The 4 things every A/B test should do (check before you launch!)

🚨 4 BOXES TO CHECK BEFORE YOU LAUNCH YOUR FIRST A/B TESTS 🚨
In the early days of your personalization program, you’ll want to ensure that the tests you launch will move the needle.
In the video, Vivian explains the characteristics of a strong test and gives some advice for which tests you should start out with.
Implement the Rooted Personalization Framework and get more from every test you run. Check it out here 👉 bit.ly/49mxe4F
#personalization #abtesting #customerexperience #conversionrateoptimization