Designing Addiction: The Twisted Psychology Of Game Design

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  • เผยแพร่เมื่อ 7 ส.ค. 2024
  • Is it possible to design a video game to be addictive and if so, what exactly keeps you playing?
    Loot boxes and microtransactions have dominated recent discussions on gambling in video games and gaming addiction. But game studios were deliberately designing addiction into games long before either of these existed. This is why outlawing them won't stop developers from using the same twisted psychology tricks that made them so successful to design even more addictive experiences in the future.
    In this video, I take a look at the strategies, techniques and dark patterns used to make games difficult to put down. How they share many similarities to online casinos and online gambling, and how they have been a part of gaming long before microtransactions or loot boxes.
    #lootboxes #microtransactions #gamedesign
    Links:
    Addiction by Design:
    www.amazon.com.au/Addiction-D...
    Kotaku article on loot box bill
    www.kotaku.com.au/2019/05/us-...
    Positive reinforcement
    www.wikiwand.com/en/Reinforce...
    Interview with Jamie Griessmer
    www.engadget.com/2011/07/14/h...
    Apex legends loot box FAQ
    www.ea.com/games/apex-legends...
    A very long article on variable-ratio schedules
    www.ncbi.nlm.nih.gov/pmc/arti...
    00:00 Intro
    1:12 The war on loot boxes
    2:35 Designing addiction
    4:18 Psychological tactics
    6:34 Gambling parallels
    10:23 Raising the stakes
    14:27 Where do we go from here?
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  • เกม

ความคิดเห็น • 211

  • @goukigod
    @goukigod  5 ปีที่แล้ว +56

    Totally didn't realise how well the graphics and what I was saying matched up here 00:37

    • @Ayoubtheboss
      @Ayoubtheboss 3 ปีที่แล้ว

      Why are you stealing the video idea 😡😡😡😡😡😡😡😡😡😡😡😡😡

    • @goukigod
      @goukigod  3 ปีที่แล้ว +5

      Wat?

    • @Ayoubtheboss
      @Ayoubtheboss 3 ปีที่แล้ว

      @@goukigod You imitate Hussein Abdullah

    • @goukigod
      @goukigod  3 ปีที่แล้ว +9

      Who?

    • @saeedbarari2207
      @saeedbarari2207 2 ปีที่แล้ว

      @@goukigod i think that was supposed 2 b a joke

  • @Ali009Ahmed
    @Ali009Ahmed 2 ปีที่แล้ว +21

    The idea that the core gameplay of Battle Royales is a lootbox in and of itself is a perspective I've never had. Great job making this video.

    • @SomeGuy-so3kk
      @SomeGuy-so3kk ปีที่แล้ว +2

      Competitive multiplayer does this as a whole. Game's like League of Legends are designed around the what is essentially a gambler's fallacy mindset. win→I'm on a roll→lose→"one more game, I surely I'll win the next game"→win→repeat. But instead of purposely keeping your win rate below 50% to extract money from you like a casino they let you invest time into their game to become skilled and maybe get a net positive win rate. That time investment making you more likely to spend money on their game. This goes for many other F2P competitive multiplayer games.

  • @kdrgaming3344
    @kdrgaming3344 5 ปีที่แล้ว +130

    It's amazing how little views you got here. This is a really good video. Don't get discouraged by low view count. Just keep making great content and putting it out there.

    • @goukigod
      @goukigod  5 ปีที่แล้ว +7

      Thanks 🙏

    • @saltyjafar4002
      @saltyjafar4002 2 ปีที่แล้ว +6

      Even 2 years later it's only at 11k. I guarantee you it is not popping up in people's random algorithms since it would hurt their pockets 🙄

    • @sbobsterreviews3894
      @sbobsterreviews3894 2 ปีที่แล้ว +1

      Honestly though! I watched the whole video. Very insightful stuff.

    • @lordad872
      @lordad872 2 ปีที่แล้ว

      Bro 18k means 18000 not 18 views

  • @QvsTheWorld
    @QvsTheWorld 5 หลายเดือนก่อน +8

    I started my career in software development by working for a mobile game studio. It was right before all that F2P and game as a service stuff. It was quite something to watch all this evolve. At first it was kinda cool cause it was like a new puzzle to figure out and experience with, which is like catnip for game developers who usually love bouncing ideas in creative ways.
    But eventually the whole thing became the most important aspect of any given game from the perspective of the one signing our paychecks. It came at the detriment of stuff like gameplay features and stories. Also as time went by the negative impact on players became more real. It's cool to get the players wanting to play your game more, but no one wanted to ruins anyone's life for it.

  • @Llwellyn
    @Llwellyn 3 ปีที่แล้ว +21

    It's criminal how few views you have. I'm a new UX designer researching habit-forming patterns and trying to figure out why games have been so effective at this, and this was really eye-opening.

    • @goukigod
      @goukigod  3 ปีที่แล้ว +1

      Glad you found it useful. If you're new to UX I'd strongly recommend reading Hooked by Nir Eyal and Ryan Hoover, and also Switch by Chip Heath and Dan Heath. Very easy reads and good entry points in understanding human behaviour from a product design perspective.

  • @razy7609
    @razy7609 5 ปีที่แล้ว +42

    This production quality is a rare thing and I love it

  • @tenebris652
    @tenebris652 2 หลายเดือนก่อน +1

    Man, this video is criminally underrated and I can't believe I haven't seen in earlier...
    But at the same time it is interesting to see it in retrospect. There's no more loot boxes now (mostly), but every other game has a battle pass, seasons and so on. It seems we've switched from gambling addiction to progression addiction. Now you always have a carrot to chase and is expected to spend all your free time doing that.

  • @gotawar2757
    @gotawar2757 2 ปีที่แล้ว +9

    I've had this curiosity myself. Made a few videos on a game I was in that I loved and knowingly had it hijack my mind. I'm currently researching it deeper and found this video. Not many people know how little they think of their highest paying customers. Well done sir on covering this topic

  • @ihavefriends216
    @ihavefriends216 5 ปีที่แล้ว +7

    This is a very detailed description about the microtransactions, more people need to acknowledge this to be honest. And this is a great video overall!

  • @davidtang3222
    @davidtang3222 3 ปีที่แล้ว +15

    This is such a well crafted video, thank you for taking the time to put this together!

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Glad you enjoyed it!

  • @danielinostroza7122
    @danielinostroza7122 5 ปีที่แล้ว +13

    Very good video, it seems as though people have forgotten to voice their opinions about the vile practices of loot boxes. Keep it up goukigod!

    • @goukigod
      @goukigod  5 ปีที่แล้ว +3

      I think unless these sorts of things are called out many people just go along with it and accept it as the status quo.

    • @danielinostroza7122
      @danielinostroza7122 5 ปีที่แล้ว +1

      @@goukigod Which is unfortunate, as publishers *cough* EA *cough* will continue using loot boxes unless we say for them to stop, and even then, they'll honestly only stop having loot boxes being put in games if we don't buy their games, not if we simply say we won't. All in all, it's unfortunate that the gaming industry has come this :(

    • @VisualdelightPro
      @VisualdelightPro 3 ปีที่แล้ว

      @@danielinostroza7122 Genshin Impact? Horrifying Gatcha Mechanics gambling. People defends it.

  • @makemypetgamedevprocess6475
    @makemypetgamedevprocess6475 3 ปีที่แล้ว +3

    I love spending time in this kind of videos, nice music, audio quality and edition. But most importantly, good structure when talking. Awesome scripts, keep it up 👍

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Much appreciated!

  • @TheBlackopsbeast360
    @TheBlackopsbeast360 3 ปีที่แล้ว +3

    This is a really well thought out and put together video, I really appreciated it! Great work

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Glad you like it!

  • @kenneth83DK
    @kenneth83DK 5 ปีที่แล้ว +8

    No Man's Sky really made realize how bad a state main stream gaming is in, haven't pre ordered or made any day one purchases since then.
    The sad thing is that it's very clear if you look back at the last decade, that the industry main focus has been the "minimum viable product" strategy, just take GTA online or any other AAA hype game and 8 out 10 will be basic as hell and have several different deluxe editions alongside the traditional Dlc.
    I agree, in the end the only way to bring change is to vote with our wallets.
    But people also need to realize that trailers and "In game footage" like we're gonna see at E3 soon are designed to manipulate and give false impressions.
    Great video, top quality editing and sound design and props on them Warframe clips fellow Tenno😉

    • @goukigod
      @goukigod  5 ปีที่แล้ว +1

      Much appreciated. What’s really scary is that what is shown at conferences like E3 is often all that exists of a game. Apparently even the anthem devs didn’t know what game they were making until they saw the gameplay playthrough at E3. It’s easy to say, well that’s an edge-case and look how that game turned out, but it was a similar story with God of War. That incredible gameplay reveal at E3 was literally the only playable mission built at that point. I think the gaming industry can’t continue making games this way, it’s not sustainable.

    • @ingamingpc1634
      @ingamingpc1634 3 ปีที่แล้ว +1

      To be fair though no man's Sky double down on what they messed up and fixed it put out new content almost every month and year put out expansion after expansion added multiplayer and it's actually engaging and unlike AAA games will technically this is a triple A game that doesn't matter they actually felt ashamed for what they messed up and actually went to fix it because they wanted to

    • @kenneth83DK
      @kenneth83DK 3 ปีที่แล้ว

      @@ingamingpc1634 Gotta admit that Hello games got my cranky ass curious again about how the games doing..... already got the game n updates installed ready to go.

  • @danielkolankowski
    @danielkolankowski 2 ปีที่แล้ว +1

    Dude that’s such a good content. Congrats!

  • @ninjagraphics1
    @ninjagraphics1 2 ปีที่แล้ว

    This is incredibly well put info and well delivered, really appreciate you doing this, thank you!

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      My pleasure!

  • @zine_eddinex24
    @zine_eddinex24 2 ปีที่แล้ว

    great video deserve more attention ❤️ keep up 👍🏼

  • @TheRandomEpicVideos
    @TheRandomEpicVideos 5 ปีที่แล้ว +2

    VERY informative. Well done!

  • @araki.kurasay
    @araki.kurasay ปีที่แล้ว

    Well done, this documentary it's what we really need to hear

  • @a1exand3r43
    @a1exand3r43 3 ปีที่แล้ว

    Great video, it deserves way more views

  • @andreasmoyseos5980
    @andreasmoyseos5980 3 ปีที่แล้ว +1

    Excellent video, thank you very much!

  • @koaxis77
    @koaxis77 4 ปีที่แล้ว

    Nice video, loved the background music bit too!

    • @goukigod
      @goukigod  4 ปีที่แล้ว

      Thanks 👍

  • @ioda006
    @ioda006 3 ปีที่แล้ว

    Excellent overview and great examples. Underrated!

    • @goukigod
      @goukigod  3 ปีที่แล้ว +1

      Much appreciated!

  • @ingamingpc1634
    @ingamingpc1634 3 ปีที่แล้ว

    This is an amazing video by the way well done I wonder why you don't have many subscribers or views you think by now this video would blow up

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Who knows. I guess no one is searching for this topic?

  • @ElliottHart
    @ElliottHart ปีที่แล้ว

    Awesome video. Not nearly enough views for how amazing this video is. Keep it up

    • @goukigod
      @goukigod  ปีที่แล้ว

      Thanks a ton!

  • @ScarletSprites
    @ScarletSprites 5 ปีที่แล้ว +1

    Just checked out your channel. This is a fantastic video and really well done, great insights!

    • @goukigod
      @goukigod  5 ปีที่แล้ว

      Gracias! Your channel ain't bad either 😉

  • @precipitated6263
    @precipitated6263 5 ปีที่แล้ว +1

    Okay so when I see your channel it just comes to show you no matter how much hard work you put in it seems like you are always underappreciated for your work I just can't put my finger on why your channel hasn't blown up I've followed you for a few years through different TH-cam accounts and always kept an eye on your channel but I don't understand why you don't have at least a few hundred thousand subs

    • @goukigod
      @goukigod  5 ปีที่แล้ว

      I don’t upload frequently enough. I probably don’t promote through blogs etc enough, and up until recently my content has kind of been all over the place. Kind of you to say though and thanks for sticking around as long as you have.

    • @precipitated6263
      @precipitated6263 5 ปีที่แล้ว

      @@goukigod just like I want to make music so when I see that you struggle this hard even when you are so talented at what you do it just seems so disencouraging but I have a feeling if you keep at it eventually a video will blow up and people will take heat like I know you had some really highly viewed videos but I mean a series or something takes off and you blow up and honestly I think if it takes 1 year or 15 to make it it's worth it

  • @TheRandomEpicVideos
    @TheRandomEpicVideos 4 ปีที่แล้ว +3

    How did this only get 1k views? :\

  • @yazzindev
    @yazzindev 2 ปีที่แล้ว

    The amount of effort is Amazing, Great Video!

    • @goukigod
      @goukigod  2 ปีที่แล้ว +1

      Thanks a ton!

  • @alejandrocamberosrodriguez4222
    @alejandrocamberosrodriguez4222 10 หลายเดือนก่อน

    Great video!
    When you started talking about variable response ratio and Apex Legends, you reminded me of a friend of mine that played that game for a *long* time. He once asked me how could I not like Apex or Fortnite, yet loving DOOM (2016): I told him something along the lines of "in DOOM you're rewarded for your mastery: in Fortnite, you're semi-rewarded for your luck".
    As a Psych graduate (and possibly hobby game developer) myself, recognizing addiction mechanisms and reinforcement techniques as tools to understand (and avoid), and focusing on creating a healthy gameplay loop, are things I want to keep in mind; and videos like this really help me keep things in perspective.
    You've just earned another sub!

    • @goukigod
      @goukigod  9 หลายเดือนก่อน +1

      Thanks. I think sadly a lot of the time manipulative and addictive patterns are used without considering the player's health. I wouldn't be surprised if some devs use them unknowingly simply because they have become normalised as 'best-practices'. Hopefully more people will start talking about this stuff, at least that was what I was hoping this video would promote.

  • @sparkosthenes
    @sparkosthenes 2 ปีที่แล้ว +1

    Great video!

  • @KarenyErik
    @KarenyErik 2 ปีที่แล้ว

    Really good video, thanks!

  • @losalfajoresok
    @losalfajoresok 2 ปีที่แล้ว

    Loved your video, very well crafted and explained. Thanks a lot!

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      You're very welcome!

    • @losalfajoresok
      @losalfajoresok 6 หลายเดือนก่อน

      @@goukigod I'm using this video for my game design classes every year!

  • @AIONBERSERKER
    @AIONBERSERKER 2 ปีที่แล้ว

    Brilliant video

  • @JuanGabrielOyolaCardona
    @JuanGabrielOyolaCardona 2 ปีที่แล้ว

    Great content. Thanks for sharing 😃🇨🇴

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      Thank you too!

  • @sleekeith2444
    @sleekeith2444 2 ปีที่แล้ว

    Great content! Keep it up!

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      Thanks, will do!

  • @primtaketv2338
    @primtaketv2338 2 ปีที่แล้ว +1

    Many people around the world are engaged in (video) gaming and gambling behaviours ,which are recognized as addictive behaviours, but usually do not result in any significant health consequences. However, a small proportion of people engaged in such behaviours may develop disorders due to addictive behaviours associated with functional impairment or distress.
    Video gaming is highly prevalent in modern culture, particularly among young people, and a healthy hobby for most users. However, in recent years there has been increasing global recognition among public health professionals and academics that particular patterns of video gaming may lead to marked impairment in personal, family, social, educational, occupational or other important areas of functioning and psychological distress for a significant minority of players. People who partake in gaming should be alert to the amount of time they spend on gaming activities, particularly when it is to the exclusion of other daily activities, as well as to any changes in their physical or psychological health and social functioning that could be attributed to their pattern of gaming behaviour.
    Gambling in many countries and jurisdictions is considered a form of entertainment, characterized by betting/wagering mechanics and monetization features. Like gaming, repetitive gambling behaviour can potentially lead to gambling disorder associated with distress or impairment.
    In recent years, there has been an increasing convergence between gaming and gambling on various platforms, significantly aided by the Internet. This convergence may give rise to migration from games to gambling and co- occurrence of the two disorders.

  • @guapscotch9029
    @guapscotch9029 3 ปีที่แล้ว

    Great video man

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Thanks! 🙏

  • @tinthaninja
    @tinthaninja 2 ปีที่แล้ว

    Good stuff

  • @emilylin836
    @emilylin836 3 ปีที่แล้ว +1

    I think that this is a really well-crafted video, with a lot of important points and a great synthesis of examples across different games. I am currently studying human-computer interaction and design, and I think that looking into the dark side or dangers of the influence designers can have on the nature of the games and experiences they design is something that needs to be discussed more actively. I notice that the difference between designing user experiences for the benefit of the players and designer user experiences for the benefit of the company can very easily become blurred due to the small scope that designers can work from.

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      If you haven't read Hooked: How to Build Habit-Forming Products I'd strongly recommend it if you're studying human-computer interaction and design. It presents the concepts of dark patterns much better than I did in this video and even provides methods for identifying and steering clear of them in your own work.

    • @emilylin836
      @emilylin836 3 ปีที่แล้ว

      @@goukigod I'll give it a read, thank you!

  • @artmarashli
    @artmarashli 8 หลายเดือนก่อน +2

    I've played Valorant(fps game) for too long. I wondered why loosing streaks are a thing but not winning streaks. Little did i know, it was influnced by the casino beliefe of "if i did it more the reward will be more". So the game forces you to play with bad players, against higher tier players and even your bullets gets randomized to the point you are guaranteed a loss no matter how good you are. Typically those losses are around 2 days long. Making it more likely for you to stay in the same rank.
    Well made video, thanks for the info.

    • @BartholomewRoberts17
      @BartholomewRoberts17 6 หลายเดือนก่อน

      You just suck

    • @frootloopii
      @frootloopii 2 หลายเดือนก่อน +1

      I was just thinking about this with the exact same game! You don't even have to be spending money for it to be a gamble

    • @artmarashli
      @artmarashli 2 หลายเดือนก่อน

      @@frootloopii true that, we be gambling with a more valuable currency than money... We are gambling with our limited time on earth.

  • @FlawyClips
    @FlawyClips 13 วันที่ผ่านมา

    This is an amazing resource for game developers

  • @malsanders609
    @malsanders609 5 ปีที่แล้ว +2

    Awesome video. For me COD and Forza have really ramped up the hook model. I also find that the rewards and ‘pats on the back’ are amplified by the consoles. The amount of Xbox achievements I get in game, are then used to compare with friends throughout console UI to get me to compete and play longer.

    • @goukigod
      @goukigod  5 ปีที่แล้ว +1

      When you take a step back and look at it from a product design perspective it's no wonder gaming has become so successful. Even the games without monetisation often incorporate many systems to keep you playing longer.

  • @duelz9366
    @duelz9366 ปีที่แล้ว

    Excellent information clearly provided. Liked and subbed plus told my friend and sister to sub lol

  • @BaiKedal
    @BaiKedal 2 ปีที่แล้ว

    Very well made video!

  • @GamingImperfectly
    @GamingImperfectly 5 ปีที่แล้ว +1

    Got to love the Apex Action in this love! You got the skills! Wish I was half as good at this game. but man do i ever stink at it. Guess i'll just stick to watching folks like you play these games and i'll stick to outlast lol!

  • @thelemoneater
    @thelemoneater 2 ปีที่แล้ว +2

    Great video, I was looking for a good place to start reading into designed addiction so thx for showing some books on the topic. Currently going down the rabbit hole that started from the whole diablo immortals malicious monetisation methods and I'm wondering could this study be used in heathy ways rather than cashgrabs? Like in education for example, what if there was a videogameized solution to make it easier for students to study, avoid getting distracted or procrastinate and to build healthy habits?
    There is so much to distract people nowadays, youtube, tik tok and gaming designed to hook you as long as physically possible, how can you make the equivalent of reading a book more enticing, or is it even healthy to build productive habits as if it was a casino and whats the best alternative...

  • @AlequeVision
    @AlequeVision 2 ปีที่แล้ว

    We need more vids like this.

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      I’ve got a few 😉

  • @04liverydesign7
    @04liverydesign7 ปีที่แล้ว +1

    5:50 this effect is abused a lot in mobile gachas, especially when we talk about the rarity of the so called SR and SSR characters, i have been noticing many patterns when you as a whole being act from an automatic response behavior or from a conscious behavior, yeah this has more to do with a different knowledge shared by many philosophers and researchers, but i will share some insight that i also have found by myself, please take your time to read, if you consider it stupid well it is up to you to consider it that way, it doesn't affect me in any way
    it is said that we as humans have two types of consciousness, the lower and the higher consciousness, the lower consciousness is the combination of all the awareness that comes from every cell and every system in your body, thus creating the "you" that you perceive as yourself, the higher one instead comes from a different source, and is the one responsible for rational thought and uses the brain as its own tool, this one can act on its own, the other one too, and well, how does this apply to gaming addiction? let me explain, when you are addicted to something your brain will obviously release chemical after chemical to keep you in a happy state because well, if you are enjoying something you wanna repeat it again right? it also releases other chemicals in stressful situations, all of this comes from the lower consciousness which is your whole body, something similar happens with primal thoughts about sex, when you masturbate for example, in the moment of the heat, all you can think is of reproduction, a hot body be of a woman or a man, and the burning desire to have sex and make children, but after you reach your climax, all those thoughts fade away, why? because the chemicals went back to their respective places just like blood does, and then in that moment the higher mind or rational thoughts comes back and start thinking of if what it just did was right, this is why so many dudes have regrets after fapping, the same happens in gaming, when you are playing you feel happy, but when you leave the computer of mobile device, the rational thoughts appear again and then you feel like shit, but since your brain has been adapted to the constant pleasure produced by chemicals, then it cant wait to go back and play another match in the game which causes its addiction, when the higher consciousnes or rational thought is thrown away, the brain will always be a slave of the chemicals which order the mind how to act according to what it perceives, and without the rational mind to stop it, the addiction will keep increasing to the point of causing a very dangerous harm mentally and physically, this is why it is important to pay attention constantly to that higher mind of ours, all you need to do is to stop and ask yourself if what you are doing is right or if it benefits you in any way, and in that moment recognize if the decision you are making comes from a happines caused by a controlled chemical release or from your actual rational mind, when something comes from pure thought, the sensation is pure serenity and tranquility, just like the basic state which people experience with psychedelics or in near death experiences for example, unlike happines which forces you to feel good in just a second, it doesn't ask for your permission, the higher mind must be developed and give enough attention all the time in order to stop the body chemicals from acting without a personal consent, gaming nowadays is designed to avoid the higher mind at all cost, and force the user to act from its own lower mind, and it wont give the user enough time, because it constantly gives the brain an addictive impulse, it can be with a gacha character pool, daily rewards which are given after finishing different tasks, free small gifts, the constant flashing effects of your in-game name, cute profile pictures, special borders, teleport effects, kill effects (this one is a very powerful one, it gives two types of rewards at the same time, killing an enemy and a rewarding flashing effect), your name and the rare reward you just got which is announced to everyone in the server
    something useful i found is to five your head a massage after playing a match, no matter if you won or lost, massaging the sides removes the blood flow and the chemicals on it, doing that removes the addictive thoughts caused by the chemicals and it allows the higher mind to return and take control of the thoughts inside the brain, it is hard to evade all the things which forces us to be addicted to games, best you can do is to identify them one by one, you will realize there is a pattern between all of them because that's how modern gaming works, take a look at the video called "let's go whaling" here in youtube, it explains a lot of manipulative tactics to force players to spend money
    and if you cant remove games from your life, play the ones that have an actual end or are played offline, those wont ask you or force you to play all the time, and rarely have any manipulative function to keep you addicted.

    • @user-oc8jp2bk2y
      @user-oc8jp2bk2y 4 หลายเดือนก่อน

      Yep, everyone who want to get something out of you are likely going to try to manipulate you, longer they are in that game better moves they got. Casinos, marketers, game companies, politics, narcissists, your children, maybe even parents, local grocery stores... Some of their tricks are almost harmless, others can ruin your life. Being highly aware of how your "subconsciousness" can lead you to bad choices, and keeping it at bay, is a crucial skill.

  • @Justin-re2hc
    @Justin-re2hc 2 ปีที่แล้ว

    This is an excellent video thank you for showing me how I can make players addicted to games 🙂

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      There is a difference between knowing the path and walking the path

  • @wrathofbill695
    @wrathofbill695 5 ปีที่แล้ว

    Very informative video

    • @goukigod
      @goukigod  5 ปีที่แล้ว

      Glad you like it!

  • @iitsmythxc
    @iitsmythxc 5 ปีที่แล้ว +7

    While I have no problem with developers implementing ways to generate player retention when it comes to their title, using micro transactions is something that should be banished and removed from video games. Black Ops 4 is the perfect example of why it is so anti consumer. Instead of creating unlockable outfits for each specialist to be unlocked through challenges, almost every single one (with the exception of the numbers oufit) is either locked behind the battle pass or needs to be bought, and are heavily overpriced for something you will only see for 60 seconds in a pre game lobby. And instead of giving the player the traditional 3-item supply drops for playing the game, you only get a single item from them UNLESS you buy them, then you get 3 items. Its just a disgrace, and really quite evil.

    • @goukigod
      @goukigod  5 ปีที่แล้ว +2

      I (mostly) don’t have an issue with games sucking up your time. I don’t like when this is leveraged into getting you to spend additional money though. Particularly in full priced games.

  • @skiddlydongdongdongdang1910
    @skiddlydongdongdongdang1910 2 ปีที่แล้ว

    Your channel should have more viewers

  • @AlexVoxel
    @AlexVoxel 4 ปีที่แล้ว +1

    Underrated video

  • @ShadeofGaz
    @ShadeofGaz 4 ปีที่แล้ว

    Good vid bud.

  • @gro967
    @gro967 2 ปีที่แล้ว +1

    It's a shame that there are only 15k views on this extremely good produced, researched and narrated piece. Great work!

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      Glad you think so. Cheers!

  • @Michel-mb7yq
    @Michel-mb7yq 2 ปีที่แล้ว

    Not a psychologist, but heard that mechanics like Skinner Box which are not in the time of the play also affect the gameplay. Suppose like each enemy you kill will feel like progression to it.

  • @v3d332
    @v3d332 2 ปีที่แล้ว +1

    Great video! Learned quite a bit. I'd appreciate if you can add the game name somewhere as you show gameplay clips, would add value

    • @goukigod
      @goukigod  2 ปีที่แล้ว +1

      Noted!

  • @zine_eddinex24
    @zine_eddinex24 2 ปีที่แล้ว

    underrated 😤

  • @cyanuranus6456
    @cyanuranus6456 ปีที่แล้ว

    Addicted To Creating Games is an Amazing Thing

  • @mythicone9583
    @mythicone9583 2 ปีที่แล้ว +1

    We have a lot in common when it comes to micro-overdosing in our favorite games. Becoming more self-aware of your own actions is one key to the freedom and happiness we strive for. I come from the beginner generation of at home gaming (Nintendo and SEGA, etc). To put in perspective, I don't make money from video games in anyway and when I look back at the amount of money I have spent in the last two years on JUST COSMETICS and LOOT... it's gross and embarrassing!
    So, play GET HELP with yourself and take care of yourself. Video games are temporary, your REAL LIFE well being and bank account status are real.

  • @igydkygs00kwhi
    @igydkygs00kwhi 2 หลายเดือนก่อน +1

    Litterrally the only thing about battle royals that can even be remotly considered as gambling is loot boxes, and the big ones like cod warzone and fortnite have removed them compleatly

    • @igydkygs00kwhi
      @igydkygs00kwhi 2 หลายเดือนก่อน

      Also loot boxes are only negetivly effective if you spend MONEY on them, not time

    • @igydkygs00kwhi
      @igydkygs00kwhi 2 หลายเดือนก่อน

      Also random experiences are not a psychological tactic, they are to keep the game fresh. If you cannot controll yourself thats not the games fault

  • @shresthaditya9731
    @shresthaditya9731 2 ปีที่แล้ว +1

    Positive Reinforcement: Progression systems and achievements , dopamine is realised but overtime it becomes less effective
    Variable Reward Ratio: Positive reinforcement but Random Rewards in an unpredictable way
    Loot boxes in games and casino's slot machines are good examples of it
    Gambler's Prophecy: More unlucky turns they have more it brings them closer to victory

  • @NLSNMedia
    @NLSNMedia 5 ปีที่แล้ว

    your voice is so soothing

    • @goukigod
      @goukigod  5 ปีที่แล้ว

      Haha I actually hate the way I sound, so thank you!

  • @bad_mouse3726
    @bad_mouse3726 2 ปีที่แล้ว

    Applying this to get addictive to school lol wish me luck cya in 2 mos.

  • @zine_eddinex24
    @zine_eddinex24 ปีที่แล้ว

    🔥

  • @tailnowag8753
    @tailnowag8753 ปีที่แล้ว

    It is intresting you never brought up rouge-likes, it seems to be the apex of this in a single player enviroment (that isn't an fps).
    Also nice sources that weren't just wikipedia! Cheers!

    • @goukigod
      @goukigod  ปีที่แล้ว

      I wanted to keep the focus on battle Royale games but yes, plenty of other genres use the same formula.

  • @unsane604
    @unsane604 2 ปีที่แล้ว

    Interesting. I always thought Battle Royale's and MOBAs always top the Twitch charts because people just prefer that kind of game. I never considered it might actually be because those games have perfected the art of addiction. Which would result in very high player engagement numbers.

  • @hogibunz834
    @hogibunz834 2 ปีที่แล้ว

    This is incredible but also terrifying

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      Yes I think so

  • @marcusm8009
    @marcusm8009 7 หลายเดือนก่อน

    Good thing I'm too poor to afford games.... I spend my time making them,I should attempt a loot box.

  • @nabeelahsan504
    @nabeelahsan504 3 ปีที่แล้ว

    Great video! What's the game @ 3:40?

    • @goukigod
      @goukigod  3 ปีที่แล้ว +1

      Thanks! It's the PS2 version of Virtua Racing

  • @sieglindegeruldis5841
    @sieglindegeruldis5841 ปีที่แล้ว

    MarioKart had the fist free loot-boxes! solid!

    • @igydkygs00kwhi
      @igydkygs00kwhi 2 หลายเดือนก่อน

      Mario kart doesent have "Lootboxes" they are random cubes that give u an item, your not paying for it and its part of the game. Unlike the actual lootbox problem. Stop drawing false comparisons

  • @tugger
    @tugger 3 ปีที่แล้ว +1

    I love your video, subbed, but the conclusion of "vote with your wallet" when it comes to a psychologically manipulative gambling industry is kind of a farce.
    Governments need to evaluate and see the big picture here.

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Totally, but as an individual the most immediate thing you can do is choose to not endorse predatory systems. It seems like every week now I’m hearing about a new country banning them so hopefully governments are slowly realizing what’s going on.

  • @jex-the-notebook-guy1002
    @jex-the-notebook-guy1002 2 ปีที่แล้ว

    I noticed it on BR's too. but it isn't just looters for singleplayer. introducing roguelikes. these things are sort of fun but they never add enough fun to keep people like me playing. they never feel like complete games and a bunch come from early access. speaking of which early access games are also bad. AAA releases unfinished games with roadmaps prob because of them.

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      I don't have an issue with the Live service model or with games having roadmaps to improve on the experience post launch, so long as the game is complete and properly tested. If they want to continue to build on the game and make it better, I'm all for that. The issue as I see it though, is that studios and publishers think that they can release an unfinished product and patch it later with 'free' updates and that no one will notice.

  • @zine_eddinex24
    @zine_eddinex24 ปีที่แล้ว

    ❤️

  • @AnthonyAnalog
    @AnthonyAnalog 2 ปีที่แล้ว

    Art needs separate legal and tax bracket definitions, "Art" and "Entertainment", so there can be procedural/process/content/play testing minimums forcefully imposed on any company releasing an ENTERTAINMENT product
    (ie. Have you IPO'd or is the current project licensed to you by a company that has - that's conglomerate entertainment and here are all your federal requirements for systems that have to be included and working AT LAUNCH)

    • @goukigod
      @goukigod  2 ปีที่แล้ว +1

      It's definitely a complex area that governments haven't really begun to understand yet

  • @GrievousReborn
    @GrievousReborn 5 ปีที่แล้ว +2

    Thanks for another reason for me to stay away from battle royale games

    • @goukigod
      @goukigod  5 ปีที่แล้ว

      Unfortunately, I think BR is only the beginning of this trend being implemented in all genres.
      Also, you're welcome. 🤣

    • @russellmania5349
      @russellmania5349 5 ปีที่แล้ว

      I think JRPG games are the last good games left.

    • @russellmania5349
      @russellmania5349 5 ปีที่แล้ว

      I think JRPG games are the last good games left.

    • @blindlight
      @blindlight 2 ปีที่แล้ว

      @@russellmania5349 "Square Enix president Yosuke Matsuda has begun 2022 by writing a New Year's letter that is focused on the companies growing focus on NFTs, blockchain games, and the metaverse." RIP

  • @1903JPG
    @1903JPG 4 ปีที่แล้ว +1

    Ahhhhhhh we're are all your suscribers

    • @goukigod
      @goukigod  4 ปีที่แล้ว

      Hopefully on their way ;)

  • @armandobardo6861
    @armandobardo6861 2 ปีที่แล้ว +1

    something more twisted is the addiction to modifying the game without actually playing it

  • @makaiyotube
    @makaiyotube 3 ปีที่แล้ว

    I haven´t spend a single dime on games, but I spend lot of time everyday playing, watching all the ads I can, right now I have stress issues, my sight starts to feel damaged from spending a lot of time on the cellphone close to my eyes everyday, but I just can´t stop playing Asphalt 8

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Yeah maybe you need to limit your screen time? I know I do.

    • @makaiyotube
      @makaiyotube 3 ปีที่แล้ว

      @@goukigod yeah, that´s what I´m trying to do, only 1hr per day, and I try to avoid playing daily but the goals that Gameloft designed make it difficult to do it, besides the last update is cheeky forcing players to spend more time on the game, otherwise we may lost progress :/ I´m considering to give up playing it at all and find another one less manipulator

  • @Zeverinsen
    @Zeverinsen 2 ปีที่แล้ว +1

    Just wait and see! Your video will get more views in the future, as more people open their eyes to the predatory behaviour within the Game Industry.
    "Let's go whaling" is still the most blatant showcasing of how they design addiction, that I have seen so far.
    I don't buy games directly from EA or Activision Blizzard, because of this.

  • @charliethecockatoo2159
    @charliethecockatoo2159 3 ปีที่แล้ว

    Someone's been watching The Jimquisition.
    I dig it.

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      Belive it or not, I hadn't seen any of Jim's videos prior to making this. Actually, a friend suggested his channel to me after watching this video.

    • @pontiusporcius8430
      @pontiusporcius8430 2 ปีที่แล้ว

      You weren't missing much.

  • @user-oc8jp2bk2y
    @user-oc8jp2bk2y 4 หลายเดือนก่อน

    So slot machines induce flow state? Because that's kinda what being in the zone is. But there are so many less harmful ways to get into it, gaming included! Do they just don't know better? I honestly can't even comperhand how it's even possible for a human to become a gambling addict.

    • @goukigod
      @goukigod  4 หลายเดือนก่อน

      Real addiction is a difficult thing to understand, especially if you've not experienced it first hand. I don't understand the attraction of gambling at all but I have seen the affects that gambling and drug addition has on people lives. It's a powerful thing and often people fall into addiction completely by accident. The problem with so many games is that children are being groomed for life long gambling habits and for some this will become an addiction.

  • @abhimanyumarmath1570
    @abhimanyumarmath1570 ปีที่แล้ว

    anyone remember the case of flappy bird?

  • @ILoveYou-uj3vs
    @ILoveYou-uj3vs 5 ปีที่แล้ว

    All Mobile games now a days, have that too.
    Micro transaction, RNG, and stupid Loot Boxes.

  • @DonyChan-de1iz
    @DonyChan-de1iz 2 หลายเดือนก่อน

    So you think just because a game has randomly generated events such as chest drops it canbe addicting?

    • @DonyChan-de1iz
      @DonyChan-de1iz 2 หลายเดือนก่อน

      If so then 95% of video games are addicting according to your standards due to rangomly generated content durring playthroughs, it makes no sense and is untrue

    • @goukigod
      @goukigod  2 หลายเดือนก่อน +1

      For sure. One of the primary goals for game developers is to create games that have very strong engagement over time. Keeping people playing your game is good for business so it's no surprise that so many games (especially big AAA title) focus on player engagement. This is also explains why so many studios are currently building live services.
      Using the random-ratio schedule is an effective way to condition a player into certain behaviour but it doesn't necessarily lead to addiction. For some people it definitely can become addiction though and that was the point I was making.

    • @DonyChan-de1iz
      @DonyChan-de1iz 2 หลายเดือนก่อน

      @@goukigod makes sence, to promote engagement, not nessesarily addiction, because if that were the case you could argue that every company wants you addicted tk their product, which isint nessesarily true. But to promote enganegement? Absolutly,
      And honestly im glad you dont think every company is out to get you addicted to their game, some might be sure. But most just want engagement. And im glad you can reasonably see that.
      And yea i agree that some people have a problem with game addiction, but thats not the case with me and the random ratio schedule, so ima keep enjoying the games i enjoy.

    • @goukigod
      @goukigod  2 หลายเดือนก่อน +1

      Yeah, I don't think it's a reason to stop playing games but it is something to be aware of. Also, I don't think that most developers intentionally set out to make games addictive but there certainly are some that do, as seen in the infamous Let’s go whaling talk.

    • @DonyChan-de1iz
      @DonyChan-de1iz 2 หลายเดือนก่อน

      @@goukigod yes yes ive just seen that video, but what does it all mean? Isint all that just for mobile games?

  • @CDragonG
    @CDragonG 28 วันที่ผ่านมา

    15:13

  • @xandersfs2346
    @xandersfs2346 3 ปีที่แล้ว

    Just to remind any parents trying to find an excuse to stop kids from playing games, a Loot box is something you buy with random drops, In game loot which drops items Is different

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      I don't think the exchange of money makes any difference. They're both skinner boxes at the end of the day and both have addictive properties.
      A loot box is still a loot box whether you pay for it or not.

  • @redwastaken3363
    @redwastaken3363 3 ปีที่แล้ว

    See, I disagree with a lot of the points because they miss something important. For example, Apex is clearly designed to be played with friends, nullifying any issues with character choices while it also makes attachments/shields/other non-weapon items very similar in terms of effect. The weapons are very different, but generally all weapons are strong enough in their intended role that if you use it right it doesnt matter. And randomizing drops is no worse than COD's loadouts, which are determined by your place in the games addictive progression systems. Aside from gameplay, I agree Apex uses predatory tactics for its cosmetics, but at the end of the day the way gameplay randomness is handled in Apex is better than most other games. I play this game quite a bit with my friends and I have not once, ever, a single time in my life, thought that my attachments (and all other non-weapon items besides healing) are why I won/lost. Performance also has a direct benefit since your shields increase in strength throughout the game, you start with very strong melee, and you start with some healing items.
    Overall, I agree with what your saying but a lot of your points are flawed, only covering the part that makes the game look bad. Of course, I completely doubt you intended to do that but I feel like Apex is by no means nearly as bad as you make it seem in gameplay.

    • @blindlight
      @blindlight 2 ปีที่แล้ว

      the brilliant thing about apex is that to the extent you can ignore the shiny loot and focus on the parts of the match you can control, you can prevail over distracted players. this is also what makes the game suck with friends or strangers. the addictive properties are constantly fighting to take a share of you and your friends awareness away from the fight and influencing them to make poor and risky decisions. you can think you are above it but you will succumb as surely as you forget to turn off that one-month-free-trial subscription. going back to titanfall2 after apex is a breath of fresh air especially now that players have claimed some control over the game with a new custom server client.

  • @JamesEvans-ow1wc
    @JamesEvans-ow1wc ปีที่แล้ว

    Mobile games are to gaming... as Skittles are to Thanksgiving dinner 🤔

    • @goukigod
      @goukigod  ปีที่แล้ว +1

      interesting analogy

  • @AnaPaula-kt1oi
    @AnaPaula-kt1oi ปีที่แล้ว

    The problem of online games today is not exactly being addictive, but the amount of daily time they require you to invest. Games are just a "toy" after all, you shouldn't be obligated to play everyday to progress in it. These types of "daily rewards" should be banned and even criminalized. I'm seriously thinking to drop Tower of Fantasy because I'm basically being forced to spend 30 minutes daily on it to progress. Entertainment should be designed to make life easier, not the contrary.

    • @goukigod
      @goukigod  ปีที่แล้ว

      I think maybe the two go hand in hand. Time invested could turn into a habitual activity, and eventually, lead to addiction.

  • @dumooaa6792
    @dumooaa6792 5 ปีที่แล้ว

    Genre!!!

    • @goukigod
      @goukigod  5 ปีที่แล้ว +1

      ?

    • @dumooaa6792
      @dumooaa6792 5 ปีที่แล้ว

      @@goukigod nothing.. You used this word many times in more than one video of you and it's pronunciation is distinctive so i decided to write it in the comment section here.

    • @goukigod
      @goukigod  5 ปีที่แล้ว +1

      @@dumooaa6792 cool

  • @fbomb3035
    @fbomb3035 2 ปีที่แล้ว

    The best way to make money is human minds

  • @ougk78
    @ougk78 ปีที่แล้ว +2

    Poeple watching this: 2% non gamers 5% game addicted poeple 3% parents 90% game designers... (Me included in the last one)

    • @goukigod
      @goukigod  ปีที่แล้ว +1

      Ha!

    • @ougk78
      @ougk78 ปีที่แล้ว +2

      @@goukigod thank you for being one of the few youtubers that look at their comments!!

  • @maxwatrous6932
    @maxwatrous6932 3 ปีที่แล้ว

    For the Algorithm!

  • @fadingdimension
    @fadingdimension 5 ปีที่แล้ว

    This is so disturbing. It's like a black mirror episode

    • @Jonathan-yk2mx
      @Jonathan-yk2mx 4 ปีที่แล้ว

      its the future. evolution of technology is a double edged sword. the is the rough edge

  • @admasveagaanesrdlargdela9347
    @admasveagaanesrdlargdela9347 3 ปีที่แล้ว

    D

  • @agingburrito2877
    @agingburrito2877 2 ปีที่แล้ว +1

    until people stop being so easily manipulated this kind of garbage will circulate in the mainstream.

  • @Nurse_Xochitl
    @Nurse_Xochitl 3 ปีที่แล้ว

    Progression systems should never give gear or gameplay affecting items.
    It should only be cosmetics.
    I hate grind, especially at low levels where I'm already disadvantaged in experience. Restricting access to functional in game items is usually just shit, especially in multiplayer. Just give me the all gear and let me play in a more sandbox like game.
    Games should not feel like jobs, not should they be exploitative, greedy, P2W.

    • @goukigod
      @goukigod  3 ปีที่แล้ว

      unfortunately not everyone is motivated to unlock cosmetics (like me). I think it’s possible to maintain balance with stat based unlocks so long as they have trade offs. COD normally does a pretty good at this when they’re not putting guns in loot boxes.

    • @Nurse_Xochitl
      @Nurse_Xochitl 3 ปีที่แล้ว

      @@goukigod it's not possible period. Anything that gives an advantage is P2W and unacceptable.

  • @cccsss123
    @cccsss123 2 ปีที่แล้ว

    Not surprise this video has so little views. Everyone is addicted to video game and has become mindless zombies

    • @goukigod
      @goukigod  2 ปีที่แล้ว

      🧟‍♂️