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Don Draper pitching the idea of Playtex to its executives
Jacqueline Kennedy, Marilyn Monroe - women have feelings about these women because men do. Because we want both and we wanna be both. The good and the evil. The conservative and the wild!
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Don Draper discussing the adcopy of Mohawk AirlinesDon Draper discussing the adcopy of Mohawk Airlines
Don Draper discussing the adcopy of Mohawk Airlines
มุมมอง 378K8 ปีที่แล้ว
Marketing Lessons from Madmen - This video gives a sneak peak into the process of the creatives. Don gives a philosophical twist to the initial idea and pushes people to come up with a better idea. Though we will never know how the final ad copy turned out, but the creative process is as stimulating as the end - pitch.

ความคิดเห็น

  • @alexanderduffield99
    @alexanderduffield99 2 หลายเดือนก่อน

    His Kodak Carousel pitch is probably my favorite, but I love this scene for its peek into the process.

  • @ArmyJames
    @ArmyJames 4 หลายเดือนก่อน

    I only just started watching Mad Men, but I get the sneaking suspicion that Sal might be gay.

    • @MalGK24
      @MalGK24 2 หลายเดือนก่อน

      How much have you seen?

  • @justinschrank4806
    @justinschrank4806 5 หลายเดือนก่อน

    Back when employees actually had respect for their employer. Now you would get sued if you made the deadline tomorrow instead of friday

  • @nimaiplouffe7121
    @nimaiplouffe7121 6 หลายเดือนก่อน

    “It’s about adventure” made me cringe laugh

  • @aldohernandez106
    @aldohernandez106 8 หลายเดือนก่อน

    he was so full of shit here but at his peak he was delisuional enough to believe he actually did something here, because he did.

  • @jamesrawlins735
    @jamesrawlins735 8 หลายเดือนก่อน

    I'm guessing this scene is one of many used in classrooms all over the US

  • @432Restoration
    @432Restoration 8 หลายเดือนก่อน

    Whatever happened to poor ol dale?

  • @Apostrophe4035
    @Apostrophe4035 9 หลายเดือนก่อน

    I feel like this doesn’t get talked about enough, but when you know that Don grew up in a whorehouse it makes so much sense he would be such a great ad man. So many parallels! He’s right, it’s not the sex that would sell for the workers either, but their customers feeling something. Intimacy, comfort, power, engaging in the forbidden, etc.

  • @jasonwhite6880
    @jasonwhite6880 11 หลายเดือนก่อน

    What uninspired ideation.

  • @jdlk-ny5yo
    @jdlk-ny5yo ปีที่แล้ว

    Don seems like a pain in the arse to work with. The whole ‘tortured genius alpha male’ is so cliche

  • @royfr8136
    @royfr8136 ปีที่แล้ว

    But sex, does sell...

  • @pixelpatter01
    @pixelpatter01 ปีที่แล้ว

    5:18 They can't do what we do, and they hate us for it. When Madmen is talking about ads and gives us a glimpse into the way people think.

  • @crazyboxer3689
    @crazyboxer3689 ปีที่แล้ว

    Exactly. Marketing and branding is all about FEELINGS. That first guy was just trying to come up with a smart idea. You have to start with FEELING first THEN create the branding/marketing/advertising from that place. The feeling becomes the anchor, the heart, the fertile soil by which every good branding idea is made. Put yourself in your audience's shoes, know what they want to feel, know how your busy can make them feel that, and then DO it. Communicate that through your marketing, ad, branding.

  • @christianzafiroglu6705
    @christianzafiroglu6705 ปีที่แล้ว

    Don’s mind is just drifting into irrelevance here. “Blah, blah blah.” He’s in his own world, bored that everyone around him can’t keep up.

  • @hagbard72
    @hagbard72 ปีที่แล้ว

    Fly with Xenu.

  • @3girlrhumba
    @3girlrhumba ปีที่แล้ว

    it's really pathetic to watch this show for business advice lmao

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Super Elegant and Inteligent Don Draper Entity

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Absolutely Incredible Mad Man Friends

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Mohawk Airlines Very Inteligent and Professional Airlines

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Fantastic Mad Man

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Spectacular Don Draper

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Incredible Don Draper Entity

  • @caioaugustoaddonovillela3348
    @caioaugustoaddonovillela3348 ปีที่แล้ว

    Pleroma India Very Elegant and Beautiful

  • @thefishfin-atic7106
    @thefishfin-atic7106 ปีที่แล้ว

    5:30 damn!!! we can almost taste the sexual tension! This was such an amazing series!!!

  • @breedingaquariumfish9830
    @breedingaquariumfish9830 ปีที่แล้ว

    after binge-watching this series, and now looking back at the scenes, I can't help but seeing Don as a fraud, as someone who he's not supposed to be, and how easy it would be for anyone to be a bad-ass in the same situation.

    • @RobbySuits
      @RobbySuits ปีที่แล้ว

      Did you pay attention to the scene when Bert finds out about Don because of Pete?

  • @catsupchutney
    @catsupchutney ปีที่แล้ว

    To think that entire industry was decimated by the onset of internet influencers.

  • @lewko1
    @lewko1 ปีที่แล้ว

    Daddy

  • @esteban1487
    @esteban1487 ปีที่แล้ว

    Cracks me up that people smoked so much, knowing it was bad for them even then. A different time.

  • @-youngish
    @-youngish ปีที่แล้ว

    "Ideating" might be one of the most stupid words of recent years. Maybe ever. Was "thinking" controversial or offensive in some way?

  • @willt.9654
    @willt.9654 ปีที่แล้ว

    I love how every time he lights his cigarette he blocks the wind with his hand as if they’re not indoors.

    • @Toxodos
      @Toxodos ปีที่แล้ว

      that's honestly just something a lot of smokers too out of habit. You smoke a lot outside, it becomes automatic, I do it sometimes too.

    • @chethanmnaik49
      @chethanmnaik49 8 หลายเดือนก่อน

      Force of Habit

  • @edwardgiovannelli5191
    @edwardgiovannelli5191 ปีที่แล้ว

    I'm not an advertising person, but I'd like to hear from real advertising people... is what Don says in this show actually good / insightful advise, or is it just good writing to move the story along? to a lay person it *sounds* really convincing, but is it?

    • @usefulcommunication4516
      @usefulcommunication4516 ปีที่แล้ว

      It's total bollocks.They spend their entire time guessing how any product's target audience thinks/behaves based on how they think/behave themselves. And they're usually nothing like any of the target audiences. It's true to life in the fact that that's actually how most ad and marketing people operate. They all think they have this super-power called 'gut-feel' (see that Bud Light muppet). It's why around 85% of all ads fail (at which point ad people then come up with the excuse for their client that the ad is upposed to work over the 'long term'. Problem is, if an ad has no short-term effect, it will have zero long-term effect unless you spend a fortune on media behind it to get some mere exposure effect happening so it will simply become familiar enough to become famous - but that's the most inefficient way to advertise and doesn't ever generate a profitable return on the advertising investment). If engineers built bridges the way ad agencies build ad campaigns, you'd never drive over one.

  • @annalisavajda252
    @annalisavajda252 ปีที่แล้ว

    Well in retrospect of the personal problems both women endured I wouldn't envy either of them not Jackie with he stillborn and miscarried children or her husband's affair with Marilyn he's probably the only man that did have them both and of course poor Norma Jean abused and exploited all her life only a miscarriage no children at all three sad marriages. How desires and expectations change. Of course on Mad Men Peggy just had a whole full term pregnancy without even noticing no period no morning sickness etc? Then just gives the child away like nothing and back to work.

  • @annalisavajda252
    @annalisavajda252 ปีที่แล้ว

    Well in retrospect of the personal problems both women endured I wouldn't envy either of them not Jackie with he stillborn and miscarried children or her husband's affair with Marilyn he's probably the only man that did have them both and of course poor Norma Jean abused and exploited all her life only a miscarriage no children at all three sad marriages. How desires and expectations change.

  • @kludgedude
    @kludgedude ปีที่แล้ว

    Cut the smoking!

  • @geniosityfilms
    @geniosityfilms ปีที่แล้ว

    "Stop writing for other writers" one of the best lines that screenwriters need to hear

    • @andrewkost2625
      @andrewkost2625 ปีที่แล้ว

      please explain what this means

    • @TravisGriffinTron
      @TravisGriffinTron ปีที่แล้ว

      ​@@andrewkost2625he means stop trying to impress your peers and do your job of getting into the mindset of the people you're trying to market to.

    • @riparoo9675
      @riparoo9675 ปีที่แล้ว

      ​@@TravisGriffinTronTo add on, don't talk down to them. Establish a connection, make a little bond, express what you want to honestly and with clarity.

  • @Jargon
    @Jargon ปีที่แล้ว

    Paul Kinsey looks like Landmark in the 60s, before actualizing his Tarkov streamer career

  • @adamsterling4946
    @adamsterling4946 ปีที่แล้ว

    Interesting dialogue. "Ideating" is a non-word used by people who think sex sells.

  • @sutlive22
    @sutlive22 ปีที่แล้ว

    I don’t get why don says at the end it’s not about sex when during the first pitch he said that the ads should have sexual appeal because that would catch the men who make the money for the family eyes.

  • @slidefirst694
    @slidefirst694 ปีที่แล้ว

    Moronic show

  • @guinnesstrail6799
    @guinnesstrail6799 ปีที่แล้ว

    It was obnoxious…and genius for it. Almost everything pale faces in comparison…or so say the Mohawk.

  • @pwp8737
    @pwp8737 ปีที่แล้ว

    wtf is "ideating"?

  • @davidandersson7642
    @davidandersson7642 ปีที่แล้ว

    People like this writing?

  • @annalisavajda252
    @annalisavajda252 ปีที่แล้ว

    There has to be advertising for people that don't have a sense of humour. Especially about something like flying.

  • @BboyCorrosive
    @BboyCorrosive ปีที่แล้ว

    5:38 So, Peggy invented the gold digger copy

  • @112steinway
    @112steinway ปีที่แล้ว

    "You want to get on an airline to feel alive." Sigh...oh how optimistic we were about flying.

  • @yushpeaceandlove
    @yushpeaceandlove ปีที่แล้ว

    Mad Men gets better with age.

  • @cantcurecancer
    @cantcurecancer ปีที่แล้ว

    Such an underrated line: "I think the little ones need to eat." Rummsfeld is a classic drunk. They really don't like eating, they prefer to drink on an empty stomach. Fucks up their high.

  • @Ar1AnX1x
    @Ar1AnX1x ปีที่แล้ว

    watching the Mad Men for like the sixth time, I realized the ads they created are completely and utterly superior to 99.9% of ads out there, Don saying how advertising is about creating an emotional bond between the buyer and the product, and I was think that I'm pretty sure most of these people in the ad business in the real world probably don't even know or understand that, because when you see their silly ads, the facade is so see-through, there's barely emotions, and even if its there it's not that related to the product, there is no bond(not talking about james bond)

  • @londonwerewolves
    @londonwerewolves ปีที่แล้ว

    Imagine Elisabeth Moss asking you, "What did you bring me, Daddy?".

  • @SamHusseini
    @SamHusseini ปีที่แล้ว

    This exactly parallels Don’s trip to Baltimore w Sal. He sleeps with a stewardess and accidentally brings home a pendent to his daughter.

    • @Apostrophe4035
      @Apostrophe4035 9 หลายเดือนก่อน

      Don and both have little adventures too! Sal gets caught by Don with the hotel worker when they get evacuated for a fire.