somethin somethin right, this was ultimately the method the major tobacco corporations did go with, and Lucky uses the toasted line to this day
These characters and the performances by the actors started strong and grew every season. Really a stupendous achievement from beginning to end.
Well written and well played scene. Both sides of the table are capitalists who are in survival mode, but from different angles. The Lucky Strike executives are trying to stave off what they perceive to be a totally external attack on their product. The advertising executives are trying to keep a profitable account. To strike (pun intended) a mutually beneficial solution, they both engage in massive denial that the problem is the product itself. The subtle almost hidden sigh of relief from Don says, "We saved this account. For now." But he interiorly he knows the battles to keep a cigarette marketable are only beginning.
I loved this show. It was beautifully detailed and done.
When I was a kid, I had a very short attention span. I could pay attention to an ad - but that was about it. And no - I'm not talking about just the toy ads. I mean the Colt 45 Malt Liquor ads. The Alka-Seltzer ads. All the rest.
Yer when I was a kid, I sat and watched all the ads. In fact my dad had tape of the ads and I would watch for hours again and again...
“Plop, plop, fizz, fizz! Oh, what a relief it is”....SING IT LOUD, SING IT PROUD!
Do you go back to 'Speedy', the little Alka-Seltzer elf?
@@RaptorFromWeegee the ones after, where Alka-Seltzer hired creative talent.
@@mfisher1952 you talkin, "...can't I ate the whooooooole thing"
When people see cigarettes, they first thing that pops up their mind is "cigarette is poisonous"
Don is trying to impose a different impression on the objective audience.
Typically, their think process is Lucky Strike -> Cigarette -> Cigarette is poisonous.
When people read the "Lucky Strike is toasted" slogan for enough times, they will eventually change their think process to Lucky Strike -> Lucky Strike is toasted.
Its similar to hearing a song so many times its stuck in you head.
Don: Happiness is the smell of a new car.
Don: That car does nothing for me.
This show is so smart, Don was buying time before he could hit the mark on his epiphany by writing Lucky Strike on the whiteboard while the Father spouts things about his company. Everyone knows the name of the company but by Don physically moving/ performing an action, it increases the excitement of his new found idea, erasing his previous shortcoming.
"the indians gave it to us for shit's sake" - cue curb your enthusiasm theme
@Lattamonsteri That was actually an ad campaign from the 20s I believe Don was highlighting product differentiation instead of health disputes
Don's retraction from the circle and the look of deep fatigue at Pete's "deathwish", is resolved by Jnrs "everybody has this problem".
who needs college when you got Mad Men
It’s a motherly influence of coming up with a comfortable more soothing validation (a spin)
I was rewatching season 7 and its strange to see how this confident and dashing Don Draper turned into a shell of a man he used to be. He has always been just a vessel with internal problems
Yeah, they basically created this guy who was the "James Bond" of Madison Avenue. As time went on, they slowly peeled back the layers to reveal that he's just an ordinary man with the same problems as the rest of us.
Don Draper is the _definition_ of "fake it till you make it."
The persona you saw was a fake man.
@@afonsolucas2219 who cares .
@@regcatdog That's what Cooper said. Don cares. He lived like he did because he was afraid of not living up to this new life, searching for happiness.
Whatever you're doing, viewers......s'OK. YOU are OK....
And now the e-cig companies are pulling this same loophole.
It's Electric.
@@KMcNally117 - "Its Toasted Electrically"
@Edward Walker and you can be proud of this accomplishment my man. a few years from now there's a 30% chance that you form some sort of lung cancer or your legs start hurting and falling off, or you get a few heart attacks. you'll cost the non smoking tax paying community hundreds of thousands of dollars / euros and will die a slow or maybe fast painful death :) wake up brother ;)
absolute bollocks, of course its better than actually smoking - fuck you @@shikeridoo
@@shikeridoo The more important part of what you just said is .... why the fuck would tax payers be paying for someone else's healthcare? Get the government out of that business, and people can do whatever the fuck they like with their own body.
Love Roger's sneak burn at Don @ 3:30! :)
Yeah, he wasn't happy that Don came unprepared.
2:58: "What the hell are you talking about?! Are you INSANE?!... for shit's sake!" Now THAT is a bad day at the office!
Two things I like in this clip. First, Pete saying "Cars are dangerous. There's nothing you can do about it." So much for American know-how and ingenuity! Second, the idiotic but well-dressed son. Perfect casting for the guest actors!
3:21-3:31 epiphany music
This scene hooked me on this show...
When I smoked many, many years ago I could buy a carton of Lucky Strikes for $2.00 including tax. Late 1950’s. You could smoke ANYWHERE! Even in hospitals. How things have changed. In this case, for the better.
@Gregory Smith if you smoke then yes, since I don't, I don't care
Its been three years but, you should. Passive smokers are just as at risk as active smokers
Goes on Netflix, watches Mad Men.
- “where’s the Jack Daniels”
Except Don drinks Canadian Club.
you're a fucking tool
In every office! When I was a kid my Dad kept an emergency bottle of Jim Beam at his business.
I like at the end Roger taps his fingers signaling "we got 'em, we're in". This scene encapsulates the true meaning of the series. Manipulate the masses by any means necessary for personal gain and wealth....
Today, I got a call from my doctor's wife he can't see me anymore. He died smoking his last Lucky Strike.
WAYTOGO DON👍!! via THAT last minute slogan ya saved account and DOOMED MILLIONS to early death who would have otherwise quit after study released! good job!
Well, in this scene its kinda pointed out that people really dont care about the study, or anybody else saying that Tabacco is bad. It is bad of course, and everybody knows that, even the people back then. All they need is someone to tell them it isnt, so they can choose to believe that instead and still do it. People just need a reason, someone telling them its okay. Thats why this commercial worked in selling THEIR smokes. Cause those people that were smoking then still would have, but now they know whose sigarretes to smokes. Lucky strikes. Because lucky strikes are toasted
But, it’s totally, TOTALLY fine to smoke the wacky tobbacky! Made totally legal now in Washington, Colorado, Alaska, and Cali. Brought to you by the oh so hypocritical, follow on, boomer generation! Like they say now: “Ok, boomer!” LOL
I've seen this scene 4 times now, and I finally get it this time, I mean ACTUALLY get it.
Heh, Roger says "I don't have to tell you what you just witnessed" but when Lee responds "I think you do", Roger didn't expect it I think? He is not sure himself what Don's saying I think :D Maybe not, but his expression was funny.
No, he wasn't expecting it, because what Don did should clearly speak for itself.
Did Roger really know what Don was saying, I don't know, probably not, but that doesn't matter, what mattered is that he knew that Don brought them back to the table with a great piece of bait, his spur of the moment genius pitch, and now he has the opportunity to reel them in(just as they were about to get away).
Haha Roger was being a hype man.
6:02 Pete's face like "shit I just lost" LFMAO.
Getting hit by a truck at 95. Pretty sad thing to picture.
Better to go fast, when you’re 95, no? (“He never knew what hit him!”)
@@BravoDox Well you could've aimed for 100 if you were in that condition.
It's toasted. And in a few years, when you get lung cancer, you're toast.
A GREAT MARKETING LESSON, DESPITE THE ETHICS OF SELLING CIGARETTES BACK IN THE 60?S.
Pete was always an extremely underrated character. Sure, he's a piece of shit person. But he was definitely one of the smartest people at their firm
He had one of the best arcs in the show!
The creators of the show just had a hatred of Fishers Island. So they had the writers beat up on Pete as a way of beating up on Fishers Island.
Lucky Strike: The cure for the common cigarette
3:22 I always wondered what was up with the shamanistic type music?
As a cigarette smoker! I approve! Denial and happiness
As the kids nowadays say "Delulu is the solulu"
"Can I say something " ..I don't know Don can you. Lmao
i think one of the points is that the public don't know that all cigarettes are toasted and no other cigarette company can use that slogan, so what the health issue did was level the playing field. the slogan addresses what the cigarette is- for the rest of the brands the public will think cigarettes are poisonous. for luck strike the public will think the cigarette is toasted.
That's exactly right!
Exactly. It doesn't matter that every cigarette manufacturer toasts their cigarettes, because the average consumer doesn't know how they are made. So the FIRST company to say theirs is toasted, is what grabs that share of the market in the consumer's mind. Even if other companies claim theirs are toasted, people will remember Lucky Strikes for being toasted because they were first.
non english speaker here, also non smoker, what it meants that cigarete is toasted?
the dried tobacco leaves are literally toasted, to increase aroma and flavor
Someone at Gillette forgot that part that advertising supposed to make you happy.
Pay attention at 0:32 when roger is saying "through manipulation of the the media, the public is under the impression your cigarettes are linked to certain fatal diseases"
Don is trying to use the same channel to impose the lucky strike is toasted impression to the public.
It 's funny at the end of the scene when Roger is doing a finger thing and smiled. Lol.
Lord! Those big wigs puffing their "healthy" cig, and then they're coughing! Got a good laugh off that one.
Some faked their coughs just to make the old man feel comfortable.
Pete talks about car and going about it. Gets shot down. Don creates a context and gives the same example. Gets lauded. This scene is a masterpiece. Love this more than the Carousel pitch.
Meanwhile in video games advertising
Lootboxes,
It's Toasted
The magic of marketing and the genius of Don Draper.
Pete Campbell: I might have a solution.
*Don Draper has entered the chat.*
I felt that "shame on you! " from the old man, disapointed his son doesnt know how their product is made
It's toasted
@Lattamonsteri well that's the base concept of every ad campaign ever. you don't make the product better by advertising it, you just differentiate the "experience".
When Don didn't say anything I thought he was bad at his job. But then later on he said something that was good, he wrote it on the blackboard too. In the middle bit, Pete said something about research but I was like 'whoa' nobody cares about your research, this is going to end badly! But then when Don said about it being toasted I think he saved the day and the meeting was adjudged to be a success.
Jane Goodnut if I were to explain this scene to reasonably bright 10 years olds in a lit class, I might be tempted to quote you directly
@@kjames460 lmao
cant tell if this is a troll comment or she's genuinely trying to tell us something
"Our grandfather smoked them, he died at 95, was hit by a truck"
@DSchruteBeets Yea, I've understood that some ad campaigns in Mad Men are based on real campaigns. But, as Don himself pointed out, all cigarettes are really the same. All of them are toasted, so declaring that Lucky Strike is toasted instead of being sun-dried, while it may have given a more luxurious image to the product, certainly didnt make it any different from other deadly cigarette brands.
Maybe it's just that I can't quite digest the use of a 20s ad in the 60s. But that's just me... :P
It makes it different in the mind of the consumer because the average consumer doesn't know how cigarettes are made and that all of them are toasted. All they know is Lucky Strikes are toasted.
Pete actually does Don a favor here. At least he broke the silence. Bought some time in the room.
I always felt like Pete had this idea before Don but presented it poorly. Essentially Don said the exact same thing--who cares if it will kill you? Be happy. I think the writers wanted to point that out because they show a quick shot of the disgust on Pete's face.
Don working against tobacco: “It’s toasted. And so are you.”
If only the cigarette industry had developed an e-cig by the 70s or 80s they could have saved themselves.
I am so grateful that I don't have to breathe 2nd hand cigarette smoke.
The smokers ruined their pleasure of public smoking because they couldn't be polite enough to keep their smoking away from everyone else.
i love this show.
The moment when Don gets the idea foreshadows that same sort of moment in the final episode.
I've been watching mad men clips for 2 hours now and will be buying some DVD's tomorrow.
You are reason why TV/movie producers and executives shouldn't complain when youtubers put up fan appreciation clips. These clips make $ for the producers for crying out loud; please stop the demonetization racket!
On the streets in the U.S., with weed being everywhere, it's the opposite; the PEOPLE are toasted.
Didnt they almost fire campbell in earlier episodes for pitching copy ? Did he just do the same thing again ?
Best madmen scene.
Hey there @aclydefrog! Thanks for uploading this. My ultimate favorite scene from Mad Men. Can I request permission to use this video in one of my e-learning courses? I'm teaching about voice acting for commercials and I can't think of a better way to illustrate that advertising is all about creating a feeling.
Damn what a handsome man.. no homo
@juanisabastard anonymous? It's mr charm to you
I know right? Even his voice is handsome.
He does have that Cary Grant persona.
In my famous town, the metrosexuals or whatever, the downtown boys who dress up for work, look smart from the waist up, but they're wearing pegged pants. Pegged pants belong on teenagers. They don't look right when you're dressed up. You look like an oingo boingo. Big shoes popping out the bottom of them... that Cary Grant persona included slacks. Just breaking at the foot. All the cool stuff was figured out by the fifties. For men and women. If Brioni starts making jeans, well, then it's time to take a dirt nap.
@@elmoblatch9787 agreed
Don’s idea has so many parallels with Pete’s that I’d be willing to say it was almost regurgitated.
Amazing that the media portrayed cigarettes as carcinogenic. It may be all the premature deaths.
I much preferred Campbell's pitch because it made sense. The writers on this show should have known that anyone watching could look it up and learn that Lucky Strike's its Toasted slogan dated back to an era long before anyone suspected cigarettes of causing health issues. Once you know that, only a die-hard stubborn fan of the show would deny that Don's pitch doesn't make sense and is kind of dumb.
Jonathan Lehoux isn’t he like fictional
I see Holling frinally made it out of Cicely Alaska.
I think I might have gotten it but I'm not sure. Can someone explain Don's idea?
I like that the son immediately stops the meeting once his dad said that shit about the Native Americans.
It would be a PR bust for them if his dad went on and on from that point.
5:16, that's the face when you succed at work
The slogan for *blu* E-Cigarettes is: "take back your freedom".
Basically all the E-Cigarette products are using the fact that society views regular cigarettes as cancer sticks. Smoke without feeling guilty. You can finally smoke and be happy about it. It's healthier (or less unhealthy to be more accurate).
BLU is owned by big tobacco, who in my opinion is responsible for trying to put JUUL (Which is what I used to stop smoking) out of business. Funny, flavored JUUL pods get banned in stores but BLU flavored juice is still available. Anyways, just a little tidbit.. I've done a ton of research and e-cigs are nowhere near tobacco when it comes to the health risk. I mean, you're inhaling something so yeah its not gonna be 100 percent healthy.. but compared to tobacco its nothing.