@@justinschrank4806it’s the ideology. The best reference when your doing good and being productive in life is the summer man episode with dons journal writing.
@@TravisGriffinTronTo add on, don't talk down to them. Establish a connection, make a little bond, express what you want to honestly and with clarity.
This ends with Peggy and Don playing as daughter and father, and he is teaching her the whole time.. challenging her to grow.. then she looks him right in the eye and calls him daddy. Twice. This show my god..
@@CodaMission I agree. 100% they knew what they liked and it was across the desk. Going down the rabbit hole would have changed their relationship. Neither wanted the relationship to change. But the tension of being called daddy and what that implied.....
@superman011000 i don't think in the early 60s everyone associated that word with sex, like they do today [which is such a gross indictment of the world we now live in, but, ya know, whatever...]. Am i wrong about this? Can anyone chime in? I'm sure the word has always been used in a dirty way in one form or another, but i just don't think that's the first place a person's mind would go back then. Which would explain peggy pitching it as NEWSPRINT. You know, that thing that is basically Public Relations for companies? Ever heard of it? In conclusion, the minimal calories my fingers burned while typing this was not even worth shouting this into the void. I'm just going to cut off soon here, this is pretty feckless. I think i used that word correctly. Is that the word that means sticking things up your
@@SoulSonder26 My grandma used to say, "We did everything y'all did, we just didn't talk about it so much." Google the erotic art of ancient Pompeii. I assure you they thought of everything.
Disagree to an extent. I mean yes the show went more into the chrcaters (which is why we love and hate them), but don would continue to give philosophical takes on his work. What also happened is that don’s life would crumble. His drinking, neglect of his family, his realization that he was getting older while the new generation that Peggy and Joan represented were replacing guys like him, his constant refusal to properly deal with his past, trying to manage a relationship with a younger woman half way across the country while working in NYC, his peers refusing to kiss his ass as his problems became more evidence t are all factors into why don ends up in the finale not at striling cooper looking down at the city, but In a yoga retreat. I have also read some critics who see the final scene of don smiling with the famous Coke ad as don not actually learning to permanently changing for the better but him going back to his old job, and eventually his old habits. Now I can’t say for certain if that’s what the final scene says, I tend to think don is at peace with himself and the Coke ad is his creation, but the mere fact that good guesses are made shows how mad men was very ambiguous at times with its message. This of course makes the characters a more interesting
@@Hagg-o-tron So I was right. Anyhow, it's a trendy thing young women in amateur porn say when they're having an intercourse. Part of the whole lolita image they're projecting, I guess. I rarely encountered this behaviour in real life though and when I did it felt kinda weird, as I'm not even 30 myself.
Good lord the writing and acting in this show. I've watched the series at least 7 times for.begining to end. And I still come back to these scenes. After all these years I'm still impressed and amazed how the subtilty in their acting says so much. Moss and Hamm have amazing chemistry. Two actors that were made to play off each other.
Yep. And he got drunk while waiting for Don, then botched his pitch and got kicked off the account. And he probably spent years thinking he got shafted when the original partners didn't choose him to join the new agency.
@@jack-ln9nu flight during the “golden age” of flying was awful. The flights were bumpy because of the lack of advancement in the technology in planes made for commercial travel. They weren’t safe. You were five times more likely to die from plane travel then today. Those luxuries that were put on plane rides weren’t to give the passenger a more enjoyable experience. It was to give them a less miserable flight.
mohawk was a regional, relatively low cost airline catered mostly to biz commuters and biz guys looking for a quick weekend getaway they did many innovations...such as the first computerized reservation system...which saved time also had facing seats, so the biz guys could hold meetings right on the plane you can see some of their commercials and promos on yt....they werent selling sex...they sold convenience
I saw a picture just a few days ago with facing seats as a potential bold new innovation for something and somebody commented... I forget exactly but the gist was "would not ever ever ever fly that way". I don't know if he meant "facing somebody" or "backwards".
This is pretty true to an agency internal creative presentation. But creative directors, real creative directors, like Draper, are very rare cats in the ad industry. They are the snow leopards of the business, one of the few at the top of the food chain.
In Don's case, he didn't get the job because of connections. Before he worked at Sterling Cooper, he was working as a fur salesman, doing in-house ad copy on the side. This is how he met Roger Sterling. So the point is that he got the job because he was able to forge a connection, and kept it because he was so fucking good
very much so, even for digital ad/marketinf agencies to this day.... copywriters can be asked to come up with 50 taglines, the creative director may only pick 2 of those that are workable, yet still not good enough for consideration. very very good creative directors are hard to find. agencies should do everything they can to keep the good ones that they have.
How the hell would you fucking know? You're the kind that would repeat generalities that sound insightful but are actually utterly pedestrian and trite. Just like saying "sex sells." It seems like you accidentally provided a perfect illustration of the kind of individual Draper was describing in this clip
Exactly. Marketing and branding is all about FEELINGS. That first guy was just trying to come up with a smart idea. You have to start with FEELING first THEN create the branding/marketing/advertising from that place. The feeling becomes the anchor, the heart, the fertile soil by which every good branding idea is made. Put yourself in your audience's shoes, know what they want to feel, know how your busy can make them feel that, and then DO it. Communicate that through your marketing, ad, branding.
That look Don gave after he sarcastically said "sorry we're late" you knew at that point any future the guy thought he had at the company was now gone. Btw the characters in the show, to start withat least, way over think the adverts, I mean a lot of them nowadays have hardly anything to do with the product itself they're very random.
I'm still trying to figure out if Don telling Kinsey, "Stop trying to write for other writers" was a putdown or the kindest, most encouraging thing he could've said to him.
I’m fairly certain he was applauding his effort and talent but suggesting he direct it elsewhere. He knew what he was doing and he was doing it well but should write for the average customer and not Madison ave.
Kinsey was a hack. Don was trying to help him write better copy, Kinsey wanted to write the great American novel when he actually worked in advertising. He never had one good idea because the average consumer doesn't attend some ivy league college
That really is an astute observation despite how obvious it is. I think the reason it skips past our attention is exactly because it is too obvious to notice. I read your comment and I realized I always knew Paul was like that but I was never really fully aware of it. I think him not being good at his job is trying to say something. Funny how Don and Paul both being completely different intellectually end up wandering away from one place to the other, one is broke and penniless and the other is not yet both are just in the same state of weary travel.
@@AD98. Paul had his moments (Marilyn vs. Jackie). But he had to work very hard at it, unlike Peggy who it came much more naturally. Hence Don's "they hate us for it" - He's talking about the other add folks who can't do what he and Peggy can do
Agree. Paul Kinsey’s character gets clearer as I am rewatching the series. He is a dreamer, someone who wants to become an artist, but without realising what it means being one. He wants fame, he wants to be seen as brilliant, but he is too occupied to look right, to say clever stuff etc.
To be honest, it's something you notice because it just means he is mediocre (best term I could think of) and we hardly notice mediocre people. We notice the people who succeed and who fail epically but never the ones in between.
I feel like this doesn’t get talked about enough, but when you know that Don grew up in a whorehouse it makes so much sense he would be such a great ad man. So many parallels! He’s right, it’s not the sex that would sell for the workers either, but their customers feeling something. Intimacy, comfort, power, engaging in the forbidden, etc.
So how exactly does the hierarchy work? I always had trouble following it on the show. What is the difference between a copy chief and a creative director? Why is the creative director the head of everything? What exactly is copy? Is it just slogans and marketing tactics? I get that art is its own department but why is Don in charge of all these people?
Creative director handles the entire creative process of advertising. The copy chief and the art director both come under him. Copy is basically slogan writing and art are the visuals to support the slogans. Keep in mind this is how it worked in the show's timeline during the 60s.
Creative Director is basically a Senior Executive in the company. The bridge between the sales people and the ad campaign people. In Don's case, he's a boss that eventually gets made partner of the firm and becomes part owner in the agency. Copy Chief is just basically a department lead position of people working on ad campaigns. "Copy" is just basically laying the content in written form. Basically like slogan writing, script writing and general blueprinting of an ad campaign.
I'm not an advertising person, but I'd like to hear from real advertising people... is what Don says in this show actually good / insightful advise, or is it just good writing to move the story along? to a lay person it *sounds* really convincing, but is it?
It's total bollocks.They spend their entire time guessing how any product's target audience thinks/behaves based on how they think/behave themselves. And they're usually nothing like any of the target audiences. It's true to life in the fact that that's actually how most ad and marketing people operate. They all think they have this super-power called 'gut-feel' (see that Bud Light muppet). It's why around 85% of all ads fail (at which point ad people then come up with the excuse for their client that the ad is upposed to work over the 'long term'. Problem is, if an ad has no short-term effect, it will have zero long-term effect unless you spend a fortune on media behind it to get some mere exposure effect happening so it will simply become familiar enough to become famous - but that's the most inefficient way to advertise and doesn't ever generate a profitable return on the advertising investment). If engineers built bridges the way ad agencies build ad campaigns, you'd never drive over one.
Pretentious. People don't like ads - it's the price they pay for watching free things. They immediately see you as hindering their entertainment. Your hook judges people. Besides, Mohawk in the show wasn't the best airline ever. That'd be American Airlines, which Sterling Cooper tried to acquire. Not only ''feel free to lower your standards'' looks like a desperate girlfriend saying 'do whatever' with tears in her eyes, but also people know it's not true.
@@Matheus.Furtado How about: Mohawk: _You still get where you're going, but have much more money to spend when you get there._ It emphasizes their main strength over their competitors (their affordability) while doing it in such a way that doesn't come off as "cheap".
I'd just reach blindly into my swipe file, pull out a random headline, and massage it to fit the product. Let's see... "Mohawk Airlines - Don't Think About It. Just Do It." Image would be a passenger sitting in the aisle seat with a leather pilot helmet, pilot goggles, bomber jacket, and scarf.
I don’t get why don says at the end it’s not about sex when during the first pitch he said that the ads should have sexual appeal because that would catch the men who make the money for the family eyes.
after binge-watching this series, and now looking back at the scenes, I can't help but seeing Don as a fraud, as someone who he's not supposed to be, and how easy it would be for anyone to be a bad-ass in the same situation.
This scene seems pointless, as do all other scenes of the several I just watched here on TH-cam. Does the TV show even have a point? It's like if you took all the magic out of Bewitched and what was left over, Darren at the office, was your show.
It’s a show that’s heavily dialogue and character driven rather then plot driven. If you enjoy character development, genius dialogue, and amazing acting you’ll like this show. It’s not really your thing if you’re expecting explosions and action.
The point, is there is no point, because, we are Americans, and within this system, as all others we are told what to think, ergo, must I you what the point is? Make your own mind up.
“I don’t care where I’m going. I just want to see the city disappearing behind me.” Pretty much how Don lived his life.
Damn so true
U forgot to add the quintessential line “excellent writing / excellent storytelling” 😂
You forgot to say "Bravo Vince"
Don't judge his behavior when you hadn't lived his early life.
Not really, since he moved to the city and pretty much lived there the rest of his documented life. It sounds great, but it's not accurate
Some of my favorite scenes were Don running creative at the original agency. I'm 100% certain this is when he truly enjoyed his job the most.
Agreed. Watching him mentor Peggy and his thought process is worth a semester of business school.
@@Pianoman999 when I'm binging this show I'm always just a little bit better at work
@@justinschrank4806that’s so true
@@justinschrank4806it’s the ideology. The best reference when your doing good and being productive in life is the summer man episode with dons journal writing.
"Stop writing for other writers" one of the best lines that screenwriters need to hear
please explain what this means
@@andrewkost2625he means stop trying to impress your peers and do your job of getting into the mindset of the people you're trying to market to.
@@TravisGriffinTronTo add on, don't talk down to them. Establish a connection, make a little bond, express what you want to honestly and with clarity.
"Stop writing for other writers" Good one!
This ends with Peggy and Don playing as daughter and father, and he is teaching her the whole time.. challenging her to grow.. then she looks him right in the eye and calls him daddy. Twice. This show my god..
Yeah, ain't nothing father/daughter about that moment
@@CodaMission office 304s lol
@@CodaMission I agree. 100% they knew what they liked and it was across the desk. Going down the rabbit hole would have changed their relationship. Neither wanted the relationship to change. But the tension of being called daddy and what that implied.....
@superman011000 i don't think in the early 60s everyone associated that word with sex, like they do today [which is such a gross indictment of the world we now live in, but, ya know, whatever...]. Am i wrong about this? Can anyone chime in? I'm sure the word has always been used in a dirty way in one form or another, but i just don't think that's the first place a person's mind would go back then. Which would explain peggy pitching it as NEWSPRINT. You know, that thing that is basically Public Relations for companies? Ever heard of it? In conclusion, the minimal calories my fingers burned while typing this was not even worth shouting this into the void. I'm just going to cut off soon here, this is pretty feckless. I think i used that word correctly. Is that the word that means sticking things up your
@@SoulSonder26 My grandma used to say, "We did everything y'all did, we just didn't talk about it so much." Google the erotic art of ancient Pompeii. I assure you they thought of everything.
Michael Gladis (Paul Kinsey) is a such a good actor it's a shame we haven't seen him in more television and movies.
I really disliked Paul lol
Yeah he was an asshole and not creative at all.
Hi Michael
He joined a cult...
yeah... the way he takes that sip of whiskey when he's clearly already drunk is fantastic. (not saying I have that experience or not lmao)
"they can't do what we do and they hate us for it"
Don really just talking about himself here lol
I forgot how philosophical Don was about advertising in the earlier seasons. Seems like he lost some of that as the show went on.
Drinking two fifths of Canadian whiskey a day will do that.
@@Pianoman999 He just drank two-fifths of Canadian whiskey, dare him to drive?
@@adriande1 you ruined christmas
The show became less about advertising, more about Don.
Disagree to an extent. I mean yes the show went more into the chrcaters (which is why we love and hate them), but don would continue to give philosophical takes on his work.
What also happened is that don’s life would crumble. His drinking, neglect of his family, his realization that he was getting older while the new generation that Peggy and Joan represented were replacing guys like him, his constant refusal to properly deal with his past, trying to manage a relationship with a younger woman half way across the country while working in NYC, his peers refusing to kiss his ass as his problems became more evidence t are all factors into why don ends up in the finale not at striling cooper looking down at the city, but In a yoga retreat. I have also read some critics who see the final scene of don smiling with the famous Coke ad as don not actually learning to permanently changing for the better but him going back to his old job, and eventually his old habits. Now I can’t say for certain if that’s what the final scene says, I tend to think don is at peace with himself and the Coke ad is his creation, but the mere fact that good guesses are made shows how mad men was very ambiguous at times with its message. This of course makes the characters a more interesting
I physically recoil whenever someone says Daddy because of the Internet
What do you mean?
@@Hagg-o-tron oh my sweet senior citizen
@@adamfrisk956 still no answer, but yes... I should probably look into renewing my bus pass. These toffees are burning a hole in my corduroy trousers.
@@Hagg-o-tron So I was right. Anyhow, it's a trendy thing young women in amateur porn say when they're having an intercourse. Part of the whole lolita image they're projecting, I guess. I rarely encountered this behaviour in real life though and when I did it felt kinda weird, as I'm not even 30 myself.
😂😂😂😂
You feeling something. That's the product.
"Hello, I'm Don Draper. I don't feel anything - except self-loathing and the 'Imposter Syndrome.' But if you fly Mohawk, you can feel alive!"
Good lord the writing and acting in this show. I've watched the series at least 7 times for.begining to end. And I still come back to these scenes. After all these years I'm still impressed and amazed how the subtilty in their acting says so much. Moss and Hamm have amazing chemistry. Two actors that were made to play off each other.
It's an incredible show, one of my absolute favorites of all time and among my most rewatched
@@Breadking100Mine too !
I think its the best TV show of all time.
That look in her eyes. You're not sure if she's flirting with him or just agreeing that they're onto something. So powerful.
Paul gives Don crap for being late but didn’t use that time to come up with any ideas he could present with confidence
Yep. And he got drunk while waiting for Don, then botched his pitch and got kicked off the account. And he probably spent years thinking he got shafted when the original partners didn't choose him to join the new agency.
"You wanna get on the plane to feel alive."
Don would have been shocked if he flew today.
Pretzels and Ginger Ale yep.
Virus shutdown.
In Don's day, people wore nice clothes to get on a plane. Now they wear sweats & shorts.
nowadays you get OFF the plane to feel alive
@@jack-ln9nu flight during the “golden age” of flying was awful. The flights were bumpy because of the lack of advancement in the technology in planes made for commercial travel. They weren’t safe. You were five times more likely to die from plane travel then today. Those luxuries that were put on plane rides weren’t to give the passenger a more enjoyable experience. It was to give them a less miserable flight.
mohawk was a regional, relatively low cost airline
catered mostly to biz commuters and biz guys looking for a quick weekend getaway
they did many innovations...such as the first computerized reservation system...which saved time
also had facing seats, so the biz guys could hold meetings right on the plane
you can see some of their commercials and promos on yt....they werent selling sex...they sold convenience
I TH-camd it and all that came up was some accident that occurred in some year. I thought that was some underlying tragedy to all this
That computerized system they came up with is probably still more modern than the one that Southwest uses today!
They didn't sell convenience, they sold a lifestyle. "People buy things to realize their aspirations." - Bertram Cooper
I saw a picture just a few days ago with facing seats as a potential bold new innovation for something and somebody commented... I forget exactly but the gist was "would not ever ever ever fly that way". I don't know if he meant "facing somebody" or "backwards".
@@petermgruhn nothing new under the sun
This is pretty true to an agency internal creative presentation. But creative directors, real creative directors, like Draper, are very rare cats in the ad industry. They are the snow leopards of the business, one of the few at the top of the food chain.
And they were ready to throw Don away after one bad meeting with Hershey. They should be ashamed, after all he’s done for them.
@@jjjjjjjjjjjjjjjj178 That wasn't a "bad meeti ng", it was a borderline meltdown
In Don's case, he didn't get the job because of connections. Before he worked at Sterling Cooper, he was working as a fur salesman, doing in-house ad copy on the side. This is how he met Roger Sterling.
So the point is that he got the job because he was able to forge a connection, and kept it because he was so fucking good
very much so, even for digital ad/marketinf agencies to this day....
copywriters can be asked to come up with 50 taglines, the creative director may only pick 2 of those that are workable, yet still not good enough for consideration.
very very good creative directors are hard to find. agencies should do everything they can to keep the good ones that they have.
How the hell would you fucking know? You're the kind that would repeat generalities that sound insightful but are actually utterly pedestrian and trite. Just like saying "sex sells."
It seems like you accidentally provided a perfect illustration of the kind of individual Draper was describing in this clip
Finding the emotional truth in any product. Excellent show, that perped my interest in the Ad business.
"we have to appeal to people with no sense of humor" (i.e. rich people who could afford to fly back then)
If you think rich people lack something, you lack it.
@@reallyhappenings5597 you just missed mine and Don's point. They may have a sense of humor, but let's just say they're hard to entertain.
Exactly. Marketing and branding is all about FEELINGS. That first guy was just trying to come up with a smart idea. You have to start with FEELING first THEN create the branding/marketing/advertising from that place. The feeling becomes the anchor, the heart, the fertile soil by which every good branding idea is made. Put yourself in your audience's shoes, know what they want to feel, know how your busy can make them feel that, and then DO it. Communicate that through your marketing, ad, branding.
This exactly parallels Don’s trip to Baltimore w Sal. He sleeps with a stewardess and accidentally brings home a pendent to his daughter.
Don and both have little adventures too! Sal gets caught by Don with the hotel worker when they get evacuated for a fire.
I love how every time he lights his cigarette he blocks the wind with his hand as if they’re not indoors.
that's honestly just something a lot of smokers too out of habit. You smoke a lot outside, it becomes automatic, I do it sometimes too.
Force of Habit
"They can't do what we do. And they hate us for it."
"They hate us cause they ain't us"
@@Eu-Abreu anus*
That look Don gave after he sarcastically said "sorry we're late" you knew at that point any future the guy thought he had at the company was now gone. Btw the characters in the show, to start withat least, way over think the adverts, I mean a lot of them nowadays have hardly anything to do with the product itself they're very random.
The creative process is always based on finding meaning and emotion within the ad product.
overthinking the adverts is what Ad Men do
"Sex sells"
"Says who?"
...
...the pre cable tv era was so goooood
His Kodak Carousel pitch is probably my favorite, but I love this scene for its peek into the process.
i want one those sandwiches so bad
I'm still trying to figure out if Don telling Kinsey, "Stop trying to write for other writers" was a putdown or the kindest, most encouraging thing he could've said to him.
I’m fairly certain he was applauding his effort and talent but suggesting he direct it elsewhere. He knew what he was doing and he was doing it well but should write for the average customer and not Madison ave.
Kinsey was a hack. Don was trying to help him write better copy, Kinsey wanted to write the great American novel when he actually worked in advertising. He never had one good idea because the average consumer doesn't attend some ivy league college
It was positive
I've been a copywriter/CD (agency owner et.c) for 30 years and i have no idea what he meant and I've watched this scene a dozen times.
Both.
The last part is just brilliant, great example of coaching
And Peggy had zero gratitude.
@@NR-rv8rz "That's what the money is for!" 🤣🤣🤣
@@NR-rv8rz she's plenty grateful.
@@RobbySuits😂😂😂
Christ Don was a good teacher at times.
Jon Hamm had taught high school English in real life.
Peggy: what did you bring me daddy?
Don: deez nuts
Utz are better than nuts
@@adamfrisk956 don’t be a nut, take some utz !
Got em
Paul was not very good at his job.
That really is an astute observation despite how obvious it is. I think the reason it skips past our attention is exactly because it is too obvious to notice.
I read your comment and I realized I always knew Paul was like that but I was never really fully aware of it.
I think him not being good at his job is trying to say something. Funny how Don and Paul both being completely different intellectually end up wandering away from one place to the other, one is broke and penniless and the other is not yet both are just in the same state of weary travel.
@@AD98. Paul had his moments (Marilyn vs. Jackie). But he had to work very hard at it, unlike Peggy who it came much more naturally. Hence Don's "they hate us for it" - He's talking about the other add folks who can't do what he and Peggy can do
Agree. Paul Kinsey’s character gets clearer as I am rewatching the series. He is a dreamer, someone who wants to become an artist, but without realising what it means being one. He wants fame, he wants to be seen as brilliant, but he is too occupied to look right, to say clever stuff etc.
To be honest, it's something you notice because it just means he is mediocre (best term I could think of) and we hardly notice mediocre people. We notice the people who succeed and who fail epically but never the ones in between.
Henry Peters I think Paul could have ”made it”, if he had realised how hard work looks like. If he had stopped romanticising.
What did you bring me daddy? .... very nice.
Very nice.. and her delivery.. oof
Absolutely Incredible Mad Man Friends
Mad Men gets better with age.
"They can't do what we do, and they hate us for it." So true.
Incredible Don Draper Entity
There has to be advertising for people who don't have a sense of humor.
"You want to get on an airline to feel alive."
Sigh...oh how optimistic we were about flying.
Super Elegant and Inteligent Don Draper Entity
Fantastic Mad Man
Don is a very sensitive man, he sees the forest while others see the tree.
Just spitballing here:
Mohawk airline: We don't have small pox in our blankets.
Paul Kinsey looks like Landmark in the 60s, before actualizing his Tarkov streamer career
Seriously need to get some Brylcreem.
"Dale wake up"... hahahaha!
Philosophical probably need this to advertise and fix someone like united's problems.
My favorite scene from the serries.
Dale with the most awkward cameo in history, and then written off the show 5 min later
and then he returned when they pitched for Jaguar
He's sick.
Spectacular Don Draper
5:18 They can't do what we do, and they hate us for it. When Madmen is talking about ads and gives us a glimpse into the way people think.
I feel like this doesn’t get talked about enough, but when you know that Don grew up in a whorehouse it makes so much sense he would be such a great ad man. So many parallels! He’s right, it’s not the sex that would sell for the workers either, but their customers feeling something. Intimacy, comfort, power, engaging in the forbidden, etc.
I'm guessing this scene is one of many used in classrooms all over the US
Draped looks like James Bond here.
I'd say he looked like the best batman.
I only just started watching Mad Men, but I get the sneaking suspicion that Sal might be gay.
How much have you seen?
Draper is never satisfied
Mohawk Airlines Very Inteligent and Professional Airlines
So how exactly does the hierarchy work? I always had trouble following it on the show. What is the difference between a copy chief and a creative director? Why is the creative director the head of everything? What exactly is copy? Is it just slogans and marketing tactics? I get that art is its own department but why is Don in charge of all these people?
Creative director handles the entire creative process of advertising. The copy chief and the art director both come under him. Copy is basically slogan writing and art are the visuals to support the slogans. Keep in mind this is how it worked in the show's timeline during the 60s.
Creative Director is basically a Senior Executive in the company. The bridge between the sales people and the ad campaign people. In Don's case, he's a boss that eventually gets made partner of the firm and becomes part owner in the agency. Copy Chief is just basically a department lead position of people working on ad campaigns. "Copy" is just basically laying the content in written form. Basically like slogan writing, script writing and general blueprinting of an ad campaign.
high cheekbones :) pocahontas lol
Shows how behind the times our Orange and Chief is.
fuck off
Fauxcahontas!
Interesting dialogue. "Ideating" is a non-word used by people who think sex sells.
I'm not an advertising person, but I'd like to hear from real advertising people... is what Don says in this show actually good / insightful advise, or is it just good writing to move the story along?
to a lay person it *sounds* really convincing, but is it?
It's total bollocks.They spend their entire time guessing how any product's target audience thinks/behaves based on how they think/behave themselves. And they're usually nothing like any of the target audiences. It's true to life in the fact that that's actually how most ad and marketing people operate. They all think they have this super-power called 'gut-feel' (see that Bud Light muppet). It's why around 85% of all ads fail (at which point ad people then come up with the excuse for their client that the ad is upposed to work over the 'long term'. Problem is, if an ad has no short-term effect, it will have zero long-term effect unless you spend a fortune on media behind it to get some mere exposure effect happening so it will simply become familiar enough to become famous - but that's the most inefficient way to advertise and doesn't ever generate a profitable return on the advertising investment). If engineers built bridges the way ad agencies build ad campaigns, you'd never drive over one.
I liked "Where are YOU going?" and "Come away with us" wasn't that last one used for something? Ah yes Norah Jones Come away with me. Excellent.
Imagine using your hands in a collective bowl of ice
"Fly Mohawk .... or feel free to lower your standards."
This is the hook I would have gone with.
Pretentious. People don't like ads - it's the price they pay for watching free things. They immediately see you as hindering their entertainment. Your hook judges people. Besides, Mohawk in the show wasn't the best airline ever. That'd be American Airlines, which Sterling Cooper tried to acquire. Not only ''feel free to lower your standards'' looks like a desperate girlfriend saying 'do whatever' with tears in her eyes, but also people know it's not true.
Then you'd be fired
@@Matheus.Furtado How about: Mohawk: _You still get where you're going, but have much more money to spend when you get there._ It emphasizes their main strength over their competitors (their affordability) while doing it in such a way that doesn't come off as "cheap".
I'd just reach blindly into my swipe file, pull out a random headline, and massage it to fit the product. Let's see...
"Mohawk Airlines - Don't Think About It. Just Do It."
Image would be a passenger sitting in the aisle seat with a leather pilot helmet, pilot goggles, bomber jacket, and scarf.
Big Indian Chief Fly Mohawk...
There has to be advertising for people that don't have a sense of humour. Especially about something like flying.
"Who's your Daddy?" Would've been my pitch.😅
“It’s about adventure” made me cringe laugh
Pleroma India Very Elegant and Beautiful
God i love her saying daddy
They could have done so many knockoff pornos from that line.
*BONK*
Whatever happened to poor ol dale?
I don’t get why don says at the end it’s not about sex when during the first pitch he said that the ads should have sexual appeal because that would catch the men who make the money for the family eyes.
5:38 So, Peggy invented the gold digger copy
the mad man acute to discern a feat from duds...
They talk about Elizabeth Warren at 2:45.
🤣🤣🤣 #Legend
5:01
If Don Draper had a nickel for every girl he made call him daddy..
Don’s mind is just drifting into irrelevance here. “Blah, blah blah.”
He’s in his own world, bored that everyone around him can’t keep up.
How do people watch this show and not see don draper's huge ego
What do you mean they don't see it? It is evident in almost every single scene....
I would've gone with "where are they going?" instead of "what did you bring me Daddy?" what kind of ad is that.
in fact, the radio ads used "wherever youre going"
Bold New Horizons
Air travel is too explensive to waste on your life partner
The joke today
5:30 damn!!! we can almost taste the sexual tension! This was such an amazing series!!!
"Its about a fantastical people who are taking you some place you've never been".
Mohawk Airlines - The Eagle of the Air
too corny?
Archie Archius
Pretty sure that the eagle is the eagle of the air.
Don seems like a pain in the arse to work with. The whole ‘tortured genius alpha male’ is so cliche
after binge-watching this series, and now looking back at the scenes, I can't help but seeing Don as a fraud, as someone who he's not supposed to be, and how easy it would be for anyone to be a bad-ass in the same situation.
Did you pay attention to the scene when Bert finds out about Don because of Pete?
Don typical of the '60s. Cheap ads covering bad things.... L.A. Watt's Riots, etc..
Fly with Xenu.
"Ideating" might be one of the most stupid words of recent years. Maybe ever. Was "thinking" controversial or offensive in some way?
Cracks me up that people smoked so much, knowing it was bad for them even then. A different time.
It was obnoxious…and genius for it. Almost everything pale faces in comparison…or so say the Mohawk.
he was so full of shit here but at his peak he was delisuional enough to believe he actually did something here, because he did.
People like this writing?
Back when employees actually had respect for their employer. Now you would get sued if you made the deadline tomorrow instead of friday
wtf is "ideating"?
Daddy
What uninspired ideation.
Cut the smoking!
To think that entire industry was decimated by the onset of internet influencers.
How some of the real poontang? Betty and Joan. Those were some pieces of quality tail.
Tail? Poontang? You sound like an idiot...
Imagine Elisabeth Moss asking you, "What did you bring me, Daddy?".
I just threw up in my mouth
@@usefulcommunication4516 I'm pretty sure we all knew before you did.
This scene seems pointless, as do all other scenes of the several I just watched here on TH-cam. Does the TV show even have a point? It's like if you took all the magic out of Bewitched and what was left over, Darren at the office, was your show.
forbes mag You are so wrong, this show rules.
It’s a show that’s heavily dialogue and character driven rather then plot driven. If you enjoy character development, genius dialogue, and amazing acting you’ll like this show. It’s not really your thing if you’re expecting explosions and action.
This show has everything. It's about greed desire success. All the characters want happiness but are looking in the wrong places.
The point, is there is no point, because, we are Americans, and within this system, as all others we are told what to think, ergo, must I you what the point is? Make your own mind up.
watches only youtube scenes haha
This seems like such an obnoxious show
yeah, and look what we have today...
the show is titled "mad men". did you think it was about kind buddhists?
It was the '60s . What do ya expect ?