"Do you know what I mean?" Taking responsibility for being understood | Fiona McNae | TEDxExeter

Communication is complicated: Fiona shows how words, numbers and emojis mean different things to people from different backgrounds. She wants us to take more responsibility for ensuring people understand what we're trying to say.
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At TEDxExeter 2016 our speakers encapsulated the idea of movement, that grappling with humanity’s toughest questions requires first a vision, a dream, and then action.
Video Production Chromatrope (chromatrope.co.uk/)
Production Manager Andy Robertson ( / familygamertv )
Fi McNae is the co-founder and CEO of Space Doctors, an international consultancy specialising in strategic cultural and semiotic insight for brands. She has had an important role in bringing academic semiotics into the commercial sphere, using cultural and semiotic techniques in brand strategy, new product development and communications.
Space Doctors is focused on making client teams both informed enough and brave enough to make a positive difference to culture and society through their activities, and to use their brands to this end in a more purposeful and imaginative fashion.
Fi also has a doctorate in molecular toxicology and an MBA specialising in marketing effectiveness and agency accountability.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@robjordan2659]

The listener also must take responsibility. Understanding is dynamic..

[@sudhakudva2]

Thank you Fleassy, hugs