Instead of agitating the problem (or even arousing it) we can instead imagine ourselves as a caring doctor, lightly tapping on the pain point of the patient -- so gently and kindly as to simply confirm that we understand the right problem and so that we are able to provide the right solution.
I discovered your channel because my 10-year-old son is a big Pokemon fan. So I have him to thanks for finding & learning from your awesome videos. Thank you for your guidance & great vibes!
This was really helpful since I’m starting my business about my experience with social media and growing 2M followers and failing and having to start over because followers don’t mean success.
In the past, people say that emotion is not a good thing. But fortunately emotions is a very crucial component in writing stories that sells. Thank you for teaching us, Pat❤
The best part about your videos is not only how value packed with frameworks they are, but how you live and breathe what you're talking about. That's how we know you're not making stuff up - you've been through this and are talking from experience. Thank you for ATLAS
the internet landscape is absolutely brutal compared to the 90s. Competing with slave labor overseas, Big Tech gatekeepers, copycats and more. Seems to me the only "opportunity" left is to sell the fantasy to others
You waited 9years?? Holy sht. This is the sht that hellps me alot. I often get super upset when i see 20y old retired streamers or OF girls with milions in their teenage years honestly. My head is super fcked up and its very hard to escape these emotions. Bit hearing you saying you waited 9 years of fear, and im still looking your video seeing you make it gives me hope. Thanks. Super helpfull
I feel the same, brother. Feeling like we're falling behind, right? The hard pill? Those '20 years old multimillionaires' are all (or mostly, at least) flops and staged. They rented luxury cars and mansions, shared payment with other finance influencers who also wanted to flex. In the end, those mirage are just to funnel people to buy their course (which is rephrased from other course). The real multimillionaire is those rental owners who are raking grands from wannabe riches' insecurity for clouts. I learnt this the hard way. Play the long game. Build foundations of your wealth, grow a sustainable and ethical business. Even if those fails, you're building your own character that will multiply your success. Another hard pill to swallow: They're not your competitor, but your past self is.
Introduction and Context - 00:00:00 The Common Business Funnel - 00:00:26 The Five Finger Funnel Overview - 00:00:53 Building an Audience - 00:01:18 Sponsor Shoutout - 00:01:18 Brand in a Hand Overview - 00:01:43 The Importance of Niching Down - 00:02:06 Defining the Target Problem - 00:03:46 Building Your Email List - 00:04:44 Segmenting Your Audience - 00:05:10 ConvertKit Recommendation - 00:06:08 Creating a Lead Magnet - 00:06:36 Niche Example: Ultramarathon Runners - 00:07:07 Using a Specific Lead Magnet Example - 00:07:31 Relating to Your Audience - 00:08:54 Arousing Emotion and Creating Urgency - 00:10:15 Examples of Creating Urgency - 00:16:18 The Importance of Emotion - 00:18:14 Selling and Overcoming Fear - 00:21:27 Believing in Your Product - 00:21:59 Sharing Results and Testimonials - 00:22:50 Learning from Each Launch - 00:23:45 Final Thoughts on Selling - 00:24:13 Summary: The Atlas Acronym - 00:25:06
My guy listen here, I have been at a standstill with this digital marketing course that I purchased and man running across your video just made everything click I swear. I was already subscribed to your channel but man I’m about to go back and purchase all of your books because it’s obvious that you have the secret sauce! Thanks in advance Brodie!💯 this comment has been brought to you by Shawn “Hawk Powerz”Howard
Pat - at 53, let me give you a heads up, WALKING is challenging for some of us. Walking laps in the pool is a lot easier. ;-) RUNNING!?!? OUCH! bone-on-bone pain (hips/knees). The pool is the way.
I’ve read all your books, listen tot the podcast, following all of your approaches to your way of building and starting my business. But… I’m at my wits end and I’m to the point of closing my business. Probably because I don’t have something people need and I’m just not smart enough or wealthy enough to do it. I’ve been told that I’m doing everything correctly, but I’m literally spinning my wheels. Thanks for all your advice Pat. You’re doing amazing work here and with DPM. Best of luck.
sometimes connecting with a niche can seem challenging as it takes some time to discover their specific needs. you could take a break and return to it when you feel some positive energy. my friend has a bunch of pokemon cards he might enjoy your channel. at a quick glance it feels a Fun and Informative vibe- that what you intend for your audience?
Such an inspiration. I'm trying to apply your plan to my art business, and though we're not seeing sales yes, the process seems game changing for me. Fingers crossed... and thanks.
7 Key Takeaways: 1)Building a large audience doesn't guarantee sales; you need a targeted approach. 2)The "Five Finger Funnel" consists of: Audience, Targeted Problem, List, Arouse, and Sell. 3)Niching down helps you become the go-to resource for a specific audience. 4)Building an email list around a targeted problem is more effective than general list-building. 5)Arousing your audience involves relatability, amplifying the problem, and creating urgency. 6)Emotional connection is crucial in moving people from interest to purchase. 7) Selling is a form of service when you truly believe in your product or solution.
Really insightful video on plugging those initial business leaks! It's evident how crucial a stable foundation is. Curious, which common mistake do you see most newbies make?
I'm an industrial designer and I'm busy moving from only doing consulting work to also launching some of my own products. I am very curious to hear more about your process for designing and launching the Switch Pod. It looks like a very well designed and developed product, but I know that that is only half the battle. The road to getting it people's hands is not easy.
Just found your channel .. I subscribed and have been scrolling through your videos adding what I need to my list for learning and referencing thanks a million
If you ever wanna be a good marketer (and EVERY entrepreneur should learn and become good at marketing) than you need to learn to love being marketed to I LOVE seeing ads, sales emails, etc even if I don’t buy from them cause I love marketing If you resist being marketed too than you’ll probably resist doing the marketing needed to get your own sales and follow up (email 📧 ) is where most sales come from
@@MrYoungzay You might, but my instictual reaction is what the majority of people feel, and me telling them that they have to learn to love to be marketed to, is just NOT going to fly. Marketing is one thing. Filling up my personal email inbox with all this crap is quite another.
@@TribalGlobe idc what the majority of people feel and you shouldn’t either as an entrepreneur because “the majority of people” are broke How did you get on their email list in the 1st place? You had to have subscribed somehow so how is it crap Don’t have to respond to that, just something to be curious about
I've got them from ConvertKit and other companies - sometimes they hand them out or give them away on their platform, or events, and I love them because they share the same values as I do.
my biggest issue. I know it isn't true, but my brain still wants to believe it - "If I can do, why wouldn't someone else just do it? If I can sell it, why would anyone want to buy it if they can do it themselves?" this will not exit my brain, which makes me feel guilty for "taking" money from someone they could just do themselves. Anyone want to help brainwash me? haha😂
Please don't be guilty... The fact that you invested your resources into producing the product sets you apart from others... The marketplace is controlled by doers - people who add value... As an entrepreneur, value exchange is your routine... The price you charge is a fair compensation for all you put in... Continue to add value and don't be guilty of what you profit from value exchange...
Thanks Dan, that's my book, actually. It's a special edition cover that we launched on an anniversary, btu the book "Let Go by Pat Flynn" is indeed on Amazon!
@@patflynn Oh, awesome! I only searched for "Let go" on amazon, and didn't see it in the first full page of results. (hardcover is $88 new. Thank goodness for Audible!)
Hi Pat. I have a site that is 5 months old. Is it possible to niche down too far and not have enough to write content about? I’ve been looking at GSC and the queries that are showing up. If I target those more I’ll wind up with tons of duplicate content in the eyes of Google. Ie. ‘Motivation with weight loss’, how many different angles can you cover about this?
Depends on why you’re buying it Even buying a t shirt could be solving a problem If you buy a new shirt cause most of your old ones are faded or dingy than you’re solving the problem of not wanting to walk around looking dingy or broke For people who buy name brand clothes they’re solving the problem of not wanting to look broke, like they don’t have status, of not fitting in with their friends, family or the people they find attractive who wear certain brand
Pat or people here, kindly help me. I want to work on " finding purpose or joy in day to day" like pat expert in his field. Can you help in narrowing down niche? Like how can I narrow down my idea above?
Consider your own problems. Then consider how someone else could theoretically help solve them for you. Then start asking other people if the idea makes sense and begin building it.
Whats the catch with convertkit? 10k subs for free? Is that broadcasting only? Can you set up automations or autoresponders at the free level? Whats missing?
hey, yeah you can get it free till 10k with one automation and sequence. but, they have compulsory recommendations options. basically, when anyone signs up for your newsletter, they will get 3 recommendations for other creators' newsletters as a pop-up, they can or can't agree to sign up for them as well.
Well said but still 24 minutes of video to explain that everything is right except you need to focus on narrow topics. But Pat is targetting wide audience with "sell anything" title and not aiming at niche how to sell specific things, what's more offering you multiple things in the video description :D Lol like why? :)
I love how aroused (In a non dirty way 🙃) I feel after watching your videos. Now to go review my framework to make sure Im following this dope process!
You won't be so aroused after coming across 5000 other videos, also rambling on and on about in their own convoluted way about how only "their" way works, when in reality it only worked for them ten years ago, when they stumbled across the ultra profitable niche of starting one-legged, underwater pogo stick hockey leagues for balding people
@@HEALTHANDWEALTHCHANNEL-h6o I don't recall @PatFlynn saying his way is the only way. Im quite aware that there are lots of other folks giving advice online. I have followed Pat's work for quite some time and I trust his advice cause I have tried it first hand and got results.
Instead of agitating the problem (or even arousing it) we can instead imagine ourselves as a caring doctor, lightly tapping on the pain point of the patient -- so gently and kindly as to simply confirm that we understand the right problem and so that we are able to provide the right solution.
@@GeorgeKaoCommunity I really appreciate this!!
I love this analogy!
GK!
@@Jacob.Boulus.Coaching 🫡
Please give examples of a copy that's scraping and one gently tapping
I discovered your channel because my 10-year-old son is a big Pokemon fan. So I have him to thanks for finding & learning from your awesome videos. Thank you for your guidance & great vibes!
wait what? What does Pokeman have to do with this?
@@GarrettMunro Pat's got an awesome Pokemon channel called Deep Pocket Monster
@@GarrettMunro Either the algorithym or my son brought me to this channel, but it did start with the Pokemon one. 💛❤️
This was really helpful since I’m starting my business about my experience with social media and growing 2M followers and failing and having to start over because followers don’t mean success.
In the past, people say that emotion is not a good thing. But fortunately emotions is a very crucial component in writing stories that sells. Thank you for teaching us, Pat❤
The tone is just right. A lot of information but a relaxed tone that is pleasant to listen to even when I’m tired and BURNT🎉OUt😅
The best part about your videos is not only how value packed with frameworks they are, but how you live and breathe what you're talking about. That's how we know you're not making stuff up - you've been through this and are talking from experience. Thank you for ATLAS
the internet landscape is absolutely brutal compared to the 90s. Competing with slave labor overseas, Big Tech gatekeepers, copycats and more. Seems to me the only "opportunity" left is to sell the fantasy to others
If that’s what you believe, that’s what you will experience.
I see more opportunity to earn online than ever before!
What do you mean ?
sell coconuts online.
LMAO far from it.
Internet's a medium, it's the industry and niche that determines how viable it is. It's not easy, but it's definitely doable.
"Those who can't do, teach.'
You waited 9years?? Holy sht. This is the sht that hellps me alot. I often get super upset when i see 20y old retired streamers or OF girls with milions in their teenage years honestly. My head is super fcked up and its very hard to escape these emotions. Bit hearing you saying you waited 9 years of fear, and im still looking your video seeing you make it gives me hope. Thanks. Super helpfull
I feel the same, brother. Feeling like we're falling behind, right?
The hard pill? Those '20 years old multimillionaires' are all (or mostly, at least) flops and staged. They rented luxury cars and mansions, shared payment with other finance influencers who also wanted to flex. In the end, those mirage are just to funnel people to buy their course (which is rephrased from other course). The real multimillionaire is those rental owners who are raking grands from wannabe riches' insecurity for clouts.
I learnt this the hard way. Play the long game. Build foundations of your wealth, grow a sustainable and ethical business. Even if those fails, you're building your own character that will multiply your success.
Another hard pill to swallow: They're not your competitor, but your past self is.
The new camera lens looks great. Perfect amount of background blur, and you stayed super sharp.
This is no-b.s., super helpful, totally free, detailed and complete advice: kudo and thanks a lot, Pat Flynn.
Introduction and Context - 00:00:00
The Common Business Funnel - 00:00:26
The Five Finger Funnel Overview - 00:00:53
Building an Audience - 00:01:18
Sponsor Shoutout - 00:01:18
Brand in a Hand Overview - 00:01:43
The Importance of Niching Down - 00:02:06
Defining the Target Problem - 00:03:46
Building Your Email List - 00:04:44
Segmenting Your Audience - 00:05:10
ConvertKit Recommendation - 00:06:08
Creating a Lead Magnet - 00:06:36
Niche Example: Ultramarathon Runners - 00:07:07
Using a Specific Lead Magnet Example - 00:07:31
Relating to Your Audience - 00:08:54
Arousing Emotion and Creating Urgency - 00:10:15
Examples of Creating Urgency - 00:16:18
The Importance of Emotion - 00:18:14
Selling and Overcoming Fear - 00:21:27
Believing in Your Product - 00:21:59
Sharing Results and Testimonials - 00:22:50
Learning from Each Launch - 00:23:45
Final Thoughts on Selling - 00:24:13
Summary: The Atlas Acronym - 00:25:06
Thank you! 🙏
My guy listen here, I have been at a standstill with this digital marketing course that I purchased and man running across your video just made everything click I swear. I was already subscribed to your channel but man I’m about to go back and purchase all of your books because it’s obvious that you have the secret sauce! Thanks in advance Brodie!💯 this comment has been brought to you by
Shawn “Hawk Powerz”Howard
Pat - at 53, let me give you a heads up, WALKING is challenging for some of us. Walking laps in the pool is a lot easier. ;-) RUNNING!?!? OUCH! bone-on-bone pain (hips/knees). The pool is the way.
Dude I'm in the same spot at 34 😅
Thank you for your wonderful content. 3 videos in and 3 pages of note taking in.. I've been looking for something like this. 👍😊
Great video! The tips for selling online are on point. Thanks for sharing!
hands down to my all time favorite influencer.. always a value bombs in every video..
I’ve read all your books, listen tot the podcast, following all of your approaches to your way of building and starting my business. But…
I’m at my wits end and I’m to the point of closing my business. Probably because I don’t have something people need and I’m just not smart enough or wealthy enough to do it. I’ve been told that I’m doing everything correctly, but I’m literally spinning my wheels.
Thanks for all your advice Pat. You’re doing amazing work here and with DPM.
Best of luck.
sometimes connecting with a niche can seem challenging as it takes some time to discover their specific needs. you could take a break and return to it when you feel some positive energy. my friend has a bunch of pokemon cards he might enjoy your channel. at a quick glance it feels a Fun and Informative vibe- that what you intend for your audience?
What's your niche? What problem are you solving?
You continue to blow my mind dude
Cool! Thanks for the tip on Convert Kit!
Such an inspiration. I'm trying to apply your plan to my art business, and though we're not seeing sales yes, the process seems game changing for me. Fingers crossed... and thanks.
7 Key Takeaways:
1)Building a large audience doesn't guarantee sales; you need a targeted approach.
2)The "Five Finger Funnel" consists of: Audience, Targeted Problem, List, Arouse, and Sell.
3)Niching down helps you become the go-to resource for a specific audience.
4)Building an email list around a targeted problem is more effective than general list-building.
5)Arousing your audience involves relatability, amplifying the problem, and creating urgency.
6)Emotional connection is crucial in moving people from interest to purchase.
7) Selling is a form of service when you truly believe in your product or solution.
I learned a lot from this video, thanks Pat Flynn. 👍 this video!
Couldn’t agree more 👏 this is what I do and it’s always worked really well
Very encouraging video brother. God bless you
Amazing value as usual Pat, thank you!
This was so good. Amazing value
Really insightful video on plugging those initial business leaks! It's evident how crucial a stable foundation is. Curious, which common mistake do you see most newbies make?
Thank you for making this simple.
Great work Pat!!!!!
I'm an industrial designer and I'm busy moving from only doing consulting work to also launching some of my own products. I am very curious to hear more about your process for designing and launching the Switch Pod. It looks like a very well designed and developed product, but I know that that is only half the battle. The road to getting it people's hands is not easy.
thanks for this video , I learned a lot 😇
Such useful information...thank you!
ATLAS - Audience, Targeted Problem, List, Arouse, Sell
Thank you Pat
Thanks Pat
Thank you for this video brother
Is it just me or does Pat sound like Graham Crochrane 🤔😏 the tone of voice and cadence is on point dont ya think?
Just found your channel .. I subscribed and have been scrolling through your videos adding what I need to my list for learning and referencing thanks a million
This is pretty valuable knowledge why are the views so low?
Thanks for the information!
amazing Pat!
Very arousing!!! Thank you! 😂
wonderful info Pat, what software or application you used to write on ur presentation in your handwriting
I personally hate receiving things by email. I have unsubscribed to all most everything,
I'm the same
If you ever wanna be a good marketer (and EVERY entrepreneur should learn and become good at marketing) than you need to learn to love being marketed to
I LOVE seeing ads, sales emails, etc even if I don’t buy from them cause I love marketing
If you resist being marketed too than you’ll probably resist doing the marketing needed to get your own sales and follow up (email 📧 ) is where most sales come from
@@MrYoungzay You might, but my instictual reaction is what the majority of people feel, and me telling them that they have to learn to love to be marketed to, is just NOT going to fly. Marketing is one thing. Filling up my personal email inbox with all this crap is quite another.
@@MrYoungzay I don't have enough time to be filtering through a much of marketing crap in my email. That's why I just unsubsribe, block and spam them.
@@TribalGlobe idc what the majority of people feel and you shouldn’t either as an entrepreneur because “the majority of people” are broke
How did you get on their email list in the 1st place? You had to have subscribed somehow so how is it crap
Don’t have to respond to that, just something to be curious about
Pat, it’s been asked in the past but gotta bring it up - where do you get those wonderful shirts you’re always sporting?
I've got them from ConvertKit and other companies - sometimes they hand them out or give them away on their platform, or events, and I love them because they share the same values as I do.
Never heard of. you until now. 27 seconds in, and I'm SOLD. I am your newest subscriber. Feed me.
You are the best.
my biggest issue. I know it isn't true, but my brain still wants to believe it - "If I can do, why wouldn't someone else just do it? If I can sell it, why would anyone want to buy it if they can do it themselves?"
this will not exit my brain, which makes me feel guilty for "taking" money from someone they could just do themselves.
Anyone want to help brainwash me? haha😂
Please don't be guilty...
The fact that you invested your resources into producing the product sets you apart from others...
The marketplace is controlled by doers - people who add value...
As an entrepreneur, value exchange is your routine...
The price you charge is a fair compensation for all you put in...
Continue to add value and don't be guilty of what you profit from value exchange...
Is that a back to the future hoverboard in the background?
Yes sir
Thank You
Can my niche be the pain point I help solve and not the industry?
Hi good content but kinda got lost focus as it was too long. Any summary or shorter video for people that don't have 25-30mins to view a video? Thanks
Yo, Pat! Thanks for the fantastic info.
Who's the author of the LET GO book behind you? I couldn't find it on Amazon.
Thanks Dan, that's my book, actually. It's a special edition cover that we launched on an anniversary, btu the book "Let Go by Pat Flynn" is indeed on Amazon!
@@patflynn Oh, awesome! I only searched for "Let go" on amazon, and didn't see it in the first full page of results. (hardcover is $88 new. Thank goodness for Audible!)
I clicked the convert kit link and it just kept looping on the validation that I’m human or not.
I’ll try again later.
Hey Pat, watched your work for a long time. QUESTION: Is the background real or green screen?
It's real, it's behind me in my office!
Which lens is he using to have this nice blur ?
A wide aperture is what you need for a blurred background. Lower f-stop = Blurry background.
Sorry if this sounds like jibberish haha
Thanku so much very helpful video❤
Hi Pat. I have a site that is 5 months old. Is it possible to niche down too far and not have enough to write content about? I’ve been looking at GSC and the queries that are showing up. If I target those more I’ll wind up with tons of duplicate content in the eyes of Google. Ie. ‘Motivation with weight loss’, how many different angles can you cover about this?
👉 I need advice which one book should I follow learn Copywriting
Problem? Im not solving problems, how is that helpful? When i buy a tshirt im not solving problems and neither do others, you like it and buy
Depends on why you’re buying it
Even buying a t shirt could be solving a problem
If you buy a new shirt cause most of your old ones are faded or dingy than you’re solving the problem of not wanting to walk around looking dingy or broke
For people who buy name brand clothes they’re solving the problem of not wanting to look broke, like they don’t have status, of not fitting in with their friends, family or the people they find attractive who wear certain brand
Pat or people here, kindly help me.
I want to work on " finding purpose or joy in day to day" like pat expert in his field.
Can you help in narrowing down niche? Like how can I narrow down my idea above?
Consider your own problems.
Then consider how someone else could theoretically help solve them for you.
Then start asking other people if the idea makes sense and begin building it.
Whats the catch with convertkit? 10k subs for free? Is that broadcasting only? Can you set up automations or autoresponders at the free level?
Whats missing?
hey, yeah you can get it free till 10k with one automation and sequence. but, they have compulsory recommendations options. basically, when anyone signs up for your newsletter, they will get 3 recommendations for other creators' newsletters as a pop-up, they can or can't agree to sign up for them as well.
The webkit signup doesn't work from iPhone with Chrome. Latest updates installed.
But what have you done? I am seeing your for first time
Baby boomers are my audience. My podcast is Boomer Bytes Podcast. Bytes of info to live your best life.
Madam how is your podcast business going?
@@southlondon86 I am just getting started, The technical side is most challenging.
@@AgiSunflowerVentures Best of luck, madam.
I love your chosen audience! Super relateble
Hey the AI guy Rick whatever his name I tried to Google him couldn't find him could you drop his Link in thanks
TLDW. Why didn't you put timestamp on your video?
Lazy and entitled much?
Tested
Don’t be dirty😂😂😂 oh my… lol
The one who thought it.
💎
Five finger funnel? I like five finger discount instead.
Did you just call me?
You are selling the system. Have you been successful selling a real product?
...well, you can say he is quite successful with selling real products.
Well said but still 24 minutes of video to explain that everything is right except you need to focus on narrow topics.
But Pat is targetting wide audience with "sell anything" title and not aiming at niche how to sell specific things, what's more offering you multiple things in the video description :D Lol like why? :)
So we are your target audience, how did you get us ? 😅
You look like Baby Deol of Bollywood. Do check it out and gift me something for finding your spitting image.
It's not pronounced "neeshes" in America that's the British pronunciation and "nit-chizz" is the American pronunciation
I say neesshes and I'm American 😊
I love how aroused (In a non dirty way 🙃) I feel after watching your videos. Now to go review my framework to make sure Im following this dope process!
Haha! Thanks Gary!
You won't be so aroused after coming across 5000 other videos, also rambling on and on about in their own convoluted way about how only "their" way works, when in reality it only worked for them ten years ago, when they stumbled across the ultra profitable niche of starting one-legged, underwater pogo stick hockey leagues for balding people
@@HEALTHANDWEALTHCHANNEL-h6o I don't recall @PatFlynn saying his way is the only way. Im quite aware that there are lots of other folks giving advice online. I have followed Pat's work for quite some time and I trust his advice cause I have tried it first hand and got results.
Thank you