How to Optimize MCAE Pardot Scoring Rules and Categories

Join us for a complete overview of Marketing Cloud Account Engagement (Pardot) Scoring Rules and Scoring Categories.
You’ll learn how to track and aggregate prospect engagement using a lead scoring framework. This will include a thorough introduction to both Pardot Scoring Rules and Scoring Categories with clear definitions as well as technical explanations and use cases.
Key learnings:
-Introduction to Pardot Scoring and Scoring Categories
-Identifying and measuring key touch points across the marketing funnel
-Developing a customized scorecard for specific business needs
-Technical setup
You will come away from the presentation with an attitude change that makes you more critically minded and data driven. The objective is not to simply make you aware of scoring tools available, but to provide you with the knowledge that empowers you to customize these options for your specific business needs and marketing goals.
Speaker: Chris Meah