As an observer of this debacle from Asia / Hong Kong, it's actually so typical for white roasters like Willem Boot to pull this kind of move. They are still bitter about losing their colonial hegemony over coffee production, and so, they seek to delegitimize the production efforts of growers in developing countries (often post-colonial countries). Not only did Qima Coffee go through the painstaking process of scientifically quantifying the Yemenia variety, but their coffee also tastes awesome so I'm not complaining. His pinpointing on the trademark as some kind of "evidence" of exploitative commercialization is hypocritical. It was a good strategy to ensure that benefits return to the small growers - Isn't that the main ethos of 3rd wave coffee, to ensure the growers are properly compensated? On one hand, @bootcoffee's Instagram page features pictures of smiling farmers and natural processes - Then, on the other hand, they pull this kind of shit and expect to look like saviors. Fucking disgraceful, Willem. To the team at Qima, I hope you guys keep up the good work and ward off imposters like Willem Boot. They know nothing of how life is on the ground in Yemen, and it's clear that their criticism was grounded solely in jealousy, not logic.
Dear Qima Coffee, we want first and foremost to commend you for all your hard work in your quest to revive origin and glorify the new categorised cultivar: Yemenia. We don't want to get involved in the politics and manner in which this debate is being carried out, nor do we think it's wrong to make money - business are there to make money we wish you best of luck with it. Our only question/concern is: given that you have filed a Trademark for a coffee cultivar which is already being sold by other farmers and processors in Yemen, which compete with you, can you guarantee to the global coffee community that you will not be restricting your competitors from using the word "Yemenia" on their Product and Marketing communication?
To further clarify (though the video already did this to no end): Yemenia is NOT A CULTIVAR, rather it is a genetically distinct group, which includes NUMEROUS distinct cultivars (though these cultivars are still being parsed apart).
Classy! As we say in Brazil, a "slap with a pelisse glove" on his face. His whole video just seemed neocolonialism to me. Congrats and best of luck promoting Yemenia!
Rather than having an open conversation, he chose to make a video with "questions" to slander them. Trying to create damage through the court of public opinion
Forgive the ignorance, how is this related, if at all, to Udani? As far as I know, Udaini is the result of higher sorting and quality control of a certain "type" of coffee. Wonderful that modern coffee science finally comes to Yemen. I'm waiting for someone to get bored, buy some beans off the tree and wet process them. Think about the logic of discontinuity between genetics and human categorization. Don't we reverse engineer from cup and bean quality back? Why should we assume that Nature's code correlates to our practice of harvesting a seed, roasting it and extracting a beverage from the result? Early roasters made mocha java from beans that shared characteristics in the cup, which overlapped regionally.
You know you can take him to court for defamation, and provide evidence of financial impact in your business and to the Yemeni farmers. Here's a resource for you: www.nolo.com/legal-encyclopedia/defamation-law-made-simple-29718.html
Some people fear what they don't understand or know much about. It is in some people's nature to doubt, distrust, speculate and blame. It's unfortunate that some people would like to stifle others' opportunities to succeed, whether for their own benefit or not. Regardless... Truth will remain truth. Some will believe that truth even without evidence, while others will not, even with multiple trusted sources which proves it. Blessings to you, who do the work in order to advance and help those who would otherwise not receive the benefits thereof. Thank you.
9:50 Yes! Students of coffee history will find that mattari was a legendary thing, rarely available, and unique among Yemeni varieties. But what was "mattari"? Consistency of cup quality and flavor resolution was the hindering factor to making Yemen as "sophisticated" as other coffee producing regions. The future is bright. Wet processed, when it can be profitable. He is the whitest guy I know. No ability to see the world from another point of view. He needs the commentariat to give you a struggle session. Fuck him. Pardon my French.
Okay, veiled virtue signaling from the first world. I live in Brooklyn, and cheer Mocktar for doing what he was able to do in a time of civil war. This gentleman apparently thinks engaging in first world business practices for a developing nation is sinful. Maybe Greta told him it was immoral. Is he hinting at corporate funding making your business shady? Maybe Saudi or Dubai money? Gesha was isolated and transported to Central America decades ago; I assume someone has a patent? Branding is always shady, and many people have been caught selling coffee as more expensive varieties. Bravo for bringing resources to your country, and paying the farmers for better product, if you do Farm Gate pricing. I am a sweetmarias customer. The larger issue of genetic patents and seed diversity should fall on people who didn't have to try and bring civil war to their culture, but are apparently trying. I mean the West. Yemenis advancing their coffee industry deserve no attacks on moral grounds. I doubt coffee is funding arms deals. Hopefully not the other way.
As an observer of this debacle from Asia / Hong Kong, it's actually so typical for white roasters like Willem Boot to pull this kind of move. They are still bitter about losing their colonial hegemony over coffee production, and so, they seek to delegitimize the production efforts of growers in developing countries (often post-colonial countries). Not only did Qima Coffee go through the painstaking process of scientifically quantifying the Yemenia variety, but their coffee also tastes awesome so I'm not complaining.
His pinpointing on the trademark as some kind of "evidence" of exploitative commercialization is hypocritical. It was a good strategy to ensure that benefits return to the small growers - Isn't that the main ethos of 3rd wave coffee, to ensure the growers are properly compensated? On one hand, @bootcoffee's Instagram page features pictures of smiling farmers and natural processes - Then, on the other hand, they pull this kind of shit and expect to look like saviors. Fucking disgraceful, Willem.
To the team at Qima, I hope you guys keep up the good work and ward off imposters like Willem Boot. They know nothing of how life is on the ground in Yemen, and it's clear that their criticism was grounded solely in jealousy, not logic.
Dear Qima Coffee, we want first and foremost to commend you for all your hard work in your quest to revive origin and glorify the new categorised cultivar: Yemenia. We don't want to get involved in the politics and manner in which this debate is being carried out, nor do we think it's wrong to make money - business are there to make money we wish you best of luck with it. Our only question/concern is: given that you have filed a Trademark for a coffee cultivar which is already being sold by other farmers and processors in Yemen, which compete with you, can you guarantee to the global coffee community that you will not be restricting your competitors from using the word "Yemenia" on their Product and Marketing communication?
To further clarify (though the video already did this to no end): Yemenia is NOT A CULTIVAR, rather it is a genetically distinct group, which includes NUMEROUS distinct cultivars (though these cultivars are still being parsed apart).
Classy! As we say in Brazil, a "slap with a pelisse glove" on his face. His whole video just seemed neocolonialism to me. Congrats and best of luck promoting Yemenia!
Rather than having an open conversation, he chose to make a video with "questions" to slander them.
Trying to create damage through the court of public opinion
كيف نستطيع التواصل مع الاستاذ فارس الشيباني او الاستاذة منال السقاف حول موضوع امكانية توزيع البن في الأسواق الاوروبية ؟
Forgive the ignorance, how is this related, if at all, to Udani? As far as I know, Udaini is the result of higher sorting and quality control of a certain "type" of coffee. Wonderful that modern coffee science finally comes to Yemen. I'm waiting for someone to get bored, buy some beans off the tree and wet process them.
Think about the logic of discontinuity between genetics and human categorization. Don't we reverse engineer from cup and bean quality back? Why should we assume that Nature's code correlates to our practice of harvesting a seed, roasting it and extracting a beverage from the result? Early roasters made mocha java from beans that shared characteristics in the cup, which overlapped regionally.
Respect for keeping your cool, best of luck
You know you can take him to court for defamation, and provide evidence of financial impact in your business and to the Yemeni farmers. Here's a resource for you: www.nolo.com/legal-encyclopedia/defamation-law-made-simple-29718.html
Some people fear what they don't understand or know much about. It is in some people's nature to doubt, distrust, speculate and blame.
It's unfortunate that some people would like to stifle others' opportunities to succeed, whether for their own benefit or not.
Regardless... Truth will remain truth. Some will believe that truth even without evidence, while others will not, even with multiple trusted sources which proves it.
Blessings to you, who do the work in order to advance and help those who would otherwise not receive the benefits thereof.
Thank you.
من وين نقدر نشتري قهوتكم؟
Great video
9:50 Yes! Students of coffee history will find that mattari was a legendary thing, rarely available, and unique among Yemeni varieties. But what was "mattari"? Consistency of cup quality and flavor resolution was the hindering factor to making Yemen as "sophisticated" as other coffee producing regions. The future is bright. Wet processed, when it can be profitable. He is the whitest guy I know. No ability to see the world from another point of view. He needs the commentariat to give you a struggle session. Fuck him. Pardon my French.
Okay, veiled virtue signaling from the first world. I live in Brooklyn, and cheer Mocktar for doing what he was able to do in a time of civil war. This gentleman apparently thinks engaging in first world business practices for a developing nation is sinful. Maybe Greta told him it was immoral. Is he hinting at corporate funding making your business shady? Maybe Saudi or Dubai money? Gesha was isolated and transported to Central America decades ago; I assume someone has a patent? Branding is always shady, and many people have been caught selling coffee as more expensive varieties. Bravo for bringing resources to your country, and paying the farmers for better product, if you do Farm Gate pricing. I am a sweetmarias customer. The larger issue of genetic patents and seed diversity should fall on people who didn't have to try and bring civil war to their culture, but are apparently trying. I mean the West. Yemenis advancing their coffee industry deserve no attacks on moral grounds. I doubt coffee is funding arms deals. Hopefully not the other way.
•• ن‘ـعمـــل ب‘ـصمــت ون‘ـضـــرب ب‘ـقـــووه ...
اجلد 🤣