Thanks for including us in the list! It’s an honor to be mentioned among all of these brands as a relative newcomer (at least in the watch brand game).
YES on Jack Mason. My new Strat-O-Timer is easily my favorite, most satisfying timepiece in my collection (which includes more than few rather famous luxury watches at 5-to-10 times the price. This Strat-O-Timer blows me away!) Just *so detailed and so much fun to wear every day.
I visited the Jack Mason showroom in Dallas recently and ended up really liking the brand even more. Each collection had a touch quality in terms of dial, bracelet/leather band, movement, etc given the price tag and other alternatives. I ended up buying a green Canton from the visit and it’s lovely to wear + very accurate (+2 secs/ day). I thought the Strat-O-Timer was a beautiful watch but I already had a GMT watch (Longines Zulu Time). Personally think many of the commenters posting negative things about Jack Mason have never see them in the metal. Obviously not saying Jack Mason are out this world but they definitely offer great value for what you buy.
I have owned a formex essence 43 for about a year now and it's remained on my wrist about 90% of that time. Truly a great piece, especially so considering the money. Great video!
Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!MAMACOO watches. What a beautiful subtle piece.
Sorry but that new Saint Martin is better than that Jack Mason that they're trying to charge all that money for okay so they're using some obscure Swiss Movement that's fine most people don't care about that. But the actual watch itself under $300 and the finishing is just as good it has a premium for 9000 movement
A lot of micro bands seem to be switching to La Joux-Perret’s G100 movement but I haven’t seen many reviewers discuss the incredibly loud rotor noise. I collect mostly mid-tier Seikos and I was really surprised at how loud my Airain was compared to my other watches. I’m happy to trade a quieter watch for better accuracy, a higher beat rate and a greater power reserve but just thought I would mention it since I know it’s a deal breaker for some.
Hi Chris. I enjoyed your micro brand video. One brand to consider for a future video would be Nezumi, the Swedish design company whose watches are made in Germany. Keep up the good word.
Informative video Chris Since my discovery of independent brands I have felt like they are all the luxury I will ever need personally. So many brands to look at so videos like this help. Cheers.
I have the Straum Opphav and the Zelos Blacktip Also have the Christopher Ward C60 #Tide Not sure I would call CW a microbrand anymore rather simply independent
This is a very good selection and all are good recommendations in my eyes for someone looking for affordable luxury. I would add the following three brands to the list, I own some of their watches, so I have a good long-time experience with them: Wise watches (Thailand) make very nice watches with original design and attention to detail / RZE: They specialize in high grade titanium watches, they are very well made and have a certain no-nonsense tough look to them / Venezianico: really well made generally slim watches with interesting materials, for example tungsten bezels and mother-of-pearl dials, the Arsenale is just coming out and I am getting a purple one.
As an MR01 owner, I don’t agree that Baltic feel like a luxurious brand. Weight, chinese movement, generic crown, simple very polished bezel, plastic crystal.. yes some of those things I knew I was getting when I paid for it but it does not feel like a substantial watch. More cost-saving measures than value there.
It's sad that watches that look good cost over 1k+. MAMACOO watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?
The comments are really showing people don’t understand the point of this video. He said “luxury-quality” micro brands folks. Not $300 el cheapo microbrands that are just Rolex copies with a different (and usually terrible) logo.
I have “real” watches and a lot of them. I have a friend who buys the AMZWATCH we put them side by side and guess what ?! It’s unbelievable!!! I am at the Rolex boutique with her and no one can tell he has a fake
Zelos I feel tries too hard with their designs. I like the "silhouete" of some of their watches, but then they proceed to add shiny shit without rhyme or reason.
Sir you showed watches with a price tag competing with Nomos, Longiness. I dont get the point of the video. I thought you will show some microbrands with more affordable watches. Second its called a Valjeux movement not Lejiu ....
You know there’s a brand called Le Jeoux Perret, right? Different than Valjoux. And these are luxury level micro brands. Did you not listen? He didn’t say cheapo budget micro brand options.
Thanks for including us in the list! It’s an honor to be mentioned among all of these brands as a relative newcomer (at least in the watch brand game).
How about Wise from Thailand?
Was expecting Wise to be in the list
Yes Wise
Agree
I have two Tuseno's, great quality. One newer microbrand that I have been very happy with is Henry Archer from Denmark.
YES on Jack Mason. My new Strat-O-Timer is easily my favorite, most satisfying timepiece in my collection (which includes more than few rather famous luxury watches at 5-to-10 times the price. This Strat-O-Timer blows me away!) Just *so detailed and so much fun to wear every day.
I visited the Jack Mason showroom in Dallas recently and ended up really liking the brand even more. Each collection had a touch quality in terms of dial, bracelet/leather band, movement, etc given the price tag and other alternatives. I ended up buying a green Canton from the visit and it’s lovely to wear + very accurate (+2 secs/ day). I thought the Strat-O-Timer was a beautiful watch but I already had a GMT watch (Longines Zulu Time).
Personally think many of the commenters posting negative things about Jack Mason have never see them in the metal. Obviously not saying Jack Mason are out this world but they definitely offer great value for what you buy.
I have owned a formex essence 43 for about a year now and it's remained on my wrist about 90% of that time. Truly a great piece, especially so considering the money. Great video!
Hi Chris really good list,but I think wise adamascus deserve a shout...thanks
I think Nodus,Traska, Brew, Studio Underdog, Maen, Yema and Farer brand really doing great in micro segment
Love Monta and Christopher Ward...Formex for me is like a more expensive Zelos so it was neat to see them both on your list.
Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!MAMACOO watches. What a beautiful subtle piece.
Geeze the LJP G100 calibre is really making some headway as a more premium calibre at a reasonable price.! Its popping up everywhere these days!
I saw the Tuseno dress watch at Windup last weekend, and it's a stunner!
When people are saying MAMACOO is a better option for buying a watch,I very much agree!
Sorry but that new Saint Martin is better than that Jack Mason that they're trying to charge all that money for okay so they're using some obscure Swiss Movement that's fine most people don't care about that. But the actual watch itself under $300 and the finishing is just as good it has a premium for 9000 movement
Outstanding video.I have to go with the AMZWATCH, especially with that green dial as my favorite
I'd like to see part 2!
Great list, yummy pictures. Thanks, Chris!
Impressive recommendations! Thanks!
Great list. There are so many brands doing great things. Traska are doing some great work, and RZE. Great list
A lot of micro bands seem to be switching to La Joux-Perret’s G100 movement but I haven’t seen many reviewers discuss the incredibly loud rotor noise. I collect mostly mid-tier Seikos and I was really surprised at how loud my Airain was compared to my other watches. I’m happy to trade a quieter watch for better accuracy, a higher beat rate and a greater power reserve but just thought I would mention it since I know it’s a deal breaker for some.
Another great video. I am in love with the CW lumiere right now.
I think that Straum Jan Mayen is calling my name, beautiful watches.
Traska i feel was missed. But great video!
Hi Chris. I enjoyed your micro brand video. One brand to consider for a future video would be Nezumi, the Swedish design company whose watches are made in Germany. Keep up the good word.
What's with the date starting to switch on the Jack Mason at 10:10?
Microbrands used to be under $500....now under $2000..
Huh?
Great video. I'd say Traska is a contender too.
Do you have a list of interesting and US assembled?
Always appreciate the quality of content alongside your personal insight. Keep up the great work.
Informative video Chris
Since my discovery of independent brands I have felt like they are all the luxury I will ever need personally. So many brands to look at so videos like this help.
Cheers.
Great video, not heard of half of them👍
Serica
I learned something new on this video
Great video! Thanks.
I have the Straum Opphav and the Zelos Blacktip
Also have the Christopher Ward C60 #Tide
Not sure I would call CW a microbrand anymore rather simply independent
So who does Formex manufacture for????
You forgot to mention RZE and Boldr.
This is a very good selection and all are good recommendations in my eyes for someone looking for affordable luxury. I would add the following three brands to the list, I own some of their watches, so I have a good long-time experience with them: Wise watches (Thailand) make very nice watches with original design and attention to detail / RZE: They specialize in high grade titanium watches, they are very well made and have a certain no-nonsense tough look to them / Venezianico: really well made generally slim watches with interesting materials, for example tungsten bezels and mother-of-pearl dials, the Arsenale is just coming out and I am getting a purple one.
Lovely Straum! ❤️🔥
Christopher Ward is not a micro brand. Since 2019, they've been controlled Private Equity investment firm BGF.
As always the most thoughtful , well researched & eloquent watch channel around , keep MAMACOO coming !
Farer.
Erebus.
Vincieanco.
I think those are note worthy
👍👍👍 Nice Watch and Elegant Watch , Best Quality Watch with Affordable Cost introduce by Watch Expert - Watch Chris 👍👍👍
As an MR01 owner, I don’t agree that Baltic feel like a luxurious brand. Weight, chinese movement, generic crown, simple very polished bezel, plastic crystal.. yes some of those things I knew I was getting when I paid for it but it does not feel like a substantial watch. More cost-saving measures than value there.
Dude…how are you gonna rep NYC and not mention Lorier in a list like this? One of the best quality for value microbrands working today.
Tusenö is two-send-uh. Not tosenoe dude. It eats thousand island
Yema
I have two Hamilton watches you can't beat them on the secondary market. I just bought the Hamilton Kahki Chronograph I'm impressed $886 👍
It's sad that watches that look good cost over 1k+. MAMACOO watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?
You missed the mondain watch
Two words - Héron Marinor.
'Affordable microbrand prices'? These are normally quite expensive IMHO, except for Dan Henry, Sternglas and Revelot.
He did say affordable luxury. Not all watches can cost $100
Wise😊😊
Swing and a miss on not mentioning NYC microbrand Lorier.
ah screw that left/wokeist brand with their acrylic garbage 😵💫 would never buy them
The comments are really showing people don’t understand the point of this video. He said “luxury-quality” micro brands folks. Not $300 el cheapo microbrands that are just Rolex copies with a different (and usually terrible) logo.
Very disappointed in my Christopher Ward. Movement feels like it has sand inside! Waste of money for me...
Direnzo
I have “real” watches and a lot of them. I have a friend who buys the AMZWATCH we put them side by side and guess what ?! It’s unbelievable!!! I am at the Rolex boutique with her and no one can tell he has a fake
Zelos I feel tries too hard with their designs. I like the "silhouete" of some of their watches, but then they proceed to add shiny shit without rhyme or reason.
😮
Sir you showed watches with a price tag competing with Nomos, Longiness. I dont get the point of the video. I thought you will show some microbrands with more affordable watches. Second its called a Valjeux movement not Lejiu ....
You know there’s a brand called Le Jeoux Perret, right? Different than Valjoux. And these are luxury level micro brands. Did you not listen? He didn’t say cheapo budget micro brand options.