Why Ford And Other American Cars Don’t Sell In Japan
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- เผยแพร่เมื่อ 15 เม.ย. 2019
- Some of the top-selling car brands in the United States are Japanese - Toyota, Honda, and Nissan especially. But the reverse isn't true - General Motors, Ford, and Fiat Chrysler combined make up only .3% of the Japanese auto market. With strict regulations, strong local manufacturing, and a particularly Japanese way of retailing cars, the country will likely continue to be a difficult place for American automakers.
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Why Ford And Other American Cars Don’t Sell In Japan
Why do you think American cars don't sell in Japan? Protectionism? Reliability? Vehicle size? Lack of dealer support?
Is it worthwhile for U.S. companies to invest in the Japanese market?
It’s simply the product (hard + soft product). Japanese manufacturers produce cars specifically aimed at the US market. It’s a combination of: local regulations which make big cars unattractive (same as Europe), size, design, fuel economy, reliability.
It would not be worthwhile for US car manufacturers to produce cars specifically for the Japanese market since it is too small. Unlike for example the European market where e.g. Ford has a large subsidiary in Germany.
Kojack supply and demand, Ford in Europe still makes a large range of cars it’s just that they’re not sold in the US anymore. To be fair the only thing Ford GmbH and Ford US share is the name and the parent company since the cars are developed and manufactured in Europe. The quality is actually pretty good but I doubt a 1.0 turbo Ford Focus (yes this is the engine you’ll mostly find in a new Focus in Europe) is going to sell in the land of trucks and SUVs.
D) All of the above.
The need for simple answers is what your question displays. Yes, there is clearly protectionism and bias in Japan. Yes, the US auto makers aren't interested in making the cars that the Japanese consumer wants.
You guys do 1945 and ask why they don't like American products....
Nikhil D Rao So that’s why US consumers don’t buy German cars!
The title should say why American cars fail outside America.
Because other dumb ass countries don't understand the simplest thing. Hence why does the Toyota tundra have a small block American gm engine in it 5.6 is actually a 5.7 essential it's a 350 small block cheers America
haha not really it is because USA cars are big not fuel efficient and not clever
Look the Germans try everything to make the car faster not just hp but also aerodynamics weight centered etc but muscle cars just have power and they care less about the clever stuff
And because europe and Japan don’t have huge oil recourses the price of oil is much higher so fuel efficient cars is what people want
Last but not least American cars are very big so finding a parking spot can be hard in the old cities Europe and jpn has and the USA is very “new” so the roads are wider so driving a big car isn’t a problem
Oh and in the USA people are fat so they need big cars while in Japan it is forbidden to be fat
Inside as well.
If you have been to the middle east you would not say that .a lot of US cars especially in the gulf countries because they have big roads like America
@@r.i.peperoniiiiroh9625 well said bruhhh
Japanese are strange, for some reason, they prefer more reliable, safer, more fuel-economical cars. weird
[Update: Dear Japanese friends, I may have made a bad joke, please don't feel offended. I like Japanese cars, all my cars are Toyota, they are very very nice! :) ]
American cars are much more safer than japanese cars,no doubt about it.
Also,japanese cars are very unstable on weather conditions because they are very light,that's the reason they burn less gas.
"These 23 cars, SUV's are the safest new vehicles of 2020 according to IIHS"
Nathan Bomey | USA TODAY | 8:50 am February 13, 2020
Midsize cars: ~Honda Accord, ●Hyundai Sonata, Nissan Altima Midsize luxury cars: BMW 3 series, Volvo S60
Large luxury car: Audi A7
Small SUVs: ▪︎Chevrolet Equinox, ▪︎Ford Escape, ~Honda CR-V, Hyundai Kona, Hyundai Tuscon, Kia Sportage, Lexus UX, Lincoln Corsair, Toyota RAV4, Volvo XC40
Midsize SUVs: ▪︎Ford Edge, Hyundai Palisade, Hyundai Santa Fe, Kia Sorento, Kia Telluride, Mazda CX-9, Subaru Ascent, Volkswagen Tiguan
~Both of the Honda Models are Manufactured at Honda of America Plants. New Accord models are Produced at Honda MAP (in Union County, Ohio) and the reliable Honda CR-V is produced at the Honda East Liberty Plant
●The Hyundia Sonata is Manufactured in Alabama/USA (Hyundai Manufacturing is based in South Korea where the Santa Fe is produced)
Your telling us that we want, a more fuel-economical cars???!!! no we don't we want v8s and v10s gas suckers and car that will rust after 3 years that's the american way .... and yes that will be the american way only soon cause nobody is going to keep up with that sht.
@@pullupthendown6758 I went to California and rented a Camaro to drive to Santa Barbara... in half day driving 20 gallons geez!!
huh, odd
As an American, I really feel humiliated to live in a market that has outdated systems and is just corporations trying to squeeze any penny out of us as possible
I feel sad for you. In my country car brands are actually making what we want and I'm very happy about it. All american car brands have left my country too as no one wanted their cars.
it's like that all over the world. It is entirely cost-cutting, materials optimizing, built with cheap labor, is horribly unsafe, is already falling apart by 5 years old and is far from cheap. i drive a 96 golf cabrio and jumping into a 2020 honda I get the feeling the entire vehicle is one colossal ripoff. the US has big cars because you can't make big vehicles badly, whereas subcompacts are seldom made well.
Now don't move to japan, they already have more tiktokers and anime youtubers move there from america and the Japanese are regretting it.
@@schnitzel_enjoyernot everyone is moving to japan for doing tik tok and anime
@@Psycandylol are you actually trying to convince people that American trash boxes are good cars. That is literally insane. I drive a ‘06 Lexus which is smooth as hell. Hasn’t got a single fault with it and has more features then anything made from America modern day.
American about American cars: 🤠
Rest of the world about American card: 🤡
US Car Manufacturers: "Take down your trade barriers."
Japan: "Make smaller cars that are reliable."
US Car Manufacturers: "No."
Japan: "That's your trade barrier."
Regulations make it very difficult, or the fact that they would be cheaper. Many brands have engines, or transmissions bodys, suspensions ect which are super reliable...and then they trash them for either regulations being implemented and destroy the posibility, and reliability of those aspects. They just want stuff to break and be made cheap as hell. Much from GM is Mexico, which is sad
@@baileyhatfield4273 No one needs pompous lectures. Shut up and learn what a joke is. It's in the dictionary.
The Japanese sell garbage cars in the USA , ex owner of many brands of Japanese cars for many years, happily switched to American pick up trucks that don’t fail when new, its plain marketing BS reliable Japanese cars my ass headache after headaches with those cars
@@MrEsMysteriesMagicks that was a really pompous joke btw
@@aaronovski9949 lmao Japanese cars unreliable? You are a joke
I lived in Japan for 8 years. The customer service you get is phenomenal, not just in the car industry. They go out of their way to develop a relationship with you. You need your car serviced or repaired? The salesman who sold you the car will come and pick up your car and return it completely cleaned and washed with a full tank of gas. American dealerships....they don’t care about you once you leave the dealership.
You nailed it. RUDE Indifference seems to be the calling card at American dealerships.
should see german dealerships, they treat you like you owe THEM something, ain't even getting a coffee after a sale, last time I was in a Mercedes Benz dealership I had to wait like an idiot in the hall until one of the salesmen told me to sit down and talk about what car I want
That's the difference between a money-centric and a relationship-centric society.
@@fordwayne3833 well it's a form of making money through bonding with your costumer, in the end we'll have a winner between both models, and that one will outlive the others
They don't care even before selling you the car if you are paying cash for it, because they can't nail you with ridiculous interest rates if you pay cash.
29 years old and I’ve owned a 2005 Toyota Corolla, and 2017 Toyota Camry…they’re just so reliable, the engineering is practical and logical. Parts are easy to find and mechanics don’t have to pull teeth to make repairs.
Glad for you!
Yeah, American cars are reliable too! Did you know that Toyota is the LEADER in recalls and defects? Plus, Toyotas look hideous and the money goes to support the Japanese economy (even if the vehicle is built outside Japan).
I've felt that this was the problem with buying American cars for a long time. For whatever reason, American car manufacturers just refuse to create a smaller vehicle. In the past, people in the U.S. could buy from brands like Smart, Mini, or Fiat to get the European or Japanese "City" or "Kei" type model. Now, these options just don't exist. I for one would love to drive a much smaller car.
why would you buy an over expensive cars from outside when you have a reliable cars made inside your backyard.
Precisely
Exactly, in fact US cars aren't even built in America sadly.
Damn right, it's much cheaper that way
FlyrDenDaAvg Cam you guys did make amazing cars. 10-20 years ago
precisely and when the japanese do they buy from Germany and french car makers who are closer in reliability and offer alternatives to japanese car
They're oversized and inefficient
And their cars?
and built like crap
What about American cars?
@@krashd lol
Don't expe t an F 150 or 350 to fit in those narrow Japanese roads. Japan is not a big country so it gets very packed and squeezed that's why driving in Japan feels quite depressing. If American manufacturers did like Toyota making a Tundra cause they know that's what Americans would easily love. Americans haven't made anything that would suit Japanese psyche. I think it's due to lack of research before penetrating the market there.
I've always thought you should be able to just directly order a car built from the car manufacturer. Why go through the dealership/middleman when you could just get it directly from the source? Not to mention, that would allow you to get the *_exact_* car you want with all the features you want, rather than compromising because you can only buy what they got at a dealership. It's like if I'm going to pay the _entire_ MSRP price of a new vehicle, which includes the cost to build the thing, I should just be able to call up the manufacturer and place my order so they build it and sell it to me directly.
I wish Toyota sold like that
You can do that buying a Rolls Royce but not a Toyota. Personalized order cost a lot.
Manufacture mass produce cars, dealership buy in bulk and sale them. That's how they keep the MSRP competitive.
The flow you describe would need the manufacture having dedicated customer service team ( answering your phone and listed what options you want ), and a much more complex production line to put all the different this and that on, which takes a lot more time, a lot more cost.
because in most cases you have to have "credit" and "finance" the vehicle and deal with a trade in....manufactuers cant be regulated to habdle credits and payments
I reside in Japan, and I am Japanese. I myself drive a BMW and see lots of German cars on the road. That's because I think whenever people think about buying an import, they first go to Mercs, Beemers, and Audis because they associate them with luxury. Now, it's not necessarily like that with American vehicles. So, I think the challenge with the US manufacturer is: How to make their products more appealing to the consumers who buy these cars.
Its not just japan, literally no country outside the us wants American cars😂
GE in China is well looks like
Middle East likes American cars especially big suv cars
The Corvette was made BY Americans FOR Americans... and course Americans.. didn't buy it.
Well, here in germany Ford is a relatively common car in the cheap and lower class segment. And then there is a niche for SUVs, where some american brands have a share (although there are also brand from other countries present in the SUV segment)
In croatia there is only germans cars ☺ golf 90%
When 90% of comments are filled with Americans roasting american car industry
🤣🤣🤣
Ford = Found On Roadside Dead amirite?
...and the remaining 10% are Europeans like me who are laughing their @ss off at American "Patriots" who believe their cars are the greatest in the world even though Europe and Asia are 30 years ahead in technology.
E.g. we threw out the rear rigid axle in the 70s and replaced it for individual wheel suspension, whereas Mustangs were deathtraps in the rain until the early 2000s, since the US still went for the old fashioned concept.
Only exception is Ford, because they had an independent research and management center for Europe, so their EDM cars like Focus/Fiesta hatchbacks were quite modern and had nimble handling. And efficient small engines.
All the other US brands like Chevy and Dodge failed, since they only imported US design cars like the Impala. A bad quality car, that was still more expensive than the french cheap cars which at least were more durable and easy to fix.
moneyocracy
FIAT= Fix it again Tony
That's me!
The quality of after-sales service is totally different. Japanese manufacturers take full responsibility for fixing things, but American manufacturers do not. It depends on the person, but it says "I don't want to work" on their face. If you compare America, where people who don't want to work are at the window, with the Japanese, who are responsible for their work, the choice would be Japan.
The performance of American cars is not bad (according to old preconceptions, American cars are considered poor performers), but people do not choose cars based on performance alone.
Even with Japanese cars, Toyota takes thorough care of their customers, but Honda tends to be irresponsible. That kind of thing also shows up in sales performance.
You have a valid point. Customer Service in this country is HORRIBLE.
10 years ago, I had a compact Chevrolet sedan, and it was a nightmare, even tho I took it to its scheduled maintenance services, it broke down regularly, however, I sold it and bought a Toyota Yaris and just wow, after years driving it, never broke down, an absolute work horse of a car !
Was the Chevy a V8 ?
@@jimandersen3003 no, it was a compact 4 cylinder car, kind of impossible to drive a v8 these days, unfortunately
I owned the very first model year Yaris. Great car, if you don't have to be in it for more then an hour. DREADFUL on a highway trip. Replaced it with a Gran Marquis. The drop in gas mileage driving on the highway is not that bad considering I can now cruise at 80 mph in comfort with out have to run near red line
The Japanese aren't fooled by jd power awards
James Lane mawk？ my man!
It's because they do have a high tax in imports from the U.S and that's also heavy blocks and that's why Trump claims unfair trade practices...
Because jd is owned by government motors.
@@TruztNoI wut
WERE LOOKING AT YOU CHEVY
American cars fail everywhere, not just Japan.. I love how Trump asked Germany on how to make American cars more famous in Europe, they replied - make better cars.
The biggest problem is that American sized cars don't fit the parking spaces on a German parking lot. Even I have problems with my Kia Cee'd, which is the size of a Toyota Corolla, Honda Civic or VW Golf, to find fitting parking spots and I live in a city with only a population of 160.000. The cities in Germany are not designed on a drawing board like in the USA. The cities grew over hundreds of years so of course they had other traffc and demands and street sizes back in the medieval.
In addition we pay around 6.50 $/Gallon for regular gas. That's pretty stupid to buy a low mileage car with a >5.0L V8 engine to move it in traffic jams in the city core.
@@advocatusdiaboli3204 Same here in Finland, and i got a GMC Yukon 2500 XL.. Parking spaces are made for corolla/golf sized cars, then try and squeeze big suv in that space :D
American cars are popular as in Australia and New Zealand
Zagisa my 1988 bmw has less problems than my 1999 ford truck if that says anything
@@advocatusdiaboli3204 Same here in the netherlands. Reason why american cars here just don't sell that well, is because a lot of people find them annoyingly large (A lot of places don't have the space for it), And way too fuel consuming... With the current gasoline price being like €1,65 or something a liter, you wanna try to save money xD
Not only in Japan. You hardly see US SUV's etc. in Europe, and only rather limited numbers of Tesla's and Ford Mustangs. However, during classic car shows, one can see there are still quite a number of 1970's muscle cars around. You won''t see them often on the streets, though. A 1970's Corvette is not exactly the ideal car to go to the supermarket... Europe still buys very European, but Japanese cars too have earned a very good reputation here. I wouldn't be surprised it's 50 % Japanese, 45 % European and maybe 5 % or so US cars, something like that. In Belgium, the small FIAT 600 is VERY popular, even if it is rather expensive for such a small car. But it is so cute, and available in a number of fresh colours. Other big sellers are Audi, BMW and Volkswagen. Opel doesn't seem to really manage to do as good, even if they have brilliantly redesigned all their models. No idea why they don't have the same success as the 3 biggest German sellers. Toyota too is very hugh here. French cars are still common in the streets, but not the way it used to be in the 1970's.
It isn’t 5% American cars more like 30% at least.
Not true. Ford is a TOP seller in UK, and is very popular in Germany too.
My 2014 Mazda 3 still runs great, with no issues observed short of the things that will typically fail after this long on bad roads (springs), or issues that were covered by recall (touchscreen failed).
My mom's 2014 Cruze already had engine rebuilt and the turbo pump failed twice. Not to mention quality of materials in Mazda are on a whole different level. It's like comparing Atari 2600 to a SNES.
Japan and many other countries. The secret is: people, for a strange reason, prefer good quality car.
Alejandro Sudiro german cars‘ quality are much worse than american cars
@@zhenyu6993 germans might be unreliable like the americans but atleast they got the performance and interiors right
@@t-bone9239 that's a problem with their factories in the US. Europe made are actually quite reliable.
Wtf every european Brand is really reliable
@@zhenyu6993 No?
Japan: *focuses on quality*
USA: Why does Japan drive it's own cars!?
When talking about quality and specs, you'll see a lot of car enthusiasts rank Toyota or many Japanese brands having less quality than American or European brands.
That said, its not the quality and specs that makes Japanese cars good, it's that they're affordable and reliable. They break down faster compared to Ford vehicles, but it's a lot easier to repair a Toyota since their parts are cheap and easy to find.
@@madensmith7014 quality and reliability are the same thing.
@@madensmith7014 i bought a ford explorer at 90,000 miles the junk good for nothing started to falling apart. The suspension system need to be replaced or fixed. It had a lot of electrical problems. Gasquets leaking oil......i have to give away that ford explorer so i don't have to spend 4000 dollars on repairs......after that ford nightmare i decided to buy toyota Corolla 200.000 miles and still runs very well........i never will buy ford anymore after that peace of 💩 ford explorer made loose 5000 dollars...and i guess chrysler and dodge are worst then ford.......I HEARD CHEVROLET IS THE BEST AMERICAN BRAND
@@madensmith7014 wow you are the most American person ever
@@owenreaney6864 ignorant putz.
I have a 2022 Ford Bronco and a 2023 Honda Accord Hybrid Sport....love them both for entirely different reasons
My rule of thumb for buying cars is only buy from Japan, Germany, or Korea. My last car was a Hyundai from Korea and I kept it for 12 years (could have kept it longer) but now have a Toyota. I suspect by the time it wears out, electric cars will be mainstream.
Korean is now less reliable than American, German has always been in recent history as they can't seem to figure out electronics or cooling systems
And American cars would fail in the US too if we didn't keep bailing them out.
hahaahah true
Pretty much all American companies will fail in the US, not just US auto makers.
American cars are crap cars
Tim, Only GM needed a bailout. All the other American car companies know what they are doing.
Truer words were never spoken😂😆🤣
Japanese automaker : **makes cars for the US market such as the Tacoma**
American automaker : "here's a 14mpg Dodge truck, take it or leave it"
America consumer base: “we want an electric truck!”
Telsa: “k brb”
Ford: “would you take a hybrid? No? Than how about this gas guzzler? No? Well too bad thats all we got”
(Ok Apparently ford is actually trying to make an electric truck, huh. only cuz tesla went first i bet)
Hehehe tacoma
Michael Moore interviewed the president of General Motors in 1989. Moore asked the man why didn't GM make cars that the American people wanted. The CEO responded by saying "We tell the American people what they want.
@@108wee The American consumer base does not want an electric truck
@@108wee The cyber truck may as well have been a car. Its design made it totally Incapable of taking up much market share. Nobody is going to trade in there 1 ton dodge for something that can't even take a utility bed.
my grandfather owns kei trucks, their small little pickup trucks and he's had them for over 2 decades now. both run the same way they always have, and it's great! slight shame is that they're just a bit tight for me .
Yes. It's true. All over the world proffered compact cars or vehicles. Here in Asia even in Europe, Africa and some parts of Australia had smaller streets or roads or community. We even had small fire trucks to penetrate allies in case fire broke out. That's why all over the world preferred compact cars or should I say Japanese cars or vehicles.
It's like asking why chefs don't eat at McDonalds..
Despott 😂 Fr these people are stupid quality over quantity
Yeah that sums it up. Why doesn't the best automaking country in the world buy bloated gas guzzling pieces of garbage from another country? Gee I can't figure that one out!
Exactly right
Are you kidding do not dare to offer mule carts of USA to innocent modern consumers of Japan.
When your country's president is a burger, no wonder you can't maga.
USA = SIZE
EUROPE = BRAND NAME
JAPAN = QUALITY
In this case, germany is a category in and of itself.
@@juanantoniocruz2937 eh, bunching them with French and Italian cars seems fair
@@juanantoniocruz2937 In 2021 it is like this:- USA = SIZE and QUALITY and VALUE FOR MONEY. JAPAN = QUALITY and BORING CARS. EUROPE =OVERPRICED and VERY UNRELIABLE and VERY EXPENSIVE TO MAINTAIN.
@@jetpigeon8758 youre right. thats true. for pretty much the rest of the world, really. Except that US cars very heavily taxed overseas because they're oversized pieces of scrap metal and consume too much fuel. I doubt much will change in 2021
Not true. American car are way better now. Yeah in th3 80 they sucked.....maybe only offer our flagship cars at a preium. Corvetts. Mustangs Rapters Cameros SS. Hellcats
My friend rides an classic Ford bronco here in Nagano province, and still sometimes struggles to turn some crossing streets and always parking almost using two cars space😂
Many years ago I went to Japan and found out there are many places only accept JCB card or even if they accept American Visa or Master card it doesn’t go thru. A friend of mine told the government did that to protect their own corporations.
Many years ago I went to Japan and found out there are many places only accept JCB card or even if they accept American Visa or Master card it doesn’t go thru. A friend of mine told the government did that to protect their own corporations.
Same goes to American cars business they use some little tactics to fend off competition. And for China today they similar use that model but it doesn’t work as well because they are much bigger. And that’s what trade tension today.
I still drive my 1996 Honda and it still runs fine. The quality of Japanese cars is phenomenal.
I still drive Ford Taunus 20M 1967. (But it was made in Germany!😁)
1998 Sentra with 230,000 and still holds up well 🤙🏻🤙🏻
I have a 93 toyota corolla still runs fine!
Uhh I know someone with a suburban that age that runs fine
05 corolla hatchback
Forget Japan, even Americans don't want American cars.
Btw all the "barriers" they described in the video is what Japanese companies have to go through as well. So basically American companies just want to sell crappy gas guzzling big cars with horrible dealer service.
...in a country where 40% of the market is compact mini cars. LOL
Exactly. Looks like they don't want to treat customers well and play by the rules. Well too bad, they won't sell anything.
Americans like myself don’t like crappy American engineering after 1997-2003.
The vehicle quality & reliability dropped off after 2003-2004.
@@jevgenkova just because they small dont mean that they aren't durable
@@michaelbenoit248 american cars used to be gret but they are outdated now
I've owned 3 Chevy's and 2 Fords. Which is why I now drive a Toyota Tundra which I've had longer than all my other American trucks combined. I frankly can't afford American vehicles.
Thank you for the video
Japan: find out what US customers want, and make one accordingly.
US: Just give them what we have, what? they don’t sell? scream “unfair trade”, “market access”, “currency manipulator”.
Nothing really new here.
Lulu Berry
Japanese cars were popular, good designs, now they fail too.
EU, Japanese cars were popular, failed to release good all electrics now...
Tesla only, rest are old cars.... Failed industry now....
Detroit was all about outsourcing, total fail!
lucas rem Tesla’s have very poor built quality. They also don’t look particularly nicer than German cars either.
@@Systolic120mmHg they look better than most german cars except Porsche
This. 1000% THIS.
@ekim andersom As a Frenchman, we see a load of Tesla's here
Try building what a consumer wants...instead of telling consumers what they want!
Try customer service over trying to empty their wallet!
All they care about is getting you to sign that dotted line in the US, they're paid after that. You don't pay, they come repo it, then sell it to make even more money. The US auto makers could care less about reliability or making sure the customer is happy.
Good words. May i copy this?
You used to be able to do that back in the 60s
Right on the spot! The Japanese automakers adapted to what the global market wants and needs! While American automakers dont! Don't be like Nokia!😆
@@iandominics4328 You still can...there is a guy in my town that sells nothing but old trucks and cars redone..he's got hundreds! He collected them over the years and now he sells them decently restored. My truck is from the early 80's all original! Runs awesome! You just have to look for them. I'm not paying 70k for a truck! They keep going up! No, thanks!
In South Africa, there are 4x4 safari tour operators that don't allow Jeep on safaris, because the unreliability could lead to fatalities. A Geländewagen, Landcruiser or Patrol is just more trustworthy far from the city. Their wheels don't come off.
Japanese manufacturers export over 1.3 million North American-made vehicles to Japan.
You want to know why ? Go look at a Toyota Corolla after 200k miles vs. a Ford Focus after 80k miles !
True right there... but a focus is just garbage ... my whole family has fords and chevys that have ran over 300k miles and was a joy the entire time driving.
@@beefnacos6258 Your's were an exception. I have never seen an American made car last that long except my Plymouth station wagon that had a slant six engine. That was one of the best straight 6 engine that was ever made. I got over 200,000 miles on that motor without a rebuild. Now they don't make slant 6 engines anymore, or the Plymouth.
I actually bought a Ford Focus in Europe, and i'm amazed how reliable it is, over 100k miles, only took Oil and Diesel so far... its the 1.6tdci Diesel engine tough, produced in collab with Volvo, Peugeot and Citroen (maybe thats why it seems so reliable) .
@@brunos7995 Yes, you are right about that motor. The Europeans know how to do it.
@@louisaccardi6808 ford focus was using volvo motors in Europe in the 2.0 Petrol version
As some European car engineer once said: "Cars with the turning circle of a train and gasoline consumption of a tank just don't sell in Europe"
European inner cities are much narrower and gasoline is way more expensive than in the States.
Only Ford has succeeded out of the big three in the rest of the world because they have divisions for every region which basically function as separate companies
@@akilanelango8997 Very true. There are a lot of Ford models that have never been sold in the American market that we have here in the middle east
sick burn turning radius of a train
If it can't turn like a go kart and have the fuel efficiency of a go kart
Sorry no I don't want that
@Victor Oprea Really? I live in France one gallon of gasoline costs around 6 US dollars (I made a conversion, the price is around 1,6 euros per liter), il the US it is around half of that.
3:45 subcompact hatch back heaven ✨🤯🥹💪
There is an enthusiast culture over there for American cars though; lowriders, hot rods, and muscle cars all have a dedicated fanbase in Japan.
I've owned American cars. They all had problems from the beginning. I've owned my Toyota Camry for 17 years and it still runs great!
You should've bought Ford, especially Ford Explorer because Ford is the most reliable car brand. When did many Ford Explorers ever have serious issues or defects? When did many Ford Explorers ever break down a lot? Nothing because Ford Explorer is extremely reliable.
@@morganna8394 lmfao ford are rust buckets
@@victorturcanu9250 Falling apart
Obsolete
Rusted
Defective
@@morganna8394 th-cam.com/video/_murPB2qCy0/w-d-xo.html
'99 Blazer here. Just shy of 200K New England miles, which means lots of salt and all kinds of chemical road de-icer to help out with accelerated rust and corrosion. Despite the fact that I never really have taken good care of it, poor maintenance, extremely long intervals between oil changes, etc, this thing has more than paid for itself. So much so, that about 5 years ago, I treated it to new hinges and pins on the left front door and a set of leaf spring shackles. I think I may have also thrown a set of spark plugs at it around that time too. I know I changed the distributor cap and rotor then too. Arguably one of the best performing vehicles I've ever owned and I have no plans to sell it, junk it, trade it in, or otherwise replace it.
When you try selling milk to cows
LOL😂😂
Go to Africa and cut your price in half. GM is out of RSA sad.
😂😂😂💯
😂😂😂
Filthy, rubbish milk... 😅
the ratio of use of the land cruiser and hilux in the company i´ve work is 15 - 20 years (like 500 vehicles). there was 3 rangers like 20 years ago. and no other usa cars.
So basically Japanese companies studied the American market and made cars for it, but American companies didn't try to fit in with the Japanese market
There's one American car who does very well in Switzerland: Tesla
soon it will take over Honda and toyota
😂 it outsold the VW golf and Skoda Octavia for a solid year. Even after that it remains in the Top 5 strongly with the competition.
And British made Honda Civic
I love Switzerland I visit Zürich every summer.
@Sora brown
Tesla owner here... I couldn't disagree more. Every tesla owner I know, myself included, consider it the best car we've ever owned.
American car companies make what they want to make.
However, Japanese car companies make what their customers want.
Toyota CEO said, "We really want to make a lot of sports cars like the Supra, but if we make only what we like, the company can't survive."
I think his choice is right.
Ya
Toyota could be a bad example since they usually come with outdated interiors, engines, technology, etc. they focus on reliability over everything
@@MrSpiderlionsreliable is the foundation of a ""car""
why hiroshima and nagasaki?
American car companies make exactly what their customers want. Gigantic overprices vehicles, that give a dopamine rush when bought new, but start disintegrating after 5 years. That's just what Americans want.
I have a Honda and love it because of how cheap it is to pay for gas as opposed to other companies
I'm guessing this before watching the video.. None of them make right hand drive models for export?
Same reason Taco Bell doesn’t succeed in Mexico 🤣
Wait what?
@@illya3859 ??? Yet McDonald’s is widely popular in Europe, over Eight thousand locations. Shut the hell up lmfao
@@flopartist3613 european mcdonalds is so different to american mcdonalds, they give you fruits instead of fries if you want lol
@@sashab7354 American McDonalds will also give you fruit if you ask for it. you are not very smart
@@flopartist3613 In european Mcdonalds we have paper straws, cups, if you don't want fries you can get salad, instead of cola you can get apple juice, it's all just a huge meme lmao. "Yeah I came to Mcdonald's to eat healthy"
" The Japanese have an outdated view of seeing American cars as and efficient and unreliable? ..... how is that outdated? 100% true
When Americans still offer cars getting 13-20mpg. That just doesn't fly in most places in the world. The car needs to do double that for the consumer to be interested.
The automakers in this video saying 'barriers to entry' when in reality, make cars for the local market. Like the Japanese do for the Americans.
It's outdated, because american cars nowadays are even worse than in the 1980's. They're no longer unefficient and unreliable, they're straight up trash.
@@anamore because we have deals made with the mechanics in America. Ours are designed to fail.
@@naysaynetwork5271 Why am I not surprised
@@naysaynetwork5271 That was initially the excuse but it seems anything that Western world makes seem to have longevity problems
If you're going to Japan, you can find the answer. The roads are very narrow, and parking areas are terribly small. but us brand are making very big car
Face it US prints money, Japan makes quality.
summary: US car makers complain about foreign regulations and preferences instead of making cars that meet them.
Summary. Americans complain period.
Finally someone with more than 3 brain cells
US car makers complain about meeting Japanese CO2 emissions and crash safety standards so don't sell in Japan
@@5c0tty5 You know why they sell so many trucks. Because trucks don't have to follow the same stringent crash safety rules as normal cars do. It is much cheaper that way for the car makers too! Fat bonusses!
And it ends up ironically surpassing most of the us regulations and are ready to be sold here anyway
Because Japanese dont need a seat to fit a 200kg man and a 5 litre drive-through drink holder...
GoForGold 😂😂😂😂😂😂
I’m dead
This is the only reason lol
😂
I mean japanese are alot smaller
Thanks for sharing
In Japan most cars serve one purpose: Get from A to B, usually with A not being too far away from B. You don't need a huge car for that. Japan has an excellent public transport system. In America you need a huge car so you don't vanish in one of our super large pot-holes, something that pretty much doesn't exist in Japan.
Somewhere Scotty Kilmer is talking about his 94 Celica that has 250,000 miles
Eric O'Neill can’t stand him.
Mr Negative Nancy
My 1999 Lexus has 320,000 miles 😂
My Toyota has almost a million miles
238k for the last 5 years lol
When American car manufacturers develop vehicles with only the US market in mind the really amazing thing is that Anericans are amazed how their vehicles do not sell well outside of the US and Canada
Not entirely true. Chevy launched smaller cars in India but they are not efficient
@@nishchaysrivastava6251 I may be wrong but the small Chevrolet's are just re-badged Suzuki's
Locomotion2121 No we aren´t surprised. Most Americans prefer Japanese/Asian or German cars. Toyota, Honda, and Nissan are probably the most popular car brands. Nearly everyone in my family has a Japanese car. My dad had a Ford truck that gave him problems all the time, now he has a little KIA (Korean).
ITs the whole USA #1 attitude the permeates everything Americans do. If its good for the USA its good for the rest of the world, well its not anymore.
Ummm, my comment is not racist, because American is not a race. And BTW it's not the 1960s. I don't know when was the last time you've been to Latin America (hint: it's a little bit bigger than Mexico, you're welcome), but the majority of cars are NOT American, especially the newer vehicles.
My perception of American vehicles still stand today. My first car was a hyundai sonata which was cheap but worked well. Then I now own a mazda3 Hatchback. My brother's Ford F150 is BIG, but the interior is night and day to my mazda.
So, in short, the American Automotive company tradition of telling the people what they want doesn't work in a place like Japan where the people want to actually be able to choose what they want. I'm not shocked
When my parents drove a camry, all my mom knew about car was adding gas, then they changed to a ford, now my mom could clearly explain how engine and transmission work together to make car run.
Lol
underrated
Sounds about right
The Camry is american too
@@Yorak_Hunt0----3 but it's still built with Japanese mindset
Do you know the difference between Japanese and American quality control philosophy?
Japanese: it’s not perfect. Reject it.
American: it’s good enough. Ship it out.
HAHA HELL YEAH MERIKA YA SONSBITCHES !!!!! MAGA!! USA
I worked in quality control before and this is true. Our German and Japanese customers would always get special treatment.
If only the Japanese were running America, the world would be a better place.
Right because Nissan is better than ford?? No
@@stephen902 Nissan has merged with Renault, their quality has gone down the gutter since then. Toyota and Honda are usually the brands that come to mind when someone says " Japanese car ".
American cars are pretty cool, and Ford is particularly popular here in the UK. But as cool as they are, brands that cant adapt to the new market wont catch on. Thats why while American car brands are present here and across Europe, they tend to be the smaller models.
The Fiesta is very popular over here, but it isnt considered a small car in the same way a Mini Cooper or Fiat 500 is. The lady was right when she talked about what owning an American car meant - nowadays it doesnt mean much here, but if you owned a big American car a while back, people would be talking about it.
Same in Malaysia, most of them drives local cars like Proton or Perodua (both adapted Japanese car technology, although now Proton is owned by Chinese firm Geely) or Japanese cars which is the most driven foreign cars there. Of course there is cars from Korea and Germany, but for American cars like Ford kind of rare. Of course vehicle cost plus reliability are the important key for Malaysians to chose their car choice.
As an American automobile owner and driver, I'll make this very simple. Every single American made car my family has ever owned or bought--- has had a multitude of issues either mechanical or electric. They're built to fall apart to make you buy another car. As a hard working American on a budget, this is stupid. I own a 2001 Honda Accord and that machine has given me MINIMAL issues at best, required less repairs, and taken a BEATING throughout its life. The fuel economy is way better than most American cars of that era. All for an amazing price that I payed. Japanese cars are simply more reliable to me as an American on a budget. I don't get what's so hard to understand about it. 🤷♂️🤷♂️🤷♂️
64BITuLISAN
You never seen the Toyota corolla ? It’s also a rock
@@isra3638 lmao tru. I go by a majority basis tho. Every country has it's great and terrible brands lmao
I have a 1999 Nissan Primera which is bulletproof reliable. As an American do you get angry that your taxes are used to bail out US car makers? If it was me I would be.
Kashif you are too stupid to deserve a car;)
Ford suvs are reliable (and thank goat they're diesel). I also own mazda and toyota suvs, but the ford is defly the best performer.
But.. the biggest problem i have with non-japanese car is the sparepart cost. Most european and american car spareparts cost almost three times more than japanese car spareparts.
Outdated view? I'm Brazilian and down here anyone would exchange its Ford for a Toyota without thinking twice.
And we still take the US as an example down here.
Even Americans would take Toyota instead of Ford without thinking.
@@HaiLe-wy7dd yep, I remember when my dad rented a Ford Fusion and a Chevy, and both times they had a problem with the transmission, and both cars only had 30k to 50k miles.
When me and my dad went to buy a new car for him, we automatically skipped all American manufacturers down the road and just went to Toyota.
So far our 2006 Toyota van has 200k miles and so far the only problem is the AC leather belt is making noise. Which is the main reason why my whole family likes Toyota
@@HaiLe-wy7dd Ha Ha. I was going to reply the same, but you beat me to it. BTW, I have a 20 year old Ford and a 5-year old Camry. Both have been very reliable... no complaints on either one.
Ford Brazil is an exception.. The Ford ecos port was a very cheap, reliable and awesome car.. Maybe the problem is that American automakers wants to sell us cars completely devised for an American consumer
I own both American and Japanese
2006 Ford F-150 over 200k miles still running like a champ
2018 Honda Civic as a gas saver
American cars failed in America as well. When I bought American brand, it had tons of defects fix fixed under warranty although free of charge but very annoying and inconvenience due to time loss. After warranty, body hardware started having issues like broken air vents, broken window latches, inoperable power windows, exhaust manifolds issue, broken engine mounts etc all happened before reaching 100K mark. To put final nail onto the coffin, automatic transmission failed first time at 80K OUCH! $4000 repair thinking the problem resolved but at 170K miles , transmission FAILED again. I had to sell it to the junkyard fire mere $700 cash for a vehicle with only 170K miles.
All of my Toyota vehicles work passed 100K with zero serious issues, and still run flawlessly at 200K miles.
My college daughter has just returned from a long interstate road trip of 3K miles safely without any issue driving her 190K miles 2005 4 cylinder engine Toyota Camry. My previous vehicle was a 1985 Toyota Supra that I kept for 23 years and 295K miles was still running very good. My current 2005 Toyota Sienna is 316k miles with zero issue, still good for cross country road trips with original engine, transmission, engine mounts, electric windows, AC, shock absorbers, struts, upholstery, paint, fuel pump. The Sienna never spent a night in repair garage, never been towed to a repair shop. I don’t need to worry about car shortage and it’s much cheaper to keep than buying an EV. EV doesn’t have 500 miles range for long road trip
What car did you buy that broke down so heavily? That's why I stopped buying em. Only bought one and never again.
Most automakers: we need to make our cars refined, powerful, and good
America: let’s just put a massive v8 with 700 horsepower on everything
Good on america
@@steve_the_vehicon632 Not so much everywhere else. Not especially if they won't fit in narrow roads.
Not really though. It's more like
Let's put a massive v8 engine in that produces a total of 200 bhp
@@BoatLoadsofDope bruh, most cars do make 700 hp.
Edit: nvm it's more like 400 hp
@@steve_the_vehicon632 no they don’t
To be clear an Indycar produces 750 horsepower, you really think the majority of road vehicles have similar power to an Indycar?
Why don’t American cars sell overseas? Maybe because of this thing called the free market. If you want to sell more product, make better products that people want to buy...
Japanese protectionist policies are the opposite of a free market.
@@mochopz so why are German cars so successful then in Japan?
@@maximilianok.2342 That's just luxury stuff and people buying those cars don't care much about money
That's why it's only a few %
@@PinHeadSupliciumwtf well we in Germany would never buy a American car. First we built the best cars ... Ok most of them are expensive but many germans can afford that. Second reason is that we have no shops were we can repair American cars. And they are much more expensive than in the US. Also germans who dont want to spend much money on cars, would like to buy other european cars like skoda oder Peugeot beacause of the lower price than Us cars and the shops here. I know one ford shop 80 km away from me... thats to far away
@@Texo333 deutsche Autos waren Mal gut aber mit der Globalisierung hat sich da stark was verändert
Der Mercedes meines Bruders brauchte letztens neue Stoßdämpfer obwohl der vielleicht 2 Jahre alt ist und unter der Woche praktisch nur in der Garage steht.
Die alten Dinger die die Bauern sich vor 40 Jahren geholt haben fahren aber immer noch.
This one is 100 legit, im not even a bot saved my life when i already finished editing thumbs up!
I swear 90's Toyota's and Honda's are the closest thing to street legal tanks.
Cant believe people are blaming Japanese import regulations when the US did exactly the same to them 60 years ago and they still managed to succeed in america 😂
And American STILL does it to keep out 2-door SUVs and small pickups.
Also we nuked them 2 times
Jcjc Junk,I had strol forever to read that. You put your foot on my neck and then expect us to support you...who do we look like African americans
Ford literally has to build their Tourneo vans as cargo vans in Turkey then convert them to passenger oens in the US for the tax
Jcjc Junk and they bombed Pearl Harbor lol. They had it coming.
US cars sell poorly everywhere, not only in Japan. Stop making excuses and make better cars.
Ford is actually fairly popular in Germany and Switzerland.
@@12Wackelpudding European Ford is in a different league than the US made Ford.
I don’t know but ford is very popular in Southeast Asia.
@@12Wackelpudding Except in Europe Ford has their own EU division that builds and manufacture models completely different than the US. EU ford tailors cars to EU market and Asian markets. For example the Ford Fiesta is a EU Ford not an American, but the popularity of it made US Ford consider bringing it over. But American Fiesta model had some pretty bad rep for the engine block to crack.
Truth is some Ford brands such as the Raptor and Everest are doing pretty good around the world. Buick is also popular in China, but people have these general negative stereotypes about American cars .
here in germany those big junks of metall are considered "compensation for things that came to short". plus our roads/parking lots couldnt handle those oversized cars anyway.
Not only narrow space is the reason why Japanese prefer small cars, but also, for economical reason. 4 kind of annual taxes avg.300-400USD in total will be charged to every owner, car insurance is forced which causes additonal cost of avg.100-120 per year, parking fee 50-100USD per month, and finally, heavily taxed fuel which is 4.15USD per galon. Oh and one more, every highway in Japan will also be charged. It might not be too expensive for you guys, but remember, Japanese avg. income is not so much high any more and thus is huge cost for us.
Japan : Quality control
Us : Nooooo
Japan just makes everything really simply. They are also very good at making small engines. American cars make good pick up trucks and sports/muscle cars which are very reliable. I've had to replace the starter in both of the Honda cars I've owned over the years and have had other strange things fail on Japanese cars. Hell, the rear suspension on my civic is made of thin stamped steel with a plastic cover to make the arm look more impressive. It is also very loosly held together. Usually torqueing bolts to 20 - 40 ft pounds. My Corvette is cast aluminum and cast iron. And most of the bolts are torqued to 50 - 120 ft pounds.
In a nutshell
Union workers are to blame. Don’t get me wrong there are things that unions fought for I like, but the way terrible union employees are able to keep their jobs is the main thing I hate about the union environment.
Mrshadowady the us is largely unregulated mess of a country
I mean, really has changed in decades since.
The market doesn't adapt to you, you adapt to the market.
Fuel ⛽️ in Japan is expensive making American cars a less popular choice. Because China loves American cars. Buick sells more in China than the 🇺🇸 USA
Yup, all Ford, GM has to do is build K cars for them like they build large vehicles for us...LOL It's really simple concept. You got to built what the local market tends to like.
Ford understood that with their European division
No ....Murica!
@@Alvaricokemaureira Yup! And those European Fords sold way better in Japan as well... If you have a pretty high population density and cities that grew since the middle ages instead of being planned, smaller and more economic vehicles are the way to go. And if you need more cargo space from time to time, it's way more practical and cheaper to use a 'trailer' (not sure if that's the right word in English). That way you only have to deal with the increased size/bulk when you really need it.
Ford Fiesta is created by Ford Europe and made in Germany. Americans make huge trucks with bad fuel efficiency and the price/quality ratio is terrible. I'm shocked anyone is buying American cars at all, anywhere. Japanese cars sell quite well in Europe and are super popular in the used market, same as in US.
Pat slapped the pads of butter on the turkey as he screamed to his sister lucy. “Get ready we didn’t pay a dowry for nothing!”
Lucy barked back” no naan for you!”
They know buying a $70K 4-door pickup truck just to buy groceries in is not practical. In the U.S. practicality doesn't matter as long is it is fashionable.
@1CBRDUDE I like buying a new car this way I take good care of it because I'm the original owner.
There's that and they just have all around better public transportation options compared to U.S. that is reliable. Train system is easy to learn, usually always on time (barring technical issues or the rare accidents, or unfortunate suicides). Loads of bus systems, still plenty of taxi's.
Ontop of the space issue they face so a car is something really unnecessary for the avg citizen. Granted works in a positive way too in how close everything can be, so thus walking is also viable depending on the region/prefectures for some citizens in JP.
Car based culture of US sucks. Nevermind the pathetic state of the infrastructure of the country overall.
I'm going to buy a 70,000 truck and then fill the bed all the way up with a load of caviar costing another 70,000. Is that stupid?
And they get taxed to the point it cost $390k to buy a common displacement engine I the US that gets similar miles per gallon because they tax on displacement rather than efficiency.....
@@kuebby you also don't see any worthwhile production in "progressive" areas...
japanese cars exceed US regulations easily , US cars dont come close to Japanese regulations .....thats not protectionism ...thats just quality and efficiency
yeah whenever regulations are made WITH the industry it's meant to regulate... goodbye safety / quality / anything else because its in the business' interest to reduce costs
So true when I heard that comment from that lady it was so fake and rehearsed. Like you said it’s just quality and efficiency and not protectionism or what ever that’s about.
Both Ford and GE in China have been driven by the market to make "Japanese styled" cars.
Agree
@Sedonascape every country in the world have Japanese cars.
I've been to Japan. I don't see any dealers at all. Toyota, Honda, etc all have their own stores.
Just over one in every three cars sold in Japan is a kei car. Exactly how many car models does the US make which could compete with a kei? ( You won't compete very well in the light bulb market if you only make candles and gas mantles. )
Short answer: Reputation matters and is long-lasting. Americans have made large and inefficient cars for too long.
On the Money comment
Natalie Glynn then they got rid of Australia’s beloved, Holden.
Japanese cars are made for cheap ass people.
American cars have power,are stable ,made with steel and much safer than japanese cartoons.
Sali Shaho They also break down, needs fuel every weekend to go like ten miles, with expensive as maintenance only for you to sell the car at a price far lower than would be expected, then buy another American car and repeat the process. In this case cheaper is far better
Sali Shaho what universe are you living in?! American cars are not made of steel and are not powerful. Depends on what car u buy. Japanese cars are catered to the need. They r not that cheap but are more reliable.
"boohoo we don't sell cars in japan! How can we fix that?"
By building actually good cars, is it that hard to understand?
tesla
Or....build gm cars in Japan under heavy Japanese influence!😆
@@vinttag4312 Tesla is not as well liked as you might assume. It is also a relatively small player. Other companies are catching up and will still have the inherent perception of quality. Watch out for the German companies and also Volvo.
@@stephenconway2468 ahahahaha well liked? Personally I can say I see them everywhere in the us where I am especially Cali but in Europe I'm pretty sure the model s is the best selling car in norway.... So I mean... Tell me again?
@@vinttag4312 Sure. I see Tesla's everywhere. Norway has a big push on electric. You picked one country with a few million as your example?
Yet, I do see that e-Golfs, Leafs and i3 from BMW make up the rest in Norway. However, Volvos are coming up with their electrics and the Germans are pushing hard too. Tesla's are the best the US has to offer. It is a trend, but as a car company it does not have a full range.
Tesla's have a reputation issue with it's founder.
The real answer is American cars aren’t so economical and unlike the US, gas are expensive because they are highly taxed in most countries.
My parents have a 1996 Nisan sentra... It is still to this day one of the best cars I have ever drove... Those japanese cars are just in another level of quality.
CNBC trying to convince people American cars are well made, but the brother at 5:30 finished that SUV hood with a hammer even in this video. lol.
I don't think he's finishing but rather testing. That being said I know for a fact that, reliability-wise, Toyota and Honda are light years ahead of any competition, not just American competition. And apparently it's gonna stay that way.
Rubber mallet *
@@ahbahs93 nope not testing at all, he was lining it up, that's why he kept rubbing where the joint was to make sure the hood didn't overhang too much. Testing occurs on their mules and parts tables, fitting occurs on the assembly line.
Lmfao
@asasadd55 5 صادق يا برفسور معيض
Japan cars: reliability and quality
European cars: quality
Us cars: how can we save more money.
The build quality gap is massive. Sorry, just fact.
ok car dude
"Sorry, just fact." I can tell you're an American lmao
@@shooting4star2023 yes, they drop because newer and more quality cars are released still at a cheap price
@@shooting4star2023 if European cars are so bad the demand outside europe for volkswagen, mercedes-benz, audi (just to name some of them) wouln't be in so high demand in overseas, especially the US
Makes sense. But if you just put reliability on European cars I would stop you. I’m looking at you, range rover 🤨
Japan is a unique market and hard one for many western companies, not just in car category.
Plenty of Japanese love American cars and motorcycles, there’s even a road racing class for full-size vans, mainly the old Dodges. Probably the best daily ridden vintage Harleys are in Japan.
For anyone making fun of his Japanese english accent, at least he knows how to speak both English and Japan. While most of you who criticized him, only fluent in one language...
I don't think they are fluent even in one language....
Barely fluent in their own native language. LMAO
Bro I can speak hindi English urdu and Bhojpuri so I'll make fun of them 😉
@@vibhanshuvaibhav335 Hindi and Urdu are the same language and Bhojpuri is more of a dialect than a language. All 3 languages are closely related so it's not worthy of boasting.
@@vibhanshuvaibhav335 Shame you. Don't even know the difference of language and diallect..Let's not even go to accents. ewww
"somewhat outdated" perception, lol. I like how 1) US automakers blame Japanese protectionism for poor sales when there are no import tarifs in Japan, and 2) it is later revealed nobody really wants to buy US cars outside of the US.
Yeah, I got a good chuckle at that part. Americans are all for capitalism until a bad US product won't sell, and then they have to scramble for some other (nonexistent) reason to explain their failure other than the fact that it's just a weaker product and people don't want it.
Outdated? I'm American and I agree with their opinion.
It's funny because some areas of the US don't even want to drive American. Foreign makes (Japanese and European) dominate coastal cities
American cars are trash. No one wants them. It's bad quality and also socially it is not impressive to drive one. Everyone buys cars to show off to their friends. No one buys a 50k car to let friends make fun of them. This is main reason German cars sell and not American cars overseas. Japanese car sell on the reliability. American cars are trash, no reliability and no symbol status. No one wants them.
In fairness, the point of the video was that there are what are called "non-tariff" barriers. A country does not need to have tariffs in order to have trade barriers. Many Asian countries have non-tariff barriers that make it difficult for foreigners to compete there and which tend to favor local companies. (Japan is actually not as bad as China. China is a very big offender in this category.)
The biggest non-trade barrier of all might just be pure, old-fashioned nationalism. Japanese people just like to buy Japanese products. If one studies the videogame console market in Japan, it's very instructive. The various Xbox game consoles have sold very well all over the world, but in Japan, virtually alone out of all markets, Xbox has never sold well. Why? Literally just because it's not Japanese, lol.
This is difficult to deal with because the founding ethos of American capitalism is that "the customer is always right". There's no good answer for what to do if the customer favors your competitor over you because they like his flag more than yours -- doubly so since one obviously cannot change one's flag.
As a person who owned nothing but Ford 150s my entire life
They have all served me well
And I never had any major issues with them
F-150s r like the only reliable fords and even then they looks ugly and boring AF.
@@andrewjones4774 what truck looks better to to you?
The only f-150 I’ve seen that is hideous is the lightning personally