I'd broaden the niche to home service businesses because you'd have access to a wider and easier-to-access market and the lead generation strategy stays basically the same. Here is a step-by-step blueprint for our most popular web design and marketing package that would be great for targeting this market. th-cam.com/video/CNPRofEa_os/w-d-xo.html
As long as you follow those four guiding principals you can uncover some awesome niches for web design and digital marketing. You always leave such encouraging comments! Thanks, I appreciate you!
Hi again Lee! I clicked on your Playlist "Solution First Agency" which says it has 7 videos in it. There are only 6 videos showing, and only the first 3 are related to the topic, and the next 3 are not. They are "Evidence for the Resurrection" by William Lane Craig, "Deepak Chopra Meets Greg Khoul", and "Just a Closer Walk With Thee". Thought you'd want to know 🙂
yes... but! if they then want to turn them into ads... whoops... there's the four groups of restrictions that they fall into.. Agents need a true strategy to make it actually work.
Hey Lee, really good insights here. I have two niches in mind based on my expertise and my passions; 1. Social Media Marketing for eco-friendly personal care 2. Social Media Advertising + Email Marketing for sustainable fashion brands. What do you think of these?
I always say to let the features and strategy of your solution define your niche. If you've got a pattern that works, keep repeating that successful pattern for as many people as need it. For example, if I was selling winter coats, I'd target people who get cold. I wouldn't target people in south Florida. Allow the purpose and features of your offer to define the audience. Having said that, I'd start by thinking about how easy/hard it will be to access your target market. For me, I'd have a hard time locating business owners that offer eco-friendly personal care products and services. In general, a bigger audience is better because you have more people to serve. So, I wouldn't unnecessarily shrink my audience just for the sake of naming a niche. If you're not going to have to change the strategy behind your solution, you can keep going broader. For example, why only serve dentists if you'd do the exact same thing for a dermatologist? I'd ask myself a few questions: - How does social media marketing for eco-friendly personal care differ from social media marketing for other types of businesses? - Is there anything special or unique that you can offer eco-friendly personal care businesses? Maybe you know how to reach their clients in a way other people wouldn't be able to. - What is a realistic result you can offer your clients? I'd try to wrap all of this up into a repeatable process and then market that to everyone for whom the process would work.
Great Video! Thanks a million! I've been doing a lot of work on my new agency division focused on Chiropractors, but most of the videos I've seen on the best niches to work with Chiropractors have really not been mentioned and I don't have that time to waste on a niche that may not be profitable. what do you think I should do? I'm also thinking of the Health and wellness niche, especially Gym and fitness.
I'd pick fitness studios over coffee shops because, in general, I prefer high-ticket/low-volume businesses over high-volume/low-ticket businesses. Also, coffee shops have very thin margins and tend not to have much of an online marketing budget. One other point... if it were me, and I wanted to work with fitness studios, I'd broaden out to health and fitness businesses in general because they all have a very similar marketing pattern with the goal of acquiring new "members." Their lead acquisition funnel basically has these steps: Discovery >> Traffic >> Landing Page >> Email Opt-in Lead Magnet >> Drip Nurturing Sequence >> Call Calendar >> Booked Call >> New Member As you can see, that's very different from how a coffee shop would get customers. I don't need an email opt-in and a nurturing sequence to know that I'd like a cup of coffee. I also don't need to book a call with the coffee shop to see if their coffee is going to work for me.
Lee I really want to work with in a niche with high ticket clients 3-8k a month. I am thinking about working with cleaning businesses, web 3 businesses or education and consulting companies. One of my friends just closed 5,000 euro deal + 10% with an 8 figure consulting company. What do you think of these niches for a beginner?
Those are three very different niche markets. From the list I'd pick cleaning businesses but I'd probably broaden the niche to include other local service businesses as well because the lead generation strategy doesn't change very much across most local service businesses. Therefore you could have one solution that serves a wider niche which will make it easier to get leads without diluting your offer into something that is too generic. Most people don't even know what web 3 is so I think it would be hard to reach that audience. You'd probably have a LOT of education to do which is always a bad sign. Education and consulting are good niches too but keep in mind that you're competing against some giants like Circle, Teachable, Podia, etc. that all have platforms targeting that audience. If you were to target online course creators you'd probably want to target people who feel like they are outgrowing the off-the-shelf solutions and need something more bespoke.
Direct to consumer solar companies would be a great niche. Selling solar tech B2B (like solar farms) probably wouldn't be the best way to utilize the tools we have as digital marketers.
Auto detailing is a good niche because 1) the lifetime value of a detailing customer is usually over $1,000 2) auto detailers can make over $100k/year so it makes sense to spend at least $10k on marketing (10% of gross revenue) 3) you can create an educational journey for nurturing leads about why your auto detailing is the best. So, yes, auto detailing gets a thumbs up from me. 👍
I can see how that could work. Car wrapping might be more of a B2B service which makes it a little harder. B2C businesses spend double what B2B businesses spend on their marketing - at least as a percentage of their revenue. So, I normally try to focus on B2C. Detailing is different because it's the kind of thing where a client might come in every single month, whereas car wrapping is more of a one-time deal. When I see recurring service businesses like auto detailing, I immediately think of email marketing and follow up reminders as being a very helpful service to offer.
Restaurants can be good, especially if you can help with online orders and curbside pickup. That helps save a lot of money over using DoorDash or whatever. You can get some great functionality for this using the Orderable WordPress plugin. Chain restaurants have a lot of restrictions regarding their marketing. But, yes, local restaurants are great.
@@DoubleStack thanks a lot , According to your experience how much leads can a average Facebook ads with $15/day can create ,coz with this idea i can trigger their desire leads
@@rickendersingh363 lately we've found that you have to spend a lot more than $15/day to get results from Facebook ads. Basically, you need to get at least 50 "conversions" per week (about 7 or 8 per day) for your ad campaign to get out of "learning" mode. If your campaign never gets out of learning mode then things get really expensive quickly. The exact number vary a lot across different industries. For the campaigns I've been working with, we're seeing clicks cost about $3.00. So, $15 would get you about 5 clicks. If you've got a 20% conversion rate on your landing page that would mean you'd only get one lead per day. So, you'd probably need to spend at least $100/day to get enough traffic to generate the conversions needed to get out of learning mode so your campaign is optimized. Again, different industries will see different click-through rates and costs, but hopefully, this gets you in the ballpark.
Not sure if you're still responding, but would mean a lot if you can guide me here. So I'm looking to target growing service businesses for my web design and development studio. Wanted to ask should I further niche it down or let it stay broad? Cause I do want to work with different industries such as law, healthcare etc that provide services to consumers. Your thoughts?
The key is to solve a deep problem that is common across all of the people you serve. There's no point in limiting the audience just for the sake of having fewer potential customers. The work you do will have a purpose like generating leads for local service businesses. Local lead generation differs vastly from getting leads for national brands or e-commerce businesses. So, if you become a local leads guru then the PURPOSE of hiring you is to get local leads. That purpose naturally scopes your audience down to the set of businesses looking for local leads. See how the purpose defines the scope? So, if you're picking "growing service businesses" you'll want to create an offer that creates leads for those types of businesses. For example, you might want to include Local Service Ads in your offer which I talk about here: th-cam.com/video/BWyj_X1z4XE/w-d-xo.html
That is not a niche I have any experience with. Considering the current economy and the fact that there are already several HUGE websites for hotels and vacations, I think that would be a very hard market to break into. So, I'd give luxury hotels a thumbs down as a niche for a small agency to focus on.
I personally would not target real estate agents for SEO for a variety of reasons. - Most real estate agents work through a brokerage rather than having their own website - Their "inventory" changes faster than organic SEO can index - Real estate agents are notorious for not wanting to spend money on their own marketing - they tend to rely almost exclusively on relationships and word-of-mouth referrals - For agents who do invest in marketing, paid ads tend to deliver a much better return on investment I'd focus on local businesses that operate a little outside the mainstream of their industry. I created an entire video about the niches that I think are the "easy" niches. Check it out here: th-cam.com/video/mnFGzqArFaM/w-d-xo.html
Yes, photography is a decent niche. It's not as good as niche health & wellness but it's still pretty good because there's a LOT we as web designers and digital marketers can do to get clients for photographers - especially portrait/family/wedding photography. More niche photography like landscape, real estate, and food photography is more challenging because the search volume/demand is lower. All that being said, yes, I think photography is a good niche for web designers. If you want to see my review of over 50 different niches, check this out: th-cam.com/video/iTYuV-YQxZk/w-d-xo.html
I have two niches in mind to start my Web design business: a) Brand + Web Design for Business Coaches and Creators b) Brand + Web Design for Ecommerce Stores (Ecommerce can be niche downed to like: shoe industry etc) I have an interest in both equally. Can you please let me know your expert opinion on choosing between these niches? I am really confused your help will be very beneficial for me 🙏
Between those two options, I'd pick Ecommerce for two reasons. First, I know a lot of coaches and very few of them are hiring web designers for custom websites. Most of them are going to all-in-one platforms like Podia or Kajabi for their website and online courses. So, you'd have to compete against those giants. Second, to me, it seems like coaches are a harder market to access. I think it would be easier to find e-commerce clients than it would be to find coaches. Having said that, I also think that e-commerce in general, is too broad because that would include digital products, physical products, memberships, and subscriptions. The marketing strategy is so different between those different types of e-commerce. It's important to pick a niche where everyone in your selected niche can benefit from roughly the same marketing strategy. That way, you can get really good at serving them and bring results.
@@DoubleStack Thank you so so much for replying me. And for this kind gesture. I have a last question if I have to choose from two mentioned below: a) Brand + Web Design for Photographers b) Brand + Web Designer for Ecommerce Subscription based Business What do you suggest? Thank you much again you are very kind 😊
@@umairtanveer8640 I'd definitely go with photographers. I'd set up a complete "business in a box" for them that included their website, Google Business Profile setup, lead magnet to collect email addresses on their website, Local SEO targeting "service in location" keywords, and a client portal where they can upload their work to review with their clients. ShootProof (www.shootproof.com/) is a good platform for client portal photographers. It includes the ability to sell digital photos as well as physical products like prints and photobooks. You can even outsource the fulfillment of those physical products through their platform. It's very nice. So, I'd package all that up and sell that to photographers as a "business in box" solution for portrait photographers who want to make a living with their camera.
@@DoubleStack Thanks a lot for your quick reply. Do you know? your videos and even your replies are value bombs. The value you are giving for free is something very appreciable. Thank you so much you have just made my mind very clear 🙏
![What's in our $10,000 websites. How we get leads. Why people buy it. [Everything Revealed]](http://i.ytimg.com/vi/RYhkMcksA5E/mqdefault.jpg)
![What's in our $10,000 websites. How we get leads. Why people buy it. [Everything Revealed]](/img/tr.png)
![50 High-Ticket Niches [for web designers]](http://i.ytimg.com/vi/iTYuV-YQxZk/mqdefault.jpg)
*What are your thoughts on Bathroom and kitchen remodeling niche ?*
I'd broaden the niche to home service businesses because you'd have access to a wider and easier-to-access market and the lead generation strategy stays basically the same. Here is a step-by-step blueprint for our most popular web design and marketing package that would be great for targeting this market. th-cam.com/video/CNPRofEa_os/w-d-xo.html
@@DoubleStack Thanks for your feedback... It's appreciated!
Really good stuff! 100% agree! Low ticket clients are in general time wasters and huge pain ....
As long as you follow those four guiding principals you can uncover some awesome niches for web design and digital marketing. You always leave such encouraging comments! Thanks, I appreciate you!
I would love to see a couple videos on your design workflow
Awesome Lee, I can't stop wondering why it took me all these years to find your channel? I needed to have your voice in my head 2 years ago.😂
very good video and likable person
Hi again Lee! I clicked on your Playlist "Solution First Agency" which says it has 7 videos in it. There are only 6 videos showing, and only the first 3 are related to the topic, and the next 3 are not. They are "Evidence for the Resurrection" by William Lane Craig, "Deepak Chopra Meets Greg Khoul", and "Just a Closer Walk With Thee". Thought you'd want to know 🙂
Good grief! What in the world?! That's nuts! Thanks for letting me know. I'll look into this right away.
3:51 WhooHoo Real Estate Agents! Great videos Lee!
Thank you, Joe!
yes... but! if they then want to turn them into ads... whoops... there's the four groups of restrictions that they fall into.. Agents need a true strategy to make it actually work.
Hey Lee, really good insights here.
I have two niches in mind based on my expertise and my passions; 1. Social Media Marketing for eco-friendly personal care 2. Social Media Advertising + Email Marketing for sustainable fashion brands. What do you think of these?
I always say to let the features and strategy of your solution define your niche. If you've got a pattern that works, keep repeating that successful pattern for as many people as need it. For example, if I was selling winter coats, I'd target people who get cold. I wouldn't target people in south Florida. Allow the purpose and features of your offer to define the audience.
Having said that, I'd start by thinking about how easy/hard it will be to access your target market. For me, I'd have a hard time locating business owners that offer eco-friendly personal care products and services. In general, a bigger audience is better because you have more people to serve. So, I wouldn't unnecessarily shrink my audience just for the sake of naming a niche. If you're not going to have to change the strategy behind your solution, you can keep going broader. For example, why only serve dentists if you'd do the exact same thing for a dermatologist?
I'd ask myself a few questions:
- How does social media marketing for eco-friendly personal care differ from social media marketing for other types of businesses?
- Is there anything special or unique that you can offer eco-friendly personal care businesses? Maybe you know how to reach their clients in a way other people wouldn't be able to.
- What is a realistic result you can offer your clients?
I'd try to wrap all of this up into a repeatable process and then market that to everyone for whom the process would work.
Great Video! Thanks a million! I've been doing a lot of work on my new agency division focused on Chiropractors, but most of the videos I've seen on the best niches to work with Chiropractors have really not been mentioned and I don't have that time to waste on a niche that may not be profitable. what do you think I should do? I'm also thinking of the Health and wellness niche, especially Gym and fitness.
Great video!!
Btw, do you think veterinarians is a good niche?
Vets are a great niche! Customer LTV is well over $1000. Local SEO focus too, so easy to get that working for them.
Do you have any ideas for a digital product with relationship sub niche
OMG! Thankyouuu❤❤❤❤
You're welcome 😊
Does your membership site help people get clients for digital marketing?
I’m focusing on upscale niche coffee shops and Upscale fitness studios that are planning to scale/ have potential to scale. Thoughts?
I'd pick fitness studios over coffee shops because, in general, I prefer high-ticket/low-volume businesses over high-volume/low-ticket businesses. Also, coffee shops have very thin margins and tend not to have much of an online marketing budget. One other point... if it were me, and I wanted to work with fitness studios, I'd broaden out to health and fitness businesses in general because they all have a very similar marketing pattern with the goal of acquiring new "members." Their lead acquisition funnel basically has these steps:
Discovery >> Traffic >> Landing Page >> Email Opt-in Lead Magnet >> Drip Nurturing Sequence >> Call Calendar >> Booked Call >> New Member
As you can see, that's very different from how a coffee shop would get customers. I don't need an email opt-in and a nurturing sequence to know that I'd like a cup of coffee. I also don't need to book a call with the coffee shop to see if their coffee is going to work for me.
how do you feel about Eye doctors as a niche?
Lee I really want to work with in a niche with high ticket clients 3-8k a month. I am thinking about working with cleaning businesses, web 3 businesses or education and consulting companies. One of my friends just closed 5,000 euro deal + 10% with an 8 figure consulting company. What do you think of these niches for a beginner?
Those are three very different niche markets. From the list I'd pick cleaning businesses but I'd probably broaden the niche to include other local service businesses as well because the lead generation strategy doesn't change very much across most local service businesses. Therefore you could have one solution that serves a wider niche which will make it easier to get leads without diluting your offer into something that is too generic.
Most people don't even know what web 3 is so I think it would be hard to reach that audience. You'd probably have a LOT of education to do which is always a bad sign. Education and consulting are good niches too but keep in mind that you're competing against some giants like Circle, Teachable, Podia, etc. that all have platforms targeting that audience. If you were to target online course creators you'd probably want to target people who feel like they are outgrowing the off-the-shelf solutions and need something more bespoke.
@@DoubleStack thanks a ton!
@@DoubleStack thank you o much for the reply.
What about solar companies?
Direct to consumer solar companies would be a great niche. Selling solar tech B2B (like solar farms) probably wouldn't be the best way to utilize the tools we have as digital marketers.
@@DoubleStack Any other good niches you would recommend for 2022? SaaS?
Btw is the d2c solar market saturated?
@@smmaagency6372 definitely not
opinion on asphalt and concrete niche?
What do you think about the auto detailing niche?
Auto detailing is a good niche because 1) the lifetime value of a detailing customer is usually over $1,000 2) auto detailers can make over $100k/year so it makes sense to spend at least $10k on marketing (10% of gross revenue) 3) you can create an educational journey for nurturing leads about why your auto detailing is the best. So, yes, auto detailing gets a thumbs up from me. 👍
@@DoubleStack how about pressure washing? There jobs are high dollar. It’ll be hard for me to charge over $1500 for detailers I think
What do u think about car wrapping and detailing?
I can see how that could work. Car wrapping might be more of a B2B service which makes it a little harder. B2C businesses spend double what B2B businesses spend on their marketing - at least as a percentage of their revenue. So, I normally try to focus on B2C. Detailing is different because it's the kind of thing where a client might come in every single month, whereas car wrapping is more of a one-time deal. When I see recurring service businesses like auto detailing, I immediately think of email marketing and follow up reminders as being a very helpful service to offer.
Lee How about Restaurant ..?🤔🤔
Restaurants can be good, especially if you can help with online orders and curbside pickup. That helps save a lot of money over using DoorDash or whatever. You can get some great functionality for this using the Orderable WordPress plugin. Chain restaurants have a lot of restrictions regarding their marketing. But, yes, local restaurants are great.
@@DoubleStack thanks a lot , According to your experience how much leads can a average Facebook ads with $15/day can create ,coz with this idea i can trigger their desire leads
@@rickendersingh363 lately we've found that you have to spend a lot more than $15/day to get results from Facebook ads. Basically, you need to get at least 50 "conversions" per week (about 7 or 8 per day) for your ad campaign to get out of "learning" mode. If your campaign never gets out of learning mode then things get really expensive quickly. The exact number vary a lot across different industries. For the campaigns I've been working with, we're seeing clicks cost about $3.00. So, $15 would get you about 5 clicks. If you've got a 20% conversion rate on your landing page that would mean you'd only get one lead per day. So, you'd probably need to spend at least $100/day to get enough traffic to generate the conversions needed to get out of learning mode so your campaign is optimized. Again, different industries will see different click-through rates and costs, but hopefully, this gets you in the ballpark.
@@DoubleStack new information sir.. thanks ..!
Not sure if you're still responding, but would mean a lot if you can guide me here. So I'm looking to target growing service businesses for my web design and development studio. Wanted to ask should I further niche it down or let it stay broad? Cause I do want to work with different industries such as law, healthcare etc that provide services to consumers. Your thoughts?
The key is to solve a deep problem that is common across all of the people you serve. There's no point in limiting the audience just for the sake of having fewer potential customers. The work you do will have a purpose like generating leads for local service businesses. Local lead generation differs vastly from getting leads for national brands or e-commerce businesses. So, if you become a local leads guru then the PURPOSE of hiring you is to get local leads. That purpose naturally scopes your audience down to the set of businesses looking for local leads. See how the purpose defines the scope?
So, if you're picking "growing service businesses" you'll want to create an offer that creates leads for those types of businesses. For example, you might want to include Local Service Ads in your offer which I talk about here: th-cam.com/video/BWyj_X1z4XE/w-d-xo.html
@@DoubleStack Thanks man. Got what you are saying! Much appreciated!
do you think luxury hotels is a good niche?
That is not a niche I have any experience with. Considering the current economy and the fact that there are already several HUGE websites for hotels and vacations, I think that would be a very hard market to break into. So, I'd give luxury hotels a thumbs down as a niche for a small agency to focus on.
Are real eatate agents a good niche for an SEO agency?
I personally would not target real estate agents for SEO for a variety of reasons.
- Most real estate agents work through a brokerage rather than having their own website
- Their "inventory" changes faster than organic SEO can index
- Real estate agents are notorious for not wanting to spend money on their own marketing - they tend to rely almost exclusively on relationships and word-of-mouth referrals
- For agents who do invest in marketing, paid ads tend to deliver a much better return on investment
I'd focus on local businesses that operate a little outside the mainstream of their industry. I created an entire video about the niches that I think are the "easy" niches. Check it out here: th-cam.com/video/mnFGzqArFaM/w-d-xo.html
@@DoubleStack thank you sir! Would love to see a video covering niches for SEO services one day.
Is photographer good to pick as a niche?
Yes, photography is a decent niche. It's not as good as niche health & wellness but it's still pretty good because there's a LOT we as web designers and digital marketers can do to get clients for photographers - especially portrait/family/wedding photography. More niche photography like landscape, real estate, and food photography is more challenging because the search volume/demand is lower. All that being said, yes, I think photography is a good niche for web designers. If you want to see my review of over 50 different niches, check this out: th-cam.com/video/iTYuV-YQxZk/w-d-xo.html
@@DoubleStack sure i will Thank you
I have two niches in mind to start my Web design business:
a) Brand + Web Design for Business Coaches and Creators
b) Brand + Web Design for Ecommerce Stores (Ecommerce can be niche downed to like: shoe industry etc)
I have an interest in both equally. Can you please let me know your expert opinion on choosing between these niches?
I am really confused your help will be very beneficial for me 🙏
Between those two options, I'd pick Ecommerce for two reasons. First, I know a lot of coaches and very few of them are hiring web designers for custom websites. Most of them are going to all-in-one platforms like Podia or Kajabi for their website and online courses. So, you'd have to compete against those giants.
Second, to me, it seems like coaches are a harder market to access. I think it would be easier to find e-commerce clients than it would be to find coaches.
Having said that, I also think that e-commerce in general, is too broad because that would include digital products, physical products, memberships, and subscriptions. The marketing strategy is so different between those different types of e-commerce. It's important to pick a niche where everyone in your selected niche can benefit from roughly the same marketing strategy. That way, you can get really good at serving them and bring results.
@@DoubleStack Thank you so so much for replying me. And for this kind gesture. I have a last question if I have to choose from two mentioned below:
a) Brand + Web Design for Photographers
b) Brand + Web Designer for Ecommerce Subscription based Business
What do you suggest? Thank you much again you are very kind 😊
@@umairtanveer8640 I'd definitely go with photographers. I'd set up a complete "business in a box" for them that included their website, Google Business Profile setup, lead magnet to collect email addresses on their website, Local SEO targeting "service in location" keywords, and a client portal where they can upload their work to review with their clients. ShootProof (www.shootproof.com/) is a good platform for client portal photographers. It includes the ability to sell digital photos as well as physical products like prints and photobooks. You can even outsource the fulfillment of those physical products through their platform. It's very nice. So, I'd package all that up and sell that to photographers as a "business in box" solution for portrait photographers who want to make a living with their camera.
@@DoubleStack Thanks a lot for your quick reply. Do you know? your videos and even your replies are value bombs. The value you are giving for free is something very appreciable. Thank you so much you have just made my mind very clear 🙏
hey Lee, I emailed you
Funny how plumbers call themselves marketers lol