Want to give a shout-out to Charley T. for the 3:2:2 method for structuring the dynamics. Check out a video we did together: th-cam.com/video/lCcIL8uiRSA/w-d-xo.html
What you say at 10.22 is extremely valuable and really made a possitive difference in the way I see the problem. I found your videos after 2 years of running ads somewhat profitably but I felt I was hiting a ceilings. Thank you so much. Huge value here.
Hey Nick, thanks for the video. I've been watching your videos all week and they're extremely helpful. I have a few questions for you. 1) How would you set this up for a brand new ad account? Would you start off with 2 dynamic ad sets in a CBO, let them run a bit, then dump the winners into a new adset? 2) How obvious is it when you find a winning creative? In one of your videos you mentioned testing 12 new creatives before finding a winning creative, but then that winning creative dropped CPA by 40%... Is that how powerful winning creatives are? 😳 3) What are your thoughts on a 3:3:1 structure (3 ads, 3 primary texts, 1 headline)? Do headlines really move the needle that much? Wouldn't you rather test more ad copies? Thanks again for all the value!
Glad you're enjoying them! 1. I would start off with 2-3 dynamic adsets in a cbo and then let it run for a few days, cut the losing ones and keep adding new ones to beat the first winner. 2. Winning ads will transform a business. One ad can take you to 7 figures. You'll clearly see a winning ad when you see a jump in overall performance. 3. I wouldn't do more than 2 primary texts. 1 winner and 1 new one. If you have no winning primary texts, then just use one. Same for headlines.
Awesome video man! Since i started doing what you and Charlie are doing, i took my business to a whole new level, like double revenue in 1 month. Triple whale + pushing 1 CBO works like a freaking charm, i owe you guys so much. One question though. How did you decide that you wanted to use both of your creatives from the dynamic test? What was the thought process behind that? Mine is allways giving me 1 option for each creative i use, so i get 3 each time. Thanks again
A very interesting video would be a "guide" to "migrate" a running "interests+retarget" campaign to broad for people that have been running the former kind of campaign for long time (and whose brains, like main, are attached to the old paradigm)
Love the value you provide man! Quick Question....I think may have covered in another video about running the 3-2-2 testing method on bid caps, but what about CPR, would that be effective?
Hi Super Nick, I would like to ask you two simple questions about the video. After how long do you take the winning resource from the DYNAMIC ADSET and put it into the NON-DYNAMIC ADSET? Do you wait 3-7 days and then take the post id ? Second question : After how long do you turn off the DYNAMIC ADSET from which you took the POST ID ? Do you turn it off even if it continues to have good results ? Thank you !! Love!!!
Just want to say thank you for this insane information Nick. I've been using these ads for the past few weeks now and seen massive success. Curious, however, if I was to implement this strategy for a business with a booking page, would it be more beneficial to run Lead Gen ads and have my client follow up with potential customers, or run traffic/conversion ads straight to their booking page? Thanks man!
When we divide Today Total Ad Spend / Today Total Sales are we properly calculating the current blended CPA? I mean, of course it's blended CPA, but wouldn't CAC be more accurate? In the first case, we'd be mixing 1st purchases with 3rd, 4th, 5th... 🤔
Correct, so recently we started switching over to first time customer revenue / by total spend. The way mentioned in this video still works and has helped us over the last year scale with no issues, but first time customer revenue will be more accurate.
Hey Nick! Thanks for providing this DOPE content. I have just started the 3:2:2 method this week. I'm curious to know, moving forward if we wanted to introduce a new product to test would you recommend setting everything up this EXACT same way but just create a new campaign? For example: Campaign 1 - Product #1 Campaign 2 - Product #2 Campaign 3 - Product #3 etc.. Thanks in advance! 💪💪
Gotcha! and just to add to the question... Is there any instances where you test multiple products in the same ABO campaign? or always separate? @@NickTheriot
Hi Nick, thank you for your amazing content! I've been watching your videos and have learned a lot. I have a quick question: When should we duplicate the winning DCT to the main ad set? Is it best to wait for 7 days, or can we do it sooner if it's using most of the daily budget? Thanks again!
Nick you are a legend providing so much free value that actually moves the needle. Quick question, how do you edit the ad placements for (9:16 and 1:1) with dynamic creatives? We can't seem to figure it out.
If I want to run ads to a specific placement such as 9:16 then i'll create a dedicate adset just for that placement. Otherwise, I never worry about correct crop for it.
Hey Daniel! I've found that the best ratio for ads is 4:5 (especially if you'll be using transcript). This way you get the most real estate in FB/ IG feeds and also you get the least black space left (top and bottom) when showing your ad in stories.
BIG THANKS for recording inside. I've been binging Charlies videos and missed the inside look. You showed everything can't thank you enough. Do you have tips for leveling up your creatives?
You're welcome! Leveling up your creatives comes from consumer research, understanding marketing fundamentals, and lastly just testing a bunch to figure out what works best for your account.
@@NickTheriot Got it. Curious what's the benefit of creating a new ad set for each DCT when you're essentially only changing up the creatives? Why not keep the ad set and create new DCTs within 1 ad set?
I was thinking too small because I just have one DCT adset going rn - the organization becomes a mess if you launch multiple and have ads in each of course! Thanks. And keep up the content it's 🔥
Hi Nick, First of all great video again. in the video u talk about increasing the budget everyday with 20%. We tried this like 5 times and the ad dies literally every time. Once we had a winning batch for 3 weeks. After 3 weeks i increased the budget from €50 to €60 en no sales for 5 days. Before that we had a CPA of like €20 for 3 weeks. Is it possible that increasing budget just doesn't work for my ad account? Tnx for your time again. Keep up the good work!
Hello Mr. Nick. We really appreciate you making such valuable content. I have been watching your videos for over 6 weeks but there is one thing that I just don't understand despite watching it many times. It is the about the content of the new dct testing correct me if I am wrong ,supposing we don't have a winning ad yet: a. when testing the image/video, we should have add 2 identical texts as headlines, 2 identical texts as the ad body but 3 different images/videos b. when testing the ad copy, we have 2 different body text, with 2 identical headlines, and 3 identical images/videos c. when testing the headline, we should have 3 identical images/videos, 2 identical ad copies but 2 different headlines when reiterating an ad concept, you said in another video, only do 1 of each and then different 2 texts or 3 (in the case of the image/video) of the ad segment that is being tested. Am I right? Please explain it to me Thank a lot
You do one copy that is a winner, one that is new, one headline is a winner, and one that is new, then 3 different images / videos. When we iterate on ad concept, i might do 1 text and 1 headline that worked well for the previous test, if we're iterating on just the creative.
Nick, I got my first winning ad using all your content. Thank you so much for sharing it with us. Nowadays is your strategy move Winning AD to main ADset or keep DCT activated? If the answer is moving to Main ADset: if it doesnt take off, turn it off on main adset and let DCT running?
thank you for the great value. What is the best rule to follow when is the right time to move an ABO campaign to CBO? Is there any rule on how many winning CREATIVE combos to generate first?
Awesome, Nick! 🔥 On the other hand: Would you accept an amazing BUT seasonal brand as a client? Would you change the location from country to country throughout the year? i.e.: Worldwide Ethic Swimwear.
Hello, Nick, thanks for sharing. Can i ask a question? if there are 2 winning ads found in DTC ad sets, i put the winning ads to the main ad set and allow them to run, do i need to increase/change the budget of main ad set, as there are lack of budget to run so many ads? If i need to increase the budget, how much? 20% every 3 days? Thank you very much!
So just to clarify, you start out with only the two dynamic testing ad sets, and then after finding winners you add them into the main adset and repeat this process over again?
Nick, thanks for another great video! In case of video creative, do you recommend upload 1:1 for feed and 9:16 for reels/stories? Or just use 1:1 and leave facebook adjust that?
Hi Nick, just to understand: Also for the dynamic testing audiences you use broad targeting, correct? So in the end, the main ad set and all the testing ad sets have the same targeting --> broad?
Dude! Just found your channel and you're dropping some knowledge! Love it. I've watched several videos and don't see this answered... For example, I have no winning ads currently so will only be running DTC. I want to set up CBO and I'm testing 5 Dynamics Adsets at a time using 3:2:2, what budget would you put on this CBO?
Thank you again for taking the time to educate so many of us! I tested some dynamic creative ads and the winning ad was different than the one of the non-winning ads that had a sale. When I move the winning ad (which didn't have a sale) into the main ad set, and turn off the dynamic creative ad that I was testing that had a sale in it, will Facebook still be able to learn from the sale? I'm sorry for the basic question, just started Facebook ads and have been binge watching your content trying to learn as much from you as I can. Thank you!
Hi nick, you said that you dont transition winning adsets into the main adset anymore, so how can we identify what dct test is good( is it good if it spends more than one winning adset but not the main adset). Also, what happens if a winning adset’s performance drop? do we turn it off. Last question, how does this apply to new ad accounts, will there forever just be 1-2 ads inside the main adset? As we dont populate the main adset anymore
So there should be multiple adsets within the testing campaign? Or can you start testing with 1 adset, 1 ad, 3 creatives when you have a limited budget?
How many DCT ad sets would you run in 1 broad CBO campaign for a new brand that has ultra-low budget of $30-50/DAY? Just 1 DCT ad set to not wear budget too thin? And what budget would you move up to 2 OR MORE DCT ad sets in one campaign? Maybe 1 more DCT ad set per adding of $50-100/day? Do you hav a formula when to increase DCT/creatives? Thanks Nick!
When moving the wining ad from my dct ad set to the main one, should I turn it of directly in the dct ad set or wait until it takes of in the main ad set, then turn it of in the Det. And if so what defines take off, if ram running a lead gen campaign. BTH really like your videos they are so helpful, big shoutout to u.
Hi Nick! Discovered you recently and I absolutely love your content!! I run a clothing brand (niche streetwear) and we mainly advertise on IG instead of FB (that's where majority of our audience is) - do you still suggest I use the 3:2:2 method and keep Automatic Placements? Even considering the Headline text won't appear on some of my main placements (IG)? Majority of my past conversions have come from IG Stories / Reel placements. I've been using 1 ad set - 1 creative method so far and the performance has just been dipping constantly, and I will be trying the 3:2:2 method now to see how it goes! 🤞🏻 Looking forward to your take on this - thank you!
I've been running my first 3/2/2 DCTs and one is a winner! Woo hoo! I'm so excited. Thank you for your instruction. Question... 1: When I preview the ad set and select See Post "Facebook Post with Comments" it only shows me one post. Is this still the best performing post combo that they show?
Hi Nick, thank you for this valuable content. We've gone broad and have a main ad set and DCTs. We have a low budget in meta (17 euros per day). I had content in main and after winning DCT I dragged it into main but two things happened: - the ad wasn't spending in main (also not after few days): how to deal with this? - once I added a winning DCT it went into limited learning phase: how do we overcome this? - why not just keep winning DCTs on, and scale like that?
hello nick, you said that you want to find new winning ads to increase the ad spend. Why not spending more on the already winning ad? Sorry if it is a dumb question.
Great, thanks! One question: do you put all kinds of creative formats in one ad set or do you test different kinds of formats against each other? For example reels in one group, feed ads in another group.
Hi Nick, how many ads do you keep active in your main ad set and when do you turn off specific ads inside the main ad set? Thank you and keep the good work
When you start off a DCT campaign you obviously dont have a winner ad to park into the winning adset, in this case does it stay empty until we find a winner from these two or so adsets?
Thanks a lot for the response! ☺️ I have a follow up question. In a DCT ad set where i'm testing to find a winner, I'm using a common format - video and put 3 videos to the test. In parallel on another DCT ad set can I creative test images? or does the format need to be consistent throughout the campaign?
Hi Nick, great video again. So much value! Is it okay to test video's against images in the DCT tests? Or is it better to test the different AD forms seperate?
Hi Nick! Thank you so much for your video, can't wait to try it out 🔥. I was wondering, when you create an adset with photo ads. Do you upload the story format or the square post format?
@@NickTheriot Thank you! One other question, I'm running ads for around 12k per month. Should I cancel all my current ads before starting with this broad campaign? Or can I do the testing next to my current ads?
Hi Nick! Just found your channel and loved this video. I noticed you have an earlier video on NOT using CBO but you are using CBO in this scenario. When would you say to use or not use CBO?
These videos are an evolution of our learnings as an agency and what’s currently working best for us. All our accounts brand new to 5 figure a day spenders, are currently using this strategy
In last video you said to turn off Optimise creative for each person and here is ON when you do publish is there anything new we have to know about? Thanks
hey Nice, Great video. I have Questions: #1: If let's say, I found a winning ad inside DCT and want to move it to my winning AdSet, does it mean I just need to create a "NEW AD" under "WINNING ADSET" and not create a new AdSet is this correct? #2 I set my daily budget in the Campaign Level, is it okay to edit the budget while ads are running? Is this will intercept facebook performance? thank you.
Huge thanks for the video, Nick! -What would you do if you had over 30 new creatives that you needed to test inside the ad account within two weeks? I assume having too many ad sets inside the single campaign would cause huge audience overlap. -Also, how do you run landing page tests with dynamic creatives? Thanks man
#1. Can you group those 30 in groups, then take 3 ads from each group and test. (focus on grouping by ad style, messaging, or persona) #2. For a landing page tests, I would take my top performing ad and run it against the new landing page without dynamic.
Hey Nick , Thanks for the video , but I have a question : How can we see that facebook choose to not spend on an Ad and we know that we fixed a daily budget with or without result facebook gonna spend it ? Thank you again.
You said on the video that if facebook did not choose to spend on our ad it means that it's a bad ad , how we can know if facebook didn't want to spend on it knowing that we have a daily budget that facebook gonna spend either we have a result or not
Are able to see previews and performance data for each ad variation (on Facebook and Instagram)? I've been following this approach (with 3 creatives, 2 headlines and 2 primary text). But I'm not seeing previews for all ad variations. I'm only seeing previews of three ads. In turn, I can only see performance data for these 3 ads and for individual creatives. So I'm not sure which ad variations are the winners. Whereas, with regular (non-dynamic) ads, I can see a preview and performance data for each ad.
@@NickTheriot Yes, I've been using it. But in there, I can see 7 videos with links. Of those videos/links: - 2 show ads with the respective creative and primary text(s), and with the full performance data. - 2 show just the creatives with the creative files' title shown as text/post copy. - 1 shows the creative without any text. - 2 show "This content isn't available at the moment" The vids without the primary text(s) show performance data but that data doesn't match the Ad Manager data for the respective creative. When you click on your creatives in the dynamic creative breakdown, can you see the actual ads?
If the ad promotes a new collection, then a collection page. If it promotes a specific product, then i'll send traffic to the product page. If the client has capability, then we'll test custom landing pages down the line.
Regarding the preview of the winning ads and the order of it. Can i really rely on just the order to find the best possible combination? If i look into the breakdown of the image, primary, headlines i find better combinations which has better roas. But those are not shown in the preview :/
@@NickTheriot Thank you ill look into it! One additional question, adding and publishing the winner-ad via the fb post-id does that mean it will only be placed as fb-ad or also as ig-ad? Great Content and help! Appreciated a lot
Hi, I have set up a cbo campaign exactly how you have shown in this video however for lead generation using instant forms. My budget is £180/day, with 4 dct adsets and nothing in the main/winning adset yet. The campaign has been running for 7 days, and I have found a winning ad. I have then copied the post Id, moved over to my main/winning adest and gone to copy the post id but facebook wont allow me to select the 'use existing post' button in the ad setup. I am prompted with this message when I hover over the button 'this option is not applicable for some of the selected ads. change your selection to use this option'. If anyone could help me on this one I would be extremely grateful!
Hi Nick, that persistent "Setup Pixel" message on the campaign level usually happens if you have created the pixel with your own business for that business you are added as a partner. I had the same problem and we never could get the pixel verified even though the events were correctly set with a verified domain. Give this a try if this is also the case here and I hope it works out for you. Greeting from Germany!
Hi Nick! I have 2 questions. 1. How do we decide a winner, in the sense, what if I dont have any purchases, im leaking ad spends and maybe have a 0.4ROAS on an average on a campaign level. Whats the only probable fix here? Ive tried many creatives and multiple versions of creatives as a part of the creative test as well, nothing seems ro be yielding any results. 2. Does DCT method hold good only for the US region or it works well irrespective of the marketplace and currency its operating at. Just wanted to know if the algorithm from Meta is tweaked regionally. Thanks in advance.
Hi Nick great video. I see you have one main ad set (non-dynamic creative), and 2 or 3 dynamic creatives ad sets running at the same time - won't this approach create audience overlap/fragmentation?
does this strategy by any chance work also well for local ads? like med spas, etc. or is it only profitable for big businesses or ecommerce shops with huge adspent?
Hey nick i tried copying the post id just like you did in the video and I would get the following error msg: This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again. Can i just choose the same winning creative and ad copy as a new ad instead of using the post id?
Hey Nick! Thanks for you and Charlie for showing us the 3:2:2 method! I'm already applying it and seeing some good results. Also it makes your account structure pretty simple! I have a question. I created my "BROAD/ WINNERS" ad set and have pulled the post IDs into it. However after 2 days have passed the "Winners" ad set gets little to no spend compared to the original DCT ad sets! I noticed you don't have a minimum ad spend on this ad set so I'm wondering how to push more spent into my winning post id's ad set.
You're welcome! Just lt it send on top performing DCT's, nothing wrong with that. That is why I leave both on until the main winners adset is taking off.
Hello Nick. Thank you very much for your content. I'm from Portugal and I have a quick question. Do you only use one campaign, within which you create multiple ad sets with DCT tests, and also include a main set with the winning creatives. You set the budget at the Campaign level. So when we need to increase or decrease the budget of the main set, we will automatically affect the budget that will be distributed for the DTC tests. Could you explain this issue to me?
Yes that is correct, we do not control the budget to the main adset. I let Faceook tell me what's performing best by spend and if that is not impacting cpa, then i'll cut it off. If it is, then i'll leave it on and scale overall budget for campaign
Hey Nick, great Video! Thank you. Quick question: If I hit the preview button to select the Ad with the most spending out of my DCT it doesn't the the Ad with the highest spend combination. Do you have an Idea why?
Do you leave the "Optimize Creative For Each Person" TURNED ON on the ads level in the DCT? Doesn't it mess with tracking data when FB changes creative variations? And may distort the original intent of the creative or copy? It also says it might direct traffic on Insta shops instead of the website?
I have an ad creative reliably getting new leads at 54¢. Facebook showed another creative/ad set for *8* impressions, got a new lead for 13¢, then stopped showing the ad. Am I to trust that Facebook determined this ad is less good after 8 impressions and attracting one lead at 1/4th the cost?
@@NickTheriotThank you for the reply. Any insight or even guesses into what magical technology they might have to make such a decision with so little (and such contrary) data?
@@kadavy I'm curious about this too. I had 1 impression and then the DCT stopped. There is not much choice, we need to test new DCTs. But I came across something that said Facebook has millions of predictions for both photos and videos. Maybe it just knows in advance. My opinion. But I'm interested in an expert's opinion.
@@ВячеславКориннойYeah, that would be my best guess, is interpreting the creative and making a prediction based upon their massive amounts of prior data. But I don't know anything!
Hey Nick! Gold content again! I just have a quick question. I am running a general store and i have a big winner at the momment (running only 1 creative). Now i have created 3 more creatives for this product, so can i create complete new campaign with dynamic adset for those 3 new creatives and then see which one winner is and then the winner creative move to the adset which im running now? Do i understand correctly?
Hey Nick first of all thank you for still answering quesitons on this Video👍 I have a question im running lead ads with instant forms for local businesses. The spend is quite low with only 9 € a day but we only target 6-19 miles around the businesses. I want to improve results further do you think this methode could work with such low spend? If i just run one DCT (maybe only with one variation so not the 3:2:2 methode but always 2:1:1, 1:2:1 or 1:1:2)and the Main Ad set. Furthermore i would have to evaluate the Ads with CPL and the spend that they get is that possible (and lead quality obviously)?☺ Also any ideas on how to test if rich form or the normal form works better? Thanks in advance have a awesome day
@@NickTheriot Thank you very much for your answer. I would have another question. With lead ads you cant create them with post ID that means the methode suffers a bit i guess so you just rebuild the winning ad in the Main ad set ist that right?
Hi! For the 3 new creatives, can this be 3 different creatives? Different videoes, images & videoes or is this 3 relatively similar creatives? (Just different HOOKs for example) Thanks!
what do you do if tha ad was on for 3 days but you only got 1 conversion but you are within the healthy range of your NC-CPA?. I still havent moved anything to the main winning adset.
Really loving Dynamic Creatives! Doesn't look like there's anyway to turn off just the ads from within a dynamic adset alone or do you always just always turn off the entire adset or leave it on no matter how bad the clear "losers" are doing?
Hey Nick! When launching a new DCT with for example 3 new video creatives, do you use the same size scale on all of them? Isn't it the case that you can't copy the ad ID into the main adset when the DCT have creatives in different scales?
Hi Nick, Lets say we want to test 3 products, our FB ad account structure would be like this: Product #1 - 1 CBO Campaign - 3 #DCT where 2 of them are for testing concepts/ testing iterations from the winning ad and 3th adset is the MAIN one where we put the winning combinations from the test. All adsets -no interest- OPEN? Same for Product #2 and Product #3? What would be the starting budget for each product for the campaign?
Great video, Nick! Super helpful. How do you know the first ad showing is the winning creative? Does FB display the first ad with ad that has the best engagement? Is this just a guessing game - more likely the first ad showing is the winning ad or are you certain the first ad is the winning ad? If so, why? Also, do you use the same benchmark when determining whether a dynamic ad is a winner, for eg, let it spend to 200 and see whether it's profitable? Thanks!
This is why i'll just add the two or three ads facebook gives me into the winning adset. Problem with the spend threshold, is if it barely gets spend for a week then it's a losing ad. This is why I only move things if it gets large amounts of spend with profitable KPI's
@@NickTheriot thanks for your reply Nick. Really appreciate it. So, 1. You're not choosing the winning ads from the dynamic ad set based on how much their cpp or roas is? 2. You just let the dynamic ad set run for a few days and the winning ads are whatever fb show you in the "posts with comments"? And put all these in the main ad set? 3. After putting the winning ad inside the main campaign, that's when you use cpp/roas to determine the "real" winners? Is my understanding correct?
@@NickTheriot Thanks Nick! Will try definitely try this as I've been having the same issues - found "winners" but whenever I scale pass $1k, they become unprofitable.
@@NickTheriot I have noticed that Lead Form Conversions don't allow you to use an existing post in the Ad Setup. How would I carry over the winning DCT Ad to my Main/Winning Ad Set? And confirm, you recommend starting off at $100pday CBO, and scaling 20% Daily. With low budget clients, can I stall scaling?
So what did you guys conclude on whether to bring the winning creative over to your main ad set or just leave the dynamic testing ad set on with the winner?
@@NickTheriot Got it simple enough. Now in the video, when running dynamic, you show that when you grab the post ID you dont just use the top option you use all the options fb gives you. Is that what you recommend or should we only just use the top option?
Hello, Is the ad set with the winning creatives inside of the same campaign of the ones you test? When I start from scratch can I increase/decrease the budget by 20% based on the last 3 days even when it's still in the learning phase? thanks in advance
Thanks a lot! And if i want to test videos and photos with dynamic creatives should I create 2 different ad sets or should I use the same adset for videos and photos?@@NickTheriot
11:01 I tried refreshing and using the breakdown to see which video is doing the best but, when I click video, images breakdown nothing shows up at the bottom. Have you had this issue? The dynamic ad group has been running for 2 weeks and spent $80 on it so it has data but now I can't see out of the 3 videos which one is getting the purchases
To be clear when you say each batch such as 122, 121, 120 etc has 3 creatives 2 copy and 2 headlines, do you mean they all have different creatives, text, and headlines. so batch 122 will have completely different creative, headline, and text than batch 121 and 120 and all go to the same landing page?
@@NickTheriot Thanks for that :) So every testing batch you create at the ad set level will have 1 winning Copy and headline, so will have multiple winning copy + headline in each new batch?
Hey Nick - I've been running a campaign for the past two weeks and getting good results - I see that you have your campaign set to CBO or advantage campaign budget+ - is it advisable to turn on ACB+ even though I didn't start with it?
Hey Nick, can you explain why the "Dynamic Creative" button is turned off on your Broad asset on this video VS the others act testing ad sets? Aren't all the ad sets on this video DCTs? OR maybe I missed hearing the "BROAD" ad set here is you winning ad its with winning individual posts?
Let's say I'm testing carousels, I suppose I have to do all the text headline changing manually? (add different creatives with different landlines different text each) It only lets me add a primary text option... That would still work? I know it's probably yes but I'm trying to set this up perfectly before publishing!
Ah so you suggest still putting the ultimate conversion you want (in this case a purchase) as an exclusion? Also do you always put a minimum spend of $5 on the 1 campaign strategy?
Want to give a shout-out to Charley T. for the 3:2:2 method for structuring the dynamics. Check out a video we did together: th-cam.com/video/lCcIL8uiRSA/w-d-xo.html
What you say at 10.22 is extremely valuable and really made a possitive difference in the way I see the problem. I found your videos after 2 years of running ads somewhat profitably but I felt I was hiting a ceilings. Thank you so much. Huge value here.
Glad you found it helpful! Great work. Welcome!
Hey Nick, thanks for the video. I've been watching your videos all week and they're extremely helpful. I have a few questions for you.
1) How would you set this up for a brand new ad account? Would you start off with 2 dynamic ad sets in a CBO, let them run a bit, then dump the winners into a new adset?
2) How obvious is it when you find a winning creative? In one of your videos you mentioned testing 12 new creatives before finding a winning creative, but then that winning creative dropped CPA by 40%... Is that how powerful winning creatives are? 😳
3) What are your thoughts on a 3:3:1 structure (3 ads, 3 primary texts, 1 headline)? Do headlines really move the needle that much? Wouldn't you rather test more ad copies?
Thanks again for all the value!
Glad you're enjoying them!
1. I would start off with 2-3 dynamic adsets in a cbo and then let it run for a few days, cut the losing ones and keep adding new ones to beat the first winner.
2. Winning ads will transform a business. One ad can take you to 7 figures. You'll clearly see a winning ad when you see a jump in overall performance.
3. I wouldn't do more than 2 primary texts. 1 winner and 1 new one. If you have no winning primary texts, then just use one. Same for headlines.
@@NickTheriot Sounds good. Thanks Nick, I appreciate you taking the time.
Awesome video man!
Since i started doing what you and Charlie are doing, i took my business to a whole new level, like double revenue in 1 month.
Triple whale + pushing 1 CBO works like a freaking charm, i owe you guys so much.
One question though. How did you decide that you wanted to use both of your creatives from the dynamic test? What was the thought process behind that? Mine is allways giving me 1 option for each creative i use, so i get 3 each time.
Thanks again
Glad to see you're seeing performance increase! I just grab all of them that facebook shows me and toss them inside the main scaling adset!
Nick, you are bringing a lot of value every week. Thanks for that. ❤
You're welcome! What would you like to see next?
This might have just been the biggest gem for me. Been struggling to try Dynamic ads as I didnt know how to pull out winners. Super insightful bro!
You're welcome!
Thank you very much Nick
Please never stop, your videos are special.
You and Charley got into my head like a rocket. I love you.
Haha you're welcome! Appreciate the support
A very interesting video would be a "guide" to "migrate" a running "interests+retarget" campaign to broad for people that have been running the former kind of campaign for long time (and whose brains, like main, are attached to the old paradigm)
th-cam.com/video/azqgzDtr-EU/w-d-xo.html
Love the value you provide man! Quick Question....I think may have covered in another video about running the 3-2-2 testing method on bid caps, but what about CPR, would that be effective?
I don't do 322 with bid caps
Hi Super Nick, I would like to ask you two simple questions about the video.
After how long do you take the winning resource from the DYNAMIC ADSET and put it into the NON-DYNAMIC ADSET? Do you wait 3-7 days and then take the post id ?
Second question : After how long do you turn off the DYNAMIC ADSET from which you took the POST ID ? Do you turn it off even if it continues to have good results ? Thank you !! Love!!!
Yes, normally 3-7 days depending on spend. I turn off the dynamic adset once the post id is getting large amounts of spend and performing well.
@@NickTheriot Thank you so much Nick, your channel has become my favorite TV series ahahahah !!!
Just want to say thank you for this insane information Nick. I've been using these ads for the past few weeks now and seen massive success. Curious, however, if I was to implement this strategy for a business with a booking page, would it be more beneficial to run Lead Gen ads and have my client follow up with potential customers, or run traffic/conversion ads straight to their booking page? Thanks man!
When we divide Today Total Ad Spend / Today Total Sales are we properly calculating the current blended CPA? I mean, of course it's blended CPA, but wouldn't CAC be more accurate? In the first case, we'd be mixing 1st purchases with 3rd, 4th, 5th... 🤔
Correct, so recently we started switching over to first time customer revenue / by total spend. The way mentioned in this video still works and has helped us over the last year scale with no issues, but first time customer revenue will be more accurate.
Hey Nick! Thanks for providing this DOPE content.
I have just started the 3:2:2 method this week. I'm curious to know, moving forward if we wanted to introduce a new product to test would you recommend setting everything up this EXACT same way but just create a new campaign?
For example:
Campaign 1 - Product #1
Campaign 2 - Product #2
Campaign 3 - Product #3
etc..
Thanks in advance! 💪💪
Correct!
Gotcha! and just to add to the question... Is there any instances where you test multiple products in the same ABO campaign? or always separate? @@NickTheriot
Hi Nick, thank you for your amazing content! I've been watching your videos and have learned a lot. I have a quick question: When should we duplicate the winning DCT to the main ad set? Is it best to wait for 7 days, or can we do it sooner if it's using most of the daily budget? Thanks again!
Welcome! You don't have to wait 7 days, as soon as it takes majority of spend
Nick you are a legend providing so much free value that actually moves the needle. Quick question, how do you edit the ad placements for (9:16 and 1:1) with dynamic creatives? We can't seem to figure it out.
If I want to run ads to a specific placement such as 9:16 then i'll create a dedicate adset just for that placement. Otherwise, I never worry about correct crop for it.
Hey Daniel! I've found that the best ratio for ads is 4:5 (especially if you'll be using transcript). This way you get the most real estate in FB/ IG feeds and also you get the least black space left (top and bottom) when showing your ad in stories.
BIG THANKS for recording inside. I've been binging Charlies videos and missed the inside look. You showed everything can't thank you enough. Do you have tips for leveling up your creatives?
You're welcome! Leveling up your creatives comes from consumer research, understanding marketing fundamentals, and lastly just testing a bunch to figure out what works best for your account.
@@NickTheriot Got it. Curious what's the benefit of creating a new ad set for each DCT when you're essentially only changing up the creatives? Why not keep the ad set and create new DCTs within 1 ad set?
@@psandholt because you can only have one dynamic ad inside of an adset at a time
I was thinking too small because I just have one DCT adset going rn - the organization becomes a mess if you launch multiple and have ads in each of course! Thanks. And keep up the content it's 🔥
Hi Nick, First of all great video again.
in the video u talk about increasing the budget everyday with 20%. We tried this like 5 times and the ad dies literally every time. Once we had a winning batch for 3 weeks. After 3 weeks i increased the budget from €50 to €60 en no sales for 5 days. Before that we had a CPA of like €20 for 3 weeks. Is it possible that increasing budget just doesn't work for my ad account?
Tnx for your time again.
Keep up the good work!
Means your ads are not built for scale and Facebook is struggling to find buyers. You need better creative / copy that resonates with your audience
Hello Mr. Nick. We really appreciate you making such valuable content.
I have been watching your videos for over 6 weeks but there is one thing that I just don't understand despite watching it many times.
It is the about the content of the new dct testing correct me if I am wrong ,supposing we don't have a winning ad yet:
a. when testing the image/video, we should have add 2 identical texts as headlines, 2 identical texts as the ad body but 3 different images/videos
b. when testing the ad copy, we have 2 different body text, with 2 identical headlines, and 3 identical images/videos
c. when testing the headline, we should have 3 identical images/videos, 2 identical ad copies but 2 different headlines
when reiterating an ad concept, you said in another video, only do 1 of each and then different 2 texts or 3 (in the case of the image/video) of the ad segment that is being tested.
Am I right? Please explain it to me
Thank a lot
You do one copy that is a winner, one that is new, one headline is a winner, and one that is new, then 3 different images / videos.
When we iterate on ad concept, i might do 1 text and 1 headline that worked well for the previous test, if we're iterating on just the creative.
@@NickTheriot Thanks alot for clarifying
Just want to say thanks a tonne for the awesome value you shared here...
You're welcome!
Nick, I got my first winning ad using all your content. Thank you so much for sharing it with us.
Nowadays is your strategy move Winning AD to main ADset or keep DCT activated?
If the answer is moving to Main ADset: if it doesnt take off, turn it off on main adset and let DCT running?
We've started just leaving the dct activated
Thank you! The idea with post ID is super new and helpful for me 🤩
You're welcome!
thank you for the great value. What is the best rule to follow when is the right time to move an ABO campaign to CBO? Is there any rule on how many winning CREATIVE combos to generate first?
No rule, you can start scaling with the first and scale more as you find morewinners
Awesome, Nick! 🔥
On the other hand:
Would you accept an amazing BUT seasonal brand as a client? Would you change the location from country to country throughout the year? i.e.: Worldwide Ethic Swimwear.
Please email nick@theriotsolutions.com ! Definitely would have to have a few countries to cycle throughout the year.
Hello, Nick, thanks for sharing. Can i ask a question? if there are 2 winning ads found in DTC ad sets, i put the winning ads to the main ad set and allow them to run, do i need to increase/change the budget of main ad set, as there are lack of budget to run so many ads? If i need to increase the budget, how much? 20% every 3 days? Thank you very much!
No you do not
So just to clarify, you start out with only the two dynamic testing ad sets, and then after finding winners you add them into the main adset and repeat this process over again?
Correct
Nick, thanks for another great video! In case of video creative, do you recommend upload 1:1 for feed and 9:16 for reels/stories? Or just use 1:1 and leave facebook adjust that?
I just leave it as 1-1
Hi Nick, just to understand: Also for the dynamic testing audiences you use broad targeting, correct? So in the end, the main ad set and all the testing ad sets have the same targeting --> broad?
that is correct, all broad!
Is it makes audience overlap?cause u tell all ad set are same board? If it is right why u cant use only one bord ad set?
Thx Nick, that's super helpful! Is this strategy relevant for an ad account with a budget of 1k/month?
Yes it is
Dude! Just found your channel and you're dropping some knowledge! Love it. I've watched several videos and don't see this answered... For example, I have no winning ads currently so will only be running DTC. I want to set up CBO and I'm testing 5 Dynamics Adsets at a time using 3:2:2, what budget would you put on this CBO?
There’s nothing wrong with only dtc until you find winning ads. I recently made a 2023 version of this that was recently uploaded
@@NickTheriot For sure. I was mainly curious about budgets for the CBO. Like are you doing $100/dynamic as CBO budget, etc?
Charles Tichenor taught us well - keep it up man!
Thanks man!
S you test different Ads in Adsets under the same campaign and if they're successful you add them to the primary "Broad" campaign?
I just have one campaign, i do not have multple campaigns
Thank you again for taking the time to educate so many of us! I tested some dynamic creative ads and the winning ad was different than the one of the non-winning ads that had a sale. When I move the winning ad (which didn't have a sale) into the main ad set, and turn off the dynamic creative ad that I was testing that had a sale in it, will Facebook still be able to learn from the sale? I'm sorry for the basic question, just started Facebook ads and have been binge watching your content trying to learn as much from you as I can. Thank you!
I would keep the dynamic creative on until that ad takes off in the main adset
@@NickTheriot Thank you so much for always taking the time to respond!
Hi nick, you said that you dont transition winning adsets into the main adset anymore, so how can we identify what dct test is good( is it good if it spends more than one winning adset but not the main adset). Also, what happens if a winning adset’s performance drop? do we turn it off. Last question, how does this apply to new ad accounts, will there forever just be 1-2 ads inside the main adset? As we dont populate the main adset anymore
I want the dct to be the top spending adset in that campaign. I don't turn it off, I leave it on and try to beat it, if performance drops
The original Broad adset that is your main one. thats a dynamic adset correct? so then u just keep feeding it the new ads that are winners.
and when you copy the dynamic ad .. does it bring in all 3 versions of that dynamic ad? or just hte winning one
No that’s a regular adset the main one
If I started broad immediately with dynamic creative, where do I add the best variation of that DC? Under the same adset?
just create new a dct
So there should be multiple adsets within the testing campaign? Or can you start testing with 1 adset, 1 ad, 3 creatives when you have a limited budget?
You can start with 1 adset
How many DCT ad sets would you run in 1 broad CBO campaign for a new brand that has ultra-low budget of $30-50/DAY? Just 1 DCT ad set to not wear budget too thin? And what budget would you move up to 2 OR MORE DCT ad sets in one campaign? Maybe 1 more DCT ad set per adding of $50-100/day? Do you hav a formula when to increase DCT/creatives? Thanks Nick!
You can do 2 dct's at $100 a day
@@NickTheriot Is 2 DCTS too much for $40-60/day? Would like to test as many creatives on a small budget but effectively... Thank you
When moving the wining ad from my dct ad set to the main one, should I turn it of directly in the dct ad set or wait until it takes of in the main ad set, then turn it of in the Det. And if so what defines take off, if ram running a lead gen campaign. BTH really like your videos they are so helpful, big shoutout to u.
Wait until it takes off
@@NickTheriot ok thanku nick but, what defines tanke of? Like gett 100 or 1000 impressions
Hi Nick! Discovered you recently and I absolutely love your content!!
I run a clothing brand (niche streetwear) and we mainly advertise on IG instead of FB (that's where majority of our audience is) - do you still suggest I use the 3:2:2 method and keep Automatic Placements? Even considering the Headline text won't appear on some of my main placements (IG)? Majority of my past conversions have come from IG Stories / Reel placements.
I've been using 1 ad set - 1 creative method so far and the performance has just been dipping constantly, and I will be trying the 3:2:2 method now to see how it goes! 🤞🏻
Looking forward to your take on this - thank you!
We're doing the same for our clothing brands
I've been running my first 3/2/2 DCTs and one is a winner! Woo hoo! I'm so excited. Thank you for your instruction. Question...
1: When I preview the ad set and select See Post "Facebook Post with Comments" it only shows me one post. Is this still the best performing post combo that they show?
Yes and lately we've just been leaving the winning dct's on
@@NickTheriot Thank you sir.
Nick, do you ever test interests? Unless I've missed it, it seems you're focusing mostly on broad for testing?
I never use interests, lookalikes, or custom audiences, only use broad (age, gender, location)
thank you so much nick !!
You're welcome!
Hi Nick, thank you for this valuable content. We've gone broad and have a main ad set and DCTs. We have a low budget in meta (17 euros per day). I had content in main and after winning DCT I dragged it into main but two things happened:
- the ad wasn't spending in main (also not after few days): how to deal with this?
- once I added a winning DCT it went into limited learning phase: how do we overcome this?
- why not just keep winning DCTs on, and scale like that?
1. Give the ad in main some time
2. Don't worry about learning limited
3. We find for longevity, having winning dct's moved in main work better
hello nick, you said that you want to find new winning ads to increase the ad spend. Why not spending more on the already winning ad? Sorry if it is a dumb question.
Overtime that existing winner will burn out and not be profitable anymore.
Great, thanks! One question: do you put all kinds of creative formats in one ad set or do you test different kinds of formats against each other? For example reels in one group, feed ads in another group.
I do auto placements, but if i wanted to test a certain group, I would just do an adset for that one particualr group
Out of interest, why 3:2:2? Surely adding more options would be better?
It becomes harder for facebook to split and test more than 3:2:2, more options isn't always better
Hi Nick, how many ads do you keep active in your main ad set and when do you turn off specific ads inside the main ad set? Thank you and keep the good work
Video here on that th-cam.com/video/NkwMv-HGOdk/w-d-xo.html
@@NickTheriotThank you, you're the man! Wish you all the best you definitely deserve it💪
When you start off a DCT campaign you obviously dont have a winner ad to park into the winning adset, in this case does it stay empty until we find a winner from these two or so adsets?
Stays empty until you find a winner
Thanks a lot for the response! ☺️
I have a follow up question.
In a DCT ad set where i'm testing to find a winner, I'm using a common format - video and put 3 videos to the test. In parallel on another DCT ad set can I creative test images? or does the format need to be consistent throughout the campaign?
@@thedukedood the other adset can be images!
Thanks a lot for this Nick! 🍻
Hi Nick, great video again. So much value! Is it okay to test video's against images in the DCT tests? Or is it better to test the different AD forms seperate?
I would do 3 videos or 3 photos. Easier to understand what's working!
Super info right here. Wondering what you think of ad inspo services like Adbox to boost the number of ads you can test?
I rather have few ads to test and test more variations of the them. These are the ads we have seen to work the most
Hi Nick! Thank you so much for your video, can't wait to try it out 🔥. I was wondering, when you create an adset with photo ads. Do you upload the story format or the square post format?
I don’t worry about the story format. I only upload square format and forget the rest
@@NickTheriot Thank you! One other question, I'm running ads for around 12k per month. Should I cancel all my current ads before starting with this broad campaign? Or can I do the testing next to my current ads?
@@simonevollebregt6968 start running broad in its own campaing and shift budget from other campaigns to this new campaign as it starts to take off
Hi Nick! Just found your channel and loved this video. I noticed you have an earlier video on NOT using CBO but you are using CBO in this scenario. When would you say to use or not use CBO?
These videos are an evolution of our learnings as an agency and what’s currently working best for us. All our accounts brand new to 5 figure a day spenders, are currently using this strategy
@@NickTheriot Thanks Nick!
In last video you said to turn off Optimise creative for each person and here is ON when you do publish is there anything new we have to know about? Thanks
I forgot to turn it off in this video
@@NickTheriot Thanks 😊 I have to buy you a coffee, your advice helped me a lot for my business
hey Nice, Great video. I have Questions: #1: If let's say, I found a winning ad inside DCT and want to move it to my winning AdSet, does it mean I just need to create a "NEW AD" under "WINNING ADSET" and not create a new AdSet is this correct? #2 I set my daily budget in the Campaign Level, is it okay to edit the budget while ads are running? Is this will intercept facebook performance? thank you.
Correct, don't need to create a new adset. I always edit the budget while ads are running
@@NickTheriot thank you
Love your content, keep it up 💪
Thank you! Will do!
Please how can we change the story size?? The videos I am adding only got post size and I want to ad th story size
I don't worry about stories
Huge thanks for the video, Nick!
-What would you do if you had over 30 new creatives that you needed to test inside the ad account within two weeks? I assume having too many ad sets inside the single campaign would cause huge audience overlap.
-Also, how do you run landing page tests with dynamic creatives?
Thanks man
#1. Can you group those 30 in groups, then take 3 ads from each group and test. (focus on grouping by ad style, messaging, or persona)
#2. For a landing page tests, I would take my top performing ad and run it against the new landing page without dynamic.
@@NickTheriot thanks a lot for the solid advice man! Really appreciate that 💪
Hi nick assuming we are running a subscription based business how do we exclude currently subscribed customer?
I just exclude last 30 days
Hey Nick , Thanks for the video , but I have a question : How can we see that facebook choose to not spend on an Ad and we know that we fixed a daily budget with or without result facebook gonna spend it ? Thank you again.
Can you clarify?
You said on the video that if facebook did not choose to spend on our ad it means that it's a bad ad , how we can know if facebook didn't want to spend on it knowing that we have a daily budget that facebook gonna spend either we have a result or not
Are able to see previews and performance data for each ad variation (on Facebook and Instagram)? I've been following this approach (with 3 creatives, 2 headlines and 2 primary text). But I'm not seeing previews for all ad variations. I'm only seeing previews of three ads. In turn, I can only see performance data for these 3 ads and for individual creatives. So I'm not sure which ad variations are the winners. Whereas, with regular (non-dynamic) ads, I can see a preview and performance data for each ad.
You can use the breakdown tool on the ad level and select dynamic creative
@@NickTheriot Yes, I've been using it. But in there, I can see 7 videos with links. Of those videos/links:
- 2 show ads with the respective creative and primary text(s), and with the full performance data.
- 2 show just the creatives with the creative files' title shown as text/post copy.
- 1 shows the creative without any text.
- 2 show "This content isn't available at the moment"
The vids without the primary text(s) show performance data but that data doesn't match the Ad Manager data for the respective creative.
When you click on your creatives in the dynamic creative breakdown, can you see the actual ads?
@Nick Theriot On a different note, your videos about FB ads are really helpful. Many thanks for doing them🙏🙏🙏
Hi Nick, thx for the video. valuable. what kind of landingpages do you use. straight a collection/productpage or first a custom landingspage?
If the ad promotes a new collection, then a collection page. If it promotes a specific product, then i'll send traffic to the product page. If the client has capability, then we'll test custom landing pages down the line.
Regarding the preview of the winning ads and the order of it. Can i really rely on just the order to find the best possible combination? If i look into the breakdown of the image, primary, headlines i find better combinations which has better roas. But those are not shown in the preview :/
If you're purely looking at just roas without spend, that's the problem. You want to look at what got the most spend.
@@NickTheriot Thank you ill look into it! One additional question, adding and publishing the winner-ad via the fb post-id does that mean it will only be placed as fb-ad or also as ig-ad? Great Content and help! Appreciated a lot
Hi, I have set up a cbo campaign exactly how you have shown in this video however for lead generation using instant forms. My budget is £180/day, with 4 dct adsets and nothing in the main/winning adset yet. The campaign has been running for 7 days, and I have found a winning ad. I have then copied the post Id, moved over to my main/winning adest and gone to copy the post id but facebook wont allow me to select the 'use existing post' button in the ad setup. I am prompted with this message when I hover over the button 'this option is not applicable for some of the selected ads. change your selection to use this option'. If anyone could help me on this one I would be extremely grateful!
Just rebuild the ad in the main adset, you can’t copy post id’s for lead form ads.
Hey Nick I tried this for whatsapp engagement ad but its not showing in options ? any other alternative to test dct for whatsapp chat ads?
I never run what’s app ads
Hi Nick, that persistent "Setup Pixel" message on the campaign level usually happens if you have created the pixel with your own business for that business you are added as a partner. I had the same problem and we never could get the pixel verified even though the events were correctly set with a verified domain. Give this a try if this is also the case here and I hope it works out for you. Greeting from Germany!
Definitely the case here, thanks!
Hi Nick! I have 2 questions.
1. How do we decide a winner, in the sense, what if I dont have any purchases, im leaking ad spends and maybe have a 0.4ROAS on an average on a campaign level. Whats the only probable fix here? Ive tried many creatives and multiple versions of creatives as a part of the creative test as well, nothing seems ro be yielding any results.
2. Does DCT method hold good only for the US region or it works well irrespective of the marketplace and currency its operating at. Just wanted to know if the algorithm from Meta is tweaked regionally.
Thanks in advance.
#1 -> watch this video th-cam.com/video/NkwMv-HGOdk/w-d-xo.html
#2. works on all regions
Hi Nick great video. I see you have one main ad set (non-dynamic creative), and 2 or 3 dynamic creatives ad sets running at the same time - won't this approach create audience overlap/fragmentation?
No because the CBO has freedom to spend on whichever one VS. ABO where it will force spend and does not give the platform freedom
Thanks for sharing!
You’re welcome!
Hi there please do have we to spend money for CBO or ABO ? which one preformes well in case we have more than one dynamic adset ??
CBO is the way to go
does this strategy by any chance work also well for local ads? like med spas, etc. or is it only profitable for big businesses or ecommerce shops with huge adspent?
Still works for local!
@@NickTheriot thanks for the quick answer
Hey nick i tried copying the post id just like you did in the video and I would get the following error msg: This post can't be used for an ad because it doesn't exist on the Page you've chosen, or it was originally created on a personal profile. Please choose a different post and try again. Can i just choose the same winning creative and ad copy as a new ad instead of using the post id?
Just rebuild the ad if you can't copy the post id
Hey Nick! Thanks for you and Charlie for showing us the 3:2:2 method! I'm already applying it and seeing some good results. Also it makes your account structure pretty simple! I have a question. I created my "BROAD/ WINNERS" ad set and have pulled the post IDs into it. However after 2 days have passed the "Winners" ad set gets little to no spend compared to the original DCT ad sets! I noticed you don't have a minimum ad spend on this ad set so I'm wondering how to push more spent into my winning post id's ad set.
You're welcome! Just lt it send on top performing DCT's, nothing wrong with that. That is why I leave both on until the main winners adset is taking off.
Hello Nick. Thank you very much for your content. I'm from Portugal and I have a quick question. Do you only use one campaign, within which you create multiple ad sets with DCT tests, and also include a main set with the winning creatives. You set the budget at the Campaign level. So when we need to increase or decrease the budget of the main set, we will automatically affect the budget that will be distributed for the DTC tests. Could you explain this issue to me?
Yes that is correct, we do not control the budget to the main adset. I let Faceook tell me what's performing best by spend and if that is not impacting cpa, then i'll cut it off. If it is, then i'll leave it on and scale overall budget for campaign
Hey Nick, great Video! Thank you.
Quick question: If I hit the preview button to select the Ad with the most spending out of my DCT it doesn't the the Ad with the highest spend combination. Do you have an Idea why?
Just use the breakdown feature to confirm and if not, rebuild the ad in the main adset
Do you leave the "Optimize Creative For Each Person" TURNED ON on the ads level in the DCT? Doesn't it mess with tracking data when FB changes creative variations? And may distort the original intent of the creative or copy? It also says it might direct traffic on Insta shops instead of the website?
I leave it off
@@NickTheriot Thanks Nick! It was left turned on on this video example but understand you may have been breezing through.
I have an ad creative reliably getting new leads at 54¢. Facebook showed another creative/ad set for *8* impressions, got a new lead for 13¢, then stopped showing the ad. Am I to trust that Facebook determined this ad is less good after 8 impressions and attracting one lead at 1/4th the cost?
I would trust it
@@NickTheriotThank you for the reply. Any insight or even guesses into what magical technology they might have to make such a decision with so little (and such contrary) data?
@@kadavy I'm curious about this too. I had 1 impression and then the DCT stopped. There is not much choice, we need to test new DCTs. But I came across something that said Facebook has millions of predictions for both photos and videos. Maybe it just knows in advance. My opinion. But I'm interested in an expert's opinion.
@@ВячеславКориннойYeah, that would be my best guess, is interpreting the creative and making a prediction based upon their massive amounts of prior data. But I don't know anything!
nick thanks
Welcome!
Hey Nick! Gold content again! I just have a quick question. I am running a general store and i have a big winner at the momment (running only 1 creative). Now i have created 3 more creatives for this product, so can i create complete new campaign with dynamic adset for those 3 new creatives and then see which one winner is and then the winner creative move to the adset which im running now? Do i understand correctly?
No, you run the dct's inside of your campaign now that is working.
@@NickTheriot hmm, do you have an tutorial about these dcts? I have no idea how to set up it
th-cam.com/video/3Z30Vr2IYps/w-d-xo.html
Hey Nick first of all thank you for still answering quesitons on this Video👍
I have a question im running lead ads with instant forms for local businesses. The spend is quite low with only 9 € a day but we only target 6-19 miles around the businesses. I want to improve results further do you think this methode could work with such low spend? If i just run one DCT (maybe only with one variation so not the 3:2:2 methode but always 2:1:1, 1:2:1 or 1:1:2)and the Main Ad set. Furthermore i would have to evaluate the Ads with CPL and the spend that they get is that possible (and lead quality obviously)?☺ Also any ideas on how to test if rich form or the normal form works better?
Thanks in advance have a awesome day
Yes it can! I would just do 1 dct a week and I would still do the 322.
@@NickTheriot Thank you very much for your answer. I would have another question. With lead ads you cant create them with post ID that means the methode suffers a bit i guess so you just rebuild the winning ad in the Main ad set ist that right?
@@robinjaeger714 I would just rebuild
For dynamic creative ads:
Multi advertiser ads on or off?
Thanks again
On
@@NickTheriot thanks
Hi! For the 3 new creatives, can this be 3 different creatives? Different videoes, images & videoes or is this 3 relatively similar creatives? (Just different HOOKs for example) Thanks!
3 videos or 3 photos, all with same text on screen and just different visuals or all with the same visuals and different text on screen for each
@@NickTheriot Different visual/text for the start, or whole video ?
Just the start I like to test first
What if I run an ecommerce with multiple products and my winner creative is a catalog ad?
Look at shopify and find your top 3-5 products and focus on those
what do you do if tha ad was on for 3 days but you only got 1 conversion but you are within the healthy range of your NC-CPA?. I still havent moved anything to the main winning adset.
Leave it on
Really loving Dynamic Creatives! Doesn't look like there's anyway to turn off just the ads from within a dynamic adset alone or do you always just always turn off the entire adset or leave it on no matter how bad the clear "losers" are doing?
I turn off the entire adset! Check this video: th-cam.com/video/UypaT_ACrn4/w-d-xo.html
In your example you tested ads in feed dimension. Will you test story dimensions in a different adset (same video) or don't you focus on them at all?
Don’t focus on them at all!
Hey Nick! When launching a new DCT with for example 3 new video creatives, do you use the same size scale on all of them? Isn't it the case that you can't copy the ad ID into the main adset when the DCT have creatives in different scales?
I use the same size for all of them
Hi Nick, Lets say we want to test 3 products, our FB ad account structure would be like this:
Product #1 - 1 CBO Campaign - 3 #DCT where 2 of them are for testing concepts/ testing iterations from the winning ad and 3th adset is the MAIN one where we put the winning combinations from the test. All adsets -no interest- OPEN?
Same for Product #2 and Product #3?
What would be the starting budget for each product for the campaign?
Correct. Starting budget will be dependant on what you can spend over the next 30 days without being emotionally attached
Great video, Nick! Super helpful.
How do you know the first ad showing is the winning creative? Does FB display the first ad with ad that has the best engagement? Is this just a guessing game - more likely the first ad showing is the winning ad or are you certain the first ad is the winning ad? If so, why?
Also, do you use the same benchmark when determining whether a dynamic ad is a winner, for eg, let it spend to 200 and see whether it's profitable?
Thanks!
This is why i'll just add the two or three ads facebook gives me into the winning adset. Problem with the spend threshold, is if it barely gets spend for a week then it's a losing ad. This is why I only move things if it gets large amounts of spend with profitable KPI's
@@NickTheriot thanks for your reply Nick. Really appreciate it. So,
1. You're not choosing the winning ads from the dynamic ad set based on how much their cpp or roas is?
2. You just let the dynamic ad set run for a few days and the winning ads are whatever fb show you in the "posts with comments"? And put all these in the main ad set?
3. After putting the winning ad inside the main campaign, that's when you use cpp/roas to determine the "real" winners?
Is my understanding correct?
@@blackuredtube Correct! And I won’t turn off the dynamic adset if it’s performing well until the post id’s take off and start working
@@NickTheriot Thanks Nick! Will try definitely try this as I've been having the same issues - found "winners" but whenever I scale pass $1k, they become unprofitable.
@@blackuredtube Then you need to focus on broader messaging. Look at my video on the 5 stages of market awareness
can I have both images and videos in the wining ad - set
Yes
Hey Nick, Would broad targeting apply to Lead Form conversion as well? Or is it specific to e-com(website) conversions?
All types
@@NickTheriot I have noticed that Lead Form Conversions don't allow you to use an existing post in the Ad Setup. How would I carry over the winning DCT Ad to my Main/Winning Ad Set?
And confirm, you recommend starting off at $100pday CBO, and scaling 20% Daily. With low budget clients, can I stall scaling?
So what did you guys conclude on whether to bring the winning creative over to your main ad set or just leave the dynamic testing ad set on with the winner?
We leave the dynamic adset on and move the ad into our main adset, once it takes off in our main adset, I turn off the dynamic.
@@NickTheriot Got it simple enough. Now in the video, when running dynamic, you show that when you grab the post ID you dont just use the top option you use all the options fb gives you. Is that what you recommend or should we only just use the top option?
Hello, Is the ad set with the winning creatives inside of the same campaign of the ones you test? When I start from scratch can I increase/decrease the budget by 20% based on the last 3 days even when it's still in the learning phase? thanks in advance
Yes they're all together. Yes you can
Thanks a lot! And if i want to test videos and photos with dynamic creatives should I create 2 different ad sets or should I use the same adset for videos and photos?@@NickTheriot
11:01 I tried refreshing and using the breakdown to see which video is doing the best but, when I click video, images breakdown nothing shows up at the bottom. Have you had this issue? The dynamic ad group has been running for 2 weeks and spent $80 on it so it has data but now I can't see out of the 3 videos which one is getting the purchases
Issue right now with Facebook on some accounts. Temporary bug
THANKS MAN !! LOVE FROM INDIA
You're welcome!
To be clear when you say each batch such as 122, 121, 120 etc has 3 creatives 2 copy and 2 headlines, do you mean they all have different creatives, text, and headlines. so batch 122 will have completely different creative, headline, and text than batch 121 and 120 and all go to the same landing page?
Correct! One of the copies + headlines will be an existing winner
@@NickTheriot Thanks for that :) So every testing batch you create at the ad set level will have 1 winning Copy and headline, so will have multiple winning copy + headline in each new batch?
@@Dave-vs9ff yes 1 winning and 1 new for a total of 2 pr adset
Hey Nick - I've been running a campaign for the past two weeks and getting good results - I see that you have your campaign set to CBO or advantage campaign budget+ - is it advisable to turn on ACB+ even though I didn't start with it?
I do cbo or the new advtange+ cbo budget. I don’t do advtange+ campaigns
Hey Nick, can you explain why the "Dynamic Creative" button is turned off on your Broad asset on this video VS the others act testing ad sets? Aren't all the ad sets on this video DCTs? OR maybe I missed hearing the "BROAD" ad set here is you winning ad its with winning individual posts?
1 adset in the cbo is main with all your winning ads from the new adsets you create in that campaign that are dynamics
Let's say I'm testing carousels, I suppose I have to do all the text headline changing manually? (add different creatives with different landlines different text each) It only lets me add a primary text option... That would still work? I know it's probably yes but I'm trying to set this up perfectly before publishing!
Yes you would need to duplicate a carousel twice and only change the headlines!
@@NickTheriot Thanks a lot for the quick reply!!
Ah so you suggest still putting the ultimate conversion you want (in this case a purchase) as an exclusion? Also do you always put a minimum spend of $5 on the 1 campaign strategy?
Yes and yes. If facebook still doesn't put much spend to it, that means it's not a good ad.
@@NickTheriot thanks bro
Have you ever seen a dynamic adset spend way more than than the primary one?
Yes that’s amazing if it does, that means you have a winner at scale unless it’s not profitable than turn it off
@@NickTheriot yeah, it was not profitable at all, so I turned it off.