You missed the point. He said they'll run ads only to build trust. There target market is top 10% rich Indians. Hence need these massive investment on ads
@@MAC-vi7fy Cred as a service should have expanded by word of mouth, what he calls UBP. Since it hasn't, they have to pour so much money into advertising. So Cred has failed his own criteria for success.
@@mukulsomgade6566 you are wrong. True caller did not spend ad to build trust. Sorry. wake up. Kunal simply dumped his theory faster than one dumps poop.
He said at some point of time you need to run ads. They runned ads because they are already successful which increases their probability of getting more revenue but you cannot be assured. Will ads work or not? Nobody has the answer of that. First you need to go big before running ads.
@@ashutoshnayak6579 why we call an startup successful who generates revenue or get good investing round , rather thn their profits and good profit generation business.
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales
all he wants to say is, if you are making people's life easier or better by any means, they will come on the platform by themselves(will spread by word of mouth), but if you are not, then you have to spend a lot on advertisement and marketing of that product to show them that how this product will make their life easier or better even if it will not.
He said , he has given 500 cakes. So in how many days he reached 500 users? This we get know, then we can calculate what efficiency it had. True caller can't be compared because it gas emotional touch so people obviously interested to download. Then let him go for ads, and in what time span how much more customers he aquire, let calculate that and compare with the calculation done to reach 500 by sending cakes!!!
Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.
He is smart ..more intelligently he has read the pattern of generations evolving , change of mindset and behaviour so well he knows where exactly to read the pulse .
Good Perspective ! Word of mouth is much powerful than Ad , for sure. But at times there are worthy ideas that need a forum to spread which could be Ads.
I have heard quite a few of Kunal's interviews and sense a pattern he mostly talks about human behaviour and efficiency and these are great learnings but now I will visit Kunal again in 2-3 years time when he has something new to teach me
Efficient doesn't correlate with quality (as in more oils and sugar used). In fact, it has become more efficient, better storage life, faster processing, faster cooking in fast food chains etc, higher use of HYV seeds etc.
Most of people are saying that now cred is running ads it is because in today's world there is no Word-of-mouth marketing because people don't communicate with each other everyone is busy in phones.Delta 4 is not a universal law that will fit everywhere and everytime.
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales Kunal is right at some level
There is no delta 4 or delta 1 ratings in real life. The only thing is when u really find solutions to a problem u don't need much marketing. But when u make things people don't need you need ads to change their perspective and by then their purchase behaviour. It's common sense. Don't make it to hard to understand
Exactly . When you want to create a market for a product that nobody necessarily need then you will have to sell the need first . Be it Ads or word of mouth or anything to change the purchase behaviour
@@User-du7kf man you know nothing, so shut up! The ads are creative. Moreover SRK is over rated. And truly just like the membership of cred, Not everyone gets their ads as well hence proved
@@rejikrejik Like the membership of Cred is really a big deal lol. Any company will give you a membership, based on your decent credit score, nothing great in there. They're just trying to create a hype that certainly won't last. Neither cred gets every user who watches their silly ads.
Jokes on you, its growing insanely and it will certainly be a unicorn anytime soon. Its already 800 million company. Also the so simple to get member is only having 3 million members out of 1300 million prople in india. So yeah... Its a big deal.@@User-du7kf
13:09 : 10. Govt. support ( e.g. Baidu, Wechat, East India Company ) Even if a Δ > 4 exists, if the laws and leadership you're bound to follow in society mandate you to avoid it, you'd still be unable to use it. e.g. - during early years of Baidu and Wechat, if Google and Messenger/WhatsApp had equal access, they had no chance to become the giants they are now.. they survived only due to active denial of access by Chinese govt. - during Britain's imperial occupation of India, if Indian handloom and silk weavers were not actively taxed, maimed & destroyed by British forces, the British textile factories wouldn't be able to replace market of finer quality cloth in India.
Legends know this session is also part of spreding that viral cuz more people are now intrested in business knowledge they will share it to friends to act cool.
Cred has enrolled likes of madhuri dixit and anil kapoor just to market their brand, and that is the epitome of advertisement. Everyone can think that they are solving the world's problem, but it isn't the case 99.99% of the times.. In this era - race for the attention is the principle. How will you get people to notice your app? That's thr only problem these all companies are trying to solve. Also, I personally use CRED myself, I find it a little more useful than my bank app, but my engagement is just 10 seconds - payment of my credit card bill. I don't use the "benefits" things, because most of them are quite random and are unrelated. Anyway! Enjoy the IPL 😁
The ads that Cred has rolled out recently taking Madhuri Dixit, Anil Kapoor, Bapi Lehri, is playing on the same field as - "We don't need ads or big stars." to promote our brand. If you see these "stars" are particularly chosen because they are "old stars." The new gen will not relate to these stars and the gen who does relate to them, it's to tell them "Hey look. These old form of ads don't work well anymore." So, if you stuck to this video till the QnA round he goes on to explain that they will try ads to confirm that they are a true relevant company but they'll not push the features per say. That they'll do through other forms like Word of Mouth and campaigns like - "Send a cake."
@@sahilahmed5038 honestly, I partially agree with what you said, but, just to counter, what about "Power Payer of the match" then? Ain't that pushing the crux of the app - pay your credit card bill using our app? My only problem with what CRED is doing, is that, if you don't really believe in the very principle of advertising your brand (or at very least, advertising the main feature of your app), why does it have to sponsor IPL at all, just like VIVO (or any other brand), not only that, why is it required for all the commentators to market "pay during power play and win 100% cashback" and stuff like that during every inning? Isn't this fundamentally traditional?
If a company is delta 4 or not, it comes from the end result after the execution of the idea. Ex. Tiktok is delta 4 because it fits in the market well, we can't say before.
What was more efficient 10 years ago? Bitcoin transaction was more efficient 10 years ago - today it takes 10 minutes to complete a transaction that 10 years ago took seconds Air and Road Travel was more efficient as it had less traffic and even 20 years ago we had concord which had made transatlantic travel more efficient
There was time I got fedup with the cred ads in TH-cam.So I installed the cred to see what made them to get a huge investment as they were able to do youtube ads all the time. Now you are doing self branding, which helps CRED, like how Elon as a brand helps Tesla. Good!
Mr. Kunal Shah. As u are aware yesterday lots of kids around the globe protested against govt for not acting against climate change. In last 100 years our efficiency has brought us to this point. Any thoughts beyond wealth ?
Yes, that's why I use ad blockers everywhere, youtube, fb, multiple ad blockers on by browser. I haven't got a single ad on youtube for the last 6 months
Trust creation at higher platform what Kunal indicates towards is for raising money from market, upscaling and going public. Also for exploring different geographies.
Great talk sir.. I learnt many things from this video.. Thank you so much.. And yes even this video is Delta 4.. I have shared it to many of my friends..
This guy has been hiring celebs and making them do crazy stuff in his ads for more customers on his platform. Looks like he did not like his own theory.
We could socialise much better 10 years ago... Have deep rooted & meaningful relationships. Didn't need a screen to talk to the person sitting next to me... efficiency always comes at a cost.
But I think ads are useful, I can agree in most of the industries like Fintech sector, etc... ads may not make a person to bielve more than friend referral but the fact is that ADs are very useful for spreading awareness... Maybe a person do not download the app on the same time by ads but he still be aware of that the this kind of thing exists and then he'll be more vulnerable to try out and more confident to download it.. In simple words of taking his example... by distributing by cake to 30 people 7-8 may download it.. but if the 30 people already aware of the app through ad and then they got the news with cake.. definitely more than 7 people would download the app and try it out...
Go to local markets you will learn more about business and startups than big fat deep startups......local markets survived for few centuries sure they will survive in the long run.
DUDE HAVE YOU HEARED ABOUT TUPPERWARE WORD OF MOUTH REALLY WORKS BUT COMPANIES DO THIS BECAUSE OF HUMAN LUST AFTER ALL YOU CAN'T PRESENT SAME 1-2% OF GROWTH TO THE BOARD EVERY YEAR
I think his theory applies to the current situation because at that time cred was new and now they want more market penetration which is not possible as people they are targeting may not know how to use it or what cred does
That transition from completely discarding your own theory of not spending on ads to flushing down cash on huge ads was really quick.
You missed the point. He said they'll run ads only to build trust. There target market is top 10% rich Indians. Hence need these massive investment on ads
His theory completely applies. Just look at white hat jr, great idea but spoiled it with advertising, cred ads are more subtle and short.
@@MAC-vi7fy Cred as a service should have expanded by word of mouth, what he calls UBP. Since it hasn't, they have to pour so much money into advertising. So Cred has failed his own criteria for success.
@@mukulsomgade6566 you are wrong. True caller did not spend ad to build trust. Sorry. wake up. Kunal simply dumped his theory faster than one dumps poop.
As a matter of fact this talk is also form of Advertisement and Brand building. ^_^
Here after Cred is a SPONSOR for IPL.
Defeats the whole purpose of this presentation
He said at some point of time you need to run ads. They runned ads because they are already successful which increases their probability of getting more revenue but you cannot be assured. Will ads work or not? Nobody has the answer of that. First you need to go big before running ads.
At 31:30.. great question asked.. whether after certain time will adv be beneficial.. to which his answer is no, but he added that will attempt adv
@@deepakchandwani3403 Not really, that's pretty much different
@@ashutoshnayak6579 why we call an startup successful who generates revenue or get good investing round , rather thn their profits and good profit generation business.
His idea of having an advertisement with Rahul Dravid to make it a meme to spread rapidly was deep rooted with his ideology 💯
i think the credit goes to the writers of ad
@@shivashishmtrivedi81 it was done by the writers who dont even work for cred, tanmay bhat was in the team
What about the fraudulent SM add of donating oxygen cylinder if someone pays his bills!
Moral of the strory standing in 2021:- One must always be flexible for change. It's a dynamic world
I got a pre-roll ad of the Cred app while watching this video :)
gyan pelte hai bhai ye bade log.
Lol
If that is what you took out the talk, your approach is flawed
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales
at 31:16 Kunal Shah clearly said; he will do ads
all he wants to say is, if you are making people's life easier or better by any means, they will come on the platform by themselves(will spread by word of mouth), but if you are not, then you have to spend a lot on advertisement and marketing of that product to show them that how this product will make their life easier or better even if it will not.
He said , he has given 500 cakes. So in how many days he reached 500 users? This we get know, then we can calculate what efficiency it had.
True caller can't be compared because it gas emotional touch so people obviously interested to download.
Then let him go for ads, and in what time span how much more customers he aquire, let calculate that and compare with the calculation done to reach 500 by sending cakes!!!
Legends know this session is also part of spreding that viral
cuz more people are now intrested in business knowledge
they will share it to friends to act cool.
irony is that cred is spending huge amount on marketing lmao
He just have contacts to reach critical investors that's it, ideas worth nothing without contacts,
So now we know why he spend 200 crores on CRED
If someone shares this talk to their friend ,it definitely means that this talk is delta 4 for that person
Such a Irony .. CRED spending most in ads in startup world .. lolz.
He is smart ..more intelligently he has read the pattern of generations evolving , change of mindset and behaviour so well he knows where exactly to read the pulse .
"We will attempt ads too, but will it work for us, i don't know" ... Boy, he really showed them.
google earns revenue through ads and its 80%
MBA in 35 minutes. Done.
Kunal Shah have explained this delta4 concept so brilliantly that every entrepreneur should think about it constantly.
Spot on... He's crazy amazing
CRED has finally started ads this week and they are now targeting to cover this country!
@@amishmehta4419 who cares...
Good Perspective ! Word of mouth is much powerful than Ad , for sure. But at times there are worthy ideas that need a forum to spread which could be Ads.
I have heard quite a few of Kunal's interviews and sense a pattern he mostly talks about human behaviour and efficiency and these are great learnings but now I will visit Kunal again in 2-3 years time when he has something new to teach me
Hope he now realized that ads work after sponsoring IPL and spending crores in TV ads.
He mentioned TRUST. Ads create trust and legitimize a brand
Which trust he made from cred ads?
@@anandruparelia8970 Trust means reiable
I think cred is not making difference of delta 4 😅
@@Abhishek-in4vc it is for the ecommerce merchants using the app.
Revisited this after two yrs... Pure gold dudeee 🔥🔥
My business mentor are Steve Jobs , Peter thiel , jack maa and Kunal Shah
Anyone missing ?
He did give a full front page ad! The black ink was leaking off it..
Yo Sandy !!
TH-cam, holy moly you've done well! Best rec in a while no cap
this man is a outstanding concept explainer
Absolutely correct.
Are you thinking of starting a startup?
@@kuntalmalik9885 is it for me?
If(it's for me){
why are you asking?
}
else{
Sryy for disturbing
}
Quality of Food is more efficient 10 year ago compared to todays quality of food
Efficient doesn't correlate with quality (as in more oils and sugar used). In fact, it has become more efficient, better storage life, faster processing, faster cooking in fast food chains etc, higher use of HYV seeds etc.
Replace the argument with agriculture!
Brainless.
We could say that the digestive system has become less efficient due to the more effective ways
It's like either the product is delta 4 or your ad should make it look delta 4
man he literally thinks out of the box! thanks for this wonder full session.
This has to be one of the greatest videos on marketing lessons on the internet today.
Are you thinking of starting a startup?
@C M bro... 😀😃😉
lol now they co-sponsored IPL
Lmfao CRED is an ipl sponsor and a sponsor for UEFA euros
He also mentioned that Indians should idolize Entrepreneurs instead of movie stars. But he will cast all the stars in his advertises.
Because we haven't changed to that point yet. You're bringing in the future and complaining about the present
5:10 See how no one rates 10 for State B. Because we know there is always a scope for improvement.
So much value addition 🔥
Congratulations 👏 and Lots of Love and Blessings ❤️
Wow, i living the life which Kunal shah shared on stage, man he knows us better
I was amazed 🤯
Most of people are saying that now cred is running ads it is because in today's world there is no Word-of-mouth marketing because people don't communicate with each other everyone is busy in phones.Delta 4 is not a universal law that will fit everywhere and everytime.
Brilliant and depth analysis of how we as a human beings socially work.
You are a Rockstar man
The trend of ads is changing, ads are no more working/ are used for selling something. Ads are used to create a brand reliability in the market, they are used to get people opt for a free service and these same people will be used as leads to genrate sales
Kunal is right at some level
There is no delta 4 or delta 1 ratings in real life. The only thing is when u really find solutions to a problem u don't need much marketing. But when u make things people don't need you need ads to change their perspective and by then their purchase behaviour. It's common sense. Don't make it to hard to understand
Exactly . When you want to create a market for a product that nobody necessarily need then you will have to sell the need first . Be it Ads or word of mouth or anything to change the purchase behaviour
People saying this did not age well, he never said they won't run ads. Refer to: 31:10
You have got a different perspective of world...
This didn't age well. Hereafter CRED's aggressive ad campaigning.
@@amishmehta4419 no ad is unique. Every ad is a bs. Also, the selection of celebrities was bad. Should have gone for Amitabh or SRK.
watch 31:11 onwards.
@@User-du7kf man you know nothing, so shut up! The ads are creative. Moreover SRK is over rated. And truly just like the membership of cred, Not everyone gets their ads as well hence proved
@@rejikrejik Like the membership of Cred is really a big deal lol. Any company will give you a membership, based on your decent credit score, nothing great in there. They're just trying to create a hype that certainly won't last. Neither cred gets every user who watches their silly ads.
Jokes on you, its growing insanely and it will certainly be a unicorn anytime soon. Its already 800 million company. Also the so simple to get member is only having 3 million members out of 1300 million prople in india. So yeah... Its a big deal.@@User-du7kf
he demonstrated bragworthiness while giving an example of it !! this guy is good. You wouldn't want to argue with him.
great talk... but bhai cred ki ad daba ke Chali hai ipl me .... which was no doubt so good ... especially celebrities in them unexpected ones
This 30minutes knowledge is more than 10 years of school
then you went to the wrong place.
Regret for watching after two years,what a thought provoking talk
13:09 : 10. Govt. support ( e.g. Baidu, Wechat, East India Company )
Even if a Δ > 4 exists, if the laws and leadership you're bound to follow in society mandate you to avoid it, you'd still be unable to use it. e.g.
- during early years of Baidu and Wechat, if Google and Messenger/WhatsApp had equal access, they had no chance to become the giants they are now.. they survived only due to active denial of access by Chinese govt.
- during Britain's imperial occupation of India, if Indian handloom and silk weavers were not actively taxed, maimed & destroyed by British forces, the British textile factories wouldn't be able to replace market of finer quality cloth in India.
Legends know this session is also part of spreding that viral
cuz more people are now intrested in business knowledge
they will share it to friends to act cool.
Just saw a cred Ad before this Video was played
The design and target objective of ads have changed over the years but ad still works depending on different market condition.
3:19 Was that a ghost running across the frame 😨🥶🥶🥶😱😱😱😱😱
Cred has enrolled likes of madhuri dixit and anil kapoor just to market their brand, and that is the epitome of advertisement.
Everyone can think that they are solving the world's problem, but it isn't the case 99.99% of the times..
In this era - race for the attention is the principle. How will you get people to notice your app? That's thr only problem these all companies are trying to solve.
Also, I personally use CRED myself, I find it a little more useful than my bank app, but my engagement is just 10 seconds - payment of my credit card bill.
I don't use the "benefits" things, because most of them are quite random and are unrelated.
Anyway! Enjoy the IPL 😁
The ads that Cred has rolled out recently taking Madhuri Dixit, Anil Kapoor, Bapi Lehri, is playing on the same field as - "We don't need ads or big stars." to promote our brand.
If you see these "stars" are particularly chosen because they are "old stars." The new gen will not relate to these stars and the gen who does relate to them, it's to tell them "Hey look. These old form of ads don't work well anymore."
So, if you stuck to this video till the QnA round he goes on to explain that they will try ads to confirm that they are a true relevant company but they'll not push the features per say. That they'll do through other forms like Word of Mouth and campaigns like - "Send a cake."
@@sahilahmed5038 honestly, I partially agree with what you said, but, just to counter, what about "Power Payer of the match" then? Ain't that pushing the crux of the app - pay your credit card bill using our app?
My only problem with what CRED is doing, is that, if you don't really believe in the very principle of advertising your brand (or at very least, advertising the main feature of your app), why does it have to sponsor IPL at all, just like VIVO (or any other brand), not only that, why is it required for all the commentators to market "pay during power play and win 100% cashback" and stuff like that during every inning?
Isn't this fundamentally traditional?
@@sahilahmed5038 -- Kuch bhi bol ra hai cutlet. Puncture theek kar jaake, gyaan mat baat.
If a company is delta 4 or not, it comes from the end result after the execution of the idea. Ex. Tiktok is delta 4 because it fits in the market well, we can't say before.
Nice Talk, He is Speaking More Real Scenarios.
What was more efficient 10 years ago?
Bitcoin transaction was more efficient 10 years ago - today it takes 10 minutes to complete a transaction that 10 years ago took seconds
Air and Road Travel was more efficient as it had less traffic and even 20 years ago we had concord which had made transatlantic travel more efficient
Cred ads are my daily routine but never ever download cred
Lets nominate you for Bharat ratn then...what say?
Same....I enjoy their ads but never downloaded it even once
It's useful if you often use credit cards
I love him as a real Enterpreneur rising in India,
There was time I got fedup with the cred ads in TH-cam.So I installed the cred to see what made them to get a huge investment as they were able to do youtube ads all the time. Now you are doing self branding, which helps CRED, like how Elon as a brand helps Tesla. Good!
"The younger generation can predict patterns very easily." So true... 😂😂 I can type faster than my phone and laptop can interpret it.
The question he always asks is “Which goods & services were more efficient 10 years ago”? And I guess he will ask here too...
Mr. Kunal Shah. As u are aware yesterday lots of kids around the globe protested against govt for not acting against climate change. In last 100 years our efficiency has brought us to this point. Any thoughts beyond wealth ?
How ironic is this entire video. CRED advt going off the roof
He should have been my science teacher
Ironic seeing CRED ads on this video.
Proper snake-oil salesman, this one!
So much to learn from him man..!!
Irony
*Kunal Shah for other* : Growth Without Ads.
*Kunal Shah for Self* : No Growth Without Ads.
"All of us believe that we are the original people but we are not" - So true @17.20
Zerodha is one of the best example, who doesn't need ads
Are you thinking of starting a startup?
Yes, that's why I use ad blockers everywhere, youtube, fb, multiple ad blockers on by browser. I haven't got a single ad on youtube for the last 6 months
the cake distribution strategy was OMG!!!!
Trust creation at higher platform what Kunal indicates towards is for raising money from market, upscaling and going public. Also for exploring different geographies.
22:22 Shit... no.. my mind was pivoting so well from reality for a while.
True man, he's talking of platform businesses. They are already here and they will be in future as well. If you cant create one, invest in one
Man he is a genius🙏🙏🙏
Great talk sir.. I learnt many things from this video..
Thank you so much.. And yes even this video is Delta 4..
I have shared it to many of my friends..
Watching this video first time but I know he will give the example of Truecaller...
man! so much great insights!
such a nice stage presence , kudos
Cred makes more ads than an advertising agency.
I know cred because of Kunal... He, himself is a brand amongst entrepreneur ecosystem.
Man speaks about other company n brand ....zero% ego👍
He is trying to gain trust naming trusted companies..!!
This guy has been hiring celebs and making them do crazy stuff in his ads for more customers on his platform. Looks like he did not like his own theory.
Or hi figure out that he was so so wrong
Who all are here because they get annoyed with CRED ads
Amazing content kunal shah wornderfull speech
We could socialise much better 10 years ago... Have deep rooted & meaningful relationships. Didn't need a screen to talk to the person sitting next to me... efficiency always comes at a cost.
Came after reading the description of video ❤️
I guess only few will get that.
19:52 This is so true!!!
What happened with pot of gold???
Delta 4 theory...
But I think ads are useful, I can agree in most of the industries like Fintech sector, etc... ads may not make a person to bielve more than friend referral but the fact is that ADs are very useful for spreading awareness... Maybe a person do not download the app on the same time by ads but he still be aware of that the this kind of thing exists and then he'll be more vulnerable to try out and more confident to download it..
In simple words of taking his example... by distributing by cake to 30 people 7-8 may download it.. but if the 30 people already aware of the app through ad and then they got the news with cake.. definitely more than 7 people would download the app and try it out...
I got to learn so much🙌 wish i had seen this earlier
Go to local markets you will learn more about business and startups than big fat deep startups......local markets survived for few centuries sure they will survive in the long run.
Ads aren't going away anytime soon, they will just keep becoming more penetrative in the future. All businesses can't just rely on word of mouth.
DUDE HAVE YOU HEARED ABOUT TUPPERWARE WORD OF MOUTH REALLY WORKS
BUT COMPANIES DO THIS BECAUSE OF HUMAN LUST AFTER ALL YOU CAN'T PRESENT SAME 1-2% OF GROWTH TO THE BOARD EVERY YEAR
Increased efficiency but "no time" the Gen-Z paradox
Great information... futuristic
Cred does not advertise they make short comedy reels. Writing this after seeing OG cricketers ad.
Now I understood the magic behind the anger of Rahul Dravid.
Wow his brilliant,
You guys should invite Kunal Shah,
More often and encourage more similarly events for entrepreneurs and start ups.
Are you thinking of starting a startup?
Showed up in CRED ad suggestions.
Although now Cred is burning money, but still many new things learned
its better we just say download cred instead of a Ad in a AD,
Great analysis. Thank you for sharing.
10 years ago all goods and services collectively had low carbon foot print (pollution), hence more efficient in saving environment.
Wow brillrant presenation. Loved every bits you presented
One of the most relevant and informative video
I think his theory applies to the current situation because at that time cred was new and now they want more market penetration which is not possible as people they are targeting may not know how to use it or what cred does
One thing doesn't change between 1919 and 2019. A pandemic