Pricing Analytics: Optimizing Price

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  • เผยแพร่เมื่อ 26 พ.ย. 2024

ความคิดเห็น • 28

  • @ronaldtroncoso3859
    @ronaldtroncoso3859 8 ปีที่แล้ว +8

    This is a really good example of a business solution that is quite counter intuitive. I will suggest this video for any economics or business school students.

  • @wilfergutierrez1486
    @wilfergutierrez1486 5 ปีที่แล้ว +9

    You can also use the formula p*= (A+Bc)/(2B) where A is the intercept (15,000 in the example) and B is the trend (133.33). That is p*= (15,000 + 133.33*59)/(2*133.33) = 85.75

    • @mr_shanes
      @mr_shanes 3 ปีที่แล้ว

      AWESOME! thank you for sharing the formula, this will save me from doing the solver all the time!

  • @lukkash
    @lukkash 5 ปีที่แล้ว +7

    you optimise Total Profit cos after transformations you get a QUADRATIC function which as a curve has a max point.
    If you study economic course then definitely read *_Managerial Economics_* by Samuelson, Marks. There is a whole chapter about that kind of optimisation calcs using demand curve.

  • @Erynzindulge
    @Erynzindulge 7 ปีที่แล้ว +2

    thank you so much, this made it very clear to me
    -need an equation linking to your quantity and cost for the objective
    -having costs set as changing variable

  • @mjaworsky2010
    @mjaworsky2010 2 ปีที่แล้ว

    Thank you, I had only ever done optimization with IBM CPLEX software, and didn't realize you could use Excel.

  • @nestfernandez3225
    @nestfernandez3225 หลายเดือนก่อน

    how to use solvertable to price multiple products? Can you make a video on that?

  • @Drzmabelle
    @Drzmabelle 2 ปีที่แล้ว

    Thank you! I was able to do my homework after I saw this!

  • @callahanelzey7655
    @callahanelzey7655 3 ปีที่แล้ว +2

    I love the video, although I have a question... where are we getting p=75.75 and d=4900?

    • @williamtourot5601
      @williamtourot5601 3 ปีที่แล้ว +4

      rice elasticity = 2 that means if the price increases 1%, the quantity decreases 2%. Price increases 1% = 75.75 and the quantity decreases 2% = 4900

    • @emma.data-life
      @emma.data-life 2 ปีที่แล้ว

      @@williamtourot5601 Thank you so much William!

    • @ewidstrom1065
      @ewidstrom1065 2 หลายเดือนก่อน

      ​@@williamtourot5601 where can I get info about every specific things elastity?

  • @ThePorschefan
    @ThePorschefan 5 ปีที่แล้ว +1

    I sugest complementing this with a video of simple linear regression and efficient frontier. you will picture in your head what the solver function is doing

    • @DaddyF2P
      @DaddyF2P 4 ปีที่แล้ว

      Efficient frontier? Are you implying a "short sell" on printers and "longing" the cartridges? That is a weird way to visualise this. I understand it as simply picking a point on the line that results in the biggest squared area in the chart from that point to (0,0).

  • @jackiechan3757
    @jackiechan3757 2 ปีที่แล้ว +1

    where does the '$8/$9' change to '$8$7' come from?

  • @Aviver31
    @Aviver31 8 ปีที่แล้ว +4

    How come the other point on the demand curve was 75.75 and quantity of 4900? why not 80 and 4800

    • @yensebi137
      @yensebi137 7 ปีที่แล้ว +22

      price elasticity = 2 that means if the price increases 1%, the quantity decreases 2%. Price increases 1% = 75.75 and the quantity decreases 2% = 4900

    • @waynerisner4974
      @waynerisner4974 6 ปีที่แล้ว +1

      thank you

    • @ThePorschefan
      @ThePorschefan 5 ปีที่แล้ว

      Watch how simple regression works, that's what is called "the slope", there are very good videos on youtube about it.

  • @CS-ci2gh
    @CS-ci2gh 6 ปีที่แล้ว +1

    For some reason, I get really wierd values for the second example and don't get 525,112.42 as the total profit

    • @elphau
      @elphau 5 ปีที่แล้ว +1

      hi, this may be 1 year later, I think the reason is the formula at 6:30. if you enter 15000-133.3*B7, instead of 15000-133.33*B7 (note the decimal places), you would get 525, 112.42

    • @Kai-co9gy
      @Kai-co9gy 2 วันที่ผ่านมา

      @@elphau Helped 5 years later, ha!

  • @Jotita22
    @Jotita22 8 ปีที่แล้ว

    What if you have 5% of people that are able to get the lower price, i.e. cannibalization? How do you represent this in Solver?

  • @merrelljohnson
    @merrelljohnson 5 ปีที่แล้ว +3

    Can you tell me how you came up with the Demand formula?

    • @excelworx8712
      @excelworx8712 5 ปีที่แล้ว

      current price P0 1.5
      current qnty Q0 2000
      new price P1 1
      new qnty Q1 4000

      Q1-Q0 2000
      Q1+Q0 6000
      (Q1-Q0)/(Q1+Q0) 0.333333333 A

      P1-P0 -0.5
      P1+P0 2.5
      (P1-P0)/(P1+P0) -0.2 B

      A/B -1.666666667

    • @lukkash
      @lukkash 5 ปีที่แล้ว

      start from y = ax + b
      Y = B - Ap ; p-price, a,b-coefficients
      cos it's linear model and higher price causes a decrease in demand.
      Use at least two points (price,quantity) but in real cases you may need more data to see some pattern.

  • @lautanax
    @lautanax 7 ปีที่แล้ว

    Awesome!

  • @Klesk1985
    @Klesk1985 4 ปีที่แล้ว

    Boh da queste parti.. 👟