It's a Customer's World Ep. 7 | Chief Marketing Officers Embracing Influence w/ Sherilyn Shackell

Why should a CMO embrace their influence, and how can they use it to make an impact? Is the demand for learning accelerating or is it static?
In this episode of “It’s a Customer’s World,” host Andy Murray is joined by founder and CEO of The Marketing Academy, Sherilyn Shackell. The Marketing Academy is a non-profit organization supporting those in the field of marketing, media, and advertisement. Its purpose is to develop the talents of the next generation of CMOs and marketing leaders. In this episode, Andy and Sherilyn discuss her journey in founding The Marketing Academy, the importance of collaboration and boardroom language for CMOs, the learning model for The Marketing Academy, and more!
The conversation begins with Sherilyn sharing how her love for marketing and developing talent led to the creation of The Marketing Academy. Not only was her own passion a driving force behind The Marketing Academy, but many other companies and networks also supported her vision and helped sponsor her work. Her network had its own desire to invest in the future and make a difference. Sherilyn and Andy also take some time to share their thoughts on the importance of CMOs learning boardroom language and collaborating with other functions of the business. They explain how CMOs must embrace their influence and recognize their ability to impact the business culture. The conversation begins to move toward the learning model of The Marketing Academy, and Sherilyn points out how 2020 has brought many changes to the model. In connection with questions provided by Professor Molly Rapert, Sherilyn and Andy speak about balancing art and science in marketing, along with the importance of following important influencers, building connections with them, and gaining knowledge through experience. She concludes by sharing her hopes for the future generation of marketers in their ability to thrive and be creative.
Chapters
0:00 Series Introduction
0:41- Introducing Sherilyn Shackell and The Marketing Academy
2:05- How Sherilyn maintains her enthusiasm in her job
3:53- Why Sherilyn launched TheMarketing Academy
10:25- How Sherilyn was able to have big companies and networks sponsor her work
14:16- How to narrow the gap between marketing and the board
19:07- The importance CMOs have in impacting and influencing culture
26:13- The Marketing Academy’s learning model and how it has changed during 2020
32:27- The demand for learning
38:48- Sherilyn answers some questions from students
46:52- Sherilyn’s hopes for the future
Links:
Learn more about Marketing Academy:
themarketingac...
Follow Sherilyn Shackell on LinkedIn:
/ sherilynshackell
Learn more about Andy Murray: / andrewlmurray
Learn more about the It’s a Customer’s World podcast: walton.uark.ed...
Learn more about the University of Arkansas and its Customer-Centric Leadership Initiative: walton.uark.ed...
Learn more about the Sam M. Walton College of Business:
walton.uark.edu/