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Okay I’m so glad to see someone opposing the other videos. Telling people that they need “zero experience in marketing” to start a digital marketing firm… HUGE red flag. It’s discrediting the people who are working their butts off to learn it and who are actually providing people with quality service. Great video, thank you for your honesty!
I’ve just began to show interest in digital marketing. My main worry is delivering the service that the client will have spent money on, I decided I’m going to work in my friends agency for a few months in different positions just to learn the in’s and out’s. The get rich quick mindset is a good motivator but can be the very reason an aspiring entrepreneur might never have longevity for their service and business overall. Thanks for your honesty, hard legitimate work pays off!
I work as freelance account manager and strategist. I always wondered why on Upwork there were so many people looking for media buyers with the exact same descriptions and $500 a client offer. After a while I started to see the videos and put two and two together. No wonder so many of my clients had these horribly managed accounts and clueless agencies. It's truly a pandemic of fake businesses. Appreciate you addressing this.
I 100% agree with you. I spent 6 years in my service company, 3 years practicing PPC, work with hundreds of shops and distribute film to my industry AND tint about 350-500 cars a year. I still felt very under skilled to offer PPC work to other shops. When they say it’s easy to make 10,000 a month I wish they would talk about the length of that client. It is not easy to scale and you need to know many skills to offer a digital marketing agency.
100% the 1-hour videos to setup an SMMA can be summarised as: know how to sell + be an expert at that specific niche that is all, the rest is business management and operations
Aaron, I couldn't agree more with you! I've been in the industry for 12 years, owning an agency for 6 years (before it got "cool"), and unfortunately, we're the ones that have to deal with these "agencies" because we pick up the pieces from these people taking money from businesses who have no idea what they're doing. Great video! I appreciate your content
I am in this industry as well, for 7 years. Don't worry about these "agencies" the time would test them, and most of them are failing the first year. I have serious clients that I am working with for years, they won't run away from me for sure. I am also sure that you have that kind of client as well, which makes the business secure.
Wouldn't it be funny to deliver not working ads? I mean those "businesses" are not able to tell what's good. That would be and easy way to get rid of them quickly 😆
Such a breath of fresh air Aaron, It's literally a conveyor belt strategy with this "arbitrage" method. Your work will look very generic and inconsistent I'd imagine, since you won't have a stable team. I couldn't in good conscience charge clients a premium price while paying someone from a poorer country very little to then pocket the profits for myself. I know that's literally what most businesses do with cheap labour. I'm hopefully going to start my own digital agency within the next few years, I am currently doing my MSc international marketing but did my undergrad in commercial photography. So product Photography is what I specialise in but I also do graphic and web design. At the moment while I'm studying I'm building up my website with client work, which I'm actually doing for one of my Modules at university. I have a few friends that are freelancers so if I were to do the whole hiring freelancers it would be them I'd go to, and I would also get involved myself and learn about their craft so I actually have a clue of what they do so I can create project briefs for them. Yeah I won't become a millionaire but I'd be doing something I love and to a higher standard. To make a business like this takes time and it needs a solid foundation not a weak one that will burn out quickly
I 100% agree. Let sanity prevail. I never understood how people 'build' businesses without real hard work, dedication and building lasting relationships with clients.
Thank you so much for clearing this up, literally no one else talks about this. Offering a service that you know nothing about seemed pretty weird to me. It's like saying "I know absolutely nothing about construction, but I'm going to become a general contractor and hire 10 people to work on people's homes while also subcontracting to roofers plumbers and electricians." I guess they omit the part that you have to get experience because that costs money - which goes against their claim that you can start this with no money at all.
Yep 100% agree. I will give it to them that the one thing they are good at is sales. But eventually if there is nothing backing up their claims it all falls down pretty quickly
These skills don’t gotta cost money, you can learn a lot of these skills by practicing and doing research. Even maybe find a couple clients and offer ur services for free to get some testimonials and start ur agency.
And also know the difference between marketing, advertising, and public relations and like he said in the video all the services that each of those can provide.
I do agree, I spent a couple months learning through courses, then worked for free for my first 2 clients. My first paying client was $500/mo and so far I've made them a 190X ROAS. (Local lead generation).
@@dannywestwood2971 Could you drop the courses that you used? I'm interested in the field but it seems pretty complicated to get into. I don't want to start and mess stuff up.
Hey Danny! Congrats on getting paying clients! Im starting a marketing agency and im planning to use the same strat as you! Was it easy to get free clients?
Believe in yourself, keep doing your research I’ve been doing it since 2017. I would say the key thing is stay humble in the beginning don’t be a shark cause you’ll only end being made a fool
Believe that if you want to achieve any success it takes time and work. On average it takes 3 years to get your business pass the early stage and start generating solid revenue. Getting clients and closing the deals is the most challenging part and sometimes it can’t go on for months. Coming from a person who helps companies grow and build their solid salesforce for over 10 years now.
Really good facts in this video! Running an agency isn't easy! We currently deal with at least 2 - 3 clients each month alone who have had a poor website design done by an inexperienced web designer.
THANK YOU FOR THIS VIDEO! It is so frustrating seeing all guys who are effectively just sh*tty freelancers calling themselves agencies. To really build a true agency with employees and different departments. It takes an INCREDIBLE amount of work. Something that I do not agree with is that you need to be and EXPERT in one of the services you offer. I am a firm believer in hiring people much smarter then yourself. Now it becomes harder if you are just hiring freelancers. But thats why most of my employees work in the physical office and are full time employees that only work for me. Then I can focus on building my sales team. I am not sure where you are at with your agency but keep up the great work man! And yes SALES is a huge skill you will need.
My pleasure Jack yeah it really frustrates me as well! For the whole expert thing that is a preference for me so that I can troubleshoot any issues and also make sure that my guys are doing everything correctly. All the best with your agency as well 👍🏻
@@AaronYoungGoogleAds I personally go the route of hiring those experts as my part of my QA (quality assurance) team. Going the route of a corporate advertising agency. Project manages and the full corporate infrastructure.
@@OfficialJackChristensen Sir I just want to start some type of work (online) that I can earn. Can you help me in deciding what I can do? Btw I am a college student of CSE
I've been trying to learn as much as possible about digital marketing for a good while. And yes, people or TH-camrs are really making marketing look very "Sprezzatura". Thank you, Aaron for making this clear, for me and many others who are new in this industry.
I love this Aaron! I've literally been writing up some points to talk about this in a new video of mine. Even becoming a freelancer or consultant for those who don't want to run an agency - can be still be tough, it's again - undersold. Great post and keep em coming! 👌
This is brilliant, I’ve recently been working toward starting a agency that specialises in seo and organic marketing, and have found that before starting this buisness, you NEED to know exactly how everything works
I don’t know why Iman is in the thumbnail. He’s talked about how you have to put in hard work a bunch of times. He has his whole journey on his channel from when he was 15 and it took him years to get where he is
I agree with you on the skills you need to be able to have. However I think the #2 you need skills for ads, seo and website. If the website is not right your ads will not perform as best and the website to be on point needs to be an on-page seo website
You just saved my life, I honestly just finished watching a video training from those so called (gurus) Telling me I don’t need to have any knowledge of Digital marketing I found it weird because I have over 2 years worth of experience with (Facebook Ads) and I know how tricky it can be especially when you have to troubleshoot Thank you for speaking the truth ❤ You’ve earned a new subscriber and I will tell all my friends about you ❤
If you know how to sell and how to organize a team, that should be enough to grow for business. You don't need to be an expert. Of course, you should have the right knowledge of digital marketing or website development to be able to supervise and guide your team.
Thank you for this. I’m an in-house, and the company hired a third-party. It was a disaster, until I came in. It was so bad, I considered if I ever gave products which they produced, I would have failed a marketing project in school (not saying school is a requirement but it definitely set a standard for me.) It definitely makes a difference to truly know the industry, vs. becoming a marketing mill and targeting businesses that are expecting professional work. I can’t considering it marketing. Loved this video!
Thanks for the advice Aaron but there is 1 major struggle that I could not get the answer for. How do we sell to the VERY FIRST client in order to successfully complete the job and have a case study? Any advice for that very first contract? on how to make him sign?
@@antidelusionalpeepsyou didn't get it as per entrepreneur pov you have to work for free for the first time ... Mm i guess you've heard of free trial .. he didn't mean offer complete free service.. he basically meant like ... Do a free portion of it or said that you will pay only when you see one half of the results ... Selling completely free is absolutely worst
-focus on one specific niche, for example, Google ads, and become an expert in that area -your success stories can help you get more sales and more income -your businnes grow won't be linear but exponential -most people will overstimate what they can do in 1 years and understimate what they can achiev in 10 years.
I 100% agree with you. lots fakers out there I spent 30 years in my service company, last 3 years providing email marketing for every business needs. i see it all super video keep up slapping them
Thank you Aaron, For guiding us to the right path. It is sad that we are parting ways as I prefer Social Media Management rather than Google ads but still Thank you 🌟
I would say the other way around: become a skilled master, and then learn how to sell that skill through providing a value to the people. Money is just a consequence ✌️
So recently i started a graphic/logo design brand. been doing designs for some years for clients and i thought i could expand my job as a brand and work with others to create a place for people to get work and for clients to get results by me and future colleagues. I've recently started and I'm loving the process of creating a brand and doing business management stuff. a dream of mine. but i understand that I'm not gonna be making mony of of it for a while, so i'll be working my a' off for some time, but i enjoy it alot and want to work on it. i still have my remote job and make some money to take care of my expenses, but my main focus is on this brand and getting attractions towards it. i don't dream about this becoming a million dollar brand or be something super special, but i really love the process, and this kind of work is really enjoyable for me. there is a thing tho, yesterday i watched a video with some title like " how young success, young entrepreneurship is a lie". well as i said I'm not dreaming about this to make millions, but still im following a dream of creating a brand at a young age (23). the video kinda said you should work for others, learn till you're older, then become an entrepreneur when you are 30 or 40. and a lot of comments were agreeing with it and they said they are 30 40 and know what they are talking about. so now, im wondering if im doing something wrong? am i wasting my time with this? should i just give up on this and go work for others? i said i still have a job and always had one since i was 15 16, but my main focus now is building this thing and when it's getting results, im slowly going to go full time on it. so I'm in a dilemma right now, should i cross off the brand and just continue doing work for other till im older, or i should stick with it and do something that is important to me and im passionate about? i don't have a single doubt about myself, and my potential, but i don't want to do something that is not what i think it is
This video is bs because nobody said that you wont be delivering and it wont be difficult. The only thing that makes this worthwhile and attractive is that its a low barrier to entry business for people. There is no shortcut to anything. We know this.
He explains the basics that you need first to start and learn the "how" in detail. Quite different from all the videos promising results without being clear on what you need to learn first to be successful.
This is great, I’ll definitely be checking out more of your videos. I have a local family friend real estate agent who’s helped us out and been close these for 10 years. I was thinking about reaching out to her and offering to build a website, set up auto text back and run ads for free in exchange for referrals as she knows many real estate agents and loan officers. Of course I’ll implement all of your suggestions also. Whats your opinion on this strategy?
Your video structure is like most here on youtube: Differentiation from competitors Credability Problem Solution Offer Link Which is common and follows the common principles, but the value knowledge you provided (1. Do Sales, 2. Expertise) is not too different from your competitors. Still liked the video. good work.
Hi Aaron, or anyone else reading that is in the industry. I am less concerned about "Getting rich quick" and more concerned about being able to live the lifestyle I desire, if I was to pursue this as a career. The lifestyle I speak of is, working for myself and in any location I want, I feel (and hope) its not a pipedream, but a reality if you are able to make it in this field. Can anyone confirm or add some tips/advice? :)
You have some good points in this video but you are forgetting that there are a lot of people making it and reaching a lot of success in this field, what im trying to say os that it is possible I personally started a week ago and im better off then in any other job I had in the past I am encountering many challenges but I an overcoming obstacles I never thought I could
Yes a lot of those videos seem so flimsy. I'm watching them thinking there are so many holes in their explanations and strategies, which they always seem to conveniently ignore.
Don’t believe anyone who’s is trying to sell you something, at the very best they are speaking half truths… the best way to start anything is to read and research about it then after you get a hold of the concept do it till your comfortable with it… but sometimes u get lucky and you start making the money, depending on what you begin with and when you begin it… if your a hustler then do it and if u fail then u learn from ur mistakes…
Completely agree. I find it hilarious that many of these "Start a SMMA in 1 month" videos. Like holy shit what a scam you're teaching people to start. I could *never* ask people for their hard earned money for something I just learned a couple weeks ago. People need to learn patience. I'd been doing web development for 6 years, a few years of which I worked at a marketing agency, before I started my web/marketing agency. I was never comfortable with sales until I had built up years of experience. Anyone who wants to start a SMMA should first start some sort of simple business like an e-commerce store or affiliate marketing blog, etc. before moving to a marketing agency. You need to get deep experience marketing products before you start selling those services to people. If you can't start a successful small business doing e-commerce or something similar, you are absolutely NOT QUALIFIED to be starting a marketing agency. And it is incredibly obvious how many people fail because of how apprehensive companies are to pay for marketing agencies, because 90% of marketing agencies are scams due to inexperience. For me to get a sale, many companies want to see so much proof that I can actually do what I say I can even for simple services like SEO because so many companies they've tried working with completely failed to deliver what was promised.
Great video! Thank you for sharing this info! I have a question for you if you don't mind - Is closing via zoom / video calls crucial, or can someone close well over the phone if they have mastered their expertise in the service they are selling and understand the mechanics of their target niche?
im looking into get into the digital agency business but where I'm starting is getting some digital stand up screens or some screens to hang to sell ad time on them, I have some sales back ground so i can sell what other skills would i need before i start on this rout.
Hi Aaron, great video and thanks for highlighting this issue of digital marketing agencies selling the dream without helping people achieve overnight success while travelling the world without a care. I have been in digital marketing for around 10 years and don't know any business owners with this kind of lifestyle. I and many other honest agencies/freelancers in Australia are happy you have highlighted the real-world skills needed to become a specialist in one of the digital marking channels to be a proficient user of Google Ads, SEO or some other channel. It takes time to become an expert, and there is no way anyone will make the ridiculous amounts of money these people claim is possible.
No worries at all I totally understand that it is not for everyone. We already have a strong community who are finding great value in the 2 live sessions a month and supportive community feed. I hope you continue to find value in my free teaching on YT.
Most coaches are just seeing green. They don’t care that 95% of their students never make back what they spent on their course. Most people will try running an agency, make no money, then quit. It’s definitely not an easy industry to jump into in 2022.
Personally I think it’s good to have a general understanding about all platforms BUT have expert knowledge in one area (for me it’s Google Ads). The reason for this is because if you excel in one area you charge a much higher management fee and you can bring significant business changing results that are worth every cent that you are charging.
I don't understand why would you say what you are saying, and have a thumbnail like the one you have. You say 2 most important things are 1) Knowing how to sell and 2) Being an expert And how do you think anyone starting is going to have those 2 things already? Of course, no one knows to sell because they are just starting, but they will understand that once they start working on their business, everyone starts not knowing anything... I find your video very ignorant and annoying.
hey aaron your video is pure facts! i'm learning the hard way that running an smma agency isn't as easy as a lot of these guru's make it seem. Now i understand that i need to become an expert to my field (facebook ads) but being new to the industry and having no experience on sales etc i'm having a lot of trouble in finding clients that i can work for and gain experience. I have no money (still in school) and no experience running facebook ads. How can i attract new clients, and convince them that i can help them? with no testimonials and no prior experience? and while not having any money to run advertisements for myself to gain experience through my agency first, before feeling ready to serve people?
I strongly recommend you start a simple business first, and hone in your marketing skills there. It is incredibly difficult to start a marketing agency without any money or experience, I genuinely have no idea how this trend became a thing. Start a simple clothing brand, blog, service company, etc. and learn to market it well. Then you can pivot to helping other companies like yours with their marketing. The company you start doesn't necessarily need to become highly profitable or scalable, you just need a sandbox to practice real marketing and sales. I recommend a service industry company if you're serious about moving to social media marketing, because more skills you learn will translate since a SMMA is a service company.
@@arua152 thank you for the info ryan i will start researching about service industry and see what can i do from there. Can i ask, what is your professional field what are you doing?
@@dimitrisatha573 I suggest reaching out to friends and family and seeing if they know anyone that you could do work for free. You could also reach out to small businesses and do the same, offer services for free. Of course in both scenarios they would pay for the ads, but you won't be charging them for your time and expertise. This will hone your skills in the industry you want to be in. After that you can then market yourself to businesses confidently.
How do u even break into SMMA then? Make a website that looks like something your niche would run, invest $1000 to test run Google ad campaign, try to drive traffic & sales to that website? Close those leads, give the hot leads away in exchange for signing an SMMA client? What if I don't have $1000?
@@tantona525 You have to pay for the google ads though so I think the questions is where do I get the $1,000 to put into actually testing the ads. You can easily as a smaller business to run ads for them for free but making the actual ads itself cost money....Where will tha money come from.
@@amanivariety there's no way u can demand that 1k from the small business itself to run those ads right? Theres no reason they'd take a chance on a beginner like u, esp with no case studies.
The focus is to work in the industry first so either start at an agency or work with a client where they are paying for the ads. The first client is always the hardest to get - so it does not come easy
My Business Partner and I have buildt the website for our Agency, and hoped that clients will reach out. We just had to sell, which is what we.ve been avoiding>
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True. Money in the bank is a business first and foremost.
My pleasure
Thank God i thought that digital Marketing itself doesnt Work but its Just Harder than they subscribe
Which recording software do you use when showing the google ads interface parts?
How can I be one... Sir
Thank You for sharing this. 2 key take aways
1. Learn how to sell
2. Become an Expert in your craft
Okay I’m so glad to see someone opposing the other videos. Telling people that they need “zero experience in marketing” to start a digital marketing firm… HUGE red flag. It’s discrediting the people who are working their butts off to learn it and who are actually providing people with quality service. Great video, thank you for your honesty!
I’ve just began to show interest in digital marketing. My main worry is delivering the service that the client will have spent money on, I decided I’m going to work in my friends agency for a few months in different positions just to learn the in’s and out’s. The get rich quick mindset is a good motivator but can be the very reason an aspiring entrepreneur might never have longevity for their service and business overall. Thanks for your honesty, hard legitimate work pays off!
My pleasure! Focus on the long game and becoming an expert because once you have achieved that status you can THEN very quickly scale your income
Get projects we will deliver as white labels
@@rohitgarg7642 What do you mean?
I work as freelance account manager and strategist. I always wondered why on Upwork there were so many people looking for media buyers with the exact same descriptions and $500 a client offer. After a while I started to see the videos and put two and two together. No wonder so many of my clients had these horribly managed accounts and clueless agencies. It's truly a pandemic of fake businesses. Appreciate you addressing this.
Good point
I 100% agree with you. I spent 6 years in my service company, 3 years practicing PPC, work with hundreds of shops and distribute film to my industry AND tint about 350-500 cars a year. I still felt very under skilled to offer PPC work to other shops. When they say it’s easy to make 10,000 a month I wish they would talk about the length of that client. It is not easy to scale and you need to know many skills to offer a digital marketing agency.
get this on
technologia4life.blogspot.com/2023/01/how-to-create-new-marketing.html#4
100% the 1-hour videos to setup an SMMA can be summarised as: know how to sell + be an expert at that specific niche
that is all, the rest is business management and operations
Agreed 👍🏻
Aaron, I couldn't agree more with you! I've been in the industry for 12 years, owning an agency for 6 years (before it got "cool"), and unfortunately, we're the ones that have to deal with these "agencies" because we pick up the pieces from these people taking money from businesses who have no idea what they're doing. Great video! I appreciate your content
100% agree. Plus congratulations on being in the industry for 10+ years while still keeping your hair 😂😂😂
I am in this industry as well, for 7 years. Don't worry about these "agencies" the time would test them, and most of them are failing the first year. I have serious clients that I am working with for years, they won't run away from me for sure. I am also sure that you have that kind of client as well, which makes the business secure.
@@SPD8585 oh yeah, I’m not worried. The proof is in the pudding as they say. Good luck!
@@AaronYoungGoogleAds haha thank you, although, there’s a lot of gray!
Wouldn't it be funny to deliver not working ads? I mean those "businesses" are not able to tell what's good. That would be and easy way to get rid of them quickly 😆
You're so right that without hard work and persistence, no one can be successful instantaneously. Thank you for adding truth to all the lies
My pleasure 👍🏻
get this on
technologia4life.blogspot.com/2023/01/how-to-create-new-marketing.html#4
Such a breath of fresh air Aaron, It's literally a conveyor belt strategy with this "arbitrage" method. Your work will look very generic and inconsistent I'd imagine, since you won't have a stable team. I couldn't in good conscience charge clients a premium price while paying someone from a poorer country very little to then pocket the profits for myself. I know that's literally what most businesses do with cheap labour.
I'm hopefully going to start my own digital agency within the next few years, I am currently doing my MSc international marketing but did my undergrad in commercial photography. So product Photography is what I specialise in but I also do graphic and web design. At the moment while I'm studying I'm building up my website with client work, which I'm actually doing for one of my Modules at university. I have a few friends that are freelancers so if I were to do the whole hiring freelancers it would be them I'd go to, and I would also get involved myself and learn about their craft so I actually have a clue of what they do so I can create project briefs for them.
Yeah I won't become a millionaire but I'd be doing something I love and to a higher standard. To make a business like this takes time and it needs a solid foundation not a weak one that will burn out quickly
I 100% agree. Let sanity prevail. I never understood how people 'build' businesses without real hard work, dedication and building lasting relationships with clients.
Thank you so much for clearing this up, literally no one else talks about this. Offering a service that you know nothing about seemed pretty weird to me.
It's like saying "I know absolutely nothing about construction, but I'm going to become a general contractor and hire 10 people to work on people's homes while also subcontracting to roofers plumbers and electricians."
I guess they omit the part that you have to get experience because that costs money - which goes against their claim that you can start this with no money at all.
Yep 100% agree.
I will give it to them that the one thing they are good at is sales. But eventually if there is nothing backing up their claims it all falls down pretty quickly
These skills don’t gotta cost money, you can learn a lot of these skills by practicing and doing research. Even maybe find a couple clients and offer ur services for free to get some testimonials and start ur agency.
get this on
technologia4life.blogspot.com/2023/01/how-to-create-new-marketing.html#4
@AaronYoungGoogleAds have you done a tutorial on how to start doing this? I would like to start too, please.
Finally!!! Found someone with no BS!
Thank you & welcome 🙏🏻
I think the most important of all is to actually know what is MARKETING.
And also know the difference between marketing, advertising, and public relations and like he said in the video all the services that each of those can provide.
@@rosalinasantos3078 100%. So many agencies don’t know anything about it
the most honest type of video on this i have seen to date. love it
this makes way more sense ! this is the missing ingredient in all the videos i've watched so far ! thanks so much aaron!
I do agree, I spent a couple months learning through courses, then worked for free for my first 2 clients. My first paying client was $500/mo and so far I've made them a 190X ROAS. (Local lead generation).
That’s amazing well done Danny
@@AaronYoungGoogleAds Thanks Aaron, although it's easier to get great results when you work with a great business!
@@dannywestwood2971 Could you drop the courses that you used? I'm interested in the field but it seems pretty complicated to get into. I don't want to start and mess stuff up.
@@dannywestwood2971 hey man, I have a similar strategy to you. Can I connect with you on IG?
Hey Danny! Congrats on getting paying clients! Im starting a marketing agency and im planning to use the same strat as you! Was it easy to get free clients?
Well thank you now I don’t know who to believe 😑
Main thing Geaux is to start, focus on increasing your skills in Google Ads & selling
Believe in yourself, keep doing your research I’ve been doing it since 2017. I would say the key thing is stay humble in the beginning don’t be a shark cause you’ll only end being made a fool
Perfect one skill at a time. I think that’s the best way to do it imo.
😂
Believe that if you want to achieve any success it takes time and work. On average it takes 3 years to get your business pass the early stage and start generating solid revenue. Getting clients and closing the deals is the most challenging part and sometimes it can’t go on for months. Coming from a person who helps companies grow and build their solid salesforce for over 10 years now.
Really good facts in this video! Running an agency isn't easy! We currently deal with at least 2 - 3 clients each month alone who have had a poor website design done by an inexperienced web designer.
THANK YOU FOR THIS VIDEO! It is so frustrating seeing all guys who are effectively just sh*tty freelancers calling themselves agencies. To really build a true agency with employees and different departments. It takes an INCREDIBLE amount of work. Something that I do not agree with is that you need to be and EXPERT in one of the services you offer. I am a firm believer in hiring people much smarter then yourself. Now it becomes harder if you are just hiring freelancers. But thats why most of my employees work in the physical office and are full time employees that only work for me. Then I can focus on building my sales team. I am not sure where you are at with your agency but keep up the great work man! And yes SALES is a huge skill you will need.
My pleasure Jack yeah it really frustrates me as well!
For the whole expert thing that is a preference for me so that I can troubleshoot any issues and also make sure that my guys are doing everything correctly.
All the best with your agency as well 👍🏻
@@AaronYoungGoogleAds I personally go the route of hiring those experts as my part of my QA (quality assurance) team. Going the route of a corporate advertising agency. Project manages and the full corporate infrastructure.
@@OfficialJackChristensen Sir I just want to start some type of work (online) that I can earn. Can you help me in deciding what I can do?
Btw I am a college student of CSE
I've been trying to learn as much as possible about digital marketing for a good while. And yes, people or TH-camrs are really making marketing look very "Sprezzatura".
Thank you, Aaron for making this clear, for me and many others who are new in this industry.
Mind blowing. Thank you that you live in our era!
Good topic. Its taken me 10 years to grow our agency & learn Google Ads. Thank for the great content
I love this Aaron!
I've literally been writing up some points to talk about this in a new video of mine. Even becoming a freelancer or consultant for those who don't want to run an agency - can be still be tough, it's again - undersold. Great post and keep em coming! 👌
Will said!
Nobody talks about the skills needed!
Everybody is talking about the results while nobody is talking about the process.
This is brilliant, I’ve recently been working toward starting a agency that specialises in seo and organic marketing, and have found that before starting this buisness, you NEED to know exactly how everything works
Thanks Jay & all the best with your business in 2023
I don’t know why Iman is in the thumbnail. He’s talked about how you have to put in hard work a bunch of times. He has his whole journey on his channel from when he was 15 and it took him years to get where he is
please don't believe Iman. His makes money by creating youtube videos not by his"agency"
@@geovani__m So we should believe you lmao? Pathetic
Thank you brother, I was waiting for info like this! They all talk about building an agency but not the actual SKILLS, how to develop them.
My pleasure
Ready to dive in and learn! This is a serious game-changer if you put in the work.
I agree with you on the skills you need to be able to have. However I think the #2 you need skills for ads, seo and website. If the website is not right your ads will not perform as best and the website to be on point needs to be an on-page seo website
U motivated the shi*t out of me bro
You just saved my life,
I honestly just finished watching a video training from those so called (gurus)
Telling me I don’t need to have any knowledge of Digital marketing
I found it weird because I have over 2 years worth of experience with (Facebook Ads) and I know how tricky it can be especially when you have to troubleshoot
Thank you for speaking the truth ❤
You’ve earned a new subscriber and I will tell all my friends about you ❤
My pleasure Kelvin all the best for your business in 2023 👍🏻
Hmm I like this guy! Definitely doesn’t sugar coat like almost everyone else on TH-cam
If you know how to sell and how to organize a team, that should be enough to grow for business. You don't need to be an expert. Of course, you should have the right knowledge of digital marketing or website development to be able to supervise and guide your team.
Your 10 mn video is a gold mine. Thanks a lot !
Thank you for this. I’m an in-house, and the company hired a third-party. It was a disaster, until I came in. It was so bad, I considered if I ever gave products which they produced, I would have failed a marketing project in school (not saying school is a requirement but it definitely set a standard for me.) It definitely makes a difference to truly know the industry, vs. becoming a marketing mill and targeting businesses that are expecting professional work. I can’t considering it marketing. Loved this video!
Finally someone put words to the thoughts running through my head while doing one of these course. Thank you Aaron!
Thanks for the advice Aaron but there is 1 major struggle that I could not get the answer for. How do we sell to the VERY FIRST client in order to successfully complete the job and have a case study? Any advice for that very first contract? on how to make him sign?
You just work for free, or sell them on results, when you have track record people will come to you
@@Chris-kq8xk Work for free?🤣 What level of slavery is this for real
@@antidelusionalpeepsyou didn't get it as per entrepreneur pov you have to work for free for the first time ... Mm i guess you've heard of free trial .. he didn't mean offer complete free service.. he basically meant like ... Do a free portion of it or said that you will pay only when you see one half of the results ... Selling completely free is absolutely worst
-focus on one specific niche, for example, Google ads, and become an expert in that area
-your success stories can help you get more sales and more income
-your businnes grow won't be linear but exponential
-most people will overstimate what they can do in 1 years and understimate what they can achiev in 10 years.
I 100% agree with you. lots fakers out there I spent 30 years in my service company, last 3 years providing email marketing for every business needs. i see it all super video keep up slapping them
All these ppl are the same bro. He said don’t trust them only to sell you a course at the end 🤣🤣
Exactly
Wheres the course and the free webinar
Thank you Aaron, For guiding us to the right path. It is sad that we are parting ways as I prefer Social Media Management rather than Google ads but still Thank you 🌟
that's a very honest video, from someone whos is just jumping into the industry, you just gained a subscriber, keep up the good work.
You really have to love the thumbnail. It’s such a good slap in the face to those garbo channels
Haha thanks Max
F.A.C.T.S, everyone is a guru these days. Thank you for this video.
Thanks for the information. I will definitely try do just that!
Thanks. Good to find someone finally talking sense.
I would say the other way around: become a skilled master, and then learn how to sell that skill through providing a value to the people. Money is just a consequence ✌️
So recently i started a graphic/logo design brand. been doing designs for some years for clients and i thought i could expand my job as a brand and work with others to create a place for people to get work and for clients to get results by me and future colleagues. I've recently started and I'm loving the process of creating a brand and doing business management stuff. a dream of mine.
but i understand that I'm not gonna be making mony of of it for a while, so i'll be working my a' off for some time, but i enjoy it alot and want to work on it.
i still have my remote job and make some money to take care of my expenses, but my main focus is on this brand and getting attractions towards it. i don't dream about this becoming a million dollar brand or be something super special, but i really love the process, and this kind of work is really enjoyable for me.
there is a thing tho, yesterday i watched a video with some title like " how young success, young entrepreneurship is a lie". well as i said I'm not dreaming about this to make millions, but still im following a dream of creating a brand at a young age (23).
the video kinda said you should work for others, learn till you're older, then become an entrepreneur when you are 30 or 40. and a lot of comments were agreeing with it and they said they are 30 40 and know what they are talking about.
so now, im wondering if im doing something wrong? am i wasting my time with this? should i just give up on this and go work for others?
i said i still have a job and always had one since i was 15 16, but my main focus now is building this thing and when it's getting results, im slowly going to go full time on it.
so I'm in a dilemma right now, should i cross off the brand and just continue doing work for other till im older, or i should stick with it and do something that is important to me and im passionate about?
i don't have a single doubt about myself, and my potential, but i don't want to do something that is not what i think it is
Very informative, thank you for sharing. 👍🏻👍🏻
My pleasure
What's funny is the guy in the bottom right corner of the preview picture is right above this vid when you type how to digital market 😂
This video is bs because nobody said that you wont be delivering and it wont be difficult. The only thing that makes this worthwhile and attractive is that its a low barrier to entry business for people. There is no shortcut to anything. We know this.
I’m 13 and I’m tryna become rich I’m starting now and I’m learning this is the career I’ve chosen
I clicked on your video for “ how to start” but you never explain “how”. This video is the same as all TH-cam video
He explains the basics that you need first to start and learn the "how" in detail. Quite different from all the videos promising results without being clear on what you need to learn first to be successful.
To summarize his video. You have to learn a skill first before starting to do something u have no idea about.
@@tantona525 how , what kind of skill and what do companies do ? i need answers but nobody is actually teaching us anything
@@gyaaAAaaaaaaaat look up “senator we run ads” on TH-cam been insanely helpful
Thank you! Yes 🙌🙌🙌 I was so confused when some of this TH-cam blogger said go on canva and design from there my reaction ➡️ 🤨🤔🧐
Thank you for being realistic
My please Anthony
this is true, I learned from my experince beside skills you need money to do some ads
quickest way to do this is by using a step by step guide and ready made for you website
This is great, I’ll definitely be checking out more of your videos.
I have a local family friend real estate agent who’s helped us out and been close these for 10 years. I was thinking about reaching out to her and offering to build a website, set up auto text back and run ads for free in exchange for referrals as she knows many real estate agents and loan officers. Of course I’ll implement all of your suggestions also.
Whats your opinion on this strategy?
Your video structure is like most here on youtube:
Differentiation from competitors
Credability
Problem
Solution
Offer
Link
Which is common and follows the common principles,
but the value knowledge you provided (1. Do Sales, 2. Expertise) is not too different from your competitors.
Still liked the video. good work.
Where do you get success stories to use in your pitch to get more clients yet you're only starting to build the agency?!
This is great information and a good video, but if you get a pop filter for your mic it would have much better sound quality
Hi Aaron, or anyone else reading that is in the industry. I am less concerned about "Getting rich quick" and more concerned about being able to live the lifestyle I desire, if I was to pursue this as a career. The lifestyle I speak of is, working for myself and in any location I want, I feel (and hope) its not a pipedream, but a reality if you are able to make it in this field.
Can anyone confirm or add some tips/advice? :)
completely agree bro, thanks for teh great content
No problem 👍
I was looking for a good educator. Loved the video, Aaron!🔥
Great and helpful content! Thanks for sharing
My pleasure
You have some good points in this video but you are forgetting that there are a lot of people making it and reaching a lot of success in this field, what im trying to say os that it is possible I personally started a week ago and im better off then in any other job I had in the past I am encountering many challenges but I an overcoming obstacles I never thought I could
Yes a lot of those videos seem so flimsy. I'm watching them thinking there are so many holes in their explanations and strategies, which they always seem to conveniently ignore.
Exactly! thanks mate
Don’t believe anyone who’s is trying to sell you something, at the very best they are speaking half truths… the best way to start anything is to read and research about it then after you get a hold of the concept do it till your comfortable with it… but sometimes u get lucky and you start making the money, depending on what you begin with and when you begin it… if your a hustler then do it and if u fail then u learn from ur mistakes…
what would you say is the highest paid digital marketing skill?
Great material G, thanks
Completely agree. I find it hilarious that many of these "Start a SMMA in 1 month" videos. Like holy shit what a scam you're teaching people to start. I could *never* ask people for their hard earned money for something I just learned a couple weeks ago.
People need to learn patience. I'd been doing web development for 6 years, a few years of which I worked at a marketing agency, before I started my web/marketing agency. I was never comfortable with sales until I had built up years of experience.
Anyone who wants to start a SMMA should first start some sort of simple business like an e-commerce store or affiliate marketing blog, etc. before moving to a marketing agency. You need to get deep experience marketing products before you start selling those services to people.
If you can't start a successful small business doing e-commerce or something similar, you are absolutely NOT QUALIFIED to be starting a marketing agency. And it is incredibly obvious how many people fail because of how apprehensive companies are to pay for marketing agencies, because 90% of marketing agencies are scams due to inexperience.
For me to get a sale, many companies want to see so much proof that I can actually do what I say I can even for simple services like SEO because so many companies they've tried working with completely failed to deliver what was promised.
Great video! Thank you for sharing this info! I have a question for you if you don't mind - Is closing via zoom / video calls crucial, or can someone close well over the phone if they have mastered their expertise in the service they are selling and understand the mechanics of their target niche?
Hey I like this guy 👍🏾very informative easy to understand thank you sir 🙂
The best business model is to sell the shovels and you are doing that as well. Good video anyways. I took some notes.
im looking into get into the digital agency business but where I'm starting is getting some digital stand up screens or some screens to hang to sell ad time on them, I have some sales back ground so i can sell what other skills would i need before i start on this rout.
Thanks for realistic advice ❤
Seasoned salesperson i this field. Coming back after a sea change. Who/can/ do you recommend any white label products for SEO and PPC ?
Great content as always
Thanks Pawel 👍🏻
Hi Aaron, great video and thanks for highlighting this issue of digital marketing agencies selling the dream without helping people achieve overnight success while travelling the world without a care. I have been in digital marketing for around 10 years and don't know any business owners with this kind of lifestyle.
I and many other honest agencies/freelancers in Australia are happy you have highlighted the real-world skills needed to become a specialist in one of the digital marking channels to be a proficient user of Google Ads, SEO or some other channel. It takes time to become an expert, and there is no way anyone will make the ridiculous amounts of money these people claim is possible.
Absolutely. Agree thanks
$99 a month to subscribe to a forum is never gonna happen for me, mate.
No worries at all I totally understand that it is not for everyone. We already have a strong community who are finding great value in the 2 live sessions a month and supportive community feed.
I hope you continue to find value in my free teaching on YT.
Stay broke g - $100 is literally nothing
Thank to your trasparent review sir...👍👈
My pleasure
thank you for the video sir
They all copy paste each other and say not to watch the others 😂😂
idk. i’d feel more inclined to trust you if this wasn’t just to sell a course that costs $100 /month
Most coaches are just seeing green. They don’t care that 95% of their students never make back what they spent on their course. Most people will try running an agency, make no money, then quit. It’s definitely not an easy industry to jump into in 2022.
Hi Thomas agreed that’s why I wanted to share a more real perspective that it takes time & effort for success
Does your community have a starting point for those who want to start in digital marketing? Besides learning google ads how to start teh business?
This is some good advice 🎉
Thanks Caden
Sell is king! 🎉🎉🎉
Hey man how are you? Thanks for the video. Do you think its good to learn different social media platforms like meta and google as well?
And tiktok ads, and email marketing. Snap chat, pinterest.
Personally I think it’s good to have a general understanding about all platforms BUT have expert knowledge in one area (for me it’s Google Ads).
The reason for this is because if you excel in one area you charge a much higher management fee and you can bring significant business changing results that are worth every cent that you are charging.
I don't understand why would you say what you are saying, and have a thumbnail like the one you have. You say 2 most important things are 1) Knowing how to sell and 2) Being an expert
And how do you think anyone starting is going to have those 2 things already? Of course, no one knows to sell because they are just starting, but they will understand that once they start working on their business, everyone starts not knowing anything... I find your video very ignorant and annoying.
Thanks.
hey aaron your video is pure facts! i'm learning the hard way that running an smma agency isn't as easy as a lot of these guru's make it seem. Now i understand that i need to become an expert to my field (facebook ads) but being new to the industry and having no experience on sales etc i'm having a lot of trouble in finding clients that i can work for and gain experience. I have no money (still in school) and no experience running facebook ads. How can i attract new clients, and convince them that i can help them? with no testimonials and no prior experience? and while not having any money to run advertisements for myself to gain experience through my agency first, before feeling ready to serve people?
I strongly recommend you start a simple business first, and hone in your marketing skills there. It is incredibly difficult to start a marketing agency without any money or experience, I genuinely have no idea how this trend became a thing.
Start a simple clothing brand, blog, service company, etc. and learn to market it well. Then you can pivot to helping other companies like yours with their marketing. The company you start doesn't necessarily need to become highly profitable or scalable, you just need a sandbox to practice real marketing and sales. I recommend a service industry company if you're serious about moving to social media marketing, because more skills you learn will translate since a SMMA is a service company.
@@arua152 thank you for the info ryan i will start researching about service industry and see what can i do from there. Can i ask, what is your professional field what are you doing?
@@dimitrisatha573 I suggest reaching out to friends and family and seeing if they know anyone that you could do work for free. You could also reach out to small businesses and do the same, offer services for free. Of course in both scenarios they would pay for the ads, but you won't be charging them for your time and expertise. This will hone your skills in the industry you want to be in. After that you can then market yourself to businesses confidently.
Start doing it for free.
Hey there,can you make dedicated videos for clickbank and google ads
How do u even break into SMMA then? Make a website that looks like something your niche would run, invest $1000 to test run Google ad campaign, try to drive traffic & sales to that website? Close those leads, give the hot leads away in exchange for signing an SMMA client? What if I don't have $1000?
Maybe try to find a couple clients that u can do work for free, just to get your self out there
@@tantona525 You have to pay for the google ads though so I think the questions is where do I get the $1,000 to put into actually testing the ads. You can easily as a smaller business to run ads for them for free but making the actual ads itself cost money....Where will tha money come from.
@@amanivariety there's no way u can demand that 1k from the small business itself to run those ads right? Theres no reason they'd take a chance on a beginner like u, esp with no case studies.
The focus is to work in the industry first so either start at an agency or work with a client where they are paying for the ads.
The first client is always the hardest to get - so it does not come easy
@@AaronYoungGoogleAds Where can you find an agency to work for?
Thank you
My Business Partner and I have buildt the website for our Agency, and hoped that clients will reach out. We just had to sell, which is what we.ve been avoiding>
Good shit 👌👌👌