Pardot (Account Engagement): Scoring & Scoring Categories

Scores are automatically assigned to prospects when they convert. Scores constantly change based on activities and interactions and show how engaged your prospects are with your marketing materials. This article covers the basics of prospect scoring.
Scoring Categories allow you to score prospects on more than one product or business unit. You'll still have an overall prospect score, but Scoring Categories offer additional scores based on which assets your prospects are engaging with.