Human Centered Design vs User Centered Design (HCD vs UCD)
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- เผยแพร่เมื่อ 17 พ.ค. 2024
- Human Centered Design or User Centered Design, and why is the "human" aspect so crucial to the design process? Learn how to run and promote a truly human-centered design process in this topic definition video from UX expert William Hudson.
Discover the essence of Human-Centered Design in this enlightening video. Often termed "user-centered design," it's crucial to understand why the term "human" holds immense significance. Delve into how language impacts our perception, and how referring to people as mere "users" can inadvertently dehumanize them. Renowned psychologist Simon Baron-Cohen's insights from 'Zero Empathy' shed light on the importance of recognizing the humanity in every context.
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• The heart of Human-Centered Design lies in engaging directly with real users, understanding their needs, and fostering empathy for their experiences.
• Explore the diverse real-world contexts in which products are employed. Tailoring designs based on these contexts is essential for creating solutions that truly resonate with users.
• Understand the pivotal role of design strategy, prototyping, and early feedback in refining solutions to align with user requirements.
• Learn how Human-Centered Design involves a continuous loop of research, specification, design, and evaluation. Embrace a multidisciplinary approach, research extensively, produce prototypes early on, and iterate based on feedback to ensure a design that truly meets users' needs.
• Gain valuable insights and practical tips to integrate Human-Centered Design into your projects effectively. Elevate your understanding of users and deliver solutions that resonate with the core of their needs and behaviors. Let's reshape the future with empathy-driven design!
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I am impressed with the introduction and the understanding of the role and value of well-executed principles of Human-Centered Design, with the term "User". Though the focus seems to direct the "User" skills sharing in strengthening the Human-Centered Design.
"You can actually CANNOT do evaluations on things you haven't built". 😆🤣 Priceless!
You're a wonderful teacher.
Thanks a lot. It is a good context about HCD
OMG What a good point about the evaluation process 👍
Thanks 🙏
How can and which department give job after done this course
Confused as to why the start of this theory is "human" centered and the rest of the video continues with the term "User"?
the user is almost always human
I think it is a practicality issue. While psychologically and from a broad point of view Human and User are "the same" and really should be thought of that way, the actual words "human" and "user" have their different definitions, meanings and uses.
Example: when thinking about the problem of public transportation, one should really think about passengers as humans to make sure transportation meets the regular human needs. But when talking about the topic, constantly using "humans" could get confusing as to whether it includes the driver of the public transport or the people taking care of the infrastructure or whoever else, or just the passengers.
To bring the example closer home, "users" and "stakeholders" are both human. But talking about humans only, you could get into situations where it is not clear whether you mean actual users, actual stakeholders, or both, or somebody else.
Just don't pay attention. This is a vain pedantic debate. Both terms are indeed interchangeable. The main idea is to respect the people we are designing for and that often times, you may hear people talking about "the user" in a negative or non-empathetic way.
This guy is good.
Empathy is so important
Empathy 🤝 Design for the win!
💥
03:40 well you have clearly never paid for a coffee in Germany 😅 it works exactly like in a supermarket, one by one all in line waiting for their turn to pay 😁
User is key ...
Since when does the word user do not refer to humans? Any HX designer here could explain that to me?
Lo explica en los primeros minutos
It has been referring to humans all the time. But HCD is about incorporating a mindset or to make a realisation that systems are here to make the lives of humans easier = the system in fact revolves around real humans. While the term "user" carries a component connotation = users are just one of many parts of the system.
@@Puleczech Thanks for bringing back here. Just watched it again. It appears that in the video, William Hudson advises not to call users by the word user, but to give them a name (as we do in personas) as just talking about say 'the user' may dehumanize people. So instead of using the phrase «the user is doing x» be are better off using the persona name as in «Rebecca is doing x». Hence making it clear that we are indeed talking about a real human (that hopefully we have characterized with UXR) and not an anonymous "stupid user". It is really funny though that W.H. then goes on for the rest of the video by never ever mentioning the word human again and consistently talking about users. Why make that Human vs User point in the beginning then? Both terms are totally interchangeable. What matters is to not dehumanize people using our designs.
All this to say that I find this debate some have between users and humans totally pedantic. This distracts us from the pertinence and the objective of an otherwise great video.
Don’t build paper prototypes. They’re inefficient. Use Figma and Webflow.
Hi Jarryd, thanks for the comment! We see your point and totally understand. We've come to learn that not all solutions fit all the teams.
There are still folks who prefer (and want!) to see and feel their process in paper and ink - even if it means they'll have to do it over again on their computers. Time will tell the future of paper prototypes. 🙂📄🖊