B2B Blueprint - Prioritizing High-Intent Keywords in Paid Media - Episode 8

Today on B2B Blueprint, we're diving into an important topic for optimizing your marketing efforts-prioritizing high-intent keywords.
It's common to see budgets dominated by shorter-tail, high-search volume keywords. However, these often overshadow the longer-tail, higher-intent keywords that drive better results.
To help us learn more about structuring campaigns around intent, we're joined by Max Serrato, our Paid Media Operations Manager. Max will guide us through the ins and outs of prioritizing high-intent keywords, and share how you can implement this strategy in your own campaigns.
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