Profit First: Which Customers Are Eating Your Profit? | YOU WON'T BELIEVE THIS!
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- เผยแพร่เมื่อ 28 พ.ค. 2020
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Profit First: Which Customers Are Eating Your Profit? | YOU WON'T BELIEVE THIS!
Doing this simple profit analysis on your business will blow your mind! These are some statistics laid out in the book Profit First by Mike Michalowicz that will show you which customers are making you profit and which customers are eating your profit!
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Buy Profit First: amzn.to/37EQmd4
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Excellent strategy to analyze clients in this way. Seeing the results of the study as you've shown is nothing less than shocking. I've certainly experienced this with my own client pool over the years but never chose to face the reality of it. The gap is SO much more than the 1% revenue that would be lost by dropping the dead wood (which we called "grinders" because they just grind you into the ground). The psychology of why we keep those clients needs to be addressed; the fear of losing ANY revenue or thinking it's the small clients that keep you in business during the lean times is a mistake that I personally own and am now committed to change.
Yep. You’ll see once you drop those “grinders”, even if you lose revenue, the relief will be way worth it!
awesome vid
That's mindblowing!
Do you know if it is equally true in B2C? Because it seems like B2B numbers.
Funny, I would think the opposite! I assumed mostly B2C. It doesn't clarify this point in the book, but I would think this applies to both. We're currently doing this analysis for each our clients. Have only done a couple so far but the results were the same and they were B2C.