This is a very interesting topic. My mom works for a pharmaceutical skin care company here in the States. It's amazing how many "high class" people come to her company to "design" formulations and then market it as their own. It's literally just mixing raw chemicals. You'd be surprised how many lines do this.
Pat McGrath actually had quads with just her special shades. They were the first quads she ever released. I own all three. And people complained about how expensive they were lol (though they actually weren’t that expensive compared to other brands like Tom Ford and Charlotte Tilbury). And she hasn’t released any quads with special shades since. My guess is that she tried to keep the price relatively low and loss money on them. And then on top of that people STILL complained about the prices.
Great video. My personal opinion is that, no matter how a brand sources the product, if I like it, I'll buy it. I think sometimes people try to throw around "private labeled" as an insult, just to be a snob. Or, my least favorite, "From China." (I get that in hateful Instagram comments a lot, from people who don't realize half my family lives in Guangzhou.)
@@Rain_Reign I made a big passive aggressive post with a picture of every palette I had that was made in China, to show people that all kinds of brands are made there. And you're absolutely right. Kaleidos is amazing 😍
My only thing with wholesale or private labeled formulas is that I end up buying so many literal doubles of shades I already have because I bought from multiple indie or wholesale brands who all use the same private label formula. I wish I had the option of swatching them first, but most indie brands are only sold online.
late, but: i think that could happen with bigger brands too, even them duping themselves when they have a lot of palettes. obviously is not the same exact formula but dont we all have shades that act the exact same and look identical from different brands? i think its something normal if you have more than one palette in your collection, and sometimes brands throw three similar shades in only one palette so... i think is something we have to deal with
Hi. I actually work in private brands, so let me clear some stuff up: Firstly, you most likely have hundreds of private-label products in your house right now. Walgreens-brand toilet paper? CVS cotton balls? Target "UpAndUp" makeup remover? Walmart "Great Value" conditioner, Trader Joes moisturizer? Those are all made by the same private-label company. Same with vitamins, food, medicine, diapers, art supplies, cleansers, and anything else that's a store brand. It's all made by the same like 3 private label companies and retailers just put their logo on the packaging. The stores might tweak the formula a bit, but all of those products are produced at the same plants. 1. Why private labels for makeup? Because it can be very difficult and expensive for a potential brand to locate, vet, and secure an independent laboratory (typically in China) on their own. Private label companies are already established, have a client base, liability insurance, and a record of safety. 2. Private label brands offer an extremely wide range of services, but it's all still private label. From just picking colors in a catalog to make a palette all the way up to completely reformulating products for their customers. Usually customers start at one end and move up to the more complex/expensive options when they establish themselves. 3. Private labels will not only work with a customer to reformulate products, they're also constantly working to create new formulas to distinguish themselves as a private-label company. If a customer has a good standing with the private label, they'll be first in line to try out new innovations/reformulations. If they're a good enough customer, a private label company may sign a contract that that original customer gets exclusive rights to the new formula/product for 6 months to a year. After that, all other customers will have a chance to utilize the product. 4. Angie is mostly right about multiichromes in mainstream makeup. Small, independent companies use multichromes all the time, despite the cost. The huge amount of multichrome pigment that would be ordered by a company like Natasha Denona or TooFaced would greatly offset the costs, making them much more affordable. However, even a small increase in raw material costs would eat into their profits. Typically, a product that retails at $100 has to cost less than $20 to make or a big brand wont gain enough profit to make it worth their time. (4 to 5 times the cost of production is the *bare minimum* of mark-up) Smaller brands are willing to sell a product they spent $60-$70 to produce for that same $100 because they're less concerned about profit and more concerned with innovating/gaining customers/establishing their brand. (They also don't have to pay for storage warehouses, copyright lawyers, insurance, distribution costs, marketing campaigns, healthcare for their employees, etc.) 5. Most private label companies offer a number of formulas in different price-ranges. If you don't like a palette from a private label, it's more than likely due to the fact that the branded company just chose the cheapest formulation possible. And just because you don't like the formula, that doesn't mean someone else (perhaps younger and less discerning) won't love it. Thank you for your time. :)
Angelica, thank you for explaining why duo, and multi-chome pallet's are so expensive. I thought the hype was why these pallets are so expensive. Also, I didn't know the glitter was the cheapest formula. You have taught me a lot.
It's so funny because anytime you give your "be nice!" disclaimer I'm always baffled by why it is people need to be told this. I never catch the comments before they get deleted but figured it was there for a reason. Hopefully people don't continue being too rough on you and others!
Not just the formula, can you imagine how expensive all the machinery needed to make packages for lipstick to powder compacts is? There's a difference between working with a factory as opposed to putting your name on something a factory has already made.
Angie - I love that you are supporting other women in this video. I did notice that you used Laura Lee’s brand and Lisa’s BK brushes. Thank you for doing that! It’s 2022 and I am here for women supporting other women.
This is such an interesting topic. I am so happy you are speaking about this. I loved to hear your insights from the consumer perspective. As someone working on the back end it was insightful. There are 2 kinds of contract manufacturing - OEM and ODM (if you want I can expand on this). There is absolutely nothing wrong with either of these. It doesn’t matter how big or small a company is, running big manufacturing units is not an easy task by any means. The amount of investment required that goes into the factory apart from the R&D (which is an altogether different project in itself) is massive. It is beneficial for the company to just get contract manufacturing done from a business and financial perspective. ColorPop is on the affordable side because Seed Beauty does contract manufacturing.
I recently started a new job and have been using your advice/tips on "neutral w a pop of color" for work appropriate looks💚 I also love this video format where you discuss the business/practical aspect of the industry.
Angie, thank you for today's video. I have a wedding on Saturday and had no idea how to mix my usual colour with a more neutral day look. So thank you - your idea has been STOLEN 😚♥️
It pains me to this day that most people believe Morphe's products are no longer private labeled! They've had the investment to have nicer packaging but they have NEVER handled the formulas, shades, etc
Gotta say, I am always afraid that you will think I am a fan girl commenting everywhere hahaha but I am just always inspired by your makeup looks or very interested in the information you share or want to give my opinion on something you shared and I know this is a safe place to give my opinions and you will respect them as I respect yours. Love what you have going on in your channel ❤️
Love your look! I loved this informative video and agree with your thoughts on private label. I've been told by various company owners over the years that the multichrome pigments are very expensive, which is why I think you rarely see mainstream brands use those ingredients. Even in the Natasha Denona Triochromes palette, which I love, they could have used more of the multichrome ingredient to make the shifts stronger.
That is a very good point you made at the end about big brands and securing large quantities of pigments. It also hugely influences which type of shades are more likely to be in limited edition products vs permanent range. Pigments are a commodity like any other and the more scarce (either through difficulty in manufacturing or lower demand) then more prone to volatility in price and availability. Some pigments (including a lot of chameleon pigments i.e multichromes) are proprietary and patented - and that affects price/availability quite a bit. Then there is things like import duties and anti-monopoly laws that make it more efficient to have a product fully manufactured at a lab/factory rather than import and source individual ingredients for assembly yourself. It varies of course depending by country/region and size of brand or price point. It is not surprising, for example, that Shein sold multichrome products before ColourPop. Another point is packaging: lots of brands have similar components and are trending towards cardboard packaging because custom plastic moulding is a hugely expensive investment. That is some of the reason certain products/lines will seemingly never die and keep annoying features like useless brushes. A lot of times brands are accused of 'copying' components but it is usually just a stock component.
Food companies do the same thing. One factory will make peanut butter, ketchup, etc. for several different brands. That is why some store brands are just as good as name brands
Thanks for explaining all about Indie, private labelling and pigments, so informative Angie. I can't believe but then again I can, that some people have been downright rude to YOU! You are my absolute favorite beauty youtuber, vlogger and I always watch your channel 1st. I and I'm certain, 99.9% of your followers, like me, adore you. Your content, talent are first class and you work so hard and that too shows. Your beauty shows inside and out and together with your personality and wonderful bubbly, funny at times and caring nature really makes you phenomenal and a loving soul. Anyone that makes such nasty, destructive comments needs to find another channel and get a life!! xoxo
When I first began watching makeup videos I heard about this topic and it bothered me for a good while. Now I just buy the things I like that I know I’ll use. What lab it’s made in and who owns the formulas isn’t something I’m overly worried about anymore.
Thank you for sharing your opinions so we know the facts and not circulating or joining in on the hate about something and so we're not spreading misinformation. Thank you alot.
You are a very intelligent woman, putting interesting and useful information on your channel, and mixing the beauty stuff with brand/marketing/advertising/production/etc content. I appreciate your videos! Thanks for educating us. :-)
People think being honest means it's ok to be an assh$le, and it surely is not! Some need a good you know what...and I'm sorry, whoever is calling you ugly, that's just pure bitterness for whatever reason towards themselves. Love your look Ang!! I must say, I truly look forward to your post everyday!! 💕💋
Thank you for explaining private label. I had no clue what it was all about. Like you said, we focus on which shadows or just makeup in general performs well and that we like. This is why we buy makeup. It’s why I do anyway. The only thing I do think about is am I purchasing from a brand that say uses child labor or practices any kind of abuse. I won’t ever buy from shein or it’s make up line she glam. But thank you for your explanation. And I love your whole look! You are a beautiful person and your eye make up is stunning! Keep on shining 💕💫🌟
well indie does not mean small brand or hand made. indie means individually owned, so maybe indie is not the kind of brand you are looking for. I mean Melt Cosmetics is indie too :)
@@AngelicaNyqvist I remember you had said something about brands that are backed by bigger companies. I think I phrased it wrong. I am curious about brands that don't have like Kendo money backing them up.
@@jsmith3021 I have a playlist here on my channel named 'Indie Makeup' where I put all my videos about indie makeup and brands, start there to see what is available :)
Totally made sense and glad you brought it up. Very informative. Also, LOVE this look. Would you mind going into a little more detail when you do these matte looks? Like how you choose to pair colors and where you stop one color and why? THANK YOU Angie:)
So interesting! Now I realize that, when ColourPop finally began listening on the pressed glitter issue, the price increase on the 9 pan palettes from $12 to $14 was probably a direct result of not including glitters.. 😁
That and prices everywhere have gone up. A local grocery store's gas station went up $0.30 from Tuesday to Wednesday right by where I live. It's crazy.
Personally I don't mind thae price increase if it means they throw a matte in instead of the glitter. I never really touch the glitters in one of my ColourPop palettes that has two of them.
@@miseryfell6417 Same here😁 I don't mind the price increase at all. It wasn't a criticism. I was just offering a possible reason that might have made the price increase necessary.. 😀💛
I saw a few videos with people creating eye shadow in factories and it looked so easy cause they already had the hard part done and dusted so they were just mixing stuff after measuring it out. Super therapeutic to watch. I actually considered applying to work at lethal cosmetics but I cant do physical labour. I guess we forget the amount of work that goes into production. I like that you do these educational vidoes so we get some more perspective. Also, I dont know if you have been doing something different nutrition or otherwise but your hair is looking so good! Super shiny and it looks fuller as well.
I feel like that baby/sky blue is the color of spring, I’ve seen it everywhere (and it’s gorgeous). Do you think that the cost associated with sparkly or special shades may be a factor in the rise of “sequin” shades in palettes? What would your thoughts be on an all Colourpop Super Shock palette? Do you think we would be likely to see that? I’ve seen a bunch of vaults and create your own’s with them but I don’t want to buy singles since they take up so much room (and thusly, I haven’t tried the Super Shock formula). Thanks for breaking this private label conversation down for us. And when are we going to get a membership emoji that says “is that a cat hair?” Like we have “who asked for this?” Haha.
Lately I noticed Indy brands that have basically the same shades … it’s just a interesting topic. Makes one stop and do research for uniqueness. It’s helpful when we know where it is made 💯❤️🤡🤡
I’ve gone down a rabbit hole this morning and have been binge watching all of your recent content. I didn’t realize how behind I’d gotten. I love your commentary style videos like this. Always amazing 🧡
Thanks, this was great insight! 😃 I agree, I've tried private and non private label palettes that were great... and not so great 😍 I don't think I ever really gave it much though about it being a formal thing 🤔 ❤❤❤❤❤
Thank you for sharing your knowledge on this! I appreciate your true love of makeup and all the background info that helps us decide on what we buy and put into our face / skin. You a a beautiful, classy, smart young lady in and out from where I sit.
I’ve been trying to dive deep into what is and what isn’t private label lately but it’s rare that brands disclose anything. Would love an updated video on this topic OR just a list of private label brands.
If someone thinks you're not up to what they want to see, then why are they watching? Go somewhere else with that mess. Girl, you're just fine. Keep doing you. I like the way you are. And I think your gorgeous 💚🥂
When it comes to private labelling, it really depends on the price. A big issue with the whole Morphe scandal was the giant markup that came with their products compared to how cheaply you could get eyeshadows from the manufacturers they were using. Sure, it's different when you don't know the manufacturer or they don't sell to the public, but ultimately I wouldn't be willing to purchase a 50€ palette knowing the brand only contributed picked out the shades from a catalogue and added packaging.
Private labeling is really popular in South Korea, cuz they often come out with a whole range of products so independent R&D is impossible, so alot of products from different brands but if made in the same lab/factory, the ingredient is mostly the same, if you could read Korean, it is mentioned on the packaging as well.
See, mentioning it! That’s awesome and fine. It’s not hidden, and I imagine is actually probably considered a good thing in South Korea - the labs are likely renowned themselves.
Your hair is glorious! No extensions needed. Love the eye look. And the info about private labelling. I have been curious and you answered my questions without me having to ask.
I remember this conversation popping off like 10 years ago with Kylie Jenner and colourpop’s lip kits. If only videos like this were around then to calm people down 😂
Oh boy, a little bit of a blast from the past here with that Kylie and ColourPop "controversy". People were so adamant the products were the exact same just because they used the same factory. I'm not calling those people dumb, but they really thought they'd solved a mystery there 😂
It's not like they HAVE to put a high price tag on a multi chrome quad. It's the fact that they mark up their products to match their insane margins. Because no matter how high quality the eyeshadow is, it's not gonna cost $100+ for ten shadows + $5-$10 packaging. Pat mcgrath and Natasha denona mark up their palettes to create a brand image of luxury and exclusivity. They want everyone to think that their products cost so much but in reality they don't, it's the brand name that costs so much.
Hi Angelica! Girl, I love your videos! I hope things are great in Texas for you and your man:) Do you remember a few months ago you did a video swatching the Devinah cosmetics eye shadows? They were so beautiful that I bought $130 worth of them, but I am having a hard time using them! I am using a glitter glue, but I just can't make them work for me! If you ever are looking for an idea for a video, maybe you could create a few looks with the Devinah shadows for us? I want to use these because I spent so much money on them, but I just can't make them look classy on me! I feel like I look like a disco ball! Have a great day♥
Try Fryinne pixie epoxy and rephr 21 is great for her shimmers and rephr 28 for the more flakey ones. I own a ton of Devinah and nyx glitter glue doesn't work well for me but fryinne pixie epoxy is a total game changer I use it everyday use Devinah shades most of the time or Terra Moon I put my makeup on around 6 am it last all day and night till I am ready to take it off and I have hooded eyes
Oh my gosh, that was such a kind and thoughtful response, I really appreciate it! Thank you so much. I will be on the hunt for this epoxy ! Have a great day and thanks again
@@taylorjacobson2948 of course gotta help fellow makeup lovers out ❤️ 💙 Mille from Bad to the Brow turned me on to Fryinne and it changed and upped my makeup game by 100000
@@amandawright9790 Millie also has made me curious about the pixie epoxy and it’s at the top of my “to try” list. I have a lot of shimmers and multichromes but they crease and fall out on me like crazy, and I would love something that would allow me to get more use out of them. Thanks for the recommendation! 💗
If I had the money, I'd love to create a palette using one of the better private label manufacturers to give as gifts to friends. It's vain but would sure be fun to pick the colours, formulas, etc and design the artwork.
There is a company called “Frikkin Fabulous Cosmetics”. They get their make up from Alibaba, and say that it’s handmade. They also bump up the price and it’s just pure greed.
I don’t mind private labeling - my favorite nail polish, Julep, was private label. (And I’d love to find what other companies are using the formula, damnit.) What I do mind is companies not sharing that they’re private label and just…relying on it. As you note, many tiny indie companies are doing this with duo and multichromes, and it gets frustrating as a consumer - I don’t want five versions of the same “special” shade. Because of this, I tend to avoid those small indie brands. 🤷🏼♀️
i had the exact same reaction when i tried the laura lee los angeles highlighter formula 👀👀👀 it’s slept on!!! more people need to know about how lovely it is! and she has so many shades available
Thank you for this video. Very informative! I've never actually thought or heard about it, but I totally agree. I work at a factory making electrical stuff and the quality of the product is exactly as our customers (other companies) want it to be. Good or bad - it's their decision ;) Also, slightly off-topic question. I hope it's OK. I'm on a hunt for a good quality silver eyeshadow , no matter shimmer, metallic, foil, single or in a palette. I'm desperate! Would really appreciate the help!
For pigments it's really interesting to look into another kind of art, in the Netherlands there is a pigment mill it's a historical windmill and they do pigments for painting. Their website has the price of a lot of pigments per 100 gram and there you can see the clear difference in pricing between various pigments. Some blues are made with Lapis Lazuli a gemstone other bleus are like Prussian blue i think you can buy 400 grams of Prussian blue to 100 grams of Lapis Lazuli blue.
Angi, thank you for this! Honestly this topic wasn’t some thing I’d ever thought a lot about but I learned so much and really appreciate all of your insider knowledge about how production works! It’s super interesting! Also need to say that your hair is soooo lovely. I’m sure it’s difficult to get used to it without extensions in, but I think you should be flipping that gorgeous mane with pride 😻
This was a great informative video and you just confirmed my thoughts on many of my options there’s no right or wrong with this topic it just is what it is , yes it sucks that 2 six pan palettes are 125.00 USD but they are all multi chromes which jacked the price to that with the Indie Brand with those two palettes. I can’t pay that but there’s many who can and saving for it isn’t really an option because those types of palettes are normally “ special addition “ I think this video will help many that don’t understand how costs can vary so widely when it comes to multi chrome shadows great video this was awesome to listen to.
I think my only issue with private labeling would be if brands aren't honest about their formulas. If a brand implies that the formula is original it better be original.
Omg I’m so happy you’re talking about this. Everyone is giving NickiTutorials grief for reviewing Sheglam… but makeup has been sold in Asia that has never been available in the US for years. And everyone is relearning what pressed pigments are… you’re always on it!
I think people have a problem with her being sponsored by a brand that many consider extremely unethical in comparison with other brands. There is a difference between honestly reviewing something for the clicks and a paid promotion of something. It is clear that someone like Nikki can afford to be picky when it comes to sponsorships and also PR wise it wasn't a smart move because shein/sheglam has been bombarded with criticism lately.
@@anjad.3656 Precisely, it had nothing to do with it being private labelled. Some people could have thrown that argument around, but it’s not the core issue. It’s a matter of issues, waste, labour rights, and promoting a mentality in which people buy stuff in bulk because it’s super inexpensive, at the expense of the environment. It’s taking consumerism to an appalling level…
@@solangepolegar but isn’t all makeup fast makeup? I buy a lot of Japanese makeup, and sheglam is just the Colourpop equivalent in Asia. The arguments I’ve been seeing are more “you can’t trust that it’s good quality because we don’t know where it’s from”… but American brands aren’t the only ones who do private labeling. I understand not supporting Fast Fashion, but aren’t makeup channels a place for someone to try something and have fun? I think she just wanted to try something different, mix it up a little bit and give some attention on something more affordable as we all see prices of inflation affect our spending habits. Edit: @Anja D… idk if I can tag you, I kinda replied to both in one.
I never liked Morphe products. The packaging is very cbeap. I do have some of their brushes. It is an ok brand to start off with say if you're a teen. that's I believe a big percentage of buyers who gravitate towards the brand. Needless to say that's where I started in my make-up game even though I' a heck of alot older. good video Angie. very informative
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This is a very interesting topic. My mom works for a pharmaceutical skin care company here in the States. It's amazing how many "high class" people come to her company to "design" formulations and then market it as their own. It's literally just mixing raw chemicals. You'd be surprised how many lines do this.
Thanks for sharing!!
Wow. This is an eye opener!
Can I get a job recommendation? Chemist here 😂😇👩🏻🔬
It doesn't surprise me, I like to research these sorts of things, it interests me
Pat McGrath actually had quads with just her special shades. They were the first quads she ever released. I own all three. And people complained about how expensive they were lol (though they actually weren’t that expensive compared to other brands like Tom Ford and Charlotte Tilbury). And she hasn’t released any quads with special shades since. My guess is that she tried to keep the price relatively low and loss money on them. And then on top of that people STILL complained about the prices.
Those are the best PML quads! I also have them and wish she’d release more!
I want to see!
Didn’t know that. When was this? What are the names of these quads? I’m curious now and want to google them.
Okay I thought I remembered that but then wondered why it didn’t seem like something that was currently available 👍🏻
@@kohk79 What are they called? I'm curious about them now
Great video. My personal opinion is that, no matter how a brand sources the product, if I like it, I'll buy it. I think sometimes people try to throw around "private labeled" as an insult, just to be a snob. Or, my least favorite, "From China." (I get that in hateful Instagram comments a lot, from people who don't realize half my family lives in Guangzhou.)
How do people not realize they’re being gross? Plus just wrong? I mean Kaleidos is made in China and their formula is insanely good!
@@Rain_Reign I made a big passive aggressive post with a picture of every palette I had that was made in China, to show people that all kinds of brands are made there. And you're absolutely right. Kaleidos is amazing 😍
@@Rain_Reign I was just going to say, hope they don't like Kaleidos then! And a myriad of other great brands.
@@AppalachianAllegory can you give me the link?I want to start my brand and my petty ass would love to repost it
My only thing with wholesale or private labeled formulas is that I end up buying so many literal doubles of shades I already have because I bought from multiple indie or wholesale brands who all use the same private label formula. I wish I had the option of swatching them first, but most indie brands are only sold online.
late, but: i think that could happen with bigger brands too, even them duping themselves when they have a lot of palettes. obviously is not the same exact formula but dont we all have shades that act the exact same and look identical from different brands? i think its something normal if you have more than one palette in your collection, and sometimes brands throw three similar shades in only one palette so... i think is something we have to deal with
Hi. I actually work in private brands, so let me clear some stuff up:
Firstly, you most likely have hundreds of private-label products in your house right now. Walgreens-brand toilet paper? CVS cotton balls? Target "UpAndUp" makeup remover? Walmart "Great Value" conditioner, Trader Joes moisturizer? Those are all made by the same private-label company. Same with vitamins, food, medicine, diapers, art supplies, cleansers, and anything else that's a store brand. It's all made by the same like 3 private label companies and retailers just put their logo on the packaging. The stores might tweak the formula a bit, but all of those products are produced at the same plants.
1. Why private labels for makeup? Because it can be very difficult and expensive for a potential brand to locate, vet, and secure an independent laboratory (typically in China) on their own. Private label companies are already established, have a client base, liability insurance, and a record of safety.
2. Private label brands offer an extremely wide range of services, but it's all still private label. From just picking colors in a catalog to make a palette all the way up to completely reformulating products for their customers. Usually customers start at one end and move up to the more complex/expensive options when they establish themselves.
3. Private labels will not only work with a customer to reformulate products, they're also constantly working to create new formulas to distinguish themselves as a private-label company. If a customer has a good standing with the private label, they'll be first in line to try out new innovations/reformulations. If they're a good enough customer, a private label company may sign a contract that that original customer gets exclusive rights to the new formula/product for 6 months to a year. After that, all other customers will have a chance to utilize the product.
4. Angie is mostly right about multiichromes in mainstream makeup. Small, independent companies use multichromes all the time, despite the cost. The huge amount of multichrome pigment that would be ordered by a company like Natasha Denona or TooFaced would greatly offset the costs, making them much more affordable. However, even a small increase in raw material costs would eat into their profits. Typically, a product that retails at $100 has to cost less than $20 to make or a big brand wont gain enough profit to make it worth their time. (4 to 5 times the cost of production is the *bare minimum* of mark-up) Smaller brands are willing to sell a product they spent $60-$70 to produce for that same $100 because they're less concerned about profit and more concerned with innovating/gaining customers/establishing their brand. (They also don't have to pay for storage warehouses, copyright lawyers, insurance, distribution costs, marketing campaigns, healthcare for their employees, etc.)
5. Most private label companies offer a number of formulas in different price-ranges. If you don't like a palette from a private label, it's more than likely due to the fact that the branded company just chose the cheapest formulation possible. And just because you don't like the formula, that doesn't mean someone else (perhaps younger and less discerning) won't love it.
Thank you for your time. :)
Angelica, thank you for explaining why duo, and multi-chome pallet's are so expensive. I thought the hype was why these pallets are so expensive. Also, I didn't know the glitter was the cheapest formula. You have taught me a lot.
It's so funny because anytime you give your "be nice!" disclaimer I'm always baffled by why it is people need to be told this. I never catch the comments before they get deleted but figured it was there for a reason. Hopefully people don't continue being too rough on you and others!
Not just the formula, can you imagine how expensive all the machinery needed to make packages for lipstick to powder compacts is? There's a difference between working with a factory as opposed to putting your name on something a factory has already made.
Hi Angie, I love hearing your intelligent opinions on these subjects that we as consumers may not know or understand. Thank you!
Glad it was helpful!
I like when you talk about different topics just love listening to you and obviously watching your videos to relax :)
Angie - I love that you are supporting other women in this video. I did notice that you used Laura Lee’s brand and Lisa’s BK brushes. Thank you for doing that! It’s 2022 and I am here for women supporting other women.
This is such an interesting topic. I am so happy you are speaking about this. I loved to hear your insights from the consumer perspective. As someone working on the back end it was insightful. There are 2 kinds of contract manufacturing - OEM and ODM (if you want I can expand on this). There is absolutely nothing wrong with either of these. It doesn’t matter how big or small a company is, running big manufacturing units is not an easy task by any means. The amount of investment required that goes into the factory apart from the R&D (which is an altogether different project in itself) is massive. It is beneficial for the company to just get contract manufacturing done from a business and financial perspective. ColorPop is on the affordable side because Seed Beauty does contract manufacturing.
I recently started a new job and have been using your advice/tips on "neutral w a pop of color" for work appropriate looks💚 I also love this video format where you discuss the business/practical aspect of the industry.
Angie, thank you for today's video. I have a wedding on Saturday and had no idea how to mix my usual colour with a more neutral day look. So thank you - your idea has been STOLEN 😚♥️
Angie: "It has been labeled as something cheap.... a shortcut...cheating... lower quality... and how that came to be...."
My Brain: "Morphe."
😄
It pains me to this day that most people believe Morphe's products are no longer private labeled! They've had the investment to have nicer packaging but they have NEVER handled the formulas, shades, etc
She said it exactly as I was reading your comment.
I actually love your hair even more without the extensions! Beautiful eye look too!
Gotta say, I am always afraid that you will think I am a fan girl commenting everywhere hahaha but I am just always inspired by your makeup looks or very interested in the information you share or want to give my opinion on something you shared and I know this is a safe place to give my opinions and you will respect them as I respect yours. Love what you have going on in your channel ❤️
Love your look! I loved this informative video and agree with your thoughts on private label. I've been told by various company owners over the years that the multichrome pigments are very expensive, which is why I think you rarely see mainstream brands use those ingredients. Even in the Natasha Denona Triochromes palette, which I love, they could have used more of the multichrome ingredient to make the shifts stronger.
That is a very good point you made at the end about big brands and securing large quantities of pigments. It also hugely influences which type of shades are more likely to be in limited edition products vs permanent range.
Pigments are a commodity like any other and the more scarce (either through difficulty in manufacturing or lower demand) then more prone to volatility in price and availability. Some pigments (including a lot of chameleon pigments i.e multichromes) are proprietary and patented - and that affects price/availability quite a bit.
Then there is things like import duties and anti-monopoly laws that make it more efficient to have a product fully manufactured at a lab/factory rather than import and source individual ingredients for assembly yourself. It varies of course depending by country/region and size of brand or price point. It is not surprising, for example, that Shein sold multichrome products before ColourPop.
Another point is packaging: lots of brands have similar components and are trending towards cardboard packaging because custom plastic moulding is a hugely expensive investment. That is some of the reason certain products/lines will seemingly never die and keep annoying features like useless brushes. A lot of times brands are accused of 'copying' components but it is usually just a stock component.
Yes yes yes! 💯 same factory doesn’t mean same formula! Loved this video 💕
Food companies do the same thing. One factory will make peanut butter, ketchup, etc. for several different brands. That is why some store brands are just as good as name brands
Thanks for explaining all about Indie, private labelling and pigments, so informative Angie. I can't believe but then again I can, that some people have been downright rude to YOU! You are my absolute favorite beauty youtuber, vlogger and I always watch your channel 1st. I and I'm certain, 99.9% of your followers, like me, adore you. Your content, talent are first class and you work so hard and that too shows. Your beauty shows inside and out and together with your personality and wonderful bubbly, funny at times and caring nature really makes you phenomenal and a loving soul. Anyone that makes such nasty, destructive comments needs to find another channel and get a life!! xoxo
I really like this “peek behind the curtain” kind of video. It’s interesting to learn about. Thanks!
When I first began watching makeup videos I heard about this topic and it bothered me for a good while. Now I just buy the things I like that I know I’ll use. What lab it’s made in and who owns the formulas isn’t something I’m overly worried about anymore.
Thank you for sharing your opinions so we know the facts and not circulating or joining in on the hate about something and so we're not spreading misinformation. Thank you alot.
You are a very intelligent woman, putting interesting and useful information on your channel, and mixing the beauty stuff with brand/marketing/advertising/production/etc content. I appreciate your videos! Thanks for educating us. :-)
People think being honest means it's ok to be an assh$le, and it surely is not! Some need a good you know what...and I'm sorry, whoever is calling you ugly, that's just pure bitterness for whatever reason towards themselves.
Love your look Ang!! I must say, I truly look forward to your post everyday!! 💕💋
Thank you for explaining private label. I had no clue what it was all about. Like you said, we focus on which shadows or just makeup in general performs well and that we like. This is why we buy makeup. It’s why I do anyway. The only thing I do think about is am I purchasing from a brand that say uses child labor or practices any kind of abuse. I won’t ever buy from shein or it’s make up line she glam. But thank you for your explanation. And I love your whole look! You are a beautiful person and your eye make up is stunning! Keep on shining 💕💫🌟
I love this! I think you can keep this going with real indie brands because tbh I don't know if I'm supporting indie brands or not
well indie does not mean small brand or hand made. indie means individually owned, so maybe indie is not the kind of brand you are looking for. I mean Melt Cosmetics is indie too :)
@@AngelicaNyqvist I remember you had said something about brands that are backed by bigger companies. I think I phrased it wrong. I am curious about brands that don't have like Kendo money backing them up.
@@jsmith3021 I have a playlist here on my channel named 'Indie Makeup' where I put all my videos about indie makeup and brands, start there to see what is available :)
@@AngelicaNyqvist down the rabbit hole I go lol
Totally made sense and glad you brought it up. Very informative. Also, LOVE this look. Would you mind going into a little more detail when you do these matte looks? Like how you choose to pair colors and where you stop one color and why? THANK YOU Angie:)
iirc Marlena herself mentioned that if there are delays in production, bigger brands usually are prioritised.
So interesting! Now I realize that, when ColourPop finally began listening on the pressed glitter issue, the price increase on the 9 pan palettes from $12 to $14 was probably a direct result of not including glitters.. 😁
That and prices everywhere have gone up. A local grocery store's gas station went up $0.30 from Tuesday to Wednesday right by where I live. It's crazy.
Personally I don't mind thae price increase if it means they throw a matte in instead of the glitter. I never really touch the glitters in one of my ColourPop palettes that has two of them.
@@miseryfell6417 Same here😁 I don't mind the price increase at all. It wasn't a criticism. I was just offering a possible reason that might have made the price increase necessary.. 😀💛
I saw a few videos with people creating eye shadow in factories and it looked so easy cause they already had the hard part done and dusted so they were just mixing stuff after measuring it out. Super therapeutic to watch. I actually considered applying to work at lethal cosmetics but I cant do physical labour. I guess we forget the amount of work that goes into production. I like that you do these educational vidoes so we get some more perspective.
Also, I dont know if you have been doing something different nutrition or otherwise but your hair is looking so good! Super shiny and it looks fuller as well.
I feel like that baby/sky blue is the color of spring, I’ve seen it everywhere (and it’s gorgeous).
Do you think that the cost associated with sparkly or special shades may be a factor in the rise of “sequin” shades in palettes?
What would your thoughts be on an all Colourpop Super Shock palette? Do you think we would be likely to see that? I’ve seen a bunch of vaults and create your own’s with them but I don’t want to buy singles since they take up so much room (and thusly, I haven’t tried the Super Shock formula).
Thanks for breaking this private label conversation down for us.
And when are we going to get a membership emoji that says “is that a cat hair?” Like we have “who asked for this?” Haha.
Lately I noticed Indy brands that have basically the same shades … it’s just a interesting topic. Makes one stop and do research for uniqueness. It’s helpful when we know where it is made 💯❤️🤡🤡
I’ve gone down a rabbit hole this morning and have been binge watching all of your recent content. I didn’t realize how behind I’d gotten. I love your commentary style videos like this. Always amazing 🧡
Wow, thank you!
Thanks, this was great insight! 😃 I agree, I've tried private and non private label palettes that were great... and not so great 😍 I don't think I ever really gave it much though about it being a formal thing 🤔 ❤❤❤❤❤
I’ve been waiting for my Glaminatrix order for so long because she hand makes her shadow palettes. I’m very impatient!
You always have the most interesting topics 🤩🤩
Glad you think so!
This has got to be my favourite eye look on you. It’s like a Friday-edgy-fun day look. Also love the content
Thank you for sharing your knowledge on this! I appreciate your true love of makeup and all the background info that helps us decide on what we buy and put into our face / skin. You a a beautiful, classy, smart young lady in and out from where I sit.
I love your informational videos :) I can relax and learn at the same time!
Gorgeous look! I've wanted to see a neutral with an unexpected pop and you nailed it!!
Love ya Angie! Thanks for the thoughtful commentary and all the looks!
What I don't like is being able to buy the exact same makeup for cheaper because then I feel duped by the brand out of my money.
These earrings are gorgeous, you have one of the best earring collections 😍
I’ve been trying to dive deep into what is and what isn’t private label lately but it’s rare that brands disclose anything. Would love an updated video on this topic OR just a list of private label brands.
If someone thinks you're not up to what they want to see, then why are they watching? Go somewhere else with that mess.
Girl, you're just fine. Keep doing you. I like the way you are. And I think your gorgeous 💚🥂
When it comes to private labelling, it really depends on the price. A big issue with the whole Morphe scandal was the giant markup that came with their products compared to how cheaply you could get eyeshadows from the manufacturers they were using. Sure, it's different when you don't know the manufacturer or they don't sell to the public, but ultimately I wouldn't be willing to purchase a 50€ palette knowing the brand only contributed picked out the shades from a catalogue and added packaging.
Private labeling is really popular in South Korea, cuz they often come out with a whole range of products so independent R&D is impossible, so alot of products from different brands but if made in the same lab/factory, the ingredient is mostly the same, if you could read Korean, it is mentioned on the packaging as well.
See, mentioning it! That’s awesome and fine. It’s not hidden, and I imagine is actually probably considered a good thing in South Korea - the labs are likely renowned themselves.
What do they write on it?
Your hair is glorious! No extensions needed.
Love the eye look. And the info about private labelling. I have been curious and you answered my questions without me having to ask.
I'm really glad you talked about this. When people say private label I think of the same definition as you
I remember this conversation popping off like 10 years ago with Kylie Jenner and colourpop’s lip kits. If only videos like this were around then to calm people down 😂
Oh boy, a little bit of a blast from the past here with that Kylie and ColourPop "controversy". People were so adamant the products were the exact same just because they used the same factory. I'm not calling those people dumb, but they really thought they'd solved a mystery there 😂
Ohh I didn’t know it was 10 yrs ago
It's not like they HAVE to put a high price tag on a multi chrome quad. It's the fact that they mark up their products to match their insane margins. Because no matter how high quality the eyeshadow is, it's not gonna cost $100+ for ten shadows + $5-$10 packaging. Pat mcgrath and Natasha denona mark up their palettes to create a brand image of luxury and exclusivity. They want everyone to think that their products cost so much but in reality they don't, it's the brand name that costs so much.
Hi Angelica! Girl, I love your videos! I hope things are great in Texas for you and your man:) Do you remember a few months ago you did a video swatching the Devinah cosmetics eye shadows? They were so beautiful that I bought $130 worth of them, but I am having a hard time using them! I am using a glitter glue, but I just can't make them work for me! If you ever are looking for an idea for a video, maybe you could create a few looks with the Devinah shadows for us? I want to use these because I spent so much money on them, but I just can't make them look classy on me! I feel like I look like a disco ball! Have a great day♥
Try Fryinne pixie epoxy and rephr 21 is great for her shimmers and rephr 28 for the more flakey ones. I own a ton of Devinah and nyx glitter glue doesn't work well for me but fryinne pixie epoxy is a total game changer I use it everyday use Devinah shades most of the time or Terra Moon I put my makeup on around 6 am it last all day and night till I am ready to take it off and I have hooded eyes
Oh my gosh, that was such a kind and thoughtful response, I really appreciate it! Thank you so much. I will be on the hunt for this epoxy ! Have a great day and thanks again
@@taylorjacobson2948 of course gotta help fellow makeup lovers out ❤️ 💙 Mille from Bad to the Brow turned me on to Fryinne and it changed and upped my makeup game by 100000
@@amandawright9790 Millie also has made me curious about the pixie epoxy and it’s at the top of my “to try” list. I have a lot of shimmers and multichromes but they crease and fall out on me like crazy, and I would love something that would allow me to get more use out of them. Thanks for the recommendation! 💗
I love these ‘learning’ videos.
I feel you have to do merch with `Is this a cathair?´on it. Just think about it...😄
I really like how you combined the neutral with the light blues in the ND Pastel palette.
Love love this kind of content!!! And everything you post!! Live from Costa Rica 🇨🇷 ( you should come and visit)
One of the Beauty Creations pastel liners could be a good alternative to Prance (periwinkle). I have it in the pencil and gel pot form.
I love glitters, I always appreciate when I found them in a palette for me it makes my options more fun
If I had the money, I'd love to create a palette using one of the better private label manufacturers to give as gifts to friends. It's vain but would sure be fun to pick the colours, formulas, etc and design the artwork.
It's not that much it's the shipping that hurts
This was really interesting!! Thank you so much for sharing some of your behind the scenes knowledge. 💙💚💜
There is a company called “Frikkin Fabulous Cosmetics”. They get their make up from Alibaba, and say that it’s handmade. They also bump up the price and it’s just pure greed.
Your "Hela" pallette!!! 💛🎉💖🎉🖤🎉💚🎉 SLAY!!!!!! "Hellfire" is stunning like the rest! AMAZING JOB, CHICA!!!!!
Such a great informational video ❤❤
Great info! Thank you for sharing! It’s interesting to know a little bit about the behind the scenes stuff!
Yo disfrute mucho el video gracias por la info. El aspecto te quedo hermoso como siempre 💜
This video makes lots of sense! I already knew some of told stuff but I sure learned even more about make-up industry thanks to your video. 💜💜💜
I don’t mind private labeling - my favorite nail polish, Julep, was private label. (And I’d love to find what other companies are using the formula, damnit.) What I do mind is companies not sharing that they’re private label and just…relying on it. As you note, many tiny indie companies are doing this with duo and multichromes, and it gets frustrating as a consumer - I don’t want five versions of the same “special” shade. Because of this, I tend to avoid those small indie brands. 🤷🏼♀️
I'm so happy you addressed this topic, very informative. I really enjoy these types of videos from you 😊
I cannot believe people tell you you're ugly! You are absolutely stunning
i had the exact same reaction when i tried the laura lee los angeles highlighter formula 👀👀👀 it’s slept on!!! more people need to know about how lovely it is! and she has so many shades available
Boxycharm has done this “ private labeling” with makeup brushes. I enjoyed them tho
My favorite kind of video besides shiny sparkly shifty multichrome reviews! 👐
I love topics like this. Also really love your nails.
Thank you for this video. Very informative! I've never actually thought or heard about it, but I totally agree. I work at a factory making electrical stuff and the quality of the product is exactly as our customers (other companies) want it to be. Good or bad - it's their decision ;) Also, slightly off-topic question. I hope it's OK. I'm on a hunt for a good quality silver eyeshadow , no matter shimmer, metallic, foil, single or in a palette. I'm desperate! Would really appreciate the help!
Simular to glazes in ceramics. Mainstream colors vs mixing ones own colors.
For pigments it's really interesting to look into another kind of art, in the Netherlands there is a pigment mill it's a historical windmill and they do pigments for painting. Their website has the price of a lot of pigments per 100 gram and there you can see the clear difference in pricing between various pigments. Some blues are made with Lapis Lazuli a gemstone other bleus are like Prussian blue i think you can buy 400 grams of Prussian blue to 100 grams of Lapis Lazuli blue.
Rinie, what's the name of the factory? Do you happen to know if they have a museum? I'd gladly visit when around
Angi, thank you for this! Honestly this topic wasn’t some thing I’d ever thought a lot about but I learned so much and really appreciate all of your insider knowledge about how production works! It’s super interesting! Also need to say that your hair is soooo lovely. I’m sure it’s difficult to get used to it without extensions in, but I think you should be flipping that gorgeous mane with pride 😻
Am I the only one watching you put makeup on and wondering how you don’t get it on your white sleeves.
This was a great informative video and you just confirmed my thoughts on many of my options there’s no right or wrong with this topic it just is what it is , yes it sucks that 2 six pan palettes are 125.00 USD but they are all multi chromes which jacked the price to that with the Indie Brand with those two palettes. I can’t pay that but there’s many who can and saving for it isn’t really an option because those types of palettes are normally “ special addition “ I think this video will help many that don’t understand how costs can vary so widely when it comes to multi chrome shadows great video this was awesome to listen to.
If someone asked me to choose the best person to explain private labeling, I would choose you! 😎 Love and light from Denmark, Scandinavia ❤️
This is the educational content I signed up for! 😃
I think you are awesome. Just being honest. 😉. This was such an interesting topic and I always love to hear your take on things.
Thank you! ❤️
It's not an Angie video without her questioning whether or not there's a cat on her face🤣🤣🥰love her videos!!
Your hair looks beautiful with or without extensions, but I really love how it looks without👌💖
I think my only issue with private labeling would be if brands aren't honest about their formulas. If a brand implies that the formula is original it better be original.
Dirty Little Secrets did this.
Omg I’m so happy you’re talking about this. Everyone is giving NickiTutorials grief for reviewing Sheglam… but makeup has been sold in Asia that has never been available in the US for years. And everyone is relearning what pressed pigments are… you’re always on it!
I think it’s bc sheglam uses child labor but idk
I think people have a problem with her being sponsored by a brand that many consider extremely unethical in comparison with other brands. There is a difference between honestly reviewing something for the clicks and a paid promotion of something. It is clear that someone like Nikki can afford to be picky when it comes to sponsorships and also PR wise it wasn't a smart move because shein/sheglam has been bombarded with criticism lately.
@@anjad.3656 Precisely, it had nothing to do with it being private labelled. Some people could have thrown that argument around, but it’s not the core issue. It’s a matter of issues, waste, labour rights, and promoting a mentality in which people buy stuff in bulk because it’s super inexpensive, at the expense of the environment. It’s taking consumerism to an appalling level…
*environmental issues - sorry.
@@solangepolegar but isn’t all makeup fast makeup? I buy a lot of Japanese makeup, and sheglam is just the Colourpop equivalent in Asia. The arguments I’ve been seeing are more “you can’t trust that it’s good quality because we don’t know where it’s from”… but American brands aren’t the only ones who do private labeling.
I understand not supporting Fast Fashion, but aren’t makeup channels a place for someone to try something and have fun? I think she just wanted to try something different, mix it up a little bit and give some attention on something more affordable as we all see prices of inflation affect our spending habits.
Edit: @Anja D… idk if I can tag you, I kinda replied to both in one.
This was really informative! I just love your content! Keep going girl!
I’ve been wanting someone to explain all of this! Thank you!
I really like this video! It’s almost like long form Smokey glow type of video and I really enjoyed it :)
I never liked Morphe products. The packaging is very cbeap. I do have some of their brushes. It is an ok brand to start off with say if you're a teen. that's I believe a big percentage of buyers who gravitate towards the brand. Needless to say that's where I started in my make-up game even though I' a heck of alot older. good video Angie. very informative
Such a great video. So knowledgeable. I had no idea about any of these topics, being a relative newcomer to my makeup obsession. Thank you.
This video was super super interesting! Please do more of these types of videos. TIL a bunch about make up! Thanks, Angie!
The benefit mascara is my favorite right now . It does a great job with my lashes and doesn’t flake or transfer even with this humidity in Austin
I learned something new today! :) I’ve always wondered what that term meant but had never gotten around to researching it. Thank you for the insight!
A little late to this video and I just have to say…you are so gorgeous!!! 🥹😊💖
You are an amazing person thank you for sharing.
I really love this eye look! definitely copying this look 💙🙋♀🌈