I agree with a good majority of this. I would say my only caveat would be that you don't need to spend so much time on a singular piece of content that it's "perfect" or the "nuclear bomb" of content. Get your content to be 80-90% of what you'd consider to be perfect and then publish. Too many people will hear that initial advice and end up with perfectionist paralysis. That 80-90% perfect content will do nearly as good and while the splash may not be as big as the perfect one, the splashes are compounding because the more you put out of that quality will start a snowball effect for your website. That's my two cents at least!
I hate these *nonsense* clickbait titles, but that's another matter. There's nothing new here, this was the same before AI came along. If you write very general generic stuff, it'll get nowhere. Models like ChatGPT simply act on instruction. You have to be extremely specific about what you want and not ask it to write articles for you. What I can see is that most people using ChatGPT, including via browser extensions, entering extremely generic prompts and getting poor, and often the same, results. Just like with a human writer, you have to go through any article piece by piece, being detailed and planned, covering the topic in detail without allowing very general or useless information to pad it out. Its not a case of typing a title or keyword and letting it come up with an article for you. If you do that, and if I do that, it will probably come up with the same general information for both of us. There's this thing we used to do in the old days called "using our brains" - I know its a frightening and unfamiliar concept for many in the 21st Century, but it actually works.
you definitely remember Google Panda and Penguin, Nathan! One of the best videos you've published this year in my views brother. ChatGPT, Jasper, and all the latest AI tools to abuse Google will all likely suffer under a new Google update! Only a matter of time judging Google's history. Thanks for simplifying it in video, a GREAT job as usual. "USER EXPERIENCE" 🤠💯
Absolutely 100% useful and logical advice for those who want to get the actual conversions and do not see Google traffic as a magical market filled with stupid people you can manipulate with fake AI content. One year ago I was working with the WEB3 company as a Marketing intern and the CEO claiming to have 15 years of experience in marketing told me that I should write as many blog posts as possible with Jasper, 30 a day or more he said to bring more traffic 😂, even then having 0 experience it seemed ridiculously stupid to me.
You have to get traffic first, find the converting traffic and then build from there. And here come all the 'SEO is Dead' Videos. Already seen 3 today come across my feed.
This is true BUT: These IA tools are not made to do your job, but to help you doing it better. You can write unique content, if your knowledge in keyword research is poor, no one will never find your work. Then the IA can help you searching them, creating a plan for your article and then rewriting it taking these new elements into consideration. The important is then to not see IA like a you bis (while you're drinking a cocktail on the beach) but like 5+ new assistant working for you. Then you will save a huge amount of time in skills learning to make a website look great and efficient. But as you're now the Manager of this virtual team, you must learn how to become a good manager. This means giving to the team the proper directives to get in return an outstanding work
@@hansjansen9188 Thanks for the troll. Either you have arguments against what I explain and you expose them, or you close it. And for your information, we don't sniff opium, we smoke it... ignorant
Excellent advice... thanks for the wake up on AI. It's helped with content volume and I have personalized it - I'm in a specialized niche, and don't have much competition (low search volumes), which forces me into getting creative in keywords to target. Anyway, big UFC fan as well... poor Cejudo, I'm kinda happy that Sterling gets to be the hero for another round. Suga Sean up next... Win or lose?
yeah this pertains to almost everything in life :) Fast and easy can work well but comes with the risk of losing it overnight. If you don't care about your asset, it's fine. If you however, it's a big risk. It's probably smart to do some low risk things and high, experimental risk thing, and not have all your eggs in one basket.
Nathan. - I've been looking all over for some information but can't find any answers. Will a link from an app help with SEO for a website? Most of the tools like ahrefs don't track apps, but my Google Search Console used to show some app links.
Hi Nathan, What are your thoughts on Matt Diggity using the new surfer AI to get 90k month traffic for a pure AI site. I know Matt is well respected in the SEO community but a lot of other reputable SEOs barely give any criticism. All they say is "I'm sure Matt knows what he's doing."
Hey Brendan, all I can say is that AI content does work and we're ranking with it right now (and have for a couple of years now). What I'm more concerned about are the people who are doing it the wrong way, which will likely lead to penalization. But like Warren Buffett says, it's only risky if you don't know what you're doing (Matt knows what he's doing).
Google stopped ranking new websites at all.. due to its high volume of new chatgpt generated pages getting indexed. its high time we as SEOs work on more concrete plan of strategies
Nathan by far the best rant I have heard. What annoys me is I work hard on creating original content with products in hand. Last night I noticed one of my buying keywords drop if I checked and hey presto an au generated post about the same thing and with product descriptions scrapped from Amazon what gives Nathan? Excuse my rant but you advice would be beneficial
Nathan, thanks as always for the videos. Agree regarding building unique, expert-written and engaging content by hand for pages you want to rank and convert. Question for you though, would you make an exception for pure supporting content that's created purely for topical authority and isn't intended to rank in traffic-getting spots? E.g. I'm trying to reduce the need for excessive link building to a service page so I've got 100 supporting articles planned to link to it - I don't care if any of them rank or not in the short term, their job is just to build out the site's knowledge graph and demonstrate subject matter expertise on the subject of [service]. (Not to say i won't do any link building, I will, but the supporting content is also designed as a moat that competitors cannot easily replicate).
AI is a tool to help, I find errors all the time in AI. Ask chatgpt to limit response to 255 characters including spaces. Maybe 4th time you will get 255 or less. Photo AI, extra limbs and fingers. 😅
But did they really leave? Look at all those lightly spun doorway pages that are ranking today. The important 80% have not changed in the last 10-15 years. Yes 20% changes all the time but if you create solid content and get solid links you rank. Period.
The irony: This is one of the numerous things you can do with IA. You add an extension to your browser (IA TH-cam summarize, sorry I don't remember the exact name) then 1 click to get the transcription, 1 click to get a summary on chatGPT then you just type "translate into...." and job is done 👍
@@importadoravyr True & True but depending on your level, you read on the lips at the same time. By the way, I think you can add subtitles with automatic translation, but IA tools are allowing you to do more and I believe people should learn how to use them. what I don't understand is that nobody seems to want to talk about the changes that this will bring to the way we use the Internet and above all, that it completely challenges the economic model put in place by Google. Indeed, if you no longer need to consult sites to get answers, or watch videos since you just have to transcribe them, what will become of the model based on visits and advertising? moreover, if you look at sites that explain to you all the features of ChatGPT, then you immediately understand that it is precisely a frontal attack on all the barriers put in place by Google.
Thanks for watching! Go here for more SEO help: www.gotchseo.com/help
Hooray !!!! An expert in SEO that is not trying to make money from the AI fad !!! Thank you Nathan for being the best seo doing the real seo work.
I agree with a good majority of this. I would say my only caveat would be that you don't need to spend so much time on a singular piece of content that it's "perfect" or the "nuclear bomb" of content. Get your content to be 80-90% of what you'd consider to be perfect and then publish. Too many people will hear that initial advice and end up with perfectionist paralysis. That 80-90% perfect content will do nearly as good and while the splash may not be as big as the perfect one, the splashes are compounding because the more you put out of that quality will start a snowball effect for your website. That's my two cents at least!
I hate these *nonsense* clickbait titles, but that's another matter. There's nothing new here, this was the same before AI came along. If you write very general generic stuff, it'll get nowhere. Models like ChatGPT simply act on instruction. You have to be extremely specific about what you want and not ask it to write articles for you. What I can see is that most people using ChatGPT, including via browser extensions, entering extremely generic prompts and getting poor, and often the same, results. Just like with a human writer, you have to go through any article piece by piece, being detailed and planned, covering the topic in detail without allowing very general or useless information to pad it out. Its not a case of typing a title or keyword and letting it come up with an article for you. If you do that, and if I do that, it will probably come up with the same general information for both of us. There's this thing we used to do in the old days called "using our brains" - I know its a frightening and unfamiliar concept for many in the 21st Century, but it actually works.
Thank you for the comment - have a good day, Stewart!
@@nathangotch My pleasure and thank you for the video.
@@stewartmackayso what is a business to do I often feel lost in all this confusing stuff and need direction
True that's why is use what it gives me and just rewrite it a little bit. I have great ideas I just suck at writing it down that's where AI kicks in
Got your click 😅
you definitely remember Google Panda and Penguin, Nathan! One of the best videos you've published this year in my views brother. ChatGPT, Jasper, and all the latest AI tools to abuse Google will all likely suffer under a new Google update! Only a matter of time judging Google's history. Thanks for simplifying it in video, a GREAT job as usual. "USER EXPERIENCE" 🤠💯
Absolutely 100% useful and logical advice for those who want to get the actual conversions and do not see Google traffic as a magical market filled with stupid people you can manipulate with fake AI content.
One year ago I was working with the WEB3 company as a Marketing intern and the CEO claiming to have 15 years of experience in marketing told me that I should write as many blog posts as possible with Jasper, 30 a day or more he said to bring more traffic 😂, even then having 0 experience it seemed ridiculously stupid to me.
You have to get traffic first, find the converting traffic and then build from there. And here come all the 'SEO is Dead' Videos. Already seen 3 today come across my feed.
great content, and get lots of inspiration! thank you!
This is true BUT:
These IA tools are not made to do your job, but to help you doing it better.
You can write unique content, if your knowledge in keyword research is poor, no one will never find your work. Then the IA can help you searching them, creating a plan for your article and then rewriting it taking these new elements into consideration.
The important is then to not see IA like a you bis (while you're drinking a cocktail on the beach) but like 5+ new assistant working for you. Then you will save a huge amount of time in skills learning to make a website look great and efficient. But as you're now the Manager of this virtual team, you must learn how to become a good manager. This means giving to the team the proper directives to get in return an outstanding work
Sound like you have snift a lot of copium
@@hansjansen9188 based on ?
@@LeSaff Based on your comment.
@@hansjansen9188 Thanks for the troll.
Either you have arguments against what I explain and you expose them, or you close it. And for your information, we don't sniff opium, we smoke it... ignorant
Excellent advice... thanks for the wake up on AI. It's helped with content volume and I have personalized it - I'm in a specialized niche, and don't have much competition (low search volumes), which forces me into getting creative in keywords to target.
Anyway, big UFC fan as well... poor Cejudo, I'm kinda happy that Sterling gets to be the hero for another round. Suga Sean up next... Win or lose?
I'm leaning Sterling because of the wrestling advantage, but Sean keeps surprising me!
@@nathangotch exactly... 💯
Once again thanks for your useful content... Greetings from Greece!
1 movie every 2 years is a lot! :D - great vid as always.
yeah this pertains to almost everything in life :) Fast and easy can work well but comes with the risk of losing it overnight. If you don't care about your asset, it's fine. If you however, it's a big risk.
It's probably smart to do some low risk things and high, experimental risk thing, and not have all your eggs in one basket.
Agreed!
Lol 0:45 this is funny 🤣
Nathan. - I've been looking all over for some information but can't find any answers.
Will a link from an app help with SEO for a website?
Most of the tools like ahrefs don't track apps, but my Google Search Console used to show some app links.
In general, for a link to "count," it needs to be on an indexed page in Google
Hello, i cannot find any prices for the SEO course u offering... Can you tell me please
Loved the video. Also love Cristopher Nolan movies haha.
What about creating individual landing pages for services and city locations?
I dont comment on videos usually but this was really great stuff loved it ❤
Its all nice, but how much does it worth to put site in top 10 of google and does it worth it anymore?
Another amazing post. Thank you l. I really agree on all what you said
Hi Nathan,
What are your thoughts on Matt Diggity using the new surfer AI to get 90k month traffic for a pure AI site.
I know Matt is well respected in the SEO community but a lot of other reputable SEOs barely give any criticism.
All they say is "I'm sure Matt knows what he's doing."
Hey Brendan, all I can say is that AI content does work and we're ranking with it right now (and have for a couple of years now). What I'm more concerned about are the people who are doing it the wrong way, which will likely lead to penalization. But like Warren Buffett says, it's only risky if you don't know what you're doing (Matt knows what he's doing).
Google stopped ranking new websites at all.. due to its high volume of new chatgpt generated pages getting indexed. its high time we as SEOs work on more concrete plan of strategies
I just ranked a 2 month old site, so....
Nathan by far the best rant I have heard. What annoys me is I work hard on creating original content with products in hand. Last night I noticed one of my buying keywords drop if I checked and hey presto an au generated post about the same thing and with product descriptions scrapped from Amazon what gives Nathan? Excuse my rant but you advice would be beneficial
That AI generated article with scraped product descriptions will be flushed in the Google toilet soon enough.
Thank you for this video. Very much needed from an AI addict.
This is a really good one.
What do you think of substack and medium as sites for backlinks?
Low value because anyone can get them
@@nathangotch Thank you for responding.
Nathan, thanks as always for the videos. Agree regarding building unique, expert-written and engaging content by hand for pages you want to rank and convert.
Question for you though, would you make an exception for pure supporting content that's created purely for topical authority and isn't intended to rank in traffic-getting spots? E.g. I'm trying to reduce the need for excessive link building to a service page so I've got 100 supporting articles planned to link to it - I don't care if any of them rank or not in the short term, their job is just to build out the site's knowledge graph and demonstrate subject matter expertise on the subject of [service]. (Not to say i won't do any link building, I will, but the supporting content is also designed as a moat that competitors cannot easily replicate).
AI is a tool to help, I find errors all the time in AI. Ask chatgpt to limit response to 255 characters including spaces. Maybe 4th time you will get 255 or less. Photo AI, extra limbs and fingers. 😅
Glad to know Im not the only one that hopes that AI goes the way of article spinners and just like 10 years ago? Their sites get spanked by Google.
But did they really leave? Look at all those lightly spun doorway pages that are ranking today.
The important 80% have not changed in the last 10-15 years.
Yes 20% changes all the time but if you create solid content and get solid links you rank. Period.
@@DanielNeubauer Examples/links?
great explain
Great stuff! 100% agree
Everything will be the same, as always!
GPT-4
Good video.
I've heard these objections before
Iam not native english, im very happy if someone input the subtitle on it thank you, I only understand 60% of it
The irony: This is one of the numerous things you can do with IA. You add an extension to your browser (IA TH-cam summarize, sorry I don't remember the exact name) then 1 click to get the transcription, 1 click to get a summary on chatGPT then you just type "translate into...." and job is done 👍
youtube has english subs and Nathan speaks very clear :) , I am not native neither
@@importadoravyr True & True but depending on your level, you read on the lips at the same time. By the way, I think you can add subtitles with automatic translation, but IA tools are allowing you to do more and I believe people should learn how to use them. what I don't understand is that nobody seems to want to talk about the changes that this will bring to the way we use the Internet and above all, that it completely challenges the economic model put in place by Google. Indeed, if you no longer need to consult sites to get answers, or watch videos since you just have to transcribe them, what will become of the model based on visits and advertising? moreover, if you look at sites that explain to you all the features of ChatGPT, then you immediately understand that it is precisely a frontal attack on all the barriers put in place by Google.
adding a meme as a way to make your content unique is a very bad example of providing useful information lol
You sound a bit bitter, am I right?
I bet his job is gone in 5 years
Why can't i save thi video in a list? Are you kidding me?
ChatGPT is amazing with copywriting but of course with right prompts. And that will make a difference for sure
W
Please publish a video about recent Google search AI news.
Everyone can pump out tons of content. So the main differenciator is backlinks even more now fhan rver. Sinole.