Brings back a few memories... Vibration testing put kit on trolley and run it around the rather unkept roadways between the factory buildings... When we built a custom "bump test" system, we put a unit on it overnight (unpowered the first time) and in the morning we found a dozen or so screws, nuts and such like in the catch tray. That caused a change in the threadlock product we used, and the reliability of the product shot up. Shows just how important such testing can be. Andy
For me, getting the word out or "marketing" I guess, is the most difficult. All other stuff is just putting in enough effort and work. During my professional career (software industry) I hired people and companies to do this job. But most times they didn't do that much better. Now, after I retired, I like to do electronics and still I can not let go of trying to market the stuff I make. But now it is more for fun and to fund the hobby. My experience now is still the same; how to get the word out? What works for me now are people that are respected by the community giving an honest review on TH-cam (like you do sometimes). Your review for the RF Power Snitch showed a nice spike in sales (thank you for that!). But I was lucky to find an honest guy doing a nice review. Also that is getting harder in a world where people are bombarded with information and where getting the word out almost becomes impossible for small shops.
Good overview. Determining product ownership in the company is important I think. It's valuable to have one person who "signs off" on the product. In terms of the design review, that's a good topic for expansion. A critical growth factor in an engineer's career is learning to take criticism well.. not taking it personally and applying the feedback to improving the design. A good engineer learns to "eat" their pride in a review. Cheers,
Going down this rabbit hole myself, it's a very hard task for an individual to complete. All the compliance checks are pretty full on looking into my local standards!
I designed & produced a dry food product, and I was concerned about possible ingredient separation during transit. So some prototype mixes spent a week in the back of a tractor bashing round the fields. No problem 🙂.
Personally, in can we win? I would emphasise competitor analyses, estimated break-even and estimated gross / net margins. These are a given, but there is nothing worse, in my opinion, in stating a new project / product without proper cost / benefit analyses early on.
Back in the early 80's I worked in an industry where time to market was a prime concern. Reviewing a schematic there was a processor line labeled DKADRC. I called the engineer in charge and asked about it. He told me they were in a meeting, it was well after midnight and they were still rushing to get it out on time. He said it stood for "Don't know and don't really care".
When I was a young kid the company I worked for always gave the first production product serial number 103 to make the customer believe they were not getting the first one off the line.
very interesting. Ive never manufactured equipment but have had numerous discussions with manufacturers about security and hardware wishes that were eventually implemented. Some were included for all, some were client specific and paid for as one off's. Cheers👍
I only did EE work for one decade (1980-1990), the rest of my career was as an optical scientist. I worked on laser printers, scanners, cell phone cameras, AR VR headset displays, projection displays, LEDs, medical instrumentation
that is why large companies have lots of patents. if you try to sue, they pull out a thousand patents and show that company violates lots more than the one patent they have. it gets dropped or a friendly settlement is made. if you are a small company and the patent trolls attack you, good luck.
yup! nope! I just watch U turn screws, & work on stuff so old. that it came optional, in Fred Flintstones car!! ah! ha.ha...ha...do I wear pie? sorry! sounds like U'r being very serious! I can vomit godzilla! rip!!
Brings back a few memories... Vibration testing put kit on trolley and run it around the rather unkept roadways between the factory buildings...
When we built a custom "bump test" system, we put a unit on it overnight (unpowered the first time) and in the morning we found a dozen or so screws, nuts and such like in the catch tray. That caused a change in the threadlock product we used, and the reliability of the product shot up. Shows just how important such testing can be.
Andy
For me, getting the word out or "marketing" I guess, is the most difficult. All other stuff is just putting in enough effort and work. During my professional career (software industry) I hired people and companies to do this job. But most times they didn't do that much better. Now, after I retired, I like to do electronics and still I can not let go of trying to market the stuff I make. But now it is more for fun and to fund the hobby. My experience now is still the same; how to get the word out? What works for me now are people that are respected by the community giving an honest review on TH-cam (like you do sometimes). Your review for the RF Power Snitch showed a nice spike in sales (thank you for that!). But I was lucky to find an honest guy doing a nice review. Also that is getting harder in a world where people are bombarded with information and where getting the word out almost becomes impossible for small shops.
Good overview.
Determining product ownership in the company is important I think. It's valuable to have one person who "signs off" on the product.
In terms of the design review, that's a good topic for expansion. A critical growth factor in an engineer's career is learning to take criticism well.. not taking it personally and applying the feedback to improving the design. A good engineer learns to "eat" their pride in a review.
Cheers,
Going down this rabbit hole myself, it's a very hard task for an individual to complete. All the compliance checks are pretty full on looking into my local standards!
I designed & produced a dry food product, and I was concerned about possible ingredient separation during transit.
So some prototype mixes spent a week in the back of a tractor bashing round the fields.
No problem 🙂.
Personally, in can we win? I would emphasise competitor analyses, estimated break-even and estimated gross / net margins. These are a given, but there is nothing worse, in my opinion, in stating a new project / product without proper cost / benefit analyses early on.
Back in the early 80's I worked in an industry where time to market was a prime concern. Reviewing a schematic there was a processor line labeled DKADRC. I called the engineer in charge and asked about it. He told me they were in a meeting, it was well after midnight and they were still rushing to get it out on time. He said it stood for "Don't know and don't really care".
When I was a young kid the company I worked for always gave the first production product serial number 103 to make the customer believe they were not getting the first one off the line.
very interesting. Ive never manufactured equipment but have had numerous discussions with manufacturers about security and hardware wishes that were eventually implemented. Some were included for all, some were client specific and paid for as one off's. Cheers👍
very insightful 😍
Obviously, you should offer an appropriate range of power supplies from a third-party specialist to complement your scope.
You seem to have an interest in optics, what was it that you did? Also, is that was you did at HP?
I only did EE work for one decade (1980-1990), the rest of my career was as an optical scientist. I worked on laser printers, scanners, cell phone cameras, AR VR headset displays, projection displays, LEDs, medical instrumentation
@@IMSAIGuy Ah alrighty.
So, who makes sure you aren't stepping on some obscure patent?
that is why large companies have lots of patents. if you try to sue, they pull out a thousand patents and show that company violates lots more than the one patent they have. it gets dropped or a friendly settlement is made. if you are a small company and the patent trolls attack you, good luck.
wow! Thank you bro!!!😍😍😍😘
Informative! I kept mentally comparing notes with software product design & development, though this probably represents a minority of viewers.
yup! nope! I just watch U turn screws, & work on stuff so old. that it came optional, in Fred Flintstones car!! ah! ha.ha...ha...do I wear pie? sorry! sounds like U'r being
very serious! I can vomit godzilla! rip!!