Hey homie fries, of course the list could go in any order, so if you'd like to rank them you can leave a comment : ) I'm gonna try to redesign the 5 lowest from my list in tomorrow's video, hope you have an awesome possum day!
Hey hey, i totally agree with you, this 2024 logo is the worst of all time. But just to make a precision, this woman represents Marianne, which is the symbol of the french republic. Anyway, not smart at all...
FUN FACT: The Rio Olympics logo represents the union between the nations shaping the "Pão de Açúcar" (Sugarloaf mountain), and the colors of the Brazilian flag as well.
Great analysis on the logo design. Beijing 2008 logo is actually the shape of ancient Chinese seal or a printing stamp, which is similar to a signature in Ancient China. The human figure is derived from the Chinese character ”京”, (pronounce jing) abbrev. for Beijing. The stamp logo is like a commitment by China to the whole world. Also it symbolizes the posture of athlete runner finished racing line. It tells you significance of the culture.
I'm brazilian and I remember when I first saw the Rio logo I was certain that it was inspired by the amazing french artist Henri Matisse's painting "The dance", which is pretty awesome
Eli M. I think the one you are talking about never was official, I rly love it tho. It seems it’s against the rules to manipulate or alter the olympic rings so that one could never been used
No, it wasn't used because the original logo you're talking about was for promotions and to get Paris to be the hosts, and you can't use the same logo twice
The logo is also great. It's round like a medal, it's gold, it has kissing lips because city of love, it is very clean. I have no understanding at all for the hate. And lilke you pointed out the typo is amazing. If you want to see ugly logos look at Los angeles and atlanta again.
I never realized it until this video but of you look at the RIO logo, the characters form the letters "R-I-O" with the dot for the "i" being the head of the center figure.
Rio is my favourite.I quite like France though as it incorporates art and fashion whilst the negative space on the face becomes the flames of the olympic torch.
I'm french and I don't like the Paris 2024 logo...I just look at a an "hair salon logo" and the Marianne look & feel is completely missing. I understand the idea of doing a negative space trend logo, but it doesn't work for sport competition! 😪
I'm from Rio and I must say, looking at all of them now, Rio is definitely the best one. Although when it got out, it was accused for plagiary. Don't remember from where exactly. But you can look it up and you will find it.
Another great aspect about Rio's logo, is that it is 3D. There were sculptures of it around the city at the time. The Idea was to create a symbol you could touch/feel
I think the Paris Olympics logo is smart. It is supposed to be the Olympic Torch, and at the same time represent the Paris 1900 Summer Olympics being the first to allow women to participate. Color choice could've been different, and I also think the lips could be minimal
the one in Rio 2016 is the most beautiful, it is 3D, in addition to showing a very famous tourist spot around the world, the "sugar loaf" still shows the colors of the Brazilian flag
I actually really like this logo. It looks like a flame to me. The only thing i would change is the mouth. Edit: Also the typography is the THING in this logo and makes a great job.
I think it's a gorgeous logo, it depicts the Marianne and a flame at the same time which is just awesome designing. (The Marianne is a symbol of the republic, like the bald eagle in the US, for those who are wondering)
I think the Tokyo design was meant to look like a winner's wreath with a cutout of a Sakura flower in the middle. Like most Japanese design, it's really quite subtle. My faves are Beijing and Athens! Very iconic.
Tokyo logo has nothing to do with Sakura. It represents different view points and people (the shapes). And the subtle part comes into place when you look at the paralympic logo. The shape is different but was made out of the same amount of small parts. Meaning we all have all kinds of different shapes but deep down we are the same.
@@MacCc91 ah my bad. I wrote this comment before looking at the Tokyo 2020 website. You've got the gist of what the emblem meant. There's more though, apparently the navy chequered pattern is a traditional Edo design. The sakura cutout must have been a happy accident! 😄
I liked the Sakura themed one (the one that was used in the bid). The JOC should have maintained it imo. Also, the torch’s were shaped in the form of a Sakura flower.
The London 2012 logo is meant to not only say “2012” in a weird graphic way, but be a weird geographical representation of the British Isles! Still weird but there’s slightly more meaning.
It’s supposed to be inspired by the 80s pop culture, the same goes for the colour combination and the spirit of the games are similar: energetic, bright and youthful.
I mostly agree with your judgement but if I were to choose, let's say, an adidas track suit with one of these logos, it would be, hands down, Atlanta 1996.
@@frederiklist4265 It is the jing character. Here's an excerpt from wiki: "The seal is inscribed with a stylised calligraphic rendition of the Chinese character 京 (jīng, meaning 'capital', from the name of the host city) in the form of a dancing figure."
Actually, if you look just right, the Rio logo simultaneously represents the shape of Pão-de-Açúcar, a famous and touristic spot in the city (two mountains side to side, one taller and thiner than the other), and it also spells the word RIO
The Sydney logo overall represents the flame while the top alone also depicts the opera house, the middle and bottom is showing a human figure in running motion, the middle on its own is also presenting the sun and two boomerangs forming the hand, and the bottom which is the leg or torch holder also paying homage to the boomerang and the wave similar to the top in the boomerang indicating the sea... just realizing this now when watching this video. very smart indeed and so so cool
In art deco era graphics lips were often drawn in the style that Paris 2024 logo has. Also in 1920's, it was popular in (glamour style) women's make up fashion to apply lipstick in a way that cupid's bow made a sharp angle in the middle.
Feel like the comments are under-appreciating the Beijing logo. The little dancing pictogram in the center is an calligraphic rendition of 京, the Chinese character for Beijing. It also uses a traditional stamping texture and plays with negative space.
I think they under appreciate a lot of these logos, they all have different perceptive, I don’t understand why people comment like they designed it , like have they ever thought about these combine with its own culture and history, I’m so sad like so many people are just joking about how it bad not focus on the concept.
I feel like the London one was always gonna be difficult to pull off because all the others have an obvious logo and the location and rings underneath whereas London tried to go different
I'm not a brazilian, but RIO is one of the most iconic, dynamic and timeless logos. yes the worst is Paris 2024, this is so fucking simple but not very creative, Isn't Paris one of the art centers of the world? Why is the logo so artless
For me the London olympics were the best and the logo represents it well. It was the only olympics to truly have a great legacy and it was an electric games as the logo represents. The games went for an actual brand and it truly was outstanding. Even the mascots put sports first and truly excited the younger generation.
100% agree. Plus the only not egoistic logo. It’s not about Tower Bridge, not about Big Ben, not about the Queen, not about London. The logo is about 2012 - the year of the 30th modern Olympic Games when the athletes of the world came together. The emphasis is on togetherness in a certain time, not about one city, one tiny part of the world.
That's incorrect. The logo was crafted to represent the Olympic rings, the letter M, a running track and a podium. I believe its actually brilliant and probably one of the best Olympic logos.
Rio's logo not only represents the shape of the famous turistic attraction "Sugar Loaf Mountain", but it's also the first and unique 3D printable logo, like a sculpture, so you can really touch e feel it. During the games, they put giant sculptures of Rio logo everywhere around the city and olympic buildings. Everybody wanted to take a pic with it. It was a great sucess!!! Indeed one of the most creative and iconic logo of olympic history.
I like the Rio ones when it’s 3D animated but i will give my Twixbar to the Beijing one , more impactful. Btw the character is also the calligraphy for Beijing if i remember it good
Considering that in Ancient Greece the Olympic Games winners were only awarded with a “crown” made of an olive tree branch I believe the Athens 2004 is the one that captures the essence of the Olympics. It may not be my favorite execution but it’s on point with the Olympic Games!
omg i was so nervous for the Athens one cause it's my fave i didn't want it to be in the empty fridge 😪the watercolour, the texture, the doodliness, the white and blue! it all just captures Athen's design language perfectly
I love the new Tokyo logo! The blue and white checkered pattern was popular during the Edo era, with the empty space in the ring revealing a cherry blossom design. I think it’s so simple and clever, and very emblematic of Japanese culture, at least for those familiar with it.
The Barcelona logo was changiong the rules from his predecessors, freehand draw style, also it was used to depict every sport using the same style. Why the grey? well, that the design at the beginning of 90s, it's some of the Barcelona design style from that era. I like the grey shadow btw :)
Beijing looks the best it’s clean and very modern but also timeless, it works well in any decade. I don’t get Paris 2024 the logo just has nothing to do with olympics accept for the flame symbol.
hi, Zimri. As a Chinese, I can explain a little about the Beijing Olympic logo, the shape is a traditional seal，（ancient Chinese used），and inside the seal is a movement of an athlete，also the "Lishu' character of 京（jing）， respect for Beijing(北京)，and Chinese culture. AND last ，thanks thanks for your video.as a young designer I learn a loTlololot.
It’s a crime you skipped the Tokyo 1964 and Mexico 1968 logos which are almost universally considered two of the absolute best logos ever. The Mexico one especially was so iconic that it was repackaged and remixed for the Mexico 1970 & 1986 World Cups.
Tokyo’s shows all people of different shapes and sizes coming together to make one. So I mean.. it clearly has personality, just need to see the meaning behind it which can be difficult for some unable people.
@@bonehand87 ye all logos obviously have some kind of meaning but if it's not directly obvious to someone that just has a glance at it... it means it lacks personality...
The Rio Logo is the best because it captures the Olympic spirit. The London one I personally like because they went with a unique approach and it reminds me of a graffiti style. I think the 20 in (2012) also represents the Lo letters for London.
I just want to say, as a Chinese, I'm so proud of the Beijing logo as it ties together traditional cultural elements, movement and modern design style so well! Red, seal carving, calligraphy, character "文" and a person with organic movement... God I love it!
It really is. The Shanghai World Expo logo was fantastic too. But the 2022 Olympics logo was really mediocre, I think China should stop making logos based on characters, it's too much.
Hey Zimri, I’m a big fan :) I’m from Brazil and I worked as an intern in the agency while they’re creating this logo. Tho process was pretty impressive! For me, it’s the best logo! But I’m suspicious :B
So good!! Can't wait to see these redesigns & love that you are involving us in the selection process! My question: How the heck do you have perfect vector files of each of them!?! 🙆♂️
The London 2012 Olympics happened when I was 7, I swear it took me years to realise that the logo spelled 2012 and wasn't just completely random shapes, lmao. I like it though, it's different.
The Montreal '76 logo is in the shape of a red maple leaf, the national symbol of Canada. Google "Seven Sisters of Moscow" and you'll understand the meaning of the Moscow 1980 Olympics logo. No mention of the boomerang in the Sydney logo? The boomerang is a traditional tool of the Indigenous peoples in Australia. The symbol of the Athens logo is a laurel, which is a wreath worn on the head as a symbol of victory. It's what Greek athletes would have been crowned with upon winning their competitions in the original Olympic games. The Beijing logo is the Chinese character "jing" stylized to look like a running person. The Tokyo logo is based on ichimatsu moyo, a pattern of design from the Edo period of Japan.
The Montreal 1976 logo is truly underrated. The first to actually use the rings in the design which influenced every city afterward. So simple and yet it contains a podium, a running track and the letter M but even more interestingly, Montreal got it's name from Mount-Royal, a small mountain next to downtown which has three peaks, as does the logo. Very cool!
The rings in the design only really happens a few times after Montreal - Moscow incorporated the rings into their colour scheme, and after that London does so very clumsily in the 0, and Atlanta uses the rings extremely well for their column. Montreal's design is definitely underrated, but its use of the rings is not nearly as influential as you've claimed.
Rio is 100% the best. for sure. i liked the direction paris was going, the typography is excellent, but i just don’t think it was executed well. looks like a rough draft
Paris 2024 is one of the best olympic logo ever made. It combine the gold medal shape with the olympic flame and Marianne because for the fist time there will be as much women than man. But I guess it's a bit too much complicated to understand for an american. I understand now why LA 2028 will suck.
My favourite logo are athens and tokyo olympic. The worst of course london 2012 😂. But if we talked about the opening ceremony, london 2012 was just the most unforgettable one 🔥🔥🔥
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Hey homie fries, of course the list could go in any order, so if you'd like to rank them you can leave a comment : ) I'm gonna try to redesign the 5 lowest from my list in tomorrow's video, hope you have an awesome possum day!
Zimri Mayfield did you know the Rio logo is also the shape of the Sugarloaf mountain in Rio!
Hey hey, i totally agree with you, this 2024 logo is the worst of all time. But just to make a precision, this woman represents Marianne, which is the symbol of the french republic. Anyway, not smart at all...
check out the logo of Sea Games 2019 HAHAHAHAH
you forgot Mexico 68
@zimrimayfield you forgot mexico 68
About Rio's logo, the athletes are making the Sugar Loaf shape (Pão-de-açúcar), one of the most important touristic points here
Thats right.
Por isso que é o mais bonito
Also, it's the first three dimentional logo. It was 3d printed and all haha!
The Rio logo was designed to be 3d printable, so blind people could touch it
The best logo imo
FUN FACT: The Rio Olympics logo represents the union between the nations shaping the "Pão de Açúcar" (Sugarloaf mountain), and the colors of the Brazilian flag as well.
Jaja ahora resulta que la bandera de Brasil tiene naranja.
@@pol1315 Aquilo é uma mistura de amarelo forte e laranja. Não há necessidade de ser irônico.
Paris 2024 logo looks like a vista print generic logo for a salon..... yikes
Everyone was shitting on the first logo with the 24 looking like the effel tower but I liked it better than this hair salon logo.
@@n0rmal953 This logo represents a gold medal, the Olympic and Paralympic flame but also a woman's face (Mariane).
Julien Guia like I didn’t know it. I know what it’s supposed to look like but for me it doesn’t work sadly.
Hahaha, Salon. Yes.
Hahaha so true
Paris 2024 looks like it wants to speak to the manager.
in a seductive French accent.
😂😂😂 Thank you for this!
Rog Chog worrd i was thinking the same thing too LOL
Ei Vant tu czpik tu ze manajar
Wait that’s a German accent
Rog Chog Karen olympic manager😂😂💀
Great analysis on the logo design. Beijing 2008 logo is actually the shape of ancient Chinese seal or a printing stamp, which is similar to a signature in Ancient China. The human figure is derived from the Chinese character ”京”, (pronounce jing) abbrev. for Beijing. The stamp logo is like a commitment by China to the whole world. Also it symbolizes the posture of athlete runner finished racing line. It tells you significance of the culture.
To add onto your point, Beijing just released the pictograms for the 2022 winter Olympics, which are also based on seals!
@@LOLWAAHH The 2022 logos don't look based on seals at all. Maybe calligraphy.
我一直以為是個 ’文‘ 字
I dislike it a lot.
For me, Rio 2016 and Sydney 2000 are the best ones
I agree with this.. Same Taste Bruh
Yeah the thing is I loved the original design with the 24 forming the Eiffel Tower but I guess Karen always wins...
@@rnsw4572 sad thing he didnt realize the legs of the athlete in sydney were a boomerang
@@rnsw4572I agree w/ you👍 It would be great if 24 & Eiffel will be used as dual symbols for the historic (20)24 year & the iconic tower of Paris!🤗🇨🇵
Sidney was a good one and even used for the designer a person who has Aborigine heritage for the design who used a tribal style for the art.
I'm brazilian and I remember when I first saw the Rio logo I was certain that it was inspired by the amazing french artist Henri Matisse's painting "The dance", which is pretty awesome
Actually the Tokyo 2020 logo is already a redesign since the initial one was scrapped due to plagiarism allegations
Philip Am Guay isn’t that the one with the filled in red O, and the bottom of the rings saying 2020
Eli M. I think the one you are talking about never was official, I rly love it tho. It seems it’s against the rules to manipulate or alter the olympic rings so that one could never been used
No, it wasn't used because the original logo you're talking about was for promotions and to get Paris to be the hosts, and you can't use the same logo twice
Yes it was a copy of "Theatre de Liège"
@@eliobelio7033 nope, that's concept logo only. I was referring to the logo allegedly copied from "Theatre de Liege"
The Rio logo is the best. The figures in the logo its self spells the word RIO which is so clever. Love that one!
And it represents rio's sugarloaf mountain
@@Alansubtil and it was made to be 3d printed so blind people could feel it
It looks like a cartoon missile, not my fav
Wow that's deep. Such a well done execution & idea of a logo.
Beijing Logo is 京（jing)
Personally think the Paris typography is sexy af
Agreed! the typography is super duper nice! : ) Hope you're having a fantastic day!
@@zimrimayfield thanks bro, you too, I was working on my laser cutter so quality times 👌
Typography Yes. Logo Yesn't.
The logo is also great. It's round like a medal, it's gold, it has kissing lips because city of love, it is very clean. I have no understanding at all for the hate. And lilke you pointed out the typo is amazing. If you want to see ugly logos look at Los angeles and atlanta again.
ikr
I never realized it until this video but of you look at the RIO logo, the characters form the letters "R-I-O" with the dot for the "i" being the head of the center figure.
Whaat? I can't see anything omg I'm so dumb 😂😂
It’s also supposed to be the two famous mounts in Rio “Pão de açúcar”
i dont think that's it
I saw a documentary about it and yes it’s written RIO and it’s also the Pão de açúcar
it was certainly an inspiration for the shape of the figure but it's not obvious.
Rio is my favourite.I quite like France though as it incorporates art and fashion whilst the negative space on the face becomes the flames of the olympic torch.
More than art and fashion, it represents Marianne who is the symbole of the french republic
I'm french and I don't like the Paris 2024 logo...I just look at a an "hair salon logo" and the Marianne look & feel is completely missing.
I understand the idea of doing a negative space trend logo, but it doesn't work for sport competition! 😪
You might like france, but you'll never like french.
It's a nightmare!
You should check out his new video where he redisigned it. He made it look even better! :)
@@designer_jaol he made it look like vegeta from dbz wtf
I'm from Rio and I must say, looking at all of them now, Rio is definitely the best one. Although when it got out, it was accused for plagiary. Don't remember from where exactly. But you can look it up and you will find it.
didn't know about the plagiarism accusation, but I agree with you that it's the best one so far
Another great aspect about Rio's logo, is that it is 3D. There were sculptures of it around the city at the time. The Idea was to create a symbol you could touch/feel
I think the Paris Olympics logo is smart. It is supposed to be the Olympic Torch, and at the same time represent the Paris 1900 Summer Olympics being the first to allow women to participate.
Color choice could've been different, and I also think the lips could be minimal
the one in Rio 2016 is the most beautiful, it is 3D, in addition to showing a very famous tourist spot around the world, the "sugar loaf" still shows the colors of the Brazilian flag
Frenchy boï here.
This Logo just look like a haircut shop, we are pretty ashamed of it.
I actually really like this logo. It looks like a flame to me. The only thing i would change is the mouth.
Edit: Also the typography is the THING in this logo and makes a great job.
I think it's a gorgeous logo, it depicts the Marianne and a flame at the same time which is just awesome designing. (The Marianne is a symbol of the republic, like the bald eagle in the US, for those who are wondering)
Yep, the 2024 hairdresser olympics in Paris.
@@ettelen4781 Yeah, that's the problem. It looks like a flame with a random mouth at the bottom of it
Your review should start in 1964, to include Tokyo 1964 and Mexico 1968. Those were two of the best Olympic logos, ever!
Preach. I especially love the expanded version of the Mexico 68 logo. It’s breathtaking.
I think the Tokyo design was meant to look like a winner's wreath with a cutout of a Sakura flower in the middle.
Like most Japanese design, it's really quite subtle.
My faves are Beijing and Athens! Very iconic.
Tokyo logo has nothing to do with Sakura. It represents different view points and people (the shapes). And the subtle part comes into place when you look at the paralympic logo. The shape is different but was made out of the same amount of small parts. Meaning we all have all kinds of different shapes but deep down we are the same.
@@MacCc91 ah my bad. I wrote this comment before looking at the Tokyo 2020 website. You've got the gist of what the emblem meant. There's more though, apparently the navy chequered pattern is a traditional Edo design.
The sakura cutout must have been a happy accident! 😄
Sun
Tokyo reminds me of race car flag in a ring
I liked the Sakura themed one (the one that was used in the bid). The JOC should have maintained it imo. Also, the torch’s were shaped in the form of a Sakura flower.
The London 2012 logo is meant to not only say “2012” in a weird graphic way, but be a weird geographical representation of the British Isles! Still weird but there’s slightly more meaning.
Something catastrophic would have happened to Britain if it ended up looking like this 😅
It’s supposed to be inspired by the 80s pop culture, the same goes for the colour combination and the spirit of the games are similar: energetic, bright and youthful.
Rank the logos of the Eurovision Song Contest next! Would be so fun!
I think the Eurovision logo has a standardized system. The changes are made in general comunication.
Cesar Freitas wiwibloggs.com/2013/04/12/poll-which-eurovision-host-city-had-the-best-slogan-and-logo/21808/
Not exectly a logo. More like visual identity in general.
@@cesarfreitas6304 I think it would be so fun to rank them! Whatever the exact definition is of the artwork. That's the point I wanted to make.
I mostly agree with your judgement but if I were to choose, let's say, an adidas track suit with one of these logos, it would be, hands down, Atlanta 1996.
Athens 2004 and Rio 2016 were my favorite ones. If someone showed me the Paris 2024 logo on it's own I would never had guessed it was for the olympics
Sydney is def the best. It's got boomerang, AUS colours, an athlete, the opera house..
What more could you need.
beautiful use of iconography
It also rips off Barcelona nicely.
@@bcafed and vancouver one too, they all look kinda similar
"What more could you need."
idon't know man maybe some giant spiders and a boxing glove (symbolizing the kangaroos of course)
Beijing 2008 is better.
The Rio logo illustrates the mount Pão de Açucar, a big symbol of Rio de Janeiro! check it out later! Great video Zim!
The Rio logo was also designed to be 3d printable, so blind people could touch it
After reading the significance of the Paris 2024 logo, I cant help but really enjoy it. I truly don't get all the hate for it.
The Beijing logo is also the Chinese character of Jing/京
@@frederiklist4265 It is the jing character. Here's an excerpt from wiki:
"The seal is inscribed with a stylised calligraphic rendition of the Chinese character 京 (jīng, meaning 'capital', from the name of the host city) in the form of a dancing figure."
@@ClapBoomBoom A dancing man from the capital...an entertainer from Beijing. Ahhhh...l
@@frederiklist4265 这原本的用意的确是京字 当年的官方宣传都是这样说的
Actually, if you look just right, the Rio logo simultaneously represents the shape of Pão-de-Açúcar, a famous and touristic spot in the city (two mountains side to side, one taller and thiner than the other), and it also spells the word RIO
Bejin was iconic - I have always remembered that logo! Rio is pretty cool too though 🧐
Now you have to redesign each logo - so that it becomes a "Curling" status...
The Sydney logo overall represents the flame while the top alone also depicts the opera house, the middle and bottom is showing a human figure in running motion, the middle on its own is also presenting the sun and two boomerangs forming the hand, and the bottom which is the leg or torch holder also paying homage to the boomerang and the wave similar to the top in the boomerang indicating the sea... just realizing this now when watching this video. very smart indeed and so so cool
The red also represents the outback.
It is Marianne and the olympic flamme . It is just a cultural gap, you can not understand.
I think the dark green color is an iconic Atlanta color, that being the reason they used it.
In art deco era graphics lips were often drawn in the style that Paris 2024 logo has. Also in 1920's, it was popular in (glamour style) women's make up fashion to apply lipstick in a way that cupid's bow made a sharp angle in the middle.
I believe I can speak on behalf of all French people when I say that we are deeply ashamed by this logo.
Mais il est très joli ce logo, je vois pas quel est le problème...
@@MonsieurBiga :/
@@MonsieurBiga Depuis quand une femme représente le pays ?
@@mathieul4303 Marianne est un symbole de la République Française que je sache et c'est une femme
@@mathieul4303 Oui c'est censé representer Marianne, mais bon, tellement téléphoné ! Une cata ce logo
Feel like the comments are under-appreciating the Beijing logo. The little dancing pictogram in the center is an calligraphic rendition of 京, the Chinese character for Beijing. It also uses a traditional stamping texture and plays with negative space.
I think they under appreciate a lot of these logos, they all have different perceptive, I don’t understand why people comment like they designed it , like have they ever thought about these combine with its own culture and history, I’m so sad like so many people are just joking about how it bad not focus on the concept.
I love the Beijing logo.
Boooooooring like everything chinese
他不懂汉字
当然无法看出其中奥妙
I feel like the London one was always gonna be difficult to pull off because all the others have an obvious logo and the location and rings underneath whereas London tried to go different
God how cool this guy is, "the fridge is no longer empty "
I actually like London's, I love bold and daring designs. Athens it's still my favourite though.
I'm not a brazilian, but RIO is one of the most iconic, dynamic and timeless logos. yes the worst is Paris 2024, this is so fucking simple but not very creative, Isn't Paris one of the art centers of the world? Why is the logo so artless
Much love from Brazil!
Thanks for enjoying our logo :D
For me the London olympics were the best and the logo represents it well. It was the only olympics to truly have a great legacy and it was an electric games as the logo represents. The games went for an actual brand and it truly was outstanding. Even the mascots put sports first and truly excited the younger generation.
100% agree. Plus the only not egoistic logo. It’s not about Tower Bridge, not about Big Ben, not about the Queen, not about London. The logo is about 2012 - the year of the 30th modern Olympic Games when the athletes of the world came together. The emphasis is on togetherness in a certain time, not about one city, one tiny part of the world.
Actually, Atlanta also has a really good legacy and the still use all of their original venues.
This guy really missed hoy the 2012 numbers in the original logo also spell London, am I the only one seeing that?
What legacy London has?
London venues were just portable and were demonted later.
Does he not realise the Montréal one is meant to be a maple leaf?
It doesn't look like one lol
he also didnt realise that rio's was supposed to be the sugarloaf mountain lol
lol, if so it's very far fetched!
That's incorrect. The logo was crafted to represent the Olympic rings, the letter M, a running track and a podium. I believe its actually brilliant and probably one of the best Olympic logos.
And if you turn it upside-down, it can be male parts and "forrest" ;D
Rio logo is brilliant, you can also see a 💚 on it and has the shape of the Sugarloaf Mountain in Rio
The Rio logo is the best by far. The London logo looks like it was made in MS paint.
Beijing, Sydney, and Tokyo are my favorite.
Not London because the 2012 logo is a ghetto trash
what do you mean the one from RIO isn't among your favorites?😳
I didn't liked Tokyo's logo...
Rio's logo not only represents the shape of the famous turistic attraction "Sugar Loaf Mountain", but it's also the first and unique 3D printable logo, like a sculpture, so you can really touch e feel it. During the games, they put giant sculptures of Rio logo everywhere around the city and olympic buildings. Everybody wanted to take a pic with it. It was a great sucess!!! Indeed one of the most creative and iconic logo of olympic history.
I like the Rio ones when it’s 3D animated but i will give my Twixbar to the Beijing one , more impactful. Btw the character is also the calligraphy for Beijing if i remember it good
Considering that in Ancient Greece the Olympic Games winners were only awarded with a “crown” made of an olive tree branch I believe the Athens 2004 is the one that captures the essence of the Olympics. It may not be my favorite execution but it’s on point with the Olympic Games!
Also, the Beijing logo’s white part is the character of 京(jing), which is a simplified version of 北京 (beijing).
omg i was so nervous for the Athens one cause it's my fave i didn't want it to be in the empty fridge 😪the watercolour, the texture, the doodliness, the white and blue! it all just captures Athen's design language perfectly
I love the new Tokyo logo! The blue and white checkered pattern was popular during the Edo era, with the empty space in the ring revealing a cherry blossom design. I think it’s so simple and clever, and very emblematic of Japanese culture, at least for those familiar with it.
London just doesn’t match the style of the rest.
Rio logo is literally the best.
The Barcelona logo was changiong the rules from his predecessors, freehand draw style, also it was used to depict every sport using the same style. Why the grey? well, that the design at the beginning of 90s, it's some of the Barcelona design style from that era. I like the grey shadow btw :)
Thanks for Adventure Time in the background
Beijing looks the best it’s clean and very modern but also timeless, it works well in any decade. I don’t get Paris 2024 the logo just has nothing to do with olympics accept for the flame symbol.
hi, Zimri. As a Chinese, I can explain a little about the Beijing Olympic logo, the shape is a traditional seal，（ancient Chinese used），and inside the seal is a movement of an athlete，also the "Lishu' character of 京（jing）， respect for Beijing(北京)，and Chinese culture. AND last ，thanks thanks for your video.as a young designer I learn a loTlololot.
It’s a crime you skipped the Tokyo 1964 and Mexico 1968 logos which are almost universally considered two of the absolute best logos ever. The Mexico one especially was so iconic that it was repackaged and remixed for the Mexico 1970 & 1986 World Cups.
*at least Paris' logo has some kind of personality to it unlike Tokyo's, Montreal's or even London's...*
I don’t know why they changed the original 24 Eiffel Tower design that was literally perfect
@@rnsw4572 ye I agree
London was just so gaudy. I hated it lol
Tokyo’s shows all people of different shapes and sizes coming together to make one. So I mean.. it clearly has personality, just need to see the meaning behind it which can be difficult for some unable people.
@@bonehand87 ye all logos obviously have some kind of meaning but if it's not directly obvious to someone that just has a glance at it... it means it lacks personality...
The Rio Logo is the best because it captures the Olympic spirit. The London one I personally like because they went with a unique approach and it reminds me of a graffiti style. I think the 20 in (2012) also represents the Lo letters for London.
You know, I actually kind of like the Paris logo, it’s pretty fire.
Si like the meaning behind it
Beijing & Rio very iconic, simple yet elegant
I just want to say, as a Chinese, I'm so proud of the Beijing logo as it ties together traditional cultural elements, movement and modern design style so well! Red, seal carving, calligraphy, character "文" and a person with organic movement... God I love it!
It really is. The Shanghai World Expo logo was fantastic too. But the 2022 Olympics logo was really mediocre, I think China should stop making logos based on characters, it's too much.
Hey Zimri, I’m a big fan :) I’m from Brazil and I worked as an intern in the agency while they’re creating this logo. Tho process was pretty impressive! For me, it’s the best logo! But I’m suspicious :B
Yo I'm so pumped for Tokyo 2020!
Yesss Kelsick! : ) Are you going to compete? : D
@@zimrimayfield haha no but maybe when summer curling becomes an event that could be my new thing
It might get cancelled because of COVID-19
pewdiepie sucks it’s postponed to 2021 but the games itself will still be called “Tokyo 2020”
So good!! Can't wait to see these redesigns & love that you are involving us in the selection process! My question: How the heck do you have perfect vector files of each of them!?! 🙆♂️
Rio is the best design, I would like to see a version of it without gradients too.
The London 2012 Olympics happened when I was 7, I swear it took me years to realise that the logo spelled 2012 and wasn't just completely random shapes, lmao. I like it though, it's different.
Logo da Rio 2016 é sim o mais criativo e mais agradável, e é inspirado nas montanhas do Rio, no caso o morro do Pão de Açúcar.
found your after effects video yesterday bc i needed help on a project and now im obsessed with your videos!!
Missed you a lot
Missed you too! Probably more : )
The Montreal '76 logo is in the shape of a red maple leaf, the national symbol of Canada. Google "Seven Sisters of Moscow" and you'll understand the meaning of the Moscow 1980 Olympics logo. No mention of the boomerang in the Sydney logo? The boomerang is a traditional tool of the Indigenous peoples in Australia. The symbol of the Athens logo is a laurel, which is a wreath worn on the head as a symbol of victory. It's what Greek athletes would have been crowned with upon winning their competitions in the original Olympic games. The Beijing logo is the Chinese character "jing" stylized to look like a running person. The Tokyo logo is based on ichimatsu moyo, a pattern of design from the Edo period of Japan.
the rio one has so much symbolism, the colors are spot on, i'm crying by how good it is
Your overacting
The Montreal 1976 logo is truly underrated. The first to actually use the rings in the design which influenced every city afterward. So simple and yet it contains a podium, a running track and the letter M but even more interestingly, Montreal got it's name from Mount-Royal, a small mountain next to downtown which has three peaks, as does the logo. Very cool!
The rings in the design only really happens a few times after Montreal - Moscow incorporated the rings into their colour scheme, and after that London does so very clumsily in the 0, and Atlanta uses the rings extremely well for their column. Montreal's design is definitely underrated, but its use of the rings is not nearly as influential as you've claimed.
8:40 : "Next one is Tokyo 2020, which I guess is coming up this year.... "
OK What?, we are still in 2019 bro lol
Some of the games have actually started e.g. baseball
i love the rio games i also love the font they used for it and the pictograms
I absolutely love the Athens one, way more than the rest.
If I say I like curling, do I get a free Twix bar?
2:33 this is not an Olympic logo, this is OUR olympic logo
I agr... WE agree
Please do a review of 30TH SEA GAMES PHILIPPINES 2019 logo and mascot because it became controversial
Rio is 100% the best. for sure. i liked the direction paris was going, the typography is excellent, but i just don’t think it was executed well. looks like a rough draft
My city Rio in the first place im so proud 😂💙
Also the running figure in the Chinese one spells out 京 which is the abbreviation of Beijing! And it was designed as a traditional Chinese seal…
Paris 2024 is one of the best olympic logo ever made.
It combine the gold medal shape with the olympic flame and Marianne because for the fist time there will be as much women than man.
But I guess it's a bit too much complicated to understand for an american.
I understand now why LA 2028 will suck.
A Baron is the title under an Earl or Count.
Oh snap Parcours - I want to be an Earl now : )
your "in motion" perspective is what made so many airline logos & liveries so dull and inexpressive. Good job man.
I personally like the idea of tokyo 2020 logo. Both olympic and paralympic consist of same rectangle.
My favourite logo are athens and tokyo olympic. The worst of course london 2012 😂. But if we talked about the opening ceremony, london 2012 was just the most unforgettable one 🔥🔥🔥
I love Paris 2024 logo, it's a flame but also a French girl
But it looks way too much like existing logos. Tinder, Shampoo products, etc.
I would like to suggest an idea of redesigning businesses that went out of business? Ex: blockbuster? Napster? Limewire and etc.
Paris 2024 is actually a pretty good use of negative space.
Rio’s and Bejing’s logos are so cool
I believe it's pronounced [kubertan], but I'm not French so :P
Love u Zimri!
There's no way to express the "in" sound in English. It's like a nasal vowel.
wait til you see the logo of SEA Games 2019 (Southeast Asian Games)
JBA Oh man. Lots of filipinos hated it
@@o___o8716 exactly
Am I the only one who really loves the simplicity of the Montreal and Moscow Olympic logos?
I believe the Beijing one is a reference to a chop stamp!
Curling is the best ;P
If you didn't know, the Beijing logo is actually based off of the Chinese character "jing" from the name Beijing!
I actually kinda like Paris'
Andy Collados yea it’s nice how the fire makes her face and hair